# Best Customer Data Platforms (CDP) - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP. There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds. To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must: - Provide a 360-degree view of the customer - Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources - Unify customer profiles across systems - Connect with other systems to allow marketers to execute campaigns - Improve targeting for marketing campaigns ## How Many Customer Data Platforms (CDP) Products Does G2 Track? **Total Products under this Category:** 290 ### Category Stats (May 2026) - **Average Rating**: 4.45/5 - **New Reviews This Quarter**: 272 - **Buyer Segments**: Mid-Market 39% │ Small-Business 36% │ Enterprise 25% - **Top Trending Product**: imagino (+0.333) *Last updated: May 18, 2026* ## How Does G2 Rank Customer Data Platforms (CDP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 23,800+ Authentic Reviews - 290+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Customer Data Platforms (CDP) Is Best for Your Use Case? - **Leader:** [Insider One](https://www.g2.com/products/insider-one/reviews) - **Highest Performer:** [GrowthLoop](https://www.g2.com/products/growthloop/reviews) - **Easiest to Use:** [Insider One](https://www.g2.com/products/insider-one/reviews) - **Top Trending:** [Maestra](https://www.g2.com/products/maestraplatform/reviews) - **Best Free Software:** [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) --- **Sponsored** ### Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1202&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1171&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp&secure%5Btoken%5D=49adfe0aa4f04e53b4c0942138c5676b40740b0e156320b67f5524ba1019d9da&secure%5Burl%5D=https%3A%2F%2Fact-on.com%2F%3Futm_channel%3Dpaid_ppc%26utm_medium%3Dppc_g2%26utm_campaign%3Dppc_g2_2026Q2%26offerAsset_topic%3DOther%26offerAsset_type%3Dother&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Customer Data Platforms (CDP) Products in 2026? ### 1. [Voyado](https://www.g2.com/products/voyado/reviews) Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI. **Average Rating:** 4.5/5.0 **Total Reviews:** 76 **How Do G2 Users Rate Voyado?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Predictive Modeling:** 6.4/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.7/10 (Category avg: 8.6/10) - **Expandability:** 7.9/10 (Category avg: 8.6/10) **Who Is the Company Behind Voyado?** - **Seller:** [Voyado](https://www.g2.com/sellers/voyado) - **Company Website:** https://www.voyado.com - **Year Founded:** 2005 - **HQ Location:** Stockholm, SE - **LinkedIn® Page:** https://www.linkedin.com/company/825768/ (388 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 47% Mid-Market, 29% Small-Business #### What Are Voyado's Pros and Cons? **Pros:** - Ease of Use (34 reviews) - Customer Support (21 reviews) - Helpful (16 reviews) - Intuitive (16 reviews) - User-Friendly (16 reviews) **Cons:** - Limited Features (13 reviews) - Missing Features (10 reviews) - Learning Curve (7 reviews) - Lack of Customization (6 reviews) - Limited Customization (6 reviews) ### 2. [Fullstory](https://www.g2.com/products/fullstory/reviews) Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,029 **How Do G2 Users Rate Fullstory?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Predictive Modeling:** 6.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.4/10 (Category avg: 8.6/10) - **Expandability:** 7.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Fullstory?** - **Seller:** [Fullstory](https://www.g2.com/sellers/fullstory) - **Company Website:** https://www.fullstory.com - **Year Founded:** 2014 - **HQ Location:** Atlanta, GA - **Twitter:** @fullstory (4,887 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3654338/ (567 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Senior Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Mid-Market, 38% Small-Business #### What Are Fullstory's Pros and Cons? **Pros:** - Ease of Use (63 reviews) - Insights (58 reviews) - Customer Support (52 reviews) - Helpful (46 reviews) - Data Analytics (39 reviews) **Cons:** - Learning Curve (32 reviews) - Limitations (27 reviews) - Difficulty (17 reviews) - Missing Features (17 reviews) - Limited Features (16 reviews) ### 3. [Ometria](https://www.g2.com/products/ometria/reviews) Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - \< 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more. **Average Rating:** 4.7/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Ometria?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Predictive Modeling:** 6.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.8/10 (Category avg: 8.6/10) - **Expandability:** 8.2/10 (Category avg: 8.6/10) **Who Is the Company Behind Ometria?** - **Seller:** [Ometria](https://www.g2.com/sellers/ometria) - **Year Founded:** 2013 - **HQ Location:** London, London - **Twitter:** @OmetriaData (2,379 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2890164/ (153 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 59% Mid-Market, 24% Enterprise #### What Are Ometria's Pros and Cons? **Pros:** - Customer Support (12 reviews) - Customer Engagement (10 reviews) - Email Marketing (10 reviews) - Analytics (9 reviews) - Analytics Expertise (9 reviews) **Cons:** - Learning Curve (6 reviews) - Limited Features (5 reviews) - Time-Consuming (5 reviews) - Complexity (4 reviews) - Complex Reporting (3 reviews) ### 4. [Bikky](https://www.g2.com/products/bikky/reviews) Bikky is the first Customer Data Platform (CDP) built exclusively for large, multi-unit restaurant brands. ‍By integrating with point-of-sale systems, online ordering providers, payment processors, and loyalty programs, Bikky is the only CDP able to build comprehensive datasets about everything from the performance of menus to the frequency and lifetime value of guests. With the platform, everyone from the C-Suite to the marketing team is empowered to make better decisions about the business and measure if those decisions are contributing positively to the bottom line. ‍Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world, and is proud to serve thousands of restaurant locations across the U.S., including major brands like Bojangles, MOD Pizza, Dave’s Hot Chicken, and Long John Silver’s. ‍Bikky is based in New York City and has raised nearly $15 million in funding to date. **Average Rating:** 4.9/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Bikky?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Predictive Modeling:** 6.3/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.2/10 (Category avg: 8.6/10) - **Expandability:** 9.2/10 (Category avg: 8.6/10) **Who Is the Company Behind Bikky?** - **Seller:** [Bikky](https://www.g2.com/sellers/bikky) - **HQ Location:** New York, NY - **Twitter:** @BikkyHQ (131 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bikky-inc (51 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Restaurants - **Company Size:** 65% Mid-Market, 26% Small-Business #### What Are Bikky's Pros and Cons? **Pros:** - Data Segmentation (4 reviews) - Customer Engagement (3 reviews) - Customer Support (3 reviews) - Ease of Use (3 reviews) - Analytics Expertise (2 reviews) **Cons:** - Filtering Issues (1 reviews) - Learning Curve (1 reviews) ### 5. [Retention Science](https://www.g2.com/products/retention-science/reviews) Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. We make sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of ecommerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time. Our data-driven platform sends the right messages to the right customers at the right time and delivers personalized, multi-channel communications that help drive big results. Learn more at retentionscience.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Retention Science?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Predictive Modeling:** 8.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.2/10 (Category avg: 8.6/10) - **Expandability:** 9.3/10 (Category avg: 8.6/10) **Who Is the Company Behind Retention Science?** - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact (67,217 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 44% Small-Business, 38% Mid-Market #### What Are Retention Science's Pros and Cons? **Pros:** - AI Technology (2 reviews) - Automation Efficiency (2 reviews) - Analytics Expertise (1 reviews) - Automation Features (1 reviews) - Customer Engagement (1 reviews) **Cons:** - Campaign Issues (2 reviews) - Learning Curve (2 reviews) - Complex Reporting (1 reviews) - Feature Limitations (1 reviews) - High Complexity (1 reviews) ### 6. [SALESmanago](https://www.g2.com/products/salesmanago/reviews) We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects real-time data on transactions, preferences, and website behaviour within an integrated Customer Data Platform. These insights power our Omnichannel Marketing Automation and AI-driven personalisation, enabling teams to automate orchestrated customer journeys across multiple channels. Our platform, co-developed with eCommerce marketers, introduces innovative tools across four critical areas: Audiences to centralise customer data, Web Experience to turn visitors into leads, Channels to deliver engaging messages across multiple touchpoints, and Recommendations to boost conversions with AI-driven suggestions and predictive analytics. This infrastructure, trusted by over 3,000 mid-size businesses worldwide, is designed to facilitate hyper-personalised experiences while supporting the specific scalability needs of mid-market organisations. More information on salesmanago.com **Average Rating:** 4.4/5.0 **Total Reviews:** 295 **How Do G2 Users Rate SALESmanago?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Predictive Modeling:** 8.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.4/10 (Category avg: 8.6/10) - **Expandability:** 8.6/10 (Category avg: 8.6/10) **Who Is the Company Behind SALESmanago?** - **Seller:** [SALESmanago](https://www.g2.com/sellers/salesmanago-1c5494d2-fd8d-4767-b588-a86fc5413891) - **Year Founded:** 2011 - **HQ Location:** Krakow - **Twitter:** @SALESmanago (3,669 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5134015/ (346 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Automation Specialist, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are SALESmanago's Pros and Cons? **Pros:** - Customer Support (19 reviews) - Automation (16 reviews) - Automation Efficiency (16 reviews) - Features (16 reviews) - Helpful (16 reviews) **Cons:** - Learning Curve (11 reviews) - Not Intuitive (8 reviews) - Complex Usability (7 reviews) - Complexity (6 reviews) - Missing Features (6 reviews) ### 7. [Maestra](https://www.g2.com/products/maestraplatform/reviews) Maestra is an all-in-one personalization platform for DTC brands that helps personalize beyond email & SMS to drive +15% conversions. What’s included out of the box: - Real‑time CDP: unified profiles, identity resolution, calculated/custom fields, and product feeds - Omnichannel messaging: Email, SMS, MMS, RCS, push, messengers, chatbots, and ad-audience sync - Site & App personalization: pop‑ups, stories, banners/bars, surveys, and other dynamic blocks - Product personalization: recommendations, product quizzes, and product-feed images - Price personalization: loyalty bonuses, personal discounts, and referral systems - Analytics: reporting, segmentation, ad optimization, and attribution - White-glove service to ensure results and help brands get full value from the platform **Average Rating:** 4.7/5.0 **Total Reviews:** 68 **How Do G2 Users Rate Maestra?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Predictive Modeling:** 9.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.6/10 (Category avg: 8.6/10) - **Expandability:** 9.8/10 (Category avg: 8.6/10) **Who Is the Company Behind Maestra?** - **Seller:** [Maestra](https://www.g2.com/sellers/maestra) - **Company Website:** https://maestra.io/ - **Year Founded:** 2022 - **HQ Location:** Arlington, MA - **LinkedIn® Page:** https://www.linkedin.com/company/maestraplatform/ (61 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 46% Mid-Market, 36% Small-Business #### What Are Maestra's Pros and Cons? **Pros:** - Customer Support (35 reviews) - Ease of Use (26 reviews) - Helpful (25 reviews) - Automation (16 reviews) - Integrations (16 reviews) **Cons:** - Learning Curve (11 reviews) - Not Intuitive (7 reviews) - Segmentation Issues (6 reviews) - Complex Navigation (5 reviews) - Limited Features (5 reviews) ### 8. [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews) D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first **Average Rating:** 4.4/5.0 **Total Reviews:** 109 **How Do G2 Users Rate D&B Rev.Up ABX?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.4/10 (Category avg: 8.6/10) - **Expandability:** 8.9/10 (Category avg: 8.6/10) **Who Is the Company Behind D&B Rev.Up ABX?** - **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) - **HQ Location:** Short Hills, NJ - **Twitter:** @DunBradstreet (22,554 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2385/ (5,816 employees on LinkedIn®) - **Ownership:** NYSE: DNB - **Total Revenue (USD mm):** $1,738 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Mid-Market, 32% Small-Business #### What Are D&B Rev.Up ABX's Pros and Cons? **Pros:** - Analytics (3 reviews) - Audience Targeting (3 reviews) - Data Accuracy (3 reviews) - Insights (3 reviews) - Targeting (3 reviews) **Cons:** - Slow Performance (3 reviews) - Integration Issues (2 reviews) - Learning Curve (2 reviews) - Poor Customer Support (2 reviews) - Automation Difficulty (1 reviews) ### 9. [SAP Customer Data Platform](https://www.g2.com/products/sap-customer-data-platform/reviews) SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile. This provides a 360-degree view and allows organizations to segment audiences, fuel hyper-personalized marketing and sales engagements across all touchpoints, and, critically, ensure compliance with global data privacy regulations like GDPR and CCPA. **Average Rating:** 4.4/5.0 **Total Reviews:** 50 **How Do G2 Users Rate SAP Customer Data Platform?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Predictive Modeling:** 9.1/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.3/10 (Category avg: 8.6/10) - **Expandability:** 9.1/10 (Category avg: 8.6/10) **Who Is the Company Behind SAP Customer Data Platform?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,228 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®) - **Ownership:** NYSE:SAP **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 50% Enterprise, 39% Mid-Market #### What Are SAP Customer Data Platform's Pros and Cons? **Pros:** - Analytics (1 reviews) - Collaboration (1 reviews) - Ease of Use (1 reviews) - Integrations (1 reviews) - Simple (1 reviews) **Cons:** - Complex Setup (1 reviews) - Expensive (1 reviews) - High Licensing Costs (1 reviews) - Integration Issues (1 reviews) - Limited Features (1 reviews) ### 10. [Splunk Enterprise](https://www.g2.com/products/splunk-enterprise/reviews) Find out what is happening in your business and take meaningful action quickly with Splunk Enterprise. Automate the collection, indexing and alerting of machine data that's critical to your operations. Uncover the actionable insights from all your data — no matter the source or format. Leverage artificial intelligence and machine learning for predictive and proactive business decisions. **Average Rating:** 4.3/5.0 **Total Reviews:** 412 **How Do G2 Users Rate Splunk Enterprise?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.3/10 (Category avg: 8.6/10) - **Expandability:** 8.3/10 (Category avg: 8.6/10) **Who Is the Company Behind Splunk Enterprise?** - **Seller:** [Cisco](https://www.g2.com/sellers/cisco) - **Year Founded:** 1984 - **HQ Location:** San Jose, CA - **Twitter:** @Cisco (721,440 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/cisco/ (95,742 employees on LinkedIn®) - **Ownership:** NASDAQ:CSCO **Who Uses This Product?** - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 64% Enterprise, 27% Mid-Market #### What Are Splunk Enterprise's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Log Management (8 reviews) - Dashboards (6 reviews) - Data Analysis (6 reviews) - User Interface (5 reviews) **Cons:** - Expensive (8 reviews) - Learning Curve (8 reviews) - High Resource Consumption (4 reviews) - Licensing Issues (4 reviews) - Pricing Issues (4 reviews) ### 11. [Lexer](https://www.g2.com/products/lexer-2021-04-20/reviews) Lexer is a leading Customer Data and Experience Platform (CDXP) that unifies fragmented data into a high-definition unified for retail and hospitality brands. By enriching first-party data with AI-powered predictive analytics and Experian insights, Lexer empowers business users to orchestrate hyper-targeted omnichannel campaigns and personalized 1:1 engagement. This all-in-one hub democratizes data across marketing, service, and sales teams, bridging the digital-physical divide with real-time context for authentic clienteling. Supported by dedicated retail and hospitality experts, Lexer ensures a rapid path to ROI, helping global brands own their customer destiny and achieve significant growth. Lexer is a private, Australian-founded company with a team of 100+ working with over 150 brands in Australia, Asia and the USA. To learn more about Lexer or get a demo, visit https://www.lexer.io/. **Average Rating:** 4.5/5.0 **Total Reviews:** 53 **How Do G2 Users Rate Lexer?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.1/10 (Category avg: 8.6/10) - **Expandability:** 8.4/10 (Category avg: 8.6/10) **Who Is the Company Behind Lexer?** - **Seller:** [Lexer](https://www.g2.com/sellers/lexer) - **Year Founded:** 2010 - **HQ Location:** Melbourne, Australia - **Twitter:** @lexer (931 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lexer/ (66 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 42% Small-Business, 34% Mid-Market #### What Are Lexer's Pros and Cons? **Pros:** - Customer Support (2 reviews) - AI Technology (1 reviews) - Analytics (1 reviews) - Analytics Expertise (1 reviews) - Communication Efficiency (1 reviews) **Cons:** - Bugs (1 reviews) - Frustration (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) - Not User-Friendly (1 reviews) ### 12. [Forest Admin](https://www.g2.com/products/forest-admin/reviews) Forest Admin is a low-code internal tool solution that helps developers rapidly equip their business teams with internal tools such as fully-featured admin panels, dashboards, and database manipulation tools that are tailored to their operations and ready to scale. All you need is to connect a data source and a fully-featured admin panel will be auto-generated from your data in a few moments. Then easily customize it with low-code components to meet your unique needs. **Average Rating:** 4.6/5.0 **Total Reviews:** 58 **How Do G2 Users Rate Forest Admin?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Predictive Modeling:** 7.0/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.8/10 (Category avg: 8.6/10) - **Expandability:** 8.3/10 (Category avg: 8.6/10) **Who Is the Company Behind Forest Admin?** - **Seller:** [Forest Admin](https://www.g2.com/sellers/forest-admin) - **Year Founded:** 2017 - **HQ Location:** San Francisco, California - **Twitter:** @ForestAdmin (1,415 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6593185 (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Financial Services - **Company Size:** 59% Small-Business, 38% Mid-Market #### What Are Forest Admin's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Customization (6 reviews) - Intuitive (5 reviews) - Customizability (4 reviews) - Customization Options (4 reviews) **Cons:** - Design Limitations (2 reviews) - Onboarding Difficulties (2 reviews) - Poor Design (2 reviews) - Slow Performance (2 reviews) - Update Issues (2 reviews) ### 13. [Dreamdata](https://www.g2.com/products/dreamdata/reviews) Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and measure how those efforts impact revenue, without relying on support. - Precise targeting: Build audiences using unlimited filtering and activate them by syncing to all major ad platforms. - Intent Signals: Trigger targeted activities on the right buyers at the right time using AI-identified intent signals and notifications. - Sync conversions: Automatically feed reliable pipeline data back with one-click conversion syncs so your campaigns optimize for revenue, not just clicks. - Scalable reporting: Measure performance and deliver reports that are easy to understand, always accurate, and aligned with your unique GTM - so your numbers drive buy-in, not backlash. Dreamdata is easy to implement and built to grow with you as KPIs, teams, and business grow. This keeps marketing at the centre of revenue impact and aligns your team and leadership around a single clear view of what’s working and when. This has already helped B2B marketing teams improve ROAS by 68%, grow ROI by 20%, and slash CAC by a third. Start with Dreamdata Free today. **Average Rating:** 4.7/5.0 **Total Reviews:** 260 **How Do G2 Users Rate Dreamdata?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Predictive Modeling:** 7.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.9/10 (Category avg: 8.6/10) - **Expandability:** 9.1/10 (Category avg: 8.6/10) **Who Is the Company Behind Dreamdata?** - **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io) - **Company Website:** https://dreamdata.io/ - **Year Founded:** 2018 - **HQ Location:** Copenhagen, Capital Region - **Twitter:** @DreamdataIO (291 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dreamdata-io (77 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Head of Marketing, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Mid-Market, 33% Small-Business #### What Are Dreamdata's Pros and Cons? **Pros:** - Insights (56 reviews) - Attribution Accuracy (45 reviews) - Analytics (43 reviews) - Helpful (40 reviews) - Ease of Use (37 reviews) **Cons:** - Learning Curve (24 reviews) - Missing Features (14 reviews) - Inadequate Reporting (11 reviews) - Not Intuitive (11 reviews) - Poor Reporting (10 reviews) ### 14. [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 **How Do G2 Users Rate Appier AIRIS (formerly Woopra)?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) **Who Is the Company Behind Appier AIRIS (formerly Woopra)?** - **Seller:** [Appier](https://www.g2.com/sellers/appier) - **Year Founded:** 2012 - **HQ Location:** Taipei, Taiwan - **Twitter:** @GoAppier (1,231 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/appier/ (864 employees on LinkedIn®) - **Ownership:** TYO: 4180 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 53% Small-Business, 34% Mid-Market #### What Are Appier AIRIS (formerly Woopra)'s Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Intuitive (2 reviews) - AI Integration (1 reviews) - Analytics (1 reviews) - Capabilities (1 reviews) **Cons:** - Complexity (2 reviews) - Steep Learning Curve (2 reviews) - Bug Issues (1 reviews) - Complex Setup (1 reviews) - Complex Usability (1 reviews) ### 15. [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews) The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data management and enables personalized marketing campaigns across channels, without technical dependencies. Key Features: Data Collection & Identity Resolution: The platform collects data from websites, CRMs, point-of-sale systems, and other offline sources, unifying them into a comprehensive customer profile. Identity resolution maps anonymous users across multiple touchpoints for a complete 360° view of customer behavior. Advanced Segmentation & Personalization: Create custom audience segments based on user activity (e.g., high-value customers or repeat buyers). These segments help marketers design personalized campaigns across multiple channels like Google Ads, Facebook, and email. Server-Side Tracking & First-Party Server Cookies: The platform offers robust server-side tracking, ensuring that key audience signals are accurately captured and synced with ad platforms, even with modern privacy restrictions. Additionally, it employs lifelong first-party server cookies, which prevent cookie expiration (e.g., fbclid, gclid) and improve attribution and reporting by storing cookies indefinitely​. Offline & Enhanced Conversions: Sync and analyze offline purchase data with online campaigns to enhance Google Offline Conversions and LinkedIn CAPI, optimizing full-funnel performance and reducing acquisition costs. Improved ROAS & Attribution: By maintaining persistent server-side cookies and real-time data syncing, the platform helps achieve higher audience match rates, improving ROAS and ensuring that campaigns are optimized for high-intent, high-value users **Average Rating:** 4.8/5.0 **Total Reviews:** 29 **How Do G2 Users Rate CustomerLabs 1PD Ops Platform?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Predictive Modeling:** 9.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 10.0/10 (Category avg: 8.6/10) - **Expandability:** 9.8/10 (Category avg: 8.6/10) **Who Is the Company Behind CustomerLabs 1PD Ops Platform?** - **Seller:** [CustomerLabs](https://www.g2.com/sellers/customerlabs) - **Year Founded:** 2013 - **HQ Location:** Willington, US - **Twitter:** @customerlabsco (342 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2828395 (47 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 52% Small-Business, 21% Mid-Market #### What Are CustomerLabs 1PD Ops Platform's Pros and Cons? **Pros:** - Customer Support (9 reviews) - Ease of Use (6 reviews) - Easy Setup (6 reviews) - Helpful (6 reviews) - Setup Ease (6 reviews) **Cons:** - Expensive (2 reviews) - Complex Reporting (1 reviews) - Cost (1 reviews) - Difficult Reporting (1 reviews) - Difficult Setup (1 reviews) ### 16. [Yespo Оmnichannel CDP](https://www.g2.com/products/yespo-omnichannel-cdp/reviews) Yespo is an AI-powered omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into personalized, high-performing campaigns that drive measurable results across every channel. Yespo brings customer data from websites, mobile apps, offline touchpoints, and direct channels into a single customer profile, enabling precise segmentation and personalization across all communications to increase engagement and conversions. More than 4,000 brands in 76 countries, including 500 enterprise companies, rely on Yespo to scale their ecommerce growth. With Yespo, you get everything you need for effective data-powered communication in one platform: • Track customer behavior across your website and mobile app • Generate AI-powered product recommendations • Identify and segment high-value and ready-to-buy customers • Automate triggered, cross-channel workflows • Create and launch campaigns with ease Yespo integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your stack and activate customer data fast. Bring your data together — and turn every customer interaction into a measurable opportunity to engage, convert, and grow revenue. **Average Rating:** 5.0/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Yespo Оmnichannel CDP?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Predictive Modeling:** 9.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.8/10 (Category avg: 8.6/10) - **Expandability:** 9.8/10 (Category avg: 8.6/10) **Who Is the Company Behind Yespo Оmnichannel CDP?** - **Seller:** [Yespo Оmnichannel CDP](https://www.g2.com/sellers/yespo-mnichannel-cdp) - **Year Founded:** 2013 - **HQ Location:** Warsaw, PL - **Twitter:** @Yespo_platform (181 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/yespoplatform (77 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Small-Business, 25% Mid-Market #### What Are Yespo Оmnichannel CDP's Pros and Cons? **Pros:** - Automation Efficiency (4 reviews) - Customization (3 reviews) - Easy Creation (3 reviews) - Easy Integration (3 reviews) - Customer Support (2 reviews) **Cons:** - Integration Issues (1 reviews) ### 17. [Revotas](https://www.g2.com/products/revotas/reviews) Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily. &nbsp; Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description: &nbsp; Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences. &nbsp; &nbsp; Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences. **Average Rating:** 4.8/5.0 **Total Reviews:** 58 **How Do G2 Users Rate Revotas?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Predictive Modeling:** 9.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 10.0/10 (Category avg: 8.6/10) - **Expandability:** 9.9/10 (Category avg: 8.6/10) **Who Is the Company Behind Revotas?** - **Seller:** [Revotas](https://www.g2.com/sellers/revotas) - **Year Founded:** 2009 - **HQ Location:** Boston, MA - **Twitter:** @RevotasHQ (59 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/revotas/ (40 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Textiles - **Company Size:** 53% Mid-Market, 47% Small-Business #### What Are Revotas's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Ease of Use (3 reviews) - Helpful (3 reviews) - Customer Engagement (2 reviews) - Easy Implementation (2 reviews) **Cons:** - Complex Reporting (1 reviews) - Dashboard Issues (1 reviews) - Inadequate Reporting (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) ### 18. [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 554 **How Do G2 Users Rate Twilio Segment?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Predictive Modeling:** 6.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.5/10 (Category avg: 8.6/10) - **Expandability:** 8.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Twilio Segment?** - **Seller:** [Twilio](https://www.g2.com/sellers/twilio) - **Year Founded:** 2008 - **HQ Location:** San Francisco, CA - **Twitter:** @twilio (81,658 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/twilio-inc-/ (6,627 employees on LinkedIn®) - **Ownership:** NYSE: TWLO **Who Uses This Product?** - **Who Uses This:** Product Manager, Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 47% Mid-Market, 42% Small-Business #### What Are Twilio Segment's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Easy Integration (5 reviews) - Easy Integrations (5 reviews) - Easy Setup (4 reviews) - Integration Capabilities (4 reviews) **Cons:** - Expensive (5 reviews) - Pricing Issues (3 reviews) - Learning Curve (2 reviews) - Poor Customer Support (2 reviews) - Poor Interface Design (2 reviews) ### 19. [SuperAGI](https://www.g2.com/products/superagi/reviews) SuperAGI is an AI-native CRM platform that unifies sales, marketing, and customer service teams under one intelligent system. It automates high-impact workflows and continuously learns to personalize every customer touchpoint. By replacing multiple tools with autonomous agents, SuperAGI streamlines operations and drives predictable revenue growth. 1) Sales - CRM → CRM items + Tasks An AI-Native CRM that tracks actions by both reps and AI agents, auto-organizes pipeline, and surfaces the next best action. You get enriched records, real-time insights, role-based access, and a “Streamlined Task Play” to fly through prioritized to-dos without tab-hopping. The LinkedIn plugin and our native integrations keep data fresh and actionable. - Prospect → Prospects & Data Enrichment Prospect from an agent-verified contact/company database and auto-enrich records with verified emails and phones. Keep profiles updated with AI, import or export cleanly, and add leads from LinkedIn directly into CRM so you can email or call immediately. Build granular lists, and push them straight into outreach. Upload CSVs for waterfall enrichment, adding leads to lists, sequences, or CRM in one go. - Signals A single signal deanonymizes website visitors, enriches them, scores intent, and explains the “reason to engage.” Alerts land in Slack/email, and you can push accounts into sequences or tasks automatically so sellers hit peak-interest moments, not inbox dead zones. - Cold Outreach Automate LinkedIn + email outreach with copy tuned to persona and context, protect deliverability with mailbox rotation, and run multi-step, multi-channel sequences that book meetings even while you are away. Review or override messages as needed; the system learns what wins and scales it. - Sequences → Sequences + Conversations + Email Orchestrate email, calls, SMS, and LinkedIn in one place, with AI-written variants and A/B tests to lift conversion. Keep stakeholder replies stitched in one email thread, auto-log every touch in CRM, and get sentiment insights to handle objections faster. - AI Dialer Run high-throughput calling with international numbers and parallel dialing (up to multiple lines at once). The system drops unanswered calls, connects reps instantly, and auto-captures notes and activity so talk time goes up while admin time goes down. - Meetings Apply SLAs and rules to route by territory/AEs, convert website and campaign interest into booked slots, and automate SDR→AE handoffs so nothing slips. It’s built to turn traffic into pipeline with less back-and-forth. - Workflows Define automation plays across sales and marketing, e.g., signal detected → enrich → route → trigger sequence → create task → update CRM—so execution is consistent and fast. Works hand-in-hand with AI Journeys and Journey Orchestration to keep motions coordinated. Analytics See pipeline health, cohort conversion, channel impact, and rep performance in one pane. AI explains drivers and recommends actions (double-down, fix, or re-route), helping teams forecast better and remove bottlenecks before they stall deals. CPQ Define price books, approvals, discounts, and quote templates natively. Generate branded quotes with one click from deals, route approvals automatically, and sync accepted quotes straight back to pipeline—so selling stays in one flow. 2) Marketing - Campaigns Build segmented audiences, personalize journeys, and run coordinated touchpoints across email, SMS/WhatsApp, push, and more. Measure lift across channels and feed results back into Signals and Sales so marketing and pipeline stay perfectly in sync. - Customer Journeys Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows & customer journeys based on their recent interactions to maximize your ROI. - Customer Segmentation: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website. - Analytics Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. - Customer Engagement Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. - Ads (Coming soon) Create audience syncs from CRM segments, push to ad platforms, and let AI recommend budgets, creatives, and negative-keyword hygiene. Close the loop by attributing pipeline and revenue—not just clicks—back to source. - Social (Coming soon) Publish across networks, monitor intent cues, and turn comments/DMs into sequences, tickets, or meetings with a click. One content calendar; full attribution to pipeline. 3) Support - AI Live Chat Give customers real-time answers, deflect repeats with knowledge-base automation, and escalate to humans when needed—still in one thread. Tie conversations to CRM objects and SLAs, and keep an AI Support Inbox running for always-on assistance. Voice Support (Coming soon) Use voice agents that integrate with live data and your CRM: authenticate callers, update records, send follow-up texts, or book time with a rep. Guardrails keep calls on-brand while the agent scales to hundreds of simultaneous conversations. **Average Rating:** 4.5/5.0 **Total Reviews:** 439 **How Do G2 Users Rate SuperAGI?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Predictive Modeling:** 8.1/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.3/10 (Category avg: 8.6/10) - **Expandability:** 8.3/10 (Category avg: 8.6/10) **Who Is the Company Behind SuperAGI?** - **Seller:** [SuperAGI](https://www.g2.com/sellers/superagi) - **Company Website:** https://superagi.com/ - **Year Founded:** 2023 - **HQ Location:** Palo Alto, California, United States - **Twitter:** @_superAGI (6,113 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/superagi/ (173 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Apparel & Fashion, Consumer Goods - **Company Size:** 82% Small-Business, 18% Mid-Market #### What Are SuperAGI's Pros and Cons? **Pros:** - Ease of Use (273 reviews) - Helpful (181 reviews) - Customer Support (179 reviews) - Features (124 reviews) - Automation (105 reviews) **Cons:** - Missing Features (72 reviews) - Limitations (63 reviews) - Technical Issues (47 reviews) - Bugs (42 reviews) - Limited Features (39 reviews) ### 20. [CaliberMind](https://www.g2.com/products/calibermind/reviews) CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.” **Average Rating:** 4.5/5.0 **Total Reviews:** 187 **How Do G2 Users Rate CaliberMind?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Predictive Modeling:** 7.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.7/10 (Category avg: 8.6/10) - **Expandability:** 8.8/10 (Category avg: 8.6/10) **Who Is the Company Behind CaliberMind?** - **Seller:** [CaliberMind](https://www.g2.com/sellers/calibermind) - **Company Website:** https://www.CaliberMind.com - **Year Founded:** 2016 - **HQ Location:** Boulder, CO - **Twitter:** @calibermind (644 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6439916/ (33 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Mid-Market, 44% Enterprise #### What Are CaliberMind's Pros and Cons? **Pros:** - Ease of Use (50 reviews) - Insights (44 reviews) - Attribution Accuracy (43 reviews) - Helpful (40 reviews) - Analytics (38 reviews) **Cons:** - Learning Curve (43 reviews) - Complexity (20 reviews) - Steep Learning Curve (19 reviews) - Limitations (17 reviews) - Data Management (16 reviews) ### 21. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Predictive Modeling:** 8.9/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.1/10 (Category avg: 8.6/10) - **Expandability:** 8.1/10 (Category avg: 8.6/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 27% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### 22. [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 175 **How Do G2 Users Rate mParticle by Rokt?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Predictive Modeling:** 7.0/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.2/10 (Category avg: 8.6/10) - **Expandability:** 8.8/10 (Category avg: 8.6/10) **Who Is the Company Behind mParticle by Rokt?** - **Seller:** [ROKT](https://www.g2.com/sellers/rokt) - **Company Website:** https://rokt.com - **Year Founded:** 2012 - **HQ Location:** New York, US - **Twitter:** @ROKT (1,134 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rokt/ (771 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Data Analyst - **Top Industries:** Financial Services, Information Technology and Services - **Company Size:** 53% Mid-Market, 27% Small-Business #### What Are mParticle by Rokt's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Insights (4 reviews) - Customer Support (3 reviews) - User Interface (3 reviews) - Automation Efficiency (2 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Configuration (2 reviews) - Complexity Issues (2 reviews) - Difficult Setup (2 reviews) ### 23. [MetaRouter](https://www.g2.com/products/metarouter/reviews) MetaRouter is an enterprise-grade customer data infrastructure solution designed to help organizations manage and optimize their first-party data in a privacy-centric manner. This innovative platform is tailored for the AI era, enabling businesses to harness their data effectively while ensuring compliance with stringent privacy regulations. By utilizing server-side technology, MetaRouter empowers companies to take control of their data, enhancing both security and performance at scale. The target audience for MetaRouter includes large enterprises, particularly those in retail and e-commerce, that require robust data management solutions to support their marketing and personalization efforts. With a focus on privacy and compliance, MetaRouter is particularly beneficial for organizations that need to navigate complex regulatory environments while still leveraging their customer data for growth. The platform is designed to replace traditional, often fragile client-side tagging systems, providing a more secure and efficient foundation for data-driven initiatives. MetaRouter's key features include the ability to create AI-ready, consent-enforced data pipelines that facilitate real-time data processing and analytics. This capability allows organizations to implement advanced marketing strategies and personalized customer experiences without compromising on privacy. By ensuring that all data handling practices are compliant with regulations, MetaRouter not only protects customer information but also builds trust with consumers. The platform's architecture supports high performance and scalability, making it suitable for enterprises that handle large volumes of data. In addition to its core functionalities, MetaRouter stands out in its category by offering a private-cloud infrastructure that enhances data security and control. This approach mitigates the risks associated with third-party data handling and empowers organizations to maintain ownership of their data assets. As trusted by three of the top ten U.S. retailers, MetaRouter has proven its effectiveness in driving growth while adhering to the highest standards of privacy and compliance. By providing a comprehensive solution for customer data management, MetaRouter equips enterprises with the tools they need to thrive in a data-driven landscape. **Average Rating:** 4.7/5.0 **Total Reviews:** 25 **How Do G2 Users Rate MetaRouter?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Predictive Modeling:** 5.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.1/10 (Category avg: 8.6/10) - **Expandability:** 9.1/10 (Category avg: 8.6/10) **Who Is the Company Behind MetaRouter?** - **Seller:** [MetaRouter](https://www.g2.com/sellers/metarouter) - **Company Website:** https://www.metarouter.io - **Year Founded:** 2018 - **HQ Location:** Denver, CO - **Twitter:** @MetaRouter (121 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/metarouter (47 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consulting - **Company Size:** 52% Mid-Market, 28% Small-Business #### What Are MetaRouter's Pros and Cons? **Pros:** - Customer Support (4 reviews) - Ease of Use (4 reviews) - Data Management (3 reviews) - Easy Setup (3 reviews) - Team Expertise (3 reviews) **Cons:** - Access Restrictions (1 reviews) - Expensive (1 reviews) - Insufficient Guidance (1 reviews) - Limited Accessibility (1 reviews) - Pricing Issues (1 reviews) ### 24. [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works. **Average Rating:** 4.5/5.0 **Total Reviews:** 157 **How Do G2 Users Rate Treasure Data Customer Data Platform?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Predictive Modeling:** 7.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.3/10 (Category avg: 8.6/10) - **Expandability:** 8.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Treasure Data Customer Data Platform?** - **Seller:** [Treasure AI](https://www.g2.com/sellers/treasure-ai) - **Company Website:** https://www.treasure.ai/ - **Year Founded:** 2011 - **HQ Location:** Mountain View, CA - **Twitter:** @treasuredata (7,898 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2569123/ (517 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Data Engineer - **Top Industries:** Marketing and Advertising, Food & Beverages - **Company Size:** 40% Enterprise, 36% Mid-Market #### What Are Treasure Data Customer Data Platform's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Easy Integration (11 reviews) - Integrations (10 reviews) - Customer Support (7 reviews) - Platform Integration (7 reviews) **Cons:** - Technical Expertise Required (7 reviews) - Learning Curve (6 reviews) - Difficult Learning (4 reviews) - Poor Support Services (4 reviews) - Expensive (3 reviews) ### 25. [Raptor Services](https://www.g2.com/products/raptor-services/reviews) Raptor Services is a specialized Personalization and Customer Data Platform (CDP) designed to assist brands in understanding and engaging with their customers more effectively. By leveraging advanced data analytics and user behavior recognition across multiple channels, Raptor empowers businesses to deliver tailored experiences that resonate with their audience. Raptor's CDP is particularly valuable for brands seeking to enhance customer interactions and drive conversion rates through personalized marketing strategies. The target audience for Raptor includes marketing and CRM teams, e-commerce businesses, and customer experience professionals who are focused on optimizing their engagement strategies. With the increasing demand for personalized content and recommendations, brands that utilize Raptor can effectively harness customer data to create meaningful interactions. This is especially crucial in today’s competitive market, where understanding consumer behavior is key to retaining customers and fostering loyalty. Raptor offers a variety of use cases that cater to different aspects of customer engagement. For instance, brands can utilize the platform to analyze user behavior across various touchpoints, allowing for the identification of trends and preferences. This insight enables companies to craft personalized recommendations that enhance the shopping experience. Additionally, the platform facilitates seamless data activation across channels, ensuring that marketing efforts are cohesive and targeted, ultimately leading to improved conversion rates and customer satisfaction. Key features of Raptor include robust data integration capabilities, real-time analytics, and customizable user interfaces. The platform allows businesses to consolidate data from various sources, providing a holistic view of customer interactions. Real-time analytics enable brands to respond promptly to user behavior, making it possible to adjust marketing strategies on the fly. Furthermore, the customizable interface allows users to tailor the platform to their specific needs, ensuring that they can access the information and tools necessary for their unique marketing objectives. By offering a comprehensive solution for personalization and data management, Raptor Services stands out in the market as a vital tool for brands aiming to enhance their customer engagement strategies. The ability to recognize and respond to user behavior across channels not only improves workflows but also enriches the overall user experience, making it an essential resource for any brand looking to thrive in a data-driven landscape. **Average Rating:** 4.7/5.0 **Total Reviews:** 94 **How Do G2 Users Rate Raptor Services?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Predictive Modeling:** 8.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.7/10 (Category avg: 8.6/10) - **Expandability:** 8.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Raptor Services?** - **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa) - **Company Website:** https://www.ibexa.co/ - **Year Founded:** 1999 - **HQ Location:** Oslo, Norway - **Twitter:** @IBEXA (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ibexa (83 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 46% Mid-Market, 36% Small-Business #### What Are Raptor Services's Pros and Cons? **Pros:** - Customer Support (23 reviews) - Personalization (16 reviews) - Ease of Use (14 reviews) - Helpful (14 reviews) - Customization (9 reviews) **Cons:** - Delays (4 reviews) - Missing Features (4 reviews) - Implementation Delays (3 reviews) - Complex Implementation (2 reviews) - Email Management Issues (2 reviews) ## What Is Customer Data Platforms (CDP)? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Customer Data Platforms (CDP)? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) - [Personalization Software](https://www.g2.com/categories/personalization) --- ## How Do You Choose the Right Customer Data Platforms (CDP)? ### What You Should Know About Customer Data Platform (CDP) Software ### Customer data platforms buying insights at a glance [Customer data platforms (CDPs)](https://www.g2.com/categories/customer-data-platform-cdp) help businesses collect, unify, and activate customer data across marketing, sales, service, and analytics functions. CDPs enable centralized customer data management, audience segmentation, real-time engagement, and analytics-driven personalization. Organizations primarily use customer data platforms to create unified customer profiles, break down data silos, automate customer journeys, and deliver personalized marketing experiences across channels like email, SMS, digital ads, and ecommerce platforms. Most cdp software follows tiered pricing models based on data volume, number of customer profiles, or usage. Entry-level CDPs typically start at $1,000 to $3,000 per month for core functionality, while mid-market to enterprise solutions range from $5,000 to $20,000 or more per month depending on advanced features, scalability, and support. If you’re evaluating CDP software, consider your organization’s data complexity, integration needs, pricing flexibility, feature depth, ease of use, and vendor support quality. Essential questions include: - What is included in your pricing tiers, and how does pricing scale with data growth? - What onboarding, training, and customer success resources do you provide? - What pre-built integrations and API capabilities are available? - How responsive is the vendor’s customer support and technical assistance? - Does the CDP offer real-time engagement, personalization, or AI-driven recommendations? G2's top-rated Customer data platforms currently include Insider, Bloomreach, WebEngage, Fullstory, and Planhat. According to G2’s Customer Data Statistics, 94% of business leaders say understanding customer needs is essential to delivering personalized experiences, and 78% of organizations say data silos are a major challenge—further validating the need for CDPs with specialized capabilities. ([_Source 1_](https://www.g2.com/articles/customer-data-statistics)) ### What are customer data platforms? G2 defines a [customer data platform](https://www.g2.com/categories/customer-data-platform-cdp) as a software system that collects, unifies, and organizes customer data from various sources into a single, centralized database. Its core purpose is to create a real-time, comprehensive view of each customer to help businesses deliver personalized marketing experiences and make data-driven decisions. Unlike traditional databases or marketing tools, CDP software automatically integrates both online and offline data, including first-party data such as website activity, mobile interactions, email engagement, transaction history, and sometimes third-party data from external sources. Customer data platforms are designed to be used primarily by marketing teams, requiring minimal technical support, and offer the ability to segment customers, track behavior over time, and trigger automated actions based on that behavior. What makes a CDP unique is its ability to continuously update customer profiles as new data becomes available, structuring that information in a way that is actionable, whether for targeting ads, personalizing communications, or analyzing campaign performance. A CDP is different from a CRM, data warehouse, or [DMP](https://www.g2.com/categories/data-management-platform-dmp). CRMs are generally focused on sales workflows and rely heavily on manual data entry, while CDPs automatically gather and maintain a broader range of behavioral and demographic data. Data warehouses are typically IT-managed systems for storing and querying historical data, lacking the real-time agility and marketing focus defining CDPs. DMPs, on the other hand, are built for advertising and primarily use anonymous third-party data to improve targeting, whereas CDPs focus on identifiable individuals and long-term relationship building. By pulling together fragmented data from across platforms such as websites, mobile apps, social channels, and offline sources, a CDP empowers marketers to better understand customer journeys, personalize experiences, and drive long-term customer value. The global customer data platform market is experiencing rapid growth as businesses prioritize unified customer data management and personalized marketing strategies. According to Fortune Business Insights, the CDP market was valued at USD 2.65 billion in 2024 and is projected to grow from USD 3.28 billion in 2025 to USD 12.96 billion by 2032, reflecting a compound annual growth rate (CAGR) of 21.7% during the forecast period. ([_Source 3_](https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633)) G2 currently covers 263 CDP products, with 1,521 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) ### What are the top reviewed customer data platforms on G2? G2 scores the top-rated customer data platforms using a [proprietary algorithm](https://documentation.g2.com/docs/research-scoring-methodologies) that evaluates real-user satisfaction ratings and overall popularity based on review data. Here are the five highest-rated CDP products on G2 in this category: #### 1. [Insider](https://www.g2.com/products/insider/reviews) - Number of Reviews: 765 - Satisfaction: 100 - Market Presence: 99 - G2 Score: 100 #### 2. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - Number of Reviews: 463 - Satisfaction: 76 - Market Presence: 93 - G2 Score: 85 #### 3. [WebEngage](https://www.g2.com/products/webengage/reviews) - Number of Reviews: 174 - Satisfaction: 84 - Market Presence: 70 - G2 Score: 77 #### 4. [Fullstory](https://www.g2.com/products/fullstory/reviews) - Number of Reviews: 179 - Satisfaction: 74 - Market Presence: 77 - G2 Score: 75 #### 5. [Planhat](https://www.g2.com/products/planhat/reviews) - Number of Reviews: 312 - Satisfaction: 79 - Market Presence: 64 - G2 Score: 71 These rankings are determined by combining verified user ratings and publicly available web search popularity data: - The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) - The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) - G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) ### Customer data platform pricing and cost considerations Customer Data Platform (CDP) pricing can vary widely based on vendor offerings, business size, data volume, and the required features. Most CDPs follow a tiered pricing model, with costs typically scaling based on the number of customer profiles, data processed, or additional features like real-time personalization, advanced analytics, or integrations. According to G2 data, the average annual price per license for CDPs is approximately _$1,294.70_. Pricing generally ranges from a minimum annual price of _$598.80_ per license to a maximum of _$4,272.00_ per license, depending on the product edition and feature set. Entry-level CDPs for small to mid-sized businesses often start around _$600 to $1,200 per year_ per license. These plans typically include core features such as data collection, customer segmentation, and basic integrations with marketing tools. Pricing can increase significantly for mid-market and enterprise-grade organizations, with advanced plans reaching _$4,000 or more per year_ per license. Higher pricing reflects support for larger data volumes, additional users, enhanced privacy and compliance features, AI-powered recommendations, and extensive customization options. Beyond subscription costs, businesses should consider additional fees such as: - Data storage overages - Access to premium analytics or reporting modules - API usage beyond included limits - Implementation and onboarding services (which may range from several thousand to tens of thousands of dollars) When evaluating CDP pricing, it’s important to factor in not only the base subscription fees but also the total cost of ownership. This includes internal resource requirements, training, integration complexity, and potential cost savings from replacing multiple disconnected systems with a unified customer data platform. ### Types of customer data providers on G2 The customer data platform market has matured, leading to the emergence of different types of platforms built for specific use cases. While all CDPs collect and unify customer data, they vary in how much functionality they provide beyond data management. Most fall into one of three categories: - [Multiple Devices CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/multiple-devices): Multiple Devices CDPs are built to deliver consistent and personalized customer experiences across any device or channel. They help businesses track customer interactions across smartphones, tablets, desktops, and other connected devices to maintain a unified customer view. This type of CDP is best suited for organizations aiming to create seamless cross-device engagement, ensuring customers receive relevant messaging and experiences no matter how or where they interact with the brand. - [Marketing Metrics-Focused CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/marketing-metrics): Marketing Metrics-focused CDPs provide advanced analytics and reporting capabilities that help businesses measure marketing performance and ROI. They enable organizations to track customer engagement, campaign effectiveness, and revenue attribution across multiple channels. This type of CDP is ideal for companies looking to gain deeper insights into their marketing efforts, optimize strategies, and make data-driven decisions while managing customer data in a centralized platform. - [Recommendation Engine CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/recommendation-engine): Recommendation Engine CDPs use artificial intelligence and machine learning to deliver personalized content, product recommendations, and next-best actions across customer touchpoints. By analyzing customer behavior, preferences, and purchase history, they help businesses increase engagement and drive conversions. This type of CDP is well-suited for organizations aiming to enhance personalization strategies, improve product discovery, and deliver relevant experiences in real time across marketing channels. - [Content Marketing CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/content-marketing): Content Marketing CDPs combine customer data management with content delivery tools to support personalized marketing at scale. They enable businesses to create, manage, and distribute content tailored to customer profiles, behaviors, and preferences. This type of CDP is ideal for organizations focused on automating content-driven campaigns, delivering targeted messaging across multiple channels, and driving customer engagement with personalized, data-informed content experiences. - **Integration with AI Assistants** : As businesses adopt AI-powered customer service tools, CDPs provide accurate customer profiles and history. This integration enables AI assistants to offer more relevant, efficient, personalized interactions, enhancing overall customer satisfaction. ### Top customer data companies on G2 features rated by G2 reviewers There is no single best customer data platform for every business. Different CDP features offer unique benefits depending on the organization’s goals, data complexity, and marketing maturity. These features can support users in several ways: - Data enrichment: Use external data sources to enhance and complete customer profiles. - Expandability: Add new data sources and adapt to changing data requirements over time. - Content marketing: Manage and deliver content as part of personalized customer journeys. - Multiple devices: Deliver consistent, personalized experiences across all customer devices. - Marketing metrics: Measure the performance and ROI of marketing programs and campaigns. - Predictive modeling: Forecast customer behaviors and outcomes using statistical models. - Recommendation engine: Suggest next-best actions or products based on customer data and AI. ### Top CDP benefits identified by G2 reviewers Effective customer data platform implementation can deliver a range of strategic business benefits, including: **Ease of Use** : Users often highlight that these CDPs are intuitive and user-friendly, reducing the learning curve. _“A customer data platform is a very potent, all-in-one platform that functions smoothly like clockwork. It has proven highly capable and effective for us, and we have witnessed consistent growth in CTR using their Smart Recommender.”_ - [Hung Ho, Digital Transformation Executive](https://www.g2.com/products/insider/reviews/insider-review-6920189) **Data Management** : The ability to collect, unify, and manage customer data efficiently is a standout feature. _“A customer data platform provides analytics and insights to help businesses understand user behavior, measure the performance of their digital experiences, and make data-driven decisions for optimization and personalization.”_ - [Hlengi Khanyile](https://www.g2.com/products/bloomreach-bloomreach/reviews/bloomreach-review-9184260) **Personalization Capabilities:** Many users mention strong functionality around segmentation and delivering personalized customer experiences. _“We send personalized notifications and messages that match each user’s interests and activity. This helps us keep users returning to the app by offering them exactly what they’re looking for. Personalization has made our connection with users stronger and more meaningful.”_ - [Sanjeev Arora, SDE - 1](https://www.g2.com/products/webengage/reviews/webengage-review-10487589) **Automation** : Automating campaigns and data flows is frequently seen as a time-saver and a key value driver. _“The customer portals are invaluable for tracking onboarding objectives with customers, keeping everyone aligned. Its robust automation capabilities allow us to create a wide range of alerts based on real-time data, ensuring we never miss critical updates.”_ - [Rocky Radu, Sr. Operations Engineer](http://ws/planhat-review-10533063) **Customer Support** : Reviewers appreciate responsive and helpful support teams. _“While the application is intuitive, there are a lot of hidden tricks and tips. Whenever I go to my support team with the question I'm trying to answer, they do everything they can to help me answer that question.”_ - [Tim Oliver, Product Director - Analytics & Data Science](https://www.g2.com/products/fullstory/reviews/fullstory-review-9719408) ### Top customer data platform challenges identified by G2 reviewers Implementing a customer data software can drive significant marketing and operational value, but G2 user reviews highlight several common challenges that organizations may encounter. These challenges often relate to pricing, complexity, data integration, feature limitations, and support quality. Below are the most frequently reported hurdles, along with key questions to ask vendors and practical advice to address them: **1. Pricing and cost complexity:** Reviewers frequently mention that CDP software can involve high costs, especially for advanced features, data volume, or enterprise-level use cases. Unclear pricing models or additional costs for integrations and support can be a barrier. - **Essential questions to ask your CDP vendor** : What is included in your pricing tiers? Are there extra costs for data storage, API access, or integrations? How do costs scale with increasing customer profiles or data usage? - **How to overcome the challenge** : Look for transparent pricing models that clearly outline what is included. Choose vendors that offer flexible, scalable pricing options aligned with your data needs and growth plans. **2. Data complexity and steep learning curve:** Customer data platforms often require technical expertise to implement and operate effectively. Users report challenges managing data integration, identity resolution, and advanced segmentation features, especially without dedicated support. - **Essential questions to ask your CDP vendor** : What onboarding, training, and documentation do you provide? Is your platform designed for marketers, or will technical teams need to be heavily involved? What customer success resources are available? - **How to overcome the challenge** : Select CDPs that emphasize ease of use, intuitive interfaces, and strong customer enablement programs. Ensure that adequate training resources are available for both technical and non-technical users. **3. Limited or underdeveloped features:** Many users cite missing features, lack of customization, or limitations in reporting and analytics tools as pain points that hinder their ability to fully leverage the CDP. - **Essential questions to ask your CDP vendor** : What are your platform’s current core features, and how mature are they? Can you provide a product roadmap or outline of upcoming features? Are there limitations or known gaps in key areas like reporting, integrations, or personalization? - **How to overcome the challenge** : Select a CDP vendor that is transparent about its product capabilities and development roadmap. During evaluation, prioritize platforms that actively engage with customer feedback and release regular feature updates. Consider whether the available features align with your highest-priority use cases, and avoid over-investing in platforms that require long wait times for critical functionality. **4. Customer support quality:** Reviewers frequently note slow response times or inadequate assistance when solving technical issues, which negatively impacts their experience with the product. - **Essential questions to ask your CDP vendor** : What support channels do you offer, such as email, live chat, phone, or dedicated account managers? What is your average response time for support inquiries? Do you provide guaranteed service levels through Service Level Agreements (SLAs)? What resources do you offer for onboarding, training, and ongoing customer success support? - **How to overcome the challenge** : Evaluate CDP vendors based on proven customer support performance. Look for platforms with responsive, multi-channel support and clearly defined SLAs. Prioritize vendors that offer proactive customer success programs, training resources, and dedicated support contacts to ensure your team receives guidance during implementation and ongoing use. **5. Data integration complexity:** Many users report difficulties integrating their CDP with existing tools, systems, and data sources. Challenges include limited pre-built connectors, complex API configurations, custom integration requirements, and inconsistent data formatting across platforms. Without seamless integration, a CDP’s ability to unify customer data and deliver insights is significantly reduced. - **Essential questions to ask your CDP vendor** : What pre-built integrations do you offer with common tools like CRMs, marketing automation platforms, e-commerce systems, and analytics tools? How flexible is your API, and what technical resources are required for custom integrations? Do you provide support or services to help with integration setup and troubleshooting? How do you ensure data accuracy and consistency across connected systems? - **How to overcome the challenge** : Prioritize CDPs that offer a wide range of pre-built integrations with your existing tools. Confirm that the platform provides clear API documentation, integration support, and technical resources to streamline setup. Engage internal IT teams early in the evaluation process to assess technical compatibility and avoid unexpected complexity during implementation. ### What are customer data platforms used for? Customer Data Platforms (CDPs) are primarily used to unify customer data, improve marketing performance, and deliver personalized customer experiences. According to G2 reviewers, businesses rely on CDPs to collect and manage customer data from multiple sources and create a single, comprehensive customer view. Common use cases include improving customer engagement, enabling personalized marketing campaigns, and optimizing customer journeys across channels. Many businesses use CDPs to track customer behavior, automate campaign delivery, and segment audiences for targeted messaging. CDPs also support reporting, real-time analytics, and help teams make data-driven decisions. Reviewers frequently mention that CDPs help break down data silos, connect online and offline customer interactions, and increase operational efficiency in marketing, sales, and customer service teams. ### Who uses customer data platforms? Customer data platform solutions are used by businesses to unify customer data, personalize marketing, and improve customer engagement across teams and channels. - **Marketing teams** : Use CDPs to unify customer data, segment audiences, and personalize campaigns across channels. - **Sales teams** : Access real-time customer profiles to identify leads, track activity, and deliver personalized outreach. - **Customer experience teams** : Leverage CDPs to track customer interactions and provide consistent, personalized support. - **Data and analytics teams** : Use CDPs to collect, analyze, and report on customer data from multiple sources. - **Ecommerce and retail businesses** : Rely on CDPs to power personalized product recommendations and optimize customer journeys. - **B2B and B2C companies** : Use CDPs to understand customer behavior, drive engagement, and improve marketing performance. ### Common customer data platform integrations Customer data platforms integrate with a wide range of tools to collect, unify, and activate customer data across systems. Common integrations include: - [CRM systems](https://www.g2.com/categories/crm): Connect customer relationship management tools to sync contact data, sales activity, and customer interactions. - [Marketing automation platforms](https://www.g2.com/categories/marketing-automation): Integrate with email marketing, SMS, and campaign tools to deliver personalized messaging. - [E-Commerce platforms](https://www.g2.com/categories/e-commerce-platforms): Sync product data, purchase history, and customer behavior from online stores. - **Advertising platforms** : Connect with ad networks and social media channels to optimize audience targeting and ad personalization. - [Analytics](https://www.g2.com/categories/analytics-platforms) **and** [BI tools](https://www.g2.com/categories/embedded-business-intelligence): Feed unified customer data into reporting platforms for deeper analysis and insights. - [Data warehouses](https://www.g2.com/categories/data-warehouse) **and** [cloud storage](https://www.g2.com/categories/cloud-file-storage): Integrate with cloud data systems to centralize large volumes of structured and unstructured data. - **Customer support tools** : Connect customer service platforms to provide personalized support based on complete customer profiles. ### **Software and services related to customer data platforms** 1. [Data warehouses](https://www.g2.com/categories/data-warehouse) store large volumes of integrated business data for reporting and analytics. Managed by IT teams, they focus on cross-departmental data rather than marketing-specific customer profiles. 2. [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) collect third-party, cookie-based data for audience targeting and digital advertising. Unlike CDPs, DMPs focus on anonymous data and short-term storage for ad campaigns. 3. [CRM software](https://www.g2.com/categories/crm) store customer contact details, sales activity, and interaction history. While CRMs manage known customer records, CDPs unify data from all channels to create a complete customer view for marketing personalization. ### Future of customer data platforms The future of customer data platforms will focus on deeper AI-driven personalization, stronger real-time data processing, expanded privacy and compliance features, and increased integration with emerging technologies to help businesses deliver more connected, predictive, and privacy-first customer experiences. 1. **AI-Powered Personalization** : CDPs are increasingly integrating artificial intelligence and machine learning to deliver hyper-personalized customer experiences in real time. By analyzing behavioral signals and customer preferences, businesses can tailor content, offers, and journeys dynamically. ​ 2. **Real-Time Data Activation** : The growing demand for agility and responsiveness is driving CDPs to process and activate customer data instantly. Real-time decision-making helps brands respond to customer behavior as it happens, enhancing engagement and satisfaction. ​ 3. **Privacy-First Data Collaboration** : With increasing data privacy regulations, CDPs are adopting technologies like data clean rooms that allow companies to analyze shared data sets without exposing personally identifiable information. This approach protects user privacy while maintaining valuable insights. ​ 4. **Cross-Channel Customer Engagement** : CDPs are expanding beyond traditional marketing use cases, enabling personalized engagement across a growing number of touchpoints, including mobile apps, social media, e-commerce, and customer service platforms. This holistic approach ensures consistent messaging and experiences across all customer interactions. ​ 5. **Integration with AI Assistants** : As businesses adopt AI-powered customer service tools, CDPs play a crucial role in providing accurate customer profiles and history. This integration enables AI assistants to offer more relevant, efficient, and personalized interactions, enhancing overall customer satisfaction. ([_Source 4_](https://www.cdpinstitute.org/news/customer-data-platform-growth-shifts-to-new-markets-cdp-institute-report/)) ### Customer Data Platform (CDP) FAQs #### What are customer data platforms? A customer data platform, or CDP, is software that collects customer data from multiple sources such as websites, mobile apps, CRMs, email tools, and advertising platforms, then unifies it into a single, centralized customer profile. The goal of a CDP is to create a complete view of each customer by connecting identity and behavior across channels, even when data is fragmented.&nbsp; CDPs help teams segment audiences, personalize experiences, and activate customer data in other systems, such as [marketing automation](https://www.g2.com/categories/marketing-automation), [analytics](https://www.g2.com/categories/analytics-platforms), and [ad platforms](https://www.g2.com/categories/digital-advertising-tech), making them a foundational tool for customer-centric marketing and engagement. #### CDP vs CRM: what are the differences? The main difference between a CDP and a CRM is the type of data they manage and how that data is used. A [CRM](https://www.g2.com/categories/crm) is designed mainly for sales and customer service teams to manage relationships with known contacts by tracking communication history, storing contact and account details, and supporting pipeline workflows.&nbsp; A CDP is designed to unify both known and anonymous data across many systems, including real-time behavioral signals, and turn it into continuously updated customer profiles. While CRMs focus on relationship management and revenue workflows, CDPs focus on data unification, identity resolution, audience building, and activation for personalization and marketing performance. Many companies use both together, with CDPs enriching the CRM and improving targeting and customer engagement. #### What is the best customer data platform? There is no single best customer data platform for every business because the right choice depends on your goals, data complexity, customer journey, and existing tech stack. The best CDPs typically excel at unifying customer data across channels, accurately resolving customer identities, enabling real-time segmentation and activation, integrating smoothly with other tools, and supporting both privacy and governance requirements.&nbsp; A reliable way to evaluate the best CDP for your needs is to compare platforms based on verified user reviews, feature fit, and performance for companies of a similar size and industry. On G2, the leading CDPs are identified using verified customer feedback and satisfaction signals, which helps buyers see which tools perform best in real-world use cases. The best CDP software are [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews), [Insider One](https://www.g2.com/products/insider-one/reviews), and [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews). ### Sources 1. [50+ Customer Data Statistics for Successful Marketing Plans](https://www.g2.com/articles/customer-data-statistics), G2 2. G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies). 3. [Customer Data Platform Market Size, Share & Industry Analysis](https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633), Fortune Business Insights 4. [Customer Data Platform Growth Shifts to New Markets](https://www.cdpinstitute.org/news/customer-data-platform-growth-shifts-to-new-markets-cdp-institute-report/), CDP Institute