# Best Social Media Analytics Software ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Aug 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,600+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814) Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Linktree, and Meltwater. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater) **Sponsored** ### Cloud Campaign Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-08T18%3A38%3A39Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53353&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Fopen_modal_url%3D%252Fproducts%252Frallio-powered-by-ignite-visibility%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fsocial-media-analytics%2526source%253Dcategory&secure%5Btoken%5D=3f4b6da7e2493c0ff98163f0763d926b7462309c8d2d5361b98a32441634dbf4&secure%5Burl%5D=https%3A%2F%2Fwww.cloudcampaign.com%2F&secure%5Burl_type%5D=free_trial) ### [Sprout Social](https://www.g2.com/pt/products/sprout-social/reviews) Sprout Social é uma solução abrangente de inteligência social projetada para transformar insights em ação para impulsionar um impacto empresarial mais inteligente e rápido. A plataforma de Inteligência Social impulsionada por IA atende a dezenas de milhares de organizações, desde pequenas empresas até grandes corporações, permitindo que aproveitem o poder das mídias sociais para melhorar sua presença de marca e impulsionar a tomada de decisões estratégicas. Sprout Social oferece um conjunto de soluções para equipes de marketing, gerentes de mídias sociais, executivos de comunicação, equipes de atendimento ao cliente, especialistas em dados e análises e líderes empresariais para otimizar suas estratégias com insights sociais críticos. Com sua interface amigável e capacidades robustas, o Sprout Social é particularmente benéfico para equipes que buscam entregar inteligência de mídia preditiva, otimização social completa, suporte social escalável e amplificação autêntica da marca. Impulsionado pelo Trellis, nossa IA agente, o Sprout revela padrões ocultos e afia cada insight social em uma imagem clara de onde levar sua estratégia a seguir. As principais capacidades do Sprout Social incluem publicação avançada, atendimento ao cliente social, escuta social e análises aprofundadas. A publicação permite que os usuários agendem e gerenciem postagens no Facebook, Instagram, Bluesky, LinkedIn e mais, garantindo mensagens consistentes e colaboração em equipe para maximizar o alcance do público. O atendimento ao cliente social permite que as empresas impulsionem fluxos de trabalho de atendimento escaláveis e seguros para aumentar a satisfação do cliente. A escuta social permite que as empresas monitorem conversas e tendências relevantes para seu setor, fornecendo insights valiosos sobre o sentimento e as preferências dos clientes. As análises oferecem relatórios abrangentes que ajudam os usuários a medir a eficácia de suas campanhas de mídia social, rastrear métricas de engajamento e identificar oportunidades de melhoria. A plataforma é sustentada por segurança de nível empresarial, conformidade e permissões, construída para as maiores e mais complexas organizações do mundo e um extenso ecossistema de integrações e APIs para integrar a Inteligência Social nas ferramentas que suas equipes já usam. Juntos, esses produtos operacionalizam a inteligência em todo o seu fluxo de trabalho, garantindo que sua organização se mova com base em dados em vez de apenas coletá-los. Construído para implantação rápida e adoção imediata, o Sprout elimina os meses de configuração exigidos por suítes tradicionais, permitindo que você transforme sinais sociais em ação empresarial desde o primeiro dia. No geral, o Sprout Social serve como uma ferramenta vital para empresas que buscam aproveitar insights de mídias sociais para crescimento estratégico. Sua combinação de design intuitivo, recursos colaborativos e análises poderosas o posiciona como um jogador chave no cenário de inteligência social, ajudando as organizações a se conectarem com seus públicos de forma mais eficaz e a impulsionar resultados empresariais significativos. Com mais de 3.500 avaliações e uma colocação #1 em mais de 60 relatórios do G2, o Sprout Social é uma plataforma confiável por empresas como Atlassian, Canva e HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,806 #### How Do G2 Users Rate Sprout Social? - **the product tem sido um bom parceiro comercial?:** 8.7/10 (Category avg: 9.0/10) - **Atribuição:** 7.0/10 (Category avg: 7.9/10) - **Escalabilidade:** 8.5/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Sprout Social? - **Vendedor:** [Sprout Social](https://www.g2.com/pt/sellers/sprout-social) - **Website da Empresa:** sproutsocial.com - **Ano de Fundação:** 2010 - **Localização da Sede:** Chicago, IL - **Twitter:** @SproutSocial 116,252 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Mídias Sociais, Gerente de Marketing - **Top Industries:** Marketing e Publicidade, Gestão de Organizações Sem Fins Lucrativos - **Company Size:** 42% Small, 36% Medium #### What Do G2 Reviewers Say About Sprout Social? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários acham o Sprout Social **fácil de usar e integrar** , simplificando efetivamente o gerenciamento de mídias sociais. - Os usuários valorizam as **capacidades de agendamento de postagens** do Sprout Social, aumentando a eficiência em várias redes sociais. - Os usuários valorizam a **facilidade de agendamento** com o Sprout Social, melhorando sua capacidade de gerenciar conteúdo de forma eficiente. - Os usuários valorizam as **análises detalhadas** do Sprout Social, aprimorando seus relatórios e tomada de decisões para estratégias de mídia social. - Os usuários elogiam a **gestão centralizada** do Sprout Social, apreciando a integração perfeita e a eficiência em várias contas. ##### Cons - Os usuários desejam **recursos ausentes** como um calendário de conteúdo, análises aprimoradas e ferramentas nativas do Instagram para melhor funcionalidade. - Os usuários expressam frustração com **recursos limitados** no Sprout Social, impactando a flexibilidade e as capacidades analíticas para necessidades avançadas. - Os usuários consideram o **alto custo** do Sprout Social uma barreira de entrada, especialmente para organizações maiores que precisam de várias contas. - Os usuários expressam preocupação com **recursos e suporte limitados** no Sprout Social, afetando a eficiência e a precisão na gestão de conteúdo. - Os usuários consideram o **alto preço** do Sprout Social uma barreira, especialmente para organizações maiores que precisam de várias contas. #### What Are Recent G2 Reviews of Sprout Social? **["Sprout Social mantém o agendamento e a análise de várias marcas organizados sem esforço"](https://www.g2.com/pt/survey_responses/sprout-social-review-13226617)** **Rating:** 5.0/5.0 stars _— Erin L._ [Read full review](https://www.g2.com/pt/survey_responses/sprout-social-review-13226617) **["Agendamento Sem Esforço, Suporte Estelar"](https://www.g2.com/pt/survey_responses/sprout-social-review-11691236)** **Rating:** 5.0/5.0 stars _— Hannah R._ [Read full review](https://www.g2.com/pt/survey_responses/sprout-social-review-11691236) #### What Are G2 Users Discussing About Sprout Social? - [Como os profissionais de marketing e as empresas estão utilizando o Sprout Social para gerenciar suas estratégias de mídia social?](https://www.g2.com/pt/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [Para que serve o Sprout Social?](https://www.g2.com/pt/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/pt/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [O Sprout Social é legítimo?](https://www.g2.com/pt/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [O que o Sprout Social pode fazer?](https://www.g2.com/pt/discussions/what-can-sprout-social-do) - 2 comments ### [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,368 #### How Do G2 Users Rate Hootsuite? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 7.4/10 (Category avg: 7.9/10) - **Scalability:** 8.4/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Hootsuite? - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** hootsuite.com - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite 6,164,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website) 1,772 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small, 29% Medium #### What Do G2 Reviewers Say About Hootsuite? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. ##### Cons - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. #### What Are Recent G2 Reviews of Hootsuite? **["Hootsuite Helped Me Stop Treating Every Social Platform Separately"](https://www.g2.com/survey_responses/hootsuite-review-12765403)** **Rating:** 4.5/5.0 stars _— Durga Prasad N._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-12765403) **["Hootsuite Makes Multi-Platform Publishing Predictable and Easy"](https://www.g2.com/survey_responses/hootsuite-review-13223600)** **Rating:** 4.5/5.0 stars _— Ujjwal N._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13223600) #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments - [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments ### [SOCi](https://www.g2.com/products/soci/reviews) SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 4,495 #### How Do G2 Users Rate SOCi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind SOCi? - **Seller:** [SOCi](https://www.g2.com/sellers/soci) - **Company Website:** www.soci.ai - **Year Founded:** 2012 - **HQ Location:** San Diego, California - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f30660293f046bdf007cf6ccdb8a88b1f8ee00b070671c1b2c97987b513b045&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoci-inc-%2F&secure%5Burl_type%5D=linkedin_company_website) 624 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 50% Small, 29% Medium #### What Do G2 Reviewers Say About SOCi? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of SOCi, enjoying hassle-free onboarding and simple content management across platforms. - Users value the **easy and convenient post scheduling** of SOCi, allowing them to stay organized and efficient. - Users find SOCi **exceptionally helpful** for managing reviews and social media, with easy setup and responsive support. - Users value the **centralized management** of SOCi, as it simplifies their social media handling and saves time. - Users praise SOCi for its **ease of scheduling** , enabling effective management of social media across multiple platforms seamlessly. ##### Cons - Users criticize SOCi for **missing features** such as robust customizations and improved reporting capabilities, impacting efficiency. - Users find SOCi has **limited features** , lacking options for customization and necessary tools for effective social media management. - Users are frustrated by **posting issues** in SOCi, including lack of calendar integration and inability to delete posts. - Users note a **steep learning curve** for SOCi, requiring time and additional training to feel proficient. - Users feel that SOCi requires **improvement in accuracy and flexibility** for reporting and listings management. #### What Are Recent G2 Reviews of SOCi? **["SOCI streamlines social media management, boosting online presence and accountability"](https://www.g2.com/survey_responses/soci-review-9655437)** **Rating:** 5.0/5.0 stars _— Stephanie O._ [Read full review](https://www.g2.com/survey_responses/soci-review-9655437) **["Best way post across platforms!"](https://www.g2.com/survey_responses/soci-review-8863148)** **Rating:** 5.0/5.0 stars _— Tori W._ [Read full review](https://www.g2.com/survey_responses/soci-review-8863148) ### [Zoho Social](https://www.g2.com/products/zoho-social/reviews) Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,853 #### How Do G2 Users Rate Zoho Social? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.5/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Zoho Social? - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho 137,880 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 employees on LinkedIn® - **Phone:** +1 (888) 900-9646 #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 87% Small, 9% Medium #### What Do G2 Reviewers Say About Zoho Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Zoho Social to be **easy to use and setup** , enabling seamless posting across multiple channels effortlessly. - Users appreciate the **efficient post scheduling** capabilities of Zoho Social, streamlining management for multiple social media accounts effortlessly. - Users value the **centralized management** of Zoho Social, seamlessly integrating various platforms for streamlined business operations. - Users appreciate the **centralized multi-platform management** in Zoho Social, simplifying social media engagement and coordination. - Users appreciate the **easy setup** of Zoho Social, allowing them to start scheduling content almost immediately. ##### Cons - Users express a desire for **missing features** , including integrations with design tools and advanced analytics in Zoho Social. - Users find the **pricing of Zoho Social to be high** , especially for growing agencies needing access to all features. - Users note the **limited free tier** of Zoho Social, which lacks essential features and presents pricing challenges. - Users face **social media connection limitations** with Zoho Social, making it challenging to post across multiple accounts efficiently. - Users find that Zoho Social has **limited features** , especially on the mobile app compared to the web version. #### What Are Recent G2 Reviews of Zoho Social? **["Streamlined Social Scheduling"](https://www.g2.com/survey_responses/zoho-social-review-13102423)** **Rating:** 5.0/5.0 stars _— Ian F._ [Read full review](https://www.g2.com/survey_responses/zoho-social-review-13102423) **["Streamlined Social Media Management with Seamless Integration"](https://www.g2.com/survey_responses/zoho-social-review-12562472)** **Rating:** 4.5/5.0 stars _— MOHD SYAZWAN S._ [Read full review](https://www.g2.com/survey_responses/zoho-social-review-12562472) #### What Are G2 Users Discussing About Zoho Social? - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/zoho-social-how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment, 2 upvotes - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment - [What is Zoho Social used for?](https://www.g2.com/discussions/what-is-zoho-social-used-for) - 1 upvote - [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) - 2 comments - [How does Zoho social work?](https://www.g2.com/discussions/how-does-zoho-social-work) - 1 comment ## FAQs About Social Media Analytics Software Generated using AI Last updated: June 3, 2026 ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders. ### [Vista Social](https://www.g2.com/pt/products/vista-social/reviews) Vista Social é uma plataforma de gerenciamento de mídias sociais pronta para empresas, criada para equipes que se recusam a se contentar com menos. Cada canal, cada fluxo de trabalho, cada integração, alimentados por IA que trabalha enquanto você dorme. Você decide como quer trabalhar. Ative o modo IA e deixe o Ask Vista conduzir, ou mude para o modo Expert e gerencie tudo manualmente com o conjunto completo de ferramentas poderosas e automações. A plataforma se adapta à forma como sua equipe gosta de operar, e não o contrário. No centro do modo IA está o Ask Vista, seu assistente conversacional. Em vez de clicar em menus, você diz o que precisa. Redija e agende uma semana de postagens, obtenha o desempenho do mês passado, encontre a mídia certa, responda à sua caixa de entrada ou pergunte o que está funcionando. O Ask Vista faz o trabalho e mostra os resultados. Depois, há os agentes. Configure um uma vez e ele continua funcionando em seu próprio cronograma, para que o trabalho rotineiro aconteça sem você. Um agente pode publicar conteúdo recorrente, monitorar seus comentários e avaliações e responder, montar um relatório de segunda-feira de manhã ou apresentar ideias antes de você planejar. Você descreve o trabalho, o agente o executa repetidamente. Em torno de tudo isso está tudo o que você esperaria. Conecte Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads e Bluesky. Planeje em um calendário compartilhado, encaminhe aprovações para sua equipe e clientes, e aprofunde-se em análises, benchmarking de concorrentes e escuta social. As agências obtêm gerenciamento de múltiplos espaços de trabalho, relatórios de marca branca e painéis personalizados. Sem inchaço, sem vendas adicionais por recurso, sem "entre em contato conosco para preços." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,120 #### How Do G2 Users Rate Vista Social? - **the product tem sido um bom parceiro comercial?:** 9.6/10 (Category avg: 9.0/10) - **Atribuição:** 9.2/10 (Category avg: 7.9/10) - **Escalabilidade:** 9.6/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 9.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Vista Social? - **Vendedor:** [Vista Social LLC](https://www.g2.com/pt/sellers/vista-social-llc) - **Website da Empresa:** vistasocial.com - **Ano de Fundação:** 2022 - **Localização da Sede:** New York, US - **Twitter:** @vistasocialapp 2,663 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70376c9cad6b254ef322d784092bfc3c22bb6c527bf974978962ebf610fb254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistasocial%2F&secure%5Burl_type%5D=linkedin_company_website) 28 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Mídias Sociais, Fundador - **Top Industries:** Marketing e Publicidade, Saúde, Bem-estar e Fitness - **Company Size:** 72% Small, 26% Medium #### What Do G2 Reviewers Say About Vista Social? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários acham o Vista Social **extremamente fácil de usar** , simplificando o gerenciamento de mídias sociais sem esforço com diversos recursos. - Os usuários apreciam os **recursos abrangentes e fáceis de usar de gerenciamento de mídia social** do Vista Social para uma gestão de conteúdo eficiente. - Os usuários apreciam os **recursos abrangentes** do Vista Social, tornando-o uma ferramenta ideal para pequenas e médias empresas. - Os usuários adoram o **agendamento fácil de postagens** no Vista Social, que simplifica a gestão de conteúdo em várias plataformas de forma eficiente. - Os usuários valorizam a **gestão centralizada** do Vista Social, simplificando o gerenciamento de mídias sociais em várias plataformas com facilidade. ##### Cons - Os usuários acham a **curva de aprendizado frustrante** , mas acreditam que a familiaridade melhorará a experiência geral com o Vista Social. - Os usuários observam uma **falta de recursos de automação** como DMs do LinkedIn e capacidades de aplicativos móveis, o que limita a funcionalidade. - Os usuários expressam preocupações sobre **atualizações atrasadas** para o TikTok e outros, causando potenciais danos financeiros e de reputação. - Os usuários observam que há **espaço para melhorias** nas capacidades de IA e na visão geral de análises do painel do Vista Social. - Os usuários enfrentam desafios com **problemas de vinculação** no Vista Social, incluindo dificuldades de sincronização de dados e conexão de contas. #### What Are Recent G2 Reviews of Vista Social? **["avaliação honesta de um gerente de mídia social"](https://www.g2.com/pt/survey_responses/vista-social-review-10991062)** **Rating:** 4.5/5.0 stars _— Trisha E._ [Read full review](https://www.g2.com/pt/survey_responses/vista-social-review-10991062) **["Exatamente o que eu estava procurando!"](https://www.g2.com/pt/survey_responses/vista-social-review-7769914)** **Rating:** 5.0/5.0 stars _— Caroline H._ [Read full review](https://www.g2.com/pt/survey_responses/vista-social-review-7769914) ### [Semrush](https://www.g2.com/pt/products/semrush/reviews) Semrush, uma empresa da Adobe, é a principal plataforma de visibilidade de marca, capacitando os profissionais de marketing a comandar sua presença online e criar impacto mensurável. Construída com base no conjunto de dados proprietários mais expansivo do setor, a Semrush oferece insights impulsionados por IA em SEO, Otimização de Busca Agente, marketing de conteúdo, mídia paga e estratégia social. Usada por mais de 28 milhões de usuários globalmente – desde startups em crescimento até a Fortune 500 – a Semrush fornece a inteligência competitiva necessária para conquistar visibilidade em um cenário digital em evolução. A empresa está sediada em Boston, MA, com presença global na América do Norte, Europa e Ásia. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,919 #### How Do G2 Users Rate Semrush? - **the product tem sido um bom parceiro comercial?:** 8.7/10 (Category avg: 9.0/10) - **Atribuição:** 8.3/10 (Category avg: 7.9/10) - **Escalabilidade:** 8.7/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Semrush? - **Vendedor:** [Adobe](https://www.g2.com/pt/sellers/adobe) - **Website da Empresa:** adobe.com - **Ano de Fundação:** 1982 - **Localização da Sede:** San Jose, CA - **Twitter:** @Adobe 956,842 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Gerente de Marketing Digital - **Top Industries:** Marketing e Publicidade, Tecnologia da Informação e Serviços - **Company Size:** 62% Small, 28% Medium #### What Do G2 Reviewers Say About Semrush? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram a **variedade de ferramentas personalizáveis** no Semrush, melhorando suas estratégias de SEO e o desempenho geral do site. - Os usuários acham a **facilidade de uso** do Semrush benéfica, permitindo uma gestão eficiente de SEO e integração perfeita com ferramentas. - Os usuários valorizam os **insights de palavras-chave** do Semrush, aprimorando estratégias de SEO e otimizando o conteúdo de forma eficaz. - Os usuários valorizam os **insights orgânicos abrangentes** e os recursos do Semrush, aprimorando suas estratégias de marketing de forma eficaz. - Os usuários valorizam o **rastreamento de posição eficaz** no Semrush, permitindo insights estratégicos e análise competitiva para o sucesso em SEO. ##### Cons - Os usuários acham o Semrush **muito caro** , especialmente para pequenas empresas e proprietários individuais com orçamentos limitados. - Os usuários acham o Semrush **excessivamente caro** , especialmente com custos adicionais para recursos avançados, limitando o acesso para pequenas empresas. - Os usuários acham os **altos custos** do Semrush desafiadores, especialmente para pequenas empresas com orçamentos limitados. - Os usuários encontram **problemas de preços** no Semrush devido aos altos custos e constantes complementos que sobrecarregam os orçamentos. - Os usuários acham a **curva de aprendizado íngreme** , pois os dados avassaladores podem tornar a navegação inicial desafiadora. #### What Are Recent G2 Reviews of Semrush? **["Confiável, Moderna Suíte de Marketing com Melhorias Poderosas na API/MCP"](https://www.g2.com/pt/survey_responses/semrush-review-13159268)** **Rating:** 5.0/5.0 stars _— Pasha L._ [Read full review](https://www.g2.com/pt/survey_responses/semrush-review-13159268) **["SEMrush: Nossa Potência de Confiança para Conteúdo Orientado por SEO/AEO que Aumenta Conversões"](https://www.g2.com/pt/survey_responses/semrush-review-13129243)** **Rating:** 5.0/5.0 stars _— Pavel K._ [Read full review](https://www.g2.com/pt/survey_responses/semrush-review-13129243) #### What Are G2 Users Discussing About Semrush? - [Como os especialistas em marketing digital estão utilizando o Semrush para descobrir oportunidades únicas de SEO e marketing de conteúdo?](https://www.g2.com/pt/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [Para que serve o Semrush?](https://www.g2.com/pt/discussions/what-is-semrush-used-for) - 5 comments - [Para que é usado o Semrush Content Marketplace?](https://www.g2.com/pt/discussions/what-is-semrush-content-marketplace-used-for) - [Para que é usado o SplitSignal?](https://www.g2.com/pt/discussions/what-is-splitsignal-used-for) - [Como faço para excluir minha conta do RingCentral?](https://www.g2.com/pt/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments ### [Linktree](https://www.g2.com/products/linktree/reviews) Connect audiences to all of your content with just one link. **Average Rating:** 4.6/5.0 **Total Reviews:** 96 #### How Do G2 Users Rate Linktree? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.9/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind Linktree? - **Seller:** [Linktr](https://www.g2.com/sellers/linktr) - **Year Founded:** 2016 - **HQ Location:** Melbourne, Victoria - **Twitter:** @LinkTR 386 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0026e3f743cdc8c44fcf0aaf2f001d224b10b2161960706f3bcb2dc08fe40793&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinktree%2F&secure%5Burl_type%5D=linkedin_company_website) 320 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 82% Small, 11% Medium #### What Do G2 Reviewers Say About Linktree? _AI-generated summary from verified user reviews_ ##### Pros - Users find Linktree’s **ease of use** exceptional, allowing effortless organization and updates of their business links. - Users appreciate the **intuitive design** of Linktree, making link sharing organized and effortless across platforms. - Users appreciate the **simple organization** of Linktree, making sharing multiple links easy and visually appealing. - Users appreciate the **detailed analytics** that provide valuable insights into link performance and traffic tracking. - Users value the **easy integrations** with Linktree, effortlessly consolidating their social media links into one accessible page. ##### Cons - Users find Linktree **expensive** as many advanced features are restricted to the paid plan, limiting customization options. - Users find **limited customization options** in Linktree's free version, restricting advanced branding and layout features. - Users find the **expensive features** limiting, wishing for more customization options in the free version. - Users find **insufficient insights** in Linktree, as it lacks detailed user recognition for account traffic. - Users find the **limited analytics** on Linktree challenging, especially for those on the free plan. #### What Are Recent G2 Reviews of Linktree? **["Effortless Link Management, Limited Customization"](https://www.g2.com/survey_responses/linktree-review-12721742)** **Rating:** 4.0/5.0 stars _— Jigyasa S._ [Read full review](https://www.g2.com/survey_responses/linktree-review-12721742) **["All Your Links in One Clean, Simple Hub"](https://www.g2.com/survey_responses/linktree-review-12251857)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/linktree-review-12251857) #### What Are G2 Users Discussing About Linktree? - [Why is Linktree bad?](https://www.g2.com/discussions/why-is-linktree-bad) - [What should be included in Linktree?](https://www.g2.com/discussions/what-should-be-included-in-linktree) - [Is Linktree a software?](https://www.g2.com/discussions/is-linktree-a-software) - [What is the function of Linktree?](https://www.g2.com/discussions/what-is-the-function-of-linktree) - 1 comment ### [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,638 #### How Do G2 Users Rate Meltwater? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Scalability:** 7.9/10 (Category avg: 8.6/10) - **Report Customizability:** 7.7/10 (Category avg: 8.1/10) #### Who Is the Company Behind Meltwater? - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater 24,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small, 37% Medium #### What Do G2 Reviewers Say About Meltwater? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. ##### Cons - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. #### What Are Recent G2 Reviews of Meltwater? **["Reliable Keyword Search and Flexible Article Sorting"](https://www.g2.com/survey_responses/meltwater-review-13174217)** **Rating:** 4.0/5.0 stars _— Max B._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-13174217) **["Media Insights That Strengthen Operator Growth"](https://www.g2.com/survey_responses/meltwater-review-13228381)** **Rating:** 5.0/5.0 stars _— Frost T._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-13228381) #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments ### [Bitly](https://www.g2.com/pt/products/bitly/reviews) A Bitly é uma plataforma de marketing líder em gestão de links e códigos QR, permitindo que empresas de todos os tamanhos vejam o que está funcionando em canais online e offline. Movimentando mais de 100 bilhões de cliques e escaneamentos anualmente em todo o mundo, a Bitly facilita a criação, compartilhamento e rastreamento de links curtos e códigos QR, para que as marcas possam identificar o que está ressoando e ampliar seu alcance. Mais de 3 milhões de clientes confiam na Bitly para se conectar com seus públicos, desde empresas globais até negócios em crescimento, incluindo dois terços das empresas da Fortune 500. **Average Rating:** 4.5/5.0 **Total Reviews:** 915 #### How Do G2 Users Rate Bitly? - **the product tem sido um bom parceiro comercial?:** 9.0/10 (Category avg: 9.0/10) - **Atribuição:** 7.6/10 (Category avg: 7.9/10) - **Escalabilidade:** 8.6/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Bitly? - **Vendedor:** [Bitly, Inc.](https://www.g2.com/pt/sellers/bitly-inc) - **Website da Empresa:** bitly.com - **Ano de Fundação:** 2008 - **Localização da Sede:** New York - **Twitter:** @Bitly 63,498 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=756ca50bc8c31cec97641d885704a324048a6b8a1b2b260053a8491e291a4bfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F552285%2F&secure%5Burl_type%5D=linkedin_company_website) 338 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Proprietário - **Top Industries:** Marketing e Publicidade, Software de Computador - **Company Size:** 60% Small, 29% Medium #### What Do G2 Reviewers Say About Bitly? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram a **facilidade de uso** do Bitly, achando-o simples e organizado para todas as suas necessidades de gerenciamento de links. - Os usuários apreciam a **gestão organizada** do Bitly, desfrutando de URLs personalizadas e análises úteis para seus links. - Os usuários apreciam a **facilidade de uso na criação e gestão de links encurtados** com o Bitly, melhorando seu fluxo de trabalho. - Os usuários elogiam as **análises detalhadas** do Bitly, permitindo o rastreamento eficaz de links e a compreensão do engajamento do público. - Os usuários adoram o Bitly por sua **gestão eficiente de links** , oferecendo análises poderosas e personalização amigável para marketing eficaz. ##### Cons - Os usuários acham o Bitly **caro** e se sentem limitados pelo acesso a dados e custos adicionais para adicionar membros à equipe. - Os usuários acham desafiador devido às **opções limitadas de organização de links** e restrições na renomeação de campanhas no Bitly. - Os usuários expressam frustração com **análises limitadas** e acesso a dados históricos, achando a interface complicada e restritiva. - Os usuários enfrentam **problemas de gerenciamento de links** com o Bitly, impactando a organização e causando frustração com redirecionamentos e custos. - Os usuários acham os **custos de assinatura altos** para recursos como acesso estendido a dados e adição de membros à equipe. #### What Are Recent G2 Reviews of Bitly? **["Há muito mais no Bitly do que apenas encurtar links!"](https://www.g2.com/pt/survey_responses/bitly-review-13058341)** **Rating:** 4.5/5.0 stars _— Miguel F._ [Read full review](https://www.g2.com/pt/survey_responses/bitly-review-13058341) **["Encurtamento de Links Amigável, Personalização de QR e Páginas de Destino em Uma Plataforma"](https://www.g2.com/pt/survey_responses/bitly-review-13126244)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/pt/survey_responses/bitly-review-13126244) #### What Are G2 Users Discussing About Bitly? - [Para que serve o Bitly?](https://www.g2.com/pt/discussions/what-is-bitly-used-for) - 3 comments ### [Dash Social](https://www.g2.com/pt/products/dash-social/reviews) Dash Social é uma plataforma de gerenciamento de mídias sociais criada para equipes de marketing modernas. Ela combina análises de mídias sociais, marketing de influenciadores, monitoramento social e ferramentas de comércio social para ajudar as marcas a planejar, publicar, medir e otimizar conteúdo de forma eficaz para obter o melhor impacto. Ela oferece inteligência específica da marca que transforma o social em um impulsionador de insights de mercado, vantagem competitiva e crescimento de receita. Principais Recursos e Benefícios: - Insights preditivos da marca para otimizar decisões de conteúdo e investimento - Análises de mídias sociais totalmente personalizáveis entre canais com dados acionáveis - Relatórios de campanhas em conteúdo próprio, conquistado, pago e de criadores - Análise competitiva aprofundada, participação de voz e benchmarking do setor - Monitoramento social para rastrear tendências, sentimento do público e saúde da marca - Ferramenta de agendamento de mídias sociais para planejamento e publicação de conteúdo eficientes - Gestão colaborativa de caixa de entrada de mídias sociais para engajar públicos em todos os canais - Link na bio e galerias de UGC para impulsionar vendas a partir do social - Descoberta, gestão e medição de criadores de ponta a ponta para escalar parcerias com influenciadores Confiada por marcas líderes de consumo nos setores de varejo, beleza, moda, mídia e CPG, a Dash Social garante que as equipes possam efetivamente vincular o desempenho social à receita, unificar dados fragmentados em insights prontos para executivos e expandir com confiança o alcance de suas marcas em mercados e canais. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 #### How Do G2 Users Rate Dash Social? - **the product tem sido um bom parceiro comercial?:** 9.7/10 (Category avg: 9.0/10) - **Atribuição:** 6.5/10 (Category avg: 7.9/10) - **Escalabilidade:** 8.5/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Dash Social? - **Vendedor:** [Dash Social](https://www.g2.com/pt/sellers/dash-social) - **Website da Empresa:** www.dashsocial.com - **Ano de Fundação:** 2013 - **Localização da Sede:** Halifax, NS - **Twitter:** @DashSocialHQ 1,856 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website) 299 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Mídias Sociais, Coordenador de Mídias Sociais - **Top Industries:** Vestuário e Moda, Cosméticos - **Company Size:** 41% Small, 40% Medium #### What Do G2 Reviewers Say About Dash Social? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram o **design amigável** do Dash Social, elogiando sua interface convidativa e navegação fácil. - Os usuários apreciam o **foco em análises** do Dash Social, que ajuda a rastrear insights e concorrentes de forma eficaz. - Os usuários valorizam as **análises robustas** do Dash Social, melhorando a compreensão do desempenho do conteúdo e a eficácia da estratégia de marketing. - Os usuários adoram o Dash Social por seu **agendamento intuitivo e análises** , tornando o gerenciamento de mídias sociais fácil e eficaz. - Os usuários valorizam os **recursos robustos de análise e agendamento** do Dash Social, tornando as campanhas de marketing mais eficazes e organizadas. ##### Cons - Os usuários expressam frustração com as **limitações do Instagram** , particularmente com a postagem automática e o acompanhamento do engajamento para reels. - Os usuários observam **recursos ausentes** , como integração limitada com certos canais e conectividade inadequada com o Salesforce. - Os usuários desejam mais **recursos robustos** no Dash Social, incluindo integração com o Reddit e ferramentas aprimoradas para influenciadores. - Os usuários destacam as **limitações da API** do Dash Social, impactando as capacidades de agendamento e relatórios para várias plataformas. - Os usuários sentem que as **limitações de recursos** do Dash Social impedem o agendamento eficaz, a geração de relatórios e insights detalhados de dados. #### What Are Recent G2 Reviews of Dash Social? **["Agendamento de Mídias Sociais Simplificado com Análises e Insights Poderosos"](https://www.g2.com/pt/survey_responses/dash-social-review-12861498)** **Rating:** 5.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/pt/survey_responses/dash-social-review-12861498) **["Dash torna o agendamento fácil com uma interface limpa e postagem confiável"](https://www.g2.com/pt/survey_responses/dash-social-review-12846720)** **Rating:** 4.0/5.0 stars _— Ryan M._ [Read full review](https://www.g2.com/pt/survey_responses/dash-social-review-12846720) #### What Are G2 Users Discussing About Dash Social? - [Para que serve o Dash Hudson?](https://www.g2.com/pt/discussions/what-is-dash-hudson-used-for) ### [Oktopost](https://www.g2.com/products/oktopost/reviews) Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 #### How Do G2 Users Rate Oktopost? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Oktopost? - **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost) - **Company Website:** www.oktopost.com - **Year Founded:** 2013 - **HQ Location:** Ramat Gan, Israel - **Twitter:** @Oktopost 4,069 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f641702be139daf7ed15a9d59cb2a7503b3062b5d5e7d4f0e719254c295ee135&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foktopost%2F&secure%5Burl_type%5D=linkedin_company_website) 123 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Medium, 27% Large #### What Do G2 Reviewers Say About Oktopost? _AI-generated summary from verified user reviews_ ##### Pros - Users find Oktopost exceptionally **easy to use** , streamlining social media scheduling and enhancing employee engagement effortlessly. - Users find Oktopost's **post scheduling** feature seamless, enhancing engagement and offering valuable analytics for strategic insights. - Users appreciate Oktopost's **intuitive interface and comprehensive features** , enhancing social media management and advocacy efforts. - Users appreciate the **easy scheduling** of Oktopost, enhancing social media management and increasing employee engagement effectively. - Users appreciate the **customizable reporting and analytics** of Oktopost, enhancing their data-driven social strategies effectively. ##### Cons - Users note that **improvement is needed** for data accuracy, API limitations, and technical issues impacting usability. - Users express frustration with the **missing features** in Oktopost, particularly ineffective social listening and limited integrations. - Users report **data inaccuracies** and slow responses for fixes, impacting reliability and trust in Oktopost. - Users experience **inaccurate analytics** from Oktopost, leading to discrepancies in data reporting and attribution challenges. - Users experience **limited analytics** with Oktopost, facing inaccurate data and lengthy response times for issues. #### What Are Recent G2 Reviews of Oktopost? **["Excellent team collaboration with powerful social BI reporting"](https://www.g2.com/survey_responses/oktopost-review-13058913)** **Rating:** 4.5/5.0 stars _— Laurel B._ [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058913) **["Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools"](https://www.g2.com/survey_responses/oktopost-review-13058845)** **Rating:** 4.5/5.0 stars _— Jessica H._ [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058845) ### [Buzzmonitor](https://www.g2.com/pt/products/buzzmonitor/reviews) Buzzmonitor é uma solução integrada para marcas que buscam otimizar sua presença digital e transformar dados em estratégias eficazes. Como uma plataforma tudo-em-um, ela combina monitoramento de mídias sociais, atendimento ao cliente multicanal, análises de mídias sociais, painéis, agendamento de postagens e análise avançada de dados—tudo impulsionado por inteligência artificial. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Buzzmonitor? - **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 9.0/10) - **Atribuição:** 8.1/10 (Category avg: 7.9/10) - **Escalabilidade:** 9.3/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 9.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Buzzmonitor? - **Vendedor:** [Buzzmonitor LLC](https://www.g2.com/pt/sellers/buzzmonitor-llc) - **Ano de Fundação:** 2012 - **Localização da Sede:** Barueri, SP - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97b70292a8410560a439b7eac943325aa37e6490848bb9d94f86480f21ba7a98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzmonitor%2F&secure%5Burl_type%5D=linkedin_company_website) 199 funcionários no LinkedIn® #### Who Uses This Product? - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About Buzzmonitor? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram os **painéis personalizáveis** do Buzzmonitor, que simplificam a análise de dados e aprimoram insights sem esforço. - Os usuários adoram o Buzzmonitor por seu **design intuitivo** , permitindo fácil navegação e análise de dados eficiente para relatórios abrangentes. - Os usuários adoram os **painéis personalizáveis** e os **insights de IA** do Buzzmonitor, melhorando a análise de dados e economizando tempo. - Os usuários adoram os **insights de IA** do Buzzmonitor, que simplificam a análise e economizam tempo valioso nos relatórios. - Os usuários adoram o Buzzmonitor por seus **poderosos insights de IA** , tornando a análise de mídia social eficiente e direta. #### What Are Recent G2 Reviews of Buzzmonitor? **["Melhore sua análise enquanto economiza tempo"](https://www.g2.com/pt/survey_responses/buzzmonitor-review-11529461)** **Rating:** 5.0/5.0 stars _— Amanda S._ [Read full review](https://www.g2.com/pt/survey_responses/buzzmonitor-review-11529461) **Rating:** 5.0/5.0 stars _— Nadja T._ [Read full review](https://www.g2.com/pt/survey_responses/buzzmonitor-review-11568590) #### What Are G2 Users Discussing About Buzzmonitor? - [Para que é usado o BuzzMonitor?](https://www.g2.com/pt/discussions/what-is-buzzmonitor-used-for) ### [YouScan](https://www.g2.com/pt/products/youscan/reviews) YouScan é uma plataforma de escuta social de próxima geração, impulsionada por IA, projetada para ajudar os usuários a obter insights profundos sobre o comportamento e o sentimento dos clientes. Esta solução inovadora atende especificamente a profissionais de marketing, pesquisadores e profissionais de relações públicas que buscam entender seu público de forma mais abrangente. Ao analisar o que os clientes dizem, fazem e quem são, o YouScan fornece uma visão holística das interações dos consumidores com as marcas, permitindo que as organizações tomem decisões informadas com base em dados em tempo real. A plataforma é particularmente benéfica para uma ampla gama de usuários, incluindo grandes corporações e marcas menores centradas no cliente. Com mais de 400 clientes em todo o mundo, incluindo gigantes da indústria como Nestlé, L'Oreal e Coca-Cola, o YouScan é confiável tanto por marcas estabelecidas quanto por empresas emergentes. Sua missão é capacitar as organizações a ouvir seus clientes de forma eficaz, promovendo um engajamento aprimorado e crescimento estratégico. O YouScan possui vários recursos-chave que o destacam na categoria de escuta social. Uma de suas ofertas de destaque é o Insights Copilot, um agente de IA de escuta social conversacional. Este recurso simplifica o processo de extração de insights valiosos de grandes quantidades de dados de texto, permitindo que os usuários avaliem facilmente as opiniões dos consumidores sobre marcas, concorrentes e eventos relevantes. Além disso, as capacidades líderes do setor de análise de imagens do YouScan permitem a "escuta visual", permitindo que os usuários entendam como os consumidores interagem com as marcas por meio de imagens de mídia social, incluindo detecção de logotipos de marcas e relatórios automatizados de conteúdo visual. Entender o público é crucial para estratégias de marketing eficazes, e o YouScan se destaca nesta área com seu recurso Audience Insights. Esta ferramenta fornece informações demográficas, interesses e ocupações de indivíduos que discutem marcas e tópicos nas redes sociais, permitindo que os usuários adaptem seus esforços de marketing a segmentos específicos. As poderosas capacidades de relatórios da plataforma, combinadas com uma interface elegante e fácil de usar, tornam-na acessível e atraente para uma ampla gama de usuários, desde grandes empresas até startups. Reconhecido por especialistas do setor, o YouScan recebeu elogios, como ser nomeado um "Cool AI Vendor for Marketing" pela Gartner e ganhar vários prêmios MarkTech Breakthrough para "Melhor Software de Monitoramento de Mídias Sociais". Fundado em Kiev, o YouScan cresceu para uma equipe distribuída com escritórios em toda a Europa e América Latina, refletindo seu compromisso em atender a uma clientela global enquanto evolui continuamente para atender às necessidades do mercado. **Average Rating:** 4.7/5.0 **Total Reviews:** 300 #### How Do G2 Users Rate YouScan? - **the product tem sido um bom parceiro comercial?:** 9.4/10 (Category avg: 9.0/10) - **Atribuição:** 9.4/10 (Category avg: 7.9/10) - **Escalabilidade:** 9.2/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 9.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind YouScan? - **Vendedor:** [YouScan](https://www.g2.com/pt/sellers/youscan) - **Website da Empresa:** www.youscan.io - **Ano de Fundação:** 2010 - **Localização da Sede:** Kyiv, Kyiv City - **Twitter:** @YouScan\_io 441 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website) 96 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing e Publicidade, Pesquisa de Mercado - **Company Size:** 48% Small, 35% Medium #### What Do G2 Reviewers Say About YouScan? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários elogiam o YouScan por seu **excelente suporte ao cliente** , fornecendo assistência rápida e enriquecendo as experiências de integração. - Os usuários elogiam o YouScan por seu **suporte ao cliente útil** que prontamente responde às perguntas e melhora a experiência do usuário. - Os usuários apreciam o YouScan por sua **facilidade de uso** , ostentando uma interface intuitiva e um suporte ao cliente útil. - Os usuários estão impressionados com as **poderosas capacidades analíticas** do YouScan, permitindo-lhes descobrir insights acionáveis de forma eficiente. - Os usuários consideram as **capacidades de escuta social** do YouScan inestimáveis para monitorar menções à marca e melhorar o engajamento com o cliente. ##### Cons - Os usuários acham a **curva de aprendizado desafiadora** , especialmente com consultas de pesquisa, tornando difícil para novos usuários se adaptarem. - Os usuários acham a **curva de aprendizado difícil** um desafio, precisando de tempo para dominar efetivamente os extensos recursos do YouScan. - Os usuários expressam frustração com o **desempenho lento** do YouScan ao analisar grandes conjuntos de dados, impactando a eficiência e a usabilidade. - Os usuários observam os **recursos limitados** do YouScan, especialmente em contagens de consultas e capacidades de extração de dados. - Os usuários enfrentam desafios com **imprecisão de dados** devido a capacidades limitadas de consulta e dificuldade em limpar dados de forma eficaz. #### What Are Recent G2 Reviews of YouScan? **["Economiza-me horas todas as semanas, mudou genuinamente a forma como lido com grandes projetos de monitoramento."](https://www.g2.com/pt/survey_responses/youscan-review-13213522)** **Rating:** 5.0/5.0 stars _— Usuário Verificado em Marketing e Publicidade_ [Read full review](https://www.g2.com/pt/survey_responses/youscan-review-13213522) **["YouScan: Gestão de Reputação Rápida com IA Poderosa e Suporte Responsivo"](https://www.g2.com/pt/survey_responses/youscan-review-13208468)** **Rating:** 5.0/5.0 stars _— Alberto M._ [Read full review](https://www.g2.com/pt/survey_responses/youscan-review-13208468) #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/pt/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [Para que serve o YouScan?](https://www.g2.com/pt/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### [Brand24](https://www.g2.com/pt/products/brand24/reviews) Brand24 Brand24 é uma das ferramentas de monitoramento de mídia social mais avançadas, com relatórios e insights impulsionados por IA. Milhares de empresas de todos os tamanhos usam o Brand24 para identificar e analisar conversas online sobre suas marcas, produtos e concorrentes na web. Brand24 capacita seus usuários a se manterem atualizados sobre o que está sendo dito sobre seus negócios online, obter insights de clientes, engajar comunidades, identificar leads de vendas, melhorar o atendimento ao cliente nas redes sociais, alcançar influenciadores e monitorar sua concorrência. É uma ferramenta de monitoramento de mídia sólida e acessível para ajudar a gerenciar a reputação online, rastrear e avaliar campanhas de marketing, acompanhar seus concorrentes, obter feedback dos clientes, fazer vendas sociais e mais. **Average Rating:** 4.6/5.0 **Total Reviews:** 355 #### How Do G2 Users Rate Brand24? - **the product tem sido um bom parceiro comercial?:** 9.4/10 (Category avg: 9.0/10) - **Atribuição:** 8.4/10 (Category avg: 7.9/10) - **Escalabilidade:** 9.0/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brand24? - **Vendedor:** [Brand24](https://www.g2.com/pt/sellers/brand24) - **Website da Empresa:** brand24.com - **Ano de Fundação:** 2010 - **Localização da Sede:** Wrocław, Poland - **Twitter:** @brand24 23,583 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6733de2beadc5883ab6f36c3b1b7277b4f4d78375289d686971f0dfe2777b4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2890993%2F&secure%5Burl_type%5D=linkedin_company_website) 98 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Fundador - **Top Industries:** Marketing e Publicidade, Tecnologia da Informação e Serviços - **Company Size:** 65% Small, 28% Medium #### What Do G2 Reviewers Say About Brand24? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram a **facilidade de uso** do Brand24, apreciando seu painel intuitivo e recursos de rastreamento em tempo real. - Os usuários apreciam as **capacidades abrangentes de monitoramento** do Brand24, permitindo o acompanhamento fácil de menções online e insights. - Os usuários acham o **monitoramento de marca** do Brand24 inestimável para rastrear menções e se envolver em conversas sociais em tempo real. - Os usuários apreciam a **interface de usuário intuitiva** do Brand24, que melhora sua experiência com acesso a dados em tempo real. - Os usuários valorizam a **eficiência** do Brand24 em relatórios e monitoramento em tempo real, melhorando significativamente seu fluxo de trabalho e gestão de tempo. ##### Cons - Os usuários enfrentam **problemas de filtragem** inconsistentes que dificultam a usabilidade e complicam o rastreamento em vários projetos. - Os usuários expressam frustração com **recursos limitados** , falta de acesso a dados históricos e opções de personalização para projetos. - Os usuários enfrentam problemas com **imprecisão de dados** , já que a análise de sentimentos pode interpretar mal sarcasmo e emoções mistas com frequência. - Os usuários observam a **presença de conteúdo irrelevante** no Brand24, o que complica o entendimento de sua presença online. - Os usuários experimentam **tempos de carregamento lentos** com o Brand24, o que pode dificultar sua capacidade de acessar dados rapidamente. #### What Are Recent G2 Reviews of Brand24? **["Insights em Tempo Real com Configuração Amigável"](https://www.g2.com/pt/survey_responses/brand24-review-12533019)** **Rating:** 5.0/5.0 stars _— Bartłomiej K._ [Read full review](https://www.g2.com/pt/survey_responses/brand24-review-12533019) **["O papel do Brand24 como uma plataforma de monitoramento de redes sociais"](https://www.g2.com/pt/survey_responses/brand24-review-12964263)** **Rating:** 5.0/5.0 stars _— Beata R._ [Read full review](https://www.g2.com/pt/survey_responses/brand24-review-12964263) ### [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 #### How Do G2 Users Rate Brandwatch Consumer Intelligence? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 6.8/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brandwatch Consumer Intelligence? - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 808 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Large, 34% Medium #### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. ##### Cons - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **["Integration of accounts and queries to obtain more data and create reports"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) **["BrandWatch for your Social Listening needs"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)** **Rating:** 4.5/5.0 stars _— Francisco O._ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Frallio-powered-by-ignite-visibility%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Frallio-powered-by-ignite-visibility%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Frallio-powered-by-ignite-visibility%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Frallio-powered-by-ignite-visibility%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [20](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Frallio-powered-by-ignite-visibility%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=20#product-list) - [21](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Frallio-powered-by-ignite-visibility%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=21#product-list) - [Next ›Next ›](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Frallio-powered-by-ignite-visibility%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Password Managers Software](https://www.g2.com/categories/password-managers) [Voice Recognition Software](https://www.g2.com/categories/voice-recognition) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) [Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm) Similar Categories - [Influencer Marketing Platforms](/categories/influencer-marketing-platforms) - [Other Social Media](/categories/other-social-media) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Social Media Analytics Themes](/categories/social-media-analytics/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_69b30a63e937e0011b28ca1d8af3f30d/sprout-social.png "Product Avatar Image")](https://www.g2.com/products/sprout-social/reviews)[Sprout Social](https://www.g2.com/products/sprout-social/reviews)[4.4/5(6,870)](https://www.g2.com/products/sprout-social/reviews) | Multi-channel social reporting with campaign tagging | "Sprout Social Keeps Multi-Brand Scheduling and Analytics Effortlessly Organized" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_de38ded54192865bf536f210b4a47ec4/hootsuite.png "Product Avatar Image")](https://www.g2.com/products/hootsuite/reviews)[Hootsuite](https://www.g2.com/products/hootsuite/reviews)[4.3/5(7,404)](https://www.g2.com/products/hootsuite/reviews) | Multi-account scheduling with unified social inbox | "Hootsuite Helped Me Stop Treating Every Social Platform Separately" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d69dc48d622b22a835448d79c4f1d0ec/soci.png "Product Avatar Image")](https://www.g2.com/products/soci/reviews)[SOCi](https://www.g2.com/products/soci/reviews)[4.5/5(4,665)](https://www.g2.com/products/soci/reviews) | Multi-location social and review management | "Best way post across platforms!" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b289fa2ed12e2b9f5a978437f0c85765/zoho-social.png "Product Avatar Image")](https://www.g2.com/products/zoho-social/reviews)[Zoho Social](https://www.g2.com/products/zoho-social/reviews)[4.6/5(2,950)](https://www.g2.com/products/zoho-social/reviews) | Cross-platform scheduling with unified engagement tracking | "Streamlined Social Media Management with Seamless Integration" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6bd7e781e038728a57233d74d03445d5/vista-social.png "Product Avatar Image")](https://www.g2.com/products/vista-social/reviews)[Vista Social](https://www.g2.com/products/vista-social/reviews)[4.8/5(1,123)](https://www.g2.com/products/vista-social/reviews) | Multi-platform scheduling with unified inbox engagement | "honest review from a social media manager" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_048b8fdce261b3a16720698a09ea8bb9/semrush.png "Product Avatar Image")](https://www.g2.com/products/semrush/reviews)[Semrush](https://www.g2.com/products/semrush/reviews)[4.4/5(4,024)](https://www.g2.com/products/semrush/reviews) | SEO-driven social scheduling with competitor tracking | "Reliable, Modern Marketing Suite with Powerful API/MCP Improvements" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3968f02e00f130c121194fe765adb742/linktree.png "Product Avatar Image")](https://www.g2.com/products/linktree/reviews)[Linktree](https://www.g2.com/products/linktree/reviews)[4.6/5(97)](https://www.g2.com/products/linktree/reviews) | Multi-link bio pages with click analytics | "Effortless Link Management, Limited Customization" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Product Avatar Image")](https://www.g2.com/products/meltwater/reviews)[Meltwater](https://www.g2.com/products/meltwater/reviews)[4.1/5(2,668)](https://www.g2.com/products/meltwater/reviews) | Social listening with cross-channel media monitoring | "Reliable Keyword Search and Flexible Article Sorting" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_923ef572cc49bf3eeff4d7a5ca53aff8/bitly.png "Product Avatar Image")](https://www.g2.com/products/bitly/reviews)[Bitly](https://www.g2.com/products/bitly/reviews)[4.5/5(922)](https://www.g2.com/products/bitly/reviews) | Shortened link tracking across social channels | "There's a lot more to Bitly than shortening links!" | * * * Show More ### Social Media Analytics Topics - [What is Social Media Analytics Software?](#what-is-social-media-analytics-software) - [Why Use Social Media Analytics Software?](#why-use-social-media-analytics-software) - [Who Uses Social Media Analytics Software?](#who-uses-social-media-analytics-software) - [Social Media Analytics Software Features](#social-media-analytics-software-features) - [Software and Services Related to Social Media Analytics Software](#software-and-services-related-to-social-media-analytics-software) [ ### Social Media Analytics Topics Expand/Collapse ](#) - [What is Social Media Analytics Software?](#what-is-social-media-analytics-software) - [Why Use Social Media Analytics Software?](#why-use-social-media-analytics-software) - [Who Uses Social Media Analytics Software?](#who-uses-social-media-analytics-software) - [Social Media Analytics Software Features](#social-media-analytics-software-features) - [Software and Services Related to Social Media Analytics Software](#software-and-services-related-to-social-media-analytics-software) ## Learn More About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.