Ready North is a Cleveland-based B2B inbound marketing agency that uses content marketing, PR and automation to generate, nurture and convert leads. Ready North was HubSpots first agency partner in 2008, and the model HubSpot used to build its VAR program that now includes thousands of agencies worldwide. Ready North has provided consulting and services to hundreds of companies since its founding in 2005, with specializations in manufacturing, professionals services, technology and insurance. Ready North founder and CEO, Paul Roetzer, is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Institute, Marketing Score and Point Pricing