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UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/19/2022

"Relative insight is a great tool!"

5/5

What do you like best about Relative Insight?

Relative insight is a true out-of-the-box analysis platform, that allows you to maximize your analytical capability. Text/speech analysis is a tool not very commonly utilized, though you can uncover some truly impactful things by using it! Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Relative insight can be hard to use sometimes. The UX can be confusing for first time users especially, and the process for setting up a question to be analyzed is not always the most intuitive. Review collected by and hosted on G2.com.

CH

Carrie H.

Customer Experience & Innovation Specialist

Mid-Market (51-1000 emp.)

7/18/2022

"Good platform to offer comparison's in text language"

4.5/5

What do you like best about Relative Insight?

Diving into the verbatim and analysing text/making comparisons Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

No filter options to put comparison's in a high to low list Review collected by and hosted on G2.com.

LC

Lindsey C.

Director of Knowledge Strategy

Enterprise (> 1000 emp.)

11/4/2021

"Smart, Powerful Tool to Distill Insights"

4.5/5

What do you like best about Relative Insight?

The staff have consistently worked with me 1:1 to truly understand my project needs and the impact of my work. They then help me to tailor a unique solution that makes sense, is efficient and effective, and furthermore they check in routinely to see if the setup is still working for me. As my needs have evolved, so too has our approach and it's been a great partnership. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Each employee I've connected with at RI has been fantastic. The only downside is that I've worked with several different partners over the years. I've been pleased for those who are growing at the company but it is the downside that I have to become familiar with a new counterpart. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

We're monitoring for fake COVID vaccines and treatments. The ongoing monitor provided me with a baseline, trends, and context as we weigh new developments against the backdrop of ongoing risk and concern about these counterfeit items. It helps my team direct our work appropriately to continue monitoring or actively respond in some way to bad actors worldwide. Review collected by and hosted on G2.com.

RH

Ruth H.

G

Small-Business (50 or fewer emp.)

10/25/2021

"Easy and insightful tool for language comparison"

4.5/5

What do you like best about Relative Insight?

It's a really easy platform to use, to compare the language used by different customers or in different sources. And the team are really helpful in getting you trained and getting your data into the platform. There are additional webinars to join for training and inspiration. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

My budget is limited, so for now I have to think hard about which data to analyse, as the cost is very reasonable but is costed per project, and given this is still a new approach for our company, I need to start small to justify the impact. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

I'm analysing the language used by different groups of customers - to find what the satisfied customers choose to talk about vs. unsatisfied customers; and to compare the language used by our customers in different countries, to find previously hidden strengths/weaknesses and/or customer needs. The benefits are making far better use of the all the open ended data we've already collected, which I just wouldn't be getting much value from otherwise. Review collected by and hosted on G2.com.

Response from David Koke of Relative Insight

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Thanks for your feedback, Ruth! Glad to hear you are finding the platform intuitive and have found value from attending our webinars.

AP

Verified User in Pharmaceuticals

Mid-Market (51-1000 emp.)

10/18/2022

"Can provide some interesting insights but not convinced how relevant they are"

3/5

What do you like best about Relative Insight?

Unique insights that you don't get anywhere else Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Really diffcult to tell if insights are genuine or conincidental. Often trends can be traced to one or two spurious results as opposed to genuine differnces between sources Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

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Hi there,

Thank you for your thoughtful feedback! We are glad to hear that Relative Insight is helping you to understand how the different audience segments talk.

We thought it may be useful to explain how the insights are generated, to give you the confidence to apply them in a business context.

Relative uses natural language processing (NLP) and comparative linguistics to reveal the differences, similarities, and frequencies in text. As so much of our communication is made up of commonly used words, it’s the differences that provide the key insights. To surface what’s unique, our platform records all the linguistic features (topics, words, phrases, emotions, grammar) and compares the prevalence of each against a relevant benchmark.

Finally, to ensure that those differences are not identified by chance, the platform performs statistical testing to calculate the probability of a false result. Only once the threshold is met, the difference will show in the report.

If you’d like to learn more about the process, feel free to reach out to me directly at trish@relativeinsight.com or contact your account team.

See how Relative Insight improved

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/18/2022

"A great tool for linguistic analysis"

4/5

What do you like best about Relative Insight?

Its ability to pull together trends in language patterns, its user-friendly interface, really awesome account services/support Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Linguistic patterns are based off "The Queen's English," meaning dialects outside of it are misinterpreted. The platform creates visuals that can be exported, but they're not easy to edit/change. Review collected by and hosted on G2.com.

DF

Drew F.

Global Senior Market Research Analyst

Enterprise (> 1000 emp.)

10/18/2021

"Impressive technology. Unmatched service. Unlimited Value."

5/5

What do you like best about Relative Insight?

Relative Insights has been a fantastic company to work with. With endless open-end survey responses, we as an organization struggled to find a valuable solution. Relative Insights AI platform has allowed us to make data-driven decisions and weed through the clutter. The platform is extremely simple to use, and the customer service is unmatched. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

The most challenging learning curve is keeping your projects and data organized. However, their team is very willing to help and find solutions to fit your need. Review collected by and hosted on G2.com.

Recommendations to others considering Relative Insight:

If you have collected open-end questions within your surveys, do not wait. Get Relative Insights started today. Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

We collect thousands of open-end survey responses every month with our global trackers. Without Relative Insights we had no idea where to start and how to utilize this rich data source.It was amazing how quickly we could do analysis and deeply understand these responses. Review collected by and hosted on G2.com.

Response from David Koke of Relative Insight

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Thanks for the feedback, Drew! So glad to hear that Relative Insight has helped you tackle the challenge of survey open-ends and that you are finding the platform easy to use.

UR

Verified User in Research

Small-Business (50 or fewer emp.)

7/19/2022

"Such a helpful team"

5/5

What do you like best about Relative Insight?

The whole team in RI has been so helpful, they took us through their tool, and helped as much as they could to bring insights for us. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Cannot think of anything we disliked with Relative Insights Review collected by and hosted on G2.com.

BD

Brindusa D.

Social Intelligence Analyst

Small-Business (50 or fewer emp.)

4/21/2022

"Intuitive & Insightful Tool"

4/5

What do you like best about Relative Insight?

It provides meaningful linguistic analysis, uncovers trends, and enables comparison results. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

That you must have the necessary data (external data) before starting. However, the team offers support whenever needed. Review collected by and hosted on G2.com.

Response from David Koke of Relative Insight

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Thanks for your feedback, Brindusa. Great to hear how Relative Insight has helped you better understand consumers.

TA

Tara A.

Consulting Director

Small-Business (50 or fewer emp.)

11/5/2021

"The most useful tool I have from the most wonderful people"

5/5

What do you like best about Relative Insight?

I love Relative Insight and regularly rave about the platform to anyone that will listen. I've used it on every pitch I've won in recent years, ever since I discovered what they offer, as the insight gleaned is both genuinely insightful and extremely fast - not to mention cheap! I love being able to show a client something they didn't know about how their own brand speaks for example, versus their audience or how a certain emphasis has changed over time. Our client lead, Alex, is a diamond and always on hand with helpful suggestions for how to get the most out of the platform, we all adore her! Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

I want my agency to take out an unlimited subscription! Review collected by and hosted on G2.com.

What problems is Relative Insight solving and how is that benefiting you?

The tool helps us build genuine, new and relevant insight about our brands and audiences, as well as track cultural trends. It couldn't be more useful. My favourite aspect of the tool is that it avoids a great deal of confirmation bias - instead of looking for answers that correspond with out hypothesis we instead surface them through choosing the relevant language sets. Review collected by and hosted on G2.com.