Boa by Reforged Labs is an enterprise creative intelligence platform developed by Reforged Labs that helps mobile game studios analyze ad creative performance, identify winning creative patterns, and generate data-driven briefs for new ad concepts. It is designed for user acquisition (UA) teams, creative strategists, and performance marketers at mid-to-large mobile gaming studios who manage significant ad spend across multiple channels and need to move from intuition-based creative decisions to a systematic, data-informed process. The platform integrates a studio's internal data sources, including mobile measurement partner (MMP) data, media mix models (MMM), and multi-touch attribution (MTA), with third-party market intelligence and competitive data. Boa's proprietary AI labeling system then breaks down every ad creative across dimensions like hook type, pacing, structure, visual style, messaging angle, and audience targeting to surface which specific creative elements correlate with performance outcomes like ROAS, IPM, and retention. Rather than relying on traditional dashboards and spreadsheet-based reporting, Boa uses a natural language interface that allows users to query their creative performance data conversationally, asking questions like "which hook styles drove the best Day 7 ROAS in puzzle games last quarter" and receiving structured, actionable answers. Key capabilities include: - AI-powered creative tagging and enrichment: Automatically labels ad creatives at a granular level (hook, structure, pacing, message, visual elements) using proprietary models trained specifically on mobile game advertising, providing deeper taxonomy than generic computer vision tools. - Competitive and market intelligence: Tracks competitor creative strategies and broader market trends across the mobile gaming landscape, giving studios visibility into what formats, concepts, and messaging angles are gaining traction outside their own portfolio. - Performance pattern identification: Correlates creative attributes with performance metrics across campaigns, channels, and geographies to surface which specific combinations of elements drive results, rather than just ranking ads by spend or installs. - AI-generated creative briefs: Translates analytical findings into actionable creative briefs that production teams can execute against, closing the gap between insight and output. - Custom data pipeline integrations: Connects to existing attribution, analytics, and ad platform infrastructure (AppsFlyer, Adjust, and others) so studios can layer Boa's creative intelligence on top of their current workflows without replacing existing tools. Boa is built specifically for the mobile gaming vertical, where ad creative volume is high, iteration speed is critical, and the relationship between creative attributes and campaign performance is difficult to isolate at scale using manual analysis. It is used by studios including Supercell, Wildlife Studios, and DeNA.