The future of television is now. Advanced TV encompassing connected TVs (CTV), smart TVs, over the top (OTT) video, interactive TV, addressable TV and more is handing control to viewers and affecting how, when, and what they consume through their TVs. As one of the leaders in Advanced TV, the RedLotus solution provides scale, precision targeting, custom creative, and unique measurement solutions that let brands extend their linear TV and multiscreen digital campaigns to connected audiences.