Erica M.
EM
Erica M.
SVP Brand Strategy
Mid-Market (51-1000 emp.)
"Excellent tool, excellent service"
5/5
What do you like best about Relative Insight?

Access to linguistic insights that I simply can not get otherwise. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Nothing. Took a little time to get the hang of it, but my team is very helpful in making sure I am using it effectively! Review collected by and hosted on G2.com.

RP
Rina P.
Partner
"Review"
4/5
What do you like best about Relative Insight?

Speed, insights and opportunity to find new interesting results to share with clients. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

That it is not completely self serve. Occasional delays. English language/roman languages only. Review collected by and hosted on G2.com.

Response from David Koke of Relative Insight

Thanks for sharing your experience with Relative Insight, Rina. Happy to hear you've been able to uncover some new and interesting insights to share with clients. We are working hard to make the platform more self-serve so stay tuned for product updates over the coming months!

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"A unique & valuable insight tool"
4.5/5
What do you like best about Relative Insight?

The linguistic analysis uncovers insights our other research and social listening tools can't Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Nothing. We have always worked with the service team vs. having to setup queries ourselves. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Verified User in Market Research
Mid-Market (51-1000 emp.)
"Brilliant research tool, supported by fabulous teams"
5/5
What do you like best about Relative Insight?

The tool allows me and my teams to generate new insights that would otherwise remain out of sight. It's easy to use, presents information in an engaging way and the team provide brilliant support at every step of the process! Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

There are no downsides to using Relative Insight. Review collected by and hosted on G2.com.

Debeyan J.
DJ
Debeyan J.
Customer Strategy & Insight Manager
Enterprise (> 1000 emp.)
"Great in depth insights"
4/5
What do you like best about Relative Insight?

I particularly liked the depth of insights Amy &Rick explored. They really went above and beyond the brief Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Perhaps could showcase their qualities more across the business Review collected by and hosted on G2.com.

Response from David Koke of Relative Insight

Thanks for taking the time to leave a review, Debeyan! Glad to hear you've been able to cultivate a better understanding of your customers using the platform.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"A Relatively Awesome Tool!"
4.5/5
What do you like best about Relative Insight?

The linguistic technology is game-changing. The platform is really intuitive. Overall, it's very easy to work with mounds of data and unearth interesting insights that traditional coding or analysis can't. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Sometimes it's a bit trick uploading data. Review collected by and hosted on G2.com.

Response from David Koke of Relative Insight

Thanks for the feedback! We're glad to hear you've been better able to manage and analyze your survey-open ends using Relative Insight. On the data front, we recognize getting data into the platform isn't always as easy as it should be. Our product teams are working hard to improve this experience so be sure to stay tuned for updates.

EF
Evan F.
Small-Business (50 or fewer emp.)
"It's about the team and the tool!"
5/5
What do you like best about Relative Insight?

It’s about the team and the tool! Relative Insight has been a fantastic resource for us. The tool itself allows us to sift through tons of data and arrive at insights within minutes.

Proactive support from their team has ensured that we are getting the most out of the resource. They have worked with us in an efficient, thorough, and comprehensive way, which has allowed us to get actionable insights in a matter of minutes rather than hours.

They have gone above customer support to customer elevation, providing strategic guidance and thought leadership which has allowed us to maximize the sources available to us and create meaningful insights to create results. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

There is a learning curve and as with most tools, it takes a while to get into the swing of things. Projects take longer than they should at the beginning. The good news is that their team truly is there to help you at every step. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Interesting insights and helpful team"
4/5
What do you like best about Relative Insight?

Allows me to support research and strategy with data and tangible insights Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Dashboard can be confusing to navigate sometimes, and can take a while to find insights that are worthwhile - would recommend going full service for this. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"An excellent research tool!"
4/5
What do you like best about Relative Insight?

Best part is the support from the Team, who are amazingly helpful. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

It's a bit difficult to set up the insights initially. But gets easier Review collected by and hosted on G2.com.

Gregory M.
GM
Gregory M.
Senior Brand Research Manager
Mid-Market (51-1000 emp.)
"A great boost to our understanding of social conversation and open-ended survey responses"
4.5/5
What do you like best about Relative Insight?

The platform gives us a much more detailed understanding of social conversation than we previously had, and is much more advanced than traditional sentiment analysis. It's also allowed us to properly analyse open-ended questions from surveys that previously we did not have enough resource to look at. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Not much. The only issue we have is that you need a certain volume of conversation around a topic to analyse it properly, so occasionally we've been unable to look at certain subjects, or have had to try to stimulate conversation using fan communities. Review collected by and hosted on G2.com.