Red61 is a comprehensive ticketing and audience management platform designed to meet the diverse needs of festivals, theaters, and cultural events. With over two decades of global experience, Red61 offers scalable and adaptable solutions that enhance ticket sales, streamline operations, and improve audience engagement. Its robust infrastructure has successfully managed high-demand events, including the Edinburgh Festival Fringe, which sells upwards of 2.5 million tickets annually. Key Features and Functionality: - Versatile Ticketing Solutions: Supports unlimited ticket types, including general admission, reserved seating, group packages, and time-slot tickets, across online, box office, and mobile sales channels. - Advanced CRM and Marketing Tools: Provides detailed audience profiles and segmentation tools to tailor communications and promotions, enhancing customer engagement. - Automated Processes: Automates tasks such as event reminders, seat holds release, and discount offers, reducing manual workload and increasing efficiency. - Real-Time Reporting and Analytics: Delivers comprehensive sales and attendance data, enabling informed decision-making and strategy optimization. - Flexible Event Management: Allows quick setup and management of events, including importing entire seasons or festival runs, and supports various event types like exhibitions and workshops. - Access Control and Mobile Solutions: Offers mobile sales and scanning applications, digital wallet integrations, and flexible online payment methods for a seamless, paperless ticketing experience. - Collaborative Cross-Selling: Enables partnerships with other venues and events to expand reach and increase ticket sales through collaborative cross-selling. Primary Value and User Solutions: Red61 empowers event organizers by providing a reliable, flexible, and scalable ticketing system that simplifies complex ticketing requirements. It enhances operational efficiency through automation, offers deep insights into customer behavior with advanced analytics, and improves audience engagement via personalized marketing tools. By integrating seamlessly with existing tools and supporting various sales channels, Red61 ensures a smooth and professional ticketing experience for both organizers and attendees, ultimately driving increased revenue and customer satisfaction.