One powerful set of conversion rate optimization tools to drive higher direct bookings Give your guests the confidence to book directly by showing you have the same or better rate than the OTAs. Across thousands of hotels and geographic areas, Rate Match delivers a 56% increase in conversion rates on average. Whether you own a single hotel, several properties, or have a portfolio with multiple brands, Rate Match allows you to gain control of your parity performance and drive record direct bookings. Get instant notifications when Rate Match finds a lower price elsewhere, as well as options to match the price and make the lower rate instantly bookable based on rules you set. You can also use Rate Match to adjust your prices by as little as 1% to match an OTA price, enabling you to capture more bookings and drive substantially higher revenue per visitor, while preserving your average booking value.