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Rella

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(7)5.0/5

Rella is where social media teams get their work done. Built for agencies, in-house managers, and founders juggling multiple brands, Rella replaces the scattered spreadsheets and app-switching with one organized home for planning, collaborating, scheduling, and reporting. Manage unlimited clients and accounts to build out content calendars, assign work, gather feedback, and carry ideas through to publish. Approval workflows keep clients and stakeholders in the loop, and scheduling puts every post live exactly when you intend it to be. Ella, Rella's built-in AI content partner (available on Premium and Premium Plus), works alongside your team. She helps brainstorm and draft content, analyze your data, and shape content strategy, so you move faster without losing the voice that makes your content yours. Rella was started by Natalie Barbu, a creator with over a decade in social media who was tired of juggling spreadsheets and apps. In 2021 she co-founded Rella with Connor Boyce, Natacha Bomparte and Nick Kane, and built it hand-in-hand with the social media managers who’d use it every day. That's why it feels less like software built for social media, and more like software built by people who've lived it—automation where it helps, and room for creativity everywhere else. Solo manager, growing agency, or multi-brand in-house team: Rella keeps the work organized, the collaboration clear, and the results measurable, all in one place.

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