--- title: Flip Reviews meta_title: 'Flip Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how Flip works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 12 scale: '5' date_modified: '2026-06-05' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Flip Reviews **Vendor:** Flip **Category:** [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 12 ## About Flip Flip is the leading conversational AI customer service platform for retail/eCommerce, healthcare, and transportation. Most platforms are built wide and are generic. Flip is built deep and focused on automations specific to retail, healthcare and transportation - the industries where generic AI falls short and domain depth wins. Trained on over 300 million real customer interactions across 250+ deployments—including Under Armour, Tory Burch, Experity, and 13cabs—Flip handles up to 90% of inbound call volume with precision. It integrates natively with 80+ platforms including Shopify, Salesforce, HubSpot, and Zendesk, configuring to your exact brand voice and policies from day one. Every workflow completed. Every interaction personalized. No transfers, no dead ends, no phone tree hell. With $31 million raised and proven enterprise scale across three continents, Flip doesn't just automate customer conversations - it transforms them into a competitive advantage. ## Flip Reviews ### 1. My Sanity is due to FLIP **Rating:** 5.0/5.0 stars **Reviewed by:** William v. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Flip?** Flip could quickly be implemented with our current tech stack in less than 24 hours. Their team was there through every step, and my team nor I had to do very little during onboarding. **What do you dislike about Flip?** We had no downside as it does exactly what it claims to do: automating our CX calls quickly and effectively and providing results to our customers. The staff now has more time to focus on the more critical CX inquiries. **What problems is Flip solving and how is that benefiting you?** Automation of CX inquiries with zero hold time. They take the weight off my team for the most frequent requests so they can focus on those things that need more individualized attention. **Official Response from James Gilbert:** > Thank you for being such a loyal customer Will! We appreciate the positive review and we can't wait to continue bringing new value to you and others ### 2. Nice Improvement to Our Workflow **Rating:** 5.0/5.0 stars **Reviewed by:** Chris M. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Flip?** The team has been extremely helpful in working with us to better understand our business objectives and in helping create solutions to customer service bottlenecks. They took the time to understand our tech stack and devise a custom solution that met our needs. Since integrating Red Route into the flow of our operations we've been able to free up our to focus on other tasks due to the lower volume of calls that aren't handled via an automated self-service process. The team seems very committed to innovation and adding new features and services that support the needs of growing businesses like ours. **What do you dislike about Flip?** The reporting and analytics could be improved. For example, I'd like to receive a weekly high-level summary via email that shows the number of calls received, how many Red Route was able to handle and how many were handed off to our team. **Recommendations to others considering Flip:** If you're a small team looking to get started with offering phone support or looking to reduce the ticket volume of order-related queries you should definitely consider using Red Route. **What problems is Flip solving and how is that benefiting you?** Red Route provides a self-service solution for customers that makes it quicker and easier to provide support for the most common types of issues (i.e order and delivery issues) **Official Response from James Gilbert:** > Chris - We greatly appreciate the kind words and the ideas for roadmap items for the product. Thank you for everything and always being willing to help us improve. ### 3. Professionalism and Expertise in Abundance **Rating:** 5.0/5.0 stars **Reviewed by:** Peter B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Flip?** The best thing about flip is the ability to tailor the system to the specific needs of not only your business but the region that you operate in. This is not just another IVR, this is a super IVR **What do you dislike about Flip?** The only downside of Flip is getting members of the public to trust it and use it to its full potential. This will only come with customer reactions to the experience. The beauty of Flip is they acknowledge this and adapt to suit your needs. **What problems is Flip solving and how is that benefiting you?** Staff recruitment and HR is being reduced in the knowledge that the Flip system provides a real working alternative that is effective and cost efficient . It enables the option for growth. **Official Response from James Gilbert:** > Peter thank you for review Flip! We can't thank you enough for being a loyal customer and we hope to continue to provide value for you and for your customers. ### 4. RedRoute Is The Rare B2B SaaS That WORKS!! **Rating:** 5.0/5.0 stars **Reviewed by:** Ben S. | VP of CX, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Flip?** The way RedRoute works immediately out the box is surprising and delightful - truly was a skeptic myself but I was sold quickly. It's an incredible tool that pleases both the brand who pays for it and the end user! **What do you dislike about Flip?** Wish their UI was a bit more intuitive and had more nuance to play around with. Also have had some issues with the tickets that flood the inbox and getting them to close out on their own - more of my issue than theirs honestly. **Recommendations to others considering Flip:** 100% test out RedRoute for yourself! It actually works and is surprisingly good at what it does! **What problems is Flip solving and how is that benefiting you?** Allowing our customers to easily self serve on the phone without feeling frustrated and "deflected". We have seen nearly 20% of all phone calls be handled seamlessly by RedRoute and it's a joy to have! ### 5. Cost effective CX voice automation **Rating:** 5.0/5.0 stars **Reviewed by:** Christian A. | CFO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Flip?** Flip is a very cost effective voicemail automation room which transcribes customer voicemails for our support team and allows for faster decision making without additional correspondence. **What do you dislike about Flip?** At times it can be a Little Slow to sync and provide transcription, however it is always accurate and that is more important to us. **What problems is Flip solving and how is that benefiting you?** Flip allows us to reduce our costs by allowing us to hire less customer support agents since our current agents can process more calls and tickets in a h shorter amount of time. It also reduces customer wait times by providing them with automated assistance. **Official Response from James Gilbert:** > Christian thank you for giving us such a positive review. On behalf of all of us at Flip we thank you for being a loyal customer and we will continue to provide amazing Voice CX. ### 6. Great people and a great product! **Rating:** 5.0/5.0 stars **Reviewed by:** Chris S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Flip?** They've almost completely automated my call center. **What do you dislike about Flip?** Nothing yet. I've been working with them for over 2 years. **What problems is Flip solving and how is that benefiting you?** Automation of my call center. We are a taxicab company and they are able to automate over 85% of our calls. This has allowed us to reduce our call center staff costs and add to our bottom line. **Official Response from James Gilbert:** > Thank you so much for taking time to review our company Chris! ### 7. Daily user with flip **Rating:** 3.0/5.0 stars **Reviewed by:** Bertha M. | GM, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Flip?** Helps with call volume and dispatch rides. **What do you dislike about Flip?** Not understanding need to help with other calls besides dispatch calls **What problems is Flip solving and how is that benefiting you?** Handling other calls besides dispatch calls. If this is successful it will help with call volume to CSR's. **Official Response from James Gilbert:** > Bertha thank you for reviewing Flip. We definitely can help with more. We'll have some folks on our end reach out to follow-up. We can't thank you enough for being a customer and we will always value this type of feedback. ### 8. Works on the background, saves a lot of time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Flip?** Very easy setup done by friendly and professional team. Loved the initial trial period as it proved itself to be a great addition to our customer service. I was worried about customer complaints but we didn't experience any **What do you dislike about Flip?** I do not think there is anything particular that we dislike. I would like the customer to be able interupt the agent when they got an answer for their question and I would like to see the platform handle returns **What problems is Flip solving and how is that benefiting you?** RedRoute is handling the majority of our WISMO calls - this saves a lot of time from our customer service team as probably 20% of all calls are just where is my order even after fulfilling and tracking number being provided. **Official Response from James Gilbert:** > Thank you so much for reviewing Flip. Nothing is more valuable than hearing directly from customers. I'd love to follow-up with you on the interruption of an agent and return orders, we most certainly can handle those. Please reach out to james@flipcx.com and let's get you situated. ### 9. Red route review **Rating:** 4.5/5.0 stars **Reviewed by:** Matt S. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Flip?** It automates away some of the more mindless tasks that take away our customer service agents time from more important things. **What do you dislike about Flip?** The interface is kind of outdated and lacks a lot of customization but works perfectly fine. **What problems is Flip solving and how is that benefiting you?** It is automating some of the more repetitive phone calls that take time away from our CS reps. **Official Response from James Gilbert:** > Matt - Thank you so much for giving us a review! Stay-tuned on more improvements with the interface moving forward. ### 10. RedRoute introduces conversational automation for a key customer support channel. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Flip?** RedRoute's analytics dashboard provides valuable context. **What do you dislike about Flip?** I wish there were self-service tools (i.e. templates) for introducing non-technical use cases. **What problems is Flip solving and how is that benefiting you?** RedRoute deflects inbound calls for FAQ (WISMO) and allows our agents to focus on tasks that require more of their attention. **Official Response from James Gilbert:** > Thank you for taking the time to give us a great review! We appreciate your business and we will pass along the feedback to our team. We couldn't do this without you so thank you for all you do! ### 11. brooklinen's experience with redroute **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2022 **What do you like best about Flip?** The functionality of the product and how it's constantly evolving. **What do you dislike about Flip?** I would say that the reporting capabilities are there within the dashboard, but the user experience around reporting could be improved. **What problems is Flip solving and how is that benefiting you?** RedRoute completely automates a decent amount of our inbound call volume, giving our phone agents more time to assist customers who actually need to talk to a human! **Official Response from James Gilbert:** > We just wanted to say thank you! We couldn't do what we do without incredible people like you always being willing to share their feelings. ### 12. Redroute has been very helpful with voicemails. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Flip?** I like the voicemail transcriptions. It is very helpful. **What do you dislike about Flip?** I don't like it when it doesn't include a customers email. **What problems is Flip solving and how is that benefiting you?** It is allowing our customers to leave voicemails. **Official Response from James Gilbert:** > Thank you for taking the time to give us a review! We are excited for the near-future and look forward to our customers being a part of new product developments. If you have any questions about these: james@redroute.com - [View Flip pricing details and edition comparison](https://www.g2.com/products/flip-flip/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+03%3A34%3A24+-0500&secure%5Bsession_id%5D=598e9e08-89d5-44de-beb3-0650c01f7ac4&secure%5Btoken%5D=6b20dc7548546275d1d4decd49d638d904c079a9b2dd6d7d2bc4ae6944223605&format=llm_user) ## Flip Features **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Customer Support** - Text - Speech - Knowledge Base **Generative AI** - AI Text Summarization **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection **Voice Recognition - AI Voice Assistants** - Voice Recognition **Self-Service Experience** - Knowledge Base - Searchable Articles - Community Forums - Personalization **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Automation** - Ticket Resolution - Customization - Intelligent Routing **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations **Artificial Intelligence** - Learning - Language - Conversational AI **Generative AI** - AI Text Generation - AI Text Summarization **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Security and privacy - AI Voice Assistants** - Encrypted communication **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Flip Alternatives - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - 4.3/5.0 (6,624 reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) - 4.6/5.0 (550 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,702 reviews)