I like that I can schedule followups with multiple methods, including automated emails, custom emails, LinkedIn, phone calls, etc (manual methods require me to mark the action as complete). Reply recently added an AI tool to help write new versions of the email so it's not the exact same copy going out to prospects, though you will of course want to look at the AI copy closely and make sure it's what you want to send. I appreciate the email verification is embedded in the tool and easy to use. It's also easy to set limits on the campaign, such as total emails sent per day per campaign, total emails across all campaigns, max emails per domain per day, time in between email sends, etc. Review collected by and hosted on G2.com.

Reply does best when it's fairly automated and everything is set up ahead of time. The nature of my sales cycle involves updates throughout the calendar year, and ideally I would write new copy as we hit certain milestones. But, it's a little clunky in this scenario. If the campaign is only one email, and the email is sent, the user is marked as "finished". If I add another email later in the year to the campaign, the "finished" contacts will not receive it. Adding "finished" contacts to new campaigns can be a little clunky. But, overall, I continue to use this program over others since it serves my needs best. Review collected by and hosted on G2.com.

Reply.io has transformed the way our team handles outreach. The multi-channel automation (email, LinkedIn, calls) is a massive productivity booster, we can create complex sequences that feel human and personalized at scale. The interface is intuitive, the A/B testing tools are easy to use, and the analytics give clear insights into what’s working. I also love how seamlessly it integrates with our CRM and other tools, saving us tons of time. Customer support is fast and actually helpful, which is rare these days! Review collected by and hosted on G2.com.

Honestly, not much. If I had to nitpick, I'd say the initial learning curve with setting up custom sequences could be a bit tricky for new users. But once you’re past that, it’s smooth sailing. Review collected by and hosted on G2.com.

I use Reply.io to run cold email campaigns at scale, and it has everything I need. I can build sequences quickly, automate follow-ups, and track my performance. The analytics are detailed, and I love how I can test and tweak campaigns based on real results.

It saves me hours I’d otherwise spend doing manual follow-ups.

Also, their support team is genuinely friendly, whenever I needed help, they supported me.

Once you learn it, it works really well. I’d recommend it to anyone serious about outbound outreach and looking for a powerful tool to scale their efforts. Review collected by and hosted on G2.com.

It’s not the most beginner-friendly platform. It took me a bit of time to feel confident using all the features.

I’d love to see more onboarding tips for users without prior experience in similar outreach tools. Review collected by and hosted on G2.com.

I started using Reply 12 years ago when it was a very new app. They caught our attention using their MVP for cold outreach. It was buggy but solved our email scaling problem wonderfully well. You could see the potential of the product already.

Fast forward to now: I have a new company with the same outreach challenges. Reply is so sophisticated that it easily stays ahead of the cold outreach cat and mouse game. Every time a channel is over saturated, the product has already adjusted or added a new outreach channel.

The sequences are amazing. Both what they can do and also the amazingly designed UI. What's incredible is that the price is still the same as 2014. Review collected by and hosted on G2.com.

It's a beast now. The sophistication in the app has been added very carefully by the UX team. But it inevitably adds to the learning curve as a team-critical platform like Reply adds more features and addresses more edge cases. Cold outreach is just complicated now. I don't trust simplified apps that can get me blocked. Review collected by and hosted on G2.com.

The flexibility and being able to create various types of campaigns. Review collected by and hosted on G2.com.

The tool can be a bit difficult to learn to use. Review collected by and hosted on G2.com.

What I like most about Reply.io is how much time it saves me. Setting up email sequences and follow-ups is super straightforward—I don’t have to waste hours on manual outreach anymore. I also really appreciate how well it integrates with tools like HubSpot, so everything stays in sync. The analytics are clear and actually helpful when I want to see what’s working. Overall, it just makes my outreach so much smoother and less stressful. Review collected by and hosted on G2.com.

Sometimes the reporting features feel a bit basic, and I wish there were more customization options for analytics. The learning curve for some of the more advanced features was steeper than I expected, so it took me a bit to get fully up to speed. Also, occasionally, the integrations with other tools can be a little glitchy, but nothing that’s been a deal-breaker so far. Review collected by and hosted on G2.com.

What I like:

Clean, modern interface that doesn't make me feel lost

Easy to build personalized email sequences

Templates save me a lot of time, especially for A/B testing

Open/click tracking helps understand what works (and what doesn’t)

Works fine with LinkedIn outreach if you keep it simple

Shared campaigns are helpful when working with colleagues Review collected by and hosted on G2.com.

A few things to improve:

Would love a smoother LinkedIn connection process

Reporting is good, but a few more filters wouldn’t hurt

Support replies could be faster during peak hours

Slight learning curve when working with custom fields Review collected by and hosted on G2.com.

like the level of automation Reply provides, especially for LinkedIn outreach. It allows me to scale lead generation without needing to be personally involved in every step. Review collected by and hosted on G2.com.

Some of the reporting features could be improved. In particular, I would benefit from more detailed forecasting and visibility into expected workload and performance for the upcoming weeks. Review collected by and hosted on G2.com.

Reply.io is a really efficient tool for email and LinkedIn automation. I've been using it for two of the brands I'm handling, and it makes outreach easier, since it lets you do it all in one place. Set-up is simple, and it definitely saves you so much time when you're running outreach prospects on a regular basis. A game changer for organization and scaling outreach without the manual work. Review collected by and hosted on G2.com.

There are occasional technical issues, such as delays in sending sequences or minor bugs but nothing major. The best part? Their support team is extremely responsive and quick to resolve issues when they arise. They’ve been really helpful, so even when something goes wrong, it doesn’t stay an issue for long. Review collected by and hosted on G2.com.

Easy automation and reports can easily accessible. For me the functionality of conditions that enable me to direct my tasks feels solid. Review collected by and hosted on G2.com.

I was hoping to have AI integrated, and now that's done too. So nothing much really. Review collected by and hosted on G2.com.