1. [Home](https://www.g2.com/) 2. ... 3. [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) 4. [Red Technology Discussions](https://www.g2.com/products/red-technology/discuss) [ ![Red Technology](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_284c09c761f29c26538c66dd4d21cdc8/red-technology.jpg "Red Technology") ](/products/red-technology/reviews) # Red Technology Discussions Red Technology is a UK-based ecommerce solutions provider behind tradeit™, a cloud-hosted PaaS platform designed for complex B2B, retail, DTC, and international commerce. Built for flexibility and scalability, tradeit™ enables businesses to grow, adapt, and innovate without compromise. Red develops tradeit™ ecommerce platform and leverages it to deliver ecommerce solutions aligned with strategic goals - from launching new channels and replatforming to global expansion - supported by continuous updates and a clear innovation roadmap. Mid-market and enterprise organisations rely on tradeit™ to manage multiple brands, customer types, and regions. Its mobile-first design, cloud-hosted architecture, and seamless ERP/CRM integrations provide a unified, high-performance commerce platform. Key capabilities include: • Multi-site & multi-channel management – control brands, regions, and customer types from a single admin. • Advanced B2B & B2C functionality – personalised pricing, catalogues, and workflows for trade and consumer audiences. • International commerce tools – localised storefronts, languages, currencies, taxation, and fulfilment. • Integrated content & marketing – CMS, PIM, promotions, loyalty schemes, subscriptions, and email campaigns. • Unified order & customer management – checkout, shipping, account services, and customer support across all channels. Red’s Mobile Application extends tradeit™ with a native-quality mobile commerce experience, deployed rapidly via API to deliver fast, secure, and on-brand shopping on iOS and Android. Rich in native functionality, tradeit™ minimises reliance on third-party plugins, ensuring stability, speed, and long-term scalability. Trusted across manufacturing, distribution, retail, and services, it helps clients boost conversions, enhance mobile performance, and drive sustainable growth. Visit https://www.redtechnology.com ![Red Technology](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_284c09c761f29c26538c66dd4d21cdc8/red-technology.jpg "Red Technology") Red Technology Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+tradeit+used+for%3F&title=What+is+tradeit+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-tradeit-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+tradeit+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-tradeit-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-tradeit-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+tradeit+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-tradeit-used-for%0aWhat+is+tradeit+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+tradeit+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-tradeit-used-for%0aWhat+is+tradeit+used+for%3F) - Copy link - [ ## What is tradeit used for? ](/discussions/what-is-tradeit-used-for) What is tradeit used for? [ E-Commerce Platforms ](https://www.g2.com/tags/e-commerce-platforms)[ Omnichannel Commerce Software ](https://www.g2.com/tags/omnichannel-commerce-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 1 (1 Comment) Add a comment [ View discussion ](/discussions/what-is-tradeit-used-for) ## Browse by popular topics [E-Commerce Platforms](/products/red-technology/discuss?filters%5Btags%5D%5B%5D=e-commerce-platforms)[Omnichannel Commerce Software](/products/red-technology/discuss?filters%5Btags%5D%5B%5D=omnichannel-commerce-software)