Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Leading Platform for Affiliate Marketing"
5/5
What do you like best about Rakuten Advertising?

Rakuten Advertising is a leading platform in the affiliate marketing industry, known for its ease of use and advanced tools for commissioning. The platform stands out with its intuitive interface, making it accessible for marketers of all levels. Additionally, Rakuten offers a comprehensive presence of publishers across all major regions, ensuring global reach and effectiveness. Whether you're a seasoned marketer or just starting, Rakuten provides the robust tools, network, and support needed to drive success. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

There are no particular aspects of the platform that we find lacking, making it a reliable and robust choice for any affiliate marketing strategy. Review collected by and hosted on G2.com.

Giovanny H.
GH
Giovanny H.
senior media analyst
Enterprise (> 1000 emp.)
"Efficiency and partnership"
5/5
What do you like best about Rakuten Advertising?

Affiliate marketing is more than media management, it's a partnership. They Rakuten team, are very partners, helpful and efficient. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Bureaucratic processes are slow. Even the simple ones. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Love Rakuten!"
4.5/5
What do you like best about Rakuten Advertising?

Very comprehensive range of publishers & amazing customer support. Our team are always keeping an eye out for relevant opportunties and helping us diversify our publisher portfolio. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

We often find that cashback providers are the most popular/predominant publisher type that get's recommended - which is not something businesses should rely on for traffic & sales. Review collected by and hosted on G2.com.

Verified User in Computer Games
AC
Verified User in Computer Games
Mid-Market (51-1000 emp.)
"Very impressed! As always!"
5/5
What do you like best about Rakuten Advertising?

How easy the platform is to navigate around, plus the added support from all of the Rakuten team members. Any time I have a question, someone on the team is always willing to help our right away. It's hard to find service as fast as Rakuten these days. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

At first going through reporting was a bit tricky, but once the Rakuten team set up a personal meeting to review, it was simple. When first joining a platform, there's obviously going to be some questions and misunderstandings but the team members here helped us walk through our questions and made sure we understood exactly where to go, what to look for, etc. Review collected by and hosted on G2.com.

Charlotte R.
CR
Charlotte R.
Senior Online Business Marketing Manager
Enterprise (> 1000 emp.)
"Rakuten drive growth and success"
4.5/5
What do you like best about Rakuten Advertising?

The Rakuten Advertising team are incredibly passionate about what they do and strive to give their clients the best opportunities to drive success in their programmes. The data insights and analysis are unparalelled and enable my team to drive success and growth Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

They work with lean account teams which can sometiems delay projects. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Rakuten Advertising is a great partner"
4.5/5
What do you like best about Rakuten Advertising?

Rakuten Advertising is considered the top affiliate marketing platform for a reason. The have the largest affiliate partner network, offer amazing reporting functions, have efficient tracking solutions, and their support team is quick and effective.

As an agency partner, I love working with Rakuten Advertising. They are constantly improving their product offerings . Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Their commission policies can make it difficult for brands to make quick adjustments compared to other platforms. Review collected by and hosted on G2.com.

Anand G.
AG
Anand G.
Affiliate Manager
Mid-Market (51-1000 emp.)
"Working with Rakuten from 8 years 5 years as a publishers and 3 years as a advertiser."
5/5
What do you like best about Rakuten Advertising?

Quick support, dedicated account manager, number of features, and ease of use. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

so far I just don't like to submit publisher payments by the 15th of each month. It should be automated. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Rakuten is a solid choice"
3.5/5
What do you like best about Rakuten Advertising?

The support staff is very helpful. I've use the chat support to solve a number of problems. Although the US based dedicated support is far superior, it's great to have a form support availalble 24/7. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

There is functionality I find wonky or cumbersome. I'm able to accomplish most things I need to do, but they are more difficult than they need to be. An example would be changing a partner's commission terms. In order to change them, I have to extend the offer to them, but there is no scheduled mechanism to push them into the new terms without cancelling their existing terms. This takes control out of my brand's hands. Review collected by and hosted on G2.com.

Response from Beth Kavoukas of Rakuten Advertising

Thank you for your valuable feedback. We’re pleased to hear that our support staff and 24/7 chat service have been helpful to you. Regarding the process of changing a partner’s commission terms, we appreciate your input and are excited to let you know that improvements are underway. Your feedback is crucial in this process, and we’d love to discuss your specific concerns in more detail. Could you please contact me at beth.kavoukas@rakuten.com to arrange a convenient time for a discussion? We’re here to ensure your experience with us is as seamless as possible.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
"Of the plataforms that we work with, rakuten is the best"
5/5
What do you like best about Rakuten Advertising?

PLATFORM USABILITY, DIVERSITY OF AFFILIATES AND SUPPORT Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

We could have more support for negotiating Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Solid Affiliate Network for enterprise DTC"
5/5
What do you like best about Rakuten Advertising?

The quality of the affiliate publishers on the network and the people support. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Limited customization for comlicated programs. Review collected by and hosted on G2.com.