Zoomph is a world-class audience data and activations platform, designed to give marketers a real-world understanding of their consumers. By streamlining data from social media and proprietary datasets, Zoomph gives you a deep, intricate view of the different personalities in your target audience.
Blinkfire Analytics uses computer vision to measure media value accurately and in real-time, so rights holders and brands can better engage fans and sponsors.
OpenSponsorship is a sports sponsorship marketplace connecting brands with athletes, events and teams
Opta is a sports data analytics platform.
1-2-1 Marketing provides golf courses websites and marketing solutions for the golf industry.
Greenfly helps you speed unforgettable sports moments to social and increase fan engagement. Greenfly helps you speed exclusive entertainment happenings to social and increase audience engagement. Greenfly helps you speed unique brand content to social and increase consumer engagement.
Nielsen Sponsorship Media Valuation is a comprehensive solution designed to accurately assess the fair market value of sponsorship and media rights across various platforms, including television, social media, digital, over-the-top (OTT) services, and print. By integrating audience measurement with sports media analysis, this service enables organizations to optimize their partnership portfolios and maximize return on investment. Key Features and Functionality: - Sponsor Value Assessment: Utilizes a consistent methodology to capture audience data across all media types, ensuring a uniform evaluation of sponsorship assets. - Sponsor Impact Analysis: Employs data-driven insights to identify the factors influencing the effectiveness of sponsorship executions, helping clients understand what strategies yield the best results. - Holistic Data Calibration: Objectively measures the maximum media value of sports sponsorships by analyzing various assets, media types, and platforms. - Advanced Technology Integration: Combines artificial intelligence with human oversight to provide contextually relevant insights across multiple media channels, from traditional TV to OTT and print. - Comprehensive Reporting: Offers multichannel media valuation data that encompasses all screens and devices at local, national, and international levels, utilizing Nielsen’s Quality Index (QI) methodology—a globally recognized standard for measuring sponsorship activations. Primary Value and User Solutions: Nielsen Sponsorship Media Valuation empowers organizations to make informed decisions regarding their sponsorship investments by providing accurate, data-driven assessments of media value. This service addresses the challenge of quantifying the impact of sponsorships across diverse media platforms, enabling clients to: - Optimize their sponsorship portfolios by identifying high-performing assets and channels. - Enhance negotiation strategies with partners through transparent and credible valuation metrics. - Measure and improve the effectiveness of sponsorship campaigns, ensuring alignment with business objectives and maximizing return on investment. By delivering precise and actionable insights, Nielsen Sponsorship Media Valuation helps clients navigate the complex landscape of media sponsorships, ensuring their investments are both strategic and profitable.
Nielsen Fan Insights is a comprehensive platform designed to provide sports organizations, brands, and event organizers with an in-depth understanding of fan behaviors, preferences, and demographics. By integrating diverse data sources, it offers a unified view of global fan bases, enabling users to make informed decisions regarding sponsorships, marketing strategies, and fan engagement initiatives. Key Features and Functionality: - Comprehensive Data Access: Users can explore data across various sports, regions, leagues, events, and teams, tailoring insights to their specific needs. - Brand Insights: The platform tracks brand metrics linked to specific fan segments, unveiling new partnership opportunities. - Sponsorship Impact Analysis: It evaluates the effectiveness of sponsorship activations among fans exposed to these partnerships. - Real-Time Analytics: With continuous data collection from over 50 countries, 2,000+ leagues and teams, and 1,450+ brands, the platform delivers immediate insights into fan behaviors and preferences. - User-Friendly Interface: Developed for ease of use, it allows researchers, sponsorship managers, and event organizers to quickly access and analyze data. Primary Value and Solutions Provided: Nielsen Fan Insights addresses the challenge of understanding and engaging diverse fan bases in an increasingly fragmented media landscape. By offering a centralized source of fan data, it empowers users to: - Enhance Fan Engagement: Tailor marketing and engagement strategies based on detailed fan profiles and behaviors. - Optimize Sponsorships: Identify and evaluate sponsorship opportunities that align with target audiences, ensuring maximum return on investment. - Inform Strategic Decisions: Utilize data-driven insights to guide decisions on media rights, event planning, and market expansion. In essence, Nielsen Fan Insights equips stakeholders with the tools to deepen their understanding of fans, leading to more effective engagement and strategic growth in the sports industry.
Nielsen Sports Research & Consulting offers comprehensive, custom consulting solutions designed to empower rights holders and brands in the sports industry. By leveraging advanced research techniques and a team of global industry experts, Nielsen Sports delivers actionable insights that address unique business challenges, enabling clients to make informed decisions and stay ahead of the competition. Key Features and Functionality: - Sponsorship & Media Packaging: Analyzes extensive datasets to develop asset packaging and pricing strategies, while identifying new revenue-generating opportunities. - Sponsorship Targeting: Utilizes custom research to highlight competitive advantages in sponsorship, assisting in demonstrating these benefits to potential brand partners. - Sponsorship Management: Provides comprehensive analysis of property impact on brand partners, fostering transparency and facilitating renewal discussions. - Event Perception: Enhances experiential activations by illustrating attendee behaviors and attitudes through movement patterns and on-site research. - Sponsorship Strategy: Assists in determining the value, timing, scale, and location of potential investments to drive client objectives. - Sponsorship Tracking: Identifies sponsorship strengths, weaknesses, and performance through critical data analysis. - Sponsorship Returns: Maps out the value generated per sponsorship to benchmark investments across client portfolios. - Impact Studies: Delivers clear assessments to determine if investments are positively impacting the brand. Primary Value and Solutions Provided: Nielsen Sports Research & Consulting equips clients with the knowledge to understand the nuances of their business, enabling them to connect opportunities and value effectively. By presenting impartial data and insights, Nielsen Sports helps clients strengthen their market position, optimize investments, and achieve measurable returns on sponsorships and events. This comprehensive approach ensures that every decision is informed, strategic, and aligned with the client's unique business objectives.