---
title: Radiate B2B Reviews
meta_title: 'Radiate B2B Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Radiate B2B works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 6
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Account-Based Marketing
  url: https://www.g2.com/categories/account-based-marketing
---


# Radiate B2B Reviews
**Vendor:** Radiate B2B  
**Category:** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 6
## About Radiate B2B
Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets companies with advertising across Display networks. You can proactively reach companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and dramatic awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30%. 3. See intent signals from: a. Website visitors: Identify companies based on their activity on your site. b. Internet browsing activity: Identify companies that have not yet visited your website and are showing intent. c. See the earliest signal of intent - companies engaging with your advertising across Display and LinkedIn. 3. Send intent signals to your CRM. Use it to score your accounts or use our scoring. Our signals include website visitors, Bombora intent data, Display ads and LinkedIn ads.



## Radiate B2B Pros & Cons
**What users like:**

- Users appreciate the **expert guidance and support** from Riaz and his team, enhancing their LinkedIn advertising experience. (1 reviews)
- Users appreciate the **exceptional customer support** from Radiate B2B, making the onboarding process easy and effective. (1 reviews)
- Users find the **IBM dashboard extremely helpful** for aligning LinkedIn advertising efforts with customer needs effectively. (1 reviews)
- Users highlight the **ease of use** of Radiate B2B, appreciating the support and clear guidance throughout the process. (1 reviews)
- Users find the **easy integrations** with Radiate B2B essential for seamless advertising alignment and support. (1 reviews)
- Engagement (1 reviews)
- Helpful (1 reviews)
- LinkedIn Integration (1 reviews)

## Radiate B2B Reviews
  ### 1. Supportive, Skilled, and Results-Driven

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nush G. | Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2025

**What do you like best about Radiate B2B?**

Riaz and his team are really easy to work with, and they really know their stuff!  As someone new to LinkedIn ads and IBM, Riaz explained the process to me step by step, and no question was a silly one.  I have felt supported, but not overwhelmed, and we've been able to get going with our advertising as a company.  The bonus of the IBM dashboard has been so helpful for better aligning our LinkedIn efforts with customers who could benefit from our services - a real game-changer!

**What do you dislike about Radiate B2B?**

Nothing - our expereince so far has been a really positive one.

**What problems is Radiate B2B solving and how is that benefiting you?**

They are helping us to better identify potential customers based on website views, intent and other factors.  They are also helping us to deisgn high-impact advertising campaigns for B2B sales.


## Radiate B2B Discussions
  - [What is Radiate B2B used for?](https://www.g2.com/discussions/what-is-radiate-b2b-used-for)
  - [B2B customers receive the personalized, flexible experience they’ve come to expect from B2C.](https://www.g2.com/discussions/b2b-customers-receive-the-personalized-flexible-experience-they-ve-come-to-expect-from-b2c) - 1 upvote

- [View Radiate B2B pricing details and edition comparison](https://www.g2.com/products/radiate-b2b/reviews?filters%5Bsentiment_snippet%5D=2102600&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-14+19%3A41%3A56+-0500&secure%5Bsession_id%5D=0d6cd66c-af63-4010-8e5e-b09a641e919f&secure%5Btoken%5D=10f8736d1a1ee8b18ab52c339a1557d104948f6196cc5d8616bf96d72ef7601a&format=llm_user)

## Radiate B2B Features
**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Data Availability**
- Contact Data Availability
- Account Data Availability
- Offline Data
- Real-Time Data
- Intent Data

**Platform Basics**
- Retargeting

**Agentic AI - Visitor Identification**
- Cross-system Integration
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Account-Based Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Additional Functionality**
- Conversion Rate Optimization
- SEO Management
- Drag & Drop
- Visual Analytics
- API
- Surveys & Feedback
- Data Import/Export
- Reporting & Statistics
- Real-Time Reporting
- Customizable Templates
- Real-Time Data
- A/B Testing
- Screen Activity Recording
- Site Search Tracking
- Trend Analysis
- Visitor Tracking
- Customer Segmentation
- Engagement Tracking
- Activity Tracking
- Sales Trend Analysis
- Funnel Analysis
- Widgets
- Alerts/Escalation
- Real-Time Analytics
- Heatmaps
- Search/Filter
- Conversion Tracking
- Reporting/Analytics
- Referral Tracking
- Real-Time Monitoring
- Generative AI
- Data Visualization
- Behavior Tracking
- Keyword Tracking
- Pageview Tracking
- Customizable Reports
- Charting
- Visualization
- Activity Dashboard
- Real-Time Notifications
- Access Controls/Permissions
- Time on Site Tracking
- Web Traffic Reporting
- Monitoring
- Tagging
- Dashboard Creation
- Campaign Management
- Campaign Analytics
- Customizable Branding
- Alerts/Notifications
- User Interaction Tracking
- AI Copilot
- Customer Journey Mapping
- Goal Setting/Tracking
- Multiple Site Management
- Website Analytics

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 
- Trend Analysis

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Platform Additional Functionality**
- Third-Party Integrations
- Topic Customization
- Natural Language Processing (NLP)
- Alerts
- Real-time Intent

**Platform Data**
- Campaign Measurement
- Attribution

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 
- Lead Scoring

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Platform Additional Functionality**
- Multivariate Testing
- Integrations

**Agentic AI - Account-Based Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making
- AI/Machine Learning

**Additional Functionality**
- Event Triggered Actions
- Lead Generation
- Lead Notifications
- Generative AI
- Lead Capture
- Reporting/Analytics
- API
- Customer Journey Mapping
- Real-Time Reporting
- Lead Qualification
- Multi-Channel Attribution
- Customer Segmentation
- Database Support
- Summary Reports
- Prioritization
- Pipeline Management
- Customizable Reports
- Conversion Rate Optimization
- Customer Database
- Search/Filter
- Activity Tracking
- Trend Analysis
- Lead Management
- Performance Metrics
- Content Marketing
- Reporting & Statistics
- B2B Lead Generation
- Real-Time Updates
- AI Copilot
- Web Traffic Reporting
- Data Import/Export
- Customer Activity Tracking
- Behavior Tracking
- Competitive Analysis
- Predictive Analytics
- Contact Database
- Sales Management
- Activity Dashboard
- Built-In Database
- Real-Time Notifications
- CRM
- Contact Management
- Real-Time Analytics
- Data Visualization
- Lead Nurturing
- Sales Trend Analysis
- Pipeline Reports
- Customer Profiles

**Additional Functionality**
- Content Delivery
- Multi-Channel Communication
- Alerts/Notifications
- Pipeline Reports
- Data Synchronization
- Contact Database
- Lead Nurturing
- AI Copilot
- Performance Metrics
- Prioritization
- Lead Qualification
- Marketing Automation
- Search/Filter
- Content Creation

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 
- Journey Analytics
- Reporting/Analytics
- Campaign Analytics

**Additional Functionality**
- Content Delivery
- Multi-Channel Communication
- Alerts/Notifications
- Pipeline Reports
- Data Synchronization
- Contact Database
- Lead Nurturing
- AI Copilot
- Performance Metrics
- Prioritization
- Lead Qualification
- Marketing Automation
- Search/Filter
- Content Creation

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

## Top Radiate B2B Alternatives
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews)
  - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews)
  - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) - 4.5/5.0 (3,395 reviews)

