AG
Alex G.
Enterprise (> 1000 emp.)
"A great tool for finding insights on brands, competitors, industries and other topics"
4/5
What do you like best about Relative Insight?

A unique tool that allows you compare and analyse language/text from different sources like web data, social data and transaction data to uncover insights Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Its only as good as the data you load in Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi Alex,

Thank you so much for your thoughtful feedback! We are very glad to hear that Relative Insight is helping you to quickly discover unique insights.

Thank you,

Trish

Tope B.
TB
Tope B.
Mid-Market (51-1000 emp.)
"A great way to listen"
5/5
What do you like best about Relative Insight?

The ability to scrape twitter data on specific topics Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

I wish it was easier to scrpe more data from years back Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi Tope,

Thank you so much for your thoughtful feedback!

We are very glad to hear that Relative Insight is helping you to understand consumer sentiment.

Thank you,

Trish

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great insights & great support."
4/5
What do you like best about Relative Insight?

Being able to organize insights has been great. Having a dedicated resource to support us has also been extremely helpful. I have no other experience with competitors so I can't compare. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

It's not super intuitive. Even with training, I had to do quite a bit of poking around before things started to really make sense. Something like a quick reference guide might be helpful to keep on hand. Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi there,

Thank you for your thoughtful feedback! We are glad to hear that Relative Insight is helping you find actionable business insights.

We are currently developing new training programmes and we are hoping to unveil them soon, so keep your eyes peeled.

Sam V.
SV
Sam V.
Senior Manager, Employee Experience
Enterprise (> 1000 emp.)
"Transformative impact on how we understand audiences and gather actionable insight"
5/5
What do you like best about Relative Insight?

Relative Insight has transformed how we look at internal qualitative data to help understand, track and influence how people are feeling and what they are talking about. It's incredibly simple and user-friendly to use, with a very well supported learning curve to quickly get up to speed and become relatively proficient. By stripping out a lot of the subjectivity that is normally a huge part of reading employee feedback, Relative has sped up our time from data collection to action from weeks to days, while also allowing us to focus much more on potentially hidden trends and themes. I love how neatly organised it is and how fast the process is to input data and move to analysis and discussion.

Similarly, the customer support, product onboarding and relationship management has been exemplary. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

There is very little I dislike - the one tweak I'd suggest is to make it easier to capture and export insights - the 'export insights' feature is great, but I rely much more on screenshotting (for example, the lists of most frequently used phrases) Review collected by and hosted on G2.com.

Response from David Koke of Relative Insight

Hi Sam, thanks for your thoughtful feedback. Hearing how Relative Insight has transformed how you work with qual data is music to our ears. We're working hard to cook up some improvements to make capturing and exporting insights easier - stay tuned!

DP
Dhruv P.
Data Science Apprentice
Enterprise (> 1000 emp.)
"Useful and Insightful"
3/5
What do you like best about Relative Insight?

I find the comparisons that can be found between datasets is most useful because it helps tell a story of how the language of our customers is changing. It also helps us to develop and hopefully predict trends on themes that customers are speaking about. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Sometimes the being able to generate these insights is not the most straightforward. It takes a bit of time to get useful insights to be able to tell the story we want. Review collected by and hosted on G2.com.

Verified User in Automotive
IA
Verified User in Automotive
Enterprise (> 1000 emp.)
"Relative Insight is an excellent tool to get quick insights on your text data."
4.5/5
What do you like best about Relative Insight?

Very quick and useful to gain insights on your dataset. It allows you to identify tone and themes from your dataset which can be very useful to understand. You can also then combine your insights and share them using the insight cards. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

Relative insight does lack few basic stats, such as the number of verbatim identified per subtheme. Relative insight also doesn't allow you to attach the verbatim with highlighted phrases for each theme. It also doesn't include many visualisation options which quite a downside as a user would want to have many different type of visuals to choose from. Review collected by and hosted on G2.com.

Lindsey K.
LK
Lindsey K.
Senior Strategist
Small-Business (50 or fewer emp.)
"Great tool, even better support team"
4.5/5
What do you like best about Relative Insight?

Relative Insight is a great tool to be able to pull insights and measure online sentiment and has proven to be very adaptable and customizable to the depth and breadth of our various projects' needs. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

It's a pretty easy-to-use interface, but the hardest part has been the learning curve of knowing how to use all of the tools effectively. The onboarding really helped get our team up to speed, and it just takes a bit of practice and poking around. Review collected by and hosted on G2.com.

Response from David Koke of Relative Insight

Thanks for your kind feedback, Lindsey! Glad to hear the platform has made the process of analyzing online conversations more efficient and that you've been able to make use of it for a wide range of research briefs.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"User-friendly interface with excellent flexibility and powerful data insights"
5/5
What do you like best about Relative Insight?

Relative Insights offers an intuitive, easy-to-learn platform for gaining often unexpected insights from even large data sets. We were able to use it to find patterns within the results from a large employee survey that we wouldn't have been able to gain using any manual methods. But their greatest strength may be their people: extremely knowledgeable, very accessible, and really a pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

I didn't experience any downsides to the platform. Review collected by and hosted on G2.com.

Response from Trish Pencarska of Relative Insight

Hi there,

Thank you so much for your thoughtful feedback!

We are very glad to hear that Relative Insight is helping you gain insights and find patterns in large data sets and thanks for your kind words about our dedicated account team.

Verified User in Market Research
UM
Verified User in Market Research
Small-Business (50 or fewer emp.)
"Great tool and great support folks"
4.5/5
What do you like best about Relative Insight?

I like that it allows me to compare and contrast lots of data across websites or big data files. I find myself using them in presentations frequently even more so than some other tools we subscribe to. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

The only downside is when the data contains spam or needs a lot of cleaning to produce insights. So its more a function of the data we're using than the tool itself. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"The service is great, the team is helpful and knowledgeable. you get interesting insights"
4.5/5
What do you like best about Relative Insight?

I like the team and the service. of course I like the type of analysis they provide, it is very insightfull and give us a different point of view of our regular data. Review collected by and hosted on G2.com.

What do you dislike about Relative Insight?

the reporting. must be improve. it is too simple, I would like to be able to have some cross tabulations and be able to do it my self. I am happy that now we can see the trend. however, we need to pay extra Review collected by and hosted on G2.com.