# Best Employee Advocacy Software

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels.

Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity.

Employee advocacy software is a subset of [brand advocacy software](https://www.g2.com/categories/brand-advocacy). Brand advocacy platforms typically focus on either employee advocacy or [customer advocacy](https://www.g2.com/categories/customer-advocacy), though some solutions support engagement programs for both employees and customers within a single platform.

To qualify for inclusion in the Employee Advocacy category, a product must:

- Provide a centralized library of pre-approved content for employees to share on their social networks
- Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc.
- Provide social integrations to allow the company’s employees to share messages and content directly from the platform





## Top Employee Advocacy Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [DSMN8](https://www.g2.com/products/dsmn8/reviews) | 4.6/5.0 (1,119 reviews) | LinkedIn-anchored employee advocacy with auto-scheduling | "[Authentic, Instant Sharing That Boosted My LinkedIn Networking](https://www.g2.com/survey_responses/dsmn8-review-12669871)" |
| 2 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,099 reviews) | Slack-integrated employee advocacy with gamified content sharing | "[Vista Social: User-Friendly, Reliable Posting, and Powerful Automations](https://www.g2.com/survey_responses/vista-social-review-12895619)" |
| 3 | [Oktopost](https://www.g2.com/products/oktopost/reviews) | 4.4/5.0 (190 reviews) | B2B employee advocacy with CRM-attributed reach | "[All-in-one social media tool with strong support](https://www.g2.com/survey_responses/oktopost-review-12980794)" |
| 4 | [Hootsuite Amplify](https://www.g2.com/products/hootsuite-amplify/reviews) | 4.4/5.0 (199 reviews) | Brand-approved content sharing inside Hootsuite workflows | "[One of the best tools to getting employees to post and reshare company content](https://www.g2.com/survey_responses/hootsuite-amplify-review-11747090)" |
| 5 | [Sociabble](https://www.g2.com/products/sociabble/reviews) | 4.7/5.0 (399 reviews) | Gamified pre-approved content sharing for advocacy | "[Sociabble, a loyal ally of social selling](https://www.g2.com/survey_responses/sociabble-review-10572626)" |
| 6 | [Sharebee](https://www.g2.com/products/sharebee/reviews) | 4.8/5.0 (76 reviews) | LinkedIn-native ambassador content distribution with gamified engagement | "[Using the Employee Advocacy solutions -  new generated platform offered by Sharebee](https://www.g2.com/survey_responses/sharebee-review-10756285)" |
| 7 | [EveryoneSocial](https://www.g2.com/products/everyonesocial/reviews) | 4.5/5.0 (256 reviews) | Pre-approved content distribution through employee networks | "[A seamless way to officially share on social media.](https://www.g2.com/survey_responses/everyonesocial-review-4914555)" |
| 8 | [Sprout Social Employee Advocacy](https://www.g2.com/products/sprout-social-employee-advocacy/reviews) | 4.4/5.0 (62 reviews) | Pre-approved content sharing across employee networks | "[Grеat Tool for Amplifying Company Contеnt and Easy for Employееs to Usе](https://www.g2.com/survey_responses/sprout-social-employee-advocacy-review-10421837)" |
| 9 | [Haiilo](https://www.g2.com/products/haiilo-haiilo/reviews) | 4.6/5.0 (286 reviews) | Pre-approved content sharing across employee social networks | "[Intuitive community platform with creative features](https://www.g2.com/survey_responses/haiilo-review-12158924)" |
| 10 | [GaggleAMP](https://www.g2.com/products/gaggleamp/reviews) | 4.4/5.0 (378 reviews) | — | "[Great tool to help us making our employees brand advocates and amplify the brand voice](https://www.g2.com/survey_responses/gaggleamp-review-12712010)" |


## How Many Employee Advocacy Software Products Does G2 Track?
**Total Products under this Category:** 44

### Category Stats (Jul 2026)
- **Average Rating**: 4.55/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Apostle (+0.41%) - Among all products in this category, Apostle recorded the largest rating increase compared to last month
*Last updated: July 01, 2026*


## How Does G2 Rank Employee Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,400+ Authentic Reviews
- 44+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Employee Advocacy Software Is Best for Your Use Case?

- **Leader:** [DSMN8](https://www.g2.com/products/dsmn8/reviews)
- **Highest Performer:** [Sharebee](https://www.g2.com/products/sharebee/reviews)
- **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Best Free Software:** [DSMN8](https://www.g2.com/products/dsmn8/reviews)


---

**Sponsored**

### Vulse

Vulse is a LinkedIn-first employee advocacy platform that helps B2B companies turn their employees into trusted voices on LinkedIn. The platform combines data-powered content creation, LinkedIn analytics, and team coordination tools so marketing teams can launch, manage, and measure employee advocacy programmes without the complexity of enterprise platforms built for every social network. Vulse holds exclusive LinkedIn API permissions, giving it direct access to engagement data and profile analytics that go beyond standard sharing integrations. This means deeper performance insights and more accurate reporting on how employee content drives reach, engagement, and pipeline. Our analysis of 400 million LinkedIn impressions found that employee posts generate 14x more engagement than company page content. LinkedIn&#39;s algorithm now allocates approximately 65% of feed distribution to personal profiles and just 5% to company pages. Vulse is built to help companies capture that advantage by making it easy for employees to create, personalise, and share content that performs. The platform is ISO 27001 certified and designed for organisations that need security, compliance controls, and audit trails alongside advocacy functionality. Who Uses Vulse Vulse is built for B2B marketing teams, communications leads, HR professionals, and employee advocates at companies of any size. It is particularly well suited for marketing teams launching or scaling employee advocacy programmes on LinkedIn, companies where LinkedIn is the primary channel for brand visibility and lead generation, organisations in regulated industries such as financial services, healthcare, and pharma that need approval workflows and compliance controls, agencies managing LinkedIn content and advocacy across multiple clients, and sales teams using LinkedIn for social selling and thought leadership. What Makes Vulse Different LinkedIn-only focus. Vulse is purpose-built for LinkedIn rather than spread across every social network. Every feature, from content creation to analytics to AI writing, is designed specifically for how LinkedIn&#39;s algorithm and content formats work in 2026. This specialisation means better results on the platform that matters most for B2B companies. LinkedIn API access. Vulse holds LinkedIn API permissions that provide direct access to member-level engagement data and profile analytics. This gives users richer analytics and more accurate performance tracking than platforms relying on standard sharing APIs. Data-powered content creation with Tone Match. Vulse&#39;s AI analyses an employee&#39;s existing LinkedIn posts and writing style, then generates new content that matches their personal voice. This solves the biggest barrier to advocacy: employees not knowing what to post. Instead of generic templates, each employee gets content suggestions that sound like them. Personalisation by default. LinkedIn&#39;s algorithm penalises mass-identical resharing. If 50 employees share the same post word for word, the algorithm may only display it once. Vulse&#39;s content workflow encourages employees to personalise every post, resulting in 3.6x more engagement compared to identical shares. The platform provides the framework while employees add their own perspective. Built-in compliance and approval workflows. Pre-approved content kits, role-based permissions, keyword-triggered routing, and full audit trails for organisations that need governance over employee posting. Designed with regulated industries in mind, including financial services firms that need to meet FINRA social media supervision requirements and healthcare organisations navigating HIPAA constraints. ISO 27001 certified. Enterprise-grade security certification for companies that require verified data protection standards. Key Features Content Creation and AI Writing. AI-powered post generation that matches each employee&#39;s tone of voice. Employees can create LinkedIn posts from scratch, adapt suggested content, or personalise pre-approved templates. The platform supports text posts, document carousels, images, and video. The AI writing assistant helps employees overcome the blank page problem while ensuring every post sounds authentic rather than corporate. Employee Advocacy Management. Coordinate content sharing across distributed teams. Create content kits with approved themes, messaging, and visual assets that employees can personalise and publish. Track participation rates, posting frequency, and engagement metrics by individual team member. Identify your most active advocates and understand which content themes drive the strongest results. LinkedIn Analytics Dashboard. View performance data across all connected employee profiles in one centralised dashboard. Track impressions, engagement rate, clicks, comments, follower growth, and profile views. Identify top-performing content formats, optimal posting times, and trending topics. Compare employee content performance against company page benchmarks to quantify the advocacy advantage. Content Calendar and Scheduling. Plan and schedule LinkedIn content across employee accounts. Maintain a consistent posting cadence with a visual content calendar that shows what is going out, when, and from whom. Schedule posts for optimal engagement windows based on audience activity data. Amplify Content Distribution. Curate and distribute content to employee teams for sharing. Employees receive content suggestions they can personalise and publish with minimal effort. The system tracks which content gets shared, how employees modify it, and how personalised versions perform compared to the original. Profile Analytics. Access LinkedIn profile-level analytics including profile views, search appearances, and audience demographics. Understand which employees are building authority in specific topic areas and where audience attention is growing. Approval Workflows and Compliance Controls. Configure content approval rules based on role, content type, or keyword triggers. Posts containing product claims, financial projections, or client references can be automatically routed to compliance reviewers while thought leadership content proceeds through a lighter approval path. Maintain immutable audit trails of all content submissions, edits, approvals, and publications with timestamps and user attribution. Mentions and Social Listening. Monitor brand mentions and relevant conversations across LinkedIn. Identify engagement opportunities and trending topics within your industry. Post Creation Tools. Multiple content creation modes including AI-generated drafts, URL-to-post conversion that turns articles into LinkedIn-ready content, and manual creation with formatting guidance. Built-in best practice recommendations help employees write posts that align with what LinkedIn&#39;s algorithm rewards. Integrations Vulse integrates directly with LinkedIn through official API access, plus Slack, Microsoft Teams, and common workflow tools used by B2B marketing and communications teams. Pricing Vulse offers flexible pricing starting from individual plans for solo professionals through to team and enterprise tiers with advanced analytics, compliance features, and dedicated support. Free trials are available.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&amp;secure%5Bad_slot%5D=category_product_list&amp;secure%5Bcategory_id%5D=1436&amp;secure%5Bchosen_at%5D=2026-07-01T21%3A58%3A40Z&amp;secure%5Bdisplayable_resource_id%5D=1436&amp;secure%5Bdisplayable_resource_type%5D=Category&amp;secure%5Bmedium%5D=sponsored&amp;secure%5Bplacement_reason%5D=page_category&amp;secure%5Bplacement_resource_ids%5D%5B%5D=1436&amp;secure%5Bprioritized%5D=false&amp;secure%5Bproduct_id%5D=1334324&amp;secure%5Bresource_id%5D=1436&amp;secure%5Bresource_type%5D=Category&amp;secure%5Bsource_type%5D=category_page&amp;secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femployee-advocacy&amp;secure%5Btoken%5D=9903c2c8cc9bd9d2b037bc0f92e50111e3623e7d93da6c416c90f2fff499e95a&amp;secure%5Burl%5D=https%3A%2F%2Ftry.vulse.co%2F&amp;secure%5Burl_type%5D=custom_url)

---


## Employee Advocacy Software Features & Capabilities

### What are the Best Employee Advocacy Software with Auto-translation &amp; multiple language management?
Provides features for users to autotranslate social posts into multiple languages

**Top-rated Employee Advocacy Software for Auto-translation &amp; multiple language management:**
- [DSMN8](https://www.g2.com/products/dsmn8/reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews)
[Explore Employee Advocacy Software with Auto-translation &amp; multiple language management](https://www.g2.com/categories/employee-advocacy/f/auto-translation-multiple-language-management)

### What are the Best Employee Advocacy Software with KPI Tracking?
Allows employees to set KPIs for themselves that they can track

**Top-rated Employee Advocacy Software for KPI Tracking:**
- [DSMN8](https://www.g2.com/products/dsmn8/reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews)
[Explore Employee Advocacy Software with KPI Tracking](https://www.g2.com/categories/employee-advocacy/f/kpi-tracking)

### What are the Best Employee Advocacy Software with Adoption Insight?
Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy

**Top-rated Employee Advocacy Software for Adoption Insight:**
- [DSMN8](https://www.g2.com/products/dsmn8/reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews)
[Explore Employee Advocacy Software with Adoption Insight](https://www.g2.com/categories/employee-advocacy/f/adoption-insight)

### What are the Best Employee Advocacy Software with Trends?
Tracks trends such as which social channels are performing well and which news sources are trending

**Top-rated Employee Advocacy Software for Trends:**
- [DSMN8](https://www.g2.com/products/dsmn8/reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews)
[Explore Employee Advocacy Software with Trends](https://www.g2.com/categories/employee-advocacy/f/trends)


## What Are the Top-Rated Employee Advocacy Software Products in 2026?
### 1. [DSMN8](https://www.g2.com/products/dsmn8/reviews)
DSMN8 is the #1 employee advocacy platform, trusted by global brands like McKinsey, Nokia, and Dropbox. Our software makes it effortless for employees to become authentic brand advocates, social sellers, and thought leaders on social media. How DSMN8 works: 1. Centralize content in a custom-branded feed. 2. Enable employees to share approved content from desktop and mobile. 3. Measure results and ROI with the industry-leading analytics suite. Why DSMN8 stands out: - AI-powered content creation: Generate share-ready social media posts in seconds, always aligned with your company&#39;s tone of voice. - Dynamic Display: Give employees multiple images, captions, and formats (including LinkedIn carousels, documents &amp; video) for every post, so content feels authentic, not copy-paste. - Boost Post: Advocates can amplify company or executive posts with one click, maximizing reach and engagement. - Executive Influence: Elevate leaders on LinkedIn with dedicated tools for building thought leadership and delegating access securely. - Prove ROI: Track impact with advanced UTM tracking and customizable analytics dashboards. Export data for use in your chosen analytics software. Helping our clients empower their employees drives how we work, motivating us to deliver cutting-edge solutions and top-tier customer support. As a result, DSMN8 users have ranked us #1 for employee advocacy, and we&#39;ve been recognized on additional G2 &#39;Best Of&#39; lists, including: Top 50 UK Software Companies #1 Employee Advocacy Software #1 Momentum Leader for Employee Advocacy #1 Most Implementable Solution #1 Easiest Setup #1 Best Est. ROI #1 Best Results From marketing and sales to recruitment and internal communications, DSMN8 drives scalable results and measurable ROI. For more information, visit DSMN8.com.


**Average Rating:** 4.6/5.0
**Total Reviews:** 1,119
**How Do G2 Users Rate DSMN8?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 8.5/10 (Category avg: 8.4/10)
- **Content optimization:** 8.9/10 (Category avg: 8.7/10)
- **Coworker content:** 8.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind DSMN8?**

- **Seller:** [DSMN8](https://www.g2.com/sellers/dsmn8)
- **Company Website:** https://dsmn8.com/
- **Year Founded:** 2016
- **HQ Location:** Cambridge, Cambridgeshire
- **Twitter:** @dsmn8 (2,647 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13241739/ (57 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Recruitment Consultant, Account Executive
- **Top Industries:** Telecommunications, Information Technology and Services
- **Company Size:** 68% Enterprise, 24% Mid-Market


#### What Are DSMN8's Pros and Cons?

**Pros:**

- Ease of Use (328 reviews)
- Easy Sharing (197 reviews)
- Sharing Ease (178 reviews)
- Content Posting (143 reviews)
- Content Sharing (128 reviews)

**Cons:**

- Sharing Limitations (43 reviews)
- Sharing Issues (37 reviews)
- Limited Content (31 reviews)
- Post Limitations (29 reviews)
- Irrelevant Content (26 reviews)


### What Do G2 Reviewers Say About DSMN8?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of DSMN8, enjoying its user-friendly setup and smooth navigation experience.
- Users appreciate the **easy sharing** capabilities of DSMN8, enabling quick and convenient dissemination of important updates.
- Users appreciate the **ease of sharing** with DSMN8, enjoying quick and effortless dissemination of company news.
- Users value the **automated content posting** feature, which enhances visibility and saves time for other tasks.
- Users appreciate the **ease of content sharing** with DSMN8, enhancing networking and social media presence seamlessly.

**Cons:**

- Users find the **sharing limitations** frustrating, hindering their ability to advocate for their company effectively on social media.
- Users report **sharing issues** with DSMN8, including problems with Twitter/X integration and unintentional content sharing.
- Users feel the **limited content availability** on DSMN8 hinders their ability to share diverse posts regularly.
- Users desire the **post limitations** of DSMN8, restricting their ability to effectively promote and advocate for their company.
- Users experience **irrelevant content** at times, noting inconsistency in language and a lack of domain-specific material.

#### What Are Recent G2 Reviews of DSMN8?

**"[Authentic, Instant Sharing That Boosted My LinkedIn Networking](https://www.g2.com/survey_responses/dsmn8-review-12669871)"**

**Rating:** 4.5/5.0 stars
*— Kieran B.*

[Read full review](https://www.g2.com/survey_responses/dsmn8-review-12669871)

---

**"[One-Click Scheduling That Saves Time and Keeps Your Professional Presence Active](https://www.g2.com/survey_responses/dsmn8-review-12682088)"**

**Rating:** 4.5/5.0 stars
*— Rohatash A.*

[Read full review](https://www.g2.com/survey_responses/dsmn8-review-12682088)

---


#### What Are G2 Users Discussing About DSMN8?

- [What is DSMN8 used for?](https://www.g2.com/discussions/what-is-dsmn8-used-for) - 4 comments, 2 upvotes

### 2. [Vista Social](https://www.g2.com/products/vista-social/reviews)
Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management, link in bio, employee advocacy and much more.


**Average Rating:** 4.8/5.0
**Total Reviews:** 1,099
**How Do G2 Users Rate Vista Social?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10)
- **Integrations:** 9.4/10 (Category avg: 8.4/10)
- **Content optimization:** 9.5/10 (Category avg: 8.7/10)
- **Coworker content:** 9.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind Vista Social?**

- **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc)
- **Company Website:** https://vistasocial.com
- **Year Founded:** 2022
- **HQ Location:** New York, US
- **Twitter:** @vistasocialapp (2,663 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/vistasocial/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 72% Small-Business, 26% Mid-Market


#### What Are Vista Social's Pros and Cons?

**Pros:**

- Ease of Use (562 reviews)
- Social Media Management (455 reviews)
- Features (369 reviews)
- Post Scheduling (340 reviews)
- Centralized Management (337 reviews)

**Cons:**

- Learning Curve (80 reviews)
- Missing Features (69 reviews)
- Social Media Limitations (67 reviews)
- Improvement Needed (65 reviews)
- Linking Issues (60 reviews)


### What Do G2 Reviewers Say About Vista Social?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Vista Social&#39;s **ease of use** unparalleled, streamlining social media management with intuitive features and automation.
- Users praise the **comprehensive social media management features** of Vista Social, enhancing their content creation and organization.
- Users admire the **user-friendly interface and feature-rich platform** of Vista Social, perfect for small to medium businesses.
- Users love the **easy post scheduling** in Vista Social, complemented by organized notifications and a useful unified inbox.
- Users value the **centralized management** of Vista Social, finding it efficient for handling multiple accounts seamlessly.

**Cons:**

- Users find the **learning curve** of Vista Social a bit confusing, but appreciate that it improves with use.
- Users note the **missing features** like LinkedIn DMs and mobile app capabilities limit Vista Social&#39;s effectiveness.
- Users are frustrated by the **delay in real-time updates** that hinder prompt customer responses and may lead to losses.
- Users note that there is **room for improvement** in the AI assistant&#39;s accuracy and dashboard analytics.
- Users often face **linking issues** with Vista Social, complicating data syncing and account integration across platforms.

#### What Are Recent G2 Reviews of Vista Social?

**"[Vista Social: User-Friendly, Reliable Posting, and Powerful Automations](https://www.g2.com/survey_responses/vista-social-review-12895619)"**

**Rating:** 5.0/5.0 stars
*— Devin B.*

[Read full review](https://www.g2.com/survey_responses/vista-social-review-12895619)

---

**"[Easy way to manage multiple social media accounts](https://www.g2.com/survey_responses/vista-social-review-13031656)"**

**Rating:** 5.0/5.0 stars
*— sohail a.*

[Read full review](https://www.g2.com/survey_responses/vista-social-review-13031656)

---



### 3. [Oktopost](https://www.g2.com/products/oktopost/reviews)
Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world&#39;s leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.


**Average Rating:** 4.4/5.0
**Total Reviews:** 190
**How Do G2 Users Rate Oktopost?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Integrations:** 9.6/10 (Category avg: 8.4/10)
- **Content optimization:** 9.5/10 (Category avg: 8.7/10)
- **Coworker content:** 8.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Oktopost?**

- **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost)
- **Company Website:** https://www.oktopost.com
- **Year Founded:** 2013
- **HQ Location:** Ramat Gan, Israel
- **Twitter:** @Oktopost (4,069 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/oktopost/ (123 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 49% Mid-Market, 26% Enterprise


#### What Are Oktopost's Pros and Cons?

**Pros:**

- Ease of Use (27 reviews)
- Post Scheduling (17 reviews)
- Features (15 reviews)
- Scheduling (15 reviews)
- Analytics (13 reviews)

**Cons:**

- Improvement Needed (9 reviews)
- Missing Features (5 reviews)
- Data Inaccuracy (3 reviews)
- Inaccurate Analytics (3 reviews)
- Limited Analytics (3 reviews)


### What Do G2 Reviewers Say About Oktopost?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Oktopost&#39;s platform to be **intuitive and user-friendly** , enhancing their social media management experience significantly.
- Users value the **post scheduling capabilities** of Oktopost, appreciating its intuitive interface and effective campaign management.
- Users appreciate Oktopost&#39;s **intuitive interface and useful integrations** , enhancing social media management and advocacy efforts effectively.
- Users appreciate the **easy scheduling** and intuitive calendar function of Oktopost, enhancing their social media management experience.
- Users value Oktopost&#39;s **intuitive analytics** , which simplify tracking KPIs and enhance social media strategy effectiveness.

**Cons:**

- Users report that **inaccurate data and slow response times** hinder the Oktopost experience and its functionality.
- Users report significant issues with **missing features** , particularly with social listening and integration capabilities on Oktopost.
- Users face issues with **data inaccuracy** from dashboards and lengthy response times for fixes, impacting overall reliability.
- Users report **inaccurate analytics** from Oktopost, with discrepancies causing confusion in tracking and reporting performance.
- Users highlight **limited analytics** in Oktopost, experiencing inaccuracies and insufficient data for effective engagement tracking.

#### What Are Recent G2 Reviews of Oktopost?

**"[Great features, great customer service, great tool for social media managers](https://www.g2.com/survey_responses/oktopost-review-11728255)"**

**Rating:** 5.0/5.0 stars
*— Holly K.*

[Read full review](https://www.g2.com/survey_responses/oktopost-review-11728255)

---

**"[All-in-one social media tool with strong support](https://www.g2.com/survey_responses/oktopost-review-12980794)"**

**Rating:** 4.5/5.0 stars
*— Andrea  B.*

[Read full review](https://www.g2.com/survey_responses/oktopost-review-12980794)

---



### 4. [Hootsuite Amplify](https://www.g2.com/products/hootsuite-amplify/reviews)
Hootsuite Amplify is an employee advocacy tool that makes it easy for your employees to safely share your content—extending your social reach. Amplify makes it simple for passionate employees to share approved company announcements, promote marketing campaigns, or support corporate responsibility and community initiatives. Your employees can become a trusted megaphone for your organization, and you can ensure that messaging is consistent while you measure the impact of your content. With our mobile-centric solution, your employees will easily be able to build their professional brand on social, share content with their networks, and stay on top of news and trends across different departments, divisions, and regions. Content recommendations powered by machine learning and leaderboards that add a touch of gamification help drive adoption and encourage engagement, by making it more relevant and rewarding for your employees. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Boost your social reach with employee advocacy using Hootsuite Amplify. To learn more, visit - https://www.hootsuite.com/products/amplify


**Average Rating:** 4.4/5.0
**Total Reviews:** 199
**How Do G2 Users Rate Hootsuite Amplify?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Integrations:** 7.7/10 (Category avg: 8.4/10)
- **Content optimization:** 8.0/10 (Category avg: 8.7/10)
- **Coworker content:** 7.2/10 (Category avg: 8.1/10)

**Who Is the Company Behind Hootsuite Amplify?**

- **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite)
- **Year Founded:** 2008
- **HQ Location:** Vancouver, BC
- **Twitter:** @hootsuite (6,164,377 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,751 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 39% Small-Business, 31% Mid-Market


#### What Are Hootsuite Amplify's Pros and Cons?

**Pros:**

- Content Management (2 reviews)
- Ease of Use (2 reviews)
- Effective (2 reviews)
- AI Features (1 reviews)
- Analytics (1 reviews)

**Cons:**

- Limited Content (2 reviews)
- Difficulty in Navigation (1 reviews)
- Sharing Limitations (1 reviews)


### What Do G2 Reviewers Say About Hootsuite Amplify?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **intuitive content management** of Hootsuite Amplify, making sharing and scheduling effortless.
- Users find Hootsuite Amplify&#39;s **ease of use** exceptional, facilitating straightforward sharing and scheduling of content.
- Users appreciate the **simplicity of employee advocacy** with Hootsuite Amplify, making content sharing effortless and intuitive.
- Users find the **simplicity of employee advocacy** in Hootsuite Amplify enhances their content sharing experience considerably.
- Users appreciate the **intuitive analytics** of Hootsuite Amplify, streamlining the process of sharing and tracking content efficiently.

**Cons:**

- Users feel the **content library is limited** , making it hard to find older posts and specific assets.
- Users find the **difficulty in navigation** challenging, often struggling to locate older posts and specific assets.
- Users desire an improved **sharing capability** , particularly for targeted content related to their interests and affiliations.

#### What Are Recent G2 Reviews of Hootsuite Amplify?

**"[One of the best tools to getting employees to post and reshare company content](https://www.g2.com/survey_responses/hootsuite-amplify-review-11747090)"**

**Rating:** 5.0/5.0 stars
*— Sarah A.*

[Read full review](https://www.g2.com/survey_responses/hootsuite-amplify-review-11747090)

---

**"[Streamlined Employee Advocacy Made Easy](https://www.g2.com/survey_responses/hootsuite-amplify-review-12067710)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Education Management*

[Read full review](https://www.g2.com/survey_responses/hootsuite-amplify-review-12067710)

---


#### What Are G2 Users Discussing About Hootsuite Amplify?

- [What is Hootsuite Amplify used for?](https://www.g2.com/discussions/what-is-hootsuite-amplify-used-for)
- [What&#39;s new in Hootsuite?](https://www.g2.com/discussions/what-s-new-in-hootsuite)
- [What is the Amplify app?](https://www.g2.com/discussions/what-is-the-amplify-app)
- [How much does hootsuite amplify cost?](https://www.g2.com/discussions/how-much-does-hootsuite-amplify-cost) - 1 comment
- [What is amplify on Hootsuite?](https://www.g2.com/discussions/what-is-amplify-on-hootsuite)

### 5. [Sociabble](https://www.g2.com/products/sociabble/reviews)
The all-in-one platform for internal communication, intranet, knowledge management, and employee advocacy. Sociabble is a multichannel SaaS solution designed to communicate effectively with all employees, from office to field. It is built to provide the same rich, intuitive, and efficient experience on mobile and desktop. A solution designed for the challenges of large organizations Sociabble supports complex international organizations by offering precise audience management and multilingual capabilities, including instant translation. Employee onboarding is simplified through secure and structured identification protocols (SSO, whitelisting, etc.), enabling large-scale deployment. Sociabble partners with global leaders across various industries, such as AXA, Coca-Cola CCEP, Tata Consultancy Services, Primark, and CMA CGM. A single platform to meet multiple strategic needs Sociabble is highly customizable, designed to adapt to the priorities and challenges specific to each organization. It can be deployed in different ways depending on the desired use cases: • Internal communication tool, to share key news and announcements in an engaging way. • Modern intranet, to centralize content, applications, documents, and daily-use resources. • Knowledge base, to structure, share, and make internal knowledge easily accessible to all employees. • Employee and leader advocacy solution, to amplify the voice of the company and its executives on social media. Each organization activates only the functional modules it needs and can evolve the platform over time, in line with its strategy and usage. Communicate and engage all employees through the most comprehensive multichannel distribution on the market Sociabble aggregates content from enterprise social networks, curation tools, official announcements, and internal contributions. This content is then organized into thematic spaces and highlighted in a personalized feed unique to each employee. The platform makes it easy to distribute messages across all communication channels used in the organization: • TV screens • Newsletters • Social media • Mobile app • Desktop version • Microsoft Teams • Intranet &amp; SharePoint Employees thus receive the right information at the right time, on the channels they use daily. The result: communication that is more visible, coherent, and engaging for all teams, from office to field. Engagement mechanics built into the core of the platform Gamification, recognition messages, points, leaderboards, and rewards are natively integrated into the platform. These features help highlight contributions, motivate employees, and strengthen engagement without adding operational complexity for your teams. A platform recognized by experts for its advanced AI capabilities\* Ask AI is the conversational entry point of the platform. It allows employees and communication teams to easily perform many actions directly from Sociabble. Key use cases include: • Content generation and adaptation: creating news, visuals, quizzes, video dubbing, transcription, and chaptering of videos and podcasts, etc. • Intelligent search, RAG, and specialized AI agents: fast access to relevant information, both within Sociabble and connected sources. • Integration of “Micro-apps”: performing everyday tasks (leave requests, IT tickets, etc.) via third-party tools like Workday, ServiceNow, or SAP, without leaving the platform. With Ask AI, Sociabble becomes a true productivity accelerator for all employees. High standards of security and compliance Sociabble meets the security standards expected by the most demanding organizations. The platform is ISO 27001 certified, natively GDPR-compliant, and hosted with geo-redundancy on Microsoft Azure in Europe. Companies thus maintain full control over their data and usage. In conclusion, Sociabble is a robust, secure, and scalable platform designed to sustainably support internal communication, knowledge management, and employee advocacy strategies for large organizations, regardless of their size or complexity. \*According to the ClearBox Intranet &amp; Employee Experience 2025 Report


**Average Rating:** 4.7/5.0
**Total Reviews:** 399
**How Do G2 Users Rate Sociabble?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.9/10 (Category avg: 8.4/10)
- **Content optimization:** 9.0/10 (Category avg: 8.7/10)
- **Coworker content:** 8.9/10 (Category avg: 8.1/10)

**Who Is the Company Behind Sociabble?**

- **Seller:** [Poppulo](https://www.g2.com/sellers/poppulo)
- **Company Website:** https://www.poppulo.com
- **Year Founded:** 1996
- **HQ Location:** Denver, US
- **Twitter:** @poppulosays (5,377 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10831339/ (538 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Communications Manager
- **Top Industries:** Information Technology and Services, Insurance
- **Company Size:** 56% Enterprise, 40% Mid-Market


#### What Are Sociabble's Pros and Cons?

**Pros:**

- Ease of Use (54 reviews)
- Customer Support (42 reviews)
- Helpful (38 reviews)
- Employee Engagement (35 reviews)
- Features (33 reviews)

**Cons:**

- Missing Features (14 reviews)
- Confusion (8 reviews)
- Limited Customization (7 reviews)
- Limited Features (7 reviews)
- Poor Design (7 reviews)


### What Do G2 Reviewers Say About Sociabble?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Sociabble&#39;s **ease of use** exceptional, making communication seamless and intuitive across platforms.
- Users praise the **quick and excellent customer support** from Sociabble, enhancing their overall user experience.
- Users find Sociabble to be a **helpful tool** for building engagement and enhancing team collaboration effortlessly.
- Users appreciate the **simplified and energizing employee advocacy** of Sociabble, fostering better communication and engagement.
- Users value the **ease of use and comprehensive features** of Sociabble, fostering effective employee advocacy and communication.

**Cons:**

- Users find the **missing features** in Sociabble hinder usability, lacking essential functionalities like post tracking and scheduling.
- Users face **confusion** with Sociabble due to its complexity and need for guidance, impacting overall usability.
- Users find **limited customization options** in Sociabble hinder effective communication and overall user experience.
- Users feel that the platform has **limited features** that hinder usability and personalization, impacting overall effectiveness.
- Users criticize the **poor design** of Sociabble, finding it cumbersome and in need of a more intuitive user experience.

#### What Are Recent G2 Reviews of Sociabble?

**"[Sociabble, a loyal ally of social selling](https://www.g2.com/survey_responses/sociabble-review-10572626)"**

**Rating:** 5.0/5.0 stars
*— Chloé G.*

[Read full review](https://www.g2.com/survey_responses/sociabble-review-10572626)

---

**"[Sociabble Makes Employee Communication and Engagement Easy](https://www.g2.com/survey_responses/sociabble-review-12897928)"**

**Rating:** 4.0/5.0 stars
*— Nour A.*

[Read full review](https://www.g2.com/survey_responses/sociabble-review-12897928)

---


#### What Are G2 Users Discussing About Sociabble?

- [What is Sociabble used for?](https://www.g2.com/discussions/what-is-sociabble-used-for)

### 6. [Sharebee](https://www.g2.com/products/sharebee/reviews)
If you want to reach thousands of ears, speak through hundreds of 👄 mouths. We make your employees feel comfortable on social media and want to share their stories about projects, solutions, passions, and achievements. We show you how to authentically reach your target audience on a large scale, whether they are customers, candidates, or partners. A well-managed Employee Advocacy program functions like a 🐝🐝 beehive – everyone has their tasks to fulfill and contributes to ultimately producing precious honey. 💻 Sharebee Platform has everything you need – all in one place! 🟡 Content Library Your ambassadors get access to a database of current, “safe”, categorised content. They can customize them, based on personal style, add graphics and schedule posts for the future, or immediately publish a post on their profile directly through Sharebee. Your ambassador can also use the post-creating software and prepare the post themselves, just like on social media. 🟡 Advanced analytics A bird’s-eye view of your company’s entire programme. You can see the reach generated by the entire company, specific departments, or individual users over time. Fully interactive data sets provide detailed insights, showing which content performs best, which ambassadors are most active, and which are most effective. 🟡 Gamification The gamification algorithm tracks points and automatically creates rankings depending on the activity and effectiveness of your ambassadors. This strengthens engagement and allows you to objectively reward the best ambassadors, which has a very positive impact on the program results. 🟡 Mobile app Use Sharebee with ease on your mobile devices. The program’s logo will appear on your ambassadors’ smartphones, allowing them to publish new content on the go. 🟡 AI support We have integrated Sharebee with ChatGPT. If you’re not feeling inspired or are struggling to find the right words, you can ask artificial intelligence for some help. mAIa, Sharebees’s AI bee, can generate drafts on any given topic, summarise articles, or propose several alternative versions of your post in the style of your choice. You create content, post, engage, analyse, draw conclusions. Sharebee is your command center for Employee Advocacy or Social Selling. Your ambassadors will thank you for it. Want to see our platform and ask questions about how it works? It’s easy! We will guide you through the key features during our virtual meeting and discuss your organization’s needs. https://sharebee.pl/en/request-a-free-demo/


**Average Rating:** 4.8/5.0
**Total Reviews:** 76
**How Do G2 Users Rate Sharebee?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Integrations:** 8.7/10 (Category avg: 8.4/10)
- **Content optimization:** 9.3/10 (Category avg: 8.7/10)
- **Coworker content:** 8.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind Sharebee?**

- **Seller:** [Sharebee](https://www.g2.com/sellers/sharebee)
- **Year Founded:** 2018
- **HQ Location:** Warszawa, PL
- **LinkedIn® Page:** https://www.linkedin.com/company/getsharebee (31 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Banking, Information Technology and Services
- **Company Size:** 54% Enterprise, 37% Mid-Market


#### What Are Sharebee's Pros and Cons?

**Pros:**

- Customer Support (19 reviews)
- Ease of Use (19 reviews)
- Features (16 reviews)
- Engagement (14 reviews)
- Analytics (13 reviews)

**Cons:**

- Limited Content (4 reviews)
- Poor LinkedIn Integration (3 reviews)
- Tagging Issues (3 reviews)
- Login Issues (2 reviews)
- UX Improvement (2 reviews)


### What Do G2 Reviewers Say About Sharebee?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **excellent customer support** of Sharebee, enhancing the overall user experience and accessibility.
- Users appreciate the **user-friendly interface** of Sharebee, making employee advocacy management effortless and efficient.
- Users appreciate the **intuitive design and robust analytics** of Sharebee, enhancing their employee advocacy efforts seamlessly.
- Users value the **intuitive engagement features** of Sharebee, making content sharing effortless and promoting active participation.
- Users value the **real-time analytics** of Sharebee, gaining actionable insights into engagement and content reach.

**Cons:**

- Users find the **limited content** provided by Sharebee lacks specificity for specialized industries, which affects usability.
- Users experience **poor LinkedIn integration** , making it difficult to fully engage with LinkedIn content seamlessly.
- Users are frustrated by the **limitation of tagging outside users** , which hampers engagement and sharing capabilities.
- Users face **login issues** , struggling with password resets and complicated first-time access to Sharebee&#39;s platform.
- Users suggest an **improved mobile app interface** for better scaling on smaller screens, enhancing overall experience.

#### What Are Recent G2 Reviews of Sharebee?

**"[Effortless Employee Advocacy with Intuitive, User-Friendly Tools](https://www.g2.com/survey_responses/sharebee-review-11977601)"**

**Rating:** 5.0/5.0 stars
*— Eliza M.*

[Read full review](https://www.g2.com/survey_responses/sharebee-review-11977601)

---

**"[Using the Employee Advocacy solutions -  new generated platform offered by Sharebee](https://www.g2.com/survey_responses/sharebee-review-10756285)"**

**Rating:** 5.0/5.0 stars
*— Martyna S.*

[Read full review](https://www.g2.com/survey_responses/sharebee-review-10756285)

---



### 7. [EveryoneSocial](https://www.g2.com/products/everyonesocial/reviews)
EveryoneSocial is an employee advocacy platform that transforms employees into influencers by enabling them to easily create and share authentic content. Some of the world’s highest-performing organizations, including Qualtrics, Meta, and Highspot are EveryoneSocial customers who trust us to help deliver content distribution at scale, expand their brand awareness, and drive business growth through the power of employee networks. No matter if you’re a small start-up or you’re a global workplace with thousands of employees, your needs are the same. You need to grow, and in order to grow: You need to hire. You need to market.You need to sell.


**Average Rating:** 4.5/5.0
**Total Reviews:** 256
**How Do G2 Users Rate EveryoneSocial?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.4/10)
- **Content optimization:** 9.1/10 (Category avg: 8.7/10)
- **Coworker content:** 8.9/10 (Category avg: 8.1/10)

**Who Is the Company Behind EveryoneSocial?**

- **Seller:** [Everyone Social](https://www.g2.com/sellers/everyone-social)
- **Year Founded:** 2012
- **HQ Location:** Salt Lake City, UT
- **Twitter:** @EveryoneSocial (3,164 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2856193/ (86 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 77% Enterprise, 20% Mid-Market



#### What Are Recent G2 Reviews of EveryoneSocial?

**"[A seamless way to officially share on social media.](https://www.g2.com/survey_responses/everyonesocial-review-4914555)"**

**Rating:** 5.0/5.0 stars
*— Sid M.*

[Read full review](https://www.g2.com/survey_responses/everyonesocial-review-4914555)

---

**"[A Social Media Manager&#39;s best sidekick - fantastic tool!](https://www.g2.com/survey_responses/everyonesocial-review-9972585)"**

**Rating:** 5.0/5.0 stars
*— Riven Alyx B.*

[Read full review](https://www.g2.com/survey_responses/everyonesocial-review-9972585)

---



### 8. [Sprout Social Employee Advocacy](https://www.g2.com/products/sprout-social-employee-advocacy/reviews)
Employee Advocacy by Sprout Social is a specialized software solution designed to empower employees to become brand advocates through a user-friendly platform. This tool facilitates the sharing of content with just a few clicks, allowing organizations to leverage their workforce&#39;s social networks effectively. By integrating seamlessly with Sprout Social&#39;s broader suite of social media management tools, Employee Advocacy enables companies to streamline their social media and advocacy efforts while providing measurable insights into their impact. Targeted primarily at organizations looking to enhance their brand presence and engage employees in marketing efforts, Employee Advocacy caters to a diverse audience, including marketing teams, HR departments, and corporate communications. The platform is particularly beneficial for companies aiming to amplify their reach through authentic employee voices, turning staff into credible ambassadors for the brand. This approach not only enhances brand visibility but also fosters a culture of engagement and collaboration within the organization. Key features of Employee Advocacy include customizable employee newsletters, which help reinforce shared content and keep employees informed about the latest marketing initiatives. The platform also ensures compliance with pre-approved messaging, allowing users to share content confidently while adhering to brand guidelines. Additionally, the ability to measure the return on investment (ROI) of advocacy programs provides organizations with valuable insights into the effectiveness of their efforts, enabling data-driven decision-making. The unique selling points of Employee Advocacy lie in its intuitive design and the ease of use it offers. With a focus on immediate adoption, the platform minimizes the learning curve for employees, encouraging participation and maximizing engagement. By facilitating content circulation within the company and simplifying the sharing process, Sprout Social&#39;s advocacy tool stands out as a comprehensive solution for organizations looking to harness the power of their employees in promoting their brand. With over 30,000 brands and organizations served, Sprout Social has established itself as a leader in the employee advocacy space. The platform&#39;s ability to drive business forward through social engagement is evident in the success stories of various enterprises that have effectively utilized its features to enhance their marketing strategies. Employee Advocacy by Sprout Social represents a strategic investment for companies aiming to cultivate a strong, engaged workforce that actively contributes to their brand narrative.


**Average Rating:** 4.4/5.0
**Total Reviews:** 62
**How Do G2 Users Rate Sprout Social Employee Advocacy?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 6.9/10 (Category avg: 8.4/10)
- **Content optimization:** 7.1/10 (Category avg: 8.7/10)
- **Coworker content:** 5.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind Sprout Social Employee Advocacy?**

- **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social)
- **Company Website:** https://sproutsocial.com
- **Year Founded:** 2010
- **HQ Location:** Chicago, IL
- **Twitter:** @SproutSocial (116,252 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 63% Mid-Market, 24% Enterprise


#### What Are Sprout Social Employee Advocacy's Pros and Cons?

**Pros:**

- Analytics (2 reviews)
- Ease of Use (2 reviews)
- Brand Promotion (1 reviews)
- Content Management (1 reviews)
- Content Sharing (1 reviews)

**Cons:**

- Connection Issues (1 reviews)
- Content Management Issues (1 reviews)
- Difficult Learning Process (1 reviews)
- Inaccurate Analytics (1 reviews)
- Integration Issues (1 reviews)


### What Do G2 Reviewers Say About Sprout Social Employee Advocacy?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **insightful analytics** of Sprout Social Employee Advocacy, aiding in performance tracking and strategy refinement.
- Users value the **ease of use** in Sprout Social Employee Advocacy, allowing effortless content sharing and engagement.
- Users appreciate the **brand promotion** aspect of Sprout Social Employee Advocacy, enhancing engagement and organic marketing.
- Users appreciate the **easy content sharing** on Sprout Social, enhancing brand consistency and user comfort.
- Users love the **content sharing capability** of Sprout Social Employee Advocacy, enabling easy distribution of messages and ideas.

**Cons:**

- Users face **connection issues** with Sprout Social Employee Advocacy, making it difficult to engage effectively in large organizations.
- Users find **content management issues** challenging, especially with constant updates and data integration in large organizations.
- Users find the **difficult learning process** challenging, especially with integration and customer service responsiveness.
- The analytics feature lacks **granular insights** , making it difficult to understand employee engagement effectively.
- Users find **integration issues** challenging, making it hard to optimize the tool for their teams and get support.

#### What Are Recent G2 Reviews of Sprout Social Employee Advocacy?

**"[Great Tool to Boost Social Activity and Employee Engagement](https://www.g2.com/survey_responses/sprout-social-employee-advocacy-review-9588953)"**

**Rating:** 5.0/5.0 stars
*— Lizzie P.*

[Read full review](https://www.g2.com/survey_responses/sprout-social-employee-advocacy-review-9588953)

---

**"[Grеat Tool for Amplifying Company Contеnt and Easy for Employееs to Usе](https://www.g2.com/survey_responses/sprout-social-employee-advocacy-review-10421837)"**

**Rating:** 4.5/5.0 stars
*— Divangi J.*

[Read full review](https://www.g2.com/survey_responses/sprout-social-employee-advocacy-review-10421837)

---


#### What Are G2 Users Discussing About Sprout Social Employee Advocacy?

- [How does Bambu help engage employees?](https://www.g2.com/discussions/how-does-bambu-help-engage-employees)
- [What is Sprout Social Good For?](https://www.g2.com/discussions/what-is-sprout-social-good-for)
- [How do you use Bambu Sprout Social?](https://www.g2.com/discussions/how-do-you-use-bambu-sprout-social)
- [What is Bambu platform?](https://www.g2.com/discussions/what-is-bambu-platform)

### 9. [Haiilo](https://www.g2.com/products/haiilo-haiilo/reviews)
Haiilo is an employee experience platform designed to simplify the digital workplace and bring communication, knowledge, tools, and AI into one connected experience. Haiilo helps organisations bring systems and channels together in one place, giving employees a clear starting point for work and making it easier to find information, stay aligned, and complete tasks without switching between tools. Built for distributed, hybrid, and global teams, Haiilo supports internal communications, HR, and IT teams in delivering consistent information and improving how employees access and use workplace systems. What Haiilo helps you do Reach every employee, everywhere Deliver communication to office-based and frontline employees across mobile, desktop, email, and other channels from a single platform. Create a central access point for work Provide one place where employees can find company information, access tools, and navigate systems without needing to know where content lives. Enable two-way communication Support structured communication as well as discussion, feedback, and knowledge sharing through pages, communities, and content formats. Reduce system and channel fragmentation Connect tools such as Microsoft Teams, SharePoint, and other enterprise systems into one experience, reducing the need to switch between applications. Improve access to information with AI Use AI to remove busy work, provide summaries, and help employees find answers more quickly within their existing workflows. Measure communication and engagement Track reach, engagement, and content performance through built-in analytics to understand what is being used and where gaps exist. Who it’s for Internal communications teams HR and people teams IT teams responsible for the digital workplace Why Haiilo Haiilo combines communication, knowledge access, and system integration into a single platform, helping organisations reduce complexity and make everyday work easier to navigate. Product information Haiilo is an employee experience platform that simplifies the digital workplace by bringing communication, knowledge, tools, and AI into one connected experience. Many organisations operate across multiple systems that don’t work well together. This creates fragmentation, makes information harder to find, and increases the effort required to complete everyday tasks. Haiilo addresses this by providing a single access point where employees can find information, access tools, and stay aligned. The platform integrates with existing systems rather than replacing them, acting as an experience layer that reduces context switching and improves how employees interact with their digital workplace. AI capabilities support this by helping employees find information easily, summarise content, and complete tasks more efficiently within the flow of work. For internal communications and HR teams, Haiilo provides a structured way to deliver information and measure engagement. For IT teams, it offers a way to simplify the user experience across systems without large-scale transformation projects. The result is a more consistent, accessible, and usable digital workplace where employees can work with greater clarity and less friction.


**Average Rating:** 4.6/5.0
**Total Reviews:** 286
**How Do G2 Users Rate Haiilo?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.4/10)
- **Integrations:** 9.3/10 (Category avg: 8.4/10)
- **Content optimization:** 9.4/10 (Category avg: 8.7/10)
- **Coworker content:** 9.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind Haiilo?**

- **Seller:** [Haiilo](https://www.g2.com/sellers/haiilo)
- **Company Website:** https://haiilo.com/
- **Year Founded:** 2010
- **HQ Location:** Hamburg, Hamburg
- **Twitter:** @haiilo_company (3,570 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/haiilo/ (266 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Accounting
- **Company Size:** 49% Enterprise, 42% Mid-Market


#### What Are Haiilo's Pros and Cons?

**Pros:**

- Communication (14 reviews)
- Ease of Use (12 reviews)
- Team Collaboration (9 reviews)
- Features (7 reviews)
- Sharing (7 reviews)

**Cons:**

- Lack of Customization (3 reviews)
- Limited Customization (3 reviews)
- Difficult Navigation (2 reviews)
- Expensive (2 reviews)
- Technical Issues (2 reviews)


### What Do G2 Reviewers Say About Haiilo?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love how Haiilo enhances **internal communication** , making it effortless to connect and share updates with colleagues.
- Users appreciate the **ease of use** in Haiilo, simplifying communication and enhancing collaboration within the organization.
- Users highlight Haiilo&#39;s **effective team collaboration** features, enhancing communication and engagement among colleagues effortlessly.
- Users love the **user-friendly features** of Haiilo, praising its effective internal communication and seamless collaboration tools.
- Users love the **ease of sharing content** with colleagues, making internal communication seamless and effective.

**Cons:**

- Users express frustration over the **lack of customization** , limiting their ability to tailor the platform to specific needs.
- Users are frustrated by the **limited customization** options with Haiilo, impacting their design flexibility and user experience.
- Users experience **difficult navigation** in Haiilo&#39;s app, complicating access and leading to frustration and loss of trust.
- Users find Haiilo **too expensive** for small companies, especially when needing additional features that incur extra costs.
- Users face significant **technical issues** with Haiilo, including rigid design options and insufficient support for troubleshooting.

#### What Are Recent G2 Reviews of Haiilo?

**"[Easy to Use with a Great User Interface](https://www.g2.com/survey_responses/haiilo-review-12700645)"**

**Rating:** 4.5/5.0 stars
*— Noa I.*

[Read full review](https://www.g2.com/survey_responses/haiilo-review-12700645)

---

**"[Intuitive community platform with creative features](https://www.g2.com/survey_responses/haiilo-review-12158924)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/haiilo-review-12158924)

---



### 10. [GaggleAMP](https://www.g2.com/products/gaggleamp/reviews)
GaggleAMP is an employee advocacy platform that enables organizations to easily distribute content for employees to share on social media, helping amplify brand reach and engagement. With a simple, scalable approach, it makes content sharing authentic and rewarding—all while driving measurable results. When employees actively promote your brand, their networks listen. That’s where GaggleAMP shines—helping organizations unlock social engagement that feels natural, not forced. It empowers teams to become brand ambassadors, extending marketing reach beyond traditional channels. At its core, GaggleAMP is built for marketing and communications teams who want to supercharge their brand presence. By curating personalized content for employees to share, companies can organically drive awareness, generate leads, and maximize ROI—all while fostering a culture of advocacy. How It Works 1. AI-Driven Personalization: Gaggle Managers can curate and distribute unique, tailored content to each employee advocate, ensuring relevance while maintaining brand consistency. Employees receive suggested posts that align with their interests and expertise, making advocacy effortless. 2. Gamification &amp; Community Building: Leaderboards, rewards, and friendly competition foster a culture of advocacy, encouraging employees to participate and collaborate. The more they engage, the greater their impact—and the more recognition they receive. 3. Performance Tracking &amp; Insights: Employees can easily track their contributions, see their impact, and stay motivated to participate. 4. Measurable ROI: Wondering about results? Our ROI calculator shows the benefits before you commit—no personal info is required. Plus, robust analytics help teams measure reach, engagement, and overall success. With GaggleAMP, advocacy isn’t just a strategy—it’s a movement. By bringing teams together and making social engagement effortless, organizations can boost visibility, generate leads, and drive lasting business success.


**Average Rating:** 4.4/5.0
**Total Reviews:** 378
**How Do G2 Users Rate GaggleAMP?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Integrations:** 8.2/10 (Category avg: 8.4/10)
- **Content optimization:** 8.0/10 (Category avg: 8.7/10)
- **Coworker content:** 8.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind GaggleAMP?**

- **Seller:** [GaggleAMP, Inc](https://www.g2.com/sellers/gaggleamp-inc)
- **Company Website:** https://gaggleamp.com
- **Year Founded:** 2010
- **HQ Location:** Beaverton, Oregon
- **Twitter:** @GaggleAMP (1,841 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1585351/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Mid-Market, 28% Enterprise


#### What Are GaggleAMP's Pros and Cons?

**Pros:**

- Ease of Use (9 reviews)
- Content Sharing (7 reviews)
- Sharing Ease (6 reviews)
- Brand Promotion (5 reviews)
- Easy Sharing (5 reviews)

**Cons:**

- Complexity (2 reviews)
- Expensive (2 reviews)
- Extra Charges (2 reviews)
- Interactivity Issues (2 reviews)
- Limited Options (2 reviews)


### What Do G2 Reviewers Say About GaggleAMP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find GaggleAMP to be **easy to use** , making team participation enjoyable and engaging for everyone.
- Users find the **seamless content sharing** through GaggleAMP in Slack enhances engagement and advocacy efforts effectively.
- Users love the **sharing ease** of GaggleAMP, seamlessly integrating with Slack for effortless social advocacy.
- Users commend GaggleAMP for its **effective brand promotion** , harnessing employee advocacy to enhance engagement and awareness.
- Users value the **easy sharing** capabilities of GaggleAMP, enhancing employee engagement and boosting event success.

**Cons:**

- Users find GaggleAMP to be **complex and expensive** , with a cumbersome setup process that challenges small teams.
- Users find GaggleAMP to be **expensive** and overly complex, particularly challenging for smaller teams to manage effectively.
- Users find the **extra charges** of GaggleAMP a burden, especially for small teams managing complex activities.
- Users find the **interactivity issues** in GaggleAMP&#39;s interface hinder their overall experience and efficiency.
- Users express a desire for more functionality, citing **limited options** for managing activities and reporting in GaggleAMP.

#### What Are Recent G2 Reviews of GaggleAMP?

**"[Great tool to help us making our employees brand advocates and amplify the brand voice](https://www.g2.com/survey_responses/gaggleamp-review-12712010)"**

**Rating:** 4.5/5.0 stars
*— Simrandeep S.*

[Read full review](https://www.g2.com/survey_responses/gaggleamp-review-12712010)

---

**"[User-Friendly, Competitively Priced Tool with Seamless Slack Integration](https://www.g2.com/survey_responses/gaggleamp-review-12799003)"**

**Rating:** 5.0/5.0 stars
*— Nicole B.*

[Read full review](https://www.g2.com/survey_responses/gaggleamp-review-12799003)

---


#### What Are G2 Users Discussing About GaggleAMP?

- [What is GaggleAMP used for?](https://www.g2.com/discussions/what-is-gaggleamp-used-for)

### 11. [Apostle](https://www.g2.com/products/apostle/reviews)
Apostle is a powerful employee advocacy software solution designed to help organizations amplify their brand presence on social media by empowering employees and stakeholders to share branded content. This platform facilitates the creation and distribution of engaging content, enabling businesses to enhance their online visibility and foster a community of brand ambassadors across various social media channels. Targeted primarily at companies looking to leverage their workforce as advocates, Apostle serves a diverse audience that includes employees, retailers, dealers, and franchisees. The software is particularly beneficial for organizations aiming to align their marketing efforts with employee engagement, as it provides tools to encourage authentic sharing of content. By utilizing Apostle, businesses can effectively harness the collective influence of their team members, driving greater engagement and reach on social media. One of the standout features of Apostle is its comprehensive social media planning capabilities. Users can manage and schedule content for both company and personal pages from a single, user-friendly dashboard. This centralized approach simplifies the content distribution process, allowing teams to collaborate seamlessly and work towards common business goals. The onboarding framework is another critical aspect of the software, designed to activate brand ambassadors quickly and efficiently. This feature ensures that new users can easily navigate the platform and start sharing content that aligns with the company&#39;s branding strategy. Apostle also offers a wealth of attractive content options that can be shared at scale. By providing access to a library of pre-approved materials, users can confidently post content that resonates with their audience while maintaining brand consistency. This not only enhances the overall quality of social media interactions but also helps in generating leads and increasing online sales. With over 1,400 top brands already utilizing Apostle, the platform has proven its effectiveness in expanding brand reach and fostering a culture of advocacy among employees. In summary, Apostle stands out in the employee advocacy software category by combining social media planning features with an intuitive onboarding framework. This dual approach allows organizations to empower their employees and stakeholders to become active participants in their branding efforts, ultimately leading to increased online presence and business growth. The software&#39;s ability to streamline content management and encourage authentic sharing makes it a valuable tool for any organization looking to enhance its social media strategy.


**Average Rating:** 4.4/5.0
**Total Reviews:** 64
**How Do G2 Users Rate Apostle?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 7.4/10 (Category avg: 8.4/10)
- **Content optimization:** 7.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Apostle?**

- **Seller:** [Apostle](https://www.g2.com/sellers/apostle)
- **Company Website:** https://www.apostlesocial.com/
- **Year Founded:** 2013
- **HQ Location:** Amsterdam
- **LinkedIn® Page:** https://www.linkedin.com/company/apostlesocial (24 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Financial Services, Accounting
- **Company Size:** 70% Mid-Market, 22% Small-Business


#### What Are Apostle's Pros and Cons?

**Pros:**

- Customer Support (4 reviews)
- Ease of Use (4 reviews)
- Helpful (3 reviews)
- Centralized Management (2 reviews)
- Customer Service (2 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Limited Audience Reach (1 reviews)
- Missing Features (1 reviews)
- Scoring System (1 reviews)
- Social Media Limitations (1 reviews)


### What Do G2 Reviewers Say About Apostle?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **great customer support** of Apostle, highlighting fast responses and intuitive assistance when needed.
- Users find Apostle&#39;s **ease of use** remarkable, enabling participation even for those with limited technical skills.
- Users appreciate the **user-friendly interface** of Apostle, making it accessible for colleagues with limited technical skills.
- Users value the **centralized management** of Apostle, highlighting its ease of use and prompt support for creating posts.
- Users appreciate the **great customer service** of Apostle, noting quick and helpful responses to their inquiries.

**Cons:**

- Users find the **learning curve steep** , with excessive tutorials that seasoned users may not need.
- Users express concerns about the **limited audience reach** of Apostle due to preset connection averages, affecting effectiveness.
- Users desire the **ability to customize ambassador point allocations** and adjust preset connection averages for accuracy.
- Users desire more control over the **scoring system** to reflect the true value of ambassador contributions.
- Users find the **abundance of tutorials unnecessary** for experienced social media users, complicating the initial usage of Apostle.

#### What Are Recent G2 Reviews of Apostle?

**"[Empowers Employee Advocacy with Insightful Analytics](https://www.g2.com/survey_responses/apostle-review-12775438)"**

**Rating:** 5.0/5.0 stars
*— Nikki H.*

[Read full review](https://www.g2.com/survey_responses/apostle-review-12775438)

---

**"[A great platform that has enhanced our organizational engagement!](https://www.g2.com/survey_responses/apostle-review-9918131)"**

**Rating:** 4.5/5.0 stars
*— Nina v.*

[Read full review](https://www.g2.com/survey_responses/apostle-review-9918131)

---


#### What Are G2 Users Discussing About Apostle?

- [What is Apostle used for?](https://www.g2.com/discussions/what-is-apostle-used-for)

### 12. [Clearview Social](https://www.g2.com/products/clearview-social/reviews)
Clearview Social makes it easy for your employees to participate in promoting company content on social media. Our easy-to-use employee advocacy software helps your team share your content on their social media platforms with easy prompts, email reminders, and one-click activation. Did you know 76% of consumers trust the content shared by a brand’s employees than the brand itself? Get your team sharing on their social media accounts in just one click using Clearview Social!


**Average Rating:** 4.6/5.0
**Total Reviews:** 224
**How Do G2 Users Rate Clearview Social?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.2/10 (Category avg: 8.4/10)
- **Content optimization:** 9.0/10 (Category avg: 8.7/10)
- **Coworker content:** 8.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Clearview Social?**

- **Seller:** [ProfitSolv](https://www.g2.com/sellers/profitsolv)
- **Year Founded:** 2020
- **HQ Location:** Knoxville, US
- **Twitter:** @ProfitSolv (18 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/profitsolv/ (179 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Associate, Partner
- **Top Industries:** Accounting, Staffing and Recruiting
- **Company Size:** 45% Mid-Market, 33% Enterprise


#### What Are Clearview Social's Pros and Cons?

**Pros:**

- Ease of Use (17 reviews)
- Easy Sharing (11 reviews)
- Easy Posting (10 reviews)
- Post Scheduling (8 reviews)
- Content Creation (7 reviews)

**Cons:**

- Tagging Issues (4 reviews)
- Linking Issues (3 reviews)
- Cost Issue (2 reviews)
- Difficulty in Navigation (2 reviews)
- Expensive (2 reviews)


### What Do G2 Reviewers Say About Clearview Social?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **ease of use** of Clearview Social, simplifying content sharing and enhancing audience engagement.
- Users love the **easy sharing** feature of Clearview Social, making it effortless to share valuable content across platforms.
- Users enjoy the **convenience of easy posting** with Clearview Social, saving time and enhancing engagement on LinkedIn.
- Users value the **efficient post scheduling** of Clearview Social, streamlining social media sharing and saving precious time.
- Users value the **simplicity of content creation** with Clearview Social, making engagement and audience reach effortless.

**Cons:**

- Users face challenges with **tagging issues** , as they can&#39;t tag non-connected users or external organizations effectively.
- Users struggle with **linking issues** , facing frustrations with integration and difficulty reconnecting profiles effectively.
- Users find Clearview Social&#39;s pricing to be **excessively high** , especially compared to lower-cost alternatives with similar performance.
- Users find **navigation to be difficult** due to complex integrations and a confusing user interface in Clearview Social.
- Users feel that Clearview Social&#39;s pricing is **excessively high** , especially compared to similar platforms with better value.

#### What Are Recent G2 Reviews of Clearview Social?

**"[Convenient, Easy-to-Use Social Sharing Software](https://www.g2.com/survey_responses/clearview-social-review-6545873)"**

**Rating:** 5.0/5.0 stars
*— Stephani A.*

[Read full review](https://www.g2.com/survey_responses/clearview-social-review-6545873)

---

**"[Essential for Sharing and Strategy, Needs Privacy Options](https://www.g2.com/survey_responses/clearview-social-review-11814860)"**

**Rating:** 5.0/5.0 stars
*— Elizabeth R.*

[Read full review](https://www.g2.com/survey_responses/clearview-social-review-11814860)

---


#### What Are G2 Users Discussing About Clearview Social?

- [What are the features of Clearview Social?](https://www.g2.com/discussions/what-are-the-features-of-clearview-social)
- [Why use Clearview Social?](https://www.g2.com/discussions/why-use-clearview-social) - 1 comment
- [How does Clearview Social work?](https://www.g2.com/discussions/how-does-clearview-social-work)

### 13. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular &amp; customizable compliance and approval workflows for unique business needs


**Average Rating:** 4.1/5.0
**Total Reviews:** 1,138
**How Do G2 Users Rate Sprinklr Social?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.4/10)
- **Integrations:** 6.6/10 (Category avg: 8.4/10)
- **Content optimization:** 7.5/10 (Category avg: 8.7/10)
- **Coworker content:** 7.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind Sprinklr Social?**

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Company Website:** https://www.sprinklr.com
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr (38,047 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Specialist, Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 49% Enterprise, 29% Mid-Market


#### What Are Sprinklr Social's Pros and Cons?

**Pros:**

- Ease of Use (79 reviews)
- Centralized Management (70 reviews)
- Features (57 reviews)
- Analytics (43 reviews)
- Social Media Integration (37 reviews)

**Cons:**

- Complex Usage (51 reviews)
- Learning Curve (45 reviews)
- Complexity (31 reviews)
- Improvement Needed (30 reviews)
- Learning Complexity (29 reviews)


### What Do G2 Reviewers Say About Sprinklr Social?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Sprinklr Social, complemented by strong support from the dedicated team.
- Users value the **centralized management** of Sprinklr Social, enhancing efficiency across multiple social media platforms.
- Users appreciate the **customizable features** of Sprinklr Social, enhancing team collaboration and simplifying multi-channel management.
- Users value the **robust reporting and analytics** of Sprinklr Social, enhancing their tracking of KPIs effectively.
- Users value the **seamless management of multiple social media channels** in one place, enhancing engagement and monitoring.

**Cons:**

- Users often find the **complex usage** of Sprinklr Social overwhelming, especially when navigating features and generating reports.
- Users find the **learning curve steep** , making Sprinklr Social challenging to master and requiring extensive training and support.
- Users find Sprinklr Social to have a **steep learning curve** and complexity that can hinder effective usage.
- Users find that **improvement is needed** due to the complexity and steep learning curve of Sprinklr Social.
- Users find the **learning complexity** of Sprinklr Social challenging, often requiring additional training to navigate effectively.

#### What Are Recent G2 Reviews of Sprinklr Social?

**"[Powerful all-in-one social management tool with a learning curve](https://www.g2.com/survey_responses/sprinklr-social-review-11817331)"**

**Rating:** 4.5/5.0 stars
*— Nareg K.*

[Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11817331)

---

**"[Feature Rich Social Platform That Keeps Getting Smarter](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)"**

**Rating:** 5.0/5.0 stars
*— Shruti D.*

[Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)

---



### 14. [Poppulo](https://www.g2.com/products/poppulo/reviews)
Poppulo is a global leader in AI-powered employee experience and enterprise digital signage, helping organizations connect with their workforce and customers through intelligent, real-time messaging across every channel. The first company in its category to deploy agentic AI, and the first to achieve ISO/IEC 42001 certification, the world&#39;s benchmark for secure, trustworthy AI. Poppulo has defined what it means to bring enterprise-grade artificial intelligence to communications. Trusted by over 10,000 organizations, including more than 40 of the Fortune 100, Poppulo&#39;s solutions reach more than 50 million employees worldwide. By combining certified agentic AI with scalable communications technology, Poppulo helps enterprises boost employee engagement, enhance customer experience, and improve operational efficiency. Poppulo helps internal communication, HR, IT, and leadership teams foster stronger employee connections and drive greater business impact through effective multichannel communications. Employees benefit too with clearer, more personalized communication that helps them perform better and align with their company&#39;s strategic goals. Poppulo&#39;s advanced multichannel analytics help you identify the best send and open times, understand content performance with click maps, analyze the success of different campaigns, and filter data by nearly any employee segment. Poppulo works with organizations in more than 80 countries with individual customers using Poppulo to communicate in upwards of 30+ languages. Poppulo features that support multilingual communication for global teams include AI translations, multilingual templates, and support for right-to-left languages. According to a Total Economic Impact study by Forrester Consulting, the average three-year ROI of Poppulo is 375% with a payback period of under six months. Other benefits include an average annual productivity savings of 6.5 weeks/communicator and 2x employee reach.


**Average Rating:** 4.3/5.0
**Total Reviews:** 301
**How Do G2 Users Rate Poppulo?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)

**Who Is the Company Behind Poppulo?**

- **Seller:** [Poppulo](https://www.g2.com/sellers/poppulo)
- **Company Website:** https://www.poppulo.com
- **Year Founded:** 1996
- **HQ Location:** Denver, US
- **Twitter:** @poppulosays (5,377 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10831339/ (538 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Internal Communications Manager
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 75% Enterprise, 19% Mid-Market


#### What Are Poppulo's Pros and Cons?

**Pros:**

- Ease of Use (20 reviews)
- Communication Efficiency (11 reviews)
- Helpful (11 reviews)
- Simple (10 reviews)
- Customer Support (9 reviews)

**Cons:**

- Limited Features (9 reviews)
- Limited Customization (6 reviews)
- Missing Features (6 reviews)
- Formatting Issues (5 reviews)
- Limited Options (5 reviews)


### What Do G2 Reviewers Say About Poppulo?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Poppulo to be **easy to use and understand** , enhancing communication with quick setup and support.
- Users value the **communication efficiency** of Poppulo, enhancing collaboration through easy access and multiple channels.
- Users find the **helpful performance reports** of Poppulo invaluable for optimizing communication reach and participation understanding.
- Users praise the **user-friendly platform** of Poppulo, enjoying its ease of editing and excellent customer support.
- Users praise Poppulo for its **excellent customer support** , providing quick and friendly assistance whenever issues arise.

**Cons:**

- Users find the **limited features** of Poppulo restrictive, lacking necessary options for enhanced presentations and customization.
- Users find the **limited customization options** of Poppulo templates restrictive, requiring additional design effort to meet needs.
- Users regret the **missing features** in Poppulo, wishing for more innovation and flexibility in designing content.
- Users face **formatting issues** with Poppulo, complicating email creation and making the process time-consuming and frustrating.
- Users find the **limited options** frustrating, needing more flexibility for templates and multimedia content in Poppulo.

#### What Are Recent G2 Reviews of Poppulo?

**"[Poppulo Transformed Our Internal Comms Strategy](https://www.g2.com/survey_responses/poppulo-review-12547784)"**

**Rating:** 4.5/5.0 stars
*— Kerrie-Jean K.*

[Read full review](https://www.g2.com/survey_responses/poppulo-review-12547784)

---

**"[User-friendly platform with powerful analytics, benchmarks, and first-rate support](https://www.g2.com/survey_responses/poppulo-review-12427815)"**

**Rating:** 4.5/5.0 stars
*— Samantha P.*

[Read full review](https://www.g2.com/survey_responses/poppulo-review-12427815)

---


#### What Are G2 Users Discussing About Poppulo?

- [What is Poppulo used for?](https://www.g2.com/discussions/what-is-poppulo-used-for) - 1 comment
- [How do you use Poppulo?](https://www.g2.com/discussions/how-do-you-use-poppulo) - 2 comments
- [What is internal email system?](https://www.g2.com/discussions/what-is-internal-email-system) - 1 comment
- [What is PoliteMail?](https://www.g2.com/discussions/what-is-politemail) - 1 comment
- [What does Poppulo do?](https://www.g2.com/discussions/what-does-poppulo-do) - 1 comment

### 15. [Socxo](https://www.g2.com/products/socxo/reviews)
We are a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps brands transform their key stakeholders into brand advocates. And, we are Employee Advocacy 2.0 ready. We believe that people have the power to amplify the brand’s social reach organically. The Socxo brand advocacy platform is designed to power up your brand’s organic reach, lead generation, and sales conversions by leveraging the social networks of your brand ambassadors – while providing an intuitive, seamless experience to users and administrators alike. Organise, Amplify, Manage and Measure your Brand Advocacy program. Power up your earned media value. To help you achieve your goals in the Organic Social Media space we have even designed our pricing on a pay-per-content share model.


**Average Rating:** 4.8/5.0
**Total Reviews:** 20
**How Do G2 Users Rate Socxo?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Integrations:** 9.3/10 (Category avg: 8.4/10)
- **Content optimization:** 8.1/10 (Category avg: 8.7/10)
- **Coworker content:** 8.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Socxo?**

- **Seller:** [Socxo](https://www.g2.com/sellers/socxo)
- **Year Founded:** 2016
- **HQ Location:** Milpitas, California
- **Twitter:** @socxo (3,115 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3055074/ (32 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 50% Mid-Market, 32% Enterprise



#### What Are Recent G2 Reviews of Socxo?

**"[Voice of 247.ai Social Advocate](https://www.g2.com/survey_responses/socxo-review-6844344)"**

**Rating:** 5.0/5.0 stars
*— Zakeer .*

[Read full review](https://www.g2.com/survey_responses/socxo-review-6844344)

---

**"[Easy to use tool for social media advocacy](https://www.g2.com/survey_responses/socxo-review-7014840)"**

**Rating:** 4.5/5.0 stars
*— Kamal S.*

[Read full review](https://www.g2.com/survey_responses/socxo-review-7014840)

---


#### What Are G2 Users Discussing About Socxo?

- [What is Socxo used for?](https://www.g2.com/discussions/what-is-socxo-used-for)

### 16. [Vulse](https://www.g2.com/products/vulse/reviews)
Vulse is a LinkedIn-first employee advocacy platform that helps B2B companies turn their employees into trusted voices on LinkedIn. The platform combines data-powered content creation, LinkedIn analytics, and team coordination tools so marketing teams can launch, manage, and measure employee advocacy programmes without the complexity of enterprise platforms built for every social network. Vulse holds exclusive LinkedIn API permissions, giving it direct access to engagement data and profile analytics that go beyond standard sharing integrations. This means deeper performance insights and more accurate reporting on how employee content drives reach, engagement, and pipeline. Our analysis of 400 million LinkedIn impressions found that employee posts generate 14x more engagement than company page content. LinkedIn&#39;s algorithm now allocates approximately 65% of feed distribution to personal profiles and just 5% to company pages. Vulse is built to help companies capture that advantage by making it easy for employees to create, personalise, and share content that performs. The platform is ISO 27001 certified and designed for organisations that need security, compliance controls, and audit trails alongside advocacy functionality. Who Uses Vulse Vulse is built for B2B marketing teams, communications leads, HR professionals, and employee advocates at companies of any size. It is particularly well suited for marketing teams launching or scaling employee advocacy programmes on LinkedIn, companies where LinkedIn is the primary channel for brand visibility and lead generation, organisations in regulated industries such as financial services, healthcare, and pharma that need approval workflows and compliance controls, agencies managing LinkedIn content and advocacy across multiple clients, and sales teams using LinkedIn for social selling and thought leadership. What Makes Vulse Different LinkedIn-only focus. Vulse is purpose-built for LinkedIn rather than spread across every social network. Every feature, from content creation to analytics to AI writing, is designed specifically for how LinkedIn&#39;s algorithm and content formats work in 2026. This specialisation means better results on the platform that matters most for B2B companies. LinkedIn API access. Vulse holds LinkedIn API permissions that provide direct access to member-level engagement data and profile analytics. This gives users richer analytics and more accurate performance tracking than platforms relying on standard sharing APIs. Data-powered content creation with Tone Match. Vulse&#39;s AI analyses an employee&#39;s existing LinkedIn posts and writing style, then generates new content that matches their personal voice. This solves the biggest barrier to advocacy: employees not knowing what to post. Instead of generic templates, each employee gets content suggestions that sound like them. Personalisation by default. LinkedIn&#39;s algorithm penalises mass-identical resharing. If 50 employees share the same post word for word, the algorithm may only display it once. Vulse&#39;s content workflow encourages employees to personalise every post, resulting in 3.6x more engagement compared to identical shares. The platform provides the framework while employees add their own perspective. Built-in compliance and approval workflows. Pre-approved content kits, role-based permissions, keyword-triggered routing, and full audit trails for organisations that need governance over employee posting. Designed with regulated industries in mind, including financial services firms that need to meet FINRA social media supervision requirements and healthcare organisations navigating HIPAA constraints. ISO 27001 certified. Enterprise-grade security certification for companies that require verified data protection standards. Key Features Content Creation and AI Writing. AI-powered post generation that matches each employee&#39;s tone of voice. Employees can create LinkedIn posts from scratch, adapt suggested content, or personalise pre-approved templates. The platform supports text posts, document carousels, images, and video. The AI writing assistant helps employees overcome the blank page problem while ensuring every post sounds authentic rather than corporate. Employee Advocacy Management. Coordinate content sharing across distributed teams. Create content kits with approved themes, messaging, and visual assets that employees can personalise and publish. Track participation rates, posting frequency, and engagement metrics by individual team member. Identify your most active advocates and understand which content themes drive the strongest results. LinkedIn Analytics Dashboard. View performance data across all connected employee profiles in one centralised dashboard. Track impressions, engagement rate, clicks, comments, follower growth, and profile views. Identify top-performing content formats, optimal posting times, and trending topics. Compare employee content performance against company page benchmarks to quantify the advocacy advantage. Content Calendar and Scheduling. Plan and schedule LinkedIn content across employee accounts. Maintain a consistent posting cadence with a visual content calendar that shows what is going out, when, and from whom. Schedule posts for optimal engagement windows based on audience activity data. Amplify Content Distribution. Curate and distribute content to employee teams for sharing. Employees receive content suggestions they can personalise and publish with minimal effort. The system tracks which content gets shared, how employees modify it, and how personalised versions perform compared to the original. Profile Analytics. Access LinkedIn profile-level analytics including profile views, search appearances, and audience demographics. Understand which employees are building authority in specific topic areas and where audience attention is growing. Approval Workflows and Compliance Controls. Configure content approval rules based on role, content type, or keyword triggers. Posts containing product claims, financial projections, or client references can be automatically routed to compliance reviewers while thought leadership content proceeds through a lighter approval path. Maintain immutable audit trails of all content submissions, edits, approvals, and publications with timestamps and user attribution. Mentions and Social Listening. Monitor brand mentions and relevant conversations across LinkedIn. Identify engagement opportunities and trending topics within your industry. Post Creation Tools. Multiple content creation modes including AI-generated drafts, URL-to-post conversion that turns articles into LinkedIn-ready content, and manual creation with formatting guidance. Built-in best practice recommendations help employees write posts that align with what LinkedIn&#39;s algorithm rewards. Integrations Vulse integrates directly with LinkedIn through official API access, plus Slack, Microsoft Teams, and common workflow tools used by B2B marketing and communications teams. Pricing Vulse offers flexible pricing starting from individual plans for solo professionals through to team and enterprise tiers with advanced analytics, compliance features, and dedicated support. Free trials are available.


**Average Rating:** 4.7/5.0
**Total Reviews:** 25
**How Do G2 Users Rate Vulse?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 8.3/10 (Category avg: 8.4/10)
- **Content optimization:** 9.8/10 (Category avg: 8.7/10)
- **Coworker content:** 10.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind Vulse?**

- **Seller:** [Vulse](https://www.g2.com/sellers/vulse)
- **Year Founded:** 2019
- **HQ Location:** United Kingdom
- **LinkedIn® Page:** https://www.linkedin.com/company/vulse/ (5 employees on LinkedIn®)
- **Ownership:** Private

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 44% Small-Business, 28% Enterprise


#### What Are Vulse's Pros and Cons?

**Pros:**

- Analytics (4 reviews)
- Ease of Use (4 reviews)
- Insights (4 reviews)
- Automated Posting (3 reviews)
- Brand Management (3 reviews)

**Cons:**

- Inadequate Analytics (2 reviews)
- Limited Customization (2 reviews)
- Limited Integration (2 reviews)
- Missing Features (2 reviews)
- Poor Reporting (2 reviews)


### What Do G2 Reviewers Say About Vulse?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **clear insights on performance and engagement** from Vulse, enhancing strategy and team coaching.
- Users find Vulse to be **incredibly easy to use** , offering seamless content sharing and insightful performance tracking.
- Users value the **clear insights on performance** that enhance strategy and improve LinkedIn content management.
- Users enjoy the **automated posting** feature of Vulse, enhancing consistency while allowing personalized content for better engagement.
- Users appreciate the **ease of content sharing** with Vulse, enhancing team engagement and brand consistency on LinkedIn.

**Cons:**

- Users feel that the **inadequate analytics** limit deeper insights and advanced reporting capabilities for better decision-making.
- Users find the **limited customization** of Vulse&#39;s reporting dashboards a drawback, seeking more advanced options and integrations.
- Users note the **limited integrations** with Vulse, primarily focusing on LinkedIn, impacting broader advocacy needs.
- Users note the **lack of advanced reporting options** , wishing for more customization and integrations in Vulse.
- Users find **poor reporting** options restricting, wishing for more customization and advanced analytics for better insights.

#### What Are Recent G2 Reviews of Vulse?

**"[Scales Smoothly from Small Pilots to Enterprise Rollout](https://www.g2.com/survey_responses/vulse-review-12996221)"**

**Rating:** 4.5/5.0 stars
*— Stephanie M.*

[Read full review](https://www.g2.com/survey_responses/vulse-review-12996221)

---

**"[Clean UI, Reliable Publishing, and Analytics That Sharpen Our Storytelling](https://www.g2.com/survey_responses/vulse-review-13030700)"**

**Rating:** 4.5/5.0 stars
*— Shawn S.*

[Read full review](https://www.g2.com/survey_responses/vulse-review-13030700)

---



### 17. [Ambassify](https://www.g2.com/products/ambassify-employee-advocacy-software/reviews)
Ambassify is the leading Employee Advocacy platform. Turn your employees into brand ambassadors and experience the power of social media advocacy. Join companies like KPMG, Orange, Volvo, Swiss Life, Allianz, BNP Paribas, KBC, and Bayer and scale your marketing efforts by leveraging the authentic voice of your employees on social media while you reach a whole new audience and enjoy much greater visibility. Go beyond social sharing with our community-driven solution and focus on engagement and collaboration to enhance advocacy and build brand trust. Track your program&#39;s performance and measure your teams&#39; impact on leading social media channels and beyond.


**Average Rating:** 4.5/5.0
**Total Reviews:** 218
**How Do G2 Users Rate Ambassify?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10)
- **Integrations:** 8.3/10 (Category avg: 8.4/10)
- **Content optimization:** 9.0/10 (Category avg: 8.7/10)
- **Coworker content:** 8.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind Ambassify?**

- **Seller:** [Ambassify](https://www.g2.com/sellers/ambassify)
- **Year Founded:** 2015
- **HQ Location:** Beringen, Limburg
- **Twitter:** @ambassify (462 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10294929/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Customer Service Manager, HR Consultant
- **Top Industries:** Human Resources, Transportation/Trucking/Railroad
- **Company Size:** 65% Enterprise, 30% Mid-Market


#### What Are Ambassify's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Rewards (25 reviews)
- Rewards System (21 reviews)
- Brand Promotion (17 reviews)
- Easy Sharing (13 reviews)

**Cons:**

- Login Issues (4 reviews)
- Login Problems (4 reviews)
- Inadequate Filtering (3 reviews)
- Insufficient Information (3 reviews)
- Limited Multimedia Features (3 reviews)


### What Do G2 Reviewers Say About Ambassify?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Ambassify to be a **very easy-to-use tool** , seamlessly integrating into their company culture and processes.
- Users appreciate the **reward system** of Ambassify, earning points for participation that can be redeemed for company items.
- Users value the **rewards system** of Ambassify, as it allows them to earn points for engaging and redeeming gifts.
- Users praise Ambassify for its **effective brand promotion** , enhancing marketing, teamwork, and engagement effortlessly.
- Users value the **easy sharing** feature of Ambassify, enhancing company promotion and engagement seamlessly.

**Cons:**

- Users experience **login issues** with Ambassify, facing difficulties like automatic logouts and cumbersome mobile access.
- Users face **login problems** with Ambassify, experiencing issues like automatic logouts and difficulties on mobile devices.
- Users experience **inadequate filtering** , making it challenging to track completed tasks and find open challenges efficiently.
- Users criticize the **insufficient information** on challenge status and reward functionalities, hindering their overall experience.
- Users experience **limited multimedia features** on Ambassify, affecting engagement and content richness in campaigns.

#### What Are Recent G2 Reviews of Ambassify?

**"[I recommend](https://www.g2.com/survey_responses/ambassify-review-11083083)"**

**Rating:** 5.0/5.0 stars
*— Pierre-Matthieu P.*

[Read full review](https://www.g2.com/survey_responses/ambassify-review-11083083)

---

**"[User-Friendly Tool with Excellent, Responsive Support](https://www.g2.com/survey_responses/ambassify-review-12752389)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/ambassify-review-12752389)

---



### 18. [MarketBeam](https://www.g2.com/products/marketbeam/reviews)
MarketBeam is the first and the only compliant social media management platform designed specifically for highly regulated industries such as Pharma, MedTech, and Financial Services. Our mission is to help businesses of all sizes manage social media according to their industry regulatory compliance and governance. Our Platform Offers: AI Content Creation: Generate compliant, engaging content tailored to your industry. Automated Publishing: Streamline your social media workflows with scheduled, multi-platform publishing. Employee Advocacy: Empower your employees to safely share branded content, extending your reach organically. Advanced Analytics and Monitoring: Gain valuable insights and monitor your social media performance while ensuring compliance with industry regulations. Why Choose MarketBeam? - Increase Engagement: Drive higher engagement rates through personalized content recommendations. - Boost Productivity: Streamline your social media workflows with our user-friendly platform. - Measure Success: Access detailed reports to measure ROI and refine your strategies. Our customers&#39; say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with MarketBeam Most popular features, . Social Drip Campaign . Executive Branding . Content and Audience 360 Integrations, . Veeva PromoMats . Slack . HubSpot . LinkedIn . Meta . X


**Average Rating:** 4.7/5.0
**Total Reviews:** 34
**How Do G2 Users Rate MarketBeam?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 6.1/10 (Category avg: 8.4/10)
- **Content optimization:** 9.2/10 (Category avg: 8.7/10)
- **Coworker content:** 7.9/10 (Category avg: 8.1/10)

**Who Is the Company Behind MarketBeam?**

- **Seller:** [MarketBeam](https://www.g2.com/sellers/marketbeam-11112ba7-d67e-44ba-acf0-54e867ada48b)
- **Year Founded:** 2017
- **HQ Location:** Los Altos, CA
- **Twitter:** @MarketBeamInc (413 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/marketbeam/ (11 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 66% Mid-Market, 29% Small-Business


#### What Are MarketBeam's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Integrations (1 reviews)
- Post Scheduling (1 reviews)



### What Do G2 Reviewers Say About MarketBeam?
*AI-generated summary from verified user reviews*

**Pros:**

- Users enjoy the **ease of use** with MarketBeam, finding it intuitive and easy to integrate with social media.
- Users love the **easy integration** with LinkedIn and Facebook, appreciating its intuitive and efficient functionality.
- Users value the **easy post scheduling** of MarketBeam, finding it intuitive and simple to integrate with LinkedIn and Facebook.


#### What Are Recent G2 Reviews of MarketBeam?

**"[Great tool to share communication on social media](https://www.g2.com/survey_responses/marketbeam-review-5151864)"**

**Rating:** 5.0/5.0 stars
*— Pawel S.*

[Read full review](https://www.g2.com/survey_responses/marketbeam-review-5151864)

---

**"[Really handy tool for quickly and efficiently sharing info on Social media](https://www.g2.com/survey_responses/marketbeam-review-10312496)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/marketbeam-review-10312496)

---


#### What Are G2 Users Discussing About MarketBeam?

- [What is MarketBeam used for?](https://www.g2.com/discussions/what-is-marketbeam-used-for)

### 19. [BeAmbassador](https://www.g2.com/products/beambassador/reviews)
Power your brand on social media with the best speaker: your employees The opinion of employees is the companys most influential voice in social networks. However, how to involve this valuable asset in the social media strategy of the brand? BeAmbassador is a SaaS platform taha allows you to increase the organic reach of your brand in social media, attract talent to your company and boost your social sales through employees’ social networks. Features BeAmbassador: - Create a brand ambassadors network through a system of invitations. - Segment the ambassadors by categories. - Propose content that ambassadors can share in their social networks or program content directly on behalf of ambassadors with prior authorization. - Monitor ambassador’s activity in real time and analyze the impact of its publications. - Gamification system that offers a ranking of ambassadors based on their activity in order to reward them. It is also possible to create challenges and competitions. - Extras: mobile application for iOS &amp; Android and Google Chrome extension Are you ready to boost your social media strategies with your employees? BeAmbassador is ideal for your company, agency, university, business school, government institution and much more. Contact us for more information!


**Average Rating:** 4.9/5.0
**Total Reviews:** 21
**How Do G2 Users Rate BeAmbassador?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.1/10 (Category avg: 8.4/10)
- **Content optimization:** 8.5/10 (Category avg: 8.7/10)
- **Coworker content:** 7.8/10 (Category avg: 8.1/10)

**Who Is the Company Behind BeAmbassador?**

- **Seller:** [BlogsterApp Ambassador](https://www.g2.com/sellers/blogsterapp-ambassador)
- **Year Founded:** 2019
- **HQ Location:** Madrid, Spain
- **Twitter:** @BeAmbassadorES (357 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/b-ambassador/ (19 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Management Consulting
- **Company Size:** 73% Small-Business, 18% Mid-Market



#### What Are Recent G2 Reviews of BeAmbassador?

**"[Great tool for expanding the company&#39;s brand image](https://www.g2.com/survey_responses/beambassador-review-7907908)"**

**Rating:** 5.0/5.0 stars
*— Ricardo  C.*

[Read full review](https://www.g2.com/survey_responses/beambassador-review-7907908)

---

**"[It is not just another software, it is a real strategic ally.](https://www.g2.com/survey_responses/beambassador-review-6718847)"**

**Rating:** 5.0/5.0 stars
*— Héctor J.*

[Read full review](https://www.g2.com/survey_responses/beambassador-review-6718847)

---


#### What Are G2 Users Discussing About BeAmbassador?

- [What is BeAmbassador used for?](https://www.g2.com/discussions/what-is-beambassador-used-for)

### 20. [PostBeyond by Influitive](https://www.g2.com/products/postbeyond-by-influitive/reviews)
PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. Our vision is to empower companies to fearlessly evolve their social transformation. Today, over 100+ customers around the globe use PostBeyond to transform enhance brand visibility, generate qualified leads, establish thought leadership, and build a winning employer brand. PostBeyond provides a scalable solution that puts the employee first. This impacts the products we build and how we support our customers – from user experience to customer success.


**Average Rating:** 4.6/5.0
**Total Reviews:** 382
**How Do G2 Users Rate PostBeyond by Influitive?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Integrations:** 9.0/10 (Category avg: 8.4/10)
- **Content optimization:** 9.1/10 (Category avg: 8.7/10)
- **Coworker content:** 9.1/10 (Category avg: 8.1/10)

**Who Is the Company Behind PostBeyond by Influitive?**

- **Seller:** [Jigsaw Interactive](https://www.g2.com/sellers/jigsaw-interactive)
- **Year Founded:** 2008
- **HQ Location:** Alpharetta, GA
- **Twitter:** @JigsawInteract (2,025 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/jigsaw-interact/ (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Enterprise, 40% Mid-Market


#### What Are PostBeyond by Influitive's Pros and Cons?

**Pros:**

- Brand Promotion (1 reviews)
- Engagement (1 reviews)
- Sharing Efficiency (1 reviews)



### What Do G2 Reviewers Say About PostBeyond by Influitive?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **effective brand advocacy** of PostBeyond, enhancing employee engagement and simplifying content sharing.
- Users value the **gamification model** of PostBeyond, effectively engaging employees as brand advocates and enhancing participation.
- Users appreciate the **streamlined sharing efficiency** of PostBeyond, enhancing employee engagement and content advocacy effortlessly.


#### What Are Recent G2 Reviews of PostBeyond by Influitive?

**"[PostBeyond enables our employees to be powerful brand advocates](https://www.g2.com/survey_responses/postbeyond-by-influitive-review-4433803)"**

**Rating:** 5.0/5.0 stars
*— Shreyans P.*

[Read full review](https://www.g2.com/survey_responses/postbeyond-by-influitive-review-4433803)

---

**"[Takes away the guesswork when you want to keep you social media content-fresh](https://www.g2.com/survey_responses/postbeyond-by-influitive-review-8960553)"**

**Rating:** 4.0/5.0 stars
*— Mahmoud D.*

[Read full review](https://www.g2.com/survey_responses/postbeyond-by-influitive-review-8960553)

---


#### What Are G2 Users Discussing About PostBeyond by Influitive?

- [What is PostBeyond used for?](https://www.g2.com/discussions/what-is-postbeyond-used-for)

### 21. [Advocacy by SocialPubli](https://www.g2.com/products/advocacy-by-socialpubli/reviews)
Who better than your employees and collaborators to talk about your brand? Advocacy by SocialPubli is a corporate communication tool through which a company can invite its employees and partners to spread brand communications through their own social networks. The company can generate incentives to encourage these collaborations. It is a platform that connects brands and employees to improve both internal and external communication of the company, as well as to increase brand trust and enhance brand values. SocialPubli Advocacy was created in 2016, and currently has clients such as Iberostar, Mutua Madrileña, Mapfre, MásMóvil, among others.


**Average Rating:** 4.9/5.0
**Total Reviews:** 14
**How Do G2 Users Rate Advocacy by SocialPubli?**

- **Integrations:** 9.2/10 (Category avg: 8.4/10)
- **Content optimization:** 9.5/10 (Category avg: 8.7/10)
- **Coworker content:** 9.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind Advocacy by SocialPubli?**

- **Seller:** [Advocacy by SocialPubli](https://www.g2.com/sellers/advocacy-by-socialpubli)
- **Year Founded:** 2015
- **HQ Location:** Madrid, Madrid
- **LinkedIn® Page:** https://www.linkedin.com/company/socialpubli (84 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 50% Small-Business, 50% Mid-Market



#### What Are Recent G2 Reviews of Advocacy by SocialPubli?

**"[Essential tool for a good Employee Advocacy strategy](https://www.g2.com/survey_responses/advocacy-by-socialpubli-review-7864987)"**

**Rating:** 5.0/5.0 stars
*— Albert B.*

[Read full review](https://www.g2.com/survey_responses/advocacy-by-socialpubli-review-7864987)

---

**"[Bachelor in marketing and commercial management with over 7 years of experience in the sector](https://www.g2.com/survey_responses/advocacy-by-socialpubli-review-7864990)"**

**Rating:** 5.0/5.0 stars
*— Alberto P.*

[Read full review](https://www.g2.com/survey_responses/advocacy-by-socialpubli-review-7864990)

---



### 22. [Supergrow](https://www.g2.com/products/supergrow/reviews)
Supergrow is a LinkedIn content and employee advocacy software that helps individuals and companies plan, manage, distribute, and measure LinkedIn content in a structured and scalable way. Supergrow is used by individual professionals who want to stay consistent on LinkedIn, and by teams that want to run employee advocacy programs without relying on manual coordination or disconnected tools. The platform centralizes content workflows, engagement, and analytics while allowing users to post directly from their own LinkedIn profiles. For Individual Users Supergrow helps individuals manage their LinkedIn presence end to end. It provides a dedicated workspace to organize content ideas, write posts, schedule publishing, engage with the LinkedIn feed, and track performance over time. This removes the need to juggle notes, calendars, reminders, and analytics across different tools. Individual users commonly use Supergrow to: 1. Plan and organize LinkedIn content in advance 2. Write and schedule posts consistently 3. Engage with their network from a focused dashboard 4. Track impressions, engagement, and posting trends This use case is common among founders, marketers, consultants, and professionals who want a repeatable system for LinkedIn growth. For Teams and Employee Advocacy Supergrow also functions as an employee advocacy platform for companies. It allows marketing or leadership teams to manage LinkedIn content centrally while enabling employees to participate using their own accounts. Teams use Supergrow to: 1. Create and manage shared content for employees 2. Review and approve content before publishing 3. Schedule posts across multiple team members 4. Track participation and performance through analytics The platform is designed to reduce common employee advocacy challenges such as inconsistent posting, lack of visibility, manual follow-ups, and unclear performance metrics. Employees retain control over their accounts, while companies gain structure and oversight. Key Features and Capabilities 1. Content Management: Centralized workspace for creating, organizing, and managing LinkedIn content 2. Scheduling: Plan and schedule posts for individuals and teams 3. Employee Advocacy Workflows: Content sharing, approvals, and participation tracking 4. Engagement: Tools to engage with LinkedIn content efficiently 5. Analytics: Performance insights at both individual and team levels Supergrow does not rely on risky automation and is built to support sustainable LinkedIn usage. It is commonly used by startups and SMBs that want to turn LinkedIn into a reliable channel for personal branding, employer branding, and distribution through employees.


**Average Rating:** 4.8/5.0
**Total Reviews:** 13
**How Do G2 Users Rate Supergrow?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Content optimization:** 8.3/10 (Category avg: 8.7/10)
- **Coworker content:** 10.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind Supergrow?**

- **Seller:** [Supergrow](https://www.g2.com/sellers/supergrow)
- **Year Founded:** 2023
- **HQ Location:** Bengaluru, IN
- **Twitter:** @supergrowai (573 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/supergrowai (7 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 85% Small-Business



#### What Are Recent G2 Reviews of Supergrow?

**"[A One-Screen View That Keeps Our Team Aligned](https://www.g2.com/survey_responses/supergrow-review-12441190)"**

**Rating:** 4.5/5.0 stars
*— Ryan C M.*

[Read full review](https://www.g2.com/survey_responses/supergrow-review-12441190)

---

**"[Cost-Effective and Intuitive Tool for Managing Client Posts](https://www.g2.com/survey_responses/supergrow-review-12883805)"**

**Rating:** 4.5/5.0 stars
*— John W.*

[Read full review](https://www.g2.com/survey_responses/supergrow-review-12883805)

---



### 23. [SoAmpli](https://www.g2.com/products/soampli/reviews)
SoAmpli is an award-winning advocate marketing and sales SaaS platform. Through a beautiful and user-friendly interface, SoAmpli helps companies turn their sales team into social selling stars increasing sales and powering brands. The SoAmpli platform facilitates the creation of a centralised space for heads of marketing and social media managers to quickly distribute fully-approved, 100% on-brand content to their sales team and employees, making it extremely easy for users to post – or schedule in advance - company content on their personal social media profiles. Users can attach a number of social media accounts to their SoAmpli profile, including Twitter, Facebook, LinkedIn and Instagram. All links are automatically shortened, which allows to follow their journey through the web and bring back information regarding click-throughs, number of shares and overall reach. Companies can then gather unique insight with SoAmpli’s real time statistics and downloadable dashboards to help measure success and showcase social content’s ROI. Within 30 days, SoAmpli can generate 30% more relevant prospecting for companies, boosting and showcasing the ROI of their digital content, while gaining unique insight and accessing new, untapped routes to market on social media. At the same time, SoAmpli helps bridge the highly expensive gap between the marketing and sales disciplines, effectively providing sales team with content ammunition – created by marketing - to close more deals and foster stronger relationships on social media.


**Average Rating:** 4.7/5.0
**Total Reviews:** 11
**How Do G2 Users Rate SoAmpli?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)

**Who Is the Company Behind SoAmpli?**

- **Seller:** [SoAmpli](https://www.g2.com/sellers/soampli)
- **Year Founded:** 2014
- **HQ Location:** London, United Kingdom
- **Twitter:** @SoAmpli (2,352 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5144608/ (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 42% Mid-Market



#### What Are Recent G2 Reviews of SoAmpli?

**"[SoAmpli is a tremendous tool to leverage social media as a top line sales growth machine](https://www.g2.com/survey_responses/soampli-review-896221)"**

**Rating:** 5.0/5.0 stars
*— Craig A.*

[Read full review](https://www.g2.com/survey_responses/soampli-review-896221)

---

**"[Easy-to-Use Employee Advocacy That Scales LinkedIn Reach](https://www.g2.com/survey_responses/soampli-review-12515533)"**

**Rating:** 4.5/5.0 stars
*— James E.*

[Read full review](https://www.g2.com/survey_responses/soampli-review-12515533)

---


#### What Are G2 Users Discussing About SoAmpli?

- [What is SoAmpli used for?](https://www.g2.com/discussions/what-is-soampli-used-for)

### 24. [Swaybase](https://www.g2.com/products/swaybase/reviews)
Employee Advocacy software has barely changed since the early 2010s. You deserve better. Swaybase is Modern Employee Advocacy software that your colleagues will actually love to use. Built-in viral features, gamification, personalization, AI, and ShareAnywhere™ functionality ensure you&#39;ll never be left with an outdated Employee Advocacy tool.


**Average Rating:** 4.9/5.0
**Total Reviews:** 55
**How Do G2 Users Rate Swaybase?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.4/10)
- **Content optimization:** 9.0/10 (Category avg: 8.7/10)
- **Coworker content:** 9.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind Swaybase?**

- **Seller:** [Swaybase](https://www.g2.com/sellers/swaybase)
- **Year Founded:** 2014
- **HQ Location:** Boston, MA
- **Twitter:** @GetSwaybase (1,031 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/swaybase/ (2 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Hospital &amp; Health Care
- **Company Size:** 80% Enterprise, 18% Mid-Market


#### What Are Swaybase's Pros and Cons?

**Pros:**

- Content Sharing (1 reviews)
- Ease of Use (1 reviews)
- Easy Sharing (1 reviews)
- Social Media (1 reviews)

**Cons:**

- Post Limitations (1 reviews)


### What Do G2 Reviewers Say About Swaybase?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **easy content sharing** options, allowing direct reposting to social media or personalized edits.
- Users find the **ease of reposting** on Swaybase to social media incredibly convenient and user-friendly.
- Users love the **easy sharing** options of Swaybase, allowing quick reposts or personalized edits for social media.
- Users love the **ease of reposting** on social media, enjoying edit options for personalized sharing.

**Cons:**

- Users find the **limited number of posts** challenging, making it difficult to keep content fresh.

#### What Are Recent G2 Reviews of Swaybase?

**"[Quick and easy!](https://www.g2.com/survey_responses/swaybase-review-10356494)"**

**Rating:** 5.0/5.0 stars
*— Sharon H.*

[Read full review](https://www.g2.com/survey_responses/swaybase-review-10356494)

---

**"[Great tool and super user friendly](https://www.g2.com/survey_responses/swaybase-review-10048614)"**

**Rating:** 5.0/5.0 stars
*— Luke P.*

[Read full review](https://www.g2.com/survey_responses/swaybase-review-10048614)

---



### 25. [SocialToaster](https://www.g2.com/products/socialtoaster/reviews)
Are you looking for effective ways to engage your employees while also leveraging them to support your marketing efforts? Are you already investing in creating marketing content? If so, SocialToaster is the solution for you. SocialToaster is an artificial-intelligence powered enterprise-level ambassador activation platform that uses the power of social media to amplify your message. SocialToaster delivers your existing marketing content directly to your biggest fans – or SuperFans – so they’re more likely to see it, engage with it, and share it with their friends, beating network algorithms to drive organic ROI. Our built-in artificial intelligence means SocialToaster is your 24/7 content marketing assistant, actively curating your existing digital marketing content and sending it straight to your ambassadors, automatically activating your army of content-sharing SuperFans. SocialToaster transforms your members into a community of active advocates and ambassadors. Our industry-leading platform combines an intuitive and patented sharing process with a variety of rich features to meet your social marketing, communication, engagement, and revenue objectives. See why some of the largest companies, brands, and universities in the country use SocialToaster to activate their biggest fans. Schedule a demo today!


**Average Rating:** 3.9/5.0
**Total Reviews:** 20
**How Do G2 Users Rate SocialToaster?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.4/10)
- **Integrations:** 5.0/10 (Category avg: 8.4/10)
- **Content optimization:** 5.0/10 (Category avg: 8.7/10)
- **Coworker content:** 0.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind SocialToaster?**

- **Seller:** [Social Toaster](https://www.g2.com/sellers/social-toaster)
- **Year Founded:** 2010
- **HQ Location:** Baltimore, MD
- **Twitter:** @SocialToaster (3,064 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1229930/ (22 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 40% Enterprise, 35% Small-Business



#### What Are Recent G2 Reviews of SocialToaster?

**"[Great solution to engage audiences](https://www.g2.com/survey_responses/socialtoaster-review-3148275)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Non-Profit Organization Management*

[Read full review](https://www.g2.com/survey_responses/socialtoaster-review-3148275)

---

**"[AVP, Advancement Marketing and Communications](https://www.g2.com/survey_responses/socialtoaster-review-7776053)"**

**Rating:** 5.0/5.0 stars
*— Erin S.*

[Read full review](https://www.g2.com/survey_responses/socialtoaster-review-7776053)

---




## What Is Employee Advocacy Software?

[Brand Advocacy Software](https://www.g2.com/categories/brand-advocacy)

## What Software Categories Are Similar to Employee Advocacy Software?

- [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)
- [Employee Engagement Software](https://www.g2.com/categories/employee-engagement)
- [Employee Communications Software](https://www.g2.com/categories/employee-communications)


---

## How Do You Choose the Right Employee Advocacy Software?

### What You Should Know About Employee Advocacy Software

### What is Employee Advocacy Software?

Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media.

Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and social media management software.

Key Benefits of Employee Advocacy Software

- Increases a company’s referral traffic and brand recognition
- Helps build up employees as industry thought leaders and grow their professional networks
- Assists companies in nurturing relationships with their employees and capture feedback in real time

### Why Use Employee Advocacy Software?

Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content.

**Positions employees as thought leaders —** This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks.

**Increases brand awareness and recognition —** Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand.

**Improves internal communications within organizations —** While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements.

**Enables social selling —** Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content.

**Talent pool development —** Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network.

### Who Uses Employee Advocacy Software?

Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software.

**Marketing teams —** Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals.

**Sales teams —** Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry.

**HR departments —** HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company.

### Employee Advocacy Software Features

**Gamification —** To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees.

**Mobile capability —** Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time.

**Social media integration —** The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.).

**Reporting and analytics —** Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions.

**Content curation —** Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company.

**ROI calculator —** Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing.

Other features of employee advocacy software: [Adoption Insights](https://www.g2.com/categories/employee-advocacy/f/adoption-insight), [Auto-Translation &amp; Multiple Language Management](https://www.g2.com/categories/employee-advocacy/f/auto-translation-multiple-language-management), [KPI Tracking](https://www.g2.com/categories/employee-advocacy/f/kpi-tracking), and [Trends Capabilities](https://www.g2.com/categories/employee-advocacy/f/trends).

### Trends Related to Employee Advocacy Software

**Employee empowerment —** Traditional employee advocacy campaigns were employer focused, as opposed to employee focused. When employee advocacy was introduced, brands were more concerned about what content they could encourage their employees to share that would boost their agenda and messaging, and not what employees would actually want to share with their personal networks. More and more employee advocacy tools and campaigns are focused on employee empowerment, which motivates employees to share content that is interesting to them, while also encouraging them to personalize their posts to their personal tone of voice.

**Employee-generated content (EGC) —** User-generated content is any content (i.e., text, videos, images, etc.) that is created by people, rather than the brands themselves. EGC is content that is created and shared by employees. This type of content could be completely original content, or employees may add and share third-party content to their social networks. Employee advocacy software used to only be focused on content that was created by brands to increase awareness and recognition, but now this type of software is also focused on content that helps employees build their industry thought leadership.

### Software and Services Related to Employee Advocacy Software

[**Customer advocacy software**](https://www.g2.com/categories/customer-advocacy) **—** Customer advocacy software is used by companies to enable their customers to promote their message, content, or products through word of mouth. The software helps acquire new customers, develop the brand identity, and engage loyal users. Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers.

[**Social media management software**](https://www.g2.com/categories/social-media-mgmt) **—** Social media management software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. Employee advocacy software integrates with social media management software to enable employees to share content directly to their social networks.




