# Best Location-Based Marketing Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location and predefined target zones.

This type of software uses proximity beacons, Bluetooth low energy (BLE ) signals, Wi-Fi, and GPS-defined areas to identify when a customer or prospect is near a specific point of interest (POI). It then triggers the delivery of personalized, contextual marketing content to their mobile devices. With these tools, marketers can target the right customer, in the right place, at the right time, and encourage them to perform a desired action, such as visiting a store or making a purchase.

Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants. However, it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues.

Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through tracking foot traffic or offering attribution features. Some [location intelligence software](https://www.g2.com/categories/location-intelligence) and [visitor behavior intelligence software](https://www.g2.com/categories/visitor-behavior-intelligence) offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics.

Products in this category often identify users in geolocation by integrating with different technologies, such as [geofencing software](https://www.g2.com/categories/geofencing), Wi-Fi, and BLE beacons. As a result, location-based marketing software often integrates with or is provided as a feature of [guest Wi-Fi providers](https://www.g2.com/categories/guest-wi-fi-providers) and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

To qualify for inclusion in the Location-Based Marketing category, a product must:

- Provide tools to deliver real-time automated messages to users based on geolocation
- Identify prospects or customers within a specified geolocation through the use of geofencing, Wi-Fi, BLE beacons, or a similar geotargeting technology
- Analyze the performance of location-based marketing campaigns




  
## How Many Location-Based Marketing Software Products Does G2 Track?
**Total Products under this Category:** 67

### Category Stats (May 2026)
- **Average Rating**: 4.35/5
- **New Reviews This Quarter**: 7
- **Buyer Segments**: Mid-Market 50% │ Small-Business 43% │ Enterprise 7%
- **Top Trending Product**: Aislelabs (+0.036)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Location-Based Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,300+ Authentic Reviews
- 67+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Location-Based Marketing Software Is Best for Your Use Case?

- **Leader:** [SingleInterface](https://www.g2.com/products/singleinterface/reviews)
- **Highest Performer:** [Optimove (formely Kumulos)](https://www.g2.com/products/optimove-formely-kumulos/reviews)
- **Easiest to Use:** [SingleInterface](https://www.g2.com/products/singleinterface/reviews)
- **Top Trending:** [Radar](https://www.g2.com/products/radar-labs-inc-radar/reviews)
- **Best Free Software:** [SingleInterface](https://www.g2.com/products/singleinterface/reviews)

  
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---

  ## What Are the Top-Rated Location-Based Marketing Software Products in 2026?
### 1. [SingleInterface](https://www.g2.com/products/singleinterface/reviews)
  SingleInterface is Asia’s largest AI Retail Tech platform, revolutionizing how multi-location brands scale, engage, and grow. Our AI-powered full-stack solutions help businesses connect with customers at every digital and hyperlocal touchpoint—fueling personalized engagement, smarter decision-making, and sustainable growth. SingleInterface AI offers a modular yet deeply integrated suite of AI engines, each solving a distinct challenge faced by multi-location enterprises. Presence AI: Ensures every location (branch, outlet, or store) is easily searchable with up-to-date information, enabled by automated listings across Google, Apple Maps, car navigation systems, and AI voice assistants. Pages AI: Automatically generates high-performing, search-optimized microsites for each individual location, complete with real-time content, embedded chat, and actionable CTAs. Reviews AI: Understands location-level customer reviews with AI-powered emotional intelligence, allowing marketers to respond with empathy. Engagement AI: Connects the dots between CRM data and real-time conversations, enabling hyper-contextual WhatsApp, email, and web chat outreach. Campaigns AI: Localizes brand campaigns with geo-fenced insights, content fatigue detection, and audience behaviour tracking across every city or Pin/Zip code. Interactions AI: Transcribes and analyzes every customer interaction made with the brand or the nearest location to reveal sentiment, missed opportunities, and conversion blockers. Audience AI uses real-world behavior signals—like location patterns, visit frequency, and category interest—to identify high-intent buyers before they enter your funnel, powering more precise campaigns and stronger ROI. Competition AI: Maps search performance block-by-block, benchmarking each outlet and highlighting areas to win more “near me” searches. Insights AI: Unifies data across modules to deliver a 360° view of brand performance—highlighting trends, and surfacing actionable intelligence at every location.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 99
**How Do G2 Users Rate SingleInterface?**

- **Integration:** 8.8/10 (Category avg: 8.1/10)
- **Geolocation:** 8.5/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.4/10 (Category avg: 8.3/10)

**Who Is the Company Behind SingleInterface?**

- **Seller:** [SingleInterface](https://www.g2.com/sellers/singleinterface)
- **Company Website:** https://www.singleinterface.com/
- **Year Founded:** 2014
- **HQ Location:** Gurgaon, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/singleinterface/ (308 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Manager
  - **Top Industries:** Financial Services, Retail
  - **Company Size:** 62% Enterprise, 30% Mid-Market


#### What Are SingleInterface's Pros and Cons?

**Pros:**

- Customer Support (50 reviews)
- Helpful (39 reviews)
- Ease of Use (38 reviews)
- Efficiency (32 reviews)
- User Interface (24 reviews)

**Cons:**

- Delays (11 reviews)
- Slow Performance (11 reviews)
- Slow Loading (9 reviews)
- Time Issues (9 reviews)
- Improvement Needed (8 reviews)

### 2. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)
  SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 588
**How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?**

- **Integration:** 7.0/10 (Category avg: 8.1/10)
- **Geolocation:** 7.7/10 (Category avg: 8.7/10)
- **Quality of Support:** 8.4/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** https://www.sap.com/
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,228 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 49% Mid-Market, 22% Small-Business


#### What Are SAP Engagement Cloud (formerly SAP Emarsys)'s Pros and Cons?

**Pros:**

- Ease of Use (76 reviews)
- Automation (56 reviews)
- Features (54 reviews)
- Helpful (45 reviews)
- Personalization (42 reviews)

**Cons:**

- Missing Features (40 reviews)
- Learning Curve (39 reviews)
- Difficult Learning (32 reviews)
- Limited Features (31 reviews)
- Not Intuitive (31 reviews)

### 3. [Purple](https://www.g2.com/products/purple/reviews)
  Purple uses guest WiFi and interactive maps to enhance guest experience in venues. By integrating with existing technology, our secure platform enables organizations to capture valuable first-party data, understand guest behavior, and deliver personalized engagement. This data-driven approach, trusted by over 80,000 venues worldwide, helps companies deepen guest loyalty, optimize marketing efforts, and ultimately drive revenue growth.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 32
**How Do G2 Users Rate Purple?**

- **Integration:** 6.7/10 (Category avg: 8.1/10)
- **Geolocation:** 10.0/10 (Category avg: 8.7/10)
- **Quality of Support:** 8.1/10 (Category avg: 8.8/10)
- **Campaign Automation:** 5.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Purple?**

- **Seller:** [Purple](https://www.g2.com/sellers/purple)
- **Year Founded:** 2012
- **HQ Location:** Manchester, England
- **LinkedIn® Page:** https://www.linkedin.com/company/2702879/ (167 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 41% Mid-Market, 33% Small-Business


#### What Are Purple's Pros and Cons?

**Pros:**

- Efficiency (4 reviews)
- Customer Support (3 reviews)
- Ease of Use (3 reviews)
- Features (3 reviews)
- Collaboration (2 reviews)

**Cons:**

- Complex Usability (1 reviews)
- Difficult Learning (1 reviews)
- Difficult Setup (1 reviews)
- Expensive (1 reviews)
- Expertise Required (1 reviews)

### 4. [Cisco Hyperlocation](https://www.g2.com/products/cisco-hyperlocation/reviews)
  Cisco Hyperlocation delivers exceptional indoor location accuracy using your Cisco indoor Wi-Fi. Three Cisco technologies-the next-generation Hyperlocation Aironet 4800 access point, Connected Mobile Experiences (CMX) location engine, and CMX Location SDK-work together to enhance both accuracy and refresh rate for precision navigation, engagement, analytics and other location services.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Cisco Hyperlocation?**

- **Integration:** 8.9/10 (Category avg: 8.1/10)
- **Geolocation:** 8.7/10 (Category avg: 8.7/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Cisco Hyperlocation?**

- **Seller:** [Cisco](https://www.g2.com/sellers/cisco)
- **Year Founded:** 1984
- **HQ Location:** San Jose, CA
- **Twitter:** @Cisco (721,440 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cisco/ (95,742 employees on LinkedIn®)
- **Ownership:** NASDAQ:CSCO

**Who Uses This Product?**
  - **Company Size:** 58% Mid-Market, 33% Enterprise


### 5. [Optimove (formely Kumulos)](https://www.g2.com/products/optimove-formely-kumulos/reviews)
  With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 29
**How Do G2 Users Rate Optimove (formely Kumulos)?**

- **Integration:** 9.4/10 (Category avg: 8.1/10)
- **Geolocation:** 9.0/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.8/10)
- **Campaign Automation:** 9.6/10 (Category avg: 8.3/10)

**Who Is the Company Behind Optimove (formely Kumulos)?**

- **Seller:** [Optimove](https://www.g2.com/sellers/optimove)
- **Year Founded:** 2012
- **HQ Location:** New York
- **Twitter:** @Optimove (5,476 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/227901/ (583 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software
  - **Company Size:** 60% Small-Business, 30% Mid-Market


### 6. [Radar](https://www.g2.com/products/radar-labs-inc-radar/reviews)
  Radar (https://radar.com) is the all-in-one location platform. Companies like Sleeper, Panera, DICK’s Sporting Goods, T-Mobile, and Zillow use Radar's geofencing SDKs and maps APIs to power location-based experiences across hundreds of millions of devices worldwide.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 18
**How Do G2 Users Rate Radar?**

- **Integration:** 10.0/10 (Category avg: 8.1/10)
- **Geolocation:** 10.0/10 (Category avg: 8.7/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.8/10)
- **Campaign Automation:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Radar?**

- **Seller:** [Radar Labs](https://www.g2.com/sellers/radar-labs)
- **Year Founded:** 2016
- **HQ Location:** New York, NY
- **Twitter:** @radarlabs (1,022 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/radarlabs/ (183 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 28% Small-Business


### 7. [Uniqode QR](https://www.g2.com/products/uniqode-qr/reviews)
  Uniqode QR is a QR management platform trusted by 50,000+ businesses worldwide, including Nestlé, Toyota, Hilton, and Amazon. From simple QR Code generation to enterprise-grade campaign management, Uniqode gives marketing and enterprise teams the real-time data and dynamic control to turn every physical touchpoint into a measurable, revenue-yielding opportunity. Uniqode goes beyond QR creation to connect offline engagement to online growth through analytics, automation, and integrations that help teams of any size do more with every scan. ✔️ Create dynamic QR Codes: Design fully branded, scannable experiences with custom logos, colors, frames, and eye shapes that update instantly without reprinting and load fast even in low connectivity. ✔️ Capture first-party data: See who's scanning, when, where, and on what device in real time. Connect scans to conversions through Google Analytics 4 and retarget high-intent audiences directly in Meta Ads and Google Ads. ✔️ Personalize every experience: Deliver different content based on scan time, location, device, or language to reduce drop-offs and increase conversions at every touchpoint. ✔️ Integrate with your full stack: Sync leads to Salesforce and HubSpot, trigger workflows in Zapier, get instant alerts in Slack, and connect to BI tools like Tableau and BigQuery for deeper reporting, no code required. ✔️ Scale with confidence: Deploy thousands of QR Codes across teams, locations, and campaigns with bulk creation, organizational units, role-based access, and a custom API to fit any workflow. ✔️ Deploy with enterprise-grade security: Meet the strictest compliance requirements with SOC 2 Type 2, HIPAA, ISO 27001:2022, and GDPR certification, plus SSO, MFA, phishing detection, and anomalous scan monitoring built in.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 470
**How Do G2 Users Rate Uniqode QR?**

- **Integration:** 6.7/10 (Category avg: 8.1/10)
- **Geolocation:** 8.1/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.8/10)
- **Campaign Automation:** 7.5/10 (Category avg: 8.3/10)

**Who Is the Company Behind Uniqode QR?**

- **Seller:** [Uniqode](https://www.g2.com/sellers/uniqode)
- **Year Founded:** 2019
- **HQ Location:** New York
- **LinkedIn® Page:** https://www.linkedin.com/company/uniqode-hq/about/ (127 employees on LinkedIn®)
- **Phone:** +1 (646) 968 0378

**Who Uses This Product?**
  - **Who Uses This:** Owner, Director
  - **Top Industries:** Marketing and Advertising, Food & Beverages
  - **Company Size:** 75% Small-Business, 20% Mid-Market


#### What Are Uniqode QR's Pros and Cons?

**Pros:**

- Ease of Use (27 reviews)
- QR Code (18 reviews)
- Customer Support (9 reviews)
- Easy Setup (9 reviews)
- Analytics (7 reviews)

**Cons:**

- Complexity (3 reviews)
- QR Code Issues (3 reviews)
- Expensive (2 reviews)
- Integration Issues (2 reviews)
- Limited Integration (2 reviews)

### 8. [Cisco Spaces](https://www.g2.com/products/cisco-spaces/reviews)
  Cisco Spaces is a cloud platform that connects people & things with spaces to transform buildings into smart spaces. Using the power of Cisco devices as sensors (Catalyst, Meraki, Webex) and the Spaces ecosystem, the platform aims to make buildings safe, smart, sustainable, and seamless. Cisco Spaces harnesses the power of Cisco hardware and sensors (Catalyst, Meraki, Webex) making buildings safe, smart and sustainable with seamless people experiences.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 13
**How Do G2 Users Rate Cisco Spaces?**

- **Integration:** 7.5/10 (Category avg: 8.1/10)
- **Geolocation:** 8.7/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.8/10)
- **Campaign Automation:** 9.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Cisco Spaces?**

- **Seller:** [Cisco](https://www.g2.com/sellers/cisco)
- **Year Founded:** 1984
- **HQ Location:** San Jose, CA
- **Twitter:** @Cisco (721,440 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cisco/ (95,742 employees on LinkedIn®)
- **Ownership:** NASDAQ:CSCO

**Who Uses This Product?**
  - **Company Size:** 62% Small-Business, 23% Mid-Market


### 9. [Bloom Intelligence](https://www.g2.com/products/bloom-intelligence/reviews)
  RESTAURANT MARKETING PLATFORM CDP to collect, clean, and centralize guest data. AI-powered marketing automation and reputation management to fuel faster, more efficient growth.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 22
**How Do G2 Users Rate Bloom Intelligence?**

- **Integration:** 9.2/10 (Category avg: 8.1/10)
- **Geolocation:** 9.2/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind Bloom Intelligence?**

- **Seller:** [Bloom Intelligence](https://www.g2.com/sellers/bloom-intelligence)
- **Year Founded:** 2006
- **HQ Location:** St Petersburg, US
- **Twitter:** @bloomintel (1,807 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bloomintelligence (11 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Restaurants
  - **Company Size:** 46% Mid-Market, 42% Small-Business


#### What Are Bloom Intelligence's Pros and Cons?

**Pros:**

- Automation (2 reviews)
- Business Growth (2 reviews)
- Analytics (1 reviews)
- Communication (1 reviews)
- CRM Support (1 reviews)

**Cons:**

- Bug Issues (1 reviews)
- Limited Features (1 reviews)
- Limited Functionality (1 reviews)
- Missing Features (1 reviews)
- Poor Usability (1 reviews)

### 10. [Flame Analytics](https://www.g2.com/products/flame-analytics/reviews)
  Transform Your Location Into a Profitable Smart Space. Flame Analytics is a Location Analytics and Customer Engagement Platform for physical smart spaces that will boost your sales and engagement. Flame Analytics is the leading BigData and AI platform that helps transform and make physical spaces smarter with its omnichannel digital marketing and analytics tools.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 77
**How Do G2 Users Rate Flame Analytics?**

- **Integration:** 9.3/10 (Category avg: 8.1/10)
- **Geolocation:** 9.3/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind Flame Analytics?**

- **Seller:** [Flame analytics](https://www.g2.com/sellers/flame-analytics)
- **Year Founded:** 2013
- **HQ Location:** Madrid
- **Twitter:** @Flameanalytics (3,254 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flame-analytics/ (20 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 65% Small-Business, 28% Mid-Market


#### What Are Flame Analytics's Pros and Cons?

**Pros:**

- Analytics (2 reviews)
- Data Analytics (2 reviews)
- Ease of Use (2 reviews)
- Data Comprehensiveness (1 reviews)
- Efficiency (1 reviews)

**Cons:**

- Expensive (2 reviews)
- Difficult Learning (1 reviews)
- Learning Curve (1 reviews)
- Limited Support for Small Businesses (1 reviews)

### 11. [Cosmose](https://www.g2.com/products/cosmose/reviews)
  Cosmose AI is the #1 solution for offline stores


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Cosmose?**

- **Integration:** 7.7/10 (Category avg: 8.1/10)
- **Geolocation:** 8.0/10 (Category avg: 8.7/10)
- **Quality of Support:** 8.7/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Cosmose?**

- **Seller:** [Cosmose](https://www.g2.com/sellers/cosmose)
- **Year Founded:** 2014
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/cosmose-co/ (90 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 64% Small-Business, 36% Mid-Market


#### What Are Cosmose's Pros and Cons?

**Pros:**

- AI Features (3 reviews)
- Data Analytics (3 reviews)
- AI Technology (2 reviews)
- Business Growth (2 reviews)
- Experience (2 reviews)

**Cons:**

- Complex Usability (2 reviews)
- Difficult Learning (2 reviews)
- Difficult Setup (2 reviews)
- Difficulty for Beginners (2 reviews)
- Complexity (1 reviews)

### 12. [PlotProjects](https://www.g2.com/products/plotprojects-plotprojects/reviews)
  The most used Geofencing SDK thanks to our long time experience resulting in high accuracy & low battery-use. Developing advanced location based functionalities in an app is time-consuming. PlotProjects SDK is easy to install and implement in your app. We also provide you with accurate data and the right numbers to precisely measure footfall and store visits. It has been used and tested by many high-scale publisher apps, airlines, time management apps, airports etc. Examples: Shopfully.com, Futurpay.com, Groupon, Coca-cola, Burgerking.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 15
**How Do G2 Users Rate PlotProjects?**

- **Integration:** 8.3/10 (Category avg: 8.1/10)
- **Geolocation:** 9.2/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.8/10)
- **Campaign Automation:** 9.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind PlotProjects?**

- **Seller:** [PlotProjects](https://www.g2.com/sellers/plotprojects-28a5ff45-1d28-45bc-822d-a63008b065e9)
- **Year Founded:** 2011
- **HQ Location:** Amsterdam
- **Twitter:** @PlotProjects (407 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/plotprojects/ (5 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 69% Small-Business, 25% Mid-Market


### 13. [Netmera](https://www.g2.com/products/netmera/reviews)
  Netmera is an all-in-one AI powered Customer Engagement & Growth Platform. We unify customer data across all touchpoints into a single platform—empowering businesses to turn insights into action and deliver highly personalized, impact-driven engagement strategies. By combining advanced segmentation, AI-powered automation, multi-channel communication, and real-time analytics, we help brands acquire, convert, and retain users across mobile, web, and digital channels—driving smarter, more effective customer journeys.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 48
**How Do G2 Users Rate Netmera?**

- **Integration:** 7.8/10 (Category avg: 8.1/10)
- **Geolocation:** 9.7/10 (Category avg: 8.7/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.8/10)
- **Campaign Automation:** 9.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Netmera?**

- **Seller:** [Netmera](https://www.g2.com/sellers/netmera)
- **Company Website:** https://netmera.com
- **Year Founded:** 2010
- **HQ Location:** İstanbul, TR
- **Twitter:** @netmera (2,799 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netmera (59 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Financial Services, Telecommunications
  - **Company Size:** 40% Small-Business, 31% Mid-Market


#### What Are Netmera's Pros and Cons?

**Pros:**

- Ease of Use (18 reviews)
- Customer Support (14 reviews)
- Helpful (11 reviews)
- Customer Engagement (7 reviews)
- Engagement (7 reviews)

**Cons:**

- High Complexity (6 reviews)
- Inadequate Reporting (5 reviews)
- Complexity (4 reviews)
- Data Inaccuracy (4 reviews)
- Missing Features (4 reviews)

### 14. [Propulso](https://www.g2.com/products/propulso/reviews)
  At the heart of Propulso’s location intelligence platform is our GeoIndicator technology, designed to provide accurate, granular, and actionable insights into human mobility patterns. Leveraging large-scale GPS location data from trusted third-party providers, GeoIndicator transforms queried data into meaningful metrics that empower decision-makers across industries. We also power a GeoMarketing platform to enable users to make action on they insights they discovered with the GeoIndicators through advertising.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate Propulso?**

- **Integration:** 6.9/10 (Category avg: 8.1/10)
- **Geolocation:** 8.8/10 (Category avg: 8.7/10)
- **Quality of Support:** 8.1/10 (Category avg: 8.8/10)
- **Campaign Automation:** 6.9/10 (Category avg: 8.3/10)

**Who Is the Company Behind Propulso?**

- **Seller:** [Propulso](https://www.g2.com/sellers/propulso)
- **Year Founded:** 2017
- **HQ Location:** Magog, Quebec
- **LinkedIn® Page:** https://www.linkedin.com/company/18040953 (21 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 45% Mid-Market, 36% Small-Business


#### What Are Propulso's Pros and Cons?

**Pros:**

- Data Analytics (3 reviews)
- Geo-Targeting (2 reviews)
- Analytics Power (1 reviews)
- Customer Support (1 reviews)
- Data Accuracy (1 reviews)

**Cons:**

- Integration Issues (3 reviews)
- Limited Functionality (2 reviews)
- Manual Processes (2 reviews)
- Inaccuracy (1 reviews)
- Inadequate Reporting (1 reviews)

### 15. [M360](https://www.g2.com/products/m360/reviews)
  M360 is an end-to-end marketing solution for shopping centers that streamlines multi-channel marketing execution, delivers personalized messages to shoppers at the most influential moments, and provides user-friendly reporting on KPIs that matter. With M360, shopping centers can build more complete shopper profiles, manage off-property and proximity-based text and email messaging, create automated messaging workflows, and view results in real time – all from a single platform.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 22
**How Do G2 Users Rate M360?**

- **Integration:** 8.3/10 (Category avg: 8.1/10)
- **Geolocation:** 8.3/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.8/10)
- **Campaign Automation:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind M360?**

- **Seller:** [Pocketstop](https://www.g2.com/sellers/pocketstop)
- **Year Founded:** 2006
- **HQ Location:** Dallas, TX
- **Twitter:** @Pocketstop (794 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/387560/ (15 employees on LinkedIn®)
- **Phone:** 877-840-2444

**Who Uses This Product?**
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 61% Small-Business, 30% Mid-Market


### 16. [GroundTruth Ads Manager](https://www.g2.com/products/groundtruth-ads-manager/reviews)
  GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate GroundTruth Ads Manager?**

- **Integration:** 5.8/10 (Category avg: 8.1/10)
- **Geolocation:** 9.2/10 (Category avg: 8.7/10)
- **Quality of Support:** 8.1/10 (Category avg: 8.8/10)
- **Campaign Automation:** 6.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind GroundTruth Ads Manager?**

- **Seller:** [GroundTruth](https://www.g2.com/sellers/groundtruth)
- **Year Founded:** 2009
- **HQ Location:** New York, US
- **Twitter:** @groundtruthco (3,536 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18109829 (386 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 64% Mid-Market, 36% Small-Business


### 17. [NewGrove Periscope](https://www.g2.com/products/newgrove-periscope/reviews)
  NewGrove uses analytical tools to provide location-based customer intelligence for marketing and strategic business decisions


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate NewGrove Periscope?**

- **Integration:** 8.9/10 (Category avg: 8.1/10)
- **Geolocation:** 7.5/10 (Category avg: 8.7/10)
- **Quality of Support:** 7.5/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind NewGrove Periscope?**

- **Seller:** [NewGrove](https://www.g2.com/sellers/newgrove-8410b5de-a3d3-4988-921e-94ad2d10d754)
- **Year Founded:** 1992
- **HQ Location:** London, United Kingdom
- **Twitter:** @NewgroveInsight (4,855 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/newgrove/ (10 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 73% Enterprise, 18% Small-Business


### 18. [Adentro](https://www.g2.com/products/adentro/reviews)
  Adentro is the only visit-based marketing platform that pairs with your in-store WiFi to drive real guest visits AND proves it. Our technology helps you identify unknown customers, attract new ones, and measure their visit behavior. Our proprietary Walk-Through Rate™ combined with enriched customer profiles simplifies how you drive and measure revenue impact at your locations. Are you investing in digital advertising? Leverage our database of more than 53M consumers to target your campaigns towards locals visiting businesses like yours. Adentro helps you better understand your guests for more effective marketing and increased ROI.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate Adentro?**

- **Integration:** 6.7/10 (Category avg: 8.1/10)
- **Geolocation:** 6.7/10 (Category avg: 8.7/10)
- **Quality of Support:** 7.6/10 (Category avg: 8.8/10)
- **Campaign Automation:** 5.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Adentro?**

- **Seller:** [Adentro](https://www.g2.com/sellers/adentro)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AdentroMktg (867 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3547494/ (119 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 56% Mid-Market, 44% Small-Business


### 19. [Foursquare Attribution](https://www.g2.com/products/foursquare-attribution/reviews)
  Foursquare Attribution is the most accurate omnichannel measurement solution for marketers, offering granular insights into how well your campaigns are driving in-store visits and purchases. Directly tie ad spend to real-world outcomes, like incremental visits and sales lift, across 550+ partner networks and nearly every channel and screen including digital, mobile, TV, CTV, OOH, Audio, and more. Access all of your reports in one unified UI for quick insights that enable you to optimize campaigns in-flight, avoid wasted ad spend, and drive ROI.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 9
**How Do G2 Users Rate Foursquare Attribution?**

- **Quality of Support:** 8.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind Foursquare Attribution?**

- **Seller:** [Foursquare](https://www.g2.com/sellers/foursquare)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **Twitter:** @foursquare (22,958 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/foursquare (517 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 70% Small-Business, 30% Mid-Market


### 20. [Bluedot](https://www.g2.com/products/bluedot/reviews)
  Location delivers relevancy and intent. Bluedot empowers companies (via their mobile app) to take advantage of real-world insights and uncover the right moments to message customers on their preferred channels. Bluedot’s mobile location technology enables brands and enterprises to delight customers - at scale. We deliver 20x location precision over other solutions. No hardware required.  Know where you’re customers have been, where they frequent and anticipate how best to engage them. 1:1 insights delivered. Companies gain context from Bluedot’s location data. Pair your digital customer profiles with physical behavior for a true 360-degree view down to the individual level. Learn why top enterprises, such as Dunkin', Salesforce, Oracle, McDonald’s, KFC, Cox Automotive, and Transurban partner with Bluedot for their location-based needs.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Bluedot?**

- **Integration:** 9.7/10 (Category avg: 8.1/10)
- **Geolocation:** 9.7/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.8/10)
- **Campaign Automation:** 9.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Bluedot?**

- **Seller:** [Bluedot Innovation](https://www.g2.com/sellers/bluedot-innovation)
- **Year Founded:** 2017
- **HQ Location:** San Francisco, California
- **Twitter:** @BluedotInnovate (1,461 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3081276 (38 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Pharmaceuticals
  - **Company Size:** 50% Enterprise, 50% Small-Business


### 21. [Geotoko](https://www.g2.com/products/geotoko/reviews)
  A Simple yet Powerful Platform to run Location based Contests and Sweepstakes


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate Geotoko?**

- **Integration:** 9.3/10 (Category avg: 8.1/10)
- **Geolocation:** 8.7/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.8/10)
- **Campaign Automation:** 9.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Geotoko?**

- **Seller:** [Geotoko](https://www.g2.com/sellers/geotoko-805d4cc7-8c13-4f6c-a3cb-caf12b75096b)
- **HQ Location:** N/A
- **Twitter:** @GEOTOKO1 (570 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 71% Small-Business, 29% Enterprise


#### What Are Geotoko's Pros and Cons?

**Pros:**

- Business Growth (1 reviews)
- Data Analysis (1 reviews)
- Data Analytics (1 reviews)
- Geolocation Services (1 reviews)
- Location Targeting (1 reviews)


### 22. [Linkyfi](https://www.g2.com/products/linkyfi/reviews)
  Linkyfi is a public WiFi access management system. Built to offer captive portal functionality, secure internet access, customer insights, and targeted marketing capabilities, it’s the only WiFi marketing solution you need to understand your customers.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 19
**How Do G2 Users Rate Linkyfi?**

- **Integration:** 8.7/10 (Category avg: 8.1/10)
- **Geolocation:** 8.3/10 (Category avg: 8.7/10)
- **Quality of Support:** 8.7/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Linkyfi?**

- **Seller:** [AVSystem](https://www.g2.com/sellers/avsystem)
- **Year Founded:** 2006
- **HQ Location:** Kraków, PL
- **LinkedIn® Page:** https://www.linkedin.com/company/avsystem/about/ (200 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 63% Small-Business, 32% Mid-Market


### 23. [Mist](https://www.g2.com/products/mist/reviews)
  Mist is pioneering the new wireless network. The first AI-driven WLAN makes Wi-Fi predictable, reliable, and measurable while delivering amazing indoor location experiences.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate Mist?**

- **Integration:** 10.0/10 (Category avg: 8.1/10)
- **Geolocation:** 9.4/10 (Category avg: 8.7/10)
- **Quality of Support:** 7.4/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Mist?**

- **Seller:** [Juniper Networks](https://www.g2.com/sellers/juniper-networks)
- **Year Founded:** 1996
- **HQ Location:** Sunnyvale, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/2240/ (9,799 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 43% Small-Business, 29% Mid-Market


#### What Are Mist's Pros and Cons?

**Pros:**

- Efficiency (1 reviews)


### 24. [Gimbal by Infillion](https://www.g2.com/products/gimbal-by-infillion/reviews)
  Gimbal is a location intelligence platform that enables Brand Marketers to engage with Mobile App Users based on their physical-world location and behaviors. The data collected by the Gimbal SDK also empowers brands to track store/venue foot traffic and mine for actionable real-world insights. Gimbal Manager is a comprehensive cloud UI where Brands can manage their own Point-of-Interest (POI) database – including owned-and-operated and competitor locations – and access Place Visit analytics. Gimbal’s best-in-class mobile place detection capabilities empower brands to deploy location-aware solutions across Marketing, App Experience, and In-Store Operations use cases.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate Gimbal by Infillion?**

- **Integration:** 9.2/10 (Category avg: 8.1/10)
- **Geolocation:** 9.2/10 (Category avg: 8.7/10)
- **Quality of Support:** 7.8/10 (Category avg: 8.8/10)
- **Campaign Automation:** 7.9/10 (Category avg: 8.3/10)

**Who Is the Company Behind Gimbal by Infillion?**

- **Seller:** [Infillion](https://www.g2.com/sellers/infillion)
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @infilliontech (304 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (174 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 57% Mid-Market, 29% Enterprise


### 25. [Woosmap](https://www.g2.com/products/woosmap/reviews)
  If location data is part of your product or operations, Woosmap helps you make it accurate, scalable, and easier to manage. Woosmap provides enterprise location APIs for address autocomplete, geocoding, distance calculations, store locators, and location search. These capabilities support key moments in digital journeys such as checkout, product discovery, delivery planning, and service coverage. Woosmap integrates easily into your technology stack, making evaluation, integration, and migration straightforward for engineering teams. Many organizations choose Woosmap to improve cost control. Teams commonly reduce mapping costs by up to 50% without compromising accuracy or reliability. Leading companies worldwide trust Woosmap to power their location experiences. Carrefour, Decathlon, Kingfisher, Leroy Merlin, TotalEnergies, Lacoste, Holland & Barrett and many more rely on Woosmap to support their digital products and operations. Key benefits • Accurate location data for critical user journeys • Up to 50% lower location infrastructure costs • Straightforward integration and migration • Data security and enterprise-grade reliability • Developer-friendly APIs that are easy to integrate


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Woosmap?**

- **Integration:** 8.3/10 (Category avg: 8.1/10)
- **Geolocation:** 8.3/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.8/10)
- **Campaign Automation:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Woosmap?**

- **Seller:** [Woosmap](https://www.g2.com/sellers/woosmap)
- **Year Founded:** 2018
- **HQ Location:** Montpellier, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/woosmap/ (33 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 55% Mid-Market, 27% Enterprise



    ## What Is Location-Based Marketing Software?
  [Marketing Software](https://www.g2.com/categories/marketing)
  ## What Software Categories Are Similar to Location-Based Marketing Software?
    - [Guest Wi-Fi Providers](https://www.g2.com/categories/guest-wi-fi-providers)
    - [Visitor Behavior Intelligence Software](https://www.g2.com/categories/visitor-behavior-intelligence)
    - [Geofencing Software](https://www.g2.com/categories/geofencing)

  
---

## How Do You Choose the Right Location-Based Marketing Software?

### What You Should Know About Location-Based Marketing Software

### What is Location-Based Marketing Software?

Location-based marketing is a marketing strategy in which a company delivers timely, relevant marketing messages to users based on their physical location. Using location data and technology, location-based marketing platforms trigger a targeted marketing action to a user’s mobile device when that user enters a specified geographic location. 

Proximity marketing or location metrics is one of the relevant applications of location-based marketing software. It involves sending customers targeted and highly personalized push notifications to enhance their experience. Demographics are yet another factor that helps in accurately executing campaigns by targeting relevant customers. This, in turn, can help improve user experience.

### What are the Common Features of Location-Based Marketing Software?

The following are some core functionalities of location-based marketing software that can help users set up geofencing parameters and create location-based marketing campaigns:

**Geofencing:** This functionality allows users to designate geofences for location-based marketing campaigns. These specific location-based advertisements help marketing teams target their advertisements based on the earmarked area. With this feature, marketing strategies are created for people in the geofence. A geofence is a physical boundary of any target location. The software sends in-store push notifications when customers enter this target area (like a store). Mobile apps on the customer’s phone help the software provide location updates. 

**Wi-Fi marketing:** Retailers usually provide users with free Wi-Fi access and request for their email or a social media follow in return. The data thus collected is used to communicate promotions and offers. This feature of location-based marketing targets customers based on their Wi-Fi connection.

**Beacons:** Beacons are physical devices that receive location data from nearby devices that use Bluetooth technology and thus fall under proximity-based marketing. Beacons transmit Bluetooth Low Energy (BLE) signals to execute location-based marketing campaigns. They are placed in stores where there usually is a poor cell network. Once the beacons connect with the users’ phones, personalized messages are sent once they are in range over the Bluetooth network.

**Campaign automation:** This feature generates an automated notification, text message, or in-app message to users in a predefined geolocation. Marketing automation or campaign automation automates the repetitive campaigns meant to convert leads. 

**Analytics:** Analytics tools in location-based marketing help marketers with a data-driven marketing approach. These features analyze the performance of location-based marketing campaigns based on foot traffic, POS data, and what further action is required.

**Security compliance:** While marketing campaigns are developed on the basis of consumer data, the data collection must meet compliance standards like GDPR and CCPA regarding personal data privacy.

### What are the Benefits of Location-Based Marketing Software?

Location-based marketing software offers several advantages for brick-and-mortar businesses that rely on foot traffic. 

**Cost-effective:** Location-based marketing is one of the most cost-effective types of marketing to target customers. Mobile phones have become central devices for marketing. Thus the investment required for location-based marketing software is less. By tracking the budget utilized for each campaign, marketing teams can route more funds depending on the campaign’s needs. Routing funds and increasing ROI are important benefits of location intelligence or location-based marketing software. Location-based marketing software can be most helpful for small businesses.

**Reaching the relevant audience:** Location-based marketing is very specific to a geographic location and thus can gain a group of customers relevant to the offering and business. This software can help increase store visits and, therefore, conversion rates. 

#### Software Related to Location-Based Marketing Software

Related solutions that can be used together with location-based marketing software include:

[Geofencing software](https://www.g2.com/categories/geofencing) **:** This software uses GPS, wifi, or cellular data of mobile devices to send targeted messages, push texts, marketing messages, and advertisements after it detects a new mobile device that enters the set virtual boundary of the geofence. With geofencing software, marketers can run highly targeted campaigns using the target customer’s data and location.

[Visitor behavior intelligence software](https://www.g2.com/categories/visitor-behavior-intelligence) **:** Visitor behavior intelligence software tracks and monitors the behavior and actions of visitors through data sources like Wi-Fi and point-of-sale (POS) systems. This software can also connect to social media and customer data platforms (CDP) to give a holistic view of customer behavior at a venue.

[Mobile marketing software](https://www.g2.com/categories/mobile-marketing) **:** Mobile marketing software optimizes and automates marketing campaigns. This type of software uses a target customer’s mobile data to create campaigns that are delivered to the user’s mobile device.

### Challenges with Location-Based Marketing Software

Location-based marketing can help marketers target their audience by tracking their location data. There can be some hurdles when it comes to using location-based marketing tools:

**Ineffective location data:** If a user has VPN on the mobile device permanently and reports to a different location than the physical one, targeting becomes ineffective. Location-based marketing largely depends on location data and thus can lose out if the target audience uses a VPN.

**Allowance-based service:** Mobile apps are relied upon heavily for location-based marketing. However, most permission rights stay with the users after downloading the app. And most users want to keep their locations private. In such cases, it becomes a little tricky to locate the exact location of the target audience.

**Non-smartphone users:** A certain percentage of users still do not have a smartphone. Since location-based marketing relies on modern technologies like wi-fi, GPS, and Bluetooth, it cannot be used to target audiences without smartphones.

### Which Companies Should Buy Location-Based Marketing Software?

**Retail:** Retail companies can make the best use of location-based marketing software. Marketers create location-based advertising campaigns on the basis of real-time and historical data. Historical data for product sales can help marketers attract customers for specific categories of products. Merchants can then keep stock of the goods depending on the high demand period for that particular category. 

**Food and dining:** Geofencing, geomarketing, and other proximity-based marketing strategies are widely used at restaurants and other food businesses. National and local food chains usually benefit from location-based marketing software.

**Travel and hospitality:** Resorts, hotels, amusement parks, and other hospitality businesses use proximity marketing to improve guest experiences and engagement. These businesses can send promotional messages, reminders, and feedback requests using location data.

**Consumer-packaged goods (CPG) brands:** Location-based marketing software can help brands that sell unique products at selective geolocations. The brand image helps to attract new customers to a third-party store. 

### How to Buy Location-Based Marketing Software

#### Requirements Gathering (RFI/RFP) for Location-Based Marketing Software

Location-based marketing software helps businesses gain visibility in their specific locations. Searching for software based on the marketing automation stage can help purchase the most suitable location-based marketing software. 

#### Compare Location-Based Marketing Software Products

**Create a long list**

Making a list of all the vendors selling location-based marketing software can give businesses a direction to look for potential vendors in the market. This list depends on the software's features and pricing plans.

**Create a short list**

After going through the long list, vendors that fulfill the buyer’s requirements are shortlisted. Vendors that satisfy the company’s feature requirements and fall under their budget requirements are chosen at this stage.

**Conduct demos**

While selecting a suitable location-based marketing vendor, it is advisable to have vendors conduct demos. This allows the buyers to understand the features and benefits of using the product from the specific vendor. Usually, business users, decision makers, and IT professionals are involved in this stage.

#### Selection of Location-Based Software

**Choose a selection team**

The selection team consists of business users who can also be decision makers in some organizations, such as the chief marketing officer and an IT professional who can help install the software.

**Negotiation**

After shortlisting specific vendors, negotiations occur based on the buyers' required features and the software's pricing plans. This also depends on the end use of the software. Depending on that, certain customizations can also be requested.

**Final decision**

After settling on the vendor, the decision makers make the final choice after discussions with other team members.

### Trends in Location-Based Marketing Software

**Mobile app localization:** Marketers increasingly understand the importance of customization in campaigns and that customization of strategies in vernaculars can help retain customers. This is because the relevance of the brand’s campaigns will draw the customers targeted in these areas. Location-based coupons are used for loyalty building. They make optimum use of targeting and integrations with multi-channel marketing.

**Using CRMs to access location-based services:** Companies benefit from easily accessible CRM tools in their smartphones which help build relevant campaigns for better customer experience and retention. CRMs in mobile phones can explore location-based technology by providing direct extensions.