As a linguist working in the digital/social media space, I love that this tool is backed by linguistic science and helps me synthesize the openendedness of online language with the precision of linguistic analysis. Relative Insight is a truly invaluable tool to my team as we strive to take digital language research & analysis to the next level. The platform is easy to use, has an attractive interface, and the ability to quickly create downloadable insight cards is unique and super convenient! The entire RI team is exceptional - from user support to brainstorming project ideas with clients - we love working with Relative Insight. Review collected by and hosted on G2.com.

The automatic semantic tagger does have limitations, and we often find that words are categorized under topics that do not necessarily fit. I appreciate that this is a difficult and ongoing process on the backend, and with ongoing updates I definitely notice improvements. The ability to flag a term as not fitting within a topic is particularly promising! I think the most helpful future/possible change would be a user's ability to remove/add single words from within a topic (instead of just creating an insight card as the workaround). That being said, the RI team is SO VERY receptive to any questions and feedback we give about such issues and, again, we understand that automatic taggers and systems will always need a human analyst to ultimately make the final call - language is human, complicated, and changing, after all! :) Review collected by and hosted on G2.com.

Relative Insight is a really smart and comprehensive language analysis tool. It has a wide range of uses cases for us - great way to surface insights, really helpful for pitch processes and has also provided invaluable in surfacing interesting nuggets for media stories. Review collected by and hosted on G2.com.

Nothing yet - if we get stuck on something, the team there are really helpful. Review collected by and hosted on G2.com.

As a market research linguist who is an expert at evaluating and then using language-related software, I can confirm that Relative Insight is the fastest and most flexible way on the market right now to accurately handle massive amounts of language data. They've figured out how to democratize a method of analysis that has until now been confined to Linguist Academia and opens this capability to completely new markets. My favorite key features:

-Accurate and consistent semantic language categorization based on the best in academic research (due to their partnership w/ Lancaster University). I can't tell you how any bad/untrustworthy AI language categories vendors try to talk me into. No murky black box here, all the language choices are clear and explainable.

-Easy to use. It's easy to upload data, split it out into a variety of ways, and then immediately start visually grouping key insights for clients.

-Flexible. If a specific language categorization doesn't work for the assigned semantic topic, you can easily relabel it.

-Robust. Language analysis isn't just words. It's also topics, phrases, grammar, etc. Relative handles it all.

-Power of comparison. Quickly understanding how people talk in one setting compared to another is a game changer for market researchers who need to segment and target their messaging. Relative is the only tool currently out there that offers this capability and it's 100% the tool I'm most excited about in 2020!

-Customer service. Our rep, Liv, is a rockstar! She's always reaching out to see how we're doing, how she can support, and providing amazing brainstorm support. Relative is truly commited to making sure their clients succeed. Review collected by and hosted on G2.com.

I would love to see their capabilities of handling medical/healthcare language become even more robust. My background in healthcare means I often work with highly specialized patients and doctors, and the language nuances can become quite sophisticated. More semantic categories are needed in this space. Review collected by and hosted on G2.com.

The account managers are really helpful. Alex is always on hand to have a quick call and turnaround a brief to meet deadlines and she's very thorough in her reponses. Review collected by and hosted on G2.com.

Nothing that I can think of to comment about Review collected by and hosted on G2.com.

Working with the team is great. It takes some time to understand the platform and the team is always available to assist us and to talk out what we are trying to uncover. Review collected by and hosted on G2.com.

Not much - but perhaps the visualizations could be simpler for client presentations. Review collected by and hosted on G2.com.

Relative Insight provides depths and angles of insight that are hard to pick up via other routes - providing information that is immediately useful to apply to business challenges. Review collected by and hosted on G2.com.

Nothing yet - the format is unique to RI, so needs some onboarding. But the team are very supportive and make it easy to understand. Review collected by and hosted on G2.com.

The level of detail and insight you unearth in the use of language really opened our eyes to how powerful language can be. The quality of Account Management received was also great Review collected by and hosted on G2.com.

you need to find or have the data before you start for it to work, we didn't have this. Review collected by and hosted on G2.com.