1. [Home](https://www.g2.com/) 2. ... 3. [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) 4. [RFM Calc Discussions](https://www.g2.com/products/rfm-calc/discuss) [ ![RFM Calc](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e080c8db9fb450442e4f4f179057fa5c/rfm-calc.png "RFM Calc") ](/products/rfm-calc/reviews) # RFM Calc Discussions Any ecommerce reporting tool can tell you your revenue, traffic, conversion rate and average order value. But, what about new vs returning customers, customer lifetime value, the average time between orders, RFM segmentation and other vital growth insights? RFM Calc gives you all this, and much, much more. ![RFM Calc](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e080c8db9fb450442e4f4f179057fa5c/rfm-calc.png "RFM Calc") RFM Calc Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+RFM+Calc+used+for%3F&title=What+is+RFM+Calc+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rfm-calc-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+RFM+Calc+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rfm-calc-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rfm-calc-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+RFM+Calc+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rfm-calc-used-for%0aWhat+is+RFM+Calc+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+RFM+Calc+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-rfm-calc-used-for%0aWhat+is+RFM+Calc+used+for%3F) - Copy link - [ ## What is RFM Calc used for? ](/discussions/what-is-rfm-calc-used-for) What is RFM Calc used for? [ E-commerce Analytics Software ](https://www.g2.com/tags/e-commerce-analytics-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 1 (1 Comment) Add a comment [ View discussion ](/discussions/what-is-rfm-calc-used-for) ## Browse by popular topics [E-commerce Analytics Software](/products/rfm-calc/discuss?filters%5Btags%5D%5B%5D=e-commerce-analytics-software)