Subuktageen K.
SK
Subuktageen K.
Enterprise (> 1000 emp.)
"Quick Approvals, Seamless Vendor Financing"
4/5
What do you like best about Ratio?

I use Ratio to get financing options for my clients, and it helps me as a seller get upfront payment while my clients get to pay in monthly installments. I really like that the approval process is pretty quick. One of the features I value the most is Vendor Financing Precheck, as it's easy and reliable. Review collected by and hosted on G2.com.

What do you dislike about Ratio?

Sometimes the precheck approves but when I go for a fullcheck later it declines. It would be better if it declines in the first precheck if needed. Review collected by and hosted on G2.com.

Response from Gus Guida of Ratio

Hi Subuktageen,

Thank you so much for taking the time to share your experience with Ratio! We are thrilled to hear that our platform is helping you secure upfront payments while providing your clients with the flexibility of monthly installments. It’s also great to know that the Vendor Financing Precheck has been a valuable and reliable tool for your workflow.

We also appreciate your candid feedback regarding the discrepancy between the precheck and the full check process. Providing a seamless and predictable experience is a top priority for us, and we understand how a late decline can be frustrating. Your insights have been shared with our product team as we work on refining our pre-approval accuracy to ensure a more consistent experience from start to finish.

Thank you again for your partnership and for helping us improve!

Best,

Ratio Team

Ava I.
AI
Ava I.
Account Executive
Enterprise (> 1000 emp.)
"Flexible Billing Frequencies Make Closing Deals Easier"
4.5/5
What do you like best about Ratio?

billing frequencies are quite flexible and makes it easiers to close cfs 1-2 deals Review collected by and hosted on G2.com.

What do you dislike about Ratio?

Sometimes Ratio’s billing and pricing structure feels a bit complex, and it would be helpful if the options were more straightforward and easier to compare at a glanc Review collected by and hosted on G2.com.

Response from Gus Guida of Ratio

Hi Ava,

Thank you so much for taking the time to share your feedback! We’re thrilled to hear that our flexible billing frequencies are giving you a competitive edge and making it easier to close those deals. Helping small businesses access top-tier fleet management systems so they can scale is exactly why we do what we do.

We also really appreciate your honest take on our pricing structure. While we aim for maximum flexibility, we definitely don't want that to come at the cost of clarity. Your suggestion for a more straightforward, "at-a-glance" comparison is incredibly helpful, and I'll be sharing this directly with our product and pricing teams to see how we can simplify that experience for you and your clients.

Thanks again for being a valued partner and for helping us improve!

Best,

Gus Guida

Ratio

Marcus U.
MU
Marcus U.
SMB Account Executive
Enterprise (> 1000 emp.)
"Effortless Vendor Financing with Ratio"
5/5
What do you like best about Ratio?

I like how easy Ratio is to use. I just have to confirm the address and the name of the company, and the rest is taken care of by Ratio, which really saves time. It eliminates unnecessary steps, so I don't have to perform time-consuming tasks. It's also convenient, allowing me to just do a couple of clicks to create an offer for the customer. Review collected by and hosted on G2.com.

What do you dislike about Ratio?

Nothing Review collected by and hosted on G2.com.

Response from Gus Guida of Ratio

Hi Marcus,

Thank you so much for the 5-star review! We are thrilled to hear that Ratio is making vendor financing "effortless" for you.

It’s great to know that the simplified process of just confirming a company's name and address is saving you significant time and eliminating those manual, time-consuming tasks. Our goal is to keep the "clicks" to a minimum so you can focus on closing deals and providing value to your customers. We’re also glad to hear that the balance of upfront payments for you and installment options for your clients is proving profitable and convenient!

We appreciate your partnership!

Best,

Gus

NP
Nathan P.
HEAD OF PARTNERSHIPS
Mid-Market (51-1000 emp.)
"Super Nice Team and Great Gift Cards"
5/5
What do you like best about Ratio?

The gift cards and the team are super nice. Also, the product works really great, and everything runs smoothly. Review collected by and hosted on G2.com.

What do you dislike about Ratio?

Sometimes it takes a little longer than I’d like for them to respond, but they’re usually very on top of it. Review collected by and hosted on G2.com.

Madison S.
MS
Madison S.
Account Executive
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Upfront Lender Payments, but a Slow, Repetitive Process That Creates Customer Suspicion"
1.5/5
What do you like best about Ratio?

upfront payment that is done through the lender Review collected by and hosted on G2.com.

What do you dislike about Ratio?

the team itself take days to process, it's a hectic process, if only 1 thing is missing even a dot, we have to fill everything again and the customer as well. which most of the times end up in suspicion Review collected by and hosted on G2.com.

Response from Gus Guida of Ratio

Hi Madison,

Thank you for taking the time to leave a review. We are glad to hear that you are benefiting from the upfront lender payments and that it is providing a positive impact for your company.

I also sincerely apologize for the frustration you and your customers have experienced with the processing times and application requirements. Because we work closely with lenders, strict compliance and security measures require application details to be perfectly exact. However, we completely understand that having to refill everything from scratch over a minor missing detail creates an unnecessarily hectic experience for you and your buyers.

We are continuously working to streamline these workflows, and your specific feedback would be incredibly helpful. We would love to connect you directly with one of our Product Managers so we can get more details about your experience and better understand how we can improve this process.

Please reach out to our support team or let us know if you would be open to a brief call. Thank you again for your honest feedback and for being a partner with us.

Best,

Gus Guida

Ratio

KS
Khizar S.
Mid-Market (51-1000 emp.)
"Dependable Financing Partner with Quick Contract Approvals"
4.5/5
What do you like best about Ratio?

I find Ratio to be one of the best partners for financing because their process of getting the contract approved and obtaining the purchase order is very quick. The initial setup was smooth and convenient. In my personal experience, I've always received professional and timely support from their team. Review collected by and hosted on G2.com.

What do you dislike about Ratio?

They don’t accept all the customers that we have, plus some customers have complained that Ratio doesn't have the best after-sales support. Review collected by and hosted on G2.com.

Response from Gus Guida of Ratio

Hi Khizar,

Thank you so much for taking the time to share your experience! We’re thrilled to hear that our quick contract approvals and smooth setup process are helping your team secure funding and lock in customers more efficiently. Providing professional and timely support is a top priority for us, so it’s great to see that reflected in your experience.

I also appreciate your candid feedback regarding our customer acceptance and after-sales support. While we aim to support as many businesses as possible, we do maintain specific underwriting criteria to ensure a sustainable financing ecosystem for all our partners. Regarding the post-sales experience, we are actively working on enhancing our support workflows to ensure that your customers receive the same high-level service after the deal is closed as they do during the initial setup.

We value your partnership and look forward to continuing to help your organization grow!

Best regards,

Gus Guida

Ratio

Anjali C.
AC
Anjali C.
Enterprise (> 1000 emp.)
"Flexibility and User-Friendliness at Its Best"
5/5
What do you like best about Ratio?

I like Ratio for its flexibility, prompt responses, and transparency with no hidden charges. I find their processes very user-friendly and easy to navigate, with minimal documentation required. The terms and conditions are straightforward and easy to understand, making it easy for both me and my clients. The initial setup is also very user-friendly and easy to learn. Review collected by and hosted on G2.com.

What do you dislike about Ratio?

Their minimum amount that they approve the financing on without any additional tax, if they could decrease that, it would be amazing. Review collected by and hosted on G2.com.

Response from Gus Guida of Ratio

Hi Anjali,

Thank you for the wonderful review! We're so glad to hear that you find Ratio’s setup and terms to be straightforward and user-friendly for both you and your clients. Transparency and minimizing paperwork are core to what we’ve built, so it’s rewarding to see that reflected in your experience.

Regarding the minimum amount for financing, thank you for being specific with your feedback. We are always looking for ways to make our platform more accessible, and I have shared your request with our product and finance teams to explore how we can better accommodate those lower transaction thresholds.

We truly appreciate your partnership!

Best,

Ratio Team

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Ratio: Fast, Easy Payment Management"
5/5
What do you like best about Ratio?

Great payment platform! Ratio is easy to use, fast, and makes managing payments simple. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Ratio?

Few minor issues with payment links working Review collected by and hosted on G2.com.

Response from Gus Guida of Ratio

Hi there,

Thank you so much for the fantastic review and for highly recommending Ratio! We are thrilled to hear that our platform is helping you streamline your payments, save time, and keep everything organized. Making payment management fast and simple is exactly what we strive to do.

I also want to appreciate your honest feedback regarding the payment links. We apologize for any friction those minor issues may have caused. We are constantly working to improve the reliability of our features, so if you continue to experience any hiccups, please don't hesitate to reach out to our support team directly. We'd love to investigate and get that smoothed out for you.

Thank you again for being a valued Ratio customer!

Best,

Gus Guida

The Ratio Team

Pedro A.
PA
Pedro A.
"Ratio has become our best friend as a top ranked marketing agency."
5/5
What do you like best about Ratio?

I like how Ratio has allowed us to collect more cash quicker while being able to provide payment plans to our partners. The ability to offer flexible payment plans through Ratio is extremely valuable because we can accommodate the needs and circumstances of partners accordingly, without feeling we're sacrificing anything from our side at kickoff. The initial setup was very straightforward, and Bryan was amazing with the training and guidance through this process. Review collected by and hosted on G2.com.

What do you dislike about Ratio?

The only POI, which is being resolved, would be faster payouts and faster verification of customers - As well as more flexibility with editing customers and offers alone. Review collected by and hosted on G2.com.

Response from Gus Guida of Ratio

Hi Pedro,

Thank you so much for the fantastic review! We are thrilled to hear that Ratio has become a "best friend" to your agency and that our flexible payment plans are helping you close deals and access capital faster. I will be sure to share your kind words about the training process with Bryan.

Regarding the feedback you mentioned, specifically around payout speed, customer verification, and editing flexibility, I want you to know we are listening. We are currently working on resolving these items to ensure our platform is as agile as the agencies we serve.

We value your partnership and look forward to continuing to support your growth!

Best,

Gus Guida

Tate T.
TT
Tate T.
Mid-Market (51-1000 emp.)
"Effortless Setup, Quick and Efficient Solution"
4.5/5
What do you like best about Ratio?

I use Ratio for vendor finance, and I find it quick, which is great. Setting it up was very easy, and it solved pricing issues for me. Review collected by and hosted on G2.com.

What do you dislike about Ratio?

Sometimes it rejects the account and accepts the account which shouldn't be the case, so I get confused about the eligibility. Review collected by and hosted on G2.com.

Response from Gus Guida of Ratio

Hi Tate,

Thank you so much for the 5-star review! We’re thrilled to hear that Ratio has made your vendor finance process more efficient and that the "effortless setup" lived up to its name. Solving those tricky pricing issues is exactly what we aim for.

I also want to thank you for being candid about the confusion around account eligibility. I understand how a "reject then accept" experience can be frustrating when you’re trying to move quickly. I’ve shared this feedback directly with our product team so we can look into making those eligibility notifications more consistent and clear for you.

We really appreciate your partnership and your help in making Ratio better!

Best,

Gus Guida

Ratio