# Best Identity Resolution Software - Page 3

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

The best identity resolution software in 2026 is Salesforce Data 360 (formerly Data Cloud), rated 4.3 out of 5 on G2 based on 250+ verified reviews. For ecommerce and retail, Wunderkind identifies anonymous web traffic to grow consented first-party audiences. The highest user-rated tool among the top five is Senzing at 4.8 stars.

1. Salesforce Data 360 (formerly Data Cloud) — 4.3/5 (250+ reviews): Best for enterprise Customer 360 and data unification
2. Tealium Customer Data Hub — 4.3/5 (450+ reviews): Best for real-time customer data unification across channels
3. Wunderkind — 4.4/5 (80+ reviews): Best for identifying anonymous web traffic in retail and ecommerce
4. Senzing — 4.8/5 (10+ reviews): Best for entity resolution and record matching
5. Informatica Master Data Management - Identity Resolution — 4.5/5 (10+ reviews): Best for enterprise master-data identity matching

*Updated June 2026. Based on 2026 G2 verified review data across 69 products.*


Identity resolution software helps businesses recognize the unique digital identity of individual customers so they can develop highly personalized campaigns to target them. As a consumer moves across multiple devices, companies aggregate disjointed datasets about their online behavior. Identity resolution software reconciles all available data points from first-, second-, and third-party sources to provide businesses with a comprehensive customer profile. Marketing teams and advertising agencies use identity resolution tools to develop an understanding of individual consumer behavior across channels, helping them customize the messaging their customers receive through website personalization, targeted ads, email remarketing, and more.

Identity resolution is sometimes offered as a feature of other customer data management solutions, such as [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and [customer identity and access management](https://www.g2.com/categories/customer-identity-and-access-management) software.

To qualify for inclusion in the Identity Resolution category, a product must:

- Gather and store customer data from first-, second-, and/or third-party sources
- Create identity graphs using data points collected across devices and channels, such as email addresses, device IDs, cookie data, social media, and online purchases
- Make connections between disparate identifiers to provide a 360-degree view of the customer






## G2 Grid® for Identity Resolution Software
![G2 Grid® for Identity Resolution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/identity-resolution/grids.png?focus%5B%5D=1173013&focus%5B%5D=54136&focus%5B%5D=39376&focus%5B%5D=1415362&focus%5B%5D=131375&focus%5B%5D=107318&focus%5B%5D=6236&focus%5B%5D=124196)
Highlighted products: Salesforce Data 360 (formerly Data Cloud), Tealium, Wunderkind, Tie, Senzing, Meiro, Treasure Data Customer Data Platform, and Informatica Master Data Management - Identity Resolution.
Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-resolution/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=wunderkind&focus%5B%5D=tie&focus%5B%5D=senzing&focus%5B%5D=meiro&focus%5B%5D=treasure-data-customer-data-platform&focus%5B%5D=informatica-master-data-management-identity-resolution)


## How Many Identity Resolution Software Products Does G2 Track?
**Total Products under this Category:** 70

### Category Stats (Jul 2026)
- **Average Rating**: 4.37/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings

*Last updated: July 17, 2026*


## How Does G2 Rank Identity Resolution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,800+ Authentic Reviews
- 70+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Identity Resolution Software Is Best for Your Use Case?

- **Leader:** [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
- **Highest Performer:** [Tie](https://www.g2.com/products/tie/reviews)
- **Easiest to Use:** [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
- **Top Trending:** [Hightouch](https://www.g2.com/products/hightouch/reviews)
- **Best Free Software:** [FullContact](https://www.g2.com/products/fullcontact/reviews)


---

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---

## What Are the Top-Rated Identity Resolution Software Products in 2026?
### 1. [Acxiom Real ID™](https://www.g2.com/products/acxiom-real-id/reviews)
Acxiom Real ID™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences.



**Who Is the Company Behind Acxiom Real ID™?**

- **Seller:** [Acxiom](https://www.g2.com/sellers/acxiom)
- **Year Founded:** 1969
- **HQ Location:** Conway, Arkansas, United States
- **Twitter:** @Acxiom (18,095 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acxiom (3,871 employees on LinkedIn®)
- **Ownership:** NASDAQ: ACXM






### 2. [Black Crow AI](https://www.g2.com/products/black-crow-ai/reviews)
Black Crow AI is a Shopify app that predicts shopping behavior patterns to efficiently acquire and reach more customers across digital marketing channels. We empower e-commerce brand growth by unlocking the hidden value in the customer data you already own.


**Average Rating:** 4.8/5.0
**Total Reviews:** 12
**How Do G2 Users Rate Black Crow AI?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind Black Crow AI?**

- **Seller:** [Black Crow AI](https://www.g2.com/sellers/black-crow-ai)
- **HQ Location:** New York, NY
- **Twitter:** @BlackCrowAI (288 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/blackcrowai/ (81 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 58% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of Black Crow AI?

**"[Great Intelligence and Great Team to Work With](https://www.g2.com/survey_responses/black-crow-ai-review-7939305)"**

**Rating:** 5.0/5.0 stars
*— AC C.*

[Read full review](https://www.g2.com/survey_responses/black-crow-ai-review-7939305)

---

**"[Wonderful Thought Partners](https://www.g2.com/survey_responses/black-crow-ai-review-8297394)"**

**Rating:** 4.5/5.0 stars
*— Rose H.*

[Read full review](https://www.g2.com/survey_responses/black-crow-ai-review-8297394)

---



### 3. [Celebrus](https://www.g2.com/products/celebrus/reviews)
Celebrus – Real-Time Digital Identity & Data Platform Celebrus empowers enterprises to unlock the full value of their customer data by delivering real-time, first-party identity and behavioral insights across marketing, fraud prevention, and analytics. Unlike legacy CDPs, fraud tools, or analytics platforms, Celebrus captures and connects every customer interaction — across channels, devices, and sessions — in milliseconds. The result is a persistent digital identity and a single, trusted source of truth for every team. With Celebrus AI-Ready solutions you get what most CDPs cannot deliver: Full-Journey Data Capture: Real-time, tag-free, first-party data collection across every digital touchpoint. Persistent Digital Identity Resolution: Resolve identity seamlessly across channels, sessions, and devices for a single customer view. Fraud Prevention Beyond Login: Stop fraud before authentication and across the entire journey with contextual, behavioral, and biometric evidence. Marketing Personalization in Real Time: Deliver individualized, consented customer experiences the instant they happen. Analytics Without Limits: Enable faster, deeper insights with clean, connected, and transparent customer data — always within your four walls. Privacy & Compliance by Design: Data never leaves your environment (VPC-ready) with a fully transparent audit trail. • Marketing Teams use Celebrus to power personalization, boost engagement, and maximize ROI with real-time activation. • Fraud & Risk Teams use Celebrus to stop fraud earlier, improve identity verification, and protect revenue with adaptive, evidence-based defense. • Data & Analytics Teams use Celebrus to unify siloed data, accelerate time to insight, and trust the accuracy of every decision. Celebrus is the missing layer in today’s martech, fraud, and analytics stacks: a real-time data foundation that delivers measurable business outcomes.



**Who Is the Company Behind Celebrus?**

- **Seller:** [Celebrus](https://www.g2.com/sellers/celebrus)
- **Year Founded:** 1985
- **HQ Location:** Sunbury-on-Thames, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/celebrus-technologies (156 employees on LinkedIn®)






### 4. [Chuck](https://www.g2.com/products/chuck/reviews)
Meet Chuck, your customer data’s new best friend. Chuck embeds Amperity's customer data expertise into command-line AI that works natively in Databricks.



**Who Is the Company Behind Chuck?**

- **Seller:** [Amperity](https://www.g2.com/sellers/amperity)
- **Year Founded:** 2016
- **HQ Location:** Seattle, Washington
- **Twitter:** @amperity (1,308 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/amperity/ (295 employees on LinkedIn®)






### 5. [Criteo Commerce Max (Retail Media)](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews)
Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions.


**Average Rating:** 4.0/5.0
**Total Reviews:** 18
**How Do G2 Users Rate Criteo Commerce Max (Retail Media)?**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Criteo Commerce Max (Retail Media)?**

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo (18,673 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®)
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 39% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of Criteo Commerce Max (Retail Media)?

**"[One Of The Best Open Internet Platform For E commerce Business](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)"**

**Rating:** 4.5/5.0 stars
*— Prakash T.*

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)

---

**"[Criteo is very effective platform for us especially for retargeting campaigns](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)"**

**Rating:** 5.0/5.0 stars
*— Büşra A.*

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)

---


#### What Are G2 Users Discussing About Criteo Commerce Max (Retail Media)?

- [What is Retail Media by Criteo used for?](https://www.g2.com/discussions/what-is-retail-media-by-criteo-used-for)

### 6. [Criteo Commerce Yield](https://www.g2.com/products/criteo-commerce-yield/reviews)
Commerce Yield is the monetization platform built for retailers and marketplaces to unlock new revenue streams from their digital properties and first-party data. With modular solutions (ranging from a white-label self-service platform to flexible APIs), Commerce Yield powers direct demand while also unlocking incremental growth through brand, agency, and partner integrations. Commerce Yield’s AI-driven retail media technology ensures ad relevancy, optimizes campaign performance, and delivers closed-loop measurement so brands can directly connect investment to outcomes. Retailers maintain full control over their inventory, UX, data, pricing, and media offerings while protecting and enhancing the shopper experience.



**Who Is the Company Behind Criteo Commerce Yield?**

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo (18,673 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®)
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072






### 7. [Data Ladder Entity Resolution Software](https://www.g2.com/products/data-ladder-entity-resolution-software/reviews)
Build a 360-degree entity view using real-time, plug and play entity resolution software to help you decrease reputational, financial, corporate integrity, and compliance risks with advanced fuzzy matching algorithms.



**Who Is the Company Behind Data Ladder Entity Resolution Software?**

- **Seller:** [Data Ladder](https://www.g2.com/sellers/data-ladder-10f55001-d8a6-46ec-85ba-8ba34829b252)
- **Year Founded:** 2006
- **HQ Location:** Cambridge, MA
- **Twitter:** @DataLadder (1,863 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2227450/ (24 employees on LinkedIn®)






### 8. [Experian ChannelView (UK)](https://www.g2.com/products/experian-channelview-uk/reviews)
Experian's ChannelView is a comprehensive solution designed to help organizations effectively target and engage relevant audiences across various online and digital marketing channels. By integrating permissioned data from trusted partners, ChannelView constructs a unified database of linkage identifiers, such as email and mobile records, connected to verified names and addresses. This integration, combined with Experian’s ConsumerView insights and segmentation solutions, provides a deeper understanding of target audiences, enabling consistent communication across multiple platforms, including social media, display advertising, and addressable TV. Key Features and Functionality: - Offline to Online Connectivity: Bridges the gap between offline marketing audiences and online digital channels, ensuring cohesive and targeted outreach. - Digital Data Enrichment: Enhances digital CRM systems by linking them with Experian’s core modeled attributes, propensities, and segmentations, enriching customer profiles. - Simple Integration: Offers access via API for data enrichment and through Experian's Bureau Delivery team for online audience activation, facilitating seamless integration into existing systems. - Continuous Data Enhancement: Rebuilt monthly to maintain high data quality and adhere to data subject preferences, ensuring up-to-date and compliant information. - Utilization of Experian Insights: Connects digital identifiers to Experian’s consumer behavioral insights, enabling informed decisions about digital marketing strategies. Primary Value and User Solutions: ChannelView addresses the challenge of reaching the right consumers by providing a consistent and comprehensive view of target audiences across both offline and online channels. By leveraging enriched data and insights, organizations can enhance their marketing strategies, improve customer engagement, and drive growth through more effective and personalized communication.



**Who Is the Company Behind Experian ChannelView (UK)?**

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian_US (38,771 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/experian (26,191 employees on LinkedIn®)
- **Ownership:** LSE: EXPNL






### 9. [Experian Consumer Sync (UK)](https://www.g2.com/products/experian-consumer-sync-uk/reviews)
Experian's Consumer Sync is an advanced, cookieless linkage solution designed to help brands and publishers effectively connect and resolve a wide array of offline and online identifiers within a single household. As the digital landscape evolves and third-party cookies are phased out, Consumer Sync offers a privacy-focused approach to maintain addressability and enhance data-driven marketing efforts. Key Features and Functionality: - Diverse Identifier Resolution: Consumer Sync seamlessly resolves various identifiers, including Universal IDs (UIDs), IP addresses, and Hashed Email Addresses (HEMs), enabling comprehensive cross-channel connectivity. - Extensive Coverage: With reach across 82% of UK households and over 500 million digital identifiers, Consumer Sync provides the scale necessary for brands and publishers to engage with a broad audience. - Rich Demographic Insights: By integrating with Experian's ConsumerView, which encompasses data on over 95% of the UK population, Consumer Sync enriches customer profiles with detailed demographic information, facilitating personalized marketing strategies. - Effective Digital Onboarding: Organizations can translate offline data into the digital realm, allowing for the activation of first-party data online and the ability to personalize messaging based on customer segments. - Audience Extension: The solution enables the expansion of audience reach by connecting offline and online identifiers, allowing for effective retargeting and the creation of look-alike models to scale audiences across various devices and channels. Primary Value and User Solutions: Consumer Sync addresses the challenges posed by the decline of third-party cookies by providing a robust, privacy-centric method for identity resolution. It empowers marketers to deliver consistent, scalable omnichannel experiences that are both impactful and measurable. By resolving identities across multiple touchpoints, Consumer Sync enhances personalization, improves campaign effectiveness, and ensures accurate attribution of marketing activities. This solution is particularly valuable for brands and publishers seeking to maintain and expand their audience engagement in a cookieless digital environment.



**Who Is the Company Behind Experian Consumer Sync (UK)?**

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian_US (38,771 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/experian (26,191 employees on LinkedIn®)
- **Ownership:** LSE: EXPNL






### 10. [Experian ExPin (UK)](https://www.g2.com/products/experian-expin-uk/reviews)
Experian's ExPin is a unique personal identification number (PIN) assigned to every individual in the UK, designed to unify and streamline customer data across multiple financial records. By accurately matching and linking these records, ExPin enables businesses to confidently identify and consolidate information pertaining to the same person, facilitating a comprehensive single customer view. Key Features and Functionality: - Internal Integration: Detects overlaps between previously unconnected internal systems, ensuring cohesive data management. - Relationship Insight: Identifies new applicants who already have existing products with the business, recognizing returning customers effectively. - Holistic Management: Provides a complete overview of customer activity and total value, allowing for tailored communication and management strategies. - Duplicate Identification: Recognizes and eliminates duplicate customer records, enhancing data accuracy. - Tailored Offering: Enables the provision of the most appropriate products and services based on comprehensive customer profiles. - Targeted Upselling: Facilitates upselling and cross-selling of suitable products by understanding customer needs and histories. - Unified Data: Links all customer information together, creating a cohesive and accessible data repository. - Fraud Detection: Identifies records that do not belong to genuine customers, aiding in fraud prevention efforts. Primary Value and User Solutions: ExPin addresses the challenges businesses face with inconsistent customer records, which can hinder the ability to link records and view all customer activities in one place. Without this comprehensive overview, companies risk non-compliance, customer dissatisfaction due to duplicate or irrelevant communications, and missed sales opportunities. By enabling the identification of existing customers and providing a complete view of each individual, ExPin empowers businesses to make informed decisions and enhance the overall customer experience.



**Who Is the Company Behind Experian ExPin (UK)?**

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian_US (38,771 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/experian (26,191 employees on LinkedIn®)
- **Ownership:** LSE: EXPNL






### 11. [Experian Identity Resolution (UK)](https://www.g2.com/products/experian-identity-resolution-uk/reviews)
Experian's Identity Resolution is a comprehensive data management solution designed to create a unified, accurate profile of individuals or businesses by consolidating information from various devices and digital footprints. This process involves checking, validating, and appending data using a unique matching methodology, effectively resolving customer data duplications and inconsistencies. By integrating data management techniques with trusted reference data, Identity Resolution enables organizations to prepare, cleanse, merge, or migrate data efficiently. It also aids in identifying marketing targets, enhancing analytics, preventing fraud, and ensuring compliance with industry regulations. Key Features and Functionality: - Data Integration and Profiling: Combines and maps data from multiple sources into a common schema, ensuring consistency and accuracy. - Data Validation: Utilizes Experian's extensive reference data to validate and verify customer information, enhancing data reliability. - Duplicate Resolution: Employs advanced matching techniques to identify and resolve duplicate records, creating a single, comprehensive customer profile. - Fuzzy Matching: Applies rules-based fuzzy matching to handle complex data sets, improving the accuracy of identity resolution. - Workflow Automation: Automates data management processes, increasing operational efficiency and reducing manual intervention. Primary Value and Solutions Provided: Identity Resolution empowers businesses to gain a holistic and accurate view of their customers, leading to improved decision-making and operational efficiency. By resolving data inconsistencies and duplicates, organizations can enhance their marketing strategies, improve customer engagement, and reduce the risk of fraud. Additionally, the solution supports compliance with data regulations, ensuring that businesses operate responsibly and maintain customer trust. Ultimately, Identity Resolution enables organizations to leverage their data assets more effectively, driving growth and success in a data-driven world.



**Who Is the Company Behind Experian Identity Resolution (UK)?**

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian_US (38,771 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/experian (26,191 employees on LinkedIn®)
- **Ownership:** LSE: EXPNL






### 12. [Experian Link (Experian Link) (UK)](https://www.g2.com/products/experian-link-experian-link-uk/reviews)
Experian Link is a comprehensive data management solution designed to help organizations achieve a unified and accurate view of their customers. By integrating and resolving disparate customer data, Experian Link enables businesses to enhance data integrity, streamline operations, and drive informed decision-making. This solution is available as both an on-premise installation and a hosted service, providing flexibility to meet diverse organizational needs. Key Features and Functionality: - Connected Customer Identities: Experian Link facilitates the consolidation of fragmented customer records, allowing businesses to establish a single, cohesive customer profile. - Flexible Deployment Options: Organizations can choose between on-premise deployment or an Experian-hosted service, depending on their infrastructure and preferences. - High-Performance Data Processing: The solution is capable of processing millions of records per hour, ensuring timely and efficient data management. - Enhanced Identity Resolution: Utilizing advanced name and address matching techniques, Experian Link improves the accuracy of customer identity resolution. - Customizable Processes: The solution offers both off-the-shelf configurations and highly customized processes to cater to specific business requirements. Primary Value and Problem Solved: Experian Link addresses the challenge of managing and integrating disparate customer data across various systems and platforms. By providing a unified view of customer information, it enables businesses to: - Improve Data Integrity: Ensure that customer records are accurate, complete, and up-to-date, which is essential for effective customer relationship management. - Enhance Customer Engagement: With a comprehensive understanding of each customer, businesses can deliver personalized experiences and communications, leading to increased customer satisfaction and loyalty. - Drive Business Growth: Accurate and unified customer data supports better decision-making, more effective marketing strategies, and improved operational efficiency, all of which contribute to business growth. In summary, Experian Link empowers organizations to make sense of disparate customer data, unlocking the true view of their customers and enabling strategies for sustained business growth.



**Who Is the Company Behind Experian Link (Experian Link) (UK)?**

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian_US (38,771 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/experian (26,191 employees on LinkedIn®)
- **Ownership:** LSE: EXPNL






### 13. [Experian Single Customer View (UK)](https://www.g2.com/products/experian-single-customer-view-uk/reviews)
Experian's Single Customer View (SCV) is a comprehensive solution designed to consolidate and integrate all customer data into a unified, accurate profile. By merging information from various sources, SCV provides businesses with a holistic understanding of each customer, encompassing their identities, profiles, and interactions. This consolidated view enables organizations to make informed decisions, enhance customer engagement, and drive business growth. Key Features and Functionality: - Data Integration: Combines data from multiple channels and touchpoints to create a single, cohesive customer profile. - Data Cleansing and Standardization: Ensures accuracy by cleansing and standardizing customer information, reducing errors and inconsistencies. - Unique Customer Identifier: Assigns a unique identifier to each customer, facilitating easy tracking and management across systems. - Enhanced Customer Insights: Provides deep insights into customer behaviors, preferences, and needs by analyzing consolidated data. - Improved Marketing Strategies: Enables targeted marketing campaigns by understanding customer demographics and behaviors. - Operational Efficiency: Streamlines operations by reducing data duplication and ensuring consistent information across departments. Primary Value and Solutions Provided: Experian's SCV addresses the challenge of fragmented customer data by offering a unified view, which is pivotal for: - Enhanced Customer Engagement: By understanding the complete customer journey, businesses can tailor interactions, leading to improved satisfaction and loyalty. - Informed Decision-Making: Access to accurate and comprehensive customer data allows for better strategic decisions in marketing, sales, and service. - Risk Management: Identifying and understanding customer relationships and behaviors helps in assessing and mitigating potential risks. - Regulatory Compliance: Maintains consistent and accurate customer records, aiding in compliance with data protection and privacy regulations. In summary, Experian's Single Customer View empowers businesses to transform complex and disparate customer data into actionable insights, fostering stronger customer relationships and driving operational excellence.



**Who Is the Company Behind Experian Single Customer View (UK)?**

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian_US (38,771 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/experian (26,191 employees on LinkedIn®)
- **Ownership:** LSE: EXPNL






### 14. [Instant](https://www.g2.com/products/instant-2025-05-20/reviews)
Instant is a powerful retention marketing and identity resolution platform built specifically for eCommerce brands looking to convert more site visitors and boost revenue. Traditional cookie tracking leaves massive gaps in the customer journey. Instant fills those gaps by helping merchants identify who’s visiting their site even if they haven’t logged in, opted in, or made a purchase. With Instant’s server-side tracking and first-party data capture, you can resolve anonymous traffic into real, high-intent profiles and turn them into revenue-driving touchpoints. Instant integrates directly with platforms like Shopify and Klaviyo making it easy to activate your data across all major channels. Trusted by over 500 top eCommerce brands, including ThirdLove, TRX, and Parisa Wang, Instant empowers teams to: Identify opted-in visitors in real time Trigger more personalized abandonment and re-engagement flows in Klaviyo Retarget high-intent shoppers across Meta and Google with precision Increase retention and customer lifetime value (LTV) with smarter flows Setup takes less than 15 minutes, and results are typically seen within days—not weeks. Whether you’re trying to fix abandoned cart recovery, improve email and SMS performance, or increase the ROI of your paid campaigns, Instant helps you make the most of your traffic. If you’re serious about retention, customer identity resolution, and scaling profitably without relying on third-party cookies, Instant is the solution built for you.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1

**Who Is the Company Behind Instant?**

- **Seller:** [Instant](https://www.g2.com/sellers/instant-8942794b-47fa-4d95-bedc-16782d579031)
- **Year Founded:** 2021
- **HQ Location:** Sydney, Australia, AU
- **LinkedIn® Page:** https://www.linkedin.com/company/tryinstant/ (94 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business


#### What Are Instant's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- CRM Integration (1 reviews)
- Easy Integration (1 reviews)
- Easy Integrations (1 reviews)
- Efficiency (1 reviews)

**Cons:**

- Expensive (1 reviews)


### What Do G2 Reviewers Say About Instant?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Instant, notably its quick lead sourcing and integration capabilities.
- Users value the **quick CRM integration** , enhancing lead sourcing and streamlining data management effortlessly.
- Users value the **easy integration** with CRMs and Google Sheets for fast lead sourcing.
- Users value the **easy integrations** of Instant, particularly for seamless CRM and Google Sheets connectivity.
- Users highlight **Instant's efficiency** , praising its reliability and impressive speed in delivering promised services.

**Cons:**

- Users find the **pricing jumps quickly** , making Instant less suitable for personal Gmail accounts.

#### What Are Recent G2 Reviews of Instant?

**"[Lightning-Fast Lead Sourcing Boosts Productivity](https://www.g2.com/survey_responses/instant-review-12076187)"**

**Rating:** 4.5/5.0 stars
*— Marwan E.*

[Read full review](https://www.g2.com/survey_responses/instant-review-12076187)

---



### 15. [Kanoniv](https://www.g2.com/products/kanoniv/reviews)
Kanoniv is a declarative identity resolution platform built for modern data engineering teams. Define matching rules in YAML, validate them locally with the Python SDK, and reconcile millions of customer records across CRM, billing, and support systems. Kanoniv supports both deterministic and probabilistic matching, including fuzzy comparison methods such as Jaro-Winkler, Levenshtein, and Soundex. It includes golden record survivorship logic and a real-time resolution API. You can use Kanoniv locally for free. Kanoniv Cloud provides production-scale deployment. Built in Rust for performance, Kanoniv offers native Python bindings via PyO3. Enterprise features include SSO and SCIM support, HIPAA-compliant audit logs, PII masking, BYOK encryption, and multi-tenant isolation.



**Who Is the Company Behind Kanoniv?**

- **Seller:** [Kanoniv](https://www.g2.com/sellers/kanoniv)
- **Year Founded:** 2025
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/kanoniv/ (1 employees on LinkedIn®)






### 16. [TraceVeil](https://www.g2.com/products/traceveil/reviews)
TraceVeil is an evidence-driven entity resolution and identity intelligence engine. Uncover operational links between companies, properties, and people for asset discovery, fraud investigations, and skip tracing. TraceVeil provides instant, comprehensive access to authoritatively sourced corporate and public records to eliminate information gaps. TraceVeil's Identity Intelligence engine performs deep-web enrichment to uncover contact signals, location history, and associated digital footprints.



**Who Is the Company Behind TraceVeil?**

- **Seller:** [TraceVeil](https://www.g2.com/sellers/traceveil)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 17. [TRUELTY - Customer Intelligence & Insight Operating System](https://www.g2.com/products/truelty-customer-intelligence-insight-operating-system/reviews)
Truelty is an Insight Operating System designed to help organizations understand who their customers are, what they are worth, and which investments drive incremental growth. It connects fragmented customer, transaction, and marketing data into a unified intelligence layer and delivers decision-ready insights through executive-friendly dashboards and briefing books. Unlike traditional analytics tools that focus on isolated metrics or dashboards, Truelty integrates identity resolution, customer lifetime value (CLV), and marketing mix modeling (MMM) into one platform — enabling teams to move from raw data to confident, explainable decisions. Core Capabilities Identity Resolution Truelty unifies customer identities across devices, channels, and systems using deterministic and probabilistic matching. This eliminates duplicate records, improves attribution accuracy, and provides a trusted foundation for customer analytics and personalization. Customer Lifetime Value (CLV) Intelligence Truelty models and forecasts customer lifetime value by cohort and segment, helping teams identify high-value customers, predict churn, and optimize acquisition, retention, and loyalty strategies based on long-term impact rather than short-term conversions. Marketing Mix Modeling (MMM) & ROI Measurement Truelty quantifies incremental marketing performance across channels using MMM and elasticity modeling. Teams can understand what is truly driving growth, evaluate diminishing returns, and run scenario planning to optimize budget allocation with confidence. Briefing Book & Narrative Insights Truelty transforms analytics into executive-ready stories. AI-generated briefing books, KPI narratives, and recommendations help align stakeholders, explain performance changes, and turn insights into clear next actions — without requiring deep analytics expertise.



**Who Is the Company Behind TRUELTY - Customer Intelligence & Insight Operating System?**

- **Seller:** [Truelty](https://www.g2.com/sellers/truelty)
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/truelty/ (1 employees on LinkedIn®)






### 18. [Upstack Data](https://www.g2.com/products/upstack-data/reviews)
Upstack Data is a server-side tracking and identity resolution platform for Shopify stores. It captures visitor and conversion events on the server rather than in the browser, reducing data loss caused by ad blockers, iOS privacy restrictions, and cookie expiration.



**Who Is the Company Behind Upstack Data?**

- **Seller:** [Upstack Data](https://www.g2.com/sellers/upstack-data)
- **HQ Location:** Miami, US
- **LinkedIn® Page:** https://www.linkedin.com/company/upstackdata (4 employees on LinkedIn®)






### 19. [wehave](https://www.g2.com/products/wehave/reviews)
Wehave is a privacy-safe \*\*data clean room\*\* that makes sponsorships measurable. We focus on: ✔ Conversions ✔ Revenue ✔ Loyalty A way to see how many fans from a sponsorship actually become customers and what they spend-without either side sharing raw data. Think of it like a locked-room calculator: both lists stay private; you get overlap, conversions, and revenue.



**Who Is the Company Behind wehave?**

- **Seller:** [wehave](https://www.g2.com/sellers/wehave)
- **Year Founded:** 2023
- **HQ Location:** antwerpen, BE
- **LinkedIn® Page:** https://www.linkedin.com/company/wehave/ (8 employees on LinkedIn®)






### 20. [Wunderkind](https://www.g2.com/products/wunderkind-2026-05-19/reviews)

**Who Is the Company Behind Wunderkind?**

- **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind)
- **HQ Location:** New York, NY
- **Twitter:** @Wunderkind (2,200 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/65582532/ (458 employees on LinkedIn®)







## What Is Identity Resolution Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Identity Resolution Software?

- [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)
- [Personalization Software](https://www.g2.com/categories/personalization)