Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"It is very casual and converstaional website."
3.5/5
What do you like best about Reddit for business?

You can interact with different communities. Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

I find it expensive platform in terms of promotion Review collected by and hosted on G2.com.

Mitali K.
MK
Mitali K.
Editor
Small-Business (50 or fewer emp.)
"A Professional App with a Casual Theme"
5/5
What do you like best about Reddit for business?

I like how Reddit is a highly filtered platform that abides strictly by the rules to keep spammers and irrelevant posts at bay. You can find an imperceivable range of subreddits to join that will cater to your specific needs. From finding jobs and internships to surfing memes, Reddit got you covered. I love and really rely on how the moderators take their community seriously and make sure everyone is respected and nothing offensive is circulated. I am a fan of how they run and maintain the Reddit App specifically. Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

Reddit sometimes gets unstable when using on mobile. The sound function of the videos stops working suddenly. The App also needs to improve in order to deal with weak network areas as well. Sometimes, I feel like I always have to use a very high speed internet in order to use the Reddit App. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Verified User in Internet
Small-Business (50 or fewer emp.)
"Great website for seeing content on the internet"
5/5
What do you like best about Reddit for business?

I like how I can see content from all sorts of categories that I am interested in. I also like how i can view all popular subreddits and discover new categories. Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

The searching could be better, and the UI in some spots. Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Verified User in Cosmetics
Small-Business (50 or fewer emp.)
"Reddit is a great community"
4/5
What do you like best about Reddit for business?

I like reddit because of the sub communities Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

That there's a lack of moderation in subs. Review collected by and hosted on G2.com.

Evelina G.
EG
Evelina G.
Lishma Fellow
Small-Business (50 or fewer emp.)
"Surprisingly great for work resources and networking"
4.5/5
What do you like best about Reddit for business?

If you're familiar with any kind of forums, Reddit has a very intuitive and easy to use user interface. It has a huge plethora of "subreddits" based on subject or interest, and many of them are professionally oriented. The work-related subreddits in particular have a culture of collaboration and friendliness, and they're great for online networking, learning from others, asking and answering questions, sharing tips and job leads, and crowd-sourcing solutions to problems. Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

The search function could be better, as the results aren't always organized in a way that makes sense. It can just take a little bit of playing around to get what you need from the search function. Review collected by and hosted on G2.com.

Jeremy R.
JR
Jeremy R.
Marketing and Digital Media Manager
Small-Business (50 or fewer emp.)
"Reddit is a surprisingly useful marketing tool!"
5/5
What do you like best about Reddit for business?

I love that I can tap into niche groups, subreddits, and online communities to share content with the people that we actually want viewing our content. Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

There's a bit too much content moderation at times - people are very picky about what they see. Though we take time to immerse ourselves in the group or subreddit before sharing anything about ourselves, we'll often get complaints about advertisements. Review collected by and hosted on G2.com.

Irma N.
IN
Irma N.
SMM (Social Media Marketing & Advertising)
Small-Business (50 or fewer emp.)
"Great marketing platform!"
4.5/5
What do you like best about Reddit for business?

Reddit provide access to the specific target audiences. This social network with people who live in target locations and interested in specific topics. Great place for communication in marketing and technologies directions. Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

Using one link for only one community, so need to chose one place to post. User who want make a post with link could choose between small business brand community or other big publisher media community to increase reach. When it comes to paid ads, the first things I consider measuring effectiveness of advertising efforts is conversion rate. When I think about what could I like or what could I dislike about specific advertising campaigns, I'm also look at cpc, cpm, cpa, and many other advertising metrics and dimensions. In other words, I like when cost per click and cost per impressions are low but conversion rate is high. The same way, I dislike when see high cost per action (cost per conversion) and low conversion rate. Review collected by and hosted on G2.com.

Pritomjyoti P.
PP
Pritomjyoti P.
PPC Strategist
Mid-Market (51-1000 emp.)
"Reddit Ads show some real value to attract the desired audience. Need to improve interests targeting"
4.5/5
What do you like best about Reddit for business?

Reddit is the best for both individuals and organizations owing to its dedicated user base. There are subreddits for almost every niche, which helps in communicating with your peer audience much easy.

For a business perspective Reddit is one of the best open platforms to attract good quality users, prospects, leads and to generate brand awareness.

Only caution required here is that the ad copies (content and display) need to be designed and placed very carefully so that it does not annoy the community users. Once there is a good value proposition, the ads can be used positively for creating awareness and also attract better quality audience, thus leading to better conversion.

The communities targeting method is very effective and is one of my favorite feature in Reddit Ads. Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

The interest targeting in Reddit Ads is however little behind when compared to other platforms. This can be improved in the future to enable a better reach and more precise targeting of audience. Review collected by and hosted on G2.com.

Sudipto M.
SM
Sudipto M.
Senior Digital Marketing Specialist
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"No:1 platform where you get lots of leads, traffic and know the social trends"
5/5
What do you like best about Reddit for business?

I love this community because in this platform I get the same niche community audience who belongs to around the world. I easily create lots of funnels to divert community members to my money site. I also use to use this platform for my client and use content marketing knowledge in this platform and my client get good result from it. Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

I dislike following things:

Down vote:It is one the most worst in Reddit because its reduce my karma :-(

sub Reddit Rule: I dislike sub Reddit Rule because it restricts my free activity in this social community site. Review collected by and hosted on G2.com.

Verified User in Computer Software
CC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"High Value Audiences"
5/5
What do you like best about Reddit for business?

Reddit is a great place for your brand to differentiate itself from the status quo. The platform offers an abundance of niche communities that you can engage with and allows for better reach to a high-value target audience. It's definitely something we recommend to our customers as part of the advertising strategy. Review collected by and hosted on G2.com.

What do you dislike about Reddit for business?

It can be hard to establish a baseline and you need to ensure that you are very on point with your content and campaign. Because the audiences are so valuable they can have just as big of an impact negatively if you are not thoughtful with your approach. Review collected by and hosted on G2.com.