
Using Retention Science has really helped us make a major shift in how we approach email marketing by focusing on customer lifecycle as opposed to just marketing towards a path to purchase. The automated email platform has been extremely helpful for us in understanding the path to purchase and focusing on providing better value to our customers by using multiple strategies at different stages of the customer lifecycle. Review collected by and hosted on G2.com.
Integrations are limited for the purpose of orchestrating marketing campaigns across platforms using different tools. I'd like the ability to integrate with our SMS vendor to send emails or SMS messages at different stages or triggers. Not having the ability to add custom fields is also a pretty hard pill to swallow after coming from Drip where we could add almost any data to customer profiles. Review collected by and hosted on G2.com.