---
title: Retention.com Reviews
meta_title: 'Retention.com Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 123 reviews by the users' company size, role or industry
  to find out how Retention.com works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 123
  scale: '5'
date_modified: '2026-08-10'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Retention.com Reviews
**Vendor:** Retention.com  
**Category:** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 123
## About Retention.com
10x Your Email List with Retention.com 95% of visitors leave your website without ever filling out a form.That&#39;s not just lost traffic, it&#39;s lost revenue sitting that you wouldn&#39;t be able to reach. Until now. Retention.com identifies up to 40% of your anonymous website visitors and delivers verified, deliverable email addresses straight to your email provider, even if the contact never fills out a form, subscribes to a pop-up, or creates an account. That means the shoppers who browsed your best sellers, added items to their cart, or spent time on your landing pages can now enter your email flows automatically. No more relying solely on opt-in forms and discount pop-ups to grow your list. Retention.com works alongside your existing acquisition strategy to unlock a massive pool of contacts you were previously invisible to. The result is faster list growth, higher-intent audiences, and more revenue per send. Getting started is simple. Retention.com integrates directly with your existing email platform, so new contacts flow into your welcome series, abandonment sequences, and promotional campaigns from day one. There&#39;s no complex setup, no engineering resources required, and no disruption to your current workflows. Trusted by 1,500+ brands including Manscaped, Living Spaces, Spanx, and Mejuri, Retention.com is the fastest way to scale your email list with real, marketable contacts. If you&#39;re serious about email list growth, stop leaving subscribers on the table and start turning your anonymous traffic into your most profitable channel.



## Retention.com Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Retention.com, highlighting smooth integration and straightforward setup for seamless operation. (8 reviews)
- Users find the **easy setup** of Retention.com convenient, enabling quick integration with minimal ongoing effort. (8 reviews)
- Users commend the **easy implementation** of Retention.com, facilitating quick setup and immediate revenue-driving capabilities. (5 reviews)
- Users value the **easy setup and integration** of Retention.com, enhancing marketing workflows and audience engagement effortlessly. (5 reviews)
- Users highlight the **significant revenue growth** achieved with Retention.com, benefiting from its effective reclaim campaigns and strategies. (5 reviews)
- Users appreciate the **easy integrations** with Klaviyo, enhancing their email marketing efforts with minimal ongoing adjustments. (3 reviews)
- Users highlight the **efficiency of email capture** from anonymous visitors, significantly boosting engagement and revenue. (3 reviews)
- Helpful (3 reviews)
- Integrations (3 reviews)
- Platform Integration (3 reviews)

**What users dislike:**

- Users report that **lead quality can be inconsistent** , often requiring extra filtering for relevance and usefulness. (4 reviews)
- Users report **email quality issues** with contacts from Retention.com, affecting engagement and revenue potential. (2 reviews)
- Users struggle with **poor customer support** , making it difficult to resolve issues and optimize their experience. (2 reviews)
- Users often find that the **contact quality is inconsistent** , impacting their overall experience with Retention.com. (1 reviews)
- Users find that the **data limitations** of Retention.com result in less qualified contacts, impacting email engagement and revenue. (1 reviews)
- Data Management (1 reviews)
- Email Spamming (1 reviews)
- Expensive (1 reviews)
- Filtering Issues (1 reviews)
- Implementation Delays (1 reviews)

## Retention.com Reviews
  ### 1. Empowers Outreach with Data-Driven Signals

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jack D. | Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2026

**What do you like best about Retention.com?**

I find Retention.com's data aspect really valuable. We don't send through Retention.com but receive data from it, which majorly helps with our outreach. Getting a good return on investment is evident, with a clear difference in results when using Retention.com versus not using it. This is mainly due to having access to signals and data on the people we're prospecting. I know many who use Shopify and ecom platforms find it extremely useful, even though we don't use those, we still benefit a lot. The setup was really easy—just making an account and either using short codes or possibly a plugin—and once activated, it started collecting data right away without any disconnections.

**What do you dislike about Retention.com?**

I don't have an e-commerce platform or use Shopify, so there are features in Retention.com that are geared towards those types of businesses. It's not that they don't work well for us, it's just that we're not fully using all the features that others might.

**What problems is Retention.com solving and how is that benefiting you?**

Retention.com helps us identify anonymous site visitors and improve outreach accuracy, turning cold prospects into warm leads. It provides signals on company activities, allowing for more personalized and effective outreach.

  ### 2. Contact Quality Varies, and Pricing Feels High Without Consistent Results

**Rating:** 2.5/5.0 stars

**Reviewed by:** Tom H. | Internet Marketing Assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2026

**What do you like best about Retention.com?**

Retention.com makes it easier to identify some anonymous website visitors without relying entirely on form fills. Setup is relatively straightforward, and once it’s running, contacts begin appearing with minimal ongoing effort. It integrates well with existing email and CRM tools, which makes it easier to test within an existing marketing workflow.

**What do you dislike about Retention.com?**

The quality and usefulness of the contacts can vary depending on traffic source and industry. Not every identified contact is relevant or usable, so additional filtering is often required. Pricing may also feel high for smaller teams or those with lower traffic volumes, making it harder to justify without consistent results.

**What problems is Retention.com solving and how is that benefiting you?**

It helps provide additional visibility into website traffic that would otherwise remain anonymous. This can support outbound and email marketing efforts by adding more contacts into the funnel, particularly for B2B use cases. While it doesn’t replace traditional lead capture, it can complement existing strategies when used alongside other tools.

  ### 3. Turns Anonymous Traffic into Real Opportunities

**Rating:** 4.0/5.0 stars

**Reviewed by:** Joana V.

**Reviewed Date:** January 20, 2026

**What do you like best about Retention.com?**

I appreciate Retention.com for its ability to turn anonymous contacts into good users. It helps us transform traffic that we would normally lose into real opportunities, allowing us to follow people who are actually interested. The initial setup was very easy.

**What do you dislike about Retention.com?**

I would like clearer insights on which users are most likely to convert. Clearer dashboards that highlight which visitors are more likely to convert and are the most valuable.

**What problems is Retention.com solving and how is that benefiting you?**

I use Retention.com to make better use of the traffic we have by reducing the amount of valuable traffic leaving the website without buying, and it turns anonymous contacts into good users.

  ### 4. Smooth Integration, Boosts E-commerce Revenue

**Rating:** 4.5/5.0 stars

**Reviewed by:** Adrianna N.

**Reviewed Date:** January 22, 2026

**What do you like best about Retention.com?**

I use Retention.com mostly for e-commerce and keeping track of visitors. With it, I don't miss out on more revenue from people who almost buy. I like the smooth integration, and when we tried it first, we loved it. The initial setup was super easy.

**What do you dislike about Retention.com?**

Sometimes contact quality is inconsistent.

**What problems is Retention.com solving and how is that benefiting you?**

I use Retention.com for e-commerce, keeping track of visitors, and it helps me not miss out on more revenue from people who almost buy.

  ### 5. Expands Audience Without Extra Spend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Toby B.

**Reviewed Date:** January 16, 2026

**What do you like best about Retention.com?**

I like that Retention.com expands our addressable audience without extra traffic spend and solves the problem of us paying for traffic that leaves without identifying itself, so we can market to it again. Plus, the initial setup was easy for our team.

**What do you dislike about Retention.com?**

Nothing.

**What problems is Retention.com solving and how is that benefiting you?**

Retention.com grows our first-party audience by identifying visitors who didn't sign up, solving the issue of paying for lost traffic. It expands our addressable audience without extra traffic spend.

  ### 6. Effortless Lead Generation with Speed

**Rating:** 5.0/5.0 stars

**Reviewed by:** Weronika N. | Freelance Marketing and Sales, Consulting, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2026

**What do you like best about Retention.com?**

I like the speed at which I can turn website traffic into usable data and drive revenue. Setting up Retention.com was super easy, and it offers a more effective solution for on-site data, which is why we switched to it.

**What do you dislike about Retention.com?**

Reporting on downstream engagement would be nice.

**What problems is Retention.com solving and how is that benefiting you?**

I use Retention.com to grow email lists by identifying anonymous website visitors, quickly converting traffic into usable data and driving revenue.

  ### 7. Effortless User Experience with Handy Integrations

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kai S. | Digital Marketing Freelancer

**Reviewed Date:** January 24, 2026

**What do you like best about Retention.com?**

I find Retention.com easy to use, which I really appreciate. I like the LinkedIn integration because it makes finding people a lot easier for me. The initial setup was pretty straightforward, and I primarily use it with LinkedIn and HubSpot.

**What do you dislike about Retention.com?**

Nothing to add

**What problems is Retention.com solving and how is that benefiting you?**

Retention.com makes customer retention easier and has helpful LinkedIn integration for finding people.

  ### 8. Solid lift in email revenue

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ryan S. | Chief Marketing Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 27, 2024

**What do you like best about Retention.com?**

Our ecommerce business has been using Retention.com for nearly 6 months. The setup/implementation was pretty seamless. We've been most impressed with the "reclaim" campaigns (ie. they duplicate our abandon cart, abandon checkout, browse abandonment flows in Klaviyo and send them to subscribers who may have been missed by our normal Klaviyo flows). Since getting everything setup, we've seen a 5.1x ROI, which we're very pleased with.

**What do you dislike about Retention.com?**

We use both the "reclaim" and "grow" tools through retention (reclaim helps us recover existing customers, grow helps capture new contacts and adds them to our email list). The "grow" tool has added approximately 20k new contacts to our email list since launching it 6 months ago. However, we have noticed that these grow contacts aren't as qualified/engaged as our normal subscribers. The addition of these new contacts hasn't had a noticeable impact on our email revenue. I'm sure with some more work on our end we can figure out how to improve that though.

**What problems is Retention.com solving and how is that benefiting you?**

We chose Retention.com for two reasons: 1) to reclaim existing email subscribers/customers and 2) to grow our email list. Retention's reclaim and growth tools have done their jobs in both instances. We've seen a solid lift in email revenue from existing email subscribers/customers via the reclaim flows. We've nearly doubled our list size with their "grow" tool.


## Retention.com Discussions
  - [What is GetEmails?](https://www.g2.com/discussions/what-is-getemails) - 1 comment

- [View Retention.com pricing details and edition comparison](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226046&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-14+15%3A58%3A10+-0500&secure%5Bsession_id%5D=a2211eb0-2335-43c6-8cda-7ce5dad52c07&secure%5Btoken%5D=008dea7c21515ded2a0f90a5774f8ac109199d27ec6ae7bb66460f1d77440c97&format=llm_user)

## Retention.com Features
**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Text Messaging**
- Bulk SMS
- Link Shortening
- SMS Messaging
- Scheduled Messaging
- Chat/Messaging
- 2-Way Messaging

**Agentic AI - Visitor Identification**
- Cross-system Integration
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Firewall Software**
- Autonomous Task Execution
- Adaptive Learning
- AI/Machine Learning

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Additional Functionality**
- Conversion Rate Optimization
- SEO Management
- Drag & Drop
- Visual Analytics
- API
- Surveys & Feedback
- Data Import/Export
- Reporting & Statistics
- Real-Time Reporting
- Customizable Templates
- Real-Time Data
- A/B Testing
- Screen Activity Recording
- Site Search Tracking
- Trend Analysis
- Visitor Tracking
- Customer Segmentation
- Engagement Tracking
- Activity Tracking
- Sales Trend Analysis
- Funnel Analysis
- Widgets
- Alerts/Escalation
- Real-Time Analytics
- Heatmaps
- Search/Filter
- Conversion Tracking
- Reporting/Analytics
- Referral Tracking
- Real-Time Monitoring
- Generative AI
- Data Visualization
- Behavior Tracking
- Keyword Tracking
- Pageview Tracking
- Customizable Reports
- Charting
- Visualization
- Activity Dashboard
- Real-Time Notifications
- Access Controls/Permissions
- Time on Site Tracking
- Web Traffic Reporting
- Monitoring
- Tagging
- Dashboard Creation
- Campaign Management
- Campaign Analytics
- Customizable Branding
- Alerts/Notifications
- User Interaction Tracking
- AI Copilot
- Customer Journey Mapping
- Goal Setting/Tracking
- Multiple Site Management
- Website Analytics

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Additional Functionality**
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

**SMS Platform**
- Reporting
- QR Codes

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning
- Multi-Language

**AI Automation - SMS Marketing**
- AI SMS

**AI Content Generation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Campaign Scheduling
- Reputation Management
- Polls/Voting
- Compliance Management
- Customer Segmentation
- Landing Pages/Web Forms
- AI Copilot
- API
- Text-to-Win
- Mobile Coupons
- Natural Language Processing
- Customizable Templates
- Drip Campaigns
- Contact Management
- Activity Tracking
- Communication Management
- Reporting/Analytics
- Keyword Tracking
- Multi-Campaign
- Mass Texting
- Interaction Tracking
- Alerts/Notifications
- Consent Management
- Engagement Tracking
- Open Rate Tracking
- Generative AI
- Automated Responses
- Reporting & Statistics
- Templates
- Survey Builder
- Contact Database
- Real-Time Notifications
- Customizable Fields
- Reminders
- Mobile Alerts
- Automated Scheduling
- Campaign Management
- MMS
- Event Triggered Actions
- Mobile Keywords
- Audience Targeting
- Activity Dashboard
- Template Management
- Autoresponders
- Survey/Poll Management

## Top Retention.com Alternatives
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews)
  - [Listrak](https://www.g2.com/products/listrak/reviews) - 4.5/5.0 (300 reviews)
  - [Customers.ai](https://www.g2.com/products/customers-ai/reviews) - 4.8/5.0 (417 reviews)

