# Best Experience Management Software with Customer Experience Capabilities ## How Many Experience Management Software Products Does G2 Track? **Total Products under this Category:** 129 ### Category Stats (Aug 2026) - **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ReputationStacker (+0.67%) - Among all products in this category, ReputationStacker recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Experience Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 25,600+ Authentic Reviews - 129+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Experience Management Software ![G2 Grid® for Experience Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/experience-management/grids.png?focus%5B%5D=19432&focus%5B%5D=4177&focus%5B%5D=15217&focus%5B%5D=482&focus%5B%5D=62085&focus%5B%5D=421&focus%5B%5D=130477&focus%5B%5D=84697) Highlighted products: Birdeye, Reputation, QuestionPro, Qualtrics Market Research, Resonate CX, Medallia Customer Experience, Dynamics 365 Customer Voice, and Experience.com. Underlying data: [Grid® JSON](https://www.g2.com/categories/experience-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=reputation&focus%5B%5D=questionpro&focus%5B%5D=qualtrics-market-research&focus%5B%5D=resonate-cx&focus%5B%5D=medallia-customer-experience&focus%5B%5D=dynamics-365-customer-voice&focus%5B%5D=experience-com) **Sponsored** ### HeyMarvin HeyMarvin is the #1 AI-native customer insights platform. Teams use HeyMarvin to turn scattered customer knowledge into shared understanding the whole company can act on. Most companies are sitting on years of valuable user research, brand studies, market data, and customer feedback buried in folders, decks, and disconnected tools. HeyMarvin turns all of it into a searchable, intelligent knowledge repository that grows smarter over time. With 30+ native integrations continuously pulling in data, anyone across the organization can search, ask questions, and get cited answers instantly. Need to run research? HeyMarvin lets small teams deliver like a team 10 times their size. Run hundreds of AI-moderated interviews simultaneously, capture live conversations with automatic transcription, and analyze thousands of data points without losing the nuance that makes qualitative research worth doing. Every answer cites back to real customer data, and researchers stay in control of every interpretation. When insights are ready, they surface in the tools where teams already work: Slack, Figma, Salesforce, and more. Share video clips, highlight reels, and direct customer quotes so every decision is grounded in real customer voices. Research stops living in decks and starts building the kind of customer empathy that shapes better products, sharper messaging, and smarter strategy. Enterprise-ready from day one. HeyMarvin is SOC 2 Type II, HIPAA, GDPR, and ISO 27001 certified, with automatic PII redaction, face blur, and role-based access controls built for regulated industries. Trusted by teams at Microsoft, Included Health, Best Buy, and NRG Energy, and backed by leading AI investors including Sam Altman and Fuel Capital. Ready to put your customer knowledge to work? Learn more at HeyMarvin.com. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2378&secure%5Bchosen_at%5D=2026-08-02T15%3A15%3A04Z&secure%5Bdisplayable_resource_id%5D=1379&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1379&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1177329&secure%5Bresource_id%5D=2378&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fexperience-management%2Ff%2Fcustomer-experience%3Fopen_modal_url%3D%252Fproducts%252Fresonate-cx%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fexperience-management%25252Ff%25252Fcustomer-experience%2526source%253Dcategory&secure%5Btoken%5D=897bf1558db98576e9815ae843d52932a6ecc59b546d77dac708d34553548773&secure%5Burl%5D=https%3A%2F%2Fheymarvin.com%2Flp%2Fmarvin-brand%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dg2-clilcks&secure%5Burl_type%5D=book_demo) ### [Birdeye](https://www.g2.com/products/birdeye/reviews) Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 4,068 #### How Do G2 Users Rate Birdeye? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.7/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Birdeye? - **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye) - **Company Website:** www.birdeye.com - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @BirdEye\_ 5,232 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website) 1,442 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Hospital & Health Care, Real Estate - **Company Size:** 47% Small, 34% Medium #### What Do G2 Reviewers Say About Birdeye? _AI-generated summary from verified user reviews_ ##### Pros - Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews. - Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient. - Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly. - Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation. - Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication. ##### Cons - Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements. - Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience. - Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues. - Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology. - Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience. #### What Are Recent G2 Reviews of Birdeye? **["We Came Back to Birdeye for a Reason"](https://www.g2.com/survey_responses/birdeye-review-13192521)** **Rating:** 5.0/5.0 stars _— Terry Lind S._ [Read full review](https://www.g2.com/survey_responses/birdeye-review-13192521) **["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)** **Rating:** 5.0/5.0 stars _— Lisbeth M._ [Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451) #### What Are G2 Users Discussing About Birdeye? - [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment - [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment - [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments - [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment - [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment ### [Reputation](https://www.g2.com/products/reputation/reviews) Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,405 #### How Do G2 Users Rate Reputation? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Reputation? - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Company Website:** reputation.com - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation\_Com 10,930 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd8ab4194897457b9490b1a63309e03ed802416797d3e7a6e4765f7bf427840b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1579888%2F&secure%5Burl_type%5D=linkedin_company_website) 707 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Community Manager, Property Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 46% Medium, 29% Small #### What Do G2 Reviewers Say About Reputation? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Reputation, appreciating its simplicity and efficiency in managing customer feedback. - Users appreciate the **SMS review requests** feature of Reputation, which enhances customer engagement and feedback collection. - Users value the **user-friendly interface** of Reputation.com, which simplifies review management and enhances communication with stakeholders. - Users value the **centralized reviews** feature of Reputation.com for efficient monitoring and management across multiple platforms. - Users appreciate the **centralized management of reviews** , making it efficient to handle customer feedback seamlessly. ##### Cons - Users feel there's **improvement needed** in integration, implementation, and adapting to unique customer service aspects. - Users find the **survey email issues** frustrating, complicating the collection of essential feedback and insights. - Users express frustration with **survey email bounce issues** , making it difficult to capture essential feedback effectively. - Users find the **missing features** frustrating, including limited social publishing and absence of customizable templates. - Users find the **scoring issues** unclear and feel the grading scale could be improved for better accuracy. #### What Are Recent G2 Reviews of Reputation? **["Visually pleasing & streamlined process. No complaints"](https://www.g2.com/survey_responses/reputation-review-9899978)** **Rating:** 4.0/5.0 stars _— Danny M._ [Read full review](https://www.g2.com/survey_responses/reputation-review-9899978) **["Centralized Hub for Reputation with Room for Social Media Improvement"](https://www.g2.com/survey_responses/reputation-review-7128655)** **Rating:** 4.0/5.0 stars _— Giovanni A._ [Read full review](https://www.g2.com/survey_responses/reputation-review-7128655) #### What Are G2 Users Discussing About Reputation? - [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp) - [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment - [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment - [How does reputation com work?](https://www.g2.com/discussions/how-does-reputation-com-work) - 1 comment ### [Resonate CX](https://www.g2.com/products/resonate-cx/reviews) Your Vision + Our Platform = Brand Advocates All customers and employees want is to be heard. We bridge the gap between you and your customers to create brand advocates. Our platform uses award-winning AI tools and machine learning to analyse data across interactions, including facial and text analytics to provide valuable insight, amplify strengths, and establish your front line. With our vast experience spanning across markets and domains, we have pioneered feedback and experience management for diverse sectors including B2B, retail, education, finance, and even Local Government Authorities. This cross-domain expertise positions us uniquely, allowing us to offer comprehensive experience insights to our clients, empowering them to make a genuine impact. **Average Rating:** 4.6/5.0 **Total Reviews:** 492 #### How Do G2 Users Rate Resonate CX? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind Resonate CX? - **Seller:** [Resonate Solutions](https://www.g2.com/sellers/resonate-solutions) - **Company Website:** www.resonate.cx - **Year Founded:** 2001 - **HQ Location:** North Sydney, Australia - **Twitter:** @ResonateAU 214 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb84df1fa126d2b89f8cb934f5098c11934405b8e861db7e6a34508537469fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresonate-solutions%2F&secure%5Burl_type%5D=linkedin_company_website) 63 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Store Manager, Store manager - **Top Industries:** Retail, Education Management - **Company Size:** 35% Small, 35% Large #### What Do G2 Reviewers Say About Resonate CX? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Resonate CX, making customer insights and reporting seamless and efficient. - Users find Resonate CX to be an extremely **helpful tool** for managing business and supporting team training. - Users value the **ease of use and insightful feedback management** of Resonate CX for enhancing customer experience. - Users appreciate the **user-friendly platform** of Resonate CX, enabling effective customer feedback analysis and trend identification. - Users value the **insights generated** by Resonate CX, enhancing understanding and identifying areas for practice improvement. ##### Cons - Users report **scoring system issues** that unfairly affect scores based on isolated negative reviews despite overall positive feedback. - Users experience **inadequate feedback** with delays and irrelevant responses affecting their improvement efforts. - Users face challenges with **reporting issues** due to false claims impacting scores and unavailability of live stats. - Users face challenges with **survey issues** , as transparency and comment requirements could improve feedback accuracy and relevance. - Users find the interface **not intuitive** , often feeling confused and overwhelmed when navigating the platform's features. #### What Are Recent G2 Reviews of Resonate CX? **["It is a great experience using resonate!"](https://www.g2.com/survey_responses/resonate-cx-review-10777418)** **Rating:** 4.5/5.0 stars _— Verified User in Primary/Secondary Education_ [Read full review](https://www.g2.com/survey_responses/resonate-cx-review-10777418) **["Simple Interface, Powerful Dashboards That Deliver Business Clarity"](https://www.g2.com/survey_responses/resonate-cx-review-13001971)** **Rating:** 4.5/5.0 stars _— Adam H._ [Read full review](https://www.g2.com/survey_responses/resonate-cx-review-13001971) ### [Dynamics 365 Customer Voice](https://www.g2.com/products/dynamics-365-customer-voice/reviews) Dynamics 365 Customer Voice is an enterprise feedback management solution that enables organizations to create, distribute, and analyze surveys to gather real-time customer insights. Seamlessly integrating with Dynamics 365 applications, it allows businesses to capture feedback across multiple channels, enhancing customer engagement and satisfaction. Key Features and Functionality: - Survey Creation and Distribution: Design customized surveys using ready-made templates or create unique ones tailored to specific needs. Distribute surveys via email, SMS, web links, QR codes, or embed them directly into web pages. - Real-Time Analytics and Dashboards: Monitor responses instantly and analyze key metrics such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT) to understand customer sentiment and trends. - Integration with Dynamics 365: Connect feedback directly to Dynamics 365 applications like Sales, Marketing, and Customer Service, enabling automated workflows and informed decision-making. - Customization and Branding: Personalize surveys with branching logic, multiple languages, and consistent branding to maintain a cohesive customer experience. - Scalability and Flexibility: Suitable for organizations of all sizes, Customer Voice scales with your business needs and feedback strategies. Primary Value and Solutions Provided: Dynamics 365 Customer Voice empowers organizations to proactively gather and act on customer feedback, leading to improved products, services, and overall customer satisfaction. By integrating feedback into existing business processes, it helps identify areas for improvement, enhances customer relationships, and drives business growth through informed, data-driven decisions. **Average Rating:** 4.5/5.0 **Total Reviews:** 17 #### How Do G2 Users Rate Dynamics 365 Customer Voice? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 7.7/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.2/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 7.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Dynamics 365 Customer Voice? - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft 13,091,739 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website) 231,632 employees on LinkedIn® - **Ownership:** MSFT #### Who Uses This Product? - **Company Size:** 35% Medium, 35% Small #### What Do G2 Reviewers Say About Dynamics 365 Customer Voice? _AI-generated summary from verified user reviews_ ##### Pros - Users find Dynamics 365 Customer Voice to be **intuitive and easy to use** , making draft creation a breeze. - Users find Dynamics 365 Customer Voice to be **intuitive** , making it easy to create surveys effortlessly. ##### Cons - Users experience **delayed services** , particularly in the analytics gathering process, affecting their overall satisfaction. - Users find **NPS calculation challenging** , often feeling it can be vague if not correctly configured. #### What Are Recent G2 Reviews of Dynamics 365 Customer Voice? **["D365 Customer Voice - good product"](https://www.g2.com/survey_responses/dynamics-365-customer-voice-review-11685878)** **Rating:** 4.5/5.0 stars _— Yadwinder H._ [Read full review](https://www.g2.com/survey_responses/dynamics-365-customer-voice-review-11685878) **["Effortless Draft Creation, As Intuitive As Canva"](https://www.g2.com/survey_responses/dynamics-365-customer-voice-review-12191599)** **Rating:** 5.0/5.0 stars _— Yashpreet M._ [Read full review](https://www.g2.com/survey_responses/dynamics-365-customer-voice-review-12191599) #### What Are G2 Users Discussing About Dynamics 365 Customer Voice? - [What is Dynamics 365 Customer Voice used for?](https://www.g2.com/discussions/what-is-dynamics-365-customer-voice-used-for) ### [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) Medallia Experience Cloud, an award-winning SaaS platform, leads the market in helping organizations understand, manage and improve the experiences of their customers, employees, and citizens. Medallia is equipped with the most comprehensive capabilities for capturing feedback and experience signals wherever customers are interacting, including: email, social, digital web and in-app, conversational messaging and connected devices. And, when combined with operational and transactional data fed into Medallia, organizations can understand every touchpoint along every customer journey. Medallia Athena brings AI and Machine Learning to the platform, detecting patterns, uncovering issues and new business opportunities, and predicting behavior, all to focus attention for smarter business decisions. Medallia delivers these insights in real-time, across the organization, so that the voice of the customer can be embedded in daily decisions made by everyone, from the frontline to the C-suite. Using Medallia Experience Cloud, organizations can make demonstrable improvements to the customer experience and employee experience, reducing churn, turning detractors into promoters and buyers, and creating in-the-moment cross-sell and up-sell opportunities. All of which help companies deliver clear and potent returns on investment. Learn what Medallia can do for your organization by requesting a demo at https://www.medallia.com/contact-us/ **Average Rating:** 4.5/5.0 **Total Reviews:** 207 #### How Do G2 Users Rate Medallia Customer Experience? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.7/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.2/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind Medallia Customer Experience? - **Seller:** [Medallia](https://www.g2.com/sellers/medallia) - **Company Website:** www.medallia.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Medallia 12,225 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8d80f3d6282d9c0ba5d566f563fb36c86bb89ad7f09e57400dd8a99467e21c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F49697%2F&secure%5Burl_type%5D=linkedin_company_website) 1,938 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Hospitality, Financial Services - **Company Size:** 64% Large, 21% Medium #### What Do G2 Reviewers Say About Medallia Customer Experience? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **flexible feedback collection** of Medallia, which enhances customer insights and operational improvement opportunities. - Users find Medallia Customer Experience to be incredibly **helpful** for gaining deep insights and improving customer engagement. - Users appreciate the **ease of use** of Medallia Customer Experience, enjoying quick insights and seamless communication. - Users appreciate the **exceptional customer support** from Medallia, enhancing their experience with timely and helpful guidance. - Users value the **powerful insights generation** of Medallia, enhancing decision-making with deep understanding of customer feedback. ##### Cons - Users find the **learning curve steep** and overwhelming, especially for new users trying to navigate the platform. - Users face **limitations in features** and cumbersome workflows, resulting in delays and inefficiencies in addressing feedback. - Users find the **steep learning curve** of Medallia Customer Experience intimidating, especially without prior analytics experience. - Users highlight the **limitations in AI capabilities** of Medallia, resulting in delays and manual efforts in feedback management. - Users often find **difficult reporting** in Medallia challenging, with a steep learning curve and confusing navigation during critical periods. #### What Are Recent G2 Reviews of Medallia Customer Experience? **["A Powerful Platform to Centralize and Act on Customer Feedback"](https://www.g2.com/survey_responses/medallia-customer-experience-review-9917116)** **Rating:** 5.0/5.0 stars _— Santiago G._ [Read full review](https://www.g2.com/survey_responses/medallia-customer-experience-review-9917116) **["Powerful Customer Insights with Real-Time Actionability"](https://www.g2.com/survey_responses/medallia-customer-experience-review-12952963)** **Rating:** 5.0/5.0 stars _— Shivraj P._ [Read full review](https://www.g2.com/survey_responses/medallia-customer-experience-review-12952963) #### What Are G2 Users Discussing About Medallia Customer Experience? - [What is your primary use case for Medallia Customer Experience, and how has it improved your customer feedback?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-medallia-customer-experience-and-how-has-it-improved-your-customer-feedback) - [What is Medallia Customer Experience used for?](https://www.g2.com/discussions/what-is-medallia-customer-experience-used-for) ### [Experience.com](https://www.g2.com/products/experience-com/reviews) Experience.com is a comprehensive reputation management solution designed to help businesses enhance their online presence through the effective use of customer feedback and artificial intelligence. This platform serves a diverse audience, including local professionals and multi-location brands, aiming to strengthen their online reputation and build trust with their customers. The primary focus of Experience.com is to empower businesses to achieve excellence in customer experience (CX), employee engagement (EX), and reputation management. By harnessing insights derived from customer feedback, organizations can gain a deeper understanding of their audience's needs and preferences. This understanding allows businesses to tailor their services and interactions, ultimately leading to improved customer satisfaction and loyalty. Experience.com is suitable for companies of all sizes, making it an adaptable solution for various industries. Key features of Experience.com include advanced analytics tools that analyze customer feedback in real-time, enabling businesses to identify trends and areas for improvement. The platform also offers customizable surveys and feedback mechanisms, allowing organizations to gather insights directly from their customers. Additionally, the integration of AI technology helps automate responses and provides actionable recommendations, streamlining the reputation management process. By utilizing these features, businesses can not only maintain a positive online reputation but also leverage it to attract new customers. Experience.com stands out in its category by offering a holistic approach to reputation management. It combines customer feedback, employee engagement, and data analytics into a single platform, ensuring that businesses can address all aspects of their reputation. This integrated approach not only simplifies the management process but also enhances the overall effectiveness of reputation-building efforts. By focusing on both customer and employee experiences, Experience.com helps organizations create a cohesive brand image that resonates with their target audience. Overall, Experience.com provides a valuable resource for businesses looking to enhance their online reputation and foster trust with their customers. Through its innovative features and comprehensive approach, the platform equips organizations with the tools necessary to thrive in a competitive marketplace while maintaining a strong connection with their audience. **Average Rating:** 4.8/5.0 **Total Reviews:** 391 #### How Do G2 Users Rate Experience.com? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 9.1/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.3/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Experience.com? - **Seller:** [Experience.com](https://www.g2.com/sellers/experience-com) - **Company Website:** experience.com - **Year Founded:** 2015 - **HQ Location:** San Ramon, California - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7298cf79424972daa9bc402206881f36820b55c3ba15a583a0841455364f3630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7790598%2F&secure%5Burl_type%5D=linkedin_company_website) 266 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Branch Manager, Loan Officer - **Top Industries:** Financial Services, Real Estate - **Company Size:** 40% Medium, 32% Small #### What Do G2 Reviewers Say About Experience.com? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Experience.com, appreciating its seamless setup and intuitive user interface. - Users praise the **exceptional customer support** from Experience.com, highlighting timely assistance and valuable resources available. - Users appreciate the **user-friendly setup** and **exceptional customer service** provided by Experience.com, enhancing their experience. - Users appreciate the **efficiency in managing reviews** with Experience.com, streamlining their workflow and enhancing overall productivity. - Users value the **fact-based customer experiences** provided by Experience.com, boosting their marketing and business growth confidence. ##### Cons - Users find the **linking issues** in Experience.com cumbersome, preferring direct posting to other review sites instead. - Users often face **connection issues** with Experience.com, making account linking and social media integration frustrating. - Users find **integration issues** frustrating, particularly with linking accounts and options tailored for loan officers. - Users find the **social media integration confusing** , often struggling to link their accounts and share reviews effectively. - Users find **improvement needed** in review requests frequency and outdated survey questions on Experience.com, impacting user experience. #### What Are Recent G2 Reviews of Experience.com? **["Effortless Survey Responses with Helpful AI Follow-Ups"](https://www.g2.com/survey_responses/experience-com-review-12910139)** **Rating:** 5.0/5.0 stars _— Jo Anne (Joey) F._ [Read full review](https://www.g2.com/survey_responses/experience-com-review-12910139) **["Effortless Review Management, Seamless Integration"](https://www.g2.com/survey_responses/experience-com-review-9917130)** **Rating:** 4.5/5.0 stars _— Hans B._ [Read full review](https://www.g2.com/survey_responses/experience-com-review-9917130) #### What Are G2 Users Discussing About Experience.com? - [What is Experience.com used for?](https://www.g2.com/discussions/what-is-experience-com-used-for) - 1 comment ### [AskNicely](https://www.g2.com/products/asknicely/reviews) AskNicely is the recognized leader in customer experience management and has the only desktop-to-mobile platform for people-powered businesses. We bring feedback, insights, coaching and brand-aligned service standards into the pocket of your frontline team who are now equipped to improve the service experience customers receive every day. Customer Feedback Automatically collect feedback from every customer at any point in the customer journey on any channel (Email, SMS or on a Webpage) with our playful & quick surveys, which display as personalized conversations that generate higher than average response rates. Automate Reviews and Referrals Use automated workflows to turn feedback into positive reviews that boost your online rating and referrals that become new business. Alternatively, increase customer retention by automating follow up messages with at-risk accounts or internal notifications which ensure each and every team member is alerted when necessary. Coaching & Recognition Empower every manager with the feedback and coaching tools they need to make every customer experience awesome. Including team and individual coaching prompts, employee experience information, and reporting capabilities all on a personalized dashboards for desktop or mobile. Business Insights Understand the gaps between your service standard and what is actually being delivered to see how every business unit, location, team or employee is performing against the rest. Know where to spend your time by visualizing what is or isn’t valued by customers. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,029 #### How Do G2 Users Rate AskNicely? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 9.0/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.5/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind AskNicely? - **Seller:** [AskNicely](https://www.g2.com/sellers/asknicely) - **Company Website:** www.asknicely.com - **Year Founded:** 2014 - **HQ Location:** Portland, OR - **Twitter:** @asknicely 2,316 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0b9fb8c18ad9dd08f3e5cd84b9aaada7792e9657441d98b50b03170bab921df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fask-nicely%2F&secure%5Burl_type%5D=linkedin_company_website) 59 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Customer Success Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 43% Small #### What Do G2 Reviewers Say About AskNicely? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of AskNicely, praising its intuitive interface and straightforward functionality. - Users commend AskNicely for its **excellent customer support** , providing timely assistance and solutions tailored to their needs. - Users value the **direct and accessible client feedback** that enhances insights and coaching effectiveness with AskNicely. - Users value the **exceptional support** from AskNicely, praising the team's responsiveness and dedication to customer satisfaction. - Users find the **easy setup** of AskNicely straightforward and seamless, enhancing their overall experience with the platform. ##### Cons - Users find **difficult reporting** in AskNicely slows down the process of accessing essential analytics and updates. - Users find it frustrating to manage contact deletions, highlighting **survey limitations** that hinder streamlined communication with customers. - Users express frustration with the **limited customization** options for workflows, surveys, and dashboard features in AskNicely. - Users find the **manual processes** cumbersome, particularly when deleting contacts and relying on Excel for reporting. - Users feel that **improvement is needed** in shout out functionality and Salesforce integration for a better experience. #### What Are Recent G2 Reviews of AskNicely? **["Very user-friendly and gets the job done!"](https://www.g2.com/survey_responses/asknicely-review-7865358)** **Rating:** 5.0/5.0 stars _— Raymond C C._ [Read full review](https://www.g2.com/survey_responses/asknicely-review-7865358) **["Empowers Honest Feedback, Needs Better Shout-Out Simplicity"](https://www.g2.com/survey_responses/asknicely-review-11868470)** **Rating:** 5.0/5.0 stars _— Brandon L._ [Read full review](https://www.g2.com/survey_responses/asknicely-review-11868470) #### What Are G2 Users Discussing About AskNicely? - [What is AskNicely used for?](https://www.g2.com/discussions/what-is-asknicely-used-for) ### [Feefo](https://www.g2.com/products/feefo/reviews) Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers  **Average Rating:** 4.6/5.0 **Total Reviews:** 151 #### How Do G2 Users Rate Feefo? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.0/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.7/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Feefo? - **Seller:** [Feefo](https://www.g2.com/sellers/feefo) - **Company Website:** www.feefo.com - **Year Founded:** 2010 - **HQ Location:** Petersfield, United Kingdom - **Twitter:** @Feefo\_Official 6,279 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=394472f1089096414a8443d8c28f840f19a8b13a8aee59c49a12fe54fc640b2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F847730%2F&secure%5Burl_type%5D=linkedin_company_website) 130 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Managing Director - **Top Industries:** Leisure, Travel & Tourism, Retail - **Company Size:** 50% Small, 38% Medium #### What Do G2 Reviewers Say About Feefo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. - Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. - Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. - Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. - Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. ##### Cons - Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. - Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. - Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. - Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. - Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. #### What Are Recent G2 Reviews of Feefo? **["Exceptional tool for collecting customer feedback"](https://www.g2.com/survey_responses/feefo-review-11509342)** **Rating:** 5.0/5.0 stars _— Scott S._ [Read full review](https://www.g2.com/survey_responses/feefo-review-11509342) **["Great value for money and helpful staff"](https://www.g2.com/survey_responses/feefo-review-11505585)** **Rating:** 5.0/5.0 stars _— Maeve M._ [Read full review](https://www.g2.com/survey_responses/feefo-review-11505585) #### What Are G2 Users Discussing About Feefo? - [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) - 1 comment ### [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands. **Average Rating:** 4.3/5.0 **Total Reviews:** 725 #### How Do G2 Users Rate Qualtrics Customer Experience? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Qualtrics Customer Experience? - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Company Website:** www.qualtrics.com - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics 42,137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website) 6,231 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Business Data Analyst, Community Manager - **Top Industries:** Information Technology and Services, Higher Education - **Company Size:** 52% Large, 36% Medium #### What Do G2 Reviewers Say About Qualtrics Customer Experience? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone. - Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys. - Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures. - Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis. - Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback. ##### Cons - Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities. - Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality. - Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs. - New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging. - Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets. #### What Are Recent G2 Reviews of Qualtrics Customer Experience? **["Versatile Insights, Needs Better Reports"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)** **Rating:** 4.5/5.0 stars _— Sandra H._ [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062) **["Flexible Feedback Tool with Customization Challenges"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)** **Rating:** 4.0/5.0 stars _— David K._ [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025) #### What Are G2 Users Discussing About Qualtrics Customer Experience? - [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for) - [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment - [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment - [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote - [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment ### [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) InMoment, the leader in improving experiences and the highest recommended CX platform and services company in the world is renowned for helping clients collect and integrate customer experience data to uncover the insights that enable the smartest actions. As the pace setters in applying award-winning AI, its global clients activate every byte of their experience data—from structured surveys and social reviews to unstructured conversations from call logs, emails, support tickets, and chat transcripts to breakdown data silos. This unique technology combined with in-house industry experts empower brands to gain ROI from their CX programs in half the time as its competitors. Unlock the true potential of every piece of customer data with InMoment. To learn more, visit inmoment.com **Average Rating:** 4.7/5.0 **Total Reviews:** 314 #### How Do G2 Users Rate InMoment Experience Improvement (XI) Platform? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.0/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.5/10 (Category avg: 8.7/10) #### Who Is the Company Behind InMoment Experience Improvement (XI) Platform? - **Seller:** [PG Forsta](https://www.g2.com/sellers/pg-forsta) - **HQ Location:** Salt Lake City, Utah - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e56037fcec61d213a1f4229eb926938e0c1373395be6ee138691fc922b14a1dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweareinmoment%2F&secure%5Burl_type%5D=linkedin_company_website) 411 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 47% Small, 39% Medium #### What Are Recent G2 Reviews of InMoment Experience Improvement (XI) Platform? **["Easy to use tools. Supportive Visionary Staff."](https://www.g2.com/survey_responses/inmoment-experience-improvement-xi-platform-review-9832822)** **Rating:** 5.0/5.0 stars _— Beth W._ [Read full review](https://www.g2.com/survey_responses/inmoment-experience-improvement-xi-platform-review-9832822) **["Seamless integration with POS for survey"](https://www.g2.com/survey_responses/inmoment-experience-improvement-xi-platform-review-9337685)** **Rating:** 5.0/5.0 stars _— Lakshay D._ [Read full review](https://www.g2.com/survey_responses/inmoment-experience-improvement-xi-platform-review-9337685) #### What Are G2 Users Discussing About InMoment Experience Improvement (XI) Platform? - [What is InMoment Experience Intelligence (XI) Platform used for?](https://www.g2.com/discussions/what-is-inmoment-experience-intelligence-xi-platform-used-for) ### [SMG - Service Management Group](https://www.g2.com/products/smg-service-management-group/reviews) SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns BX, CX, and EX insights into action. From gathering feedback during experience design to optimizing each interaction throughout the customer journey, SMG ensures every decision is backed by data rather than guesswork. Learn more at www.smg.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 50 #### How Do G2 Users Rate SMG - Service Management Group? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.4/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind SMG - Service Management Group? - **Seller:** [SMG - Service Management Group](https://www.g2.com/sellers/smg-service-management-group) - **Year Founded:** 1991 - **HQ Location:** Remote-First Organization , US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d2d0b0f5298779d07f44725094f5b8fbff4ac7903af97103212e76c4163beb6f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F21405%2F&secure%5Burl_type%5D=linkedin_company_website) 592 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** District Manager - **Top Industries:** Retail, Restaurants - **Company Size:** 52% Large, 34% Medium #### What Do G2 Reviewers Say About SMG - Service Management Group? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **customer focus** of SMG, appreciating their understanding of unique business needs and valuable insights. - Users value the **helpful account team** for their understanding of business needs and valuable insights. - Users value the **insightful analysis** provided by SMG's team, which greatly enhances business understanding and solutions. - Users value the **insightful analysis** from SMG's team, enhancing their understanding of business needs effectively. - Users value the **dedicated customer support** that effectively understands and enhances their survey program experience. ##### Cons - Users often face **delay issues** with research projects in SMG, impacting overall productivity and timelines. - Users often find that **research projects take too long** , leading to frustrations with efficiency and productivity. #### What Are Recent G2 Reviews of SMG - Service Management Group? **["Valuable Partnership with SMG"](https://www.g2.com/survey_responses/smg-service-management-group-review-10500360)** **Rating:** 4.5/5.0 stars _— Bo L._ [Read full review](https://www.g2.com/survey_responses/smg-service-management-group-review-10500360) **["Valued partnership"](https://www.g2.com/survey_responses/smg-service-management-group-review-10526664)** **Rating:** 4.5/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/smg-service-management-group-review-10526664) #### What Are G2 Users Discussing About SMG - Service Management Group? - [What does service management group do?](https://www.g2.com/discussions/what-does-service-management-group-do) - [What does SMG stand for in customer service?](https://www.g2.com/discussions/what-does-smg-stand-for-in-customer-service) - [What is SMG services?](https://www.g2.com/discussions/what-is-smg-services) - [What is SMG software?](https://www.g2.com/discussions/what-is-smg-software) ### [OPINATOR](https://www.g2.com/it/products/opinator/reviews) La maggior parte delle piattaforme CX ti fornisce dati. Pochissime ti aiutano ad agire su di essi abbastanza velocemente da fare la differenza. OPINATOR sostituisce i sondaggi tradizionali con gli OPI (Interfacce Personalizzate OPINATOR): interazioni visive, di marca, conversazionali che si adattano a ciascun cliente in tempo reale e rendono ogni esperienza umana. Sembrano un'estensione naturale del tuo marchio, non un modulo da compilare. I tassi di risposta aumentano. La qualità dei dati migliora. I clienti si sentono ascoltati, non processati. Oltre a queste interazioni, OPINATOR raccoglie anche feedback non richiesti da chiamate, chat, email e recensioni sui social, tutto centralizzato in un'unica piattaforma per un'analisi e un'azione unificate. Con OPINATOR, non raccogli solo feedback. Agisci su di essi nel momento. L'Engagement Dinamico AI approfondisce ogni conversazione in tempo reale basandosi su ciò che il cliente sta effettivamente dicendo. L'Azione in Tempo Reale AI rileva i segnali man mano che appaiono e attiva automaticamente avvisi, flussi di lavoro e azioni di recupero. Non ore dopo. Proprio in quel momento. Dietro quella velocità c'è una vera profondità analitica. L'Analisi Testuale Avanzata scopre rischi, opportunità e cause profonde nascoste nei feedback aperti. Sommari e piani d'azione generati dall'AI ti mostrano cosa necessita attenzione e cosa fare dopo. La Gestione dei Casi e la Chiusura del Ciclo assicurano che ogni problema sia assegnato, monitorato e risolto. I Cruscotti Basati sui Ruoli mettono le giuste intuizioni davanti alle persone giuste. Meno attrito per i tuoi clienti. Decisioni più rapide per il tuo team. Migliori risultati lungo l'intero percorso. OPINATOR combina la profondità di una piattaforma CX aziendale con qualcosa che i giocatori affermati mancano: l'agilità, la personalizzazione e il tocco umano che fanno davvero la differenza. **Average Rating:** 4.8/5.0 **Total Reviews:** 12 #### How Do G2 Users Rate OPINATOR? - **Ritiene che the product sia stato un valido partner commerciale?:** 9.7/10 (Category avg: 9.1/10) - **Punteggio di Sforzo del Cliente (CES):** 8.3/10 (Category avg: 8.1/10) - **Punteggio di Soddisfazione del Cliente (CSAT):** 9.3/10 (Category avg: 8.6/10) - **Punteggio Netto del Promotore (NPS):** 9.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind OPINATOR? - **Venditore:** [OPINATOR](https://www.g2.com/it/sellers/opinator-d99a74c6-1c9f-4195-870a-6cd2e69c9041) - **Anno di Fondazione:** 2010 - **Sede centrale:** Madrid, Community of Madrid - **Twitter:** @OPINATOR\_CX 4,976 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ee570b4b07d41d8f3914cd8dd79f25b3e50a1112a4cb417374b7f69238d5b74&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fopinator&secure%5Burl_type%5D=linkedin_company_website) 61 dipendenti su LinkedIn® #### Who Uses This Product? - **Top Industries:** Bancario - **Company Size:** 54% Large, 31% Medium #### What Are Recent G2 Reviews of OPINATOR? **["Portare la nostra Gestione dell'Esperienza al Livello Successivo!"](https://www.g2.com/it/survey_responses/opinator-review-4617602)** **Rating:** 5.0/5.0 stars _— Ralph V._ [Read full review](https://www.g2.com/it/survey_responses/opinator-review-4617602) **["La Migliore Soluzione di Gestione dell'Esperienza"](https://www.g2.com/it/survey_responses/opinator-review-4619775)** **Rating:** 5.0/5.0 stars _— Juan Carlos D._ [Read full review](https://www.g2.com/it/survey_responses/opinator-review-4619775) #### What Are G2 Users Discussing About OPINATOR? - [A cosa serve OPINATOR?](https://www.g2.com/it/discussions/what-is-opinator-used-for) ### [Zonka Feedback](https://www.g2.com/products/zonka-feedback/reviews) Zonka Feedback is an AI-powered Customer Feedback & Intelligence Platform for businesses to collect feedback across channels, unify scattered sources in one place, analyze it with AI, and act in real time. Whether it’s digital journeys and product feedback or frontline and support experiences across locations, Zonka Feedback empowers teams to understand customer experience, reduce churn, improve satisfaction, and drive growth. With easy-to-use yet powerful surveys for NPS, CSAT, CES, and more, businesses can run transactional and relationship programs and capture feedback across email, SMS, WhatsApp, web, in-app, in-product, kiosks, and offline touchpoints. Zonka Feedback seamlessly integrates with leading CRM, Helpdesk, and Marketing platforms, including Salesforce, HubSpot, Intercom, and Zendesk, to trigger surveys and sync scores, creating a holistic 360° view of the customer journey. With out-of-the-box reports, trends, and insights, teams can easily analyze data to drive informed CX improvements. Zonka’s AI Feedback Intelligence unifies feedback analytics and experience signals from tickets, chats, reviews, calls, social, and surveys—sources that often live in silos—into a single platform to deliver actionable insights. Powered by Thematic Analysis, Impact & Sentiment Scoring, Entity Recognition, and Agentic AI, it gives teams instant clarity on what’s working, what’s broken, and where to focus across themes, functions, and locations. Insights Assistant enables teams to instantly query their feedback data and get clear, AI-driven answers to critical questions, such as what’s driving churn, what’s frustrating users, which product enhancements matter most, and more. Zonka Feedback simplifies & speeds up closing the feedback loop with a centralized inbox, case management, reputation management, and intelligent automation. Feedback is routed to the right teams, follow-ups are triggered instantly, and businesses can respond directly to customer feedback and online reviews, proactively engaging detractors and turning negative experiences into loyalty-building moments. \*\*Key Capabilities\*\* - Effortless NPS, CSAT, CES survey & VoC program - Collect responses via Email, SMS, WhatsApp, Web, In-App, Kiosks & more - AI Feedback Intelligence with thematic, sentiment, impact analysis & entity recognition - Reputation Management to unify, monitor, and respond to online reviews - Centralized Inbox with collaborative view, tagging, and tasks - Case Management with tickets, assignments, and direct customer communication - Real-time Alerts via Email, SMS, WhatsApp, Slack, and Microsoft Teams - Workflow Automation to trigger actions and close the loop faster - Reporting & Analytics with out-of-the-box dashboards and trends - Integrations with 50+ platforms, including Salesforce, HubSpot, Zendesk, Intercom, Freshdesk, Microsoft Dynamics, Zapier and more. **Average Rating:** 4.7/5.0 **Total Reviews:** 79 #### How Do G2 Users Rate Zonka Feedback? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 9.9/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.8/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Zonka Feedback? - **Seller:** [Zonka Feedback](https://www.g2.com/sellers/zonka-feedback) - **Company Website:** www.zonkafeedback.com - **Year Founded:** 2014 - **HQ Location:** Gurugram, Haryana - **Twitter:** @zonkafeedback 1,270 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21dcdce5a8a4ce8df49b19d8116c029f20c9b1fb827ed2e623f63c57dae1638f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3881439%2F&secure%5Burl_type%5D=linkedin_company_website) 34 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Education Management - **Company Size:** 63% Small, 30% Medium #### What Do G2 Reviewers Say About Zonka Feedback? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **responsive and exceptional support** offered by Zonka Feedback, enhancing their overall experience significantly. - Users find Zonka Feedback's **ease of use and setup** exceptional, enhancing customer experience and engagement efficiently. - Users commend Zonka Feedback for its **massive improvements and feature updates** enhancing customer experience and feedback collection. - Users commend Zonka Feedback for its **excellent data management** , praising its customization options and supportive integration. - Users praise the **ease of use** of Zonka Feedback, appreciating its straightforward setup and seamless integration. ##### Cons - Users face **software instability** within Zonka Feedback, experiencing bugs and confusing navigation that impede usability. - Users experience **call issues** with Zonka Feedback, limiting in-house reviews and affecting the survey process. - Users note a **slight learning curve** with advanced features, though excellent support helps ease the transition. - Users find the **layout issues** of Zonka Feedback frustrating, with confusing navigation and unexpected functionality locations. - Users report a **slight learning curve** with advanced features, but commend the excellent support for assistance. #### What Are Recent G2 Reviews of Zonka Feedback? **["A Strategic Asset for Client Success and Brand Growth"](https://www.g2.com/survey_responses/zonka-feedback-review-12252252)** **Rating:** 5.0/5.0 stars _— Khurram K._ [Read full review](https://www.g2.com/survey_responses/zonka-feedback-review-12252252) **["Zonka Feedback - Intuitive, Customizable, and Seamlessly Integrative"](https://www.g2.com/survey_responses/zonka-feedback-review-12565883)** **Rating:** 5.0/5.0 stars _— Colin C._ [Read full review](https://www.g2.com/survey_responses/zonka-feedback-review-12565883) #### What Are G2 Users Discussing About Zonka Feedback? - [What are feedback programs?](https://www.g2.com/discussions/what-are-feedback-programs) - [Which are the tools used for feedback?](https://www.g2.com/discussions/which-are-the-tools-used-for-feedback) - [What is zonka?](https://www.g2.com/discussions/what-is-zonka) - [What are the features of a good customer feedback system?](https://www.g2.com/discussions/what-are-the-features-of-a-good-customer-feedback-system) ### [Alida](https://www.g2.com/products/alida/reviews) Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Warner Bros. Discovery, Volvo, and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Over 176 million people globally have used the Alida platform to inform over 60,000 customer experience initiatives. Learn more at www.alida.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 130 #### How Do G2 Users Rate Alida? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 7.6/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.3/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 8.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Alida? - **Seller:** [Alida](https://www.g2.com/sellers/alida) - **Company Website:** www.alida.com - **Year Founded:** 2000 - **HQ Location:** Toronto, Canada - **Twitter:** @Alida 144 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e17e4c738191bef449ab3b30f9f13c63536a68c21b608cdb58ea5f390cb5fc24&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falidatxm%2F&secure%5Burl_type%5D=linkedin_company_website) 376 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Hospital & Health Care - **Company Size:** 61% Large, 28% Medium #### What Do G2 Reviewers Say About Alida? _AI-generated summary from verified user reviews_ ##### Pros - Users find Alida to be an **agile and user-friendly tool** , making it ideal for daily guest sentiment needs. - Users commend Alida for its **exceptional customer support** , highlighting prompt responses and thorough assistance during their experience. - Users value the **customizable survey management** in Alida, appreciating its user-friendly interface and flexibility for diverse feedback. - Users praise Alida's **intuitive interface** , making survey adjustments and data interpretation seamless and efficient. - Users value the **comprehensive support** from Alida, which enhances their navigation and understanding of the platform. ##### Cons - Users find Alida's **complexity and tech glitches** hinder usability, leading to frustration and a steep learning curve. - Users find **survey limitations** in Alida, struggling with editing, response quality, and a lack of transparency in feedback processes. - Users find Alida's **difficult reporting** tools cumbersome and lacking integration, requiring manual data synthesis between old and new formats. - Users highlight the **non-user friendly interface** of Alida, indicating challenges in data extraction and survey customization. - Users are frustrated with the **filtering issues** in Alida, affecting usability and flexibility in surveys and reports. #### What Are Recent G2 Reviews of Alida? **["Easy Survey Building, Instant Visual Reports, and Helpful AI Analysis"](https://www.g2.com/survey_responses/alida-review-12311158)** **Rating:** 4.0/5.0 stars _— Muki D._ [Read full review](https://www.g2.com/survey_responses/alida-review-12311158) **["Supportive Teamwork: Alida"](https://www.g2.com/survey_responses/alida-review-13059634)** **Rating:** 4.5/5.0 stars _— Priya D._ [Read full review](https://www.g2.com/survey_responses/alida-review-13059634) #### What Are G2 Users Discussing About Alida? - [How do you use Alida?](https://www.g2.com/discussions/how-do-you-use-alida) - [What is Vision Critical?](https://www.g2.com/discussions/what-is-vision-critical) - [Where is Alida based?](https://www.g2.com/discussions/where-is-alida-based) - [What does Alida do?](https://www.g2.com/discussions/what-does-alida-do) - 1 comment, 1 upvote ### [QuestionPro CX](https://www.g2.com/products/questionpro-cx/reviews) QuestionPro CX analyzes textual feedback of your customers and gain insights from the qualitative data. **Average Rating:** 4.9/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate QuestionPro CX? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 9.3/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.3/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind QuestionPro CX? - **Seller:** [QuestionPro](https://www.g2.com/sellers/questionpro-e7e208d7-85c1-4b51-8202-7d5f10958265) - **Year Founded:** 2005 - **HQ Location:** Austin , Texas - **Twitter:** @questionpro 13,094 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0dc91796af7eb938994d28b67b1dcbda5faebf83ab4934cae23515e11db3c577&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3035857%2F&secure%5Burl_type%5D=linkedin_company_website) 534 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 82% Small, 18% Medium #### What Do G2 Reviewers Say About QuestionPro CX? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **direct customer feedback** feature of QuestionPro CX, enhancing service improvements and adaptability. - Users value the **direct feedback management** of QuestionPro CX, enhancing services based on community insights. - Users find that QuestionPro CX significantly enhances **health scoring** , making customer experience improvement more efficient and data-driven. ##### Cons - Users find the **complexity of advanced features** in QuestionPro CX can hinder usability and require significant learning time. - Users find **difficult reporting** to be a challenge, as complex features require significant time to understand and use. - Users find the **learning curve steep** due to an unsmooth interface and complex features requiring time to master. #### What Are Recent G2 Reviews of QuestionPro CX? **["Very helpful in getting feedback from our community"](https://www.g2.com/survey_responses/questionpro-cx-review-11603559)** **Rating:** 4.0/5.0 stars _— Verified User in Translation and Localization_ [Read full review](https://www.g2.com/survey_responses/questionpro-cx-review-11603559) **["Track and Improve CX"](https://www.g2.com/survey_responses/questionpro-cx-review-12117105)** **Rating:** 4.5/5.0 stars _— Emeka N._ [Read full review](https://www.g2.com/survey_responses/questionpro-cx-review-12117105) #### What Are G2 Users Discussing About QuestionPro CX? - [What is CX focused?](https://www.g2.com/discussions/what-is-cx-focused) - [What is a CX dashboard?](https://www.g2.com/discussions/what-is-a-cx-dashboard) - [What is CX software?](https://www.g2.com/discussions/what-is-cx-software) - 1 comment - ‹ Prev‹ Prev - 1 - [2](/categories/experience-management/f/customer-experience?filters%5BUse+Case%5D%5B%5D=126&open_modal_url=%2Fproducts%2Fresonate-cx%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fexperience-management%252Ff%252Fcustomer-experience%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/experience-management/f/customer-experience?filters%5BUse+Case%5D%5B%5D=126&open_modal_url=%2Fproducts%2Fresonate-cx%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fexperience-management%252Ff%252Fcustomer-experience%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/experience-management/f/customer-experience?filters%5BUse+Case%5D%5B%5D=126&open_modal_url=%2Fproducts%2Fresonate-cx%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fexperience-management%252Ff%252Fcustomer-experience%26source%3Dcategory&order=g2_score&page=4#product-list) - [Next ›Next ›](/categories/experience-management/f/customer-experience?filters%5BUse+Case%5D%5B%5D=126&open_modal_url=%2Fproducts%2Fresonate-cx%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fexperience-management%252Ff%252Fcustomer-experience%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Remote Monitoring & Management (RMM) Software](https://www.g2.com/categories/remote-monitoring-management-rmm) [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms) [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) [Time Tracking Software](https://www.g2.com/categories/time-tracking-software) [Product Lifecycle Management (PLM) Software](https://www.g2.com/categories/product-lifecycle-management-plm) Similar Categories - [Help Desk](/categories/help-desk) - [Live Chat](/categories/live-chat) - [Customer Self-Service](/categories/customer-self-service) - [Social Customer Service](/categories/social-customer-service) - [Appointment Reminder](/categories/appointment-reminder) - [Call & Contact Center](/categories/call-contact-center) - [Client Onboarding](/categories/client-onboarding) - [Co-Browsing](/categories/co-browsing) - [Complaint Management](/categories/complaint-management) - [Contact Center Outsourcing Services](/categories/contact-center-outsourcing-services) - [Contact Center Payments](/categories/contact-center-payments) - [Conversational Support](/categories/conversational-support) - [Customer Communications Management](/categories/customer-communications-management) - [Customer Education](/categories/customer-education) - [Customer Service Automation](/categories/customer-service-automation) [Browse Experience Management Themes](/categories/experience-management/themes) Below are the top-rated Experience Management Software with Customer Experience capabilities, as verified by G2’s Research team. Real users have identified Customer Experience as an important function of Experience Management Software. Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | Multi-location reputation and review automation | User Review "Reputation Management Life Saver!" | | | Centralized multi-location review and sentiment intelligence | User Review "Visually pleasing & streamlined process. No complaints" | | | Multi-stakeholder feedback collection with branching analytics | User Review "Powerful, Flexible Survey Platform for Patient-Centered Research" | | | End-to-end survey research with integrated analytics | User Review "Very useful for Wellness Surveys, Feedback Collection and Research Work" | | | Multi-location verbatim-to-action with closed-loop NPS | User Review "It is a great experience using resonate!" | | | Microsoft-native triggered surveys with Power Automate workflows | User Review "Effortless Draft Creation, As Intuitive As Canva" | | | Cross-touchpoint VOC with closed-loop text analytics | User Review "Powerful Customer Insights with Real-Time Actionability" | | | Automated post-closing review collection and syndication | User Review "Effortless Review Management, Seamless Integration" | | | Automated closed-loop NPS surveying with CRM triggers | User Review "Very user-friendly and gets the job done!" | * * * Show More * * * ## How Do You Choose the Right Experience Management Software? ### What You Should Know About Experience Management Software ### What is Experience Management Software? Experience management (XM) software, also known as customer experience (CX) or customer experience management (CEM or CXM) software, refers to technology that helps manage an organization’s interactions with its customers across all channels and touchpoints in the customer journey. CXM software enables businesses to collect, consolidate, and analyze customer feedback, providing actionable insights throughout the customer journey and lifecycle. With real-time, advanced analytics, experience management tools help companies understand how feedback relates to their business metrics. With these products, the most successful businesses are able to use predictive analytics to act on potential issues before they arise. Experience management software also provides tools for closed-loop actions, meaning employees are empowered to take action on optimization of customer experiences by responding to customers or prioritizing product roadmaps based on feedback. #### What Types of Experience Management Software Exist? All experience management solutions offer the same basic functionality. The most common use case is CX; however, some products are able to target other types of audiences for feedback concerning product experience, brand experience, and even market research. Some experience management platforms also offer features for gauging employee experiences. 1. [**Customer experience (CX)**](https://www.g2.com/categories/experience-management/f/customer-experience) **:** Most experience management solutions are designed for targeting customers for feedback at various points in the customer journey. These platforms analyze feedback and deliver insights to customer-facing employees and other relevant stakeholders so immediate actions can be taken if necessary. 2. [**B2B account experience**](https://www.g2.com/categories/experience-management/f/b2b-account-experience) **:** This enables the collection of feedback from B2B clients and accounts on their experience with a business and its products or services. It helps deliver actionable insights to relevant stakeholders, such as sales and customer success teams. 3. **Brand experience:** Experience management products with features for brand experience collect feedback concerning brand perception and brand loyalty. These insights are delivered to relevant stakeholders like marketing professionals who use the data to improve brand positioning and develop new marketing strategies. 4. [**Product experience**](https://www.g2.com/categories/experience-management/f/product-experience) **:** Product experience solutions collect customer feedback concerning their experience with a product. Insights concerning product experiences are routed to product management teams who use customer feedback to fix bugs or prioritize their roadmaps. 5. [**Market research**](https://www.g2.com/categories/experience-management/f/market-research) **:** Businesses may use experience management solutions to perform market research. These tools collect feedback from a company’s audience or target market and provide market research-specific features like panels. ### What are the Common Features of Experience Management Software? 1. **Survey management:** A core feature of experience management software is the creation and distribution of surveys to customers. These tools allow businesses to solicit customer feedback through a variety of channels, including through their website, email, SMS, or in-app messages. While some customers may prefer to receive communications via email, others may be more inclined to respond to surveys sent through SMS, so it’s important for businesses to understand their customers’ preferences when requesting feedback. 2. **Text analytics:** In customer surveys, businesses may elect to include open-ended questions. This permits users to elaborate on “yes" or “no" responses, identify specific issues with a product, or describe personal experiences, contributing to a wider variety and depth of data. Experience management tools use machine learning and natural language processing (NLP) to analyze these open-ended text responses. Text analytics features help organizations understand customer sentiment, uncover trends, and identify opportunities, turning their customers’ feedback into actionable insights. 3. **Net promoter score (NPS):** Experience management software allows organizations to send NPS surveys to their customers. NPS is one of the primary metrics for CX and an indicator of business growth. These surveys ask how likely the customer is to recommend the product or service to a friend or colleague on a scale of 1 to 10. NPS surveys are typically followed by an open-ended question asking customers to elaborate on their ratings. Measuring NPS on a regular basis provides businesses with key insights into brand loyalty and customer engagement. 4. **Customer satisfaction (CSAT) scores:** CSAT is another common key performance indicator (KPI) used in measuring CX. This score is calculated by asking a customer how satisfied they were with a recent transaction on a rating scale. While NPS is a high-level KPI for customer loyalty, CSAT is typically focused on a specific point in the customer journey. Customers might receive a CSAT survey after making a purchase or speaking to a customer service representative. 5. **Customer effort score (CES):** Experience management software helps businesses measure a third CX metric, the CES. This is another customer service KPI that asks customers how much effort was required for them to get an issue resolved or a request handled. Tracking CES helps an organization identify opportunities to improve customer service processes to make customer experiences more effortless and intuitive. 6. **Closed-loop actions:** In contrast to enterprise feedback management, experience management solutions offer enhanced capabilities for closing the loop on customer feedback. For example, customer service teams may be notified of a negative response to a survey; experience management software would allow an agent to respond to that customer directly through the platform. Conversely, if a response is positive, the agent may ask the customer to leave a review or send a referral. Features for closing the loop empower businesses to take immediate action on customer feedback. ### What are the Benefits of Experience Management Software? Experience management platforms help businesses bridge the gap between the experiences they believe they are delivering to customers and the experiences customers are actually receiving. Below are a few benefits of the software:  - **Collect feedback:** Like enterprise feedback management software, experience management tools enable organizations to collect feedback from their customers with surveys that measure NPS, CSAT, and CES. While many of these tools focus on customer service, they can be leveraged across many different areas of a business, including product development, marketing, and even human resources.  - **Provide analysis** : By combining and analyzing customer feedback from multiple channels, experience management software offers companies a holistic view of their customers’ experiences and how those experiences are impacting the business. - **Voice of customer (VoC)**: Organizations invest in experience management tools to support their VoC programs. VoC, which is relatively new in the field of CX, is a market research technique focused on capturing customer feedback. Experience management software is used to gather and collaborate on data related to the VoC, empowering businesses to make data-driven decisions to meet their customers’ needs and expectations. ### Who Uses Experience Management Software? Any business with a vested interest in promoting positive customer experiences benefits from experience management software. These platforms are leveraged by organizations across many different industries, including retail, healthcare, technology, financial services, hospitality, and nonprofit. **Customer service:** Customer support and customer success teams are some of the heaviest users of experience management software. These departments work closely with business customers and play a major role in managing customer experiences. Customer service teams use experience management software to track CX metrics with surveys that measure NPS, CSAT, and CES. These metrics help businesses understand where they are falling short and how they can improve to meet the expectations of their customers. Experience management solutions flag negative customer feedback and provide teams with tools to follow up with those customers, turning negative experiences into positive interactions. Feedback collected through experience management tools is routed directly to a company’s contact center, where agents follow up with dissatisfied customers. **Marketing:** Most consumers rely on reviews from their peers when they make purchasing decisions. As a result, positive customer experiences are a powerful tool for promoting a company’s products and services. Experience management software allows marketing teams to capture positive reviews and feedback that are shared on social media, added to marketing materials, or used as case studies. **Product development:** Experience management software helps inform decision making around product updates and new product development. Text analytics and advanced reporting features allow product teams to identify pain points in the user experience. With these insights, product teams are able to add functionality or introduce new features that will improve customers’ experiences with the product. ### What’s the best experience management software for small businesses? For small businesses aiming to enhance customer satisfaction and gather actionable feedback, [top small business experience management platforms](https://www.g2.com/categories/experience-management/small-business) include: - [Birdeye](https://www.g2.com/products/birdeye/reviews) offers an all-in-one platform for reviews, surveys, and customer feedback, helping small businesses manage their online reputation and improve customer experience. - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) features conversational surveys and automation capabilities, allowing small businesses to engage customers effectively and analyze feedback for continuous improvement. ### What are the top experience management platforms for SaaS companies? For SaaS companies seeking to optimize user experience and gather product feedback, leading experience management platforms on G2 include: - [Qualtrics CoreXM](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews) provides advanced survey tools and analytics, enabling SaaS companies to collect and act on customer insights to enhance product offerings. - [UserTesting](https://www.g2.com/products/usertesting/reviews) offers real-time user feedback through video recordings, helping SaaS companies understand user behavior and improve usability. ### What’s the most recommended experience management software for large enterprises? For large enterprises aiming to manage complex customer journeys and gather comprehensive feedback, leading [enterprise-level experience management platforms](https://www.g2.com/categories/experience-management/enterprise) include: - [Medallia Experience Cloud](https://www.g2.com/products/medallia-customer-experience/reviews) provides real-time feedback and AI-driven insights, enabling enterprises to understand customer sentiments and drive improvements across touchpoints. - [Verint](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) delivers tools for capturing and analyzing customer feedback across channels, helping enterprises enhance customer satisfaction and loyalty. #### Software Related to Experience Management Software [Enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management)[:](https://www.g2.com/categories/enterprise-feedback-management) Enterprise feedback management solutions offer similar functionality to that of experience management software. These tools enable businesses to collect, analyze, and distribute customer feedback. Businesses may use these products instead of experience management solutions if closing the loop on feedback is unnecessary or if they use another platform to follow up with customers. [Survey software](https://www.g2.com/categories/survey)[:](https://www.g2.com/categories/survey) Survey features serve as the foundation of experience management software. Businesses, as well as non-business entities, use survey software to create and share online surveys, quizzes, polls, and web forms. [User research software](https://www.g2.com/categories/user-research)[:](https://www.g2.com/categories/user-research) User experience (UX) and product development teams may prefer user research software over experience management tools. User research platforms enable businesses to target customers or outside audiences for in-the-moment feedback on a product or brand. User research may be conducted through surveys, interviews, and focus groups. [Employee engagement software](https://www.g2.com/categories/employee-engagement)[:](https://www.g2.com/categories/employee-engagement) Organizations dedicated to improving the health of their business understand that it’s important to gauge employee satisfaction as well as customer satisfaction. While experience management software helps businesses collect external customer feedback, employee engagement software may be used to conduct pulse surveys and track employee feedback. ### Challenges with Experience Management Software **Lack of adoption:** Experience management software is designed to support robust customer service programs and cross-department collaboration. If a business does not already have plans and processes in place for experience management, it may be difficult for teams within the organization to adopt such a platform. Before implementing an experience management solution, executives should examine their current processes and consider whether employee training is needed to ensure the product is adopted across the company. ### How to Buy Experience Management Software? The complexity of an experience management solution depends on the size of the business and what a business wants to accomplish. The software can be simplified with basic features for communicating with customers or have comprehensive features that would integrate with existing platforms or software products. However, the overall reason for a business to invest in customer experience management software is to achieve better customer experience and brand loyalty. Factors that businesses should consider include:  **Business size capability:** Small and mid-sized companies can opt for CEM software that focuses on customer interactions and highlights the internal problems that might impact customer experience, such as monitoring live chat. However, larger enterprises can opt for a robust comprehensive software that helps in managing the complexities of various departments like marketing, sales, etc. **Communication integration:** CEM needs to integrate well with various communication methods, such as social media, emails, etc.  **Data integration:** CEM also needs to integrate with existing platforms like customer databases, customer relationship management (CRM) software, etc.