--- title: REthink CRM Reviews meta\_title: 'REthink CRM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 13 reviews by the users' company size, role or industry to find out how REthink CRM works for a business like yours. aggregate\_rating: rating\_value: 3.3 review\_count: 13 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # REthink CRM Reviews & Product Details Rethink Real Estate CRM revolutionizes the way brokers and agents buy, sell, lease, and manage properties. Built on the world’s most popular Customer Relationship Management (CRM) Cloud Computing platform- Salesforce.com, REthink Real Estate CRM is the #1 web-based real estate application for commercial real estate brokers and residential real estate agents. From capturing leads to closing a deal, REthink Real Estate CRM users can manage their entire business from any computer or mobile device, with zero software to download and zero maintenance to worry about. \*For more information contact sales@rethinkcrm.com * * * Seller [Think Tech Labs](https://www.g2.com/sellers/think-tech-labs) Discussions [REthink CRM Community](https://www.g2.com/products/rethink-crm/discuss) Overview by Kevin Keenmon Show More ## Pricing Pricing provided by REthink CRM. ### Starting at $99 per month per user [ View More Pricing Information ](https://www.g2.com/products/rethink-crm/pricing) ## Top-Rated Alternatives [ ![Apto](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apto") Apto 3.3/5(37) ](https://www.g2.com/products/apto/reviews) [ ![ClientLook](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ClientLook") ClientLook 3.6/5(12) ](https://www.g2.com/products/clientlook/reviews) [ ![AscendixRE](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AscendixRE") AscendixRE 4.3/5(9) ](https://www.g2.com/products/ascendixre/reviews) [ View All Alternatives ](https://www.g2.com/products/rethink-crm/competitors/alternatives) ## User Insights Average based on 13 real user reviews. Implementation Time 5 months [Log in to unlock pricing and user insights](/login) ![Verified User in Commercial Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Commercial Real Estate") AC Verified User in Commercial Real Estate Enterprise (\> 1000 emp.) 3/28/2024 "Not user friendly" 1.5/5 What do you like best about REthink CRM? The large amount of data you can have stored there Review collected by and hosted on G2.com. What do you dislike about REthink CRM? The system is tedious and customer support is not helpful, even if you're paying for the service. The most help they get involved with is sending you articles so this has caused me to stop using it frequently. Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? All in one place data center. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Mid-Market (51-1000 emp.) 2/22/2024 "It's great if you have an admin to manage the back end for you." 4/5 What do you like best about REthink CRM? I love how it integrates with other tools, such as dialpad. Review collected by and hosted on G2.com. What do you dislike about REthink CRM? The biggest downside is that you need a full-time admin to manage the back-end. Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? Managing follow-ups. Keeping track of who I spoke to, meetings, pipeline, tagging, prospecting, etc Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite CP Chris P. Small-Business (50 or fewer emp.) 9/12/2023 "ReThink" 4.5/5 What do you like best about REthink CRM? Everything is in one place built for our commercial real estate needs. We appreciate the ease of functionality and the capabilities. This compares to competitors Review collected by and hosted on G2.com. What do you dislike about REthink CRM? Less capabilities on the design and development with AI. Not directly linked to our website or 3rd party software. It can be better with more customization and improvements Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? All in one place with advanced reporting. Benefits include connections with team members and programs. We are more productive than before. We have increased efficiencys Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Pablo de la H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pablo de la H.") PH Pablo de la H. Personal de atención al cliente Small-Business (50 or fewer emp.) 9/30/2019 "Normal" 3.5/5 What do you like best about REthink CRM? It’s nothing especial, but it takes a normal job. I don’t find a better one for the moment. Review collected by and hosted on G2.com. What do you dislike about REthink CRM? It’s quite expensive if you pay a few topics Review collected by and hosted on G2.com. Recommendations to others considering REthink CRM: I think that if you try it, you won’t change again Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? Now I get 1-2 extra hours everyday because I can work faster Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Small-Business (50 or fewer emp.) 6/5/2017 "Basic Real Estate CRM" 2.5/5 What do you like best about REthink CRM? The custom objects included a lot of the information that we needed, so we didn't have to built it all out ourselves. Being able to refresh our listings with the most recent MLS data made it easy to keep our listings up to date and prevented having to enter listing information more than once. The support team was very responsive. Review collected by and hosted on G2.com. What do you dislike about REthink CRM? REthink doesn't use the traditional lead and opportunity objects or forecasts, and I feel that is one of the biggest benefits of using the Salesforce platform. Additionally, outside of the the custom objects and the MLS data being refreshed, I did not find the additional features such as the prospect manager all that useful for our company. Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? We needed a way to track customer information and leads that is specific to residential real estate. Our inside sales agents were able to aggregate all the relevant information and chase some leads. A basic CRM would work, and we hoped that this real estate specific product would be able to better serve our needs. However, we would use this more as a tool to manage transactions rather than for sales and leads. Review collected by and hosted on G2.com. Show More 6/27/2018 Validated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") ER Verified User in Real Estate Mid-Market (51-1000 emp.) 6/1/2018 "REthink Has Changed the Way Our Brokerage Does Business" 5/5 What do you like best about REthink CRM? Our team loves the transparency of data within the application, while also being able to maintain private records of deals, listings, and contact notes. Brokers have much better visibility into their deal pipeline and can report across any number of objects with the application. Review collected by and hosted on G2.com. What do you dislike about REthink CRM? The ability to build within REthink and customize it is endless, so you could technically get lost in over customizing it if you wanted to. Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? 1. Better business insight for our brokerage 2. Follow ups are never missed 3. reporting for our executive team 4. brokers have deep insight into prospecting through commission payout Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 9/6/2018 "Technical CRM with Room for Growth" 3.5/5 What do you like best about REthink CRM? Most of the fields and UI are is very suitable for CRE Review collected by and hosted on G2.com. What do you dislike about REthink CRM? Still requires so much third-party work and back and forth with the company to change the interface Review collected by and hosted on G2.com. Recommendations to others considering REthink CRM: Takes time to implement Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? Keeping more detailed notes on clients as we speak with them. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Commercial Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Commercial Real Estate") AC Verified User in Commercial Real Estate Mid-Market (51-1000 emp.) 10/26/2017 "It's a good idea" 1.5/5 What do you like best about REthink CRM? I like that I can track the deals throughout the different stages and keep my team on track. Review collected by and hosted on G2.com. What do you dislike about REthink CRM? It's a good idea but it doesn't really seem to be fully supported by the company. There was just a new update to Salesforce and it misaligned some of the features of ReThink so I had to go back to the settings and figure out what was misaligned, fix it and then return to business as usual. It's not a huge deal as I am an admin but when the Brokers notice the small hiccups when they are in the course of conducting their business it's a sore point. Review collected by and hosted on G2.com. Recommendations to others considering REthink CRM: Make sure you use the full trial, if you are the admin to a team of brokers make sure that it's fast and easy for them to use and they understand its function. As an Admin I live in the platform and know what it does, most of the quirks but sometimes my team doesn't understand how the system is designed and ask for impossible modifications. Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? visibility, with its connection to SF I am able to report on the fields that mean the most to my team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Deric B. S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deric B. S.") DS Deric B. S. Market Research Analyst Small-Business (50 or fewer emp.) 4/27/2017 "The Best CRE Data Centralizer" 4.5/5 What do you like best about REthink CRM? There is a lot of system functionality to be aware of. The ReThink team makes the learning the program very easy and is accurate in relaying the potency of what the system actually does for the end-user. Review collected by and hosted on G2.com. What do you dislike about REthink CRM? The things I dislike about the system may not be there as an issue deriving from ReThink, but rather Salesforce. Therefore, the ReThink system has no features I dislike thus far. Review collected by and hosted on G2.com. Recommendations to others considering REthink CRM: Allow your team to work first with the base package. Their team knows what they are doing and can help guide for a proper and full implementation. Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? Retracting the spread of department connectivity is what ReThink is being used for by our firm. It has great pipeline reporting capabilities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 6/2/2016 "Our Rethink Experience" 3/5 What do you like best about REthink CRM? I like the ability to see all conversations and interactions with each client and have them all in one location. I like that we can track our processes and opportunities. Review collected by and hosted on G2.com. What do you dislike about REthink CRM? That it is not that user friendly. There is too many fields that are repetitive. The program is not intuitive. Review collected by and hosted on G2.com. Recommendations to others considering REthink CRM: Be sure to use the services they offer in house rather than using a third party. Be clear and concise with your operational techniques and the way you want to use the system. Review collected by and hosted on G2.com. What problems is REthink CRM solving and how is that benefiting you? Communication with our clients was a big issue. We are not the typical real estate company, and therefore, many different members of our team interact with our clients and customers on a daily basis. Communication and knowledge are key factors that have been solved with Rethink Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about REthink CRM? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about REthink CRM ](https://www.g2.com/products/rethink-crm/discussions/new) GU Guest User What is REthink CRM used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-rethink-crm-used-for) [ View all Discussions ](https://www.g2.com/products/rethink-crm/discuss) ## Pricing Options Pricing provided by REthink CRM. ### Starting at $99 per month per user [ View More Pricing Information ](https://www.g2.com/products/rethink-crm/pricing) REthink CRM Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2c8a85d8f7552334e8b299acd6fdb706/apto.png "Product Avatar Image") Apto 3.3/5(37) [ Compare Now ](https://www.g2.com/compare/apto-vs-rethink-crm) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4a2f8eef512eda6438e01e7743192218/clientlook.jpg "Product Avatar Image") ClientLook 3.6/5(12) [ Compare Now ](https://www.g2.com/compare/clientlook-vs-rethink-crm) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6a1ba0c0b6cd83dd900ff0e6947f2786/ascendixre.png "Product Avatar Image") AscendixRE 4.3/5(9) [ Compare Now ](https://www.g2.com/compare/ascendixre-vs-rethink-crm) ##### Categories on G2 [Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [What platform supports multi-language app optimization?](https://www.g2.com/discussions/what-platform-supports-multi-language-app-optimization)[User-friendly payroll software for companies in multiple countries](https://www.g2.com/discussions/what-is-the-most-user-friendly-payroll-software-for-companies-in-multiple-countries)[Which notification infrastructure solutions work best for software engineering teams managing high-volume event notifications at enterprise scale?](https://www.g2.com/discussions/which-notification-infrastructure-solutions-work-best-for-software-engineering-teams-managing-high-volume-event-notifications-at-enterprise-scale) [Paddle vs ProfitWell Metrics by Paddle vs BlueSnap for payment analytics: which payment analytics platform gives the clearest visibility into failed transaction recovery and revenue leakage?](https://www.g2.com/discussions/paddle-vs-profitwell-metrics-by-paddle-vs-bluesnap-for-payment-analytics-which-payment-analytics-platform-gives-the-clearest-visibility-into-failed-transaction-recovery-and-revenue-leakage)[Best software for managing and storing email templates](https://www.g2.com/discussions/what-is-the-best-software-for-managing-and-storing-email-templates)[Top Employer of Record software for small app development companies](https://www.g2.com/discussions/top-employer-of-record-software-for-small-app-development-companies) [Show MoreShow Less](javascript:void(0);)