The G2 on Reply

Reply Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Reply to be extremely easy to use, enhancing their sales routine with seamless automation and integrations. (113 mentions)

Users commend the outstanding customer support of Reply, highlighting responsive assistance and valuable resources for a smooth experience. (88 mentions)

Users admire the robust feature set of Reply.io, enhancing their sales prospecting and outreach efficiency. (87 mentions)

Users appreciate the automation capabilities of Reply, enhancing email campaigns and CRM integration for optimal efficiency. (84 mentions)

Users find Reply.io extremely helpful for automating campaigns, enhancing outreach, and providing excellent support. (84 mentions)

Users find the learning curve challenging, as the platform can feel overwhelming and requires time to navigate. (26 mentions)

Users are frustrated by missing features like multi-platform support and the absence of a calendar view. (25 mentions)

Users find the product complex to learn, requiring time and tutorials to fully understand its features. (23 mentions)

Users are frustrated by the expensive pricing practices and lack of transparency in changes that affect loyalty. (22 mentions)

Users experience frequent software bugs that can cause confusion and slow down their workflow at times. (22 mentions)

Users face integration issues with Outlook, hindering effective use of Reply's features and causing some workflow challenges. (21 mentions)

Users note the limited features of Reply, expressing a desire for enhanced functionality and usability improvements. (13 mentions)

Top Pros or Advantages of Reply

1. Ease of Use

Users find Reply to be extremely easy to use, enhancing their sales routine with seamless automation and integrations.

See 113 mentions

See Related User Reviews

Yana S.

Small-Business (50 or fewer emp.)

5.0/5

"Great service, nice tool"

What do you like about Reply?

The tool is very easy to use and comes with many nice additional features, which make our sales routine much easier. I really appreciate the quick ass

John I.

Small-Business (50 or fewer emp.)

5.0/5

"Reply.io Great Starter Pack"

What do you like about Reply?

Reply.io is easily accessible and can automate your email campaigns, integrates with your CRM, and provides user dashboards and insights.

2. Customer Support

Users commend the outstanding customer support of Reply, highlighting responsive assistance and valuable resources for a smooth experience.

See 88 mentions

See Related User Reviews

Yana S.

Small-Business (50 or fewer emp.)

5.0/5

"Great service, nice tool"

What do you like about Reply?

The tool is very easy to use and comes with many nice additional features, which make our sales routine much easier. I really appreciate the quick ass

Neil W.

Small-Business (50 or fewer emp.)

5.0/5

"Great sales tool with responsive support, but some UI improvements would be nice"

What do you like about Reply?

Reply.io has been a game-changer for my sales prospecting. It offers a highly competitive price considering its robust feature set, which made it an e

3. Features

Users admire the robust feature set of Reply.io, enhancing their sales prospecting and outreach efficiency.

See 87 mentions

See Related User Reviews

Yana S.

Small-Business (50 or fewer emp.)

5.0/5

"Great service, nice tool"

What do you like about Reply?

The tool is very easy to use and comes with many nice additional features, which make our sales routine much easier. I really appreciate the quick ass

Neil W.

Small-Business (50 or fewer emp.)

5.0/5

"Great sales tool with responsive support, but some UI improvements would be nice"

What do you like about Reply?

Reply.io has been a game-changer for my sales prospecting. It offers a highly competitive price considering its robust feature set, which made it an e

4. Automation

Users appreciate the automation capabilities of Reply, enhancing email campaigns and CRM integration for optimal efficiency.

See 84 mentions

See Related User Reviews

Neil W.

Small-Business (50 or fewer emp.)

5.0/5

"Great sales tool with responsive support, but some UI improvements would be nice"

What do you like about Reply?

Reply.io has been a game-changer for my sales prospecting. It offers a highly competitive price considering its robust feature set, which made it an e

John I.

Small-Business (50 or fewer emp.)

5.0/5

"Reply.io Great Starter Pack"

What do you like about Reply?

Reply.io is easily accessible and can automate your email campaigns, integrates with your CRM, and provides user dashboards and insights.

5. Helpful

Users find Reply.io extremely helpful for automating campaigns, enhancing outreach, and providing excellent support.

See 84 mentions

See Related User Reviews

Yana S.

Small-Business (50 or fewer emp.)

5.0/5

"Great service, nice tool"

What do you like about Reply?

The tool is very easy to use and comes with many nice additional features, which make our sales routine much easier. I really appreciate the quick ass

John I.

Small-Business (50 or fewer emp.)

5.0/5

"Reply.io Great Starter Pack"

What do you like about Reply?

Reply.io is easily accessible and can automate your email campaigns, integrates with your CRM, and provides user dashboards and insights.

Top Cons or Disadvantages of Reply

1. Learning Curve

Users find the learning curve challenging, as the platform can feel overwhelming and requires time to navigate.

See 26 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Awesome software made by even better people"

What do you dislike about Reply?

Can't really complain too much. It's a bit overwhelming at first but once you spend some time trying to figure it out, it's actually quite intuitive.

Sofiia B.

Small-Business (50 or fewer emp.)

4.0/5

"Solid platform for multichannel outreach"

What do you dislike about Reply?

Sometimes the platform feels a bit overwhelming because of how many features it has, and it takes time for new users to get comfortable. A few things

2. Missing Features

Users are frustrated by missing features like multi-platform support and the absence of a calendar view.

See 25 mentions

See Related User Reviews

Daniel G.

Small-Business (50 or fewer emp.)

5.0/5

"We use reply.io for client reachout"

What do you dislike about Reply?

The fact it's doesn't fully support multi-platforms. We couldn't use LinkedIn for example.

Rebecka N.

Small-Business (50 or fewer emp.)

5.0/5

"Wounderful system the help't me more than 5 years"

What do you dislike about Reply?

Maybe that you can't choose to resend to the same customer again, even if it's been like 4 years. Other than that, nothing.

3. Learning Difficulty

Users find the product complex to learn, requiring time and tutorials to fully understand its features.

See 23 mentions

See Related User Reviews

Katrin S.

Small-Business (50 or fewer emp.)

5.0/5

"In german you would say "schockverliebt""

What do you dislike about Reply?

It's quite complex in its features, so you need to take some time to get familiar with it and read up, but that also brings possibilities that others

Yasmine D.

Small-Business (50 or fewer emp.)

5.0/5

"Head of talent department"

What do you dislike about Reply?

maybe not 100% user friendly, tutorial required

4. Expensive

Users are frustrated by the expensive pricing practices and lack of transparency in changes that affect loyalty.

See 22 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

1.0/5

"Bait and switch / AVOID"

What do you dislike about Reply?

They could definitely handle pricing changes more fairly. I’m super disappointed that they decided to triple the price for existing users after years

Swarnendu D.

Small-Business (50 or fewer emp.)

1.5/5

"Increasing price without informing"

What do you dislike about Reply?

Finding newer ways of increasing price, sometimes without even informing. Here's what happened - our Credit card has expired and when we tried to conn

5. Software Bugs

Users experience frequent software bugs that can cause confusion and slow down their workflow at times.

See 22 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use for email drip campaigns"

What do you dislike about Reply?

There are often errors that are confusing, and sometimes it's slow to upload.

Filipa F.

Mid-Market (51-1000 emp.)

5.0/5

"Great produt for email outreach"

What do you dislike about Reply?

Every now and then there is a problem with the platform but it it's fixed shortly.

6. Integration Issues

Users face integration issues with Outlook, hindering effective use of Reply's features and causing some workflow challenges.

See 21 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A solid platform that keeps improving — great for scaling outbound with control"

What do you dislike about Reply?

The reporting dashboards could offer a bit more granularity and custom filtering. Also, while it supports multichannel well, the LinkedIn integration

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use (even for those new to email outreach)"

What do you dislike about Reply?

I had previously had issues with LinkedIn integration, but the team has worked to improve this functionality over the last few months.

7. Limited Features

Users note the limited features of Reply, expressing a desire for enhanced functionality and usability improvements.

See 13 mentions

See Related User Reviews

Martin S.

Enterprise (> 1000 emp.)

4.5/5

"Automate your outreach but keep things personalized!"

What do you dislike about Reply?

❌ Deliverability Can Be Tricky – Like most cold email tools, hitting the inbox isn’t guaranteed, so you’ll need to warm up domains. ❌ Pricing Adds Up

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great Email Automation Tool"

What do you dislike about Reply?

It is a basic program so unless you can code it's difficult to make adjustments to font etc

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Sylvia H.

Leadgen specialist

Enterprise (> 1000 emp.)

6/27/2025

"Solid platform for streamlined outreach"

5/5

What do you like best about Reply?

Pros:

Easy-to-use interface

Reliable email automation and follow-ups

Detailed analytics and A/B testing

Good customer support Review collected by and hosted on G2.com.

What do you dislike about Reply?

Cons:

Sometimes the UI can lag a little with larger contact lists

Would love to see more integrations out of the box Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

I’ve been using Reply.io for a while now and it’s definitely made managing outreach campaigns a lot easier. The interface is clean, the automation is smooth, and the analytics give a good overview of performance. It saves time and helps keep follow-ups consistent without feeling too robotic. Support is responsive too, which is a big plus. Review collected by and hosted on G2.com.

Joao M.

Sales Operations

Mid-Market (51-1000 emp.)

11/10/2025

"Effortless to Use with Outstanding Support"

4.5/5

What do you like best about Reply?

Easy to use, great support, good price.. Review collected by and hosted on G2.com.

What do you dislike about Reply?

It could have more features. Could improve the sequences with different touch points and customization and conditions Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

7/1/2025

"Very happy with Reply.io — it’s streamlined our outreach effortlessly."

5/5

What do you like best about Reply?

I like how Reply.io simplifies outreach, automates follow-ups, and keeps everything organized in one place - it saves time and boosts efficiency. Review collected by and hosted on G2.com.

What do you dislike about Reply?

One downside of Reply.io is the daily sending limits, which can be restrictive when trying to scale outreach efforts more aggressively. Review collected by and hosted on G2.com.

Andy S.

Founder & CEO

Small-Business (50 or fewer emp.)

2/26/2025

"The only outbound tool I use"

5/5

What do you like best about Reply?

I love that Reply includes all outbound methods, not just email. We use Reply for outbound emails but also phone calls, SMS, and LinkedIn. Way better than trying to stack a bunch of different technologies and running a Zapier between them. With Reply, it all just works and the best part is that your tasks are all in one place. Review collected by and hosted on G2.com.

What do you dislike about Reply?

I wish Reply had a mobile app that allowed you to manage your SMS inbox since texts require a faster response and you're not always on desktop. Review collected by and hosted on G2.com.

Molly E.

Head of New Business

Mid-Market (51-1000 emp.)

7/4/2025

"Great technology, fueling global business development strategies"

4/5

What do you like best about Reply?

The ability to have different active accounts, all consolidated in once place, with clear automated workflows. Easy to use. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Sometimes doesn't connect with LinkedIn so replies are delayed, but that might be a LinkedIn integration issue Review collected by and hosted on G2.com.

jose luis g.

ceo

Small-Business (50 or fewer emp.)

6/13/2025

"All in one"

5/5

What do you like best about Reply?

The platform is intuitive and easy to use. The features are smart and well-designed, and the customer support has been excellent whenever I had a question. Review collected by and hosted on G2.com.

What do you dislike about Reply?

The onboarding could be a bit more detailed for first-time users. Still very intuitive Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

7/17/2025

"Best Multi-platform marketing campaign software on the planet"

5/5

What do you like best about Reply?

So much granular control over every aspect of the process and a seamless integration of all the different marketing channels into one easy platform.

Great customer support, either through your customer service agent or through their onsite support agents like Olena :)

Easy to implement and I use it almost every day. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Only problem I have is that you cant control in what order your emails are sent. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

7/29/2025

"Great product for outbound and marketing emails"

5/5

What do you like best about Reply?

Their USP is their connectivity with email and LinkedIn accounts to send 1-1 personalised messages at scale. Review collected by and hosted on G2.com.

What do you dislike about Reply?

I don’t see anything to dislike at this point. I believe they can explore few ways to make the tool from great to awesome. I don’t have anything to pin point yet. Review collected by and hosted on G2.com.

Jovana G.

Marketing Director

Mid-Market (51-1000 emp.)

7/1/2025

"Amazing tool and service"

5/5

What do you like best about Reply?

Our company has been using Reply for 2 and half years and we are very satisfied with its functionalities. The email+linkedin automation has brought us thousands of leads! Review collected by and hosted on G2.com.

What do you dislike about Reply?

Nothing really that stands out...everything is seamless Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/18/2025

"Useful tool for the outreach"

4.5/5

What do you like best about Reply?

What I like best about Reply is how much time it saves me. It automates my outreach sequences, keeps my follow-ups organized, and helps me personalize at scale. Review collected by and hosted on G2.com.

What do you dislike about Reply?

What I dislike about Reply is that sometimes the deliverability can be tricky — you really need to warm up your domain and monitor your spam rates closely. Review collected by and hosted on G2.com.