We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always responsive and helpful. Review collected by and hosted on G2.com.

We don’t have major complaints. At times, setup or updates require a bit of back-and-forth, but the support team always helps quickly. Review collected by and hosted on G2.com.

I love how quickly Rakuten Advertising has scaled in the last couple of years. It's exciting to see a company grow like this. This growth has made advertising on the platform more valuable because more people know about it as a place to get benefits and promo codes. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.

New enhancements are keeping it more relevant. The recruitment tool is great. Also, the agency team is the best in the industry- they provide great recommendations on partnerships, know the platform and respond quickly. Review collected by and hosted on G2.com.

The commission rules- they are not flexible and it's hard to have different levels of commission for different partners- you have to default to the lowest commission as your baseline, which is difficult and makes the program look unattactive. I also wish you could cancel more than 50 order IDs at a time.

Would love to see a TikTok Affiliate integration. Review collected by and hosted on G2.com.

Our small team often relies on the RAK agency team (Bailey, Aliza, and Carey) for guidance. They are always responsive and helpful with any scenrio we have. It's great to have a network help in the ways that Rakuten does. The platform is also very user friendly and easy to navigate for any level or experience. Review collected by and hosted on G2.com.

not being able to send a preview of a newsletter to test. We also have found ALOT of emails for publishers that aren't updated and it is a challenge to get the right contact Review collected by and hosted on G2.com.

I appreciate the ease of use when working with Rakuten Advertising. I find the link tracking really valuable for making affiliate payments easy. It's great that the initial setup was pretty straightforward. I switched to Rakuten Advertising from Impact because of the price. Review collected by and hosted on G2.com.

I have issues with double click tracking. Review collected by and hosted on G2.com.

Nothing, it's slow and outdated Review collected by and hosted on G2.com.

Rakuten Advertising is extremely slow, outdated, and counter-intuitive. Navigation is problematic, with half the buttons doing nothing or overcomplicating simple tasks. The initial setup was hard, and overall it's my least favorite network. Review collected by and hosted on G2.com.

I like that it has a reach within a global audience. Review collected by and hosted on G2.com.

I think it could be more effective if used on more platforms and apps. Review collected by and hosted on G2.com.

I love the detailed reporting that Rakuten provides and large network of publishers. It is very helpful to be able to look and see exactly what orders come through what articles. The reporting makes it easy to understand trends, which publications are strong performers, and opportunities.

Thanks to the large network of publishers we've been able to make new connections and grow relationships. Review collected by and hosted on G2.com.

The platform itself can be pretty slow to use. With the amount of content creators that have joined it would be helpful to parse them out more and get a more detailed view of the metrics that matter most when it comes to social affiliates. Review collected by and hosted on G2.com.

I use Rakuten Advertising for affiliate marketing and find it provides good metrics for my business. I like that it's affordable for small companies and easy to use for beginners. The initial setup was very easy and clear. Review collected by and hosted on G2.com.

Maybe sometimes it's not clear Review collected by and hosted on G2.com.

Rakuten Advertising excels in several key areas, including its strong technological foundation, which enables strategic campaign management with thing like audience engine. The company is also highly regarded for its knowledgeable and responsive staff, who are skilled at building strong client relationships and facilitating partnerships with publishers. Its innovative approach in developing products based on client feedback further contribute to its reputation as a valuable partner. Review collected by and hosted on G2.com.

Some aspects of the publisher dashboard are more manual compared to other competitor networks, such as having to manually opt into offers, but Rakuten Advertising already has a roadmap to implement these enhancements in 2026. Review collected by and hosted on G2.com.