SR

shobha r.

Program manager

Small-Business (50 or fewer emp.)

2/9/2023

"Revenue River is a well established marketing experts"

5/5

What do you like best about Instrumental Group?

They are specific with requirements and efficient with the target audience, and they are good with lead generation as well as back-end support Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

Customer relationship is nice, but also some times cause communication errors and difference in understanding the requirements Review collected by and hosted on G2.com.

MF

Michael F.

COO

Small-Business (50 or fewer emp.)

8/4/2020

"The Revenue River team are marketing pro's!"

5/5

Describe the project or task Instrumental Group helped with:

I hired Revenue River while with a previous company and had an exceptional experience. From the sales process, through the on-boarding process, and delivering results. I've now hired Revenue River a second time to help my current company to migrate to a new CRM tool and establish an inbound marketing program. I highly recommend working with Revenue River. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

The relationship starts with professionalism, relationship, communication and process orientation. The account management approach is a dedicated expert team with a team lead. Each of the team members have their unique skill sets that are coordinated by the team lead to deliver on the goals set forth in the Proposal/SOW. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

I think it's important for people to recognize the importance of partnership in and inbound marketing endeavor. The effort has to be mutual. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

We are solving the problem of an inconsistent funnel and inconsistent messaging to the market. Additionally, want our sales people focused on getting deals done and not generating content and leads. Revenue River has created a strong inbound lead gen program that's getting the right message to the market. Review collected by and hosted on G2.com.

GT

Verified User in Translation and Localization

Mid-Market (51-1000 emp.)

7/1/2021

"Strong elements for success with some areas of opportunity"

2.5/5

Describe the project or task Instrumental Group helped with:

Marketing automation & content creation Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

Strong communication & prompt responses. Review collected by and hosted on G2.com.

AD

Andrew D.

Small-Business (50 or fewer emp.)

8/3/2020

"Great cross-functional team."

4/5

Describe the project or task Instrumental Group helped with:

Revenue River helped build out our infrastructure on multiple fronts, from optimizing our website and building new pages, to build out basic email and landing page templates, nurtures and workflows, to integrating HubSpot to SFDC, Vidyard and our webinar platform BrightTALK. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

Our project manager was very knowledgable and always willing to help. She was very consultative. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

Long turnaround times with re: to the development of new webpages. They would often site QA, which is normally understandable; however, there were instances where we found inconsistencies, typos or issues around formatting that would require additional time to correct. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

Ask to work with Hunter! Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

When I joined Remediant, we had literally nothing in place. In the time that I worked with Revenue River, we were able to migrate our entire site to HubSpot and build a basic marketing system infrastructure that would allow us to continue to build upon. Review collected by and hosted on G2.com.

KC

Kelly C.

Director of Marketing and Public Relations

Small-Business (50 or fewer emp.)

5/6/2020

"Fantastic Agency with Wonderful Support"

5/5

Describe the project or task Instrumental Group helped with:

We've undergone website updates, campaign rewrites, digital content, video projects, yearly goal updates, social media and paid media strategy rewrites, and the list goes on. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

Revenue River has been our marketing agency for over five years. Even though I have only personally been working with them for a little less than a year, they have gone beyond my expectations for any marketing agency that I've ever worked with previously. I would especially like to mention that support and help of Marion Boyce, Andrew (AJ) Driscoll, and Stephanie Tran who have made the many transitions our agency has undergone this year seamless. Like every other company currently, we are undergoing changes during COVID-19. They spent countless hours through email and on video calls ensuring that none of our messaging was lost and that we are still generating positive leads during this process. Even though they are an outside agency, the support and dedication feels very much like they are internal employees. I highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

That I don't have a bigger budget to use more of their services. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

Revenue River approaches their clients as partnerships. They make strategy recommendations and align goals based on realistic expectations. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

Our leads are continuously coming in high even during the Covid-19 pandemic and in some instances are number are coming in at almost 40% higher than in prior years. We move forward with our projects and they've been able to adjust their strategies as our company adjusts to changes in the marketplace. We are moving into new vertical markets and will continue to grow. Review collected by and hosted on G2.com.

WB

Wendy B.

Mid-Market (51-1000 emp.)

8/4/2020

"Vice President of Sales"

5/5

Describe the project or task Instrumental Group helped with:

Transfer of data and setup from SalesForce to HubSpot Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

They were extremely attentive, offered great suggestions, worked through issues and got us fully up and running. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

This was a huge expense on top of the HubSpot contract. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

I was very happy with the level of service and especially with our main contact Katie. She still continues to check-in and offer additional suggestions to help make our user experience with HubSpot even better. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

Accurately transferring our data so nothing was lost and we could continue working through the transition. Review collected by and hosted on G2.com.

CL

Carrie L.

Small-Business (50 or fewer emp.)

8/12/2020

"Revenue Rover is Fantastic!!"

5/5

Describe the project or task Instrumental Group helped with:

Rev River handles all my advertising and marketing for our company and they have done a fabulous job. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

They really know the market and have very knowledgeable staff. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

There is nothing to dislike with Rev River Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

If youre looking for results, I highly recommend Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

We had changed to another advertising firm (based on a referral) and lost business in the process. Rev River has helped us achieve the growth we were looking for and has helped create a platform to continue that growth Review collected by and hosted on G2.com.

JZ

Jeremy Z.

Small-Business (50 or fewer emp.)

4/30/2020

"Sahara Case Study template - attractive and easy to use"

5/5

Describe the project or task Instrumental Group helped with:

I needed a template to present my client's cases and articles. I found Revenue River's Sahara template in the Hubspot marketplace and was liked its clean and elegant presentation. I later needed help modify some of its attributes and Revenue River provided the helpful assistance I needed. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

I liked the template's elegant and customizable presentation. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

I am required to write something but I do not have any complaints. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

Give them a try. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

Explained in my prior statements. Review collected by and hosted on G2.com.

AL

Ashlee L.

Small-Business (50 or fewer emp.)

5/6/2020

"I Love Working with Rev Riv Team!"

5/5

Describe the project or task Instrumental Group helped with:

Helping to coordinate social media posts, training in Hubspot and marketing strategies Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

Whenever I reach out someone gets back to me right away Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

I haven't had any issues, everyone has been great Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

If you are looking for a team of experts to help with your Sales and Marketing teams, I would highly recommend Revenue River! Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

Integrating Hubspot into all of our departments and making work flows more effective and therefore better communication between everyone Review collected by and hosted on G2.com.

WV

Whitney V.

Business Development Manager

Small-Business (50 or fewer emp.)

11/27/2019

"Very knowledgeable and easy to work with!"

5/5

Describe the project or task Instrumental Group helped with:

Organize/optimize our sales process and marketing data within Hubspot. Consulted us on all things digital marketing, SEO, and website. We will be set up with systems and valuable information for years to come. Review collected by and hosted on G2.com.

What do you like best about Instrumental Group?

Everyone we worked with was very responsive and easy to communicate with. All are experts in their areas of focus. Working with Revenue River was seamless and it felt like were actual employees and team members of our company. Review collected by and hosted on G2.com.

What do you dislike about Instrumental Group?

The only downside is that our contract expired but we hope to renew and continue the relationship. It was a bit difficult managing all the various "cooks in the kitchen" but our main point of contact (Katie) was great at keeping everyone organized and on task. Review collected by and hosted on G2.com.

Recommendations to others considering Instrumental Group:

The consultation sessions they provide are an excellent way to help you with your vision and expectations of needs. From the very start, we felt extremely comfortable with Revenue River. They asked all the right questions and proved to us that they really understood our business and what we needed. Review collected by and hosted on G2.com.

What problems is Instrumental Group solving and how is that benefiting you?

The main members of the Revenue River team (Katie and Sara) that worked with us created efficient and repeatable workflows and segmented lists for us that will help us immensely as we grow and utilize our data to make smart decisions about our sales/marketing processes. Our data and processes were a mess prior to working with Revenue River. We are in a much better position for success now. Review collected by and hosted on G2.com.