--- title: Instrumental Group Reviews meta_title: 'Instrumental Group Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 38 reviews by the users' company size, role or industry to find out how Instrumental Group works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 38 scale: '5' date_modified: '2026-07-12' parent_category: name: Ecosystem Service Providers url: https://www.g2.com/categories/ecosystem-service-providers --- # Instrumental Group Reviews **Vendor:** Instrumental Group **Category:** [HubSpot Consulting Services](https://www.g2.com/categories/hubspot-consulting-services) **Average Rating:** 4.7/5.0 **Total Reviews:** 38 ## About Instrumental Group A full-service digital agency with creative and technical talent aligned toward helping large organizations achieve their goals. We're a digital agency full of HubSpot fanatics. Our team is packed with creative geniuses, technical wizards, digital strategists, and account managers that work together to solve problems and build amazing things. ## Instrumental Group Reviews ### 1. Revenue River is a well established marketing experts **Rating:** 5.0/5.0 stars **Reviewed by:** shobha r. | Program manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Instrumental Group?** They are specific with requirements and efficient with the target audience, and they are good with lead generation as well as back-end support **What do you dislike about Instrumental Group?** Customer relationship is nice, but also some times cause communication errors and difference in understanding the requirements **Recommendations to others considering Instrumental Group:** Very good platform if you want to promote your business with a very quick results to achieve are they exact professionals **What problems is Instrumental Group solving and how is that benefiting you?** Lead generation, product marketing, ### 2. The Revenue River team are marketing pro's! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael F. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2020 **Describe the project or task Instrumental Group helped with:** I hired Revenue River while with a previous company and had an exceptional experience. From the sales process, through the on-boarding process, and delivering results. I've now hired Revenue River a second time to help my current company to migrate to a new CRM tool and establish an inbound marketing program. I highly recommend working with Revenue River. **What do you like best about Instrumental Group?** The relationship starts with professionalism, relationship, communication and process orientation. The account management approach is a dedicated expert team with a team lead. Each of the team members have their unique skill sets that are coordinated by the team lead to deliver on the goals set forth in the Proposal/SOW. **What do you dislike about Instrumental Group?** I think it's important for people to recognize the importance of partnership in and inbound marketing endeavor. The effort has to be mutual. **What problems is Instrumental Group solving and how is that benefiting you?** We are solving the problem of an inconsistent funnel and inconsistent messaging to the market. Additionally, want our sales people focused on getting deals done and not generating content and leads. Revenue River has created a strong inbound lead gen program that's getting the right message to the market. ### 3. Strong elements for success with some areas of opportunity **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2021 **Describe the project or task Instrumental Group helped with:** Marketing automation & content creation **What do you like best about Instrumental Group?** Strong communication & prompt responses. **What do you dislike about Instrumental Group?** Creative differences and miscommunication **What problems is Instrumental Group solving and how is that benefiting you?** Identified areas of opportunity with marketing automation on Hubspot. ### 4. Great cross-functional team. **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew D. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2020 **Describe the project or task Instrumental Group helped with:** Revenue River helped build out our infrastructure on multiple fronts, from optimizing our website and building new pages, to build out basic email and landing page templates, nurtures and workflows, to integrating HubSpot to SFDC, Vidyard and our webinar platform BrightTALK. **What do you like best about Instrumental Group?** Our project manager was very knowledgable and always willing to help. She was very consultative. **What do you dislike about Instrumental Group?** Long turnaround times with re: to the development of new webpages. They would often site QA, which is normally understandable; however, there were instances where we found inconsistencies, typos or issues around formatting that would require additional time to correct. **Recommendations to others considering Instrumental Group:** Ask to work with Hunter! **What problems is Instrumental Group solving and how is that benefiting you?** When I joined Remediant, we had literally nothing in place. In the time that I worked with Revenue River, we were able to migrate our entire site to HubSpot and build a basic marketing system infrastructure that would allow us to continue to build upon. ### 5. Fantastic Agency with Wonderful Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly C. | Director of Marketing and Public Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2020 **Describe the project or task Instrumental Group helped with:** We've undergone website updates, campaign rewrites, digital content, video projects, yearly goal updates, social media and paid media strategy rewrites, and the list goes on. **What do you like best about Instrumental Group?** Revenue River has been our marketing agency for over five years. Even though I have only personally been working with them for a little less than a year, they have gone beyond my expectations for any marketing agency that I've ever worked with previously. I would especially like to mention that support and help of Marion Boyce, Andrew (AJ) Driscoll, and Stephanie Tran who have made the many transitions our agency has undergone this year seamless. Like every other company currently, we are undergoing changes during COVID-19. They spent countless hours through email and on video calls ensuring that none of our messaging was lost and that we are still generating positive leads during this process. Even though they are an outside agency, the support and dedication feels very much like they are internal employees. I highly recommend. **What do you dislike about Instrumental Group?** That I don't have a bigger budget to use more of their services. **Recommendations to others considering Instrumental Group:** Revenue River approaches their clients as partnerships. They make strategy recommendations and align goals based on realistic expectations. **What problems is Instrumental Group solving and how is that benefiting you?** Our leads are continuously coming in high even during the Covid-19 pandemic and in some instances are number are coming in at almost 40% higher than in prior years. We move forward with our projects and they've been able to adjust their strategies as our company adjusts to changes in the marketplace. We are moving into new vertical markets and will continue to grow. ### 6. Vice President of Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy B. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **Describe the project or task Instrumental Group helped with:** Transfer of data and setup from SalesForce to HubSpot **What do you like best about Instrumental Group?** They were extremely attentive, offered great suggestions, worked through issues and got us fully up and running. **What do you dislike about Instrumental Group?** This was a huge expense on top of the HubSpot contract. **Recommendations to others considering Instrumental Group:** I was very happy with the level of service and especially with our main contact Katie. She still continues to check-in and offer additional suggestions to help make our user experience with HubSpot even better. **What problems is Instrumental Group solving and how is that benefiting you?** Accurately transferring our data so nothing was lost and we could continue working through the transition. ### 7. Revenue Rover is Fantastic!! **Rating:** 5.0/5.0 stars **Reviewed by:** Carrie L. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2020 **Describe the project or task Instrumental Group helped with:** Rev River handles all my advertising and marketing for our company and they have done a fabulous job. **What do you like best about Instrumental Group?** They really know the market and have very knowledgeable staff. **What do you dislike about Instrumental Group?** There is nothing to dislike with Rev River **Recommendations to others considering Instrumental Group:** If youre looking for results, I highly recommend **What problems is Instrumental Group solving and how is that benefiting you?** We had changed to another advertising firm (based on a referral) and lost business in the process. Rev River has helped us achieve the growth we were looking for and has helped create a platform to continue that growth ### 8. Sahara Case Study template - attractive and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2020 **Describe the project or task Instrumental Group helped with:** I needed a template to present my client's cases and articles. I found Revenue River's Sahara template in the Hubspot marketplace and was liked its clean and elegant presentation. I later needed help modify some of its attributes and Revenue River provided the helpful assistance I needed. **What do you like best about Instrumental Group?** I liked the template's elegant and customizable presentation. **What do you dislike about Instrumental Group?** I am required to write something but I do not have any complaints. **Recommendations to others considering Instrumental Group:** Give them a try. **What problems is Instrumental Group solving and how is that benefiting you?** Explained in my prior statements. ### 9. I Love Working with Rev Riv Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Ashlee L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2020 **Describe the project or task Instrumental Group helped with:** Helping to coordinate social media posts, training in Hubspot and marketing strategies **What do you like best about Instrumental Group?** Whenever I reach out someone gets back to me right away **What do you dislike about Instrumental Group?** I haven't had any issues, everyone has been great **Recommendations to others considering Instrumental Group:** If you are looking for a team of experts to help with your Sales and Marketing teams, I would highly recommend Revenue River! **What problems is Instrumental Group solving and how is that benefiting you?** Integrating Hubspot into all of our departments and making work flows more effective and therefore better communication between everyone ### 10. Very knowledgeable and easy to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Whitney V. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2019 **Describe the project or task Instrumental Group helped with:** Organize/optimize our sales process and marketing data within Hubspot. Consulted us on all things digital marketing, SEO, and website. We will be set up with systems and valuable information for years to come. **What do you like best about Instrumental Group?** Everyone we worked with was very responsive and easy to communicate with. All are experts in their areas of focus. Working with Revenue River was seamless and it felt like were actual employees and team members of our company. **What do you dislike about Instrumental Group?** The only downside is that our contract expired but we hope to renew and continue the relationship. It was a bit difficult managing all the various "cooks in the kitchen" but our main point of contact (Katie) was great at keeping everyone organized and on task. **Recommendations to others considering Instrumental Group:** The consultation sessions they provide are an excellent way to help you with your vision and expectations of needs. From the very start, we felt extremely comfortable with Revenue River. They asked all the right questions and proved to us that they really understood our business and what we needed. **What problems is Instrumental Group solving and how is that benefiting you?** The main members of the Revenue River team (Katie and Sara) that worked with us created efficient and repeatable workflows and segmented lists for us that will help us immensely as we grow and utilize our data to make smart decisions about our sales/marketing processes. Our data and processes were a mess prior to working with Revenue River. We are in a much better position for success now. ### 11. Super **Rating:** 5.0/5.0 stars **Reviewed by:** Matt B. | CEO & Co-founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **Describe the project or task Instrumental Group helped with:** Having just joined a startup as CMO, I needed to get up and running quickly. In particular, I needed to bring process and consistency to building pipeline (rule #1 - build pipeline). Revenue River helped us stand up our HubSpot, port our Wordpress site, and then create the necessary "plumbing", including lead scoring, attribution model, and connectivity with Salesforce. On time, on budget. **What do you like best about Instrumental Group?** The team is super responsive and communicative - shout out to Stephanie, Kelley, Amanda, Mike, Mike for the countless hours. Very much appreciated! **What do you dislike about Instrumental Group?** Nothing to dislike. We even added a RevRiv Slack channel to make our communication frictionless. **What problems is Instrumental Group solving and how is that benefiting you?** Our fledgling team does not have the bandwidth or deep HubSpot knowledge to make sure we're running quickly and then optimizing. Revenue Rive provides the extra hands and the expertise. There is no way (seriously) that we could have gotten all this work done in such a short timeframe without Eric's team. Super happy we worked with Revenue River! ### 12. Saved the day, continue to deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Raphael R. | VP Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2019 **Describe the project or task Instrumental Group helped with:** Our website development agency went out of business, and we needed a replacement agency ASAP to complete our website for a major rebranding initiative that was underway. The Revenue River team stepped up, got our website live on-deadline, and they continue to be a great partner. **What do you like best about Instrumental Group?** Down-to-earth, solid individuals; clear communications, easy to work with, and they collaborate well with other parties (e.g., our other marketing agencies). **What do you dislike about Instrumental Group?** There is really nothing to dislike so far. **What problems is Instrumental Group solving and how is that benefiting you?** Website development, collateral design, trade show material design (e.g., pop-up banner designs, etc). Efficient execution is a strong benefit, and is facilitated by their clear communications, meeting deadlines, remaining calm under pressure. ### 13. Streamlined and Versatile **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2020 **Describe the project or task Instrumental Group helped with:** I have used Revenue River's Sahara template and found it both attractive and packed with features. It has a great structure that allows adding or subtracting features as needed without losing the functionality. I would recommend to anyone. **What do you like best about Instrumental Group?** I enjoy the many modules available to use. **What do you dislike about Instrumental Group?** Because of the complexity of the design, some modules are above my skill level. Not their fault, but mone. **Recommendations to others considering Instrumental Group:** Don't hesitate, their designs are attractive, streamlined and easy to work with. **What problems is Instrumental Group solving and how is that benefiting you?** I'm able to create professional looking landing pages with far less time and effort. ### 14. Smart, capable and organized **Rating:** 4.5/5.0 stars **Reviewed by:** Bianca C. | President, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **Describe the project or task Instrumental Group helped with:** Create a modern sales system to increase effectiveness and efficiency of sales: qualification & targeting strategy, sales system design, sales system engineering, sales team training, evaluate website performance, data segmentation & cleanup, automation engineering, advertising management & optimization **What do you like best about Instrumental Group?** Good listeners, sales system strategist Katie was super organized and communicated ideas really effectively. Very responsive and available. **What do you dislike about Instrumental Group?** I felt as though I had to refer to the original contract and make sure we were working on all deliverables. I had to be proactive and ask about certain deliverables several times. **Recommendations to others considering Instrumental Group:** Ask for Katie Massey! **What problems is Instrumental Group solving and how is that benefiting you?** We definitely improved our sales systems are now have the infrastructure in place to understand our data and keep it clean and useful. Will continue to add value to our business as we maneuver based on insights. ### 15. Early days but all good. **Rating:** 4.0/5.0 stars **Reviewed by:** Leslie H. | Principal/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **Describe the project or task Instrumental Group helped with:** Revenue River is partnering with us to clean up the software and enhance our SaaS platform. We have found them to be responsive, quick to learn and easy to work with. It is early in the relationship but so far we are enjoying working with them. **What do you like best about Instrumental Group?** Responsiveness, and that they are easy to work with. They clearly have the talent. **What do you dislike about Instrumental Group?** There is nothing we dislike so far, working with RevRiver. We are still early in the process. **What problems is Instrumental Group solving and how is that benefiting you?** Access, search via API and general site enhancements. Too early to comment on benefits. ### 16. Saving steps and saving time, thanks to Revenue River's sales enablement team **Rating:** 4.0/5.0 stars **Reviewed by:** Kim D. | Director of Client Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2019 **Describe the project or task Instrumental Group helped with:** To set up our CRM system, to streamline the sales process, and to enhance our lead generation **What do you like best about Instrumental Group?** I’m continually impressed when Stephanie calls to my attention a new way that the Revenue River team has identified to save time or steps with custom workflows or new HubSpot integrations (eg, PandaDoc, QuickBooks invoicing).  Because she’s taken the time to learn our business, she has been able to make really valuable recommendations and has been able to develop creative solutions to the challenges we present. **What do you dislike about Instrumental Group?** One of the downsides to working with Revenue River is that we only get to "meet" over videoconference. Since I was required to write a dislike... I miss the opportunity to collaborate in front of a white board to brainstorm on occasion. However, it's easy to schedule time to speak with team members, even with the time difference. **What problems is Instrumental Group solving and how is that benefiting you?** It’s been really valuable to have Revenue River help to maximize the benefits of the HubSpot and PandaDoc integration not only for our customer agreements but more importantly for a specialized report that required a significant amount of manual copy/paste. I've noticed a significant reduction in the time I was spending to remember which prospects I needed to call or send the next follow-up email and I've minimized the number of leads that fell through the cracks because the Revenue River team has helped to create templates, sequences, and workflows to take the pressure of my memory. ### 17. True Partner & Extension of Our Team **Rating:** 5.0/5.0 stars **Reviewed by:** Esther L. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2019 **Describe the project or task Instrumental Group helped with:** Content generation, SEO, web development, paid media, sales enablement, email marketing, conversion strategy, etc. **What do you like best about Instrumental Group?** I've had the pleasure of working with Revenue River for the past several years and I recommend them highly to any company looking for a smart partner. They are a seamless extension of our internal marketing team and I don't know what we'd do without them. The breadth of knowledge and marketing expertise they bring as a collective unit is powerful. Whether it's sales enablement, web development, content strategy, paid search, SEO, etc., they cover all the bases. Super responsive and eager to help... Look no further, the Revenue River team are rock stars! **What do you dislike about Instrumental Group?** Not much I dislike. One thing to note is that RR is a rapidly growing company and the natural result of growth is occasional change to team structure. However, they've been on top of it and with each team change we keep getting the cream of the crop. **Recommendations to others considering Instrumental Group:** Go for it... they're a good group. **What problems is Instrumental Group solving and how is that benefiting you?** We're continually optimizing and improving our processes for high impact and successful outcomes. ### 18. A Partner You Can Grow With **Rating:** 4.5/5.0 stars **Reviewed by:** Phil A. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2019 **Describe the project or task Instrumental Group helped with:** Revenue River helped our company build an Inbound digital marketing strategy in Hubspot from the ground up. They have worked on everything from blogs and social media to SEO, events, video marketing, and even building whole websites in the Hubspot CMS. They even help train our sales team on how to leverage the Hubspot CRM to be more effective. **What do you like best about Instrumental Group?** Revenue River provides value by being Hubspot/Inbound experts and providing up-to-date expertise on how to stay ahead of the curve in the world of marketing. They build the expertise in the tools so that I can stay an expert in my business. They are also incredibly nice people to work with and we have a lot of fun together! I feel like our relationship goes beyond business; we truly desire each other's success and well-being. Lastly, mistakes happen and miscommunications arise; no relationship is perfect. However, I have always felt that RevRiv does right by us, corrects issues, and makes things right in a timely manner. **What do you dislike about Instrumental Group?** Our relationship with RevRiv has grown from a single digital marketing strategy to multiple engagements across three sibling companies involving a high degree of complexity and trailblazing in our industry. At times it has felt like our complex needs have extended beyond the reach of RevRiv, though they always get back alongside us eventually. Their company has grown leaps and bounds over the years so this has always felt more like growing pains than any systemic problem with the company though. **Recommendations to others considering Instrumental Group:** I think small businesses will find Revenue River to be a nitro boost to any marketing needs they have. Medium- and large-sized businesses will find Revenue River to be more of a trusted Hubspot partner that requires a little more back and forth, industry education, and massaging to find the right balance. They work hard, but large businesses and mature industries cannot approach a relationship with Revenue River as "set it and forget it", it requires an ongoing, tight-knit engagement to see large gains. Likewise, the more complex the engagement, the more quality assurance has to be shared between the company and RevRiv. **What problems is Instrumental Group solving and how is that benefiting you?** Revenue River helps our marketing stand out in an industrial B2B space that does not allow for the fun and creativity enjoyed in B2C campaigns. They have helped us market our expertise and build a sophisticated network of microsites, blogs, videos, and landing pages to support this. This has resulted in higher traffic, an increase in leads, an increase in lead conversion, and an increase to bottom line revenue. A corollary benefit has been exposure and education in cutting edge technology, helping us stay abreast of marketing trends (which can be notoriously difficult in the fast-paced digital age!) ### 19. True Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2019 **Describe the project or task Instrumental Group helped with:** Revenue River has turned my whole attitude around on working with an agency. Finally, I’m working with people who are not only technically incredible, but keep business generation top of mind. **What do you like best about Instrumental Group?** I love that Everything is transparent and they keep me on track with my own goals. I wear multiple hats and they take things off my plate that the run of the mill agency would not even consider. **What do you dislike about Instrumental Group?** Although there have been a few changes with the people on my account, but I'm confident that there will be no change in the service they provide. **Recommendations to others considering Instrumental Group:** If you want to look forward to your marketing bringing growth to your company, look no further. **What problems is Instrumental Group solving and how is that benefiting you?** They have has the most impact on truly representing us as a company. That benefit is like having your own internal team that understands your companies objectives towards growth. ### 20. Extremely professional and fun at the same time **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey A. | Managing Attorney, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2019 **Describe the project or task Instrumental Group helped with:** The team at Revenue River put together an introductory video and testimonial video for our law firm. **What do you like best about Instrumental Group?** The team was great at every step of the process. Tom and Sam were on their game at every moment, answering questions and delivering before things were due. **What do you dislike about Instrumental Group?** The downside of Revenue River is that I miss hanging out with them now that they completed the job. **Recommendations to others considering Instrumental Group:** I would recommend Revenue River to anyone looking to attract new clients or improve their web presence. They also have an outstanding sales enablement team! **What problems is Instrumental Group solving and how is that benefiting you?** Potential clients love the testimonial video. It has helped to bring clients through the door and attracts more visitors to our website. ### 21. Revenue River Pro Bono work for local Non-profit **Rating:** 5.0/5.0 stars **Reviewed by:** Brad V. | President, Conferencing Division, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2019 **Describe the project or task Instrumental Group helped with:** Logo and website **What do you like best about Instrumental Group?** I couldn't be more pleased. The team at Revenue River performed beautifully on our project, creating a robust logo and website for us that clearly communicates our mission in a meaningful and impactful way. **What do you dislike about Instrumental Group?** We had IP conflicts with our initial name so we were delayed multiple times. Revenue River was patient and when we got our ducks in a row they were ready to implement. So the 'dislike' was more on our side - they were great. **Recommendations to others considering Instrumental Group:** Reliable, responsive, quality focused. **What problems is Instrumental Group solving and how is that benefiting you?** Our awareness and credibility is growing because of the work they did. ### 22. Social media posts **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Safety | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **Describe the project or task Instrumental Group helped with:** crafting blog posts around employment branding strategy. **What do you like best about Instrumental Group?** They've become an adjunct arm of the team for creating and writing the blog posts, and then announcing them on social media. **What do you dislike about Instrumental Group?** We had several changes in the team who has supported us. It gets difficult to build and maintain consistency/trust. **What problems is Instrumental Group solving and how is that benefiting you?** Increased knowledge of our employment brand by candidates. ### 23. Website build **Rating:** 5.0/5.0 stars **Reviewed by:** David P. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2019 **Describe the project or task Instrumental Group helped with:** They created a new website for my company **What do you like best about Instrumental Group?** Communication with the team that was working on the site **What do you dislike about Instrumental Group?** Everything went well. I was given a great team to work with **What problems is Instrumental Group solving and how is that benefiting you?** Some old link issues, but they get on it right away ### 24. My Revenue River Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Railroad Manufacture | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2019 **Describe the project or task Instrumental Group helped with:** Hubspot marketing for max exposure **What do you like best about Instrumental Group?** how responsive they are and they were experts **What do you dislike about Instrumental Group?** The cost but it is worth it when you consider the money you willl make in return **What problems is Instrumental Group solving and how is that benefiting you?** return on revenue is worth it ### 25. Effective and useful for my company **Rating:** 4.5/5.0 stars **Reviewed by:** Marina B. | Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2018 **Describe the project or task Instrumental Group helped with:** Perfect combination to organize marketing **What do you like best about Instrumental Group?** They are an extension of my team. The talent for each marketing discipline is world-class; I like to be trained by experts. Week after week, they bring fresh ideas and keep adding value, challenging what we know. **What do you dislike about Instrumental Group?** There really isn't anything I don't like. RR does an exceptional job in listening and providing expert support and advice. **Recommendations to others considering Instrumental Group:** I highly recommend RR to anyone who needs sales or marketing experience in their business. Great insight into both categories. They adapt to individual needs and help create actionable business goals. ### 26. Quality team and exceptional service. **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan S. | Vice President, Brand and Marketing, Transportation/Trucking/Railroad, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2017 **Describe the project or task Instrumental Group helped with:** I began with one project for Revenue River and now we're running five with them. In the agency world, that pretty much says it all when it comes to trust and reliability. Companies don't give more work to other companies without faith in their competence and performance. Web design, development, content strategy, SEO planning, sales enablement and more all make up some of the services Revenue River has provided to me. **What do you like best about Instrumental Group?** The people and their attitude are, hands down, the most appealing offering in Revenue River's portfolio. **What do you dislike about Instrumental Group?** If I truly had a "dislike", it would be addressed by the agency. I have found them proactive when it comes to any area where improvement is needed. Service is paramount to Eric and his team. **Recommendations to others considering Instrumental Group:** I've worked with the team at Revenue River for about three years. They've helped define, formulate and implement our digital and content strategy. They've enabled us to stay ahead of the curve and plan for the marketing future of our business. On top of that, my team at Revenue River are quality, trustworthy folks with an interest in the success of their clients. For someone with almost twenty years of agency experience, I know what it takes to manage a creative group and I'm continually encouraged by how tight and efficient the team at Revenue River are. Excellent group of strategists, creatives, account managers, technologists there. ### 27. Good people yielding great results! **Rating:** 4.5/5.0 stars **Reviewed by:** Brian S. | Sr. Marketing Campaign Manager, Global Demand Center, Computer & Network Security, Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2017 **Describe the project or task Instrumental Group helped with:** Revenue River was our stand-alone Marketing Automation department! They excelled at advancing our marketing automation efforts, expanding our HubSpot capabilities infrastructurally and by synchronizing with Salesforce, EventBrite and others. **What do you like best about Instrumental Group?** Revenue River was incredibly responsive to our strategic and tactic needs. Whatever our need, they worked to fulfill it. Beyond HubSpot implementation, they assisted with SEO, social media, creative, landing page creation, and more. Yet, it was their strategic contributions -- helping us structure the HubSpot system to achieve our online marketing goals -- which impressed me most! **What do you dislike about Instrumental Group?** Though Revenue River's creative was clean and concise, we were working to escalate the sophistication of their designs to better suit our evolving brand. In fairness though, that was never their primary responsibility! They excelled at providing the technical, tactical and strategic support we required to maximize our marketing automation investment. ### 28. Great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Mike R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2017 **Describe the project or task Instrumental Group helped with:** RevenueRiver re-did our web-site and they have continually, for the last 4 years, worked and managed our marketing strategy. **What do you like best about Instrumental Group?** Communication and the personal touch that RR offers is hands down the best. **What do you dislike about Instrumental Group?** There is nothing that I do not fluke about RR. Like I said this company works hard to take your business to the next level. **Recommendations to others considering Instrumental Group:** If you want to take your company to the next level, Eric and his team can get you there. I've used RR for 4 years now and I truly cannot say enough great things about this company. Please, at least take the time to see what RR has to offer, I will personally guarantee that you will not be disappointed. Mike Rossi Vice President Western Slope Driving Institute ### 29. Trustworthy Long Term Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Zach N. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2017 **Describe the project or task Instrumental Group helped with:** This group runs multiple campaigns across several companies for us. **What do you like best about Instrumental Group?** This agency does what they say they are going to do when they say they are going to do it and they put us, the client, first. Their work is top tier, helping us win multiple awards for marketing and integration. I plan to use Revenue River for as many things as I can for as long as i can. 5 Star group. **What do you dislike about Instrumental Group?** I wish our offices were closer together but even with the distance they never miss a beat. I also see them several times a year in person for planning or roll out meetings. ### 30. Improving my ROI from HubSpot with a team services approach from Revenue River **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph P S. | Real Estate Attorney, Law Practice, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2017 **Describe the project or task Instrumental Group helped with:** I started using Hubspot (HS) in my firm with one dedicated person to manage it. The tools are so powerful and ever improving, I realized I was not leveraging my investment in HS to its full potential. This meant missing opportunities in a competitive market segment in which lost time and prospects can never be regained. Our HS investment is greatly enhanced by teaming up with Revenue River. **What do you like best about Instrumental Group?** Their integrated services provide a single platform from which to develop and manage a vibrant digital presence that allows me to attract and convert qualified leads into new clients. Revenue River brings a team of excited, dedicated, bright and organized individuals that deliver on time and on budget. **What do you dislike about Instrumental Group?** To fully maximize my investment in the service it took a commitment of time to complete the on boarding. We all have to manage our time and I had to commit time I was not initially sure would be profitable but it has been profitably utilized. ### 31. Key Account Management **Rating:** 5.0/5.0 stars **Reviewed by:** Brent B. | Senior Sales Manager, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2017 **Describe the project or task Instrumental Group helped with:** Coordinated scoreboards, sales records, sales goals, and lead measures for 16 member sales team. **What do you like best about Instrumental Group?** I like the availability of time, the accuracy of relevant help, and suggestions, and the insight that Revenue River brings to my team. **What do you dislike about Instrumental Group?** Really nothing to dislike. RR does an outstanding job at listening and supplying expert support and advice. **Recommendations to others considering Instrumental Group:** Highly recommend RR to anyone who is need of sales or marketing expertise in their business. Great insight to both categories. They adapt to individual needs and help create executable business goals. ### 32. Top-Notch Digital Marketing Firm **Rating:** 5.0/5.0 stars **Reviewed by:** Laura C. | Senior Vice President Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2017 **Describe the project or task Instrumental Group helped with:** We retained Revenue River to improve web and e-commerce site performance. They conducted a thorough assessment of our sites, identified a number of issues and developed a series of strategic recommendations to improve performance. After implementing their recommendations, performance quickly turned-around. **What do you like best about Instrumental Group?** Revenue River is strategic and very responsive. **What do you dislike about Instrumental Group?** I really can't think of any negatives associated with our engagement. **Recommendations to others considering Instrumental Group:** Revenue River knows their stuff and are extremely easy to work with. They took over poorly-performing web and e-commerce sites and quickly turned them around. Revenue River exceeded my expectations and i would work with them again in a heartbeat. ### 33. So happy to be working with the Revenue River team! **Rating:** 5.0/5.0 stars **Reviewed by:** Rahna F. | Manager of Marketing, Events Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2017 **Describe the project or task Instrumental Group helped with:** Revenue River has helped drive new traffic to our site and company, increased our web presence through Google, helped create new premium content for our clients, and took on our web development issues! **What do you like best about Instrumental Group?** They have a solution to everything! Any problem or issue that has been presented, has been solved. **What do you dislike about Instrumental Group?** They are a great team to work with! No dislikes. **Recommendations to others considering Instrumental Group:** Don't hesitate to jump on board with them. They take your company's needs and make them their own. Nothing is too small or too big for them to overcome. ### 34. Used for years. Outstanding agency. **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer C. | President, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2017 **Describe the project or task Instrumental Group helped with:** I have engaged Revenue River for years on numerous digital marketing initiatives. They do it all: design, websites, social, inbound, outbound, allbound. Recommend without reservation. Love this team! **What do you like best about Instrumental Group?** They are an extension of my team. The talent for each marketing discipline is world class; I enjoy being coached by experts. Week after week, they bring fresh ideas and keep adding value, challenging what we know. **What do you dislike about Instrumental Group?** I wish I had a bigger budget to do more! **Recommendations to others considering Instrumental Group:** Recommend without reservation. ### 35. Revenue River has a great staff. They are really good at what they do and are great to work with. **Rating:** 5.0/5.0 stars **Reviewed by:** Dan M. | President & CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2017 **Describe the project or task Instrumental Group helped with:** Revenue River designed our website and helps with our blog and SEO. They are real pros. I highly recommend Revenue River! **What do you like best about Instrumental Group?** The flexibility and quality of their staff. They are really good at what they do. They listen. They go the extra mile. **What do you dislike about Instrumental Group?** I dislike the fact that I don't have more budget to spend. **Recommendations to others considering Instrumental Group:** Great to work with. Real professionals. ### 36. Marketing tools **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan C. | E-Commerce Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2017 **Describe the project or task Instrumental Group helped with:** It's a good tool to design and implement a digital marketing campaign. **What do you like best about Instrumental Group?** I like the way to do the social media content creation, it's a complete tool. **What do you dislike about Instrumental Group?** It's a complete tool to do my job, maybe there are some customizations to do for email marketing contents. **Recommendations to others considering Instrumental Group:** nothing ### 37. Vice President of Sales & Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Adam R. | Vice President of Sales and Marketing, Medical Devices, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2017 **Describe the project or task Instrumental Group helped with:** Revenue River is currently building us a new website as well as content for our digital inbound marketing strategy. So far they have been great to work with, and have demonstrated a high level of knowledge and talent. Revenue River is a real partner for us in the area of marketing and content strategy. I would highly recommend them to any company or VP looking to leverage their skills in an ever changing marketing landscape today. **What do you like best about Instrumental Group?** I like how engaged and great the people are to work with. I also like the way they communicate with our team. **What do you dislike about Instrumental Group?** I do not have anything that I dislike about Revenue River or any members of their team. ### 38. Professional & High Quality Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2017 **Describe the project or task Instrumental Group helped with:** They are succinct, clear and are accommodating. **What do you like best about Instrumental Group?** They work hard to make us happy and that is all we can ask for. **What do you dislike about Instrumental Group?** I have no issues or dislike with Revenue River. **Recommendations to others considering Instrumental Group:** For your digital marketing and inbound needs -these guys are fantastic. ## Instrumental Group Discussions - [What is Revenue River used for?](https://www.g2.com/discussions/what-is-revenue-river-used-for) - [View Instrumental Group pricing details and edition comparison](https://www.g2.com/products/revenue-river-instrumental-group/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-19+04%3A16%3A42+-0500&secure%5Bsession_id%5D=dc97bb5d-f86b-4477-8dc7-0d9a6e5bde73&secure%5Btoken%5D=3ac3efcbe5b2a325b75c546b2d295d42cf828b2e131ebac47abc50e236251cd5&format=llm_user) ## Instrumental Group Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Support** - Go Live Support - Documentation - Training - Metrics - Admin Services **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Instrumental Group Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (401 reviews) - [The Free Website Guys](https://www.g2.com/products/the-free-website-guys/reviews) - 4.9/5.0 (1,343 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) - 4.8/5.0 (256 reviews)