# Best SMS Marketing Software

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 532

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,700+ Authentic Reviews
- 532+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=22329&focus%5B%5D=124128)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, Klaviyo, and HighLevel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=highlevel)

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-13T18%3A54%3A58Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing&secure%5Btoken%5D=c81bb875196e4c3ad93f8fe440dbb0cdc9e52a23b9102ef8192e985ec6790004&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url)

### [Attentive](https://www.g2.com/products/attentive/reviews)

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,473

#### How Do G2 Users Rate Attentive?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.1/10 (Category avg: 8.4/10)
- **API Integration:** 8.2/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Attentive?

- **Seller:** [Attentive](https://www.g2.com/sellers/attentive)
- **Company Website:** attentive.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York, United States
- **Twitter:** @attentivehq  
9,682 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,508 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 56% Small, 33% Medium

#### What Do G2 Reviewers Say About Attentive?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication.
- Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents.
- Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management.
- Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support.
- Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team.

##### Cons

- Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management.
- Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval.
- Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation.
- Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities.
- Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms.

#### What Are Recent G2 Reviews of Attentive?

**["Exceptional Lead Generation and Intuitive Design"](https://www.g2.com/survey_responses/attentive-review-11817313)**

**Rating:** 5.0/5.0 stars

_— Daniel M._

[Read full review](https://www.g2.com/survey_responses/attentive-review-11817313)

**["Sugarloaf Mountain –– Your Maine Attentive Review ✔️"](https://www.g2.com/survey_responses/attentive-review-13130314)**

**Rating:** 5.0/5.0 stars

_— Jess J._

[Read full review](https://www.g2.com/survey_responses/attentive-review-13130314)

### [Insider One](https://www.g2.com/es/products/insider-one/reviews)

Insider One es la plataforma número 1 que reúne todo lo que los equipos de marketing y compromiso con el cliente necesitan en un solo lugar para que puedan alcanzar su máximo potencial y volverse imparables. Con la IA en su núcleo y una Plataforma de Datos del Cliente (CDP) integrada, Insider One une datos, personalización y orquestación de viajes a través del conjunto más extenso de canales nativamente soportados, incluyendo WhatsApp, SMS, Email, Web, App y Búsqueda en el Sitio. Insider One ofrece la experiencia definitiva de proveedor, probada en quince industrias y más de 30 países durante más de una década, para ayudar a los equipos a ser los primeros, estar enfocados y ser progresistas, redefiniendo lo que significa liderar en el compromiso con el cliente. Confiado por más de 2,000 clientes, incluyendo algunas de las marcas más queridas del mundo como Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines y GAP, para acelerar el crecimiento, construir amor por el cliente y convertirse en un líder del mercado. Amado por los clientes, reconocido por los analistas, Insider One es el único proveedor reconocido como el líder número 1 en todas las capacidades que los equipos de marketing y compromiso con el cliente necesitan, incluyendo IA, Gestión de Datos del Cliente, Orquestación de Viajes Multicanal y Personalización, ofreciendo a las marcas una excelencia de producto inigualable dentro de una plataforma consolidada única. Los reconocimientos incluyen: Líder en el IDC MarketScape: Plataformas de Marketing Habilitadas por IA a Nivel Mundial para Empresas 2025 Líder 2025 en el Cuadrante Mágico de Gartner para Motores de Personalización Elección del Cliente #1: 2025 Gartner Voice of the Customer para Motores de Personalización Líder en el Forrester Wave para Plataformas de Optimización de Experiencia, Q4 2024 La Elección del Cliente de Gartner para Hubs de Marketing Multicanal en 2025 El Líder #1 de G2 en 11 categorías, incluyendo CDP, Motores de Personalización, Marketing Móvil, Análisis de Viaje del Cliente, Marketing por SMS, Marketing por WhatsApp, Búsqueda en eCommerce y Personalización en eCommerce, con una puntuación perfecta de satisfacción del usuario de 100/100. Hoy en día, Insider One está impulsado por más de 1,500 miembros del equipo que representan más de 50 nacionalidades en más de 30 oficinas. La empresa fue fundada por una mujer y es predominantemente propiedad de mujeres, con el 70% de los roles ejecutivos senior, incluyendo el CEO, CMO, CHRO y CFO, ocupados por mujeres. A través de iniciativas como 100 Ciudades, 100 Proyectos, Club de Jóvenes Ingenieros, SheCodes y SheLeads, Insider One continúa expandiendo su impacto positivo en comunidades globales, impulsando oportunidades, inclusión, educación y equidad para esta y futuras generaciones.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,398

#### How Do G2 Users Rate Insider One?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.4/10 (Category avg: 9.1/10)
- **Informes:** 9.4/10 (Category avg: 8.4/10)
- **Integración de API:** 9.4/10 (Category avg: 8.5/10)
- **Automatización de Marketing:** 9.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Insider One?

- **Vendedor:** [Insider One](https://www.g2.com/es/sellers/insider-one)
- **Sitio web de la empresa:** useinsider.com
- **Año de fundación:** 2012
- **Ubicación de la sede:** Global
- **Twitter:** @insiderone  
1 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,530 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Especialista en Marketing Digital, Gerente de Marketing
- **Top Industries:** Venta al por Menor, Indumentaria y Moda
- **Company Size:** 46% Medium, 28% Small

#### What Do G2 Reviewers Say About Insider One?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran beneficiosa la **facilidad de uso** de Insider One, lo que permite realizar ediciones rápidas de campañas y mejorar el compromiso del cliente.
- Los usuarios destacan las **estrategias mejoradas de compromiso con el cliente** de Insider One, facilitando interacciones personalizadas y oportunas a través de canales.
- Los usuarios valoran las **funciones de personalización** de Insider One, mejorando el compromiso del cliente y aumentando las conversiones de manera efectiva.
- Los usuarios valoran las **altas capacidades de compromiso** de Insider One a través de mensajes personalizados y recomendaciones de productos oportunas.
- Los usuarios elogian el **soporte proactivo** del equipo de Éxito del Cliente de Insider, mejorando su experiencia y proporcionando ideas estratégicas.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** debido a las numerosas funciones, lo que hace que la configuración inicial y la optimización sean desafiantes.
- Los usuarios enfrentan una **experiencia de aprendizaje difícil** debido a la configuración compleja y la pronunciada curva de aprendizaje de Insider One.
- Los usuarios encuentran que el **proceso de configuración que consume mucho tiempo** para campañas y encuestas es una desventaja significativa.
- Los usuarios enfrentan una **alta curva de aprendizaje** con Insider One, necesitando tiempo para familiarizarse con sus características.
- Los usuarios informan que los **problemas de integración** con Insider One requieren tiempo, recursos y experiencia técnica significativos para resolver.

#### What Are Recent G2 Reviews of Insider One?

**["Insider One unifica datos y canales con una Orquestación de Viajes realmente fluida"](https://www.g2.com/es/survey_responses/insider-one-review-13037392)**

**Rating:** 5.0/5.0 stars

_— Gabriel A._

[Read full review](https://www.g2.com/es/survey_responses/insider-one-review-13037392)

**["Los viajes y recomendaciones de Insider elevaron nuestro CTR al 11% y nos ayudaron a generar más de 10,000 leads."](https://www.g2.com/es/survey_responses/insider-one-review-13213232)**

**Rating:** 5.0/5.0 stars

_— Jamal eddine Z._

[Read full review](https://www.g2.com/es/survey_responses/insider-one-review-13213232)

#### What Are G2 Users Discussing About Insider One?

- [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/es/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment
- [¿Podemos decidir qué campañas deben priorizarse más cuando los usuarios son elegibles para múltiples recorridos y pueden recibir múltiples mensajes?](https://www.g2.com/es/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment
- [¿Ofrece Insider segmentos predictivos para dirigirse a los usuarios?](https://www.g2.com/es/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment
- [¿Es posible enviar recomendaciones de productos personalizadas en notificaciones push web?](https://www.g2.com/es/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment
- [¿Cómo puede Insider ayudar a personalizar experiencias mientras respeta la privacidad de los clientes?](https://www.g2.com/es/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment

### [Birdeye](https://www.g2.com/products/birdeye/reviews)

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,072

#### How Do G2 Users Rate Birdeye?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting:** 9.1/10 (Category avg: 8.4/10)
- **API Integration:** 8.5/10 (Category avg: 8.5/10)
- **Marketing Automation:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Birdeye?

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Company Website:** www.birdeye.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Hospital & Health Care, Real Estate
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews.
- Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient.
- Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly.
- Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation.
- Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication.

##### Cons

- Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements.
- Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience.
- Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues.
- Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology.
- Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience.

#### What Are Recent G2 Reviews of Birdeye?

**["We Came Back to Birdeye for a Reason"](https://www.g2.com/survey_responses/birdeye-review-13192521)**

**Rating:** 5.0/5.0 stars

_— Terry Lind S._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-13192521)

**["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451)

#### What Are G2 Users Discussing About Birdeye?

- [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment
- [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment

### [SlickText](https://www.g2.com/products/slicktext/reviews)

SlickText is a comprehensive SMS marketing solution designed to help businesses establish and nurture valuable relationships with their audience through personalized and targeted text messaging. This platform offers a range of tools that enable users to effectively communicate with their customers, driving engagement and fostering loyalty. By leveraging the power of SMS, businesses can reach their audience directly on their mobile devices, ensuring timely and relevant interactions. The target audience for SlickText includes businesses of all sizes, from startups seeking to build their customer base to established enterprises looking to enhance their marketing strategies. The platform caters to various industries including restaurants, retail, churches, employee communications, nonprofits, creators, ecommerce, event venues, service-based businesses, healthcare, and more. Specific use cases for SlickText include sending promotional offers, event reminders, customer surveys, and appointment confirmations, all of which can significantly improve customer engagement and satisfaction. Key features of SlickText include user-friendly marketing tools that simplify the process of creating and managing SMS campaigns. The platform offers automated workflows that allow businesses to set up triggers for messages based on customer behavior, ensuring timely communication without the need for constant manual input. Additionally, SlickText provides advanced analytics that empower users to track the performance of their campaigns, enabling data-driven decisions that can enhance future marketing efforts. SlickText also offers more native integrations than most SMS marketing platforms, helping you connect texting with the tools your business already uses without relying on Zapier for every connection. Native integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, Drip, HubSpot, Keap, Kit, Mailchimp, Make, Meta, Pinterest, Pipedrive, Salesforce, Shopify, Slack, and Zapier. For anything not listed, you can also use Zapier or Make to connect SlickText with thousands of additional apps. One of the standout benefits of SlickText is its ability to help businesses grow their subscriber lists effectively. With features designed to capture and retain customer information, users can expand their reach and increase their potential for conversions. The platform’s focus on personalized messaging allows businesses to tailor their communications to meet the specific needs and preferences of their audience, ultimately leading to higher engagement rates and improved revenue outcomes. SlickText's commitment to customer support further differentiates it in the SMS marketing landscape. With a team dedicated to assisting users at every stage of their marketing journey, businesses can feel confident in their ability to navigate the platform and maximize its features. This customer-centric approach ensures that users not only have access to powerful marketing tools but also receive the guidance they need to achieve their goals effectively.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,879

#### How Do G2 Users Rate SlickText?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Reporting:** 8.6/10 (Category avg: 8.4/10)
- **API Integration:** 9.0/10 (Category avg: 8.5/10)
- **Marketing Automation:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SlickText?

- **Seller:** [SlickText](https://www.g2.com/sellers/slicktext)
- **Company Website:** www.slicktext.com
- **Year Founded:** 2012
- **HQ Location:** Nashville, TN and Jamestown, NY
- **Twitter:** @SlickText  
683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e896ed0d40ad9e17646f48d3ab1f3ed4b29d416611a2b3de174613dfc2a7f35&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fslicktext%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Non-Profit Organization Management, Retail
- **Company Size:** 66% Small, 18% Medium

#### What Do G2 Reviewers Say About SlickText?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of SlickText, making it simple to send important updates effortlessly.
- Users praise the **helpful customer support** , noting quick responses and seamless campaign management for their business needs.
- Users find the **helpful customer support** invaluable for creating and sending successful text campaigns easily.
- Users find SlickText **incredibly easy to use** , appreciating its intuitive interface and seamless onboarding process.
- Users appreciate the **easy communication** features of SlickText, allowing simple messaging and interaction with customers and teams.

##### Cons

- Users are frustrated by the **high costs** and limitations on message usage with SlickText, impacting their overall satisfaction.
- Users express confusion over the **text cost system** , often relying on support to clarify their message limits.
- Users find the platform lacks **advanced automation features** , limiting flexibility in multi-step workflows and integrations.
- Users find the **limited features** of SlickText restrict their ability to track analytics and customize outcomes effectively.
- Users face a **steep learning curve** with SlickText's dashboard and terminology, complicating the initial setup process.

#### What Are Recent G2 Reviews of SlickText?

**["Effortless Mass Texting and Smart Keyword Campaigns with SlickText"](https://www.g2.com/survey_responses/slicktext-review-12927767)**

**Rating:** 4.0/5.0 stars

_— Nitin V._

[Read full review](https://www.g2.com/survey_responses/slicktext-review-12927767)

**["Simple, robust, capable, and well-supported."](https://www.g2.com/survey_responses/slicktext-review-12666409)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/slicktext-review-12666409)

#### What Are G2 Users Discussing About SlickText?

- [What is SlickText used for?](https://www.g2.com/discussions/what-is-slicktext-used-for) - 3 comments

## FAQs About SMS Marketing Software

Generated using AI

Last updated: June 3, 2026

### Which SMS marketing service integrates with my CRM

Based on G2 reviews, these products are commonly used when buyers want SMS tools that connect customer data, campaigns, and follow-up workflows.

- [Attentive](https://www.g2.com/products/attentive) — Shopify-focused SMS with app integrations.
- [Insider One](https://www.g2.com/products/insider-one) — trigger-based journeys across multiple channels.
- [HighLevel](https://www.g2.com/products/highlevel) — built-in CRM for calls and texts.
- [Birdeye](https://www.g2.com/products/birdeye) — two-way chat with integrated tools.

### What's the best service for SMS marketing

Based on G2 reviews, these products are frequently highlighted for usability, campaign management, and customer communication workflows in SMS marketing.

- [Attentive](https://www.g2.com/products/attentive) — segmented campaigns and journey automation.
- [SlickText](https://www.g2.com/products/slicktext) — simple bulk texting and workflows.
- [Textedly](https://www.g2.com/products/textedly) — mass messaging with scheduling features.
- [Podium](https://www.g2.com/products/podium) — texting, reviews, and customer engagement.

### Most reliable SMS marketing platform for retailers

Based on G2 reviews, these products are often associated with dependable campaign execution, audience targeting, and retail-focused customer messaging.

- [Attentive](https://www.g2.com/products/attentive) — product launches, sales, and back-in-stock.
- [Insider One](https://www.g2.com/products/insider-one) — multichannel retail journeys and segmentation.
- [Birdeye](https://www.g2.com/products/birdeye) — text campaigns with client outreach.
- [Podium](https://www.g2.com/products/podium) — customer texting and review capture.

### What should buyers look for in sms marketing companies

According to verified users, buyers often look first at how easy the platform is to launch and manage. Across recent reviews, common evaluation points include campaign setup, audience segmentation, automation for recurring messages, reporting visibility, and support responsiveness. Integration strength also shows up repeatedly, especially for ecommerce stores, CRM tools, and email platforms. Buyers also pay close attention to whether messaging can be managed in one place across channels, and whether the product supports targeted outreach like reminders, promotions, or lifecycle campaigns. Review themes also suggest checking how well the platform handles workflows without requiring constant manual intervention.

### What features define modern SMS marketing

According to verified users, modern SMS marketing is defined by a mix of speed, targeting, and automation. Recent reviews repeatedly mention segmentation, campaign scheduling, triggered journeys, analytics dashboards, and real-time messaging as core expectations. Buyers also seem to value AI assistance for copy creation, testing, or workflow setup, along with the ability to manage email and SMS together. Integration support is another recurring theme, especially with ecommerce platforms, customer data tools, and CRM systems. Many reviewers also highlight reporting, audience management, and the ability to personalize messages based on behavior or lifecycle stage as important features in current SMS marketing platforms.

### [Podium](https://www.g2.com/products/podium/reviews)

Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,026

#### How Do G2 Users Rate Podium?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **API Integration:** 8.2/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Podium?

- **Seller:** [Podium](https://www.g2.com/sellers/podium)
- **Company Website:** www.podium.com
- **Year Founded:** 2014
- **HQ Location:** Lehi, UT
- **Twitter:** @PodiumHQ  
4,178 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69a2d95c333ec35bbf2027bf2b49f38aee41da678beec29147a1777113f278c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9203219%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,569 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, General Manager
- **Top Industries:** Automotive, Retail
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About Podium?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Podium for its **user-friendly design** , ensuring easy navigation and effective customer management.
- Users commend Podium for its **fantastic support and user-friendly features** , ultimately enhancing business operations and customer engagement.
- Users appreciate Podium's **unified communication capabilities** , seamlessly integrating messages across various platforms into one intuitive dashboard.
- Users find **easy communication** with Podium vital for real-time customer engagement and access to previous messages.
- Users praise the **excellent customer support** from Podium, enhancing business operations and increasing customer satisfaction seamlessly.

##### Cons

- Users experience **messaging issues** in Podium, struggling to manage large volumes and retrieve past correspondence efficiently.
- Users note the **lack of additional features** in Podium, affecting their service offerings and customer interaction experience.
- Users find Podium has **limited features** , making it challenging to manage large message volumes and lacking integration with Hubspot.
- Users find Podium's pricing to be **excessive** , particularly for small businesses seeking advanced features.
- Users are frustrated with **poor customer support** , facing delays and unnecessary hurdles during the cancellation process.

#### What Are Recent G2 Reviews of Podium?

**["Podium Transformed Our Agency Communication with Seamless on Demand Integrations"](https://www.g2.com/survey_responses/podium-review-12909019)**

**Rating:** 5.0/5.0 stars

_— Kenya A._

[Read full review](https://www.g2.com/survey_responses/podium-review-12909019)

**["Fees less like a review collection tool and more like a digital front desk"](https://www.g2.com/survey_responses/podium-review-12877946)**

**Rating:** 4.0/5.0 stars

_— Neelakshi S._

[Read full review](https://www.g2.com/survey_responses/podium-review-12877946)

#### What Are G2 Users Discussing About Podium?

- [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) - 2 comments
- [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) - 2 comments
- [What is podium app?](https://www.g2.com/discussions/what-is-podium-app)

### [HighLevel](https://www.g2.com/products/highlevel/reviews)

HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial!

**Average Rating:** 4.6/5.0

**Total Reviews:** 636

#### How Do G2 Users Rate HighLevel?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Reporting:** 8.8/10 (Category avg: 8.4/10)
- **API Integration:** 8.6/10 (Category avg: 8.5/10)
- **Marketing Automation:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HighLevel?

- **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel)
- **Company Website:** gohighlevel.com
- **Year Founded:** 2018
- **HQ Location:** Dallas, Texas
- **Twitter:** @gohighlevel  
8,862 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089a0fc65d9582c7686e98c3d2241d83a7dea5d7f4dda4b2af2942b3940a420d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighlevel%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,407 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Consulting
- **Company Size:** 64% Small, 3% Medium

#### What Do G2 Reviewers Say About HighLevel?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **flexibility and affordability** of HighLevel, praising its comprehensive features and seamless integrations.
- Users appreciate the **efficiency and customer service** of HighLevel, enjoying comprehensive options without extra costs.
- Users appreciate the **excellent customer support** of HighLevel, which enhances overall satisfaction and functionality.
- Users value the **extensive features** of HighLevel, applauding the innovative tools that enhance their marketing capabilities.
- Users value the **intuitive automation** capabilities of HighLevel, enhancing functionality and streamlining client management effortlessly.

##### Cons

- Users find the **learning curve challenging** , as the complexity and constant updates can be overwhelming.
- Users desire **more features** in HighLevel, particularly for email marketing and live streaming integrations.
- Users find a **steep learning curve** with HighLevel, which can be challenging for those unprepared for extensive training.
- Users find HighLevel to be **not intuitive** , facing confusion due to its complexity and extensive information.
- Users express frustration over **poor customer support** , often receiving unhelpful, vague responses to their inquiries.

#### What Are Recent G2 Reviews of HighLevel?

**["Outstanding C \*\*\*\*\* 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email"](https://www.g2.com/survey_responses/highlevel-review-12853292)**

**Rating:** 5.0/5.0 stars

_— Joe G._

[Read full review](https://www.g2.com/survey_responses/highlevel-review-12853292)

**["Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM"](https://www.g2.com/survey_responses/highlevel-review-13050560)**

**Rating:** 5.0/5.0 stars

_— Marque C._

[Read full review](https://www.g2.com/survey_responses/highlevel-review-13050560)

#### What Are G2 Users Discussing About HighLevel?

- [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote
- [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment
- [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote
- [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment
- [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote

### [Textedly](https://www.g2.com/es/products/textedly/reviews)

Textedly es la plataforma líder en la industria de marketing y comunicaciones por SMS impulsada por IA que permite a las organizaciones conectarse sin problemas con sus audiencias a través del poder del texto SMS, la mensajería MMS y la IA de próxima generación. Como una solución integral de software de mensajería, Textedly ayuda a los equipos de marketing, soporte al cliente y ventas de PYMEs y empresas globales a entregar campañas altamente personalizadas, notificaciones oportunas e interacciones automatizadas bidireccionales. Al combinar agentes avanzados de voz y mensajería con IA con una sólida creación de campañas y gestión de contactos, Textedly sirve como el centro de comando todo en uno definitivo para el compromiso del cliente. Características y Beneficios Clave: • Potentes Agentes de Voz y Mensajería con IA: Eleva tus comunicaciones con IA conversacional e inteligente. Despliega agentes de texto y voz autónomos para manejar soporte al cliente 24/7, responder preguntas frecuentes, calificar clientes potenciales e impulsar el compromiso a gran escala sin intervención humana. • Mensajería Masiva SMS y MMS: Envía mensajes de texto de alto volumen (400,000) y mensajes multimedia enriquecidos con identificadores de remitente personalizables, asegurando que tu marca se destaque y entregue contenido personalizado al instante. • Buzón de Mensajería Bidireccional: Centraliza las respuestas y las conversaciones del equipo en un buzón compartido en tiempo real para un compromiso con el cliente sin interrupciones y de alto contacto. • Programación Automatizada y Campañas de Goteo: Construye flujos de trabajo de mensajes sofisticados. Crea secuencias de goteo únicas, recurrentes o complejas con ventanas de entrega precisas optimizadas para las zonas horarias de tu audiencia. • Segmentación de Contactos y Gestión de Listas: Construye listas dinámicas y altamente dirigidas basadas en campos personalizados, etiquetas y fuentes de importación para asegurar que el mensaje correcto siempre llegue al usuario correcto. • Enriquecimiento de Contactos con Signal AI: Desbloquea una inteligencia de audiencia sin igual con Signal AI. Enriquece instantáneamente tus perfiles de contacto cuando estén disponibles, recuperando nombres y apellidos, direcciones de correo electrónico, lo que te permite hiperpersonalizar tu alcance y conectarte con tu audiencia a un nivel más profundo. Puntos de Valor Adicionales: • Procesamiento de Pagos Integrado: Convierte conversaciones en conversiones. Recoge pagos de manera segura con tu propia cuenta de comerciante de tarjetas de crédito y envía enlaces de pago móvil directamente dentro de los hilos de SMS para agilizar drásticamente las transacciones. • Gestión de Reputación y Reseñas de Google: Acelera el crecimiento de tu marca con herramientas integradas diseñadas para solicitar, gestionar y optimizar automáticamente tus reseñas en línea. • Biblioteca de Plantillas y Fichas de Personalización: Lanza campañas más rápido utilizando una biblioteca de plantillas preconstruidas y campos inteligentes dinámicos (por ejemplo, {{FirstName}}) para maximizar la relevancia del mensaje y las tasas de conversión. ¿Por qué Elegir Textedly? Al unificar la mensajería masiva escalable, agentes inteligentes de voz y texto con IA, campañas de goteo automatizadas y procesamiento de pagos sin interrupciones, Textedly va mucho más allá del marketing de texto tradicional. Proporcionamos un ecosistema de última generación, rico en funciones, para organizaciones que demandan comunicación innovadora, efectiva y automatizada con sus audiencias.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,387

#### How Do G2 Users Rate Textedly?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.3/10 (Category avg: 9.1/10)
- **Informes:** 8.1/10 (Category avg: 8.4/10)
- **Integración de API:** 8.0/10 (Category avg: 8.5/10)
- **Automatización de Marketing:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Textedly?

- **Vendedor:** [Textedly](https://www.g2.com/es/sellers/textedly)
- **Sitio web de la empresa:** www.textedly.com
- **Año de fundación:** 2015
- **Ubicación de la sede:** Los Angeles, CA
- **Twitter:** @textedly\_  
400 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bde44e1978ea2dc931990cb78c8ef78bc8eb746a281bbe06acb194bd63ec629&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18029956%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Director Ejecutivo
- **Top Industries:** Gestión de organizaciones sin fines de lucro, Bienes Raíces
- **Company Size:** 66% Small, 28% Medium

#### What Do G2 Reviewers Say About Textedly?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian a Textedly por su **atención al cliente receptiva** , ayudándoles a navegar el marketing por SMS con facilidad y confianza.
- Los usuarios encuentran Textedly notablemente **fácil de usar** , con una interfaz intuitiva que simplifica la programación y el seguimiento de mensajes masivos.
- Los usuarios aprecian el **servicio de atención al cliente útil** de Textedly, resolviendo rápidamente los problemas y asegurando experiencias de marketing por SMS sin contratiempos.
- Los usuarios aprecian las **capacidades de comunicación fáciles** de Textedly, mejorando significativamente el compromiso del cliente y las tasas de respuesta.
- A los usuarios les encanta la **eficiencia de los mensajes de texto** con Textedly, ahorrando tiempo y mejorando las confirmaciones de citas.

##### Cons

- Los usuarios encuentran que los precios de Textedly son **caros** , especialmente con tarifas por características que deberían estar incluidas en los planes básicos.
- Los usuarios están decepcionados con las **funciones faltantes** como el almacenamiento de listas de texto y los precios más altos de lo esperado para capacidades adicionales.
- Los usuarios expresan preocupaciones sobre **problemas de SMS** como la expiración de mensajes, el conteo de caracteres y la funcionalidad limitada de la aplicación.
- Los usuarios encuentran **desafiante la curva de aprendizaje** con la configuración y los procesos iniciales siendo complejos y poco claros.
- Los usuarios encuentran que las **funciones limitadas de mensajería** de Textedly restringen su eficiencia y flexibilidad en la comunicación.

#### What Are Recent G2 Reviews of Textedly?

**["Textedly ha hecho nuestro marketing mucho más fácil"](https://www.g2.com/es/survey_responses/textedly-review-13098157)**

**Rating:** 4.5/5.0 stars

_— Team S._

[Read full review](https://www.g2.com/es/survey_responses/textedly-review-13098157)

**["Textedly es fácil de usar con un soporte al cliente verdaderamente de primera categoría."](https://www.g2.com/es/survey_responses/textedly-review-13041290)**

**Rating:** 5.0/5.0 stars

_— Bethany V._

[Read full review](https://www.g2.com/es/survey_responses/textedly-review-13041290)

#### What Are G2 Users Discussing About Textedly?

- [What is Textedly used for?](https://www.g2.com/es/discussions/what-is-textedly-used-for) - 1 comment
- [What are the features of SMS?](https://www.g2.com/es/discussions/textedly-what-are-the-features-of-sms)
- [¿Cuánto cuesta Textedly?](https://www.g2.com/es/discussions/how-much-does-textedly-cost) - 2 comments
- [¿Cómo se usa Textedly?](https://www.g2.com/es/discussions/how-do-you-use-textedly) - 3 comments
- [What is Textedly?](https://www.g2.com/es/discussions/what-is-textedly) - 2 comments

### [Klaviyo](https://www.g2.com/es/products/klaviyo/reviews)

Klaviyo es la plataforma todo en uno que ayuda a las empresas B2C a crecer integrando marketing, análisis y servicio al cliente en una sola solución. Impulsado por datos unificados e IA incorporada, Klaviyo empodera a las empresas B2C: - Orquestar tu marketing por correo electrónico, marketing por SMS, RCS, notificaciones push, WhatsApp, reseñas, formularios y anuncios en una sola plataforma - Sincronizar con más de 400 herramientas para capturar y unificar datos de comportamiento - Mensajes, segmentos, tiempos y creatividad optimizados por IA para escalar conversiones - Desbloquear análisis como RFM, informes de embudo e información de catálogo Al capturar cada clic, compra y conversación en un perfil unificado, Klaviyo impulsa la automatización de marketing que genera viajes personalizados basados en disparadores a través de cada canal, sin necesidad de herramientas adicionales o configuraciones complejas. Únete a más de 170,000 empresas que utilizan Klaviyo para crear una verdadera experiencia omnicanal para tus clientes. Para obtener más información sobre Klaviyo o solicitar una demostración, visita www.klaviyo.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,314

#### How Do G2 Users Rate Klaviyo?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.9/10 (Category avg: 9.1/10)
- **Informes:** 8.6/10 (Category avg: 8.4/10)
- **Integración de API:** 8.8/10 (Category avg: 8.5/10)
- **Automatización de Marketing:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Klaviyo?

- **Vendedor:** [Klaviyo](https://www.g2.com/es/sellers/klaviyo)
- **Sitio web de la empresa:** www.klaviyo.com
- **Año de fundación:** 2012
- **Ubicación de la sede:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Director Ejecutivo
- **Top Industries:** Venta al por Menor, Marketing y publicidad
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios disfrutan de la **facilidad de uso** de Klaviyo, encontrándolo intuitivo para gestionar campañas y capacitar a otros.
- A los usuarios les encanta la **potente automatización** de Klaviyo, que permite campañas de marketing por correo electrónico fáciles, efectivas y personalizadas.
- Los usuarios valoran la **potente automatización** de Klaviyo, que permite campañas personalizadas que mejoran el compromiso y aumentan los ingresos.
- A los usuarios les encanta la **programación e integraciones fluidas** de Klaviyo, mejorando la gestión de campañas en varias plataformas.
- A los usuarios les encanta la **fácil integración** de Klaviyo, mejorando las campañas personalizadas y conectando eficazmente con los clientes.

##### Cons

- Los usuarios encuentran que Klaviyo es **caro** con soporte limitado, lo que puede ser abrumador para los principiantes.
- Los usuarios encuentran la **curva de aprendizaje empinada** en Klaviyo, especialmente los recién llegados que luchan con sus características no intuitivas.
- Los usuarios expresan preocupaciones sobre **características faltantes** en Klaviyo, incluyendo opciones de canal limitadas y soporte al cliente lento.
- Los usuarios encuentran que las **características limitadas** de Klaviyo obstaculizan su experiencia, careciendo de profundidad y versatilidad para la gestión de marcas.
- Los usuarios experimentan **un mal servicio de atención al cliente** , con acceso limitado y tiempos de respuesta lentos, especialmente en el plan gratuito.

#### What Are Recent G2 Reviews of Klaviyo?

**["Hace que el marketing por correo electrónico sea mucho más fácil"](https://www.g2.com/es/survey_responses/klaviyo-review-13223904)**

**Rating:** 5.0/5.0 stars

_— Suraj J._

[Read full review](https://www.g2.com/es/survey_responses/klaviyo-review-13223904)

**["Klaviyo hace que la automatización de correos electrónicos sea simple, poderosa y confiable."](https://www.g2.com/es/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/es/survey_responses/klaviyo-review-12738916)

#### What Are G2 Users Discussing About Klaviyo?

- [¿Para qué se utiliza Klaviyo?](https://www.g2.com/es/discussions/what-is-klaviyo-used-for) - 2 comments
- [¿Qué es el seguimiento UTM en Klaviyo?](https://www.g2.com/es/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [¿Cómo integras Klaviyo?](https://www.g2.com/es/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [¿Klaviyo se integra con Shopify?](https://www.g2.com/es/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/es/discussions/is-klaviyo-a-crm)

### [Braze](https://www.g2.com/products/braze/reviews)

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,666

#### How Do G2 Users Rate Braze?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Reporting:** 7.9/10 (Category avg: 8.4/10)
- **API Integration:** 7.9/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Braze?

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze  
16,323 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,297 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 54% Medium, 27% Large

#### What Do G2 Reviewers Say About Braze?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs.
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns.
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable.
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels.

##### Cons

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features.
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities.
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage.
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks.
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging.

#### What Are Recent G2 Reviews of Braze?

**["Unified Channels, Precision Engagement"](https://www.g2.com/survey_responses/braze-review-13239563)**

**Rating:** 4.0/5.0 stars

_— Romain L._

[Read full review](https://www.g2.com/survey_responses/braze-review-13239563)

**["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)**

**Rating:** 5.0/5.0 stars

_— Ákos V._

[Read full review](https://www.g2.com/survey_responses/braze-review-8154150)

### [Omnisend](https://www.g2.com/products/omnisend/reviews)

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,222

#### How Do G2 Users Rate Omnisend?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.6/10 (Category avg: 8.4/10)
- **API Integration:** 8.5/10 (Category avg: 8.5/10)
- **Marketing Automation:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Omnisend?

- **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend)
- **Company Website:** www.omnisend.com
- **Year Founded:** 2014
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @omnisend  
3,916 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website)  
265 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 85% Small, 10% Medium

#### What Do G2 Reviewers Say About Omnisend?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations.
- Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources.
- Users commend the **excellent customer support** from both AI and human representatives at Omnisend.
- Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively.
- Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement.

##### Cons

- Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform.
- Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities.
- Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts.
- Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns.
- Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation.

#### What Are Recent G2 Reviews of Omnisend?

**["Clean, Easy-to-Use Marketing Automation with Powerful SMS and Form Builders"](https://www.g2.com/survey_responses/omnisend-review-13260393)**

**Rating:** 4.0/5.0 stars

_— Audrey L._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13260393)

**["Straightforward Automations and Seamless CRM Integration"](https://www.g2.com/survey_responses/omnisend-review-13259788)**

**Rating:** 5.0/5.0 stars

_— Derek H._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13259788)

#### What Are G2 Users Discussing About Omnisend?

- [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for)
- [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment, 1 upvote
- [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment
- [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 3 comments
- [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment

### [Sinch Engage](https://www.g2.com/es/products/sinch-engage/reviews)

Sinch Engage (anteriormente MessageMedia) es una potente plataforma de mensajería todo en uno que ayuda a las empresas a conectarse con sus clientes de manera más rápida, personal y a gran escala. Respaldada por más de 20 años de experiencia de Sinch en mensajería empresarial y confiada por más de 40,000 empresas en todo el mundo, la plataforma combina fiabilidad de nivel empresarial con un diseño fácil de usar para que equipos de cualquier tamaño puedan ofrecer conversaciones que generen confianza y resultados. Con Sinch Engage, las empresas pueden gestionar todos sus canales de mensajería en un espacio de trabajo centralizado, incluyendo SMS, MMS, WhatsApp, RCS y más. Ya sea que estés enviando campañas de marketing, actualizaciones transaccionales o brindando soporte al cliente en tiempo real, puedes llegar a tus clientes donde estén, en los dispositivos que usan todos los días. La plataforma facilita la ampliación del alcance personalizado con características como: - Bandeja de entrada unificada para colaboración sin problemas - Mensajería bidireccional para resolver consultas rápidamente - Plantillas compartidas y asistente de escritura con IA para respuestas más rápidas - Respuestas automáticas y segmentación para flujos de trabajo más inteligentes - Análisis e informes de entrega para seguir el rendimiento - Manejo seguro de datos con capacidad de entrega líder en la industria Sinch Engage también se integra directamente con más de 85 herramientas populares, incluyendo HubSpot, Salesforce, Zoho CRM y NetSuite, para que puedas simplificar los flujos de trabajo sin añadir complejidad. Las empresas pueden elegir entre números virtuales, de código corto o gratuitos y expandirse por regiones con confianza, respaldadas por un 100% de seguridad y cumplimiento. Comenzar es sencillo. Con precios transparentes, sin necesidad de desarrollador y una prueba gratuita de 14 días, los equipos pueden estar operativos en minutos. Desde minoristas y marcas de fitness hasta startups y empresas globales, miles de organizaciones utilizan Sinch Engage para enviar campañas, gestionar conversaciones bidireccionales y proporcionar soporte móvil sin sistemas de tickets complicados. Ya sea que tu objetivo sea aumentar el compromiso, mejorar el soporte al cliente o fomentar la lealtad a largo plazo, Sinch Engage hace que sea sencillo conectarse con los clientes de maneras que se sienten personales, confiables e impactantes.

**Average Rating:** 4.5/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Sinch Engage?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.5/10 (Category avg: 9.1/10)
- **Informes:** 8.1/10 (Category avg: 8.4/10)
- **Integración de API:** 8.1/10 (Category avg: 8.5/10)
- **Automatización de Marketing:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sinch Engage?

- **Vendedor:** [Sinch](https://www.g2.com/es/sellers/sinch)
- **Sitio web de la empresa:** www.sinch.com
- **Año de fundación:** 2008
- **Ubicación de la sede:** Stockholm, Sweden
- **Twitter:** @wearesinch  
3,648 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cace5faccee1d23b3b7cb182ea577d35191d73b17b8d41b6dfdd2ce1343edaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsinch&secure%5Burl_type%5D=linkedin_company_website)  
4,371 empleados en LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About Sinch Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **rápida capacidad de respuesta** de Sinch Engage, asegurando asistencia oportuna en situaciones urgentes.
- Los usuarios elogian el **eficiente soporte al cliente** de Sinch Engage, resolviendo problemas urgentes de manera rápida y satisfactoria.
- Los usuarios disfrutan de la **facilidad de uso** de Sinch Engage, apreciando las rápidas resoluciones y los procesos de configuración sencillos.
- Los usuarios valoran la **fácil configuración** de Sinch Engage, lo que lo hace eficiente para resolver situaciones urgentes de manera rápida.
- Los usuarios valoran la **eficiencia** de Sinch Engage, resolviendo problemas urgentes rápidamente y asegurando una configuración fluida.

##### Cons

- Los usuarios encuentran que la característica de **información insuficiente** limita la identificación del destinatario, lo que lleva a confusión en la comunicación.
- Los usuarios enfrentan **problemas de identificación** con Sinch Engage, ya que los destinatarios no pueden reconocer fácilmente a los llamantes por nombre o número.
- Los usuarios tienen dificultades con **funciones limitadas de mensajería** en Sinch Engage, lo que hace difícil que los destinatarios los reconozcan.
- Los usuarios encuentran los **problemas de enlace** frustrantes ya que los destinatarios no pueden identificarlos fácilmente a través de su número de trabajo o nombre.
- Los usuarios enfrentan **problemas de mensajería** ya que los destinatarios tienen dificultades para identificar a los remitentes por sus números de trabajo o nombres.

#### What Are Recent G2 Reviews of Sinch Engage?

**["Solución de SMS Simple, Efectiva y Confiable"](https://www.g2.com/es/survey_responses/sinch-engage-review-12462537)**

**Rating:** 4.0/5.0 stars

_— Hazel d._

[Read full review](https://www.g2.com/es/survey_responses/sinch-engage-review-12462537)

**["Soporte excepcionalmente útil, configuración sin esfuerzo"](https://www.g2.com/es/survey_responses/sinch-engage-review-12407794)**

**Rating:** 5.0/5.0 stars

_— Madeline A._

[Read full review](https://www.g2.com/es/survey_responses/sinch-engage-review-12407794)

#### What Are G2 Users Discussing About Sinch Engage?

- [¿Para qué se utiliza la API/Puerta de enlace de SMS de MessageMedia?](https://www.g2.com/es/discussions/what-is-messagemedia-sms-api-gateway-used-for)
- [What are platforms for communication?](https://www.g2.com/es/discussions/what-are-platforms-for-communication)
- [What is the importance of messenger?](https://www.g2.com/es/discussions/what-is-the-importance-of-messenger)
- [What is Messenger communication?](https://www.g2.com/es/discussions/what-is-messenger-communication)
- [Is Messenger a communication Platform?](https://www.g2.com/es/discussions/is-messenger-a-communication-platform)

### [MoEngage](https://www.g2.com/es/products/moengage/reviews)

MoEngage es una plataforma de compromiso con el cliente Agentic confiada por más de 1,350 marcas globales, incluyendo Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile y OYO. Ofrecemos experiencias personalizadas para 2 mil millones de usuarios mensuales, rastreando más de 1 billón de puntos de datos y entregando más de 100 mil millones de mensajes por mes. Fundada en 2014 para resolver desafíos repetitivos de compromiso con el cliente, la plataforma ha evolucionado hacia una solución completa que unifica datos, IA y compromiso a través de más de 16 canales. En el núcleo de nuestra plataforma está Merlin AI, una IA Agentic diseñada específicamente para equipos de marketing. Merlin AI de MoEngage permite a los especialistas en marketing contar con un conjunto de agentes nativos y personalizados especializados para construir segmentos, campañas, descubrir insights y automatizar flujos de trabajo de marketing. Con nuestra adquisición de Aampe, las marcas ahora pueden crear un agente de decisión por usuario para ofrecer una verdadera personalización 1:1 a escala. Los analistas de la industria y los especialistas en marketing que usan la plataforma todos los días coinciden: MoEngage es la alternativa moderna líder a las nubes de marketing heredadas. Ha sido reconocida como uno de los 4 principales proveedores en The Forrester Wave™ para Hubs de Marketing Multicanal 2024, un Visionario en el Cuadrante Mágico™ de Gartner® para Motores de Personalización 2026, y un Líder en el IDC MarketScape para Plataformas de Datos de Clientes habilitadas por IA 2026. Esta validación de los analistas está respaldada por los clientes, quienes han nombrado a MoEngage como "Elección de los Clientes" en Gartner® Peer Insights™ Voice of the Customer para Hubs de Marketing Multicanal durante tres años consecutivos. MoEngage ayuda a marcas en más de 60 países a crear experiencias digitales destacadas para más de 2 mil millones de clientes cada mes. MoEngage cuenta con el respaldo de inversores líderes, incluyendo Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime y Matrix Partners, con más de 800 empleados en 15 oficinas globales, habiendo cerrado recientemente una ronda Serie F de $280 millones.

**Average Rating:** 4.5/5.0

**Total Reviews:** 510

#### How Do G2 Users Rate MoEngage?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.2/10 (Category avg: 9.1/10)
- **Informes:** 8.7/10 (Category avg: 8.4/10)
- **Integración de API:** 8.8/10 (Category avg: 8.5/10)
- **Automatización de Marketing:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MoEngage?

- **Vendedor:** [MoEngage](https://www.g2.com/es/sellers/moengage)
- **Sitio web de la empresa:** www.moengage.com
- **Año de fundación:** 2014
- **Ubicación de la sede:** San Francisco, California
- **Twitter:** @moengage  
2,530 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
956 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Producto, Gerente de Marketing Digital
- **Top Industries:** Servicios Financieros, Medios en línea
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de MoEngage, destacando su interfaz amigable y su sistema de datos manejable.
- Los usuarios aprecian la **facilidad de construcción de embudos** y los **segmentos en tiempo real** , mejorando las capacidades de análisis y toma de decisiones.
- Los usuarios valoran los **análisis en tiempo real y la fácil creación de embudos** en MoEngage, mejorando las decisiones de producto y los conocimientos sobre los usuarios.
- Los usuarios encuentran MoEngage **extremadamente útil** para la segmentación, la gestión de campañas y la simplificación de datos complejos para obtener mejores resultados.
- Los usuarios valoran la **fácil gestión de campañas** de MoEngage, mejorando la generación de leads y simplificando las complejidades de datos de manera efectiva.

##### Cons

- Los usuarios encuentran frustrantes los **atributos relacionados con la sesión que faltan** , necesitando ayuda técnica para las actualizaciones de perfil y problemas de notificación.
- Los usuarios encuentran el **empinada curva de aprendizaje** desafiante, requiriendo un tiempo significativo para comprender el potencial completo de MoEngage.
- Los usuarios notan las **limitaciones en las funciones en vivo y el rendimiento de la IA** de MoEngage, lo que afecta la satisfacción y funcionalidad general.
- Los usuarios encuentran **complejidad** al gestionar segmentos y características de IA, lo que lleva a confusión en la experiencia general.
- Los usuarios encuentran la **curva de aprendizaje difícil** con MoEngage desafiante, especialmente para los nuevos usuarios que exploran sus características.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage convierte datos de eventos en bruto en campañas visuales y procesables."](https://www.g2.com/es/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Usuario verificado en Tecnología de la información y servicios_

[Read full review](https://www.g2.com/es/survey_responses/moengage-review-12502802)

**["Potente CRM multicanal con sólidos análisis de productos"](https://www.g2.com/es/survey_responses/moengage-review-13211900)**

**Rating:** 5.0/5.0 stars

_— Abhijeet K._

[Read full review](https://www.g2.com/es/survey_responses/moengage-review-13211900)

#### What Are G2 Users Discussing About MoEngage?

- [¿Para qué se utiliza MoEngage?](https://www.g2.com/es/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [¿Para qué se utiliza MoEngage?](https://www.g2.com/es/discussions/what-is-moengage-used-for) - 2 comments

### [Close](https://www.g2.com/es/products/close/reviews)

Close es un CRM de ventas con llamadas integradas, SMS, correo electrónico, automatización e IA, diseñado para fundadores, startups, agencias y equipos de ventas en crecimiento. La plataforma ayuda a las empresas a gestionar clientes potenciales, comunicarse con prospectos, rastrear oportunidades y automatizar el seguimiento desde un único sistema. Close es comúnmente utilizado por equipos que desean que su CRM apoye la ejecución de ventas, no solo almacenar datos de clientes. Los usuarios pueden llamar, enviar correos electrónicos, mensajes de texto, gestionar pipelines, asignar tareas, crear flujos de trabajo, ejecutar secuencias de alcance y rastrear la actividad de ventas directamente dentro de la plataforma. Close está diseñado para empresas lideradas por fundadores, startups, pequeñas empresas, agencias, firmas de reclutamiento, empresas de coaching, equipos de servicios financieros, empresas SaaS y equipos de ventas internas. Soporta equipos que van desde fundadores individuales hasta organizaciones de ventas con más de 100 representantes. Las capacidades clave incluyen: • Gestión de CRM y pipeline para rastrear clientes potenciales, contactos, oportunidades, actividades y relaciones con clientes • Llamadas, SMS y correo electrónico integrados, con historial de comunicación conectado a los registros de clientes • Automatización de ventas para flujos de trabajo, secuencias, enrutamiento de clientes potenciales, gestión de tareas y seguimiento • Marcador Automático y Marcador Predictivo para equipos que gestionan ventas salientes de alto volumen o flujos de trabajo de reclutamiento • Informes y análisis para visibilidad del pipeline, seguimiento de actividades, pronósticos y rendimiento de ventas • Chloe, el agente de IA integrado directamente en Close, que puede ayudar a calificar clientes potenciales, agendar reuniones, hacer seguimiento con prospectos, investigar cuentas, enriquecer registros, resumir conversaciones y actualizar datos del CRM Chloe opera dentro de Close, donde ya viven los registros de clientes, conversaciones, actividades, oportunidades y flujos de trabajo. Esto permite a Chloe tomar acciones utilizando el contexto del CRM, en lugar de trabajar como una herramienta de IA independiente conectada a través de integraciones separadas. Los equipos pueden usar a Chloe para involucrar nuevos clientes potenciales, reactivar oportunidades inactivas, capturar datos de calificación, programar reuniones y entregar conversaciones calificadas a representantes de ventas humanos cuando sea apropiado. Al combinar CRM, comunicación, automatización, informes y flujos de trabajo de ventas asistidos por IA en una sola plataforma, Close ayuda a los equipos a reducir el trabajo manual, mejorar la velocidad de respuesta a clientes potenciales, mantener la consistencia en el seguimiento y gestionar más actividad de ventas sin añadir complejidad operativa innecesaria.

**Average Rating:** 4.7/5.0

**Total Reviews:** 2,051

#### How Do G2 Users Rate Close?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.3/10 (Category avg: 9.1/10)
- **Informes:** 9.0/10 (Category avg: 8.4/10)
- **Integración de API:** 9.1/10 (Category avg: 8.5/10)
- **Automatización de Marketing:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Close?

- **Vendedor:** [Close](https://www.g2.com/es/sellers/close)
- **Sitio web de la empresa:** close.com
- **Año de fundación:** 2013
- **Ubicación de la sede:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
- **Twitter:** @Close  
6,592 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8980b4bb0778d41500d3b100ba9f3961c87b6cc7fd74a5b1c0aa7775da9fc28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597204%2F&secure%5Burl_type%5D=linkedin_company_website)  
213 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director Ejecutivo, Fundador
- **Top Industries:** Marketing y publicidad, Software de Computadora
- **Company Size:** 76% Small, 20% Medium

#### What Do G2 Reviewers Say About Close?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran que Close es **muy fácil de usar** , con integraciones fluidas que agilizan los procesos y mejoran la productividad.
- Los usuarios aprecian la **interfaz fácil de usar** de Close, lo que permite flujos de trabajo fluidos tanto para los equipos de ventas internos como externos.
- Los usuarios elogian las **características de comunicación integrales** de Close, mejorando la eficiencia en la gestión de interacciones con clientes sin esfuerzo.
- Los usuarios elogian la **interfaz intuitiva** de Close, haciendo que la gestión de clientes potenciales y los seguimientos sean increíblemente fluidos y eficientes.
- A los usuarios les encanta el **diseño intuitivo del panel de control** de Close, apreciando sus características simplificadas y su experiencia fácil de usar.

##### Cons

- Los usuarios encuentran que **las características faltantes** en la aplicación móvil limitan la funcionalidad en comparación con la versión de escritorio.
- Los usuarios a menudo enfrentan **problemas de llamadas** como desconexiones de dispositivos, lo que afecta su experiencia general con Close.
- Los usuarios encuentran las **funciones limitadas** de Close frustrantes, especialmente para las necesidades B2C y cuando se necesitan más opciones operativas.
- Los usuarios encuentran frustrantes las **opciones limitadas de personalización** , lo que dificulta la elaboración de informes avanzados y la creación de paneles personalizados.
- Los usuarios encuentran la **curva de aprendizaje desafiante** debido a las complejidades de la fusión y las opciones limitadas de personalización en Close.

#### What Are Recent G2 Reviews of Close?

**["Configuración fácil, integración de correo electrónico sin problemas y soporte receptivo"](https://www.g2.com/es/survey_responses/close-review-13148546)**

**Rating:** 4.5/5.0 stars

_— Stefano M._

[Read full review](https://www.g2.com/es/survey_responses/close-review-13148546)

**["Comunicación Productiva, Necesita Mejor Visibilidad de Datos"](https://www.g2.com/es/survey_responses/close-review-13143531)**

**Rating:** 4.0/5.0 stars

_— Mateo A._

[Read full review](https://www.g2.com/es/survey_responses/close-review-13143531)

#### What Are G2 Users Discussing About Close?

- [¿Para qué se utiliza Close?](https://www.g2.com/es/discussions/close-what-is-close-used-for) - 2 comments
- [What is Close used for?](https://www.g2.com/es/discussions/what-is-close-used-for) - 1 comment

### [EZ Texting](https://www.g2.com/es/products/ez-texting/reviews)

Desde 2004, EZ Texting ha proporcionado a más de 230,000 empresas y organizaciones en crecimiento una forma sencilla de comenzar con el marketing por mensajes de texto, y potentes funciones e integraciones para mantener las conversaciones en marcha. Asegura números confiables. Construye audiencias atentas. Crea textos efectivos. Empieza gratis hoy.

**Average Rating:** 4.5/5.0

**Total Reviews:** 728

#### How Do G2 Users Rate EZ Texting?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.1/10 (Category avg: 9.1/10)
- **Informes:** 8.5/10 (Category avg: 8.4/10)
- **Integración de API:** 7.5/10 (Category avg: 8.5/10)
- **Automatización de Marketing:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind EZ Texting?

- **Vendedor:** [EZ Texting](https://www.g2.com/es/sellers/ez-texting)
- **Sitio web de la empresa:** www.eztexting.com
- **Año de fundación:** 2005
- **Ubicación de la sede:** San Francisco, CA
- **Twitter:** @EzTexting  
2,611 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e87889cb5501796f1ddab1b84b967e54ba6f46cb1d581524fb62b558a2f313d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1439495%2F&secure%5Burl_type%5D=linkedin_company_website)  
96 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Presidente
- **Top Industries:** Gestión de organizaciones sin fines de lucro, Bienes Raíces
- **Company Size:** 65% Small, 29% Medium

#### What Do G2 Reviewers Say About EZ Texting?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de EZ Texting, encontrándolo sencillo para la comunicación y la incorporación de nuevos usuarios.
- Los usuarios aprecian la **interfaz fácil de usar** de EZ Texting, haciendo que la comunicación y la gestión sean sin esfuerzo y eficientes.
- Los usuarios aprecian la **comunicación fácil** con los inquilinos, lo que permite actualizaciones rápidas y un intercambio de información efectivo.
- Los usuarios elogian la **configuración intuitiva y fácil** de EZ Texting, haciendo que la gestión de la comunicación sea sin esfuerzo para sus negocios.
- A los usuarios les encanta la **facilidad de gestionar contactos y personalizar mensajes** con las efectivas características de EZ Texting.

##### Cons

- Los usuarios encuentran que el **costo de EZ Texting** aumenta rápidamente, especialmente para los recién llegados y los usuarios de alto volumen.
- Los usuarios encuentran la aplicación **no intuitiva** , lo que dificulta navegar y usarla eficazmente en dispositivos móviles.
- Los usuarios tienen dificultades con **problemas de SMS** como la mensajería grupal y el manejo de archivos adjuntos, complicando su experiencia de mensajería de texto.
- Los usuarios tienen dificultades con los **problemas de envío** en EZ Texting, lo que afecta su capacidad para comunicarse de manera efectiva.
- Los usuarios encuentran los **problemas de informes** en EZ Texting desafiantes, lo que dificulta el seguimiento y análisis efectivo de las campañas.

#### What Are Recent G2 Reviews of EZ Texting?

**["Notificaciones Prioritarias"](https://www.g2.com/es/survey_responses/ez-texting-review-4482196)**

**Rating:** 4.0/5.0 stars

_— Jim D._

[Read full review](https://www.g2.com/es/survey_responses/ez-texting-review-4482196)

**["De hecho, es fácil"](https://www.g2.com/es/survey_responses/ez-texting-review-10940577)**

**Rating:** 5.0/5.0 stars

_— Matt ._

[Read full review](https://www.g2.com/es/survey_responses/ez-texting-review-10940577)

#### What Are G2 Users Discussing About EZ Texting?

- [¿Para qué se utiliza EZ Texting?](https://www.g2.com/es/discussions/what-is-ez-texting-used-for) - 2 comments
- [What technology is used to send texts?](https://www.g2.com/es/discussions/what-technology-is-used-to-send-texts)
- [¿Es gratis EZ Texting?](https://www.g2.com/es/discussions/is-ez-texting-free) - 1 comment
- [What are the common features of text messaging?](https://www.g2.com/es/discussions/ez-texting-what-are-the-common-features-of-text-messaging)
- [What is EZ Texting?](https://www.g2.com/es/discussions/what-is-ez-texting) - 1 comment

### [Salesmsg](https://www.g2.com/es/products/salesmsg/reviews)

Salesmsg es la plataforma de conversación que hace que cada interacción con el cliente sea visible, rastreable y profesional: desde el primer mensaje de texto hasta una relación con el cliente de por vida. Las ventas se cierran más rápido cuando cada cliente potencial recibe una respuesta en menos de 60 segundos. El marketing ejecuta campañas de SMS que realmente se leen, con una tasa de apertura del 98%. El soporte maneja más conversaciones sin aumentar el personal. Los agentes de IA trabajan en todos los equipos y en cada etapa del embudo, respondiendo, calificando, enrutando y haciendo seguimiento automáticamente. Funciona dentro de tu CRM. Cada mensaje de texto y registro de llamada se guarda automáticamente en el registro de contacto. Tu equipo se mantiene responsable y cada gerente ve exactamente lo que está sucediendo. Lo que Salesmsg puede hacer por tu equipo: • Ventas: respuesta automática inicial, bandeja de entrada compartida, visibilidad completa del representante • Marketing: transmisiones, campañas segmentadas, secuencias activadas por CRM • Soporte: agentes de IA que manejan entradas las 24/7, escalan cuando es necesario Resultados reales: • Reducción del trabajo diario de reclutamiento de 4 horas a 30 minutos con calificación de IA • Reducción del tiempo promedio de respuesta a clientes potenciales de 27 a 21 minutos • Aumento de representantes alcanzando la cuota de 3 a 13 después de agregar visibilidad de conversación • Aumento del 88% en la tasa de respuesta con agentes de IA frente al seguimiento manual Conversaciones reales. Resultados reales. Así es como tu equipo construye relaciones duraderas con los clientes con Salesmsg.

**Average Rating:** 4.7/5.0

**Total Reviews:** 409

#### How Do G2 Users Rate Salesmsg?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.6/10 (Category avg: 9.1/10)
- **Informes:** 8.2/10 (Category avg: 8.4/10)
- **Integración de API:** 8.1/10 (Category avg: 8.5/10)
- **Automatización de Marketing:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Salesmsg?

- **Vendedor:** [Salesmsg](https://www.g2.com/es/sellers/salesmsg)
- **Sitio web de la empresa:** www.SalesMessage.com
- **Año de fundación:** 2017
- **Ubicación de la sede:** Delray Beach, FL
- **Twitter:** @salesmsg  
148 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=475df0982f2442bf884ac60a7e5d995cedc9b15c31dd7eb3bbb5200a18ffaf70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesmsg%2F&secure%5Burl_type%5D=linkedin_company_website)  
44 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Ventas
- **Top Industries:** Salud, bienestar y fitness, Bienes Raíces
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Salesmsg?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian la **facilidad de uso** de Salesmsg, encontrándolo intuitivo y conveniente para la comunicación con los pacientes.
- Los usuarios encuentran que Salesmsg facilita la **comunicación fácil** , permitiendo una interacción efectiva sin molestar demasiado a los pacientes.
- Los usuarios valoran la **fácil integración** con HubSpot, mejorando la comunicación y la eficiencia del flujo de trabajo en sus procesos de ventas.
- Los usuarios valoran la **integración perfecta** de Salesmsg con HubSpot, mejorando la eficiencia de la comunicación y el soporte.
- Los usuarios valoran el **soporte al cliente receptivo** de Salesmsg, mejorando su experiencia general y la resolución de problemas.

##### Cons

- Los usuarios desean un **modo oscuro** y la capacidad de subir **imágenes grandes** , señalando que estas características faltantes mejoran la usabilidad.
- Los usuarios experimentan **problemas de mensajería** con la entrega y limitaciones, lo que afecta su experiencia general de mensajería.
- Los usuarios experimentan **problemas de envío** con paneles en blanco y falta de retroalimentación sobre la entrega de mensajes, lo que afecta la usabilidad.
- Los usuarios informan de **problemas de entrega de SMS** que pueden retrasar la visualización de mensajes y causar llamadas inesperadas durante el envío de textos.
- Los usuarios encuentran **frustrante la carga lenta** de la aplicación móvil, lo que a menudo lleva a depender de la versión de escritorio.

#### What Are Recent G2 Reviews of Salesmsg?

**["Plataforma fácil de navegar con actualizaciones regulares y soporte destacado"](https://www.g2.com/es/survey_responses/salesmsg-review-12509445)**

**Rating:** 5.0/5.0 stars

_— Usuario verificado en Venta al por Menor_

[Read full review](https://www.g2.com/es/survey_responses/salesmsg-review-12509445)

**["La interfaz intuitiva de Salesmsg hace que comenzar sea sin esfuerzo."](https://www.g2.com/es/survey_responses/salesmsg-review-12949481)**

**Rating:** 4.0/5.0 stars

_— Hannah G._

[Read full review](https://www.g2.com/es/survey_responses/salesmsg-review-12949481)

#### What Are G2 Users Discussing About Salesmsg?

- [¿Para qué se utiliza Salesmsg?](https://www.g2.com/es/discussions/what-is-salesmsg-used-for)

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image")](https://www.g2.com/products/attentive/reviews)[Attentive](https://www.g2.com/products/attentive/reviews)[4.5/5(1,483)](https://www.g2.com/products/attentive/reviews) | Ecommerce SMS retention campaigns | "Exceptional Lead Generation and Intuitive Design" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image")](https://www.g2.com/products/insider-one/reviews)[Insider One](https://www.g2.com/products/insider-one/reviews)[4.8/5(1,415)](https://www.g2.com/products/insider-one/reviews) | Omnichannel journey orchestration | "Insider One unifies data and channels with a truly fluid Journey Orchestration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0fb8a8049f2928461a8a7f3d7b881f77/birdeye.jpg "Product Avatar Image")](https://www.g2.com/products/birdeye/reviews)[Birdeye](https://www.g2.com/products/birdeye/reviews)[4.7/5(4,205)](https://www.g2.com/products/birdeye/reviews) | Review-driven customer texting | "We Came Back to Birdeye for a Reason" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7441fc8f40f32dff95af4e9a83e1a038/slicktext.png "Product Avatar Image")](https://www.g2.com/products/slicktext/reviews)[SlickText](https://www.g2.com/products/slicktext/reviews)[4.8/5(1,892)](https://www.g2.com/products/slicktext/reviews) | Simple SMS campaign setup | "Simple, robust, capable, and well-supported." |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8adaf9cae4d6226e062076492066232e/podium.png "Product Avatar Image")](https://www.g2.com/products/podium/reviews)[Podium](https://www.g2.com/products/podium/reviews)[4.5/5(2,109)](https://www.g2.com/products/podium/reviews) | Local business text-first communication | "Fees less like a review collection tool and more like a digital front desk" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d905f0162fb0e2f776fba47437283c20/highlevel.png "Product Avatar Image")](https://www.g2.com/products/highlevel/reviews)[HighLevel](https://www.g2.com/products/highlevel/reviews)[4.6/5(651)](https://www.g2.com/products/highlevel/reviews) | Agency CRM and SMS automation | "Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_78157590672afd10e3d32913f02518ca/textedly.png "Product Avatar Image")](https://www.g2.com/products/textedly/reviews)[Textedly](https://www.g2.com/products/textedly/reviews)[4.6/5(1,400)](https://www.g2.com/products/textedly/reviews) | Bulk texting for periodic outreach | "Textedly Is Easy to Use with truly Top-Tier Customer Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image")](https://www.g2.com/products/klaviyo/reviews)[Klaviyo](https://www.g2.com/products/klaviyo/reviews)[4.6/5(1,360)](https://www.g2.com/products/klaviyo/reviews) | Ecommerce email and SMS segmentation | "Klaviyo Makes Email Automation Simple, Powerful, and Reliable" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")](https://www.g2.com/products/braze/reviews)[Braze](https://www.g2.com/products/braze/reviews)[4.5/5(1,689)](https://www.g2.com/products/braze/reviews) | Personalized customer engagement at scale | "Smooth sailing" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9bc9585e6c663c9e8193123c3c89d203/omnisend.gif "Product Avatar Image")](https://www.g2.com/products/omnisend/reviews)[Omnisend](https://www.g2.com/products/omnisend/reviews)[4.6/5(1,267)](https://www.g2.com/products/omnisend/reviews) | Ecommerce SMS and email automation | "Straightforward Automations and Seamless CRM Integration" |

* * *

Show More

### SMS Marketing Topics

- [SMS Marketing Software buying insights at a glance](#sms-marketing-software-buying-insights-at-a-glance)
- [What are the top-reviewed SMS Marketing Software on G2?](#what-are-the-top-reviewed-sms-marketing-software-on-g2)
- [What I Often See in SMS Marketing Software](#what-i-often-see-in-sms-marketing-software)
- [My Expert Takeaway on SMS Marketing Software in 2026](#my-expert-takeaway-on-sms-marketing-software-in-2026)
- [SMS Marketing Software FAQs](#sms-marketing-software-faqs)
- [Sources](#sources)

[
### SMS Marketing Topics
 Expand/Collapse ](#)
- [SMS Marketing Software buying insights at a glance](#sms-marketing-software-buying-insights-at-a-glance)
- [What are the top-reviewed SMS Marketing Software on G2?](#what-are-the-top-reviewed-sms-marketing-software-on-g2)
- [What I Often See in SMS Marketing Software](#what-i-often-see-in-sms-marketing-software)
- [My Expert Takeaway on SMS Marketing Software in 2026](#my-expert-takeaway-on-sms-marketing-software-in-2026)
- [SMS Marketing Software FAQs](#sms-marketing-software-faqs)
- [Sources](#sources)

## Learn More About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026