Reliable server-side tracking and CAPI integrations that ensure high data accuracy Review collected by and hosted on G2.com.

A steep learning curve and complex initial setup, especially for those new to S2S tracking Review collected by and hosted on G2.com.

The built-in CAPI integrations with Facebook (Meta) and Google Ads have been a lifesaver for me, especially after all the changes with cookies and the iOS 14 update. It has helped me get my ad performance tracking back to where it was before everything got complicated. But what I love most is having everything in one place—clicks, conversions, revenue, costs, and all my campaigns from different sources. It is much easier than bouncing between different ad manager tabs all day. Review collected by and hosted on G2.com.

The UI could definitely use some tweaks, and it would be awesome if the customer journey feature gave a more complete, aggregated view. Review collected by and hosted on G2.com.

RedTrack has been a vital for our link tracking needs, offering all the robust features we previously enjoyed with Voluum but at a significantly lower cost. Since switching from Voluum due to its rising expenses, we have found RedTrack to be an excellent alternative that meets all our requirements. The platform’s interface is user-friendly and comprehensive, making it easy to track, analyze, and optimize campaigns effectively. Additionally, their support team is good, providing prompt and helpful assistance whenever needed. The few issues we’ve encountered have been quickly resolved, ensuring minimal disruption to our operations. RedTrack’s commitment to continuous improvement and staying on top of the latest tracking tech further enhances its value, making it a reliable and forward-thinking solution for any web makereting company. Review collected by and hosted on G2.com.

While RedTrack excels in many areas, there are a few minor drawbacks to consider. The initial setup process can be somewhat complex for users who are not familiar with link tracking platforms, requiring a bit of a learning curve. However, this is the same for all link tracking platforms. If you are already familiar with link tracking platforms like Voluum and imobiTrax you wont have any issues learning Redtrack. Review collected by and hosted on G2.com.

Redtrack is constantly updated with new features and tools. The team has even been willing to make customizations to help meet our needs. I also like that Vlad, the CEO, will reply to emails and offer support. Review collected by and hosted on G2.com.

One minor critique is that I wish Redtrack would have a standardized way of doing things. For example, I use Typeform, GoHighLevel, and many other form tools. Redtrack integrates with all of them, but the steps are slightly different.

It would be helpful if there is a standardized way of doing things, like, "If the form field rtclid exists, then the RT script just automatically populates it with click id."

But I'm really just splitting hairs at this point because Redtrack has been an absolute game changer for us. Review collected by and hosted on G2.com.

We spent 2 months onboarding Redtrack into our marketing tech stack and using it on a daily basis.

Here's what we found:

It's a great software with lots of advanced functionality, competitive pricing and a great CEO that seems experienced in this field.

Overall, if you are technically inclined, have appropriate time available for setup, testing and possible troubleshooting, and find yourself in need of a Click tracker with some automation features, realtime tracking and lots of CAPI integrations, Redtrack is an excellent choice. We believe that most of the negative reviews stem from the problem of not enough help/guidance/checking during onboarding and problems with tracking accuracy because of it. And since Redtrack in its essence is a tracking product, it either stands or falls on this. Review collected by and hosted on G2.com.

-The cons:

1. The software is advanced and not always intuitive, coming from other major ad attribution platforms (Wicked Reports, Hydros, Segmetrics, Triple Whale etc) can make it hard to set up and get started. They are very different softwares in how they are structured but try to do similar things, as in figuring out your ad ROI. Redtrack interface feels the most aged one out of these, but its enough for what it needs to do and the mobile web version works suprisingly well on phone. Don't bother with their mobile app, it seems not updated compared to web version.

2. Even though the support team is responsive, their onboarding experience could be improved a lot. And if you want to figure out inaccurate tracking or tracking problems, prepare to be the one steering that troubleshooting to the end result you need. For us, there was a lot of back and forth required to convince the Redtrack team that tracking was not working well before they started acting on it. There was also a general sense of not wanting to put in too much effort. They could easily check these things as part of the onboarding experience or add functionality into the platform for it in terms of "Click Loss" metric. Every customer signing up to their service needs this. Why they have not done that in all these years is a very good question to ask. Personally, I would not recommend Redtrack to anyone I know asking me about ad attribution software as I would worry that it would be hard for them to get it to work easily, but I happily use Redtrack myself after dedicating the time to get into it.

3. There is only Last Click attribution model available. They have First Click as an option too but you cannot have both same time on a single account, and the Redtrack team will steer you towards Last Click as being the only tested model on their side, so you'll end up with Last Click pretty much no matter what you do. I find this the most major drawback of their product, one needs First Click reporting for proper leadgen and awareness campaigns in 2024 and why they don't integrate Last Click and First Click into the reports like all their ecom tracking competitors has done is also a very good question to ask. If this does not get released in 2024 we will likely abandon Redtrack towards the end of the year. Linear attribution would also be a major feature they will eventually need to look at, they support a lot of Cost update from different ad platforms, among the best in the market on this, so having Linear attribution that divide Cost over several ad touchpoints makes a lot of sense to make as a feature.

4. Leadgen Lead events are only pixel triggered, as in you have to add a conversion pixel in GTM to fire Lead event in Redtrack. There is no direct integrations with common ecom email marketing softwares such as Klaviyo or Mailchimp. So Redtrack cannot listen to when a new email lead appears in your CRM or later when they buy like many other ecom attribution platforms can. It would provide better tracking out of the box for all customers if it could do this, as in listening to any form submissions across all pages/domains that have Redtrack tracking code and crossreference that with what emails flow into the CRM. Then no manual pixels would need to be added either. Review collected by and hosted on G2.com.

The program works well; they develop more every time, so you can get more out of it. It's great that the company is doing more development and also looking at what a customer needs Review collected by and hosted on G2.com.

When starting up red track we had problems only we then scheduled meetings that redtrack took us through all the processes, and if we experienced anything they were always there to give us information and help Review collected by and hosted on G2.com.

Nothing - they made a fake garantuee and ignore your request for refunds. Review collected by and hosted on G2.com.

That they lie and ignore you when you request refunds. Even we agreed on these terms before we started their services. We

Their tracking is off, and they had over 40% discrepancy from our data servers and their tracking platform.

Dont Trust Redtrack.io

We on boarded with Redtrack with guarantee that they would refund us if the tracking was not correct and we can terminate our subscription.

As we were implementing we went through the sales number and it was over 40% discrepancy on the tracking and therefor we decided to not move forward, their on boarding agent asked to screen share, which we did - we sent screenshot of our database dashboard where we managing our sales.

After this they stopped responding to us, luckily i used paypal to pay with and i put in a Request for refund.

Here under is the email confirmation from their Seller - Aksana

Thanks for your time on the call today. We agreed that you will subscribe to the monthly Scale plan ($299/mo) and we will provide onboarding assistance to set up your account:

- connect Woocommerce website with RedTrack

- integrate your traffic channels (Facebook, Google, email) with RedTrack

Success criteria would be at least 90% accuracy of tracking.

1. In case tracking is not accurate, we will refund your payment in full within the first month.

2. We will consider your day #1 of the paid subscription to be the day after the onboarding process is complete (typically, in 1-2 weeks) and extend your next billing date accordingly.

If this is fine with you, please subscribe (in your account) and I'll send you further instructions. Review collected by and hosted on G2.com.

RedTrack.io is an awesome Ad tracking platform. Before I came to know about this platform, I fully relied on Google and Funnel Analytics, but the data send by pixel was inaccurate.

But RedTrack solves all these problems. I really like RedTrack because:

*Ability to track conversions and links

*Affiliate tracking

* Easy to use interface

*Very responsive customer support

*Analyse and optimize your campaigns in real-time

*Provides learning resources for new users and so on Review collected by and hosted on G2.com.

There is not much I dislike about RedTrack.io but if they can improve a few things then it would be just awesome. Those things are:

*Their prices are a little expensive

* Needs some improvements in a few panels Review collected by and hosted on G2.com.

The technology is up to par with the best in the industry, but the rapid customer support is my favorite thing about this product. Given the critical role that this type of infrastructure product plays in advertising campaigns, it's reassuring to be able to talk to a real person via live chat and have them guide you through any issues and answer any questions that might arise. I also like that my advertising costs automatically sync from nearly every major digital advertising platform. Lastly, their server-to-server tracking integration feature has been invaluable for us as digital marketers running large advertising campaigns in a post iOS14 landscape. Review collected by and hosted on G2.com.

The iOS app interface is a little buggy, but they are in the process of updating it. I used to log out and log back in every time I wanted my campaign statistics to refresh. Review collected by and hosted on G2.com.

- Cheap Pricing

- Tries to communicate

- Nothing else Review collected by and hosted on G2.com.

- Very hard to set up, lots of manual coding

(Registed in September, By November 20th, I've gone on 8 zoom calls roughly, each taking about 45-60mins, and I've never once utilized their software.

- Does not work, I've never once utilized their software Review collected by and hosted on G2.com.