# Best Mobile Marketing Software ## How Many Mobile Marketing Software Products Does G2 Track? **Total Products under this Category:** 202 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** D·engage (+0.7%) - Among all products in this category, D·engage recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Mobile Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 35,100+ Authentic Reviews - 202+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Mobile Marketing Software ![G2 Grid® for Mobile Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-marketing/grids.png?focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=18196&focus%5B%5D=18815&focus%5B%5D=4907&focus%5B%5D=16131&focus%5B%5D=4042) Highlighted products: Insider One, Braze, Attentive, AppsFlyer, Textedly, The Trade Desk, CleverTap, and Iterable. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=appsflyer&focus%5B%5D=textedly&focus%5B%5D=the-trade-desk&focus%5B%5D=clevertap&focus%5B%5D=iterable) **Sponsored** ### Google Cloud Speech-to-Text Google Cloud’s Speech API processes more than 1 billion voice minutes per month with close to human levels of understanding for many commonly spoken languages. Powered by the best of Google's AI research and technology, Google Cloud's Speech-to-Text API helps you accurately transcribe speech into text in 73 languages and 137 different local variants. Leverage Google’s most advanced deep learning neural network algorithms for automatic speech recognition (ASR) and deploy ASR wherever you need it, whether in the cloud with the API, on-premises with Speech-to-Text On-Prem, or locally on any device with Speech On-Device. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=71&secure%5Bchosen_at%5D=2026-08-03T18%3A13%3A08Z&secure%5Bdisplayable_resource_id%5D=1597&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=21471&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=21471&secure%5Bresource_id%5D=71&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-marketing%3Fopen_modal_url%3D%252Fproducts%252Frelay-network%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmobile-marketing%2526source%253Dcategory&secure%5Btoken%5D=0b3a66f9a402c0b70869aa77f37c2c50013a08628cfad49b9009dd792dcec05d&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Fspeech-to-text%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-speechtotext%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url) ### [Insider One](https://www.g2.com/fr/products/insider-one/reviews) Insider One est la plateforme numéro 1 qui réunit tout ce dont les équipes de marketing et d'engagement client ont besoin en un seul endroit pour atteindre leur potentiel maximal et devenir inarrêtables. Avec l'IA en son cœur et une plateforme de données client intégrée (CDP), Insider One unit les données, la personnalisation et l'orchestration des parcours à travers l'ensemble le plus étendu de canaux pris en charge nativement, y compris WhatsApp, SMS, Email, Web, Application et Recherche sur site. Insider One offre l'expérience ultime de fournisseur, prouvée dans quinze industries et plus de 30 pays depuis plus d'une décennie, pour aider les équipes à être les premières, à être concentrées et à être progressistes, redéfinissant ce que signifie diriger dans l'engagement client. Fié par plus de 2 000 clients, y compris certaines des marques les plus appréciées au monde comme Samsung, L'Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines et GAP, pour accélérer la croissance, construire l'amour des clients et devenir un leader du marché. Apprécié par les clients, reconnu par les analystes, Insider One est le seul fournisseur reconnu comme le leader numéro 1 dans toutes les capacités dont les équipes de marketing et d'engagement client ont besoin, y compris l'IA, la gestion des données clients, l'orchestration des parcours multi-canaux et la personnalisation, offrant aux marques une excellence produit inégalée au sein d'une plateforme consolidée unique. Les distinctions incluent : Leader dans l'IDC MarketScape : Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Leader 2025 dans le Gartner Magic Quadrant for Personalization Engines Choix du client numéro 1 : 2025 Gartner Voice of the Customer for Personalization Engines Leader dans le Forrester Wave for Experience Optimization Platforms, Q4 2024 Le choix des clients de Gartner pour les hubs de marketing multicanal en 2025 Le leader numéro 1 de G2 dans 11 catégories, y compris CDP, moteurs de personnalisation, marketing mobile, analyse des parcours clients, marketing SMS, marketing WhatsApp, recherche eCommerce et personnalisation eCommerce, avec un score de satisfaction utilisateur parfait de 100/100. Aujourd'hui, Insider One est alimenté par plus de 1 500 membres d'équipe représentant plus de 50 nationalités à travers plus de 30 bureaux. L'entreprise a été fondée par une femme et est majoritairement détenue par des femmes, avec 70 % des postes de direction senior, y compris le PDG, le CMO, le CHRO et le CFO, occupés par des femmes. Grâce à des initiatives telles que 100 Cities, 100 Projects, Young Engineers Club, SheCodes et SheLeads, Insider One continue d'étendre son impact positif à travers les communautés mondiales, en favorisant les opportunités, l'inclusion, l'éducation et l'équité pour cette génération et les générations futures. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,397 #### How Do G2 Users Rate Insider One? - **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 9.1/10) - **Optimisation:** 9.6/10 (Category avg: 8.4/10) - **Intégrations - Marketing mobile:** 9.4/10 (Category avg: 8.5/10) - **Analyse de campagne:** 9.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind Insider One? - **Vendeur:** [Insider One](https://www.g2.com/fr/sellers/insider-one) - **Site Web de l'entreprise:** useinsider.com - **Année de fondation:** 2012 - **Emplacement du siège social:** Global - **Twitter:** @insiderone 1 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website) 1,530 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Spécialiste en marketing numérique, Responsable Marketing - **Top Industries:** Détail, Habillement et mode - **Company Size:** 46% Medium, 28% Small #### What Do G2 Reviewers Say About Insider One? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent que la **facilité d'utilisation** d'Insider One est bénéfique, permettant des modifications rapides des campagnes et une amélioration de l'engagement client. - Les utilisateurs soulignent les **stratégies améliorées d'engagement client** d'Insider One, facilitant des interactions personnalisées et opportunes à travers les canaux. - Les utilisateurs apprécient les **fonctionnalités de personnalisation** d'Insider One, améliorant l'engagement des clients et stimulant les conversions efficacement. - Les utilisateurs apprécient les **capacités d'engagement élevées** d'Insider One grâce à des messages personnalisés et des recommandations de produits opportunes. - Les utilisateurs louent le **soutien proactif** de l'équipe Customer Success d'Insider, améliorant leur expérience et fournissant des insights stratégiques. ##### Cons - Les utilisateurs trouvent la **en raison des nombreuses fonctionnalités, rendant la configuration initiale et l'optimisation difficiles.** - Les utilisateurs rencontrent une **expérience d'apprentissage difficile** en raison de la configuration complexe et de la courbe d'apprentissage abrupte d'Insider One. - Les utilisateurs trouvent que le **processus d'installation chronophage** pour les campagnes et les enquêtes est un inconvénient majeur. - Les utilisateurs rencontrent une **courbe d'apprentissage élevée** avec Insider One, nécessitant du temps pour se familiariser avec ses fonctionnalités. - Les utilisateurs signalent que les **problèmes d'intégration** avec Insider One nécessitent un temps, des ressources et une expertise technique considérables pour être résolus. #### What Are Recent G2 Reviews of Insider One? **["Plateforme complète et intuitive, avec un support rapide et efficace"](https://www.g2.com/fr/survey_responses/insider-one-review-13036694)** **Rating:** 4.5/5.0 stars _— Arlete M._ [Read full review](https://www.g2.com/fr/survey_responses/insider-one-review-13036694) **["Insider One unifie les données et les canaux avec une orchestration de parcours vraiment fluide"](https://www.g2.com/fr/survey_responses/insider-one-review-13037392)** **Rating:** 5.0/5.0 stars _— Gabriel A._ [Read full review](https://www.g2.com/fr/survey_responses/insider-one-review-13037392) #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/fr/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Pouvons-nous décider quelles campagnes doivent être prioritaires lorsque les utilisateurs sont éligibles pour plusieurs parcours et peuvent recevoir plusieurs messages ?](https://www.g2.com/fr/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Insider propose-t-il des segments prédictifs pour cibler les utilisateurs ?](https://www.g2.com/fr/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [Est-il possible d'envoyer des recommandations de produits personnalisées via les notifications push web ?](https://www.g2.com/fr/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [Comment Insider peut-il aider à personnaliser les expériences tout en respectant la vie privée des clients ?](https://www.g2.com/fr/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment ### [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,665 #### How Do G2 Users Rate Braze? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Optimization:** 8.3/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.5/10) - **Campaign Analysis:** 7.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Braze? - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze 16,323 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website) 2,297 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, CRM Specialist - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Medium, 27% Large #### What Do G2 Reviewers Say About Braze? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. ##### Cons - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. #### What Are Recent G2 Reviews of Braze? **["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)** **Rating:** 5.0/5.0 stars _— Ákos V._ [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) **["Powerful multi-channel engagement platform"](https://www.g2.com/survey_responses/braze-review-7258144)** **Rating:** 4.0/5.0 stars _— Verified User in Health, Wellness and Fitness_ [Read full review](https://www.g2.com/survey_responses/braze-review-7258144) ### [Attentive](https://www.g2.com/fr/products/attentive/reviews) Attentive® est la plateforme de marketing IA pour les marques leaders, conçue pour optimiser la performance des messages grâce à des interactions SMS et email 1:1. En infusant de l'intelligence à chaque étape du parcours d'achat du consommateur, Attentive permet aux entreprises d'atteindre une communication hyper-personnalisée avec leurs clients à grande échelle. En s'appuyant sur des outils alimentés par l'IA, une approche mobile-first, des conversations bidirectionnelles et une technologie de niveau entreprise, Attentive génère des milliards de revenus en ligne pour des marques à travers le monde. Fié par plus de 8 000 marques leaders telles que CB2, Urban Outfitters, GUESS et Dickey’s Barbeque Pit, Attentive est la solution incontournable pour offrir des expériences commerciales puissantes aux consommateurs avec les marques qu'ils aiment. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,472 #### How Do G2 Users Rate Attentive? - **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 9.1/10) - **Optimisation:** 8.7/10 (Category avg: 8.4/10) - **Intégrations - Marketing mobile:** 8.2/10 (Category avg: 8.5/10) - **Analyse de campagne:** 8.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind Attentive? - **Vendeur:** [Attentive](https://www.g2.com/fr/sellers/attentive) - **Site Web de l'entreprise:** attentive.com - **Année de fondation:** 2016 - **Emplacement du siège social:** New York, New York, United States - **Twitter:** @attentivehq 9,682 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website) 1,508 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Directeur Marketing - **Top Industries:** Détail, Habillement et mode - **Company Size:** 56% Small, 33% Medium #### What Do G2 Reviewers Say About Attentive? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient l' **interface conviviale** d'Attentive, permettant une configuration rapide et une navigation facile pour une communication efficace. - Les utilisateurs s'extasient sur le **service client exceptionnel** d'Attentive, soulignant leurs agents serviables et compétents. - Les utilisateurs trouvent Attentive **incroyablement utile** , améliorant l'engagement des clients avec une communication personnalisée et une gestion de plateforme fluide. - Les utilisateurs adorent l' **interface conviviale** d'Attentive, qui assure une navigation facile et un excellent support client. - Les utilisateurs apprécient la **configuration facile** d'Attentive, appréciant le processus simple et le soutien pratique de l'équipe. ##### Cons - Les utilisateurs trouvent que le **prix est élevé** , surtout pour les petites marques, ce qui affecte l'accessibilité globale et la gestion du budget. - Les utilisateurs trouvent que les **problèmes de rapport** sont lourds, notant la complexité et la lenteur des performances dans la création de segments et la récupération de données. - Les utilisateurs trouvent que les **fonctionnalités manquantes** dans Attentive, telles que l'intégration et les outils de glisser-déposer, sont une limitation significative. - Les utilisateurs trouvent que les **fonctionnalités limitées** d'Attentive entravent les intégrations potentielles et les capacités de segmentation avancées. - Les utilisateurs rencontrent des **problèmes d'intégration** avec Attentive, notant des difficultés lors de l'installation et un manque de connexions intuitives avec les plateformes. #### What Are Recent G2 Reviews of Attentive? **["Génération de leads exceptionnelle et design intuitif"](https://www.g2.com/fr/survey_responses/attentive-review-11817313)** **Rating:** 5.0/5.0 stars _— Daniel M._ [Read full review](https://www.g2.com/fr/survey_responses/attentive-review-11817313) **["Montagne Sugarloaf –– Votre Revue Attentive du Maine ✔️"](https://www.g2.com/fr/survey_responses/attentive-review-13130314)** **Rating:** 5.0/5.0 stars _— Jess J._ [Read full review](https://www.g2.com/fr/survey_responses/attentive-review-13130314) ### [AppsFlyer](https://www.g2.com/fr/products/appsflyer/reviews) AppsFlyer est le Cloud Marketing Moderne qui aide les entreprises à transformer des données complexes en clarté et en croissance. Une base pour un marketing unifié, mesurable et autonome, AppsFlyer élimine les silos entre la mesure, le deep linking, la collaboration de données et les workflows autonomes d'IA. Depuis plus d'une décennie, AppsFlyer est le leader de l'attribution mobile, faisant confiance à plus de 15 000 entreprises dans le monde entier. Pour en savoir plus, visitez www.appsflyer.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 759 #### How Do G2 Users Rate AppsFlyer? - **the product a-t-il été un bon partenaire commercial?:** 8.7/10 (Category avg: 9.1/10) - **Optimisation:** 8.6/10 (Category avg: 8.4/10) - **Intégrations - Marketing mobile:** 8.8/10 (Category avg: 8.5/10) - **Analyse de campagne:** 8.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind AppsFlyer? - **Vendeur:** [AppsFlyer](https://www.g2.com/fr/sellers/appsflyer) - **Site Web de l'entreprise:** www.appsflyer.com - **Année de fondation:** 2011 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @AppsFlyer 12,781 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcf0d0dfc6ad7b2965ac0220b9aa0ea8511824305bd512f03c1ce4ea1854a152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2233984%2F&secure%5Burl_type%5D=linkedin_company_website) 1,537 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Chef de produit, Responsable Marketing - **Top Industries:** Marketing et publicité, Services financiers - **Company Size:** 42% Medium, 31% Small #### What Do G2 Reviewers Say About AppsFlyer? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient les **analyses complètes** d'AppsFlyer, facilitant une mesure précise et une compréhension des parcours clients. - Les utilisateurs apprécient les **fonctionnalités complètes** d'AppsFlyer, permettant une mesure efficace, la création d'audience et une intégration transparente. - Les utilisateurs apprécient la **simplicité et la facilité d'utilisation** de l'interface utilisateur épurée d'AppsFlyer pour une gestion de campagne améliorée. - Les utilisateurs louent l' **attribution précise multi-canal** d'AppsFlyer, ce qui conduit à des insights remarquables et à une prise de décision éclairée. - Les utilisateurs apprécient l' **attribution précise multi-canal** d'AppsFlyer, améliorant la prise de décision et la mesure du ROI dans la FinTech. ##### Cons - Les utilisateurs trouvent que **le prix d'AppsFlyer est excessivement élevé** , ce qui complique le processus de prise de décision face aux concurrents. - Les utilisateurs signalent une **inexactitude des données** avec AppsFlyer, y compris des installations gonflées et un suivi des performances peu fiable. - Les utilisateurs critiquent le **prix élevé** d'AppsFlyer, surtout pour les petites équipes, ce qui entraîne de l'insatisfaction et de la méfiance. - Les utilisateurs signalent de graves **problèmes de gestion des données** , y compris des statistiques inexactes et des capacités de téléchargement limitées, ce qui sape la confiance dans la plateforme. - Les utilisateurs critiquent le **prix élevé** d'AppsFlyer, rendant difficile pour les startups et les petites équipes de se le permettre. #### What Are Recent G2 Reviews of AppsFlyer? **["Attribution puissante et analyses approfondies pour une mesure avancée"](https://www.g2.com/fr/survey_responses/appsflyer-review-12953940)** **Rating:** 4.5/5.0 stars _— Наталья ._ [Read full review](https://www.g2.com/fr/survey_responses/appsflyer-review-12953940) **["Toutes les données d'attribution en un seul endroit avec des intégrations fiables et une forte détection de fraude"](https://www.g2.com/fr/survey_responses/appsflyer-review-12950315)** **Rating:** 4.5/5.0 stars _— Екатерина ._ [Read full review](https://www.g2.com/fr/survey_responses/appsflyer-review-12950315) #### What Are G2 Users Discussing About AppsFlyer? - [What is AppsFlyer used for?](https://www.g2.com/fr/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote - [What does AppsFlyer do?](https://www.g2.com/fr/discussions/what-does-appsflyer-do) - [What is AppsFlyer OneLink?](https://www.g2.com/fr/discussions/what-is-appsflyer-onelink) - [Combien coûte AppsFlyer ?](https://www.g2.com/fr/discussions/how-much-does-appsflyer-cost) - 2 comments - [À quoi sert AppsFlyer ?](https://www.g2.com/fr/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote ## FAQs About Mobile Marketing Software Generated using AI Last updated: June 3, 2026 ### Mobile Marketing platforms offering both email and SMS messaging in one cohesive integrated interface According to verified users, platforms in this category stand out when email and SMS can be planned, launched, and measured from one workspace instead of separate tools. Recent reviewers repeatedly mention unified campaign management, shared segmentation, and the ability to build journeys that move across channels without extra manual work. Buyers also value fast setup, clear workflows, and the ability to reuse audiences across email, SMS, push, web, and app touchpoints. In the latest G2 reviews, this integrated approach is tied to faster execution, more consistent messaging, and better coordination across customer lifecycle campaigns, especially when teams need to personalize outreach without adding operational complexity. ### Which Mobile Marketing solutions deliver messages that users actually want to receive and engage with Based on G2 reviews, a few products are repeatedly associated with relevant, personalized mobile messaging. - [Insider One](https://www.g2.com/products/insider-one) — unified journeys with behavioral personalization. - [Braze](https://www.g2.com/products/braze) — real-time triggers across key channels. - [Attentive](https://www.g2.com/products/attentive) — SMS campaigns tied to timely offers. - [Textedly](https://www.g2.com/products/textedly) — simple bulk texts with audience targeting. ### Which Mobile Marketing platforms avoid causing unsubscribe surges from poor personalization and messaging practices Based on G2 reviews, these products are most often linked to targeted messaging and stronger audience control. - [Braze](https://www.g2.com/products/braze) — personalization with quiet hours controls. - [Attentive](https://www.g2.com/products/attentive) — segmented SMS and email journeys. - [Insider One](https://www.g2.com/products/insider-one) — behavior-based messaging across channels. - [CleverTap](https://www.g2.com/products/clevertap) — real-time segmentation for relevant outreach. ### What features define modern mobile marketing platforms According to verified users, modern mobile marketing platforms are defined by segmentation, automation, and cross-channel journey building. In recent reviews, buyers consistently highlight the ability to trigger campaigns from customer behavior, personalize messages in real time, and manage email, SMS, push, in-app, and web touchpoints from a single system. Reviewers also point to audience management, A/B testing, analytics, and reusable templates as important for faster execution. Integration flexibility matters too, especially when teams want customer data, event tracking, and messaging workflows connected in one place. Across products in this category, the strongest themes are centralized orchestration, timely personalization, and less dependence on manual campaign work. ### How do teams use Mobile Marketing for customer journeys G2 reviewers mention that teams use mobile marketing to build journeys around onboarding, re-engagement, abandoned browse or cart activity, promotions, reminders, and retention flows. Recent feedback often describes behavior-based triggers that send the next message when a user installs an app, views a product, completes a purchase step, or becomes inactive. Teams also use these workflows to coordinate messages across SMS, email, push, in-app, and web channels so communication feels connected instead of repetitive. Buyers repeatedly value journey tools that reduce manual work, speed up campaign launches, and make it easier to deliver the right message at the right time based on actual customer actions. ### [Textedly](https://www.g2.com/fr/products/textedly/reviews) Textedly est la plateforme de marketing et de communication par SMS alimentée par l'IA, leader de l'industrie, qui permet aux organisations de se connecter sans effort avec leurs audiences grâce à la puissance des SMS, des messages MMS et de l'IA de nouvelle génération. En tant que solution logicielle de messagerie complète, Textedly aide les équipes de marketing, de support client et de vente des PME et des entreprises mondiales à livrer des campagnes hautement personnalisées, des notifications opportunes et des interactions bidirectionnelles automatisées. En combinant des agents vocaux et de messagerie IA avancés avec une création de campagnes robuste et une gestion des contacts, Textedly sert de centre de commande tout-en-un ultime pour l'engagement client. Caractéristiques clés et avantages : • Agents vocaux et de messagerie IA puissants : Élevez vos communications avec une IA conversationnelle intelligente. Déployez des agents textuels et vocaux autonomes pour gérer le support client 24/7, répondre aux FAQ, qualifier les prospects et stimuler l'engagement à grande échelle sans intervention humaine. • Messagerie SMS et MMS en masse : Envoyez des messages texte à haut volume (400 000) et des messages multimédias riches avec des identifiants d'expéditeur personnalisables, garantissant que votre marque se démarque et livre instantanément du contenu personnalisé. • Boîte de réception de messagerie bidirectionnelle : Centralisez les réponses et les conversations d'équipe dans une boîte de réception partagée et en temps réel pour un engagement client fluide et de haute qualité. • Planification automatisée et campagnes goutte à goutte : Construisez des flux de messages sophistiqués. Créez des séquences goutte à goutte uniques, récurrentes ou complexes avec des fenêtres de livraison précises optimisées pour les fuseaux horaires de votre audience. • Segmentation des contacts et gestion des listes : Construisez des listes dynamiques et hautement ciblées basées sur des champs personnalisés, des balises et des sources d'importation pour garantir que le bon message atteint toujours le bon utilisateur. • Enrichissement des contacts Signal AI : Débloquez une intelligence d'audience inégalée avec Signal AI. Enrichissez instantanément vos profils de contact lorsque cela est possible, en récupérant les prénoms et noms de famille, les adresses e-mail vous permettant d'hyper-personnaliser votre approche et de vous connecter avec votre audience à un niveau plus profond. Points de valeur supplémentaires : • Traitement des paiements intégré : Transformez les conversations en conversions. Collectez des paiements en toute sécurité avec votre propre compte marchand de carte de crédit et envoyez des liens de paiement mobile directement dans les fils de SMS pour rationaliser considérablement les transactions. • Gestion de la réputation et avis Google : Accélérez la croissance de votre marque avec des outils intégrés conçus pour demander, gérer et optimiser automatiquement vos avis en ligne. • Bibliothèque de modèles et jetons de personnalisation : Lancez des campagnes plus rapidement en utilisant une bibliothèque de modèles préconstruits et des champs intelligents dynamiques (par exemple, {{FirstName}}) pour maximiser la pertinence des messages et les taux de conversion. Pourquoi choisir Textedly ? En unifiant la messagerie en masse évolutive, les agents vocaux et textuels IA intelligents, les campagnes goutte à goutte automatisées et le traitement des paiements sans faille, Textedly va bien au-delà du marketing textuel traditionnel. Nous fournissons un écosystème de pointe, riche en fonctionnalités, pour les organisations qui exigent une communication innovante, efficace et automatisée avec leurs audiences. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,384 #### How Do G2 Users Rate Textedly? - **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 9.1/10) - **Optimisation:** 8.5/10 (Category avg: 8.4/10) - **Intégrations - Marketing mobile:** 8.3/10 (Category avg: 8.5/10) - **Analyse de campagne:** 8.1/10 (Category avg: 8.4/10) #### Who Is the Company Behind Textedly? - **Vendeur:** [Textedly](https://www.g2.com/fr/sellers/textedly) - **Site Web de l'entreprise:** www.textedly.com - **Année de fondation:** 2015 - **Emplacement du siège social:** Los Angeles, CA - **Twitter:** @textedly\_ 400 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bde44e1978ea2dc931990cb78c8ef78bc8eb746a281bbe06acb194bd63ec629&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18029956%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propriétaire, PDG - **Top Industries:** Gestion d'organisations à but non lucratif, Immobilier - **Company Size:** 66% Small, 28% Medium #### What Do G2 Reviewers Say About Textedly? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs louent Textedly pour son **support client réactif** , les aidant à naviguer dans le marketing par SMS avec aisance et confiance. - Les utilisateurs trouvent Textedly remarquablement **facile à utiliser** , avec une interface intuitive qui simplifie la planification et le suivi des messages en masse. - Les utilisateurs apprécient le **service client utile** de Textedly, qui résout rapidement les problèmes et assure des expériences de marketing par SMS fluides. - Les utilisateurs apprécient les **capacités de communication faciles** de Textedly, améliorant ainsi l'engagement des clients et les taux de réponse de manière significative. - Les utilisateurs adorent **l'efficacité de la messagerie texte** avec Textedly, économisant du temps et améliorant les confirmations de rendez-vous. ##### Cons - Les utilisateurs trouvent que les tarifs de Textedly sont **chers** , surtout avec des frais pour des fonctionnalités qui devraient être incluses dans les plans de base. - Les utilisateurs sont déçus par les **fonctionnalités manquantes** telles que le stockage de listes de texte et des prix plus élevés que prévu pour des capacités supplémentaires. - Les utilisateurs expriment des préoccupations concernant les **problèmes de SMS** tels que l'expiration des messages, le comptage des caractères et la fonctionnalité limitée de l'application. - Les utilisateurs trouvent que la **courbe d'apprentissage est difficile** avec la configuration et les processus initiaux étant complexes et peu clairs. - Les utilisateurs trouvent que les **fonctionnalités de messagerie limitées** de Textedly restreignent leur efficacité et leur flexibilité en matière de communication. #### What Are Recent G2 Reviews of Textedly? **["Textedly a rendu notre marketing tellement plus facile"](https://www.g2.com/fr/survey_responses/textedly-review-13098157)** **Rating:** 4.5/5.0 stars _— Team S._ [Read full review](https://www.g2.com/fr/survey_responses/textedly-review-13098157) **["Textedly est facile à utiliser avec un support client vraiment de premier ordre."](https://www.g2.com/fr/survey_responses/textedly-review-13041290)** **Rating:** 5.0/5.0 stars _— Bethany V._ [Read full review](https://www.g2.com/fr/survey_responses/textedly-review-13041290) #### What Are G2 Users Discussing About Textedly? - [What is Textedly used for?](https://www.g2.com/fr/discussions/what-is-textedly-used-for) - 1 comment - [What are the features of SMS?](https://www.g2.com/fr/discussions/textedly-what-are-the-features-of-sms) - [Combien coûte Textedly ?](https://www.g2.com/fr/discussions/how-much-does-textedly-cost) - 2 comments - [Comment utilisez-vous Textedly ?](https://www.g2.com/fr/discussions/how-do-you-use-textedly) - 3 comments - [What is Textedly?](https://www.g2.com/fr/discussions/what-is-textedly) - 2 comments ### [The Trade Desk](https://www.g2.com/fr/products/the-trade-desk/reviews) La plateforme en libre-service et basée sur le cloud de The Trade Desk permet aux acheteurs de publicité de créer, gérer, optimiser et mesurer des campagnes publicitaires à travers des formats et des appareils publicitaires. Les intégrations avec des centaines de partenaires mondiaux de données, d'inventaire et d'éditeurs garantissent une portée maximale et des capacités de décision, et les API d'entreprise permettent un développement personnalisé sur la plateforme. La technologie puissante de The Trade Desk offre aux annonceurs une échelle et une portée d'audience inégalées, évaluant plus de 13 millions d'impressions et des quadrillions de permutations sur l'internet ouvert chaque seconde. L'achat basé sur des objectifs de la plateforme permet aux annonceurs de définir plusieurs indicateurs clés de performance, avec une transparence sur la performance et la capacité d'optimiser les campagnes en cours. Les annonceurs sur la plateforme peuvent également exploiter un marché de données robuste pour informer et mesurer leurs campagnes publicitaires par rapport aux résultats commerciaux en ligne et hors ligne. Reconnu pour son innovation et son agilité, The Trade Desk est un leader dans la télévision connectée et les médias de détail, ainsi que dans les canaux programmatiques émergents comme l'audio, le digital-out-of-home et le gaming. Pour aider les marketeurs à comprendre le monde en évolution rapide et complexe de la publicité axée sur les données, The Trade Desk propose également des cours de certification Edge Academy. Fondé en 2009 à Ventura, Californie, The Trade Desk (Nasdaq : TTD) compte plus de 3 000 employés dans des dizaines de bureaux à travers l'Amérique du Nord, l'Europe et l'Asie-Pacifique. Les clients incluent les plus grandes marques et les plus grandes agences de publicité au monde. Le taux de rétention des clients de l'entreprise a été supérieur à 95 % au cours des neuf dernières années, grâce à un service client exceptionnel et une technologie supérieure. **Average Rating:** 4.4/5.0 **Total Reviews:** 177 #### How Do G2 Users Rate The Trade Desk? - **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 9.1/10) - **Optimisation:** 9.0/10 (Category avg: 8.4/10) - **Intégrations - Marketing mobile:** 9.3/10 (Category avg: 8.5/10) - **Analyse de campagne:** 9.1/10 (Category avg: 8.4/10) #### Who Is the Company Behind The Trade Desk? - **Vendeur:** [The Trade Desk](https://www.g2.com/fr/sellers/the-trade-desk) - **Site Web de l'entreprise:** www.thetradedesk.com - **Année de fondation:** 2009 - **Emplacement du siège social:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable de compte - **Top Industries:** Marketing et publicité, Logiciels informatiques - **Company Size:** 43% Medium, 32% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient l' **approche axée sur les données et la transparence** de The Trade Desk pour une gestion efficace des campagnes programmatiques. - Les utilisateurs admirent la **facilité d'utilisation** de The Trade Desk, améliorant la prise de décision grâce à son installation intuitive et ses processus simplifiés. - Les utilisateurs apprécient les **capacités avancées de ciblage d'audience** de The Trade Desk, améliorant la performance des campagnes à travers des démographies diverses. - Les utilisateurs apprécient les **options de ciblage avancées** de The Trade Desk, améliorant la performance de leurs campagnes et la portée de leur audience. - Les utilisateurs apprécient la **gestion de campagne sans effort** de The Trade Desk, améliorant l'efficacité et augmentant le ROI avec des outils conviviaux. ##### Cons - Les utilisateurs trouvent la **courbe d'apprentissage abrupte** de The Trade Desk difficile, surtout pour les nouveaux venus dans la publicité programmatique. - Les utilisateurs trouvent que le **coût élevé et la dépense minimale** sont un obstacle, surtout pour les petites campagnes et les débutants. - Les utilisateurs trouvent la **courbe d'apprentissage abrupte** de The Trade Desk difficile, surtout pour ceux qui sont nouveaux sur la plateforme. - Les utilisateurs trouvent la **configuration complexe** et la courbe d'apprentissage abrupte difficiles, en particulier pour les petites équipes et les campagnes. - Les utilisateurs trouvent la **configuration difficile** exigeante, surtout pour les nouveaux utilisateurs qui ont besoin d'une formation et d'un soutien étendus pour réussir. #### What Are Recent G2 Reviews of The Trade Desk? **["Plus de contrôle et ajustements de campagne en temps réel avec The Trade Desk"](https://www.g2.com/fr/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/fr/survey_responses/the-trade-desk-review-12754603) **["L'optimisation de l'IA de Kokai et son interface utilisateur intuitive font de The Trade Desk un DSP de premier plan."](https://www.g2.com/fr/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/fr/survey_responses/the-trade-desk-review-12893667) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/fr/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/fr/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/fr/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/fr/discussions/what-does-the-trade-desk-do) ### [CleverTap](https://www.g2.com/fr/products/clevertap/reviews) CleverTap est la plateforme d'engagement tout-en-un qui aide les marques à débloquer une valeur client à vie illimitée en les aidant à créer des expériences personnalisées pour fidéliser leurs clients les plus précieux. La plateforme permet aux entreprises d'orchestrer des expériences pour les individus tout au long de leur cycle de vie et de concevoir des parcours personnalisés qui s'étendent sur toute une vie. Elle offre des analyses qui englobent tous les aspects du cycle de vie, permettant aux entreprises de mesurer et d'optimiser chaque expérience en temps réel. La plateforme tout-en-un unifie les expériences de chaque point de contact, ouvrant la voie à une nouvelle ère d'engagement client. Le moteur de décision CleverAI™ et l'Univers Agentique de CleverTap sont conçus pour maximiser le retour sur investissement. Il permet une véritable individualisation — où chaque client est un segment unique. Une suite d'agents intelligents et conçus à cet effet fonctionne de manière transparente en arrière-plan, optimisant chaque interaction à travers le message, le contenu, le canal et le timing, afin que les équipes puissent rester concentrées sur les résultats. La plateforme est alimentée par TesseractDB™ – la première base de données au monde conçue pour l'engagement client, offrant à la fois rapidité et économies d'échelle. CleverTap est approuvé par 2000 clients, y compris TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s et Tesco. Soutenu par des investisseurs de premier plan tels que Peak XV Partners, Tiger Global, Accel, CDPQ et 360 One, l'entreprise est basée à Mountain View, Californie, avec une présence à San Francisco, New York, São Paulo, Bogota, Londres, Amsterdam, Sofia, Dubaï, Mumbai, Bangalore, Singapour et Jakarta. Pour plus d'informations, visitez clevertap.com ou suivez-nous sur : LinkedIn : https://www.linkedin.com/company/clevertap/ Twitter : https://twitter.com/CleverTap **Average Rating:** 4.6/5.0 **Total Reviews:** 645 #### How Do G2 Users Rate CleverTap? - **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 9.1/10) - **Optimisation:** 8.8/10 (Category avg: 8.4/10) - **Intégrations - Marketing mobile:** 8.8/10 (Category avg: 8.5/10) - **Analyse de campagne:** 8.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind CleverTap? - **Vendeur:** [CleverTap](https://www.g2.com/fr/sellers/clevertap) - **Site Web de l'entreprise:** clevertap.com - **Année de fondation:** 2013 - **Emplacement du siège social:** Mountain View, California - **Twitter:** @CleverTap 21,633 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website) 654 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Chef de produit, Responsable Marketing - **Top Industries:** Services financiers, Technologie de l'information et services - **Company Size:** 54% Medium, 28% Small #### What Do G2 Reviewers Say About CleverTap? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent les **capacités analytiques** de CleverTap précieuses pour suivre la performance des campagnes et obtenir un soutien commercial perspicace. - Les utilisateurs louent CleverTap pour son **support client réactif** , facilitant des résolutions rapides et améliorant l'expérience utilisateur globale. - Les utilisateurs apprécient la **facilité d'utilisation** de CleverTap, profitant de son interface intuitive et de son intégration transparente avec d'autres plateformes. - Les utilisateurs apprécient l' **automatisation marketing personnalisée** de CleverTap, améliorant l'engagement grâce à des campagnes et des insights sur mesure. - Les utilisateurs apprécient les **capacités d'automatisation** de CleverTap, améliorant les stratégies de rétention et d'engagement grâce à une segmentation avancée et des données en temps réel. ##### Cons - Les utilisateurs trouvent la **, surtout avec les fonctionnalités avancées et les complexités initiales de configuration pour les nouveaux venus.** - Les utilisateurs trouvent que les **fonctionnalités manquantes** dans CleverTap, comme la création de campagnes par IA et des modèles plus simples, sont limitantes. - Les utilisateurs notent que l' **interface non intuitive** de CleverTap et sa courbe d'apprentissage abrupte peuvent entraver une utilisation et une configuration efficaces. - Les utilisateurs trouvent que **le prix de CleverTap est élevé** , ce qui peut dissuader les clients potentiels d'adopter le logiciel. - Les utilisateurs trouvent **l'interface et les fonctionnalités complexes** , ce qui rend difficile pour les nouveaux utilisateurs de s'adapter efficacement. #### What Are Recent G2 Reviews of CleverTap? **["Une plateforme unifiée pour l'engagement et la rétention"](https://www.g2.com/fr/survey_responses/clevertap-review-13149012)** **Rating:** 4.5/5.0 stars _— Rouba H._ [Read full review](https://www.g2.com/fr/survey_responses/clevertap-review-13149012) **["Les capacités prédictives de CleverTap rendent l'engagement plus contextuel et efficace."](https://www.g2.com/fr/survey_responses/clevertap-review-12952708)** **Rating:** 4.0/5.0 stars _— Syed A._ [Read full review](https://www.g2.com/fr/survey_responses/clevertap-review-12952708) ### [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Optimization:** 8.2/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 7.8/10 (Category avg: 8.5/10) - **Campaign Analysis:** 7.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Iterable? - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable 2,603 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 858 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. ##### Cons - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. #### What Are Recent G2 Reviews of Iterable? **["Iterable: The Intuitive Platform That Makes Data Actionable"](https://www.g2.com/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) **["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments ### [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 #### How Do G2 Users Rate MoEngage? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Optimization:** 8.8/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.5/10) - **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind MoEngage? - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** www.moengage.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage 2,530 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website) 899 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Medium, 24% Small #### What Do G2 Reviewers Say About MoEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. ##### Cons - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. #### What Are Recent G2 Reviews of MoEngage? **["Effortless Funnel Building and Real-Time Segmentation"](https://www.g2.com/survey_responses/moengage-review-12111630)** **Rating:** 4.5/5.0 stars _— Ravindra N._ [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) **["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### [Customer.io](https://www.g2.com/fr/products/customer-io/reviews) Customer.io est la principale plateforme d'engagement client pour les organisations axées sur le produit. Engagez les utilisateurs en fonction de leur comportement réel et renforcez les relations avec les clients via l'email, le SMS, les notifications push, les messages intégrés à l'application et les webhooks. Désormais, avec un agent IA intuitif qui gère le travail répétitif, votre équipe peut se concentrer sur le timing, la stratégie et obtenir plus d'impact de chaque message. **Average Rating:** 4.4/5.0 **Total Reviews:** 875 #### How Do G2 Users Rate Customer.io? - **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 9.1/10) - **Optimisation:** 8.0/10 (Category avg: 8.4/10) - **Intégrations - Marketing mobile:** 7.2/10 (Category avg: 8.5/10) - **Analyse de campagne:** 8.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind Customer.io? - **Vendeur:** [Customer.io](https://www.g2.com/fr/sellers/customer-io) - **Site Web de l'entreprise:** customer.io - **Année de fondation:** 2012 - **Emplacement du siège social:** Portland, OR - **Twitter:** @CustomerIO 4,948 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website) 534 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** PDG, Chef de produit - **Top Industries:** Logiciels informatiques, Services financiers - **Company Size:** 54% Small, 36% Medium #### What Do G2 Reviewers Say About Customer.io? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de Customer.io, soulignant sa fonctionnalité fluide et son interface intuitive. - Les utilisateurs apprécient la **flexibilité et le contrôle** que Customer.io offre pour gérer les e-mails transactionnels et les automatisations. - Les utilisateurs apprécient les **fonctionnalités polyvalentes** de Customer.io, profitant d'une gestion des e-mails fluide et d'outils d'édition de contenu puissants. - Les utilisateurs apprécient le **soutien utile** de Customer.io, améliorant leur parcours de marketing par e-mail avec facilité et efficacité. - Les utilisateurs louent le **service client utile** de Customer.io, améliorant leur expérience grâce à une intégration et une documentation fluides. ##### Cons - Les utilisateurs rencontrent une **difficile avec Customer.io, nécessitant souvent des essais et des erreurs pour une utilisation efficace.** - Les utilisateurs sont frustrés par les **fonctionnalités manquantes** , en particulier l'absence d'outils de reporting avancés et d'options de segmentation flexibles. - Les utilisateurs sont frustrés par les **fonctionnalités limitées** de Customer.io, ce qui entrave l'efficacité du flux de travail et complique la gestion des campagnes. - Les utilisateurs trouvent la plateforme **pas intuitive** , luttant avec une courbe d'apprentissage abrupte et des éléments d'interface utilisateur datés. - Les utilisateurs expriment un désir de **plus de flexibilité dans l'organisation des campagnes** , ce qui limite l'efficacité et complique les flux de travail. #### What Are Recent G2 Reviews of Customer.io? **["Outil d'automatisation riche en fonctionnalités et économe en temps"](https://www.g2.com/fr/survey_responses/customer-io-review-13161762)** **Rating:** 5.0/5.0 stars _— Verushka A._ [Read full review](https://www.g2.com/fr/survey_responses/customer-io-review-13161762) **["Automatisation puissante avec d'excellentes capacités de personnalisation"](https://www.g2.com/fr/survey_responses/customer-io-review-12798023)** **Rating:** 4.0/5.0 stars _— Abhinav J._ [Read full review](https://www.g2.com/fr/survey_responses/customer-io-review-12798023) #### What Are G2 Users Discussing About Customer.io? - [À quoi sert Customer.io ?](https://www.g2.com/fr/discussions/what-is-customer-io-used-for) - 2 comments ### [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/fr/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Agentforce Marketing est la solution marketing de Salesforce pour l'Entreprise Agentique. Les agents IA aident les marketeurs à planifier, créer, optimiser et orchestrer des expériences client adaptatives à travers chaque canal et interaction. Construit sur le CDP numéro 1 mondial, Agentforce Marketing connecte les données, l'IA, l'automatisation et l'engagement en une plateforme profondément unifiée pour le marketing B2B et B2C. Agentforce Marketing fait partie de Marketing Cloud. C'est la prochaine évolution de l'orchestration marketing où les humains et les agents IA travaillent ensemble pour développer les relations clients et les revenus. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,386 #### How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)? - **the product a-t-il été un bon partenaire commercial?:** 8.0/10 (Category avg: 9.1/10) - **Optimisation:** 8.9/10 (Category avg: 8.4/10) - **Intégrations - Marketing mobile:** 8.8/10 (Category avg: 8.5/10) - **Analyse de campagne:** 9.1/10 (Category avg: 8.4/10) #### Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)? - **Vendeur:** [Salesforce](https://www.g2.com/fr/sellers/salesforce) - **Site Web de l'entreprise:** www.salesforce.com - **Année de fondation:** 1999 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @salesforce 579,511 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Coordinateur Marketing - **Top Industries:** Logiciels informatiques, Marketing et publicité - **Company Size:** 47% Medium, 28% Small #### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** d'Agentforce Marketing, permettant une automatisation simplifiée et une personnalisation flexible des emails sans effort. - Les utilisateurs apprécient les **capacités d'automatisation robustes** d'Agentforce Marketing, améliorant l'engagement client multi-canal de manière transparente. - Les utilisateurs soulignent les **intégrations transparentes** avec divers canaux de messagerie, améliorant l'engagement mobile et l'expérience utilisateur. - Les utilisateurs admirent les **outils puissants d'automatisation et de personnalisation** dans Agentforce Marketing, améliorant les campagnes de marketing par e-mail personnalisées. - Les utilisateurs apprécient les **fonctionnalités puissantes et le design convivial** d'Agentforce Marketing pour gérer les ventes et les données clients. ##### Cons - Les utilisateurs trouvent que la **, nécessitant plus de temps et d'efforts pour utiliser efficacement Agentforce Marketing.** - Les utilisateurs sont confrontés à une **courbe d'apprentissage abrupte** avec Agentforce Marketing, nécessitant un temps et des efforts considérables pour maîtriser. - Les utilisateurs trouvent la **complexité** de Agentforce Marketing difficile, surtout pour ceux qui n'ont pas d'expérience technique préalable. - Les utilisateurs trouvent le **produit cher** , surtout par rapport aux alternatives moins chères disponibles sur le marché. - Les utilisateurs trouvent l' **utilisation complexe** de Agentforce Marketing difficile, surtout en ce qui concerne la configuration, la navigation et les connaissances requises en SQL. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **["Automatisation du marketing puissante et axée sur les données pour les équipes d'entreprise"](https://www.g2.com/fr/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)** **Rating:** 5.0/5.0 stars _— Sadi H._ [Read full review](https://www.g2.com/fr/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861) **["Engagement client centralisé et automatisé avec un ciblage puissant"](https://www.g2.com/fr/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)** **Rating:** 4.0/5.0 stars _— Utilisateur vérifié à Pétrole et énergie_ [Read full review](https://www.g2.com/fr/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617) #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [Je suis bloqué pour configurer des campagnes d'email automatisées dans Salesforce Marketing Cloud Engagement. Des conseils ?](https://www.g2.com/fr/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [Comment Salesforce Marketing Cloud Account Engagement aide-t-il les entreprises à adapter leurs efforts de marketing aux besoins individuels des clients ?](https://www.g2.com/fr/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Salesforce est-il un ESP ?](https://www.g2.com/fr/discussions/is-salesforce-an-esp) - 3 comments - [Avez-vous besoin de Salesforce pour utiliser Pardot ?](https://www.g2.com/fr/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments - [Qu'est-ce que Salesforce Ad Studio ?](https://www.g2.com/fr/discussions/what-is-salesforce-ad-studio) - 2 comments ### [Evam](https://www.g2.com/products/evam/reviews) Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. **Average Rating:** 4.8/5.0 **Total Reviews:** 224 #### How Do G2 Users Rate Evam? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Optimization:** 9.9/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 10.0/10 (Category avg: 8.5/10) - **Campaign Analysis:** 9.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Evam? - **Seller:** [EVAM](https://www.g2.com/sellers/evam) - **Company Website:** evam.com - **Year Founded:** 2015 - **HQ Location:** London - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef7c3495aecca01ded73882855805131ec0e79beba092e035ccccd0cd8cad313&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevamtech&secure%5Burl_type%5D=linkedin_company_website) 138 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Senior Business Analyst - **Top Industries:** Banking, Telecommunications - **Company Size:** 36% Large, 34% Medium #### What Do G2 Reviewers Say About Evam? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Evam for its **ease of use** , featuring an intuitive interface that simplifies campaign design and execution. - Users value Evam for its **real-time data handling and personalized campaign capabilities** , enhancing their campaign management significantly. - Users value Evam for its **intuitive design** , enhancing campaign creation and execution with ease and efficiency. - Users appreciate the **automation capabilities** of Evam for creating streamlined and efficient marketing campaigns in real-time. - Users rave about the **flexibility of Evam** , enabling tailored solutions that adapt to diverse business needs and scales. ##### Cons - Users find the **learning curve steep** , as many features are complex and require significant effort to master. - Users find EVAM's system requires **difficult learning** , posing challenges for those lacking technical skills and experience. - Users find the **steep learning curve** of Evam challenging, especially those without a technical background. - Users find that **complex features** of Evam can be difficult to set up without prior technical knowledge. - Users find the interface of Evam **not intuitive** , complicating campaign creation and increasing the need for additional support. #### What Are Recent G2 Reviews of Evam? **["Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift"](https://www.g2.com/survey_responses/evam-review-12867501)** **Rating:** 4.5/5.0 stars _— Alfiya H._ [Read full review](https://www.g2.com/survey_responses/evam-review-12867501) **["EVAM Makes Customer Communication Efficient and Personal"](https://www.g2.com/survey_responses/evam-review-12977000)** **Rating:** 5.0/5.0 stars _— GÖRKEM U._ [Read full review](https://www.g2.com/survey_responses/evam-review-12977000) #### What Are G2 Users Discussing About Evam? - [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for) ### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 766 #### How Do G2 Users Rate Bloomreach? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Optimization:** 8.3/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.5/10) - **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind Bloomreach? - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach\_tm 10,400 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website) 1,140 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 28% Small #### What Do G2 Reviewers Say About Bloomreach? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration. - Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools. - Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly. - Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue. - Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively. ##### Cons - Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness. - Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability. - Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds. - Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use. #### What Are Recent G2 Reviews of Bloomreach? **["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)** **Rating:** 5.0/5.0 stars _— Denise R._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) **["Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation"](https://www.g2.com/survey_responses/bloomreach-review-13078543)** **Rating:** 4.0/5.0 stars _— megan l._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### [OneSignal](https://www.g2.com/fr/products/onesignal/reviews) OneSignal est une plateforme d'engagement client qui permet aux entreprises de toutes tailles d'augmenter la rétention et les revenus grâce à des messages personnalisés et ultra-rapides. OneSignal prend en charge les e-mails, les notifications push, la messagerie intégrée, les SMS, les activités en direct d'Apple et d'autres canaux via les Webhooks. La plateforme est rapide et facile à configurer pour les développeurs, et dispose d'une interface intuitive permettant aux marketeurs d'envoyer des messages sans temps de développement supplémentaire. En plus d'offrir des intégrations essentielles, OneSignal propose également une API ouverte pour permettre une plus grande flexibilité de messagerie. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,210 #### How Do G2 Users Rate OneSignal? - **the product a-t-il été un bon partenaire commercial?:** 9.1/10 (Category avg: 9.1/10) - **Optimisation:** 8.9/10 (Category avg: 8.4/10) - **Intégrations - Marketing mobile:** 9.0/10 (Category avg: 8.5/10) - **Analyse de campagne:** 8.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind OneSignal? - **Vendeur:** [OneSignal](https://www.g2.com/fr/sellers/onesignal) - **Site Web de l'entreprise:** www.onesignal.com - **Année de fondation:** 2014 - **Emplacement du siège social:** San Mateo, California - **Twitter:** @onesignal 5,546 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe20299d5af7ab13f987a78c9418499809285f06941ea36896bdbbed88c96e2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6424376%2F&secure%5Burl_type%5D=linkedin_company_website) 171 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Ingénieur logiciel, PDG - **Top Industries:** Logiciels informatiques, Technologie de l'information et services - **Company Size:** 52% Small, 24% Medium #### What Do G2 Reviewers Say About OneSignal? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de OneSignal, trouvant les processus de configuration et de segmentation simples et efficaces. - Les utilisateurs apprécient la **fiabilité et la facilité d'utilisation** de OneSignal pour une gestion et un ciblage efficaces des notifications. - Les utilisateurs adorent la **facilité d'installation et les fonctionnalités de notification riches** de OneSignal, ce qui améliore l'engagement sur plusieurs plateformes. - Les utilisateurs trouvent que la **configuration facile** de OneSignal simplifie les notifications push par rapport aux campagnes d'email traditionnelles. - Les utilisateurs adorent l' **automatisation transparente** de OneSignal, permettant une communication rapide et personnalisée sans effort. ##### Cons - Les utilisateurs notent un **manque de fonctionnalités avancées** dans OneSignal, en particulier dans la version gratuite par rapport aux plans payants. - Les utilisateurs estiment que **la courbe d'apprentissage est abrupte** , souhaitant des conseils plus clairs et une configuration plus simple pour les fonctionnalités avancées. - Les utilisateurs trouvent que OneSignal manque de **fonctionnalités avancées** , car de nombreuses options sont réservées aux plans payants. - Les utilisateurs notent que le service peut devenir **cher** car les fonctionnalités supplémentaires et les personnalisations nécessitent souvent des plans payants. - Les utilisateurs trouvent le processus de configuration **pas intuitif** , souhaitant des conseils plus clairs et des méthodes plus simples pour les fonctionnalités avancées. #### What Are Recent G2 Reviews of OneSignal? **["Très bien"](https://www.g2.com/fr/survey_responses/onesignal-review-12977679)** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/fr/survey_responses/onesignal-review-12977679) **["Forfait complet - couvre tout et élimine la complexité"](https://www.g2.com/fr/survey_responses/onesignal-review-13193354)** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/fr/survey_responses/onesignal-review-13193354) #### What Are G2 Users Discussing About OneSignal? - [What is OneSignal used for?](https://www.g2.com/fr/discussions/what-is-onesignal-used-for) - 4 comments, 4 upvotes ### [Storyly](https://www.g2.com/products/storyly/reviews) Storyly is an AI-powered content experience platform for mobile commerce. Built for mobile-first engagement, it enables smart, goal-driven, and contextually-personalized content flows within apps and websites to guide customers toward meaningful actions. With a rich set of widgets and immersive content formats, Storyly makes it simple to deliver personalized, shoppable, and interactive experiences. Flexible placements and adaptive flows across the customer journey use behavioral data to select the right content and formats for each moment, driving more conversions, stronger retention and higher AOV. By living natively inside the mobile store, Storyly meets shoppers at the very moment of intent, helping brands capture attention, build stronger connections, and turn every session into growth. Storyly is trusted by over 400 brands in more than 40 countries, including but not limited to Sephora, Stradivarius, Idealo, Rossmann, Coca-Cola, Domino’s Pizza, Turkish Airlines, McDonald’s, NEXT, Swisscom, Coppel, Nestlé, William Hill, ING Bank, Pluxee, Zabka, and Flaconi. Headquartered in New York, USA, Storyly operates with offices in key global cities such as London, Amsterdam, and Istanbul, allowing it to maintain a broad reach and understanding of diverse market needs. By focusing on delivering personalized, interactive content experiences, Storyly stands out as a valuable tool for brands looking to enhance their mobile commerce strategies and drive growth in an increasingly competitive landscape. Recognitions: 💎 E-Commerce Personalization Momentum Leader in G2 2025 Fall Report 💎 Content Distribution Leader in G2 2025 Fall Report 💎 Mobile Marketing Leader in G2 2025 Fall Report 💎 Most Effective Mobile Marketing Platform and Most Effective eCommerce App Campaign in Effective Mobile Marketing Awards 2022 **Average Rating:** 4.7/5.0 **Total Reviews:** 279 #### How Do G2 Users Rate Storyly? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Optimization:** 8.5/10 (Category avg: 8.4/10) - **Integrations - Mobile Marketing:** 8.6/10 (Category avg: 8.5/10) - **Campaign Analysis:** 8.6/10 (Category avg: 8.4/10) #### Who Is the Company Behind Storyly? - **Seller:** [App Samurai](https://www.g2.com/sellers/app-samurai) - **Company Website:** appsamurai.com - **Year Founded:** 2016 - **HQ Location:** New York, US - **Twitter:** @AppSamurai 5,376 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=211cea4716d86ac96167fecd260249bc2b000211bb6af95b733e1dfd34c075b3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapp-samurai&secure%5Burl_type%5D=linkedin_company_website) 71 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager - **Top Industries:** Financial Services, Retail - **Company Size:** 46% Medium, 27% Large #### What Do G2 Reviewers Say About Storyly? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Storyly, appreciating its user-friendly interface and seamless integration capabilities. - Users praise the **quick assistance from specialists** at Storyly, enhancing overall experience and support during integration. - Users enjoy the **engaging in-app communication** and appreciate the ease of managing content with Storyly. - Users value the **excellent customer engagement** capabilities of Storyly, enhancing interactions and providing dynamic content seamlessly. - Users praise Storyly for its **exceptional engagement tools** , enabling dynamic content that enhances customer interaction and satisfaction. ##### Cons - Users highlight the need for **required improvements** in technical documentation and personalization for better implementation and clarity. - Users find the **complexity** of Storyly burdensome, requiring excessive time and effort for updates and script preparation. - Users face **technical issues** with integration efforts and bugs, which can hinder their overall experience with Storyly. - Users find the **complex interface** of Storyly frustrating, citing unnecessary features and bugs that hinder usability. - Users note a **lack of customization** options in Storyly, limiting the personalization needed for enhanced user experiences. #### What Are Recent G2 Reviews of Storyly? **["Innovative Tech That Boosted Our Mobile App Engagement"](https://www.g2.com/survey_responses/storyly-review-13110073)** **Rating:** 5.0/5.0 stars _— Anas N._ [Read full review](https://www.g2.com/survey_responses/storyly-review-13110073) **["Intuitive, Efficient, and Backed by a Truly Supportive Storyly Team"](https://www.g2.com/survey_responses/storyly-review-13066429)** **Rating:** 5.0/5.0 stars _— Rona I._ [Read full review](https://www.g2.com/survey_responses/storyly-review-13066429) #### What Are G2 Users Discussing About Storyly? - [What is Storyly used for?](https://www.g2.com/discussions/what-is-storyly-used-for) - ‹ Prev‹ Prev - 1 - [2](/categories/mobile-marketing?open_modal_url=%2Fproducts%2Frelay-network%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmobile-marketing%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/mobile-marketing?open_modal_url=%2Fproducts%2Frelay-network%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmobile-marketing%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/mobile-marketing?open_modal_url=%2Fproducts%2Frelay-network%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmobile-marketing%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/mobile-marketing?open_modal_url=%2Fproducts%2Frelay-network%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmobile-marketing%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [13](/categories/mobile-marketing?open_modal_url=%2Fproducts%2Frelay-network%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmobile-marketing%26source%3Dcategory&order=g2_score&page=13#product-list) - [14](/categories/mobile-marketing?open_modal_url=%2Fproducts%2Frelay-network%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmobile-marketing%26source%3Dcategory&order=g2_score&page=14#product-list) - [Next ›Next ›](/categories/mobile-marketing?open_modal_url=%2Fproducts%2Frelay-network%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmobile-marketing%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Operational Risk Management Software](https://www.g2.com/categories/operational-risk-management) [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management) [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) [Retail POS Systems](https://www.g2.com/categories/retail-pos) [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Mobile Marketing Themes](/categories/mobile-marketing/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Using mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with [email marketing software](https://www.g2.com/categories/email-marketing) and [proactive notification software](https://www.g2.com/categories/proactive-notification) to maximize their visibility during marketing campaigns. To qualify for inclusion in the Mobile Marketing category, a product must: - Enable the user to reach consumers through their mobile devices - Reach users through web browsers, push notifications, and in-app or in-game ads - Provide templates or design platforms for mobile ad campaigns - Track interaction data related to each advertisement - Be compatible with or offer proximity analytics software that helps target ads Top Tools at a Glance | | AI-driven cross-channel personalization across web, mobile, and messaging | User Review "Insider One unifies data and channels with a truly fluid Journey Orchestration" | | | Cross-channel customer engagement with real-time personalization | User Review "Smooth sailing" | | | AI marketing platform for SMS-first ecommerce engagement | User Review "Exceptional Lead Generation and Intuitive Design" | | | Mobile attribution and measurement across paid acquisition | User Review "Powerful Attribution and In-Depth Analytics for Advanced Measurement" | | | Cloud-based SMS and MMS marketing for non-technical teams | User Review "Textedly Is Easy to Use with truly Top-Tier Customer Support" | | | Self-service DSP for omnichannel programmatic advertising | User Review "More Control and Real-Time Campaign Adjustments with The Trade Desk" | | | All-in-one mobile engagement with retention and lifecycle automation | User Review "A unified platform for engagement and retention" | | | AI customer engagement for enterprise lifecycle marketing | User Review "Iterable: The Intuitive Platform That Makes Data Actionable" | | | Insights-led customer engagement for mid-market mobile brands | User Review "MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys" | * * * Show More * * * ## How Do You Choose the Right Mobile Marketing Software? ### What You Should Know About Mobile Marketing Software ### What is Mobile Marketing Software? Mobile marketing software empowers brands to reach their targeted audience through various mobile devices (i.e. smartphones, tablets). Many businesses utilize mobile marketing software due to consumers’ increased use of mobile devices. The first mobile marketing campaigns started before smartphones were even invented with the use of [SMS marketing](https://www.g2.com/categories/sms-marketing). Mobile marketing increased with the emergence of smartphones and in-app messaging. Mobile marketing leverages [location based marketing](https://www.g2.com/categories/location-based-marketing) data to deliver timely and relevant messaging to consumers. This software often utilizes [geo-fencing software](https://www.g2.com/categories/geofencing) as well. For example, marketers can target messages to consumers at a trade show they’re visiting or with a push notification on people’s smartphones. Key Benefits of Mobile Marketing Software - Delivers highly personalized messages at scale - Segments target audiences based on real-time data based on individual’s actions - Creates unique marketing experiences across multiple channels, including push notifications, in-app messages, email, SMS, and more ### Why Use Mobile Marketing Software? **Reach —** It’s important for marketers to utilize mobile marketing software as consumers constantly use their mobile devices. Mobile marketing tactics can increase brand awareness, drive new revenue, and prompt new traffic to a business’s website. Another prominent reason marketers use mobile marketing software is to reach consumers in specific locations. For example, this software enables marketers to send a push notification for a coupon while a consumer is in or near a physical store. **Personalization —** Marketers can send personalized marketing messages to consumers through their mobile devices. Mobile devices are a great way to build a personal connection with consumers by delivering push notifications or in-app messaging based on what they actually do on their mobile device. **Timely —** With the use of mobile marketing software, marketers can deliver timely, relevant mobile messaging by using geo-fencing or beacon technology. Mobile marketing campaigns can be targeted based on precise location such as an aisle in a grocery store. ### Who Uses Mobile Marketing Software? **Marketers —** Marketers predominantly use mobile marketing software. They use this software to connect mobile campaigns with other marketing channels. Marketers can use this software to respond to real-time customer behavior through an abundance of channels including apps or optimized websites. **Digital marketing agencies —** If a business doesn't have a dedicated marketing team, or wants to outsource its digital marketing efforts, hiring a digital marketing agency to utilize mobile marketing software is an option. Digital marketing agencies provide expertise and allow businesses to strategically focus on other areas of growth. These types of agencies manage mobile marketing software and campaigns, social media campaigns, and SEO strategies. ### What is the best mobile marketing software for startups? Based on expert G2 reviews, these are some of the top Mobile Marketing software for startups: - [Insider](https://www.g2.com/products/insider/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) These mobile marketing software offers a balance of affordability, ease of use, and features that can support growth strategies at any scale. These apps are also adaptable across smartphones and tablets for cross-device and cross-channel data analysis. ### What's the best tool for mobile marketing in retail? Depending on your or the company's specific needs, G2 offers a variety of options for mobile marketing platforms for retail businesses. Some of these top contenders are: - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews): This app provides attribution and marketing analytics, user acquisition tracking, fraud protection, and app integration. - [OneSignal](https://www.g2.com/products/onesignal/reviews): Features push notifications, SMS and in-app messaging, segmentation, A/B testing, and campaign analytics. - [Iterable](https://www.g2.com/products/iterable/reviews): Offers omnichannel campaign analytics, A/B testing, user profile journey mapping, and user acquisiton tracking. These mobile marketing tools have one of the best capabilities for retail businesses. ### Kinds of Mobile Marketing Software Marketers can reach consumers on their mobile devices in a variety of ways. There are an abundance of mobile marketing software options that businesses can us, this might depend on what marketing channel they want to use. **SMS marketing software —** SMS marketing software enables companies to plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, users can send numerous promotional text messages with one click. This functionality enables businesses to easily gain a large number of new subscribers. [**Push notification software**](https://www.g2.com/categories/push-notification) **—** Push notification software helps businesses send messages directly to a customer’s mobile device and provides consumers with important alerts or updates. These solutions are typically used by marketing teams that must send a specific call to action. Calls to action can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. **In-app messaging software —** This type of software, and all kinds of mobile marketing software, can be used for re-engagement purposes, but can also be used to enhance users’ experiences. An example of in-app messaging could be sending messages that remind consumers of a limited offer or other special event taking place. ### Mobile Marketing Software Features **Audience segmentation —** This feature identifies the most granular audience segments based on actions, inactions, and user properties. It helps companies engage users with relevant content based on specific attributes, behaviors, and events. [**Proximity marketing**](https://www.g2.com/categories/mobile-marketing/f/proximity-marketing) **—** Proximity marketing features collect real-time, geo-location data on mobile users to customize relevant campaigns based on location. **A/B testing —** A/B testing features enable businesses to test, measure, and optimize mobile marketing campaigns on a variety of different elements such as content, timing, and other valuable metrics. **Campaign analytics —** This feature measures and attributes the impact and effectiveness of mobile marketing campaigns and displays those results in graphs and reports. **Two-way text messaging —** This type of messaging facilitates two-way text messaging to encourage consumer engagement and loyalty. This feature encourages consumer engagement because it prompts consumers to reply back to the original message. Other Features of Mobile Marketing Software: [Bulk SMS Capabilities](https://www.g2.com/categories/mobile-marketing/f/bulk-sms), [Campaign Analysis Capabilities](https://www.g2.com/categories/mobile-marketing/f/campaign-analysis), [Push Notifications Capabilities](https://www.g2.com/categories/mobile-marketing/f/push-notifications) ### Trends Related to Mobile Marketing Software **5G —** 5G has brought increased speed and responsiveness. 5G can provide fixed wireless access, meaning consumers don’t need a fixed-line broadband connection. With the increased capabilities of 5G, consumers can use the same connection for devices in their home that they use for their mobile devices. This enables marketers to connect even more with consumers in real time and use this data to optimize their mobile, location-based marketing strategies. **Extended reality —** Extended reality, which includes augmented reality (AR) and virtual reality (VR), allows marketers to create immersive experiences for consumers. Marketers can implement these experiential strategies on mobile devices to bring products and services to life. **Video marketing —** Mobile video is expected to increase as CTV (connected TV) and OTT (over-the-top) programming increases. CTV refers to any TV that connects to the internet to access information beyond regular cable television offerings. OTT content is used on the internet with the support of multisystem operators. Marketers can use videos on mobile devices to help consumers easily digest information while on the go. ### Potential Issues with Mobile Marketing Software **Attribution —** It can be challenging for marketers to attribute success and ROI to specific mobile marketing campaigns. This makes it difficult for businesses to grow their mobile marketing efforts if they can’t track revenue, leads, and conversions that come from mobile marketing tactics. [Mobile attribution software](https://www.g2.com/categories/mobile-attribution) can be used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software is based on an attribution window, or conversion window, which is the period of time a user’s action counts as having an impact on the decision for installation. ### Software and Services Related to Mobile Marketing Software [**Location based marketing software**](https://www.g2.com/categories/location-based-marketing) **—** Location based marketing software helps companies implement marketing activities based on consumers’ geographic location. This type of marketing software uses consumer location data to display relevant messages to a highly-targeted audience. [**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps raise awareness for customers and companies by alerting individuals to useful information such as an upcoming activity or action. Businesses can utilize this software to alert customers on their mobile devices of any noteworthy promotions currently taking place. This software can alert a company about a customer event and other information to help optimize customer service and increase sales. [**Digital marketing services**](https://www.g2.com/categories/digital-marketing) **—** Digital marketing firms understand how each aspect of digital marketing can contribute to an organization’s goals and design their services with this in mind. Firms offering digital marketing services provide additional solutions focused on creating a strong web presence such as responsive website design, search engine optimization services (SEO), and overall online marketing strategy. Digital marketing services can focus on companies’ mobile marketing strategies to help them reach their target audiences in multiple ways on their mobile devices. ### Mobile Marketing Software FAQs ### Most Popular FAQs #### Which mobile marketing software has the best reviews? Based on verified user ratings across a wide volume of G2 reviews, these mobile marketing platforms consistently earn top marks for overall satisfaction: - [Insider One](https://www.g2.com/products/insider-one/reviews) — A cross-channel mobile marketing platform recognized for its AI-powered segmentation, in-app messaging, and personalized push notification capabilities that help brands deliver contextually relevant experiences across web and mobile. - [Braze](https://www.g2.com/products/braze/reviews) — A customer engagement platform widely adopted by growth-focused brands for its multichannel orchestration across push, SMS, email, and in-app messaging, with a flexible canvas builder that supports complex lifecycle automation. - [Attentive](https://www.g2.com/products/attentive/reviews) — An SMS and email marketing platform praised for its conversational subscriber acquisition tools, high deliverability rates, and deep integration with e-commerce platforms that make it a go-to for revenue-driven mobile campaigns. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — An all-in-one mobile engagement platform valued for combining behavioral analytics, audience segmentation, and multichannel campaign execution in a single interface built around improving mobile app retention and lifetime value. #### How to create a mobile marketing strategy? A mobile marketing strategy starts with a clear understanding of your audience, the mobile channels they use, and the specific actions you want them to take. Begin by defining your mobile audience segments using behavioral and demographic data, then map the channels most relevant to each segment, including SMS, push notifications, in-app messaging, mobile email, or paid mobile advertising. Set measurable goals for each channel, such as opt-in growth, click-through rates, conversion events, or app retention benchmarks. Next, select a mobile marketing platform that supports the channels and automation capabilities your strategy requires.  Build your messaging framework around the mobile moment. Short, direct copy with a single clear call to action works significantly better on mobile than content designed for desktop. Establish a testing cadence using A/B experiments on send timing, message copy, and audience segments to improve performance continuously. Finally, define how you will measure success at both the campaign and lifecycle levels, connecting mobile engagement metrics to revenue or retention outcomes. #### Which mobile marketing software is preferred by e-commerce brands?  E-commerce brands rely on mobile marketing platforms that connect directly to their storefront data, support high-volume transactional and promotional messaging, and drive measurable revenue outcomes through mobile channels. - [Attentive](https://www.g2.com/products/attentive/reviews) — A dominant choice among e-commerce brands for SMS marketing, recognized for its subscriber list growth tools, abandoned cart and browse abandonment triggers, and strong integrations with Shopify, Klaviyo, and other e-commerce platforms. - [MoEngage](https://www.g2.com/products/moengage/reviews) — An insights-led engagement platform used by e-commerce brands to orchestrate mobile push, SMS, and in-app campaigns based on real-time behavioral signals, with AI-driven recommendations that increase conversion at key purchase moments. - [Storyly](https://www.g2.com/products/storyly/reviews) — A mobile engagement platform that embeds interactive story and video content directly into ecommerce apps, helping brands increase product discovery, reduce time to purchase, and improve app session depth. - [Listrak](https://www.g2.com/products/listrak/reviews) — A retail-focused mobile and email marketing platform built for e-commerce, offering SMS, email, and identity resolution tools that retailers use to recover abandoned sessions, grow subscriber lists, and drive repeat purchases. #### What are the leading apps for mobile marketing automation? The strongest mobile marketing automation platforms go beyond basic scheduling to support behavioral triggers, cross-channel journey orchestration, and dynamic audience segmentation that delivers the right message at the right mobile moment. - [Braze](https://www.g2.com/products/braze/reviews) — Widely regarded as a leading mobile marketing automation platform, Braze offers a visual canvas builder for multi-step journey automation across push, SMS, email, and in-app channels, with real-time event triggers and intelligent delivery timing. - [Customer.io](https://www.g2.com/products/customer-io/reviews) — A behavior-driven messaging automation platform praised for its flexible event-based trigger system, branching workflow logic, and strong developer-friendly API that allows product and marketing teams to build highly customized mobile engagement automations. - [Iterable](https://www.g2.com/products/iterable/reviews) — A cross-channel marketing automation platform used by consumer brands for lifecycle campaign orchestration, offering mobile push, SMS, in-app, and email automation with data-rich audience building tools and drag-and-drop journey mapping. - [OneSignal](https://www.g2.com/products/onesignal/reviews) — A widely adopted push notification and in-app messaging platform recognized for its ease of implementation, real-time segmentation, and automated delivery optimization that makes mobile messaging automation accessible to teams of any size. #### What are common mobile marketing mistakes? The most common mobile marketing mistakes stem from treating mobile as a scaled-down version of desktop marketing rather than as a distinct channel with its own user behavior, attention patterns, and technical constraints. - Sending too frequently without behavioral context is the most-cited issue; users opt out when messages arrive at irrelevant times rather than in response to signals like cart abandonment or app inactivity.  - Over-reliance on a single channel, such as push notifications alone, misses users who have disabled app alerts or primarily engage via SMS or email.  - Poor personalization, sending the same message to an entire list rather than to behaviorally defined segments, consistently underperforms targeted campaigns and erodes subscriber trust.  - Neglecting to optimize for mobile rendering is another common failure, particularly for email campaigns, where images, buttons, and text that display correctly on desktop break the experience on a 375px screen.  - Finally, many teams measure mobile marketing performance using open and click rates alone rather than connecting campaign activity to downstream outcomes like purchase conversion, subscription renewal, or long-term retention, which are the metrics that actually reflect whether mobile marketing is working. ### Small Business FAQs #### What is the most affordable mobile marketing software for SMBs? For operators evaluating [small business mobile marketing software](https://www.g2.com/categories/mobile-marketing/small-business), the strongest affordable platforms deliver core SMS, push, and email capabilities with transparent per-message or flat-rate pricing that keeps costs predictable as subscriber lists grow. - [Textedly](https://www.g2.com/products/textedly/reviews) — A straightforward SMS marketing platform built for small businesses, offering simple list management, keyword opt-in tools, and scheduled messaging at a price point that accommodates tight marketing budgets without sacrificing core functionality. - [SendPulse](https://www.g2.com/products/sendpulse/reviews) — A multi-channel marketing platform that small businesses use for SMS, email, web push, and chatbot campaigns from a single affordable subscription, with a free tier that allows early-stage teams to get started without upfront commitment. - [OneSignal](https://www.g2.com/products/onesignal/reviews) — A push notification and in-app messaging platform with a generous free tier widely used by small businesses and app developers, offering real-time segmentation, automated notifications, and A/B testing at no cost for most SMB-scale deployments. - [Textline](https://www.g2.com/products/textline/reviews) — A business SMS platform designed for small teams managing two-way customer conversations, offering shared inbox texting, scheduled campaigns, and contact management at pricing accessible to single-location and local businesses. #### What is the best mobile marketing software for startups? Startups need mobile marketing software that implements quickly, integrates with modern tech stacks, and scales from early-stage list sizes without requiring a dedicated marketing operations team. Browse the full [small business mobile marketing software](https://www.g2.com/categories/mobile-marketing/small-business) category on G2 to compare top-rated options. - [Customer.io](https://www.g2.com/products/customer-io/reviews) — A behavior-driven messaging platform popular with product-led startups for its event-based automation, clean API, and the ability to build sophisticated mobile and email lifecycle campaigns without a large marketing team. - [Salesmsg](https://www.g2.com/products/salesmsg/reviews) — A two-way business SMS platform that startup sales and support teams use to engage leads and customers through conversational text messaging, with CRM integrations and automated follow-up sequences that keep pipelines moving. - [Outgrow](https://www.g2.com/products/outgrow/reviews) — An interactive content marketing platform that startups use to build mobile-optimized quizzes, calculators, and assessments that generate qualified leads and capture first-party data without requiring developer resources. - [Flowcode](https://www.g2.com/products/flowcode/reviews) — A QR code and mobile landing page platform that startups use to bridge offline and online marketing touchpoints, enabling quick mobile-first campaign launches with scan tracking and conversion analytics built in. #### Which mobile marketing software is the most user-friendly for startups? Ease of use is critical for lean startup teams where marketers wear multiple hats and have limited time for onboarding. These platforms earn the highest usability marks from small-team users. - [Textedly](https://www.g2.com/products/textedly/reviews) — Consistently cited for its clean, no-friction interface, with startup teams regularly noting they were sending their first SMS campaign within minutes of signing up and without any training or support. - [Salesmsg](https://www.g2.com/products/salesmsg/reviews) — Startup users highlight how intuitively the platform mirrors familiar messaging apps, making adoption immediate for sales and support reps who need to start texting customers without a learning curve. - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — Praised for its guided campaign builder and accessible interface that helps startup marketers create and launch mobile email and SMS campaigns without needing prior marketing automation experience. - [WebEngage](https://www.g2.com/products/webengage/reviews) — Startup users appreciate WebEngage's visual journey builder and pre-built automation templates that allow small teams to get behavioral mobile campaigns running quickly without custom development or lengthy setup. #### What is the best-rated mobile marketing service for small businesses? Small businesses benefit most from mobile marketing platforms that combine strong satisfaction ratings with practical support, reliable deliverability, and feature sets that match the scale and complexity of growing teams. Explore the full [small business mobile marketing software](https://www.g2.com/categories/mobile-marketing/small-business) category on G2 to compare options. - [Attentive](https://www.g2.com/products/attentive/reviews) — Earns strong marks from small business users for its responsive account support, high SMS deliverability, and guided onboarding that helps growing brands build and engage subscriber lists from day one. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — Small business mobile app owners rate CleverTap highly for its practical segmentation tools, in-app messaging capabilities, and customer success resources that help lean teams improve retention without data science expertise. - [Storyly](https://www.g2.com/products/storyly/reviews) — Receives high satisfaction scores from small business users for the ease of embedding interactive stories into their mobile apps and the visible impact on engagement metrics shortly after implementation. - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — A full-stack mobile and email engagement platform praised by small business users for combining push, SMS, in-app, and email channels with AI-driven send-time optimization and strong onboarding support. #### What is the best mobile marketing software for small e-commerce businesses? Small e-commerce businesses need mobile marketing tools that connect directly to their store data, automate revenue-recovery campaigns like abandoned cart sequences, and grow their SMS and email subscriber lists without requiring a dedicated marketing operations team. - [Listrak](https://www.g2.com/products/listrak/reviews) — A retail-focused platform that small e-commerce teams use for SMS and email marketing with built-in identity resolution, triggered abandonment flows, and list growth tools designed to drive repeat purchase from mobile shoppers. - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — An e-commerce-friendly marketing platform that small online retailers use for mobile-optimized email and SMS campaigns, with native integrations to Shopify, Magento, and WooCommerce that sync customer and purchase data automatically. - [WebEngage](https://www.g2.com/products/webengage/reviews) — Enables small e-commerce brands to run multi-channel mobile engagement across push, SMS, and in-app channels based on real-time purchase and browse behavior, with conversion-focused automation templates built for online retail use cases. - [SendPulse](https://www.g2.com/products/sendpulse/reviews) — A cost-effective multi-channel platform that budget-conscious e-commerce SMBs use to run SMS, email, and web push campaigns from a single interface, with automation processes that handle transactional and promotional messaging without separate tools. ### Enterprise FAQs #### What is the best-rated mobile marketing software for tech enterprises? Technology enterprises need [enterprise mobile marketing software](https://www.g2.com/categories/mobile-marketing/enterprise) with robust APIs, real-time data infrastructure, and integration ecosystems that connect mobile engagement to broader martech and analytics stacks. These platforms earn the highest marks from large-scale enterprise buyers. - [Braze](https://www.g2.com/products/braze/reviews) — A leading enterprise mobile engagement platform built for tech organizations, offering a real-time data streaming architecture, developer-grade API, and scalable cross-channel orchestration that supports billions of messages per month across global deployments. - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — The industry standard for mobile attribution and marketing analytics in tech enterprises, trusted for its accurate measurement of campaign performance across paid, organic, and owned channels with a strong privacy-compliant data infrastructure. - [MoEngage](https://www.g2.com/products/moengage/reviews) — An insights-led engagement platform adopted by enterprise tech teams for its AI-driven audience segmentation, predictive analytics, and cross-channel campaign automation that reduces engineering dependency for complex mobile engagement processes. - [Airship](https://www.g2.com/products/airship/reviews) — A mobile experience platform with a deep push notification and in-app messaging infrastructure, recognized by enterprise tech teams for its data activation capabilities, no-code experience editor, and long track record of enterprise-scale reliability. #### What is the most reliable mobile marketing software tool for enterprises? Enterprise buyers prioritize platform uptime, message deliverability at scale, and consistent data accuracy — particularly when mobile campaigns are tied directly to revenue events, compliance requirements, or time-sensitive customer communications. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — A widely trusted enterprise marketing platform recognized for its robust infrastructure, enterprise-grade security, and compliance certifications, giving large organizations confidence in platform reliability for mission-critical mobile and email campaigns at scale. - [Insider One](https://www.g2.com/products/insider-one/reviews) — Enterprise users cite Insider's consistent platform availability and predictable performance across high-volume mobile push, SMS, and in-app campaigns as a core reason for long-term adoption in complex, multi-market deployments. - [Vibes](https://www.g2.com/products/vibes/reviews) — A mobile marketing platform built for enterprise brands requiring carrier-grade SMS deliverability and a compliance infrastructure suited to regulated industries, trusted by large organizations for reliable transactional and promotional mobile messaging. - [Branch](https://www.g2.com/products/branch/reviews) — The leading deep linking and mobile measurement platform for enterprise apps, recognized for the reliability of its attribution data and the accuracy of its linking infrastructure across iOS and Android at significant traffic volumes. #### What is the best-reviewed mobile marketing software for enterprise app integration? Integration depth is a core evaluation criterion for enterprise mobile marketing buyers managing complex martech stacks spanning attribution, CDPs, analytics, and data warehouse infrastructure. Explore the full [enterprise mobile marketing software](https://www.g2.com/categories/mobile-marketing/enterprise) category on G2 for in-depth integration comparisons. - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — Enterprise reviewers highlight AppsFlyer's extensive partner ecosystem, spanning ad networks, CDPs, data warehouses, and analytics platforms, as the primary reason for adoption in organizations that need mobile attribution data flowing into every part of their marketing stack. - [Branch](https://www.g2.com/products/branch/reviews) — Recognized for its deep linking infrastructure that works reliably across every mobile surface — including email, paid ads, QR codes, and organic search, and integrates cleanly with MMPs, CDPs, and analytics tools in enterprise environments. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — An enterprise commerce experience platform with strong integration capabilities across e-commerce platforms, CDPs, and marketing automation systems, enabling large retail and digital commerce organizations to unify mobile engagement with broader personalization infrastructure. - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — Enterprise teams recognize Netcore for its flexible integration framework that connects mobile push, email, SMS, and in-app channels to data warehouses, CRMs, and analytics platforms, reducing the number of point solutions required for full-funnel mobile engagement. #### What is the best enterprise mobile push notification and in-app engagement platform? Enterprise mobile push and in-app engagement requires platforms with sub-second message delivery, behavioral trigger precision, and scalable personalization infrastructure that holds up under high daily active user volumes. Browse the full [enterprise mobile marketing software](https://www.g2.com/categories/mobile-marketing/enterprise) category on G2 for detailed feature comparisons. - [Airship](https://www.g2.com/products/airship/reviews) — A specialist in mobile push and in-app experience delivery, Airship's enterprise infrastructure supports billions of notifications per day with real-time behavioral triggers, no-code content editing, and a data activation layer that connects engagement signals to downstream analytics. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — Enterprise mobile teams use CleverTap for its combination of behavioral analytics and push execution in a single platform, enabling data-driven notification campaigns that respond to in-app actions in real time without requiring separate analytics tools. - [Braze](https://www.g2.com/products/braze/reviews) — Enterprise brands rely on Braze for sophisticated push and in-app orchestration across global user bases, with intelligent delivery timing, content personalization, and multi-variate testing capabilities that operate at scale without performance degradation. - [Attentive](https://www.g2.com/products/attentive/reviews) — While primarily known for SMS, Attentive's enterprise in-app and push capabilities earn high marks from large consumer brands that need tightly coordinated mobile messaging across channels within a single engagement workflow. #### What is the most scalable mobile marketing platform for an enterprise? Scalability in enterprise mobile marketing means handling growing user populations, increasing message volumes, and expanding channel complexity without degrading performance, increasing engineering burden, or requiring platform migrations. - [Insider One](https://www.g2.com/products/insider-one/reviews) — Enterprise teams across global markets use Insider for its ability to scale cross-channel mobile campaigns across millions of users with AI-powered segmentation that maintains personalization quality regardless of audience size or geographic complexity. - [MoEngage](https://www.g2.com/products/moengage/reviews) — Enterprise brands in high-growth markets rely on MoEngage for its scalable engagement infrastructure, with AI-driven automation and predictive segmentation that allow large teams to expand mobile campaign sophistication without proportionally increasing operational overhead. - [Vibes](https://www.g2.com/products/vibes/reviews) — A mobile marketing platform trusted by enterprise brands for carrier-grade SMS scalability, handling high-volume transactional and promotional message traffic with the compliance infrastructure required for regulated industries at a national scale. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — An enterprise digital commerce platform with scalable mobile engagement architecture used by large retail and travel organizations that need to grow personalized mobile marketing programs in parallel with expanding product catalogs and customer bases. **Last updated on April 24, 2026**