RB2B was easy to implement. No tech person needed. The integration worked perfectly out of the box, no mapping or filters needed. It is SO easy to connect with our website visitors on LinkedIn from the Slacks. The built-in alerts and Slack channel are perfect for out-of-box use with no lag time. We can see the relevant information immediately and know what to put in our first email based on their title and the pages they visited.

[Update]

You can now filter which visitors get pushed through to alerts/Slack and your CRM/MAP, so that's really nice not having your reps wade through non-ICP visitors. Review collected by and hosted on G2.com.

I'm finding that visitor emails that R2B is providing can bounce, or LinkedIn profile URLs are empty/lead to a 404 linkedin page. We burn through our credits on non-ICP traffic. I wish we could only be charged for our ICP traffic. Review collected by and hosted on G2.com.

ability to get the insight on the type of a company website visitors. it was a breeze setting the whole thing up. free trial on all the features was extremely useful to try the product live and figure out the plan that would meet our needs. customer support was great, Slack integration was flawless. and Adam's content has helped steer our usage of the product in the right direction Review collected by and hosted on G2.com.

there is no downfall or shortcoming in what the product promises. obviously we'd like to be able to identify worldwide visitors, but this constraint was stated loud and clear upfront - no issues there Review collected by and hosted on G2.com.

RB2B has become an invaluable tool for our sales and BDR teams. With its real-time visitor identification, we can now see who is engaging with our website, allowing us to reach out proactively and personalize our follow-ups. This has been a game-changer for us, especially since we’ve faced challenges with website conversion rates. Now, instead of guessing who might be interested, we have clear, actionable data that helps us target high-intent prospects and improve our outreach efforts significantly.

RB2B’s ability to capture detailed visitor data and directly deliver LinkedIn profiles to Slack empowers our team to act quickly. This streamlined approach has enhanced our lead generation process, saving time and improving efficiency. Review collected by and hosted on G2.com.

The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/month for 700 credits, which can run out quickly depending on traffic.

Additionally, we’ve noticed discrepancies in some profile data—occasionally, the profiles RB2B identifies don’t match when those same visitors fill out forms on our website, making it challenging to trust the accuracy fully. Review collected by and hosted on G2.com.

I like how you get the email of the people visiting, in addition to which website redirected them! Review collected by and hosted on G2.com.

It sometimes flags people like "school principal" which are really not relevant. Review collected by and hosted on G2.com.

Partnering with RB2B has been one of the most effective decisions we've made to elevate our sales strategy. Their leads are not just names on a list—they are high-quality opportunities that have helped us streamline our sales process and focus our efforts. With RB2B, we’re able to qualify potential clients earlier, saving time and energy for more meaningful interactions. Their data has been instrumental in guiding our outreach and has ultimately contributed to a significant increase in our conversion rates. I couldn’t be more impressed with how their service has strengthened our ability to pursue and close new business. Review collected by and hosted on G2.com.

I wish they offered discounted pricing for non-profits Review collected by and hosted on G2.com.

I like the visibility and tracking of the individuals visiting our website. It's helpful to receive the notification in real-time to reach out to a prospect looking into similar technologies to our product offering since they tend to be buyers. It's also helpful to see how much traction we are getting to our site so we can continue to find way to improve traction to our website. Review collected by and hosted on G2.com.

There isn't anything I dislike about RB2B in my short time utilizing the software. Review collected by and hosted on G2.com.

It's hard to find a service that is able to track the users - not just the company - who land on your website. RB2B accomplishes this and the results are instant. What's more, it dives in deep to show you the exact pages that they land on, helping with page pathing and understanding user behavior. Review collected by and hosted on G2.com.

I wish that it was able to capture more people, as well as set up parameters (maybe it can?) to omit tracking of certain users who don't meet specific criteria. Review collected by and hosted on G2.com.

~ Onboarding is smooth/ easy

~ Works great

~ Tracking is great

~ Integrations

~ Support Review collected by and hosted on G2.com.

~ Some more tutorials

~ More clarity on referral channels Review collected by and hosted on G2.com.

Seeing the specific individuals coming to our website (and what content they are consuming) is a game changer for our outbound prospecting as well as insights for knowing who's coming to the website, what's driving them, etc.

The Slack integration makes it easy to see in real time. (Almost addicting to be honest!)

Ability to see what pages the user goes to during the visit (not just the first page). You just have to log in to see that. Review collected by and hosted on G2.com.

Inability to exclude certain pages (e.g., customer login, 3-year-old blog post that drives a huge amount of unqualified traffic to the site, etc.).

Slack integration only shows you one page (first I think?) so have to log in to see how much content some consumes...big difference between someone going to a heavily trafficked blog post and bouncing vs. someone going to multiple platform pages.

Doesn't identify everyone. (I think they claim about 20% of US visitors). I know of people visiting it doesn't pick up so it does provide an incomplete picture of your traffic. But it's still better than anonymous company level data other solutions provide. Review collected by and hosted on G2.com.

The best thing is how easy/quick it was to set up. Just add the RB2B script to your website, and it works instantly. I started getting linkedin profiles to my slack within 10mins (I just launched my Startup's MVP, so don't have too much traffic, I imagine sites with more traffic see profile almost instantly). Review collected by and hosted on G2.com.

I have been using RB2B for a few days now and have no compliants! This product is a game changer.

If I could suggest an improvement, it would be to add another tier to their membeship for early stage start ups like mine in the future ($10-20 per month). They do have an awsome free tier with 200 tokens monthly (get linkedin profiles pushed to slack). But it doesn't provide emails. I would pay 10-20 bucks a month to get emails in addition to linkedin. Review collected by and hosted on G2.com.