1. [Home](https://www.g2.com/) 2. ... 3. [E-Commerce Software](https://www.g2.com/categories/e-commerce) 4. [Brand Protection Software](https://www.g2.com/categories/brand-protection) 5. [Red Points](https://www.g2.com/products/red-points/reviews) 6. [Red Points Claims vs Evidence](https://www.g2.com/products/red-points/claims-vs-evidence) # Red Points Claims vs Evidence This page compares marketing claims that Red Points makes on its own website with what real G2 users say in their reviews. Each claim's source link points to the page where it appeared. Claims are rated as follows: Supported when a clear majority of the reviewers who address it back it up, Disputed when a clear majority contradict it, and Mixed when reviewers are divided. Reviews that don't mention a claim are not counted. Last updated Sep 30, 2026 ## Claim: “By using clustering, the platform groups, filters and matches gathered info to reveal counterfeiters’ identity and track them down.” Supported by reviews. Relevant reviewers consistently report that Red Points groups related sellers, links accounts, identifies repeat offenders and their networks, and enables more strategic enforcement. - “Instead of treating each infringement as a separate case, the platform's AI helps us identify repeat offenders and the network behind them, which has allowed us to target sellers much more strategically.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13202199) - “I like how Red Points' AI groups related bad sellers instead of treating every listing as a separate issue.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13201570) - “The standout feature is the platform's ability to link related seller accounts, which previous solutions didn't handle well. I also find it effective in identifying connections between bad sellers, making enforcement more efficient.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13091076) Source: [https://www.redpoints.com/technology/](https://www.redpoints.com/technology/) ## Claim: “By using image fingerprinting technology, takedown requests are being sent automatically based on the unlawful use of your copyrighted images.” Supported by reviews. Relevant reviewers consistently report automated detection and end-to-end takedowns without manual submission, including analysis of product images. The reviews support the observable functionality, though they do not specifically verify the use of image fingerprinting technology or that every action concerns unlawful copyrighted-image use. - “I use Red Points to protect our brand across online marketplaces and social media, and I love how it automates the detection of infringing listings and manages takedowns from start to finish, which means we no longer have to do it manually.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-12519234) - “Red Points does an incredible job at detection and takedowns. We don't need to request takedowns or submit evidence ourselves, they handle it end to end.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-12417829) - “It is not as simple as logos, it examines descriptions and images of products with flawless accuracy and the accuracy is important when the health of the patients is at stake.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-11773460) Source: [https://www.redpoints.com/technology/](https://www.redpoints.com/technology/) ## Claim: “Red Points’ platform is able to identify if any detected listing is using your images, even if they have been slightly modified.” Supported by reviews. Relevant reviewers report that Red Points examines product images to identify advanced fakes and can catch visual alterations such as a slightly different logo font. No reviewers in this set provide meaningful contradictory evidence. - “it examines descriptions and images of products with flawless accuracy.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-11773460) - “like catching fakes that use a slightly different font for our logo.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-11827308) Source: [https://www.redpoints.com/technology/](https://www.redpoints.com/technology/) ## Claim: “Clustering allows you to stop the whack-a-mole effect by obtaining key insights, getting to the source, and helping you identify high-risk offenders.” Supported by reviews. Relevant reviewers consistently report that Red Points groups related sellers, reveals repeat-offender networks, and links related accounts, helping them target high-risk offenders more strategically rather than handling each infringement separately. - “Instead of treating each infringement as a separate case, the platform's AI helps us identify repeat offenders and the network behind them, which has allowed us to target sellers much more strategically.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13202199) - “I like how Red Points' AI groups related bad sellers instead of treating every listing as a separate issue.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13201570) - “The standout feature is the platform's ability to link related seller accounts, which previous solutions didn't handle well.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13091076) Source: [https://www.redpoints.com/technology/](https://www.redpoints.com/technology/) ## Claim: “Red Points’ bots are part of an advanced keyword and image monitoring system to detect your assets online.” Supported by reviews. Relevant reviewers consistently describe Red Points detecting online assets using product descriptions and images, as well as identifying fake websites, profiles, and other online infringements. This supports the claim's core monitoring and detection functionality. - “it examines descriptions and images of products with flawless accuracy.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-11773460) - “The platform doubled the number of fake websites and domains it detected almost right away” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13195654) - “It has been incredibly effective in detecting numerous websites impersonating our brand, as well as fake FB and IG profiles or ads leading to scam sites with unrealistic discounts.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-11339496) Source: [https://www.redpoints.com/technology/](https://www.redpoints.com/technology/) ## Claim: “Red Points’ software unifies all the information in one place and creates full reports from the latest brand protection actions.” Mixed support from reviews. Reviewers commonly report that Red Points consolidates activity and enables quick, transparent reporting. However, some reviewers say the initial reports lacked the detail or flexibility they needed, so the evidence is mixed for the claim that it creates full reports from the latest actions. - “Having the activity in one place makes it easier to review issues and decide what needs attention.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13416193) - “the ability to run reports in a snap.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-11331029) - “our Executive Team wanted very detailed reports than what initially is provided.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-11372496) - “The main area that could be improved is the reporting and analytics flexibility.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-12983519) Source: [https://www.redpoints.com/technology/](https://www.redpoints.com/technology/) ## Claim: “By using image recognition tech, the platform can process more listings on more sites, while maintaining accuracy, and improving the speed of validation.” Supported by reviews. Relevant reviewers report that Red Points examines product descriptions and images accurately, monitors a broadening range of marketplaces, and combines accurate automated detection with human validation to speed up infringement processing. The reviews support the claimed direction across coverage, accuracy, and validation speed, though they do not quantify the improvement. - “it examines descriptions and images of products with flawless accuracy and the accuracy is important when the health of the patients is at stake.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-11773460) - “It’s pickup new picks up new Ecomm and social commerce platforms pretty fast as they start trending, and somehow handles all the different layouts plus APIS without breaking.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-12082970) - “I really like Red Points because it significantly speeds up the cleanup of infringement cases across large online spaces. What I like most is the combination of accurate automated incident detection and expert human data validation.” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13091110) - “The platform can identify incidents across various marketplaces efficiently” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-13208463) Source: [https://www.redpoints.com/technology/](https://www.redpoints.com/technology/) ## Claim: “Red Points is able to validate or reject hundreds of detections by recognizing your assets inside photos.” Supported by reviews. Relevant reviewers describe Red Points accurately examining product images and handling enforcement at a scale well beyond hundreds of detections. These reviews support both the image-recognition capability and the claimed large-volume use. - “it examines descriptions and images of products with flawless accuracy” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-11773460) - “they've removed tens of thousands of counterfeit listings” [Read Full Review](https://www.g2.com/products/red-points/reviews/red-points-review-3722696) Source: [https://www.redpoints.com/technology/](https://www.redpoints.com/technology/)