--- title: RD Station Marketing Reviews meta_title: 'RD Station Marketing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 370 reviews by the users' company size, role or industry to find out how RD Station Marketing works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 370 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # RD Station Marketing Reviews **Vendor:** RD Station **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 370 ## About RD Station Marketing RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies. ## RD Station Marketing Pros & Cons **What users like:** - Users find RD Station Marketing's **user-friendly interface** simplifies marketing tasks and enhances overall experience significantly. (4 reviews) - Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing tasks easy and accessible for everyone. (3 reviews) - Users admire the **user-friendly email marketing tools** of RD Station, making campaign management simple and efficient. (2 reviews) - Users appreciate the **intuitive interface** of RD Station, making it easy for anyone to start using the platform. (2 reviews) - Users love the **easy creation** of campaigns with RD Station Marketing, thanks to its user-friendly and intuitive platform. (1 reviews) **What users dislike:** - Users find the **high complexity** of RD Station Marketing overwhelming, especially as their business needs grow. (2 reviews) - Users find the **limited customization options** of RD Station Marketing restrictive, affecting their specific requirements and personalization needs. (2 reviews) - Users find the **limited templates** in RD Station Marketing restrict their ability to customize for complex business needs. (2 reviews) - Users feel RD Station's **pricing is high** , presenting challenges for small businesses or startups with limited budgets. (1 reviews) - Users find the **learning curve steep** as business complexity increases, making segmentation and automation challenging. (1 reviews) - Users find that as their business grows, **features become limited** , complicating segmentation and automation processes. (1 reviews) ## RD Station Marketing Discussions - [phone support](https://www.g2.com/discussions/suporte-por-telefone) - 1 comment, 2 upvotes - [In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure?](https://www.g2.com/discussions/no-caso-de-uma-associacao-que-nao-faz-promocoes-de-venda-nao-e-um-e-commerce-e-o-objetivo-e-conquistar-associados-o-que-voces-recomendam-como-chamariz) - 1 comment, 1 upvote - [Why can't we have access to the enterprise plan for our agency?](https://www.g2.com/discussions/45049-por-que-nao-podemos-ter-acesso-ao-plano-enterprise-para-nossa-agencia) - 1 comment, 1 upvote - [Be able to tag the lead also through the CRM](https://www.g2.com/discussions/45000-poder-tagear-o-lead-tambem-pelo-crm) - 1 comment, 1 upvote - [When the automation tools will include new criteria to segment?](https://www.g2.com/discussions/when-the-automation-tools-will-include-new-criteria-to-segment) - 1 comment, 1 upvote - [View RD Station Marketing pricing details and edition comparison](https://www.g2.com/products/rd-station-marketing/reviews?page=33§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+13%3A05%3A23+-0500&secure%5Bsession_id%5D=4bf37511-0c67-4385-b10f-d6dd09e36fa1&secure%5Btoken%5D=32c73fae6c345f32c4fc2be95c3030955a5d74e6207309c6c544b2be91358eab&format=llm_user) ## RD Station Marketing Integrations - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) ## RD Station Marketing Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging **Platform Basics** - Lead Management - Content Management - Group and User Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Execution** - Email Marketing - Search Marketing - Web Syndication Management - Social Media Management - Events - Microsite Management **Agentic AI - Secure Email Gateway** - Proactive Assistance **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Reporting** - Campaign Performance - Partner Performance - Fund Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Features** - Partner Engagement **** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library ## Top RD Station Marketing Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,241 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,116 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,239 reviews)