# Best Mobile Advertising Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software]( https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS ## Top Mobile Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) | 4.2/5.0 (142 reviews) | Viral-style video ads reaching younger demographics | "[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (179 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing reconciliation across agency workflows | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Multi-platform Meta ad targeting with centralized campaign management | "[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)" | | 5 | [Google AdMob](https://www.g2.com/products/google-admob/reviews) | 4.3/5.0 (66 reviews) | In-app monetization without direct advertiser relationships | "[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)" | | 6 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (765 reviews) | Cross-channel retargeting with small audience minimums | "[Effortless Campaign Launch with Powerful Retargeting](https://www.g2.com/survey_responses/adroll-review-13128954)" | | 7 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with addressable household targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 8 | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5.0 (191 reviews) | — | "[Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless](https://www.g2.com/survey_responses/bannerflow-review-13095235)" | | 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (187 reviews) | Cookieless audience targeting with AI-driven lookalike modeling | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 10 | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5.0 (366 reviews) | — | "[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)" | ## G2 Grid® for Mobile Advertising Software ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=16333&focus%5B%5D=3026&focus%5B%5D=5010&focus%5B%5D=7343) Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, Google AdMob, AdRoll, Simpli.fi, and Celtra. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=google-admob&focus%5B%5D=adroll&focus%5B%5D=simpli-fi&focus%5B%5D=celtra) ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 216 ### Category Stats (Jul 2026) - **Average Rating**: 4.23/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+15.72%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 22, 2026* ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,800+ Authentic Reviews - 216+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### TrueClicks TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-07-22T22%3A44%3A48Z&secure%5Bdisplayable_resource_id%5D=249&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=249&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=131504&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3Fopen_modal_url%3D%252Fproducts%252Frevx-mobile-programmatic-platform%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmobile-advertising%2526source%253Dcategory&secure%5Btoken%5D=054774d3f003b3110bc9f060c5fd89ae1c8bdaa1afce29f894923c8eca1cb68f&secure%5Burl%5D=https%3A%2F%2Fwww.trueclicks.com%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dppc&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Mobile Advertising Software Products in 2026? ### 1. [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size. **Average Rating:** 4.2/5.0 **Total Reviews:** 142 **How Do G2 Users Rate TikTok Ads?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind TikTok Ads?** - **Seller:** [TikTok](https://www.g2.com/sellers/tiktok) - **Year Founded:** 2018 - **HQ Location:** Los Angeles, California - **Twitter:** @tiktok (24,665 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/33246798/ (88,539 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are TikTok Ads's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Audience Reach (4 reviews) - Features (4 reviews) - Advertising (3 reviews) - Analytics (3 reviews) **Cons:** - Campaign Management (2 reviews) - Limited Features (2 reviews) - Targeting Optimization (2 reviews) - Technical Issues (2 reviews) - Audience Limitations (1 reviews) ### What Do G2 Reviewers Say About TikTok Ads? *AI-generated summary from verified user reviews* **Pros:** - Users praise TikTok Ads for its **ease of use** , making video creation and promotion simple and enjoyable. - Users love TikTok Ads for their **exceptional audience reach** , enabling impactful engagement with younger demographics through creative content. - Users appreciate the **natural blending of ads** with content, enhancing engagement and storytelling for brands. - Users appreciate the **seamless integration** of TikTok Ads into the user experience, boosting engagement and brand reach. - Users value the **easy-to-view analytics** of TikTok Ads, enhancing their ability to track and optimize campaign performance. **Cons:** - Users are frustrated by the **long review duration** and delayed spending of TikTok Ads campaigns, impacting planning. - Users express frustration over **limited targeting options** in TikTok Ads, impacting their advertising effectiveness and strategy. - Users find the **limited targeting options** on TikTok Ads frustrating compared to more flexible platforms like Facebook and Instagram. - Users struggle with the **steep learning curve** and inconsistent performance of TikTok Ads, affecting their overall experience. - Users are frustrated by **algorithm limitations** that lead to repetitive content and excessive ads, impacting their experience. #### What Are Recent G2 Reviews of TikTok Ads? **"[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)"** **Rating:** 4.5/5.0 stars *— Raúl S.* [Read full review](https://www.g2.com/survey_responses/tiktok-ads-review-12458747) --- **"[Very low CPMs: a great tool for diversifying channels](https://www.g2.com/survey_responses/tiktok-ads-review-12446260)"** **Rating:** 4.0/5.0 stars *— nicolas a.* [Read full review](https://www.g2.com/survey_responses/tiktok-ads-review-12446260) --- #### What Are G2 Users Discussing About TikTok Ads? - [What is TikTok Ads used for?](https://www.g2.com/discussions/what-is-tiktok-ads-used-for) - [What is the best content for TikTok?](https://www.g2.com/discussions/what-is-the-best-content-for-tiktok) - 1 comment - [Are TikTok ads effective?](https://www.g2.com/discussions/are-tiktok-ads-effective) - 3 comments, 1 upvote - [What are the features of TikTok?](https://www.g2.com/discussions/what-are-the-features-of-tiktok) - [Can you advertise in TikTok?](https://www.g2.com/discussions/can-you-advertise-in-tiktok) - 1 comment ### 2. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 179 **How Do G2 Users Rate The Trade Desk?** - **Close Ecosystem API:** 8.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 44% Mid-Market, 31% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (31 reviews) - Ease of Use (27 reviews) - Audience Targeting (25 reviews) - Targeting (23 reviews) - Campaign Management (21 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (13 reviews) - Complexity (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (10 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. **Cons:** - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 3. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 **How Do G2 Users Rate Prisma?** - **Close Ecosystem API:** 6.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.5/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Prisma?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,160 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Media Planner, Assistant Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Enterprise, 38% Mid-Market #### What Are Prisma's Pros and Cons? **Pros:** - Ease of Use (170 reviews) - Efficiency (55 reviews) - Campaign Management (54 reviews) - Navigation Ease (49 reviews) - User Interface (49 reviews) **Cons:** - Slow Performance (67 reviews) - Error Issues (44 reviews) - Functionality Limitations (44 reviews) - Technical Issues (44 reviews) - Not User-Friendly (39 reviews) ### What Do G2 Reviewers Say About Prisma? *AI-generated summary from verified user reviews* **Pros:** - Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality. - Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization. - Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups. - Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use. - Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting. **Cons:** - Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency. - Users experience **error issues** with Prisma, including slow load times and lost changes during data entry. - Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness. - Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation. - Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process. #### What Are Recent G2 Reviews of Prisma? **"[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)"** **Rating:** 5.0/5.0 stars *— GAURAV K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11841592) --- **"[Prisma: Essential Tool for Streamlined Campaign Budget Management](https://www.g2.com/survey_responses/prisma-review-11803323)"** **Rating:** 5.0/5.0 stars *— Saurav K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11803323) --- #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) ### 4. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 **How Do G2 Users Rate Facebook for Business?** - **Close Ecosystem API:** 7.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Facebook for Business?** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,891,711 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are Facebook for Business's Pros and Cons? **Pros:** - Audience Targeting (26 reviews) - Ease of Use (26 reviews) - Advertising Management (22 reviews) - Audience Reach (21 reviews) - Campaign Management (20 reviews) **Cons:** - Ad Issues (16 reviews) - Poor Customer Support (15 reviews) - Ad Management Issues (14 reviews) - Poor Interface Design (12 reviews) - Limited Features (11 reviews) ### What Do G2 Reviewers Say About Facebook for Business? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. - Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. - Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. - Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. **Cons:** - Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. - Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. - Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. - Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. - Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. #### What Are Recent G2 Reviews of Facebook for Business? **"[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)"** **Rating:** 4.0/5.0 stars *— ADnan C.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) --- **"[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)"** **Rating:** 4.0/5.0 stars *— Mrudu P.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) --- #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### 5. [Google AdMob](https://www.g2.com/products/google-admob/reviews) Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content. **Average Rating:** 4.3/5.0 **Total Reviews:** 66 **How Do G2 Users Rate Google AdMob?** - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Google AdMob?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Top Industries:** Computer Software, Computer Games - **Company Size:** 81% Small-Business, 17% Mid-Market #### What Are Google AdMob's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - User Interface (1 reviews) **Cons:** - Insufficient Support (1 reviews) ### What Do G2 Reviewers Say About Google AdMob? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Google AdMob, praising its intuitive interface and excellent performance metrics. - Users appreciate the **easy UI** of Google AdMob, praising its effective graphs and superior eCPM rates. **Cons:** - Users face **insufficient support** from Google AdMob, struggling with issues like automatic eCPM drops without assistance. #### What Are Recent G2 Reviews of Google AdMob? **"[Best and trustworthy app monetization platform](https://www.g2.com/survey_responses/google-admob-review-10415141)"** **Rating:** 5.0/5.0 stars *— Akshat R.* [Read full review](https://www.g2.com/survey_responses/google-admob-review-10415141) --- **"[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)"** **Rating:** 5.0/5.0 stars *— Johan L.* [Read full review](https://www.g2.com/survey_responses/google-admob-review-12647240) --- #### What Are G2 Users Discussing About Google AdMob? - [What is Google AdMob used for?](https://www.g2.com/discussions/what-is-google-admob-used-for) - 1 comment - [How much does AdMob pay per 1000 views in India?](https://www.g2.com/discussions/how-much-does-admob-pay-per-1000-views-in-india) - [How can I make money with Google AdMob?](https://www.g2.com/discussions/how-can-i-make-money-with-google-admob) - [How does Google AdMob work?](https://www.g2.com/discussions/how-does-google-admob-work) - [Does Google AdMob really pay?](https://www.g2.com/discussions/does-google-admob-really-pay) ### 6. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 765 **How Do G2 Users Rate AdRoll?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (108 reviews) - Ad Management (67 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (22 reviews) - Expensive (19 reviews) - Difficult Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. **Cons:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **"[Effortless Campaign Launch with Powerful Retargeting](https://www.g2.com/survey_responses/adroll-review-13128954)"** **Rating:** 4.0/5.0 stars *— Raad S.* [Read full review](https://www.g2.com/survey_responses/adroll-review-13128954) --- **"[Fast Setup and Effective Retargeting That Drives Conversions](https://www.g2.com/survey_responses/adroll-review-13138681)"** **Rating:** 4.0/5.0 stars *— Muhammed Kawsar A.* [Read full review](https://www.g2.com/survey_responses/adroll-review-13138681) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 7. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.5/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (618 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Ease of Use (8 reviews) - Helpful (7 reviews) - Team Helpfulness (6 reviews) - Campaigns (5 reviews) **Cons:** - Expensive (4 reviews) - Extra Fees (3 reviews) - Lack of Clarity (3 reviews) - Ad Management Issues (2 reviews) - Complex Onboarding (2 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. **Cons:** - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 8. [Bannerflow](https://www.g2.com/products/bannerflow/reviews) Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI. **Average Rating:** 4.5/5.0 **Total Reviews:** 191 **How Do G2 Users Rate Bannerflow?** - **Close Ecosystem API:** 7.4/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Bannerflow?** - **Seller:** [Bannerflow](https://www.g2.com/sellers/bannerflow) - **Company Website:** https://www.bannerflow.com - **Year Founded:** 2010 - **HQ Location:** Stockholm - **Twitter:** @BannerFlow (610 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bannerflow/ (153 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Graphic Designer - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 46% Mid-Market, 30% Enterprise #### What Are Bannerflow's Pros and Cons? **Pros:** - Collaboration (2 reviews) - Creative Freedom (2 reviews) - Customer Support (2 reviews) - Design Quality (2 reviews) - Efficiency (2 reviews) **Cons:** - Learning Curve (2 reviews) - Limited Features (2 reviews) - Training Difficulty (2 reviews) - Complexity (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Bannerflow? *AI-generated summary from verified user reviews* **Pros:** - Users value the **strong collaboration capabilities** of Bannerflow, enhancing teamwork and streamlining workflows effectively. - Users appreciate the **creative freedom** offered by Bannerflow, enabling the creation of personalized and professional banners effortlessly. - Users value the **efficient customer support** of Bannerflow, consistently providing professional and knowledgeable assistance. - Users praise the **design quality** of Bannerflow, enabling the creation of professional and interactive banners effortlessly. - Users value the **efficiency** of Bannerflow, facilitating streamlined workflows and enhanced productivity through effective collaboration. **Cons:** - Users find the **learning curve challenging** , as advanced features require significant skills and time to master. - Users find the **limited features** of Bannerflow restrict their creativity and prolong the learning process. - Users find the **training difficulty** of Bannerflow high due to advanced features and limited templates, requiring significant skill development. - Users find the **complexity** of Bannerflow overwhelming, making it challenging to learn and create campaigns effectively. - Users feel **highly restricted** by the limited customization options available for banners in Bannerflow. #### What Are Recent G2 Reviews of Bannerflow? **"[Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless](https://www.g2.com/survey_responses/bannerflow-review-13095235)"** **Rating:** 5.0/5.0 stars *— Verified User in Leisure, Travel & Tourism* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-13095235) --- **"[Perfect tool for managing the flexible needs and complexity of our brands](https://www.g2.com/survey_responses/bannerflow-review-12988052)"** **Rating:** 4.5/5.0 stars *— Michele V.* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-12988052) --- #### What Are G2 Users Discussing About Bannerflow? - [What is Bannerflow used for?](https://www.g2.com/discussions/what-is-bannerflow-used-for) - [What is a DCO platform?](https://www.g2.com/discussions/what-is-a-dco-platform) - [What is a creative management platform?](https://www.g2.com/discussions/what-is-a-creative-management-platform) - 1 comment, 1 upvote - [How much does Bannerflow cost?](https://www.g2.com/discussions/how-much-does-bannerflow-cost) - 1 comment, 1 upvote - [What is Bannerflow?](https://www.g2.com/discussions/what-is-bannerflow) - 1 comment, 1 upvote ### 9. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 187 **How Do G2 Users Rate Quantcast Platform?** - **Close Ecosystem API:** 6.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 40% Mid-Market, 34% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Insights (36 reviews) - Helpful (29 reviews) - User Interface (28 reviews) - Campaign Management (23 reviews) **Cons:** - Limited Features (15 reviews) - Missing Features (15 reviews) - Poor Reporting (11 reviews) - Reporting Issues (11 reviews) - Reporting Limitations (10 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. **Cons:** - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- **"[Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)"** **Rating:** 5.0/5.0 stars *— Michelle M.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 10. [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 366 **How Do G2 Users Rate Celtra?** - **Close Ecosystem API:** 7.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Celtra?** - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** https://www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra (4,349 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager, Designer - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 46% Mid-Market, 31% Small-Business #### What Are Celtra's Pros and Cons? **Pros:** - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) - Creativity (3 reviews) - Design Quality (3 reviews) - Ease of Use (3 reviews) **Cons:** - Functionality Limitations (3 reviews) - Limited Features (3 reviews) - Complexity (2 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### What Do G2 Reviewers Say About Celtra? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams. - Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams. - Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams. - Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration. - Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration. **Cons:** - Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities. - Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups. - Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates. - Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management. - Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates. #### What Are Recent G2 Reviews of Celtra? **"[Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights](https://www.g2.com/survey_responses/celtra-review-12982449)"** **Rating:** 5.0/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/celtra-review-12982449) --- **"[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)"** **Rating:** 5.0/5.0 stars *— Dunia S.* [Read full review](https://www.g2.com/survey_responses/celtra-review-12978264) --- #### What Are G2 Users Discussing About Celtra? - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment ### 11. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.3/5.0 **Total Reviews:** 299 **How Do G2 Users Rate Fluency?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Fluency?** - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** https://www.fluency.inc/ - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Analyst, Marketing Manager - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Mid-Market, 25% Small-Business #### What Are Fluency's Pros and Cons? **Pros:** - Ease of Use (89 reviews) - Efficiency (61 reviews) - Budget Management (56 reviews) - Campaign Management (56 reviews) - Time-saving (53 reviews) **Cons:** - Learning Curve (38 reviews) - Software Bugs (28 reviews) - Steep Learning Curve (26 reviews) - Navigation Issues (22 reviews) - Error Issues (19 reviews) ### What Do G2 Reviewers Say About Fluency? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive. - Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks. - Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation. - Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms. - Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks. **Cons:** - Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms. - Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes. - Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support. - Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently. - Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience. #### What Are Recent G2 Reviews of Fluency? **"[Automation-Driven Efficiency with Some Bugs](https://www.g2.com/survey_responses/fluency-review-10495784)"** **Rating:** 4.5/5.0 stars *— James M.* [Read full review](https://www.g2.com/survey_responses/fluency-review-10495784) --- **"[Comprehensive Reporting and Attribution That Drives Actionable Insights](https://www.g2.com/survey_responses/fluency-review-13087220)"** **Rating:** 4.0/5.0 stars *— Mackenzie B.* [Read full review](https://www.g2.com/survey_responses/fluency-review-13087220) --- ### 12. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Innovid?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.5/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Innovid?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,160 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Strategist, Social Media Coordinator - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Enterprise, 42% Mid-Market #### What Are Innovid's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - User Interface (9 reviews) - Campaign Management (8 reviews) - Ad Management (7 reviews) - Intuitive (7 reviews) **Cons:** - Learning Curve (6 reviews) - Steep Learning Curve (5 reviews) - Time-Consuming (5 reviews) - Time-Consumption (5 reviews) - Campaign Management (4 reviews) ### What Do G2 Reviewers Say About Innovid? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns. - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation. - Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms. - Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens. - Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns. **Cons:** - Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities. - Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently. - Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests. - Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve. - Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges. #### What Are Recent G2 Reviews of Innovid? **"[Innovid Review from Adops Associate POV](https://www.g2.com/survey_responses/innovid-review-11782236)"** **Rating:** 4.5/5.0 stars *— Gandharva P.* [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) --- **"[Reliable, Intuitive and Always improving with each update](https://www.g2.com/survey_responses/innovid-review-11786764)"** **Rating:** 5.0/5.0 stars *— vaishali .* [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) --- #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### 13. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Features (2 reviews) - Insights (2 reviews) - Range (2 reviews) - Results (2 reviews) **Cons:** - Complex User Interface (2 reviews) - Complexity (1 reviews) - Complex Management (1 reviews) - Complex Reporting (1 reviews) - Complex Usability (1 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. **Cons:** - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. #### What Are Recent G2 Reviews of Basis? **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- ### 14. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Close Ecosystem API:** 7.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.5/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (17 reviews) - Ease of Use (17 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. - Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. - Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. - Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. - Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. **Cons:** - Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. - Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. - Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. - Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. - Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. #### What Are Recent G2 Reviews of Viant Technology? **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 15. [SplitMetrics Acquire](https://www.g2.com/products/splitmetrics-acquire/reviews) SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results **Average Rating:** 4.8/5.0 **Total Reviews:** 45 **How Do G2 Users Rate SplitMetrics Acquire?** - **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.5/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Who Is the Company Behind SplitMetrics Acquire?** - **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc) - **Year Founded:** 2014 - **HQ Location:** Wilmington, DE - **Twitter:** @SplitMetrics (1,500 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (167 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Leisure, Travel & Tourism, E-Learning - **Company Size:** 41% Mid-Market, 33% Small-Business #### What Are SplitMetrics Acquire's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Customer Support (6 reviews) - Features (6 reviews) - Time-saving (6 reviews) - Automation (5 reviews) **Cons:** - Limited Features (3 reviews) - Data Inaccuracy (2 reviews) - Ineffective Recommendations (2 reviews) - Lack of Detail (2 reviews) - Budget Management (1 reviews) ### What Do G2 Reviewers Say About SplitMetrics Acquire? *AI-generated summary from verified user reviews* **Pros:** - Users rave about the **ease of use** of SplitMetrics Acquire, appreciating the intuitive setup and automation features. - Users praise the **responsive and helpful customer support** team of SplitMetrics Acquire for their quick issue resolution. - Users love the **clear visibility and easy integration** of SplitMetrics Acquire, enhancing campaign management and data-driven decisions. - Users value the **time-saving automation** features of SplitMetrics Acquire, making campaign management significantly more efficient. - Users appreciate the **automation features** of SplitMetrics Acquire, significantly reducing manual work and enhancing campaign management efficiency. **Cons:** - Users note the **limited features** of SplitMetrics Acquire, particularly with the less useful Keyword Discovery tool. - Users experience **data inaccuracy** with the Keyword Discovery tool, as it often misses key keywords and shows irrelevant ones. - Users find the **keyword recommendations ineffective** , often highlighting irrelevant suggestions and missing crucial search terms. - Users note a **lack of detail** in certain features of SplitMetrics Acquire, indicating room for improvement in functionality. - Users seek better **budget management** through improved bid strategies to avoid exceeding set limits and impacting overall control. #### What Are Recent G2 Reviews of SplitMetrics Acquire? **"[SplitMetrics Acquire: Powerful and Time-Saving Platform for Apple Ads Management](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13102588)"** **Rating:** 5.0/5.0 stars *— Verified User in Utilities* [Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13102588) --- **"[Streamlined Apple Search Ads Management with Time-Saving Automation](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13142177)"** **Rating:** 4.0/5.0 stars *— Svetlana L.* [Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13142177) --- ### 16. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 **How Do G2 Users Rate Google Marketing Platform?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Google Marketing Platform?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Mid-Market, 27% Enterprise #### What Are Google Marketing Platform's Pros and Cons? **Pros:** - Features (4 reviews) - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Efficiency (3 reviews) - Performance Results (3 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Google Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns. - Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking. - Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking. - Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management. - Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management. **Cons:** - Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. - Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools. - Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features. #### What Are Recent G2 Reviews of Google Marketing Platform? **"[Unified Marketing Insights with a Steep Learning Curve](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)"** **Rating:** 4.0/5.0 stars *— Rohit K.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) --- **"[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)"** **Rating:** 4.0/5.0 stars *— Michele C.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) --- #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### 17. [Realize](https://www.g2.com/products/taboola-realize/reviews) Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts. **Average Rating:** 3.5/5.0 **Total Reviews:** 54 **How Do G2 Users Rate Realize?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.5/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Realize?** - **Seller:** [Taboola](https://www.g2.com/sellers/taboola) - **Company Website:** https://Taboola.com - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @taboola (11,236 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/taboola/ (2,027 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 56% Small-Business, 31% Mid-Market #### What Are Realize's Pros and Cons? **Pros:** - Advertising (1 reviews) - Affordable (1 reviews) - AI Writing Assistance (1 reviews) - Audience Reach (1 reviews) - Business Promotion (1 reviews) **Cons:** - Bug Issues (1 reviews) - Data Inaccuracy (1 reviews) - Inaccuracy (1 reviews) - Integration Problems (1 reviews) - Lack of Innovation (1 reviews) ### What Do G2 Reviewers Say About Realize? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of generating ads** with AI-generated headlines, simplifying their advertising efforts significantly. - Users find Taboola to be an excellent option for **affordable high-volume traffic** , enhancing their online reach effectively. - Users value the **AI writing assistance** for effortlessly generating impactful ads and creative headlines. - Users find **high volume traffic** through Taboola to be an effective and cost-efficient solution for their needs. - Users value how **Taboola effectively captures more leads** , enhancing their business promotion efforts significantly. **Cons:** - Users report a **bug issue** that causes lead discrepancies, complicating lead counting and tracking effectiveness. - Users report **data inaccuracy** , leading to challenges in accurately counting leads and tracking performance. - Users face **inaccuracy in lead counting** due to discrepancies, causing challenges in managing their leads effectively. - Users report significant **integration problems** with Realize, citing poor navigation and unresponsive customer support as major issues. - Users express frustration over the **lack of innovation** in Realize, making campaign setup difficult and customer support ineffective. #### What Are Recent G2 Reviews of Realize? **"[A True Third Channel Beyond Google & Meta, with Strong Conversion Optimisation](https://www.g2.com/survey_responses/realize-review-13120539)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/realize-review-13120539) --- **"[Cost-Effective Campaigns with Stellar Support](https://www.g2.com/survey_responses/realize-review-13118743)"** **Rating:** 4.0/5.0 stars *— Imran P.* [Read full review](https://www.g2.com/survey_responses/realize-review-13118743) --- #### What Are G2 Users Discussing About Realize? - [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) - 1 comment - [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) - 1 comment - [What makes Taboola unique?](https://www.g2.com/discussions/what-makes-taboola-unique) - [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) ### 18. [MobileAction](https://www.g2.com/products/mobileaction/reviews) Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 113 **How Do G2 Users Rate MobileAction?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.3/10) **Who Is the Company Behind MobileAction?** - **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California, United States - **Twitter:** @MobileAction (6,629 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mobile-action/ (107 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Games - **Company Size:** 47% Small-Business, 41% Mid-Market #### What Are MobileAction's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Features (9 reviews) - Helpful (8 reviews) - Customer Support (6 reviews) - Insights (6 reviews) **Cons:** - Lack of Information (3 reviews) - Limited Features (3 reviews) - UX Improvement (3 reviews) - Ad Issues (2 reviews) - Data Inaccuracy (2 reviews) ### What Do G2 Reviewers Say About MobileAction? *AI-generated summary from verified user reviews* **Pros:** - Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations. - Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights. - Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver. - Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience. - Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency. **Cons:** - Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement. - Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities. - Users find the **user experience challenging** due to a steep learning curve and need for interface improvements. - Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data. - Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience. #### What Are Recent G2 Reviews of MobileAction? **"[Perfect for managing both ASA and ASO in one place](https://www.g2.com/survey_responses/mobileaction-review-11504618)"** **Rating:** 5.0/5.0 stars *— Timofei O.* [Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618) --- **"[efficient and rewarding partnership](https://www.g2.com/survey_responses/mobileaction-review-11509991)"** **Rating:** 5.0/5.0 stars *— Verified User in Online Media* [Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991) --- #### What Are G2 Users Discussing About MobileAction? - [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment - [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments ### 19. [Connect](https://www.g2.com/products/bridge-connect/reviews) CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Connect?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Connect?** - **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995) - **Company Website:** https://thebridgecorp.com - **Year Founded:** 2010 - **HQ Location:** Paramus, US - **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 52% Small-Business, 22% Enterprise #### What Are Connect's Pros and Cons? **Pros:** - Ease of Use (12 reviews) - Audience Targeting (11 reviews) - Campaign Management (10 reviews) - Customer Support (10 reviews) - Easy Setup (9 reviews) **Cons:** - Lack of Clarity (4 reviews) - Poor Reporting (4 reviews) - Reporting Issues (4 reviews) - Audience Management (3 reviews) - Audience Targeting (3 reviews) ### What Do G2 Reviewers Say About Connect? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **exceptional ease of use** of Connect, making transitions and daily operations effortless and efficient. - Users value the **effective audience targeting** of Connect, significantly enhancing their marketing efforts with verified contacts. - Users appreciate the **seamless campaign management** of Connect, enhancing workflow and delivering reliable, effective marketing solutions. - Users commend the **prompt customer support** of Connect, enhancing their experience with quick responses and clear explanations. - Users value the **easy setup** of Connect, which simplifies workflow and enhances overall operational efficiency. **Cons:** - Users express frustration over the **lack of clarity** in tactics and reports, complicating their ad management experience. - Users find the **reporting process cumbersome** , wishing for simpler, automated reports to improve efficiency. - Users find creating reports **time-consuming and confusing** , preferring simpler, more efficient data sharing options. - Users often face **challenges in building audiences** , finding the process time-consuming and lacking intuitive features. - Users experience **difficulties with audience targeting** , finding it time-consuming and complex to build the right audiences. #### What Are Recent G2 Reviews of Connect? **"[Consistent Support and Effective Targeting with Connect](https://www.g2.com/survey_responses/connect-review-11877730)"** **Rating:** 5.0/5.0 stars *— Carlos F.* [Read full review](https://www.g2.com/survey_responses/connect-review-11877730) --- **"[Reliable Insights, Seamless Setup](https://www.g2.com/survey_responses/connect-review-11884314)"** **Rating:** 5.0/5.0 stars *— Carlos D.* [Read full review](https://www.g2.com/survey_responses/connect-review-11884314) --- ### 20. [Sharethrough](https://www.g2.com/products/sharethrough/reviews) Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers. **Average Rating:** 4.5/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Sharethrough?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.5/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Sharethrough?** - **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough) - **Year Founded:** 2008 - **HQ Location:** Montreal, Quebec - **Twitter:** @sharethrough (5,075 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 44% Mid-Market, 28% Small-Business #### What Are Recent G2 Reviews of Sharethrough? **"[Phenomenal sales team with a great structure.](https://www.g2.com/survey_responses/sharethrough-review-8021815)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815) --- **"[Success in innovating for food/dining client with dynamic captioned videos](https://www.g2.com/survey_responses/sharethrough-review-8022870)"** **Rating:** 5.0/5.0 stars *— Zachary J.* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870) --- #### What Are G2 Users Discussing About Sharethrough? - [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising) - [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough) - [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough) - [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp) - [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do) ### 21. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience. - Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration. - Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance. - Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward. - Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market. **Cons:** - Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners. - Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience. - Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience. - Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively. - Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### 22. [Start.io](https://www.g2.com/products/start-io/reviews) Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Start.io?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Start.io?** - **Seller:** [Start.io](https://www.g2.com/sellers/start-io) - **Year Founded:** 2010 - **HQ Location:** New York, NY - **Twitter:** @Start_io_ (7,012 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/start-io/ (154 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 49% Small-Business, 37% Mid-Market #### What Are Start.io's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Innovation (1 reviews) **Cons:** - Difficult Setup (1 reviews) - Ineffective Advertising (1 reviews) - Integration Problems (1 reviews) - Poor Reporting (1 reviews) - Required Knowledge (1 reviews) ### What Do G2 Reviewers Say About Start.io? *AI-generated summary from verified user reviews* **Pros:** - Users value the **proactive and professional customer support** from Start.io, appreciating the knowledgeable team available to assist. - Users appreciate the **real-time audience targeting** of Start.io, enhancing personalization and effectiveness in ads. - Users appreciate the **ease of use** of Start.io, seamlessly integrating into their Google Ads mediation setups. - Users appreciate the **efficiency** of Start.io, enjoying seamless integration and consistent performance with minimal effort. - Users value the **innovative approach** of Start.io, driven by strong leadership and a commitment to growth. **Cons:** - Users find the **difficult setup** of Start.io challenging due to thin documentation, requiring extra effort to configure properly. - Users find the **ineffective advertising** approach disappointing, especially regarding partnership promotions on platforms like LinkedIn. - Users face **integration problems** with Start.io, complicating their ability to secure business in the US market. - Users experience **occasional reporting issues** , negatively impacting their ad management and overall effectiveness. - Users find the **documentation lacking** , which can slow down the setup and learning process for Start.io. #### What Are Recent G2 Reviews of Start.io? **"[It's one of the best product i have come across within few months](https://www.g2.com/survey_responses/start-io-review-11400298)"** **Rating:** 5.0/5.0 stars *— Subham S.* [Read full review](https://www.g2.com/survey_responses/start-io-review-11400298) --- **"[App is great for monetization and smart targeting](https://www.g2.com/survey_responses/start-io-review-11378243)"** **Rating:** 4.0/5.0 stars *— Roshish S.* [Read full review](https://www.g2.com/survey_responses/start-io-review-11378243) --- #### What Are G2 Users Discussing About Start.io? - [What is Start.io used for?](https://www.g2.com/discussions/what-is-start-io-used-for) ### 23. [Optmyzr](https://www.g2.com/products/optmyzr/reviews) Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month. **Average Rating:** 4.7/5.0 **Total Reviews:** 127 **How Do G2 Users Rate Optmyzr?** - **Close Ecosystem API:** 8.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.5/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.3/10) **Who Is the Company Behind Optmyzr?** - **Seller:** [Optmyzr](https://www.g2.com/sellers/optmyzr) - **Year Founded:** 2013 - **HQ Location:** Foster City, CA - **Twitter:** @Optmyzr (2,516 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3195009/ (126 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 78% Small-Business, 19% Mid-Market #### What Are Optmyzr's Pros and Cons? **Pros:** - Analytics (2 reviews) - Automation (2 reviews) - Efficiency (2 reviews) - Efficiency Improvement (2 reviews) - Optimization Algorithms (2 reviews) **Cons:** - Limited Features (2 reviews) - Budget Management (1 reviews) - Inadequate Search Functionality (1 reviews) - Learning Curve (1 reviews) - Limited Control (1 reviews) ### What Do G2 Reviewers Say About Optmyzr? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless integration** of Optmyzr in campaign management, enhancing efficiency and optimizing Google Ads performance. - Users praise the **automation features** of Optmyzr for enhancing efficiency and significantly reducing manual workload. - Users commend Optmyzr for its **exceptional efficiency** , significantly saving time and enhancing campaign management processes. - Users highlight how Optmyzr's **automation features** enhance efficiency, saving significant time and improving overall campaign management. - Users value the **efficient optimization algorithms** of Optmyzr, greatly enhancing productivity and campaign performance management. **Cons:** - Users find the **report design customisation limited** , hindering the presentation of insights and branding flexibility. - Users find the **budget management tool requires time to learn** , impacting initial ease of use. - Users are frustrated by the **inadequate search functionality** , limiting their ability to sift through or exclude data effectively. - Users note a steep **learning curve** with Optmyzr, requiring time to fully grasp its budget management features. - Users find the **limited control over report design** restricts customization and brand alignment for client presentations. #### What Are Recent G2 Reviews of Optmyzr? **"[Indispensable Tool with Stellar Customization and Support](https://www.g2.com/survey_responses/optmyzr-review-13034886)"** **Rating:** 5.0/5.0 stars *— Betty G.* [Read full review](https://www.g2.com/survey_responses/optmyzr-review-13034886) --- **"[Efficient Campaign Management with Room for Improved Comparisons](https://www.g2.com/survey_responses/optmyzr-review-13059330)"** **Rating:** 4.5/5.0 stars *— Heath K.* [Read full review](https://www.g2.com/survey_responses/optmyzr-review-13059330) --- #### What Are G2 Users Discussing About Optmyzr? - [What is Optmyzr used for?](https://www.g2.com/discussions/what-is-optmyzr-used-for) ### 24. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Roku OneView (formerly Dataxu)?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.5/10) - **Ease of Use:** 7.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.3/10) **Who Is the Company Behind Roku OneView (formerly Dataxu)?** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **"[Great platform for OTT buys](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) --- **"[AEG TV on Roku advertising](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)"** **Rating:** 5.0/5.0 stars *— Monetia S.* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) --- #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### 25. [AdGate Media](https://www.g2.com/products/adgate-media/reviews) AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website **Average Rating:** 4.5/5.0 **Total Reviews:** 72 **How Do G2 Users Rate AdGate Media?** - **Close Ecosystem API:** 9.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.5/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.3/10) **Who Is the Company Behind AdGate Media?** - **Seller:** [AdGate Media](https://www.g2.com/sellers/adgate-media) - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @AdGateMedia (1,008 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adgate-media-limited-liability-company/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software engineer - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 58% Small-Business, 29% Mid-Market #### What Are Recent G2 Reviews of AdGate Media? **"["AdGate Media: A Closer Look at Advertising Solutions."](https://www.g2.com/survey_responses/adgate-media-review-9412605)"** **Rating:** 4.5/5.0 stars *— jackie A.* [Read full review](https://www.g2.com/survey_responses/adgate-media-review-9412605) --- **"["AdGate Media: Pioneering Success Through Performance and Rewards"](https://www.g2.com/survey_responses/adgate-media-review-9360715)"** **Rating:** 4.5/5.0 stars *— Purvika R.* [Read full review](https://www.g2.com/survey_responses/adgate-media-review-9360715) --- ## What Is Mobile Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Mobile Advertising Software? - [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) - [Native Advertising Software](https://www.g2.com/categories/native-advertising) --- ## How Do You Choose the Right Mobile Advertising Software? ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.