They are responsive, creative and impressive. Review collected by and hosted on G2.com.

We don't have any downsides or problems working with Resonate. One of the reasons we enjoy working with them so much. Review collected by and hosted on G2.com.

I like the accompanying charts that visualize each audience analysis Review collected by and hosted on G2.com.

The hardest part is keeping track of all the new and great features! Review collected by and hosted on G2.com.

Resonate has been helpful in building out audiences and gathering audience data. The ability to push audiences through to TTD is extremely helpful and is very seamless. Review collected by and hosted on G2.com.

Don't have anything that I can call out that I currently dislike about the platform. Review collected by and hosted on G2.com.

The easy use of the intelligence platform. The way it is laid out makes it very user friendly. Review collected by and hosted on G2.com.

The site can be a little laggy but overall it's fine. Review collected by and hosted on G2.com.

Their ongoing commitment to survey data that provides relatively real-time insights into current events. Review collected by and hosted on G2.com.

Sometimes the taxonomy configuration for audiences can prove to be difficult/confusing. Review collected by and hosted on G2.com.

Resonate is AI driven and learns as you add more data to it unlike other traditional tools Review collected by and hosted on G2.com.

Need more documentation to help the user understand the usage of the tool Review collected by and hosted on G2.com.

Easy to use, navigation is so far the best in the application. Review collected by and hosted on G2.com.

Nothing as such, the search engine can be optimized a little. Review collected by and hosted on G2.com.

Resonate is unique in it's ability to get deeper information than simple demographics. Their information provides deep insights into the audience's values, behaviors, and psychological drivers. This gives us the ability to craft creative and messaging that really speaks to the heart of a consumer's buying decisions. We use the platform for multiple applications from initial audience research, through doing contextual studies and activating against a custom audience. Review collected by and hosted on G2.com.

There is limited insights for B2B related questions. But if you know your audience well enough it is still entirely possible to make behavioral and values-based inferences from what is available. This is a platform that doesn't spoon-feed you. You have to be able to think about behavior and make connections. Review collected by and hosted on G2.com.

The Resonate platform, though not entirely intuitive in its design, helps so much when wanting to do deep dives on specific audiences to understand consumer behaviors and habits such as media consumption like websites they visit, TV shows they watch, shopping habits. Things that go way beyond typical demographics with educational and career focused questions too.

I also love that it works fast and I can pull insights very quickly once I'm trained and know what I'm looking for. Review collected by and hosted on G2.com.

Besides setting up audiences and comparing, the indexing and user experience is lacking a little. Most of the time the audiences we're looking at are very nuanced and they don't necessary index in a clear manner with the base audiences we're comparing them to. The user experience can also be a little confusing without proper training on the platform.

I don't love how busy the homescreen is either. Design wise, the platform is a little scattered for me. Review collected by and hosted on G2.com.

Helps easily build custom audiences that are refined and targeted. Review collected by and hosted on G2.com.

Certain times lacks demographic info that would make audience building more precise. Review collected by and hosted on G2.com.