SmartDX is a cookie-independent solution that facilitates contextual, attributable customer engagement. Centered around the Smart Duo technology, SmartDX helps marketers move beyond pixel tracking, deliver contextual interactions, understand mobile and web audience behavior, and achieve conversion attribution at scale. SmartDX requires minimal setup, which includes embedding Resulticks’ one-line SDK in the organization’s website and mobile app. The solution allows marketers to: • Identify unknown digital visitors • Understand online audience journeys • Trigger contextual web and mobile app interactions • Personalize landing pages and mobile app screens • Access detailed metrics on audiences, journeys, conversion, and more • Retarget precisely using social media data • Automate web form data capturing • Create push notifications using a drag-and-drop builder What is the Smart Duo? The Smart Duo is a proprietary technology enabler of Resulticks that comprises: • Smart Link: a deferred deep link that can be used across owned, earned, and paid media channels • One-line SDK: a proprietary short code that can be easily embedded in webpages, mobile apps, and chatbots The impact of SmartDX Don’t settle for URL shorteners SmartDX offers a more efficient alternative to URL shorteners and pixels, leaving less footprint and executing interactions with no maintenance needed. Identify and attribute—at the individual level Can you separate unknown from known visitors? Do you know each individual’s identity? What about their journey to conversion and ROI impact? Unlock it all with SmartDx. Tailor customer engagement at scale Personalize customer journeys across mobile app and webpages. Accelerate growth with precisely triggered offers and communications—always delivered at just the right time. Access real-time insights Explore detailed reporting on audiences, customer journeys, attribution, campaign performances, and much more. Create effective web and mobile app notifications SmartDX’s user-friendly drag-and-drop builder makes it easy for you to craft, import, and manage diverse notifications. Seamlessly retarget on social media By connecting social media pixels and the one-line SDK, you can trigger retargeting based on data from different social platforms. Streamline form-based data gathering Integrate the one-line SDK with your own brand forms to avoid manually collecting gathering valuable customer data. Supercharge performance with add-on features Meet more dynamic content creation needs for web and mobile app through additional capabilities such as the smart form generator and the all-in-one template editor.