# Best Social Media Analytics Software ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Aug 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,600+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=3551&focus%5B%5D=163098&focus%5B%5D=81808&focus%5B%5D=2814) Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Semrush, Vista Social, Linktree, and Meltwater. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=semrush&focus%5B%5D=vista-social&focus%5B%5D=linktree&focus%5B%5D=meltwater) **Sponsored** ### Alchemer Reputation Management Alchemer Reputation Management (formerly Chatmeter) is a multi-location reputation and customer experience platform that helps enterprise and multi-site brands manage reviews, analyze customer sentiment, and drive location-level improvements at scale. Built specifically for organizations operating across dozens, hundreds, or thousands of locations, it goes beyond basic review monitoring to connect feedback directly to operational action. What is Alchemer Reputation Management used for? Alchemer Reputation Management is used to monitor and respond to online reviews across platforms, analyze customer sentiment by location, standardize feedback workflows across distributed teams, and surface location-specific insights that drive measurable improvements in customer experience. Common use cases include multi-location review response programs, Voice of Customer (VoC) initiatives, franchise experience management, and brand reputation monitoring across social media and review sites. Who is Alchemer Reputation Management for? Alchemer Reputation Management is purpose-built for corporate teams and regional managers overseeing multiple physical locations — including retail chains, restaurant groups, healthcare networks, hospitality brands, financial services branches, and franchise systems. It serves CX leaders, marketing teams, and operations managers who need a single, unified view of customer sentiment across their entire location portfolio. Key capabilities: - Centralized review and feedback aggregation from Google, Yelp, social media, surveys, and other channels — unified into a single location-level dashboard - AI-powered sentiment and thematic analysis that identifies the underlying drivers of customer satisfaction and dissatisfaction beyond star ratings and scores - At-scale review response tools that enable teams to respond to customer feedback promptly and consistently across every location - Standardized workflows that give frontline operators and regional managers clear, prioritized, actionable guidance — not just data - Location-specific action prioritization that transforms unstructured feedback into ranked improvement opportunities by site - Cross-location benchmarking to identify top-performing locations, flag underperformers, and share best practices across the organization How does Alchemer Reputation Management compare to other reputation management platforms? Unlike general-purpose review management tools, Alchemer Reputation Management is built for the operational complexity of multi-location enterprises. Where platforms like Birdeye or Podium focus primarily on review generation and automation, Alchemer emphasizes turning feedback into location-level operational action — making it a strong fit for brands that need to drive consistent customer experiences across a distributed footprint, not just improve their star ratings. Bottom line: Alchemer Reputation Management helps multi-location brands close the gap between listening to customers and acting on what they say — delivering consistent, high-quality experiences at every location and protecting brand reputation at scale. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-02T10%3A45%3A28Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18216&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Fopen_modal_url%3D%252Fproducts%252Freportei%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fsocial-media-analytics%2526source%253Dcategory&secure%5Btoken%5D=d81513c3f420b78645c59e74715ed8f1cfecb9e80d27e3f8223581a881b5c448&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-reputation-management-g2&secure%5Burl_type%5D=custom_url) ### [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,798 #### How Do G2 Users Rate Sprout Social? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 7.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Sprout Social? - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial 116,252 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small, 36% Medium #### What Do G2 Reviewers Say About Sprout Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Sprout Social to be **user-friendly and easy to integrate** , streamlining social media management effectively. - Users value the **post scheduling capabilities** of Sprout Social, enhancing efficiency across multiple social media networks. - Users value the **ease of scheduling** with Sprout Social, enhancing their ability to manage content efficiently. - Users value the **detailed analytics** of Sprout Social, enhancing their reporting and decision-making for social media strategies. - Users praise the **centralized management** of Sprout Social, enjoying seamless integration and efficiency across multiple accounts. ##### Cons - Users desire **missing features** like a content calendar, improved analytics, and Instagram native tools for better functionality. - Users express frustration over **limited features** in Sprout Social, impacting flexibility and analytics capabilities for advanced needs. - Users find Sprout Social's **high cost** a barrier to entry, particularly for larger organizations needing multiple accounts. - Users express concern over **limited features and support** in Sprout Social, affecting efficiency and accuracy in content management. - Users find the **high pricing** of Sprout Social a barrier, particularly for larger organizations needing multiple accounts. #### What Are Recent G2 Reviews of Sprout Social? **["Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing"](https://www.g2.com/survey_responses/sprout-social-review-13171854)** **Rating:** 5.0/5.0 stars _— Ann H._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-13171854) **["Effortless Scheduling, Stellar Support"](https://www.g2.com/survey_responses/sprout-social-review-11691236)** **Rating:** 5.0/5.0 stars _— Hannah R._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-11691236) #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) - 2 comments ### [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,345 #### How Do G2 Users Rate Hootsuite? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 7.4/10 (Category avg: 7.9/10) - **Scalability:** 8.4/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Hootsuite? - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** hootsuite.com - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite 6,164,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website) 1,764 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small, 29% Medium #### What Do G2 Reviewers Say About Hootsuite? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. ##### Cons - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. #### What Are Recent G2 Reviews of Hootsuite? **["Hootsuite simplifies multi-network management and campaign steering"](https://www.g2.com/survey_responses/hootsuite-review-13169256)** **Rating:** 4.5/5.0 stars _— Jean-Paul F._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13169256) **["Hootsuite Streamlines Multi-Platform Publishing and Engagement Tracking"](https://www.g2.com/survey_responses/hootsuite-review-13184382)** **Rating:** 4.5/5.0 stars _— Maxim A._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13184382) #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments - [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments ### [Zoho Social](https://www.g2.com/fr/products/zoho-social/reviews) Zoho Social est un logiciel de gestion des médias sociaux tout-en-un conçu pour les entreprises de toutes tailles et les agences. Il vous permet de programmer et de publier des publications sur les réseaux sociaux, de gérer les conversations—including messages directs, commentaires, et mentions—sur plusieurs canaux, de surveiller les mots-clés, les concurrents, et les hashtags, de générer des rapports, et plus encore—tout depuis une seule plateforme. Canaux pris en charge : Meta (Facebook, Instagram, et Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (anciennement Twitter), Bluesky, TikTok, WhatsApp, et Telegram. Caractéristiques clés : Programmation et publication pour une planification de contenu fluide Gestion unifiée des conversations pour rester au top des messages et interactions Analytique des médias sociaux pour des insights basés sur les données Un calendrier des médias sociaux pour visualiser et organiser les publications Collaboration d'équipe pour une gestion de flux de travail sans effort Zia, l'IA interne de Zoho, pour générer du contenu, des hashtags, des légendes, et plus Disponible à la fois en tant qu'application web et mobile, Zoho Social vous assure de pouvoir gérer vos médias sociaux à tout moment, n'importe où. Il propose quatre éditions pour les entreprises et deux pour les agences—explorez nos tarifs et plans détaillés pour trouver la meilleure option. Une édition gratuite et un essai gratuit sont également disponibles pour vous aider à démarrer facilement. Intégrations transparentes : Zoho Social se connecte avec Zoho CRM pour les ventes et Zoho Desk pour le support client, rationalisant vos opérations commerciales. À propos de Zoho : Zoho Social est un produit de Zoho Corporation Private Limited, une entreprise avec plus de 27 ans d'expérience dans la création de logiciels d'entreprise. Zoho offre une suite de plus de 50 applications couvrant les ventes, le marketing, le support client, la finance, la collaboration, la productivité au travail, la messagerie, la sécurité, le développement, et plus encore. Avec plus de 100 millions de clients dans le monde, Zoho s'engage pour la confidentialité, la transparence, et la fourniture de logiciels en lesquels les entreprises peuvent avoir confiance. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,851 #### How Do G2 Users Rate Zoho Social? - **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.5/10 (Category avg: 7.9/10) - **Évolutivité:** 8.8/10 (Category avg: 8.6/10) - **Personnalisation des rapports:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Zoho Social? - **Vendeur:** [Zoho](https://www.g2.com/fr/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Année de fondation:** 1996 - **Emplacement du siège social:** Austin, TX - **Twitter:** @Zoho 137,880 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 employés sur LinkedIn® - **Téléphone:** +1 (888) 900-9646 #### Who Uses This Product? - **Who Uses This:** Propriétaire, PDG - **Top Industries:** Marketing et publicité, Technologie de l'information et services - **Company Size:** 87% Small, 9% Medium #### What Do G2 Reviewers Say About Zoho Social? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent que Zoho Social est **facile à utiliser et à configurer** , permettant une publication fluide sur plusieurs canaux sans effort. - Les utilisateurs apprécient les **capacités efficaces de planification des publications** de Zoho Social, simplifiant la gestion de plusieurs comptes de médias sociaux sans effort. - Les utilisateurs apprécient la **gestion centralisée** de Zoho Social, intégrant de manière transparente diverses plateformes pour des opérations commerciales rationalisées. - Les utilisateurs apprécient la **gestion centralisée multi-plateforme** dans Zoho Social, simplifiant l'engagement et la coordination sur les réseaux sociaux. - Les utilisateurs apprécient la **facilité d'installation** de Zoho Social, leur permettant de commencer à programmer du contenu presque immédiatement. ##### Cons - Les utilisateurs expriment un désir pour des **fonctionnalités manquantes** , y compris des intégrations avec des outils de conception et des analyses avancées dans Zoho Social. - Les utilisateurs trouvent que **le prix de Zoho Social est élevé** , surtout pour les agences en croissance qui ont besoin d'accéder à toutes les fonctionnalités. - Les utilisateurs notent le **niveau gratuit limité** de Zoho Social, qui manque de fonctionnalités essentielles et présente des défis de tarification. - Les utilisateurs rencontrent des **limitations de connexion aux réseaux sociaux** avec Zoho Social, ce qui rend difficile la publication efficace sur plusieurs comptes. - Les utilisateurs trouvent que Zoho Social a **des fonctionnalités limitées** , surtout sur l'application mobile par rapport à la version web. #### What Are Recent G2 Reviews of Zoho Social? **["Gestion des réseaux sociaux simplifiée avec intégration transparente"](https://www.g2.com/fr/survey_responses/zoho-social-review-12562472)** **Rating:** 4.5/5.0 stars _— MOHD SYAZWAN S._ [Read full review](https://www.g2.com/fr/survey_responses/zoho-social-review-12562472) **["Planification sociale simplifiée"](https://www.g2.com/fr/survey_responses/zoho-social-review-13102423)** **Rating:** 5.0/5.0 stars _— Ian F._ [Read full review](https://www.g2.com/fr/survey_responses/zoho-social-review-13102423) #### What Are G2 Users Discussing About Zoho Social? - [Comment Zoho Social transforme-t-il la manière dont les entreprises gèrent leurs plateformes de médias sociaux ?](https://www.g2.com/fr/discussions/zoho-social-how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment, 2 upvotes - [Comment Zoho Social transforme-t-il la manière dont les entreprises gèrent leurs plateformes de médias sociaux ?](https://www.g2.com/fr/discussions/how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment - [À quoi sert Zoho Social ?](https://www.g2.com/fr/discussions/what-is-zoho-social-used-for) - 1 upvote - [Zoho Social est-il bon ?](https://www.g2.com/fr/discussions/is-zoho-social-good) - 2 comments - [Comment fonctionne Zoho Social ?](https://www.g2.com/fr/discussions/how-does-zoho-social-work) - 1 comment ### [SOCi](https://www.g2.com/products/soci/reviews) SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 4,493 #### How Do G2 Users Rate SOCi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind SOCi? - **Seller:** [SOCi](https://www.g2.com/sellers/soci) - **Company Website:** www.soci.ai - **Year Founded:** 2012 - **HQ Location:** San Diego, California - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f30660293f046bdf007cf6ccdb8a88b1f8ee00b070671c1b2c97987b513b045&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoci-inc-%2F&secure%5Burl_type%5D=linkedin_company_website) 624 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 50% Small, 29% Medium #### What Do G2 Reviewers Say About SOCi? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of SOCi, enjoying hassle-free onboarding and simple content management across platforms. - Users value the **easy and convenient post scheduling** of SOCi, allowing them to stay organized and efficient. - Users find SOCi **exceptionally helpful** for managing reviews and social media, with easy setup and responsive support. - Users value the **centralized management** of SOCi, as it simplifies their social media handling and saves time. - Users praise SOCi for its **ease of scheduling** , enabling effective management of social media across multiple platforms seamlessly. ##### Cons - Users criticize SOCi for **missing features** such as robust customizations and improved reporting capabilities, impacting efficiency. - Users find SOCi has **limited features** , lacking options for customization and necessary tools for effective social media management. - Users are frustrated by **posting issues** in SOCi, including lack of calendar integration and inability to delete posts. - Users note a **steep learning curve** for SOCi, requiring time and additional training to feel proficient. - Users feel that SOCi requires **improvement in accuracy and flexibility** for reporting and listings management. #### What Are Recent G2 Reviews of SOCi? **["SOCI streamlines social media management, boosting online presence and accountability"](https://www.g2.com/survey_responses/soci-review-9655437)** **Rating:** 5.0/5.0 stars _— Stephanie O._ [Read full review](https://www.g2.com/survey_responses/soci-review-9655437) **["Easy Multi-Platform Scheduling at Scale with Top-Notch Support"](https://www.g2.com/survey_responses/soci-review-13078919)** **Rating:** 5.0/5.0 stars _— Brennen W._ [Read full review](https://www.g2.com/survey_responses/soci-review-13078919) ## FAQs About Social Media Analytics Software Generated using AI Last updated: June 3, 2026 ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders. ### [Vista Social](https://www.g2.com/products/vista-social/reviews) Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,116 #### How Do G2 Users Rate Vista Social? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Attribution:** 9.2/10 (Category avg: 7.9/10) - **Scalability:** 9.6/10 (Category avg: 8.6/10) - **Report Customizability:** 9.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Vista Social? - **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) - **Company Website:** vistasocial.com - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @vistasocialapp 2,663 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70376c9cad6b254ef322d784092bfc3c22bb6c527bf974978962ebf610fb254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistasocial%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 72% Small, 26% Medium #### What Do G2 Reviewers Say About Vista Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Vista Social to be **extremely easy to use** , streamlining social media management effortlessly with diverse features. - Users appreciate the **comprehensive and user-friendly social media management features** of Vista Social for efficient content management. - Users appreciate the **comprehensive features** of Vista Social, making it an ideal tool for small to medium businesses. - Users love the **easy post scheduling** in Vista Social, which streamlines content management across multiple platforms efficiently. - Users value the **centralized management** of Vista Social, simplifying social media handling across multiple platforms with ease. ##### Cons - Users find the **learning curve frustrating** , but believe familiarity will improve overall experience with Vista Social. - Users note a **lack of automation features** like LinkedIn DMs and mobile app capabilities, which limits functionality. - Users express concerns about **delayed updates** for TikTok and others, causing potential financial and reputational harm. - Users note that there is **room for improvement** in Vista Social’s AI capabilities and dashboard analytics overview. - Users face challenges with **linking issues** in Vista Social, including data syncing and account connection difficulties. #### What Are Recent G2 Reviews of Vista Social? **["Exactly what I was looking for!"](https://www.g2.com/survey_responses/vista-social-review-7769914)** **Rating:** 5.0/5.0 stars _— Caroline H._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-7769914) **["All-in-One Social Management with Excellent Support and Smart Automations"](https://www.g2.com/survey_responses/vista-social-review-13080181)** **Rating:** 5.0/5.0 stars _— Dara S._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-13080181) ### [Semrush](https://www.g2.com/products/semrush/reviews) Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,919 #### How Do G2 Users Rate Semrush? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Semrush? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small, 28% Medium #### What Do G2 Reviewers Say About Semrush? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. ##### Cons - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. #### What Are Recent G2 Reviews of Semrush? **["SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions"](https://www.g2.com/survey_responses/semrush-review-13129243)** **Rating:** 5.0/5.0 stars _— Pavel K._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13129243) **["Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"](https://www.g2.com/survey_responses/semrush-review-13159268)** **Rating:** 5.0/5.0 stars _— Pasha L._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13159268) #### What Are G2 Users Discussing About Semrush? - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 5 comments - [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for) - [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for) - [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments ### [Linktree](https://www.g2.com/fr/products/linktree/reviews) audiences à tout votre contenu avec un seul lien. **Average Rating:** 4.6/5.0 **Total Reviews:** 96 #### How Do G2 Users Rate Linktree? - **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.9/10 (Category avg: 7.9/10) - **Évolutivité:** 8.8/10 (Category avg: 8.6/10) - **Personnalisation des rapports:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind Linktree? - **Vendeur:** [Linktr](https://www.g2.com/fr/sellers/linktr) - **Année de fondation:** 2016 - **Emplacement du siège social:** Melbourne, Victoria - **Twitter:** @LinkTR 386 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0026e3f743cdc8c44fcf0aaf2f001d224b10b2161960706f3bcb2dc08fe40793&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinktree%2F&secure%5Burl_type%5D=linkedin_company_website) 320 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propriétaire - **Top Industries:** Gestion d'organisations à but non lucratif, Immobilier - **Company Size:** 82% Small, 11% Medium #### What Do G2 Reviewers Say About Linktree? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent l' **aisance d'utilisation** de Linktree exceptionnelle, permettant une organisation et des mises à jour sans effort de leurs liens professionnels. - Les utilisateurs apprécient le **design intuitif** de Linktree, rendant le partage de liens organisé et sans effort à travers les plateformes. - Les utilisateurs apprécient la **simple organisation** de Linktree, rendant le partage de plusieurs liens facile et visuellement attrayant. - Les utilisateurs apprécient les **analyses détaillées** qui fournissent des informations précieuses sur la performance des liens et le suivi du trafic. - Les utilisateurs apprécient les **intégrations faciles** avec Linktree, consolidant sans effort leurs liens de médias sociaux en une seule page accessible. ##### Cons - Les utilisateurs trouvent Linktree **cher** car de nombreuses fonctionnalités avancées sont réservées au plan payant, limitant ainsi les options de personnalisation. - Les utilisateurs trouvent **des options de personnalisation limitées** dans la version gratuite de Linktree, ce qui restreint les fonctionnalités avancées de marque et de mise en page. - Les utilisateurs trouvent les **fonctionnalités coûteuses** limitantes, souhaitant plus d'options de personnalisation dans la version gratuite. - Les utilisateurs trouvent **des informations insuffisantes** dans Linktree, car il manque une reconnaissance détaillée des utilisateurs pour le trafic des comptes. - Les utilisateurs trouvent les **analyses limitées** sur Linktree difficiles, surtout pour ceux qui sont sur le plan gratuit. #### What Are Recent G2 Reviews of Linktree? **["Gestion de liens sans effort, personnalisation limitée"](https://www.g2.com/fr/survey_responses/linktree-review-12721742)** **Rating:** 4.0/5.0 stars _— Jigyasa S._ [Read full review](https://www.g2.com/fr/survey_responses/linktree-review-12721742) **["Tous vos liens dans un hub propre et simple"](https://www.g2.com/fr/survey_responses/linktree-review-12251857)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/fr/survey_responses/linktree-review-12251857) #### What Are G2 Users Discussing About Linktree? - [Why is Linktree bad?](https://www.g2.com/fr/discussions/why-is-linktree-bad) - [What should be included in Linktree?](https://www.g2.com/fr/discussions/what-should-be-included-in-linktree) - [Is Linktree a software?](https://www.g2.com/fr/discussions/is-linktree-a-software) - [Quelle est la fonction de Linktree ?](https://www.g2.com/fr/discussions/what-is-the-function-of-linktree) - 1 comment ### [Meltwater](https://www.g2.com/fr/products/meltwater/reviews) Meltwater permet aux entreprises de s'équiper d'une suite de solutions couvrant les médias, les réseaux sociaux et l'intelligence des consommateurs. Depuis 2001, nous aidons les organisations à exploiter les données mondiales en temps réel pour alimenter des décisions plus intelligentes, une performance plus forte et une croissance durable. En analysant près d'un milliard de contenus chaque jour et en les transformant en informations essentielles, Meltwater débloque l'avantage concurrentiel nécessaire pour obtenir des résultats. Avec 27 000 clients, 50 bureaux sur six continents et 2 200 employés, Meltwater est le partenaire de choix de l'industrie pour les marques mondiales qui ont un impact. Nous activons le pouvoir des données pour que les entreprises puissent prendre des décisions plus intelligentes et plus rapides. Avec le jeu de données le plus robuste couvrant les médias, les tendances sociales et de consommation – et maintenant des informations sur la façon dont les grands modèles de langage (LLM) façonnent la visibilité des marques – nous offrons aux entreprises une vue complète des conversations, des comportements et des signaux influençant leurs marchés. Notre IA puissante transforme cette ampleur de données en informations exploitables, permettant aux équipes de relations publiques, de communication et de marketing de conduire leur stratégie en toute confiance. Mira Studio : Coéquipier IA conversationnel basé sur le jeu de données complet de Meltwater Mira Studio est le coéquipier alimenté par l'IA de Meltwater pour l'intelligence des médias, du marché et des marques. Interagissez naturellement pour obtenir des informations instantanées basées sur les données. Mira Studio accélère l'analyse manuelle en résumés clairs et en informations visuelles en quelques secondes. Avec des recommandations exploitables, Mira Studio va au-delà du reporting pour expliquer pourquoi les tendances sont importantes et suggère les prochaines étapes. Basé sur les données fiables de Meltwater, Mira Studio fournit des informations précises et évolutives. Intelligence des médias pour les relations publiques Meltwater offre aux équipes de communication une vue complète de la performance de la marque à travers 6 millions de sources couvrant les actualités, la presse écrite, la diffusion, les podcasts et les réseaux sociaux. La recherche illimitée et la surveillance en temps réel aident les équipes à suivre les histoires en évolution rapide, à repérer les risques émergents et à comprendre les récits qui façonnent la perception publique. Notre jeu de données unifié et notre IA avancée mettent en lumière les médias, les journalistes et les voix ayant la plus grande influence, montrent comment les messages atteignent les publics clés et mesurent la performance par rapport aux concurrents. Mesurez l'impact de la marque sur tous les types de médias et engagez les journalistes depuis une seule plateforme. Écoute sociale & Analytique et Gestion des réseaux sociaux De la donnée aux insights et à l'engagement, Meltwater fournit des solutions intégrées qui alimentent toute votre stratégie sociale. Avec des requêtes illimitées et sans limite de données, vous pouvez rechercher et surveiller plus de 200 milliards de conversations sociales et plus de 300 millions de profils sociaux. Gérez votre flux de travail social complet depuis une seule plateforme—publiez et engagez-vous sur les canaux, identifiez les bons influenceurs, découvrez des insights consommateurs profonds, cartographiez les communautés en ligne et mesurez la performance sur les canaux acquis, détenus et payés. Gestion des influenceurs pour les marketeurs Élargissez votre stratégie de marketing d'influence avec Klear de Meltwater. Découvrez et évaluez les influenceurs et créateurs à partir d'une base de données mondiale de plus de 35 millions de profils sur les principales plateformes sociales. Exploitez la découverte et les insights pilotés par l'IA pour affiner le ciblage et mesurer la performance par rapport aux concurrents. Rationalisez les campagnes, gérez les relations et mesurez le retour sur investissement avec un système complet de gestion des relations avec les influenceurs (IRM) conçu pour suivre les résultats et l'impact. Solutions personnalisées pour l'entreprise L'équipe des Solutions Entreprise s'assure que même les livrables les plus complexes sont réalisés rapidement et efficacement par notre équipe d'experts et d'analystes de l'industrie. Meltwater fournit des services professionnels et des offres premium pour les plus grandes marques mondiales. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,636 #### How Do G2 Users Rate Meltwater? - **the product a-t-il été un bon partenaire commercial?:** 8.4/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Évolutivité:** 7.9/10 (Category avg: 8.6/10) - **Personnalisation des rapports:** 7.7/10 (Category avg: 8.1/10) #### Who Is the Company Behind Meltwater? - **Vendeur:** [Meltwater](https://www.g2.com/fr/sellers/meltwater) - **Site Web de l'entreprise:** www.meltwater.com - **Année de fondation:** 2001 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @Meltwater 24,840 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable des médias sociaux, Responsable Marketing - **Top Industries:** Marketing et publicité, Relations publiques et communications - **Company Size:** 41% Small, 37% Medium #### What Do G2 Reviewers Say About Meltwater? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de Meltwater, appréciant sa configuration rapide et son service client utile. - Les utilisateurs louent Meltwater pour ses **paramètres de filtrage puissants** , ce qui facilite la recherche rapide de contenu pertinent. - Les utilisateurs apprécient le **support client exceptionnel** de Meltwater, rendant le processus d'apprentissage plus facile et plus agréable. - Les utilisateurs louent Meltwater pour son **support client exceptionnel** , appréciant l'aide rapide et la formation d'intégration complète. - Les utilisateurs apprécient **l'utilité du support client de Meltwater** et les fonctionnalités intuitives qui améliorent l'expérience utilisateur. ##### Cons - Les utilisateurs constatent qu' **une amélioration est nécessaire** dans la pertinence de Meltwater et les limitations de la plateforme pertinente pour les petites organisations. - Les utilisateurs sont confrontés à une **difficile avec Meltwater en raison des fonctionnalités complexes et des exigences de formation chronophages.** - Les utilisateurs trouvent l'interface **non intuitive** , ce qui crée des défis pour naviguer et utiliser efficacement les fonctionnalités de Meltwater. - Les utilisateurs rencontrent **des problèmes techniques** avec Meltwater, luttant avec la logique booléenne et éprouvant des retards, des défis de filtrage et des difficultés d'intégration. - Les utilisateurs trouvent la **complexité** de Meltwater difficile, en particulier avec la logique booléenne et les problèmes d'interface non intuitifs qui affectent l'efficacité de la recherche. #### What Are Recent G2 Reviews of Meltwater? **["Recherche de mots-clés fiable et tri d'articles flexible"](https://www.g2.com/fr/survey_responses/meltwater-review-13174217)** **Rating:** 4.0/5.0 stars _— Max B._ [Read full review](https://www.g2.com/fr/survey_responses/meltwater-review-13174217) **["Une bonne plateforme pour la recherche d'influenceurs"](https://www.g2.com/fr/survey_responses/meltwater-review-8216118)** **Rating:** 4.5/5.0 stars _— Joannie C._ [Read full review](https://www.g2.com/fr/survey_responses/meltwater-review-8216118) #### What Are G2 Users Discussing About Meltwater? - [À quoi sert Linkfluence ?](https://www.g2.com/fr/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/fr/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Qui utilise l'eau de fonte ?](https://www.g2.com/fr/discussions/who-uses-meltwater) - 1 comment - [Klear est-il sûr ?](https://www.g2.com/fr/discussions/is-klear-safe) - 1 comment - [Combien coûte l'eau de fonte ?](https://www.g2.com/fr/discussions/how-much-does-meltwater-cost) - 2 comments ### [Bitly](https://www.g2.com/fr/products/bitly/reviews) Bitly est une plateforme de marketing de premier plan pour la gestion des liens et des codes QR, permettant aux entreprises de toutes tailles de voir ce qui fonctionne sur les canaux en ligne et hors ligne. Alimentant plus de 100 milliards de clics et de scans annuellement dans le monde entier, Bitly facilite la création, le partage et le suivi des liens courts et des codes QR, afin que les marques puissent identifier ce qui résonne et étendre leur portée. Plus de 3 millions de clients comptent sur Bitly pour se connecter avec leurs audiences, des entreprises mondiales aux entreprises en croissance, y compris les deux tiers du Fortune 500. **Average Rating:** 4.5/5.0 **Total Reviews:** 915 #### How Do G2 Users Rate Bitly? - **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Évolutivité:** 8.6/10 (Category avg: 8.6/10) - **Personnalisation des rapports:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Bitly? - **Vendeur:** [Bitly, Inc.](https://www.g2.com/fr/sellers/bitly-inc) - **Site Web de l'entreprise:** bitly.com - **Année de fondation:** 2008 - **Emplacement du siège social:** New York - **Twitter:** @Bitly 63,498 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=756ca50bc8c31cec97641d885704a324048a6b8a1b2b260053a8491e291a4bfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F552285%2F&secure%5Burl_type%5D=linkedin_company_website) 342 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Propriétaire - **Top Industries:** Marketing et publicité, Logiciels informatiques - **Company Size:** 60% Small, 29% Medium #### What Do G2 Reviewers Say About Bitly? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs adorent la **facilité d'utilisation** de Bitly, le trouvant simple et organisé pour tous leurs besoins de gestion de liens. - Les utilisateurs apprécient la **gestion organisée** de Bitly, profitant des URL personnalisées et des analyses utiles pour leurs liens. - Les utilisateurs apprécient la **facilité d'utilisation pour créer et gérer des liens raccourcis** avec Bitly, améliorant ainsi leur flux de travail. - Les utilisateurs louent les **analyses détaillées** de Bitly, permettant un suivi efficace des liens et une compréhension de l'engagement du public. - Les utilisateurs adorent Bitly pour sa **gestion efficace des liens** , offrant des analyses puissantes et une personnalisation conviviale pour un marketing efficace. ##### Cons - Les utilisateurs trouvent Bitly **cher** et se sentent limités par l'accès aux données et les coûts supplémentaires pour ajouter des membres à l'équipe. - Les utilisateurs trouvent cela difficile en raison des **options limitées d'organisation des liens** et des restrictions sur le renommage des campagnes dans Bitly. - Les utilisateurs expriment leur frustration face à **des analyses limitées** et à l'accès aux données historiques, trouvant l'interface encombrante et restrictive. - Les utilisateurs rencontrent des **problèmes de gestion des liens** avec Bitly, impactant l'organisation et causant de la frustration avec les redirections et les coûts. - Les utilisateurs trouvent que les **coûts d'abonnement sont élevés** pour des fonctionnalités telles que l'accès étendu aux données et l'ajout de membres à l'équipe. #### What Are Recent G2 Reviews of Bitly? **["Il y a bien plus à Bitly que de raccourcir des liens !"](https://www.g2.com/fr/survey_responses/bitly-review-13058341)** **Rating:** 4.5/5.0 stars _— Miguel F._ [Read full review](https://www.g2.com/fr/survey_responses/bitly-review-13058341) **["Raccourcissement de liens convivial, personnalisation de QR et pages de destination sur une seule plateforme"](https://www.g2.com/fr/survey_responses/bitly-review-13126244)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/fr/survey_responses/bitly-review-13126244) #### What Are G2 Users Discussing About Bitly? - [À quoi sert Bitly ?](https://www.g2.com/fr/discussions/what-is-bitly-used-for) - 3 comments ### [Dash Social](https://www.g2.com/products/dash-social/reviews) Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 #### How Do G2 Users Rate Dash Social? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Attribution:** 6.5/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Dash Social? - **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social) - **Company Website:** www.dashsocial.com - **Year Founded:** 2013 - **HQ Location:** Halifax, NS - **Twitter:** @DashSocialHQ 1,856 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website) 299 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Social Media Coordinator - **Top Industries:** Apparel & Fashion, Cosmetics - **Company Size:** 41% Small, 40% Medium #### What Do G2 Reviewers Say About Dash Social? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **user-friendly design** of Dash Social, praising its inviting interface and easy navigation. - Users appreciate the **analytics focus** of Dash Social, which helps in tracking insights and competitors effectively. - Users value the **robust analytics** of Dash Social, enhancing content performance understanding and marketing strategy effectiveness. - Users love Dash Social for its **intuitive scheduling and analytics** , making social media management effortless and effective. - Users value the **robust analytics and scheduling features** of Dash Social, making marketing campaigns more effective and organized. ##### Cons - Users express frustration over **Instagram limitations** , particularly with auto-posting and tracking engagement for reels. - Users note **missing features** , such as limited integration with certain channels and inadequate Salesforce connectivity. - Users desire more **robust features** in Dash Social, including Reddit integration and enhanced influencer tools. - Users highlight the **API limitations** of Dash Social, impacting scheduling and reporting capabilities for various platforms. - Users feel the **feature limitations** of Dash Social hinder effective scheduling, reporting, and in-depth data insights. #### What Are Recent G2 Reviews of Dash Social? **["Streamlined Social Media Scheduling with Powerful Analytics and Insights"](https://www.g2.com/survey_responses/dash-social-review-12861498)** **Rating:** 5.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498) **["Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting"](https://www.g2.com/survey_responses/dash-social-review-12846720)** **Rating:** 4.0/5.0 stars _— Ryan M._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720) #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) ### [Oktopost](https://www.g2.com/fr/products/oktopost/reviews) Oktopost est une plateforme de gestion des médias sociaux B2B qui aide les équipes marketing et de revenus à stimuler l'engagement, mesurer le succès et lier les médias sociaux à la croissance des revenus. Fié par des milliers de professionnels du marketing dans certaines des plus grandes entreprises de technologie B2B et de services professionnels au monde, Oktopost offre une suite complète de solutions pour la publication sur les réseaux sociaux, le plaidoyer des employés, l'analyse sociale, l'écoute sociale et l'intelligence marketing, le tout sur une seule plateforme. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 #### How Do G2 Users Rate Oktopost? - **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Évolutivité:** 8.7/10 (Category avg: 8.6/10) - **Personnalisation des rapports:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Oktopost? - **Vendeur:** [Oktopost](https://www.g2.com/fr/sellers/oktopost) - **Site Web de l'entreprise:** www.oktopost.com - **Année de fondation:** 2013 - **Emplacement du siège social:** Ramat Gan, Israel - **Twitter:** @Oktopost 4,069 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f641702be139daf7ed15a9d59cb2a7503b3062b5d5e7d4f0e719254c295ee135&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foktopost%2F&secure%5Burl_type%5D=linkedin_company_website) 123 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable des médias sociaux, Responsable Marketing - **Top Industries:** Logiciels informatiques, Technologie de l'information et services - **Company Size:** 49% Medium, 27% Large #### What Do G2 Reviewers Say About Oktopost? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent Oktopost exceptionnellement **facile à utiliser** , simplifiant la planification des réseaux sociaux et améliorant l'engagement des employés sans effort. - Les utilisateurs trouvent que la fonctionnalité de **planification des publications** d'Oktopost est fluide, améliorant l'engagement et offrant des analyses précieuses pour des insights stratégiques. - Les utilisateurs apprécient **l'interface intuitive et les fonctionnalités complètes** d'Oktopost, améliorant la gestion des médias sociaux et les efforts de plaidoyer. - Les utilisateurs apprécient la **planification facile** d'Oktopost, ce qui améliore la gestion des réseaux sociaux et augmente efficacement l'engagement des employés. - Les utilisateurs apprécient le **reporting et l'analyse personnalisables** d'Oktopost, améliorant efficacement leurs stratégies sociales basées sur les données. ##### Cons - Les utilisateurs notent que **des améliorations sont nécessaires** pour la précision des données, les limitations de l'API et les problèmes techniques affectant l'utilisabilité. - Les utilisateurs expriment leur frustration face aux **fonctionnalités manquantes** d'Oktopost, en particulier l'écoute sociale inefficace et les intégrations limitées. - Les utilisateurs signalent des **inexactitudes dans les données** et des réponses lentes pour les corrections, ce qui affecte la fiabilité et la confiance dans Oktopost. - Les utilisateurs rencontrent des **analyses inexactes** de la part d'Oktopost, ce qui entraîne des divergences dans les rapports de données et des défis d'attribution. - Les utilisateurs rencontrent **des analyses limitées** avec Oktopost, faisant face à des données inexactes et à des temps de réponse longs pour les problèmes. #### What Are Recent G2 Reviews of Oktopost? **["Excellente collaboration d'équipe avec des rapports BI sociaux puissants"](https://www.g2.com/fr/survey_responses/oktopost-review-13058913)** **Rating:** 4.5/5.0 stars _— Laurel B._ [Read full review](https://www.g2.com/fr/survey_responses/oktopost-review-13058913) **["Oktopost gagne du temps avec la vue calendrier, les insights SocialBI et les outils de plaidoyer"](https://www.g2.com/fr/survey_responses/oktopost-review-13058845)** **Rating:** 4.5/5.0 stars _— Jessica H._ [Read full review](https://www.g2.com/fr/survey_responses/oktopost-review-13058845) ### [Buzzmonitor](https://www.g2.com/fr/products/buzzmonitor/reviews) Buzzmonitor est une solution intégrée pour les marques cherchant à optimiser leur présence numérique et à transformer les données en stratégies efficaces. En tant que plateforme tout-en-un, elle combine la surveillance des médias sociaux, le service client multicanal, l'analyse des médias sociaux, les tableaux de bord, la planification des publications et l'analyse avancée des données, le tout alimenté par l'intelligence artificielle. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Buzzmonitor? - **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 8.1/10 (Category avg: 7.9/10) - **Évolutivité:** 9.3/10 (Category avg: 8.6/10) - **Personnalisation des rapports:** 9.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Buzzmonitor? - **Vendeur:** [Buzzmonitor LLC](https://www.g2.com/fr/sellers/buzzmonitor-llc) - **Année de fondation:** 2012 - **Emplacement du siège social:** Barueri, SP - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97b70292a8410560a439b7eac943325aa37e6490848bb9d94f86480f21ba7a98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzmonitor%2F&secure%5Burl_type%5D=linkedin_company_website) 199 employés sur LinkedIn® #### Who Uses This Product? - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About Buzzmonitor? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs adorent les **tableaux de bord personnalisables** de Buzzmonitor, qui simplifient l'analyse des données et améliorent les insights sans effort. - Les utilisateurs adorent Buzzmonitor pour son **design intuitif** , permettant une navigation facile et une analyse de données efficace pour des rapports complets. - Les utilisateurs adorent les **tableaux de bord personnalisables** et les **informations AI** de Buzzmonitor, qui améliorent l'analyse des données et font gagner du temps. - Les utilisateurs adorent les **informations d'IA** de Buzzmonitor, qui simplifient l'analyse et économisent un temps précieux dans la création de rapports. - Les utilisateurs adorent Buzzmonitor pour ses **puissantes analyses d'IA** , rendant l'analyse des médias sociaux efficace et simple. #### What Are Recent G2 Reviews of Buzzmonitor? **["Améliorez votre analyse tout en gagnant du temps"](https://www.g2.com/fr/survey_responses/buzzmonitor-review-11529461)** **Rating:** 5.0/5.0 stars _— Amanda S._ [Read full review](https://www.g2.com/fr/survey_responses/buzzmonitor-review-11529461) **["Mon expérience avec Buzzmonitor et l'analyse de données"](https://www.g2.com/fr/survey_responses/buzzmonitor-review-11568590)** **Rating:** 5.0/5.0 stars _— Nadja T._ [Read full review](https://www.g2.com/fr/survey_responses/buzzmonitor-review-11568590) #### What Are G2 Users Discussing About Buzzmonitor? - [À quoi sert BuzzMonitor ?](https://www.g2.com/fr/discussions/what-is-buzzmonitor-used-for) ### [Brandwatch Consumer Intelligence](https://www.g2.com/fr/products/brandwatch-consumer-intelligence/reviews) Brandwatch permet à plus de 5 000 des entreprises les plus admirées au monde de comprendre et d'interagir avec les clients à la vitesse des réseaux sociaux. Sa solution Consumer Intelligence offre des données enrichies par l'IA provenant de plus de 100 millions de sources sociales et en ligne, aidant les organisations axées sur les données à mieux comprendre comment les consommateurs perçoivent leurs marques, produits et tendances et sujets de l'industrie. Les informations tirées de ces données peuvent aider les entreprises à prendre des décisions plus rapides et plus intelligentes qui se connectent mieux avec leurs consommateurs. Opérant et servant des clients dans le monde entier, Brandwatch dispose de 15 bureaux à travers le globe et de plus de 1 000 employés dans le monde entier. Brandwatch est une entreprise de Cision. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 #### How Do G2 Users Rate Brandwatch Consumer Intelligence? - **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 6.8/10 (Category avg: 7.9/10) - **Évolutivité:** 8.2/10 (Category avg: 8.6/10) - **Personnalisation des rapports:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brandwatch Consumer Intelligence? - **Vendeur:** [Brandwatch](https://www.g2.com/fr/sellers/brandwatch) - **Site Web de l'entreprise:** www.brandwatch.com - **Année de fondation:** 2007 - **Emplacement du siège social:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 832 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analyste, Consultant - **Top Industries:** Marketing et publicité, Relations publiques et communications - **Company Size:** 35% Large, 34% Medium #### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** dans la création de widgets, permettant une visualisation efficace des données et une segmentation perspicace. - Les utilisateurs trouvent que la **facilité de suivi de la présence de la marque** dans Brandwatch Consumer Intelligence est extrêmement bénéfique pour les insights. - Les utilisateurs apprécient le **design intuitif** de Brandwatch, rendant l'écoute sociale et l'analyse accessibles à tous. - Les utilisateurs adorent les **tableaux de bord intuitifs** de Brandwatch, rendant l'analyse des données et des tendances facile et efficace. - Les utilisateurs accordent une grande importance à la **précision des données** de Brandwatch Consumer Intelligence, s'appuyant sur elle pour des informations et des décisions éclairées. ##### Cons - Les utilisateurs trouvent la **de Brandwatch Consumer Intelligence difficile, en particulier pour ceux qui sont nouveaux sur la plateforme.** - Les utilisateurs notent les **fonctionnalités limitées** de Brandwatch Consumer Intelligence, restreignant l'accès aux données et les capacités d'analyse. - Les utilisateurs expriment leur frustration face aux **limitations de la plateforme** , citant des problèmes avec l'analyse des réseaux sociaux, des dysfonctionnements du tableau de bord et des implémentations lentes de l'IA. - Les utilisateurs trouvent que le processus de configuration de Brandwatch Consumer Intelligence est **lourd et peu intuitif** , compliquant l'expérience initiale. - Les utilisateurs signalent des problèmes d' **inexactitude des données** dans Brandwatch, ce qui entrave des analyses et des insights efficaces. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **["BrandWatch pour vos besoins en écoute sociale"](https://www.g2.com/fr/survey_responses/brandwatch-consumer-intelligence-review-4237086)** **Rating:** 4.5/5.0 stars _— Francisco O._ [Read full review](https://www.g2.com/fr/survey_responses/brandwatch-consumer-intelligence-review-4237086) **["Intégration de comptes et requêtes pour obtenir plus de données et créer des rapports"](https://www.g2.com/fr/survey_responses/brandwatch-consumer-intelligence-review-12982834)** **Rating:** 5.0/5.0 stars _— Utilisateur vérifié à Marketing et publicité_ [Read full review](https://www.g2.com/fr/survey_responses/brandwatch-consumer-intelligence-review-12982834) #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/fr/discussions/what-does-brandwatch-do) - 1 comment - [Brandwatch est-il gratuit ?](https://www.g2.com/fr/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/fr/discussions/how-much-does-brandwatch-cost) - [À quoi sert Brandwatch ?](https://www.g2.com/fr/discussions/what-is-brandwatch-used-for) - 2 comments ### [Brand24](https://www.g2.com/fr/products/brand24/reviews) Brand24 est l'un des outils de surveillance des médias sociaux les plus avancés avec des rapports et des analyses alimentés par l'IA. Des milliers d'entreprises de toutes tailles utilisent Brand24 pour identifier et analyser les conversations en ligne sur leurs marques, produits et concurrents à travers le web. Brand24 permet à ses utilisateurs de rester informés sur ce qui se dit à propos de leurs entreprises en ligne, d'obtenir des informations sur les clients, d'engager des communautés, d'identifier des opportunités de vente, d'améliorer le service client sur les réseaux sociaux, d'atteindre des influenceurs et de surveiller leur concurrence. C'est un outil de surveillance des médias solide et abordable pour vous aider à gérer la réputation en ligne, suivre et évaluer les campagnes marketing, suivre vos concurrents, obtenir des retours clients, faire de la vente sociale et plus encore. **Average Rating:** 4.6/5.0 **Total Reviews:** 355 #### How Do G2 Users Rate Brand24? - **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Évolutivité:** 9.0/10 (Category avg: 8.6/10) - **Personnalisation des rapports:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brand24? - **Vendeur:** [Brand24](https://www.g2.com/fr/sellers/brand24) - **Site Web de l'entreprise:** brand24.com - **Année de fondation:** 2010 - **Emplacement du siège social:** Wrocław, Poland - **Twitter:** @brand24 23,583 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6733de2beadc5883ab6f36c3b1b7277b4f4d78375289d686971f0dfe2777b4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2890993%2F&secure%5Burl_type%5D=linkedin_company_website) 99 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Fondateur - **Top Industries:** Marketing et publicité, Technologie de l'information et services - **Company Size:** 65% Small, 28% Medium #### What Do G2 Reviewers Say About Brand24? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs adorent la **facilité d'utilisation** de Brand24, appréciant son tableau de bord intuitif et ses fonctionnalités de suivi en temps réel. - Les utilisateurs apprécient les **capacités de surveillance complètes** de Brand24, permettant un suivi sans effort des mentions en ligne et des insights. - Les utilisateurs trouvent la **surveillance de marque** de Brand24 inestimable pour suivre les mentions et s'engager dans des conversations sociales en temps réel. - Les utilisateurs apprécient l' **interface utilisateur intuitive** de Brand24, qui améliore leur expérience avec l'accès aux données en temps réel. - Les utilisateurs apprécient l' **efficacité** de Brand24 dans la création de rapports et la surveillance en temps réel, ce qui améliore considérablement leur flux de travail et la gestion du temps. ##### Cons - Les utilisateurs rencontrent des **problèmes de filtrage** incohérents qui entravent l'utilisabilité et compliquent le suivi à travers plusieurs projets. - Les utilisateurs expriment leur frustration face aux **fonctionnalités limitées** , au manque d'accès aux données historiques et aux options de personnalisation pour les projets. - Les utilisateurs rencontrent des problèmes d' **inexactitude des données** , car l'analyse des sentiments peut souvent mal interpréter le sarcasme et les émotions mixtes. - Les utilisateurs notent la **présence de contenu non pertinent** dans Brand24, ce qui complique la compréhension de leur présence en ligne. - Les utilisateurs rencontrent des **temps de chargement lents** avec Brand24, ce qui peut entraver leur capacité à accéder rapidement aux données. #### What Are Recent G2 Reviews of Brand24? **["Informations en temps réel avec une configuration conviviale"](https://www.g2.com/fr/survey_responses/brand24-review-12533019)** **Rating:** 5.0/5.0 stars _— Bartłomiej K._ [Read full review](https://www.g2.com/fr/survey_responses/brand24-review-12533019) **["Le rôle de Brand24 en tant que plateforme d'écoute sociale"](https://www.g2.com/fr/survey_responses/brand24-review-12964263)** **Rating:** 5.0/5.0 stars _— Beata R._ [Read full review](https://www.g2.com/fr/survey_responses/brand24-review-12964263) ### [YouScan](https://www.g2.com/fr/products/youscan/reviews) YouScan est une plateforme d'écoute sociale de nouvelle génération, alimentée par l'IA, conçue pour aider les utilisateurs à obtenir des informations approfondies sur le comportement et le sentiment des clients. Cette solution innovante s'adresse spécifiquement aux spécialistes du marketing, aux chercheurs et aux professionnels des relations publiques qui cherchent à comprendre leur audience de manière plus complète. En analysant ce que disent, font et qui sont les clients, YouScan offre une vue holistique des interactions des consommateurs avec les marques, permettant aux organisations de prendre des décisions éclairées basées sur des données en temps réel. La plateforme est particulièrement bénéfique pour une gamme diversifiée d'utilisateurs, y compris les grandes entreprises et les marques plus petites, centrées sur le client. Avec plus de 400 clients dans le monde, y compris des géants de l'industrie comme Nestlé, L'Oréal et Coca-Cola, YouScan est de confiance pour les marques établies et les entreprises émergentes. Sa mission est de permettre aux organisations d'écouter efficacement leurs clients, favorisant un engagement amélioré et une croissance stratégique. YouScan se distingue par plusieurs fonctionnalités clés qui le démarquent dans la catégorie de l'écoute sociale. L'une de ses offres phares est le Copilot Insights, un agent d'écoute sociale conversationnel alimenté par l'IA. Cette fonctionnalité simplifie le processus d'extraction d'informations précieuses à partir de vastes quantités de données textuelles, permettant aux utilisateurs d'évaluer sans effort les opinions des consommateurs sur les marques, les concurrents et les événements pertinents. De plus, les capacités d'analyse d'image de pointe de YouScan permettent une "écoute visuelle", permettant aux utilisateurs de comprendre comment les consommateurs interagissent avec les marques à travers les images des réseaux sociaux, y compris la détection de logos de marque et les rapports de contenu visuel automatisés. Comprendre l'audience est crucial pour des stratégies marketing efficaces, et YouScan excelle dans ce domaine avec sa fonctionnalité Audience Insights. Cet outil fournit des informations démographiques, des intérêts et des professions des individus discutant des marques et des sujets sur les réseaux sociaux, permettant aux utilisateurs d'adapter leurs efforts marketing à des segments spécifiques. Les puissantes capacités de reporting de la plateforme, combinées à une interface élégante et conviviale, la rendent accessible et attrayante pour un large éventail d'utilisateurs, des grandes entreprises aux startups. Reconnu par les experts de l'industrie, YouScan a reçu des distinctions telles que d'être nommé "Cool AI Vendor for Marketing" par Gartner et de remporter plusieurs MarkTech Breakthrough Awards pour le "Meilleur logiciel de surveillance des médias sociaux". Fondé à Kyiv, YouScan s'est développé en une équipe distribuée avec des bureaux à travers l'Europe et l'Amérique latine, reflétant son engagement à servir une clientèle mondiale tout en évoluant continuellement pour répondre aux besoins du marché. **Average Rating:** 4.7/5.0 **Total Reviews:** 296 #### How Do G2 Users Rate YouScan? - **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 9.4/10 (Category avg: 7.9/10) - **Évolutivité:** 9.2/10 (Category avg: 8.6/10) - **Personnalisation des rapports:** 9.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind YouScan? - **Vendeur:** [YouScan](https://www.g2.com/fr/sellers/youscan) - **Site Web de l'entreprise:** www.youscan.io - **Année de fondation:** 2010 - **Emplacement du siège social:** Kyiv, Kyiv City - **Twitter:** @YouScan\_io 441 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employés sur LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing et publicité, Recherche de marché - **Company Size:** 48% Small, 35% Medium #### What Do G2 Reviewers Say About YouScan? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs louent YouScan pour son **excellent support client** , fournissant une assistance rapide et enrichissant les expériences d'intégration. - Les utilisateurs louent YouScan pour son **service client utile** qui répond rapidement aux questions et améliore l'expérience utilisateur. - Les utilisateurs apprécient YouScan pour sa **facilité d'utilisation** , vantant une interface intuitive et un support client utile. - Les utilisateurs sont impressionnés par les **capacités analytiques puissantes** de YouScan, leur permettant de découvrir des insights exploitables efficacement. - Les utilisateurs trouvent les **capacités d'écoute sociale** de YouScan inestimables pour surveiller les mentions de marque et améliorer l'engagement client. ##### Cons - Les utilisateurs trouvent la **, surtout avec les requêtes de recherche, ce qui rend l'adaptation difficile pour les nouveaux utilisateurs.** - Les utilisateurs trouvent la **courbe d'apprentissage difficile** un défi, nécessitant du temps pour maîtriser efficacement les fonctionnalités étendues de YouScan. - Les utilisateurs expriment leur frustration face à la **lenteur des performances** de YouScan lors de l'analyse de grands ensembles de données, ce qui affecte l'efficacité et l'utilisabilité. - Les utilisateurs notent les **fonctionnalités limitées** de YouScan, notamment en ce qui concerne le nombre de requêtes et les capacités d'extraction de données. - Les utilisateurs rencontrent des défis avec **l'inexactitude des données** en raison de capacités de requête limitées et de la difficulté à nettoyer les données efficacement. #### What Are Recent G2 Reviews of YouScan? **["YouScan est essentiel pour l'écoute sur TikTok—et précieux sur toutes les plateformes."](https://www.g2.com/fr/survey_responses/youscan-review-12791704)** **Rating:** 4.5/5.0 stars _— Jack F._ [Read full review](https://www.g2.com/fr/survey_responses/youscan-review-12791704) **["Excellente couverture des threads, configuration API fluide et support CSM proactif"](https://www.g2.com/fr/survey_responses/youscan-review-12851551)** **Rating:** 4.5/5.0 stars _— bizinside ._ [Read full review](https://www.g2.com/fr/survey_responses/youscan-review-12851551) #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/fr/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [À quoi sert YouScan ?](https://www.g2.com/fr/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Freportei%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Freportei%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Freportei%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Freportei%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [20](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Freportei%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=20#product-list) - [21](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Freportei%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=21#product-list) - [Next ›Next ›](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Freportei%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Session Replay Software](https://www.g2.com/categories/session-replay) [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software) [Employer of Record (EOR) Software](https://www.g2.com/categories/employer-of-record-eor) [Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr) [Email Marketing Software](https://www.g2.com/categories/email-marketing) Similar Categories - [Influencer Marketing Platforms](/categories/influencer-marketing-platforms) - [Other Social Media](/categories/other-social-media) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Social Media Analytics Themes](/categories/social-media-analytics/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages Top Tools at a Glance | | Multi-channel social reporting with campaign tagging | User Review "Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing" | | | Multi-account scheduling with unified social inbox | User Review "Hootsuite simplifies multi-network management and campaign steering" | | | Cross-platform scheduling with unified engagement tracking | User Review "Streamlined Social Media Management with Seamless Integration" | | | Multi-location social and review management | User Review "SOCI streamlines social media management, boosting online presence and accountability" | | | Multi-platform scheduling with unified inbox engagement | User Review "All-in-One Social Management with Excellent Support and Smart Automations" | | | SEO-driven social scheduling with competitor tracking | User Review "Reliable, Modern Marketing Suite with Powerful API/MCP Improvements" | | | Multi-link bio pages with click analytics | User Review "Effortless Link Management, Limited Customization" | | | Social listening with cross-channel media monitoring | User Review "Reliable Keyword Search and Flexible Article Sorting" | | | Shortened link tracking across social channels | User Review "There's a lot more to Bitly than shortening links!" | * * * Show More * * * ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.