# Best Retail Analytics Software - Page 9 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Retail analytics software provides retailers with an in-depth look into all aspects of their business. It equips them with detailed analytical data to make more informed and strategic decisions. The tool does so by analyzing retail key performance indicators (KPI) like the total sales volume, average transaction size, retail conversion rate, rate of return, etc. Retail analysts and managers use this tool to see how the company performs across regions and business units, often in real time. Retail analytics software helps identify and analyze customers' data and determine which items are selling well, when items sell most, and what demographics purchase which items. It also helps study shopping patterns and uncover consumer trends with consumer packaged goods (CPG) or durable goods, enabling sales and marketing teams to formulate better sales strategies and implement effective marketing loyalty programs. Retail analytics software integrates with other software, such as [retail POS systems](https://www.g2.com/categories/retail-pos), [retail management systems](https://www.g2.com/categories/retail-management-system), and [retail operations software](https://www.g2.com/categories/retail-operations), to gather data on a daily basis. To qualify for inclusion in the Retail Analytics category, a product must: - Integrate with or analyze data from various other retail software - Help in gathering, cleansing, organizing, and analyzing retail data - Provide real-time analytics and visualization through intelligent dashboards - Monitor business KPIs, and enable trend prediction and retail data forecasting - Act as a centralized database and enable the creation of enterprise-ready reports - Be designed specifically for retail and wholesale businesses ## G2 Grid® for Retail Analytics Software ![G2 Grid® for Retail Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/retail-analytics/grids.png?focus%5B%5D=135686&focus%5B%5D=166253&focus%5B%5D=115969&focus%5B%5D=991&focus%5B%5D=150628&focus%5B%5D=29188&focus%5B%5D=8595&focus%5B%5D=52919) Highlighted products: Shopify POS, Crisp Data Platform, Stackline, Board, T.M.A.S., SPS Commerce Analytics, iQmetrix Interconnected Commerce, and Omnia Retail. Underlying data: [Grid® JSON](https://www.g2.com/categories/retail-analytics/grids.json?focus%5B%5D=shopify-shopify-pos&focus%5B%5D=crisp-data-platform&focus%5B%5D=stackline&focus%5B%5D=board&focus%5B%5D=t-m-a-s&focus%5B%5D=sps-commerce-analytics&focus%5B%5D=iqmetrix-interconnected-commerce&focus%5B%5D=omnia-retail) ## How Many Retail Analytics Software Products Does G2 Track? **Total Products under this Category:** 228 ### Category Stats (Jul 2026) - **Average Rating**: 4.4/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Nano AI (+7.99%) - Among all products in this category, Nano AI recorded the largest rating increase compared to last month *Last updated: July 21, 2026* ## How Does G2 Rank Retail Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 4,100+ Authentic Reviews - 228+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Retail Analytics Software Is Best for Your Use Case? - **Leader:** [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - **Highest Performer:** [T.M.A.S.](https://www.g2.com/products/t-m-a-s/reviews) - **Easiest to Use:** [Swan AI](https://www.g2.com/products/swan-ai/reviews) - **Top Trending:** [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - **Best Free Software:** [Crisp Data Platform](https://www.g2.com/products/crisp-data-platform/reviews) --- **Sponsored** ### INTUENDI Intuendi is the AI-powered demand planning platform built for high-growth companies and scale-ups navigating complex supply chains. No more stockouts draining revenue. No more excess inventory eating cash flow. Intuendi helps you slash excess, simplify PO management, and empowers you with data-backed, precise recommendations so you can make faster, smarter decisions. Intuendi Labs a first-of-its-kind R&D program where your boldest supply chain and demand planning ideas become reality. We work closely with clients to co-create solutions and design tools to solve the exact challenges you’re facing in the real-world. The software is intuitive, and lightning-fast to implement, so you can scale quickly and without chaos. Intuendi isn’t just another tool. It’s your next competitive advantage, and a partner that builds with you. Intuendi is built for high-growth companies, startups, and scale-ups with complex supply chains who need smarter, faster demand planning and who want to scale quickly, without chaos. AI-powered Intuendi helps you cut stockouts, reduce excess, and simplify POs—all in one innovative tool built with you in mind. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1768&secure%5Bchosen_at%5D=2026-07-21T14%3A41%3A58Z&secure%5Bdisplayable_resource_id%5D=134&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=134&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=62004&secure%5Bresource_id%5D=1768&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretail-analytics%3Fopen_modal_url%3D%252Fproducts%252Fquorso%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fretail-analytics%2526source%253Dcategory&secure%5Btoken%5D=4bc752fd28396a18b4fd9d2cccec1b95e10d5eada962302641d3e863b1f5306b&secure%5Burl%5D=https%3A%2F%2Fintuendi.com%2F&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Retail Analytics Software Products in 2026? ### 1. [RetSci](https://www.g2.com/products/retsci/reviews) RetSci is a leading AI-powered retail data consulting firm, dedicated to driving retail transformation for businesses. **Who Is the Company Behind RetSci?** - **Seller:** [RetSci](https://www.g2.com/sellers/retsci) - **HQ Location:** Atlanta, US - **LinkedIn® Page:** https://www.linkedin.com/company/ret-sci (56 employees on LinkedIn®) ### 2. [Riley](https://www.g2.com/products/riley-2025-04-28/reviews) Riley is an innovative parenting app designed to empower parents with personalized, data-driven guidance throughout their child's early development. By integrating expert advice, predictive tracking tools, and tailored support, Riley simplifies the complexities of parenting, ensuring that caregivers are well-equipped to handle every milestone with confidence. **Who Is the Company Behind Riley?** - **Seller:** [Riley](https://www.g2.com/sellers/riley) - **Year Founded:** 2019 - **HQ Location:** New York, US - **LinkedIn® Page:** http://www.linkedin.com/company/riley-ai (34 employees on LinkedIn®) ### 3. [Seestone](https://www.g2.com/products/seestone/reviews) Empower optimal buy quantities with intelligent benchmarking, sell-rate classifications and sizing estimates, correcting historical anomalies. **Who Is the Company Behind Seestone?** - **Seller:** [Seestone](https://www.g2.com/sellers/seestone) - **Year Founded:** 2024 - **HQ Location:** Sydney, AU - **LinkedIn® Page:** https://www.linkedin.com/company/seestone/ (6 employees on LinkedIn®) ### 4. [ShareMyInsight](https://www.g2.com/products/sharemyinsight/reviews) At SMI, we deliver Retail IoT solutions that transform bricks and mortar into a hyper-relevant and seamless omni channel world. We help retailers realize gains in a connected environment, from supply chain to merchandising and marketing. **Who Is the Company Behind ShareMyInsight?** - **Seller:** [Sharemyinsight](https://www.g2.com/sellers/sharemyinsight) - **Year Founded:** 2012 - **HQ Location:** Reading, GB - **LinkedIn® Page:** http://www.linkedin.com/company/sharemyinsight (2 employees on LinkedIn®) ### 5. [Shelf-e](https://www.g2.com/products/shelf-e/reviews) Shelf-e is an AI-driven Digital Shelf Analytics (DSA) platform that provides comprehensive visibility into e-commerce performance across leading retailers. The platform captures and analyzes data for thousands of products across multiple categories from a customizable selection of online retailers on a daily basis. It also offers coverage of hundreds of store locations to deliver enhanced regional insights, as well as on-demand data collection based on specific keywords or SKUs. By combining large-scale data collection with advanced analytics, Shelf-e enables organizations to monitor pricing, promotions, availability, product positioning and other relevant product information for both their own portfolio and competitors. This empowers teams with actionable operational and strategic insights to understand digital shelf visibility and drive better decision-making. **Who Is the Company Behind Shelf-e?** - **Seller:** [Shelf-E](https://www.g2.com/sellers/shelf-e) - **Year Founded:** 2021 - **HQ Location:** Celebration, US - **LinkedIn® Page:** https://www.linkedin.com/company/shelfe/ (2 employees on LinkedIn®) ### 6. [Shelfera](https://www.g2.com/products/shelfera/reviews) Shelfera provides retail brands with insights using point of sale data to navigate market growth & drive sales. Monitor and forecast store performance, sales, and inventory levels by SKU down to a store level. Our analytical expertise provides your business with the ability to not just mine data, but to turn it into results. Shopping is not what it used to be, todays shoppers are equipped with more information than ever. Analyze trends to find areas for growth and prepare for a better tomorrow. **Who Is the Company Behind Shelfera?** - **Seller:** [Shelfera](https://www.g2.com/sellers/shelfera) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 7. [Shelfie](https://www.g2.com/products/shelfie/reviews) Help your managers create high performing and more engaged teams with our AI powered toolkit - right within Microsoft Outlook and Teams **Who Is the Company Behind Shelfie?** - **Seller:** [Shelfie](https://www.g2.com/sellers/shelfie) - **Year Founded:** 2016 - **HQ Location:** Manly, AU - **LinkedIn® Page:** http://www.linkedin.com/company/shelfie-pty-ltd (7 employees on LinkedIn®) ### 8. [Simbe Brand Insights](https://www.g2.com/products/simbe-brand-insights/reviews) Simbe Brand Insights is a data intelligence solution that provides retailers and their brand and vendor partners with near real-time, actionable shelf-level data. By delivering daily updates on out-of-stock items, precise product locations, stockout durations, and promotion execution, it enables faster, more informed decision-making. This timely information helps optimize inventory management, product placement, and pricing strategies, ultimately enhancing customer satisfaction and driving sales growth. **Who Is the Company Behind Simbe Brand Insights?** - **Seller:** [Simbe Robotics](https://www.g2.com/sellers/simbe-robotics) - **Year Founded:** 2014 - **HQ Location:** South San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/simbe (102 employees on LinkedIn®) ### 9. [SKUtrak](https://www.g2.com/products/skutrak/reviews) The SKUtrak Demand Intelligence Platform transforms retailer data into actionable insight, giving individuals at CPG companies the power to make smarter and more profitable decisions every day. SKUtrak integrate, harmonises and enriches data from any retail source, delivering powerful demand insights to commercial and supply chain teams. SKUtrak Share provides data teams with direct access to harmonised retailer data, and - with a Marketplace of approved connectors - makes it easy to connect to BI tools or business applications. **Who Is the Company Behind SKUtrak?** - **Seller:** [Atheon Analytics Ltd](https://www.g2.com/sellers/atheon-analytics-ltd) - **Year Founded:** 2006 - **HQ Location:** Milton Keynes , GB - **Twitter:** @atheonanalytics (393 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/atheon-analytics-ltd (31 employees on LinkedIn®) ### 10. [SKYPAD](https://www.g2.com/products/skypad/reviews) Sky I.T. Group is the home of SKYPAD, a leading B2B SaaS platform, supporting the collaboration of the world’s most recognizable brands with the top retailers across the globe. Leveraging automation and self-serve reporting, SKYPAD provides insights into product and location level trends that drive planning, forecasting, and supply chain decisions, refining the consumer shopping experience. Today, SKYPAD services over 4,000 users, from 2,000+ brands across several industry verticals and geographic regions. Our client brand portfolio of industry leaders includes Gucci, Prada, Rag & Bone, Lucky Brand, Burberry, and L’Oréal. The SKYPAD retailer partner network includes Nordstrom, Neiman Marcus, Bergdorf Goodman, and Saks Fifth Avenue. For more information, visit: www.skyitgroup.com **Who Is the Company Behind SKYPAD?** - **Seller:** [Sky IT Group](https://www.g2.com/sellers/sky-it-group) - **Year Founded:** 1997 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/30855 (107 employees on LinkedIn®) ### 11. [SpaceSight](https://www.g2.com/products/spacesight/reviews) SpaceSight is at the forefront of retail analytics, specifically designed for physical stores. Leveraging AI and Big Data, our platform delivers real-time analytics that empower retailers and brands to collect, assess, and visualize essential in-store data. Make informed decisions to enhance customer service, optimize operations, and drive revenue growth. **Who Is the Company Behind SpaceSight?** - **Seller:** [Whale - AI copilot for retailers](https://www.g2.com/sellers/whale-ai-copilot-for-retailers) - **Year Founded:** 2017 - **HQ Location:** N/A - **LinkedIn® Page:** http://www.linkedin.com/company/hellowhale (65 employees on LinkedIn®) ### 12. [Space Time Research](https://www.g2.com/products/space-time-research/reviews) At WingArc, we are experts in data analytics, visualisation and processing. We unlock insights that help governments and businesses around the world to make better supported decisions, more quickly. Over 25,000 customers globally trust WingArc solutions with their data, from government agencies publishing large volumes of confidential data to the general public, to private organisations collecting and processing data that will deliver strategic insights and drive business decision making. **Who Is the Company Behind Space Time Research?** - **Seller:** [Space Time Research](https://www.g2.com/sellers/space-time-research) - **LinkedIn® Page:** https://www.linkedin.com/company/wingarc-australia ### 13. [Storefront Audit](https://www.g2.com/products/storefront-audit/reviews) Storefront Audit gives local businesses a free, instant visibility score for their Google Business Profile — including a named competitor comparison, review gap analysis, and an estimated monthly revenue at risk figure. The audit takes 60 seconds. Enter your business name and city. Get a full PDF report by email showing your score (0-100), your top missed opportunity, and exactly which competitor is beating you and by how much. Paid plans ($197-$697/mo) include monthly GBP updates, review monitoring, weekly competitor tracking, and done-for-you review response service. Best for owner-operated small businesses in dental, HVAC, plumbing, auto repair, med spa, restaurant, and law verticals. **Who Is the Company Behind Storefront Audit?** - **Seller:** [Storefront Audit](https://www.g2.com/sellers/storefront-audit) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (2 employees on LinkedIn®) ### 14. [StoreSmart](https://www.g2.com/products/storesmart/reviews) AI-native StoreSmart transforms in-store execution with precise, product-level recommendations, driving superior store performance and maximizing operational efficiency. -Identifies Store-Specific Issues Affecting Local Product Sales -Compares Product Sales Performance to That of Similar Stores -Shares Findings on Execution Issues -Tracks Store Team’s Compliance/Actions -Ease of Use—High Value Created With Low Level of Effort -Centralized Source of Information to Identify Opportunities at Stores **Who Is the Company Behind StoreSmart?** - **Seller:** [Impact Analytics](https://www.g2.com/sellers/impact-analytics) - **Year Founded:** 2015 - **HQ Location:** New York, US - **LinkedIn® Page:** https://in.linkedin.com/company/impact-analytics (786 employees on LinkedIn®) ### 15. [Swiftly](https://www.g2.com/products/swiftly-systems-inc-swiftly/reviews) Welcome to Swiftly, an innovative technology platform that delivers turn-key solutions to retailers globally. By offering the same tools that retail and e-commerce giants already deploy, we give you everything you need to compete in the market … and win. **Who Is the Company Behind Swiftly?** - **Seller:** [Swiftly Systems](https://www.g2.com/sellers/swiftly-systems) - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/swiftlysystems (211 employees on LinkedIn®) ### 16. [Tightly](https://www.g2.com/products/tightly/reviews) Tightly is the AI-powered Smart Replenishment platform built for Shopify merchants who are tired of stock-outs, dead stock, and spreadsheet chaos. In one plug-and-play app you get: Event-aware demand forecasting that blends 36 months of sales with real-time velocity and upcoming promos, so you always know what will sell—not just what has sold. Automated purchase-order engines that email suppliers or sync natively to 3PLs, WMS, NetSuite, and Brightpearl, turning forecasts into perfect POs while you sleep. In-Stock Back-Ordering that flips “Sold Out” pages into instant revenue with pre-order badges, ETA timers, and automated customer notifications. Usage-based Movement Credits—no per-SKU fees, no contracts. One credit moves one unit; unused credits roll forward. AI Analytics Assistant & action-driven alerts across email, Slack, and webhooks, surfacing next-best actions before issues cost you cash. **Who Is the Company Behind Tightly?** - **Seller:** [Tightly](https://www.g2.com/sellers/tightly) - **Year Founded:** 2024 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/tightly/ (20 employees on LinkedIn®) ### 17. [Vectaury](https://www.g2.com/products/vectaury/reviews) A Data-Centric tool enabling retailers and brands to interact throughout their customers' journey and to generate incremental traffic **Who Is the Company Behind Vectaury?** - **Seller:** [Vectaury](https://www.g2.com/sellers/vectaury) - **Year Founded:** 2021 - **HQ Location:** Paris, FR - **Twitter:** @VECTAURY_fr (393 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/80944884 (56 employees on LinkedIn®) ### 18. [Veda Labs](https://www.g2.com/products/veda-labs/reviews) Vedalabs is a Retail Analytics company that allows retailers to move more inventory and make informed decisions through real time business insights at store level. Data points like total footfall, age, gender and repeat count allows retailers to manage and measure the ROI on their marketing and sales spend. **Who Is the Company Behind Veda Labs?** - **Seller:** [Veda Labs](https://www.g2.com/sellers/veda-labs) - **Year Founded:** 2019 - **HQ Location:** San Jose, US - **LinkedIn® Page:** http://www.linkedin.com/company/vedalabs.inc (4 employees on LinkedIn®) ### 19. [VendAIQ](https://www.g2.com/products/vendaiq/reviews) VendAIQ is an AI assistant built for vending operators. It helps teams get instant answers from vending data, including sales, inventory, stockouts, machine performance, route efficiency, and operational reports. VendAIQ supports smarter vending decisions through simple text or voice queries and is designed for USA vending operators looking to reduce manual reporting and improve daily operations. **Who Is the Company Behind VendAIQ?** - **Seller:** [Vendekin Technologies](https://www.g2.com/sellers/vendekin-technologies) - **Year Founded:** 2015 - **HQ Location:** Pune, IN - **LinkedIn® Page:** https://www.linkedin.com/company/vendekintechnologies (90 employees on LinkedIn®) ### 20. [Vendormint](https://www.g2.com/products/vendormint/reviews) Vendormint is a tech-enabled service platform that helps retail suppliers recover lost revenue and improve compliance by resolving deductions, chargebacks, and retailer fines. We specialize in deduction management for suppliers selling into major brick-and-mortar retailers, including audits for shortages, overages, and operational fines related to on-time delivery, labeling, and ASN issues. Vendormint combines expert-led dispute management with technology-driven workflows to identify claim opportunities, automate documentation, and maximize recovery outcomes. Whether suppliers need historical audits or ongoing compliance support, Vendormint reduces internal workload and accelerates cash flow recovery—giving vendors the clarity and control they need to protect their margins. **Who Is the Company Behind Vendormint?** - **Seller:** [Vendormint](https://www.g2.com/sellers/vendormint) - **HQ Location:** Rogers, US - **LinkedIn® Page:** https://www.linkedin.com/company/vendormint/ (12 employees on LinkedIn®) ### 21. [VIA|central office](https://www.g2.com/products/accuvia-software-group-via-central-office/reviews) How useful is your data? VIA|central office is our flexible analytics platform specifically for retail in-store data, designed to give the store operations team the data they need, when they need it. 🔀 With countless integrations, VIA|central office can collect all kinds of data like traffic, customer sentiment, eCommerce metrics, and more. 📊 Our platform seamlessly collects store data and processes it into easy to digest formats, so team members can quickly interpret the data they need. 🤝 Through clever distribution processes, VIA|central office can get the right data to the right teams, at the right time. It can also handshake with other key platforms, such as marketing, finance, and operations, so key decisions can be quickly executed. With a variety of useful data that can be interpreted, and then efficiently used to execute key actions, VIA|central office empowers The Intelligent Store. **Who Is the Company Behind VIA|central office?** - **Seller:** [Accuvia Software Group](https://www.g2.com/sellers/accuvia-software-group) - **Year Founded:** 2016 - **HQ Location:** Chicago, US - **Twitter:** @AccuviaSW (54 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/accuvia-software-group (17 employees on LinkedIn®) ### 22. [Video Analysis System](https://www.g2.com/products/video-analysis-system/reviews) The Video Analysis system is a complete hardware and software solution providing insights from the movement of people in various spaces. The system supports end-users with unique information on the behavior of shoppers. Combining the information collected from camera images and other dedicated sensors with data from transactional systems and CRM/ERP class systems, among other sources, gives the term "big data" a whole new practical meaning. VA system converts shopper foot traffic, movement, and shopper behavior into colorful, easy-to-understand dashboards and KPIs such as traffic, conversions, queue time, heat maps, and customer movement. It also provides in-depth, reliable, and timely insight into how shoppers are responding to specific store layout, merchandising, staffing, marketing, and promotions, allowing the companies to maximize benefits for the organization and, most of all, optimizing the delivery chain and increasing turnover.The Video Analysis system is a complete hardware and software solution providing insights from the movement of people in various spaces. The system supports end-users with unique information on the behavior of shoppers. Combining the information collected from camera images and other dedicated sensors with data from transactional systems and CRM/ERP class systems, among other sources, gives the term "big data" a whole new practical meaning. VA system converts shopper foot traffic, movement, and shopper behavior into colorful, easy-to-understand dashboards and KPIs such as traffic, conversions, queue time, heat maps, and customer movement. It also provides in-depth, reliable, and timely insight into how shoppers are responding to specific store layout, merchandising, staffing, marketing, and promotions, allowing the companies to maximize benefits for the organization and, most of all, optimizing the delivery chain and increasing turnover. **Who Is the Company Behind Video Analysis System?** - **Seller:** [StayinFront](https://www.g2.com/sellers/stayinfront) - **HQ Location:** Fairfield, US - **Twitter:** @StayinFront (800 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/stayinfront/ (330 employees on LinkedIn®) ### 23. [Vision Group Retail](https://www.g2.com/products/vision-group-retail/reviews) Vision Group Retail is a retail execution and category management software platform for consumer packaged goods manufacturers and retailers. The company is privately held, founded in 2016, and headquartered in Hauppauge, New York, with a registered office in Virginia and teams in around ten countries. Its technology uses computer vision and AI to turn images and data from stores into structured information that commercial, category, and operations teams can act on. The product family covers three main areas: planning, execution, and optimization of shelves and assets across large store networks. Key capabilities include: • Product digitization and digital image library for SKUs, including images, dimensions, and key attributes. • Space planning and planogram tools that build, edit, and convert layouts from product libraries, PDFs, and shelf photos. • Image recognition that reads shelf and cooler photos to detect product presence, facings, pricing, and basic compliance metrics. • IoT and autonomous retail modules that monitor connected equipment, such as branded coolers, to track status, activity, and basic stock levels. Customers use Vision Group Retail to connect retail plans with what actually happens in stores and to replace manual checks with near real time feedback from images and devices. Typical users include category managers, space planners, trade and revenue management teams, field sales and merchandising organizations, and retail operations and analytics teams at CPG manufacturers and retailers. The platform is generally adopted by large CPG manufacturers and retailers operating across many outlets that want a single environment for product data, shelf planning, execution tracking, and basic performance analysis. **Who Is the Company Behind Vision Group Retail?** - **Seller:** [Vision Group Retail](https://www.g2.com/sellers/vision-group-retail) - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/visiongroupretail/ (548 employees on LinkedIn®) ### 24. [Vitrac](https://www.g2.com/products/vitrac/reviews) Vitrac is a visual retail analytics and visitor counting platform that uses AI cameras to track foot traffic, customer demographics, and in-store conversion rates for brick-and-mortar retail locations. Vitrac by TASS Vision is a SaaS-based location intelligence and retail analytics platform designed to measure and analyze physical store traffic. The system utilizes proprietary AI-powered cameras to capture in-store customer behavior, providing retailers with objective data on foot traffic and customer interactions. By integrating with existing POS, ERP, or DMS systems, Vitrac allows retail managers to calculate accurate walk-in-to-purchase conversion rates. The software uses computer vision to automatically exclude store employees and repeat entries from the overall traffic count, ensuring that conversion metrics are based solely on unique visitor data. Core Capabilities include: Visitor Counting & Staff Exclusion: Automated footfall tracking that identifies and filters out store personnel to maintain data accuracy (up to 99% counting accuracy). Demographic Analytics: Estimates the age and gender of visitors to help align physical store traffic with target marketing audiences. Group Recognition: Identifies families or couples shopping together, counting them as a single buying unit for more accurate unique visitor metrics. Storefront Conversion: Analyzes street-level pedestrian traffic outside the store to measure the effectiveness of window displays at drawing visitors inside. Operational Optimization: Tracks peak traffic hours and queue lengths to provide data-driven recommendations for staff scheduling. Anomaly Detection (Vitrac GPT): An AI module that analyzes behavioral data to predict anomalies and provide automated operational insights. Architecture and Security: Vitrac operates on a plug-and-play hardware model. The system processes video data at the edge, encrypting all information before sending it to cloud dashboards. It relies on object recognition rather than personal facial recognition, ensuring compliance with data privacy standards and maintaining customer anonymity. **Who Is the Company Behind Vitrac?** - **Seller:** [TASS Vision](https://www.g2.com/sellers/tass-vision) - **Year Founded:** 2021 - **HQ Location:** Dover, US - **LinkedIn® Page:** https://www.linkedin.com/company/tassvision/ (22 employees on LinkedIn®) ### 25. [What The Shop](https://www.g2.com/products/what-the-shop/reviews) WHAT THE SHOP IS A MARKETING PLATFORM WHICH HELPS RETAILERS TO UNDERSTAND THE SHOPPER'S IN-STORE BEHAVIOR AND IMPROVE THE CUSTOMER EXPERIENCE **Who Is the Company Behind What The Shop?** - **Seller:** [What The Shop](https://www.g2.com/sellers/what-the-shop) - **Year Founded:** 2014 - **HQ Location:** Paris, FR - **LinkedIn® Page:** https://www.linkedin.com/company/what-the-shop (7 employees on LinkedIn®) ## What Is Retail Analytics Software? [Retail Software](https://www.g2.com/categories/retail) ## What Software Categories Are Similar to Retail Analytics Software? - [Demand Planning Software](https://www.g2.com/categories/demand-planning) - [Retail Assortment Planning Software](https://www.g2.com/categories/retail-assortment-planning) - [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools) - [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) - [Retail Pricing Software](https://www.g2.com/categories/retail-pricing) - [Retail Execution Software](https://www.g2.com/categories/retail-execution) - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) --- ## How Do You Choose the Right Retail Analytics Software? ### What You Should Know About Retail Analytics Software ### What is Retail Analytics Software? Retail analytics software empowers retail businesses by providing insights into all aspects of the store using various business intelligence data, such as sales figures, inventory levels, customer data, supply chain, etc. It also helps clean and organize inconsistent data sets and visualize them on a single intuitive retail dashboard for easy understanding and interpretation. Retail insights drawn from this software help retailers accurately target customer needs in order to offer the right products at the right price at the right time. To do that, retail analytics platforms provide scope to analyze the performance of each retail metric at a granular level. These tools also influence marketing decisions by uncovering valuable insights related to consumer behavior and helping marketers design customer-based loyalty programs. ### What are the Common Features of Retail Analytics Software? The following are some core features within retail analytics systems that can help retailers find the best solution for their business analysis needs: **Data collection:** Retail analytics tools help collect data from different sources, such as retail point of sale (POS) software, retail management systems, etc., in whichever form they are. The retail analytics tool integrates with these systems and helps with automated exports instead of manual collection by internal sales teams. **Data cleansing:** The raw data received in the collection process goes through data cleansing to ensure accuracy and consistency. The retail analytics system deals with erroneous data by identifying incorrect or duplicate data, deleting the messy data, and then arranging the dataset in the appropriate format. **Data analysis:** This feature of retail analytics software uses clean data and delivers useful insights and information in the form of different visualization dashboards such as tables, graphs, pie charts, etc., with the help of advanced artificial intelligence (AI) and machine learning (ML). These insights are later used to discover trends, predict outcomes, and make better business decisions. ### What are the Benefits of Retail Analytics Software? Retail analytics solutions are beneficial to retailers, suppliers, and customers. The information derived from the retail data uncovers areas for improvement and optimizes the customer experience at the store. Here’s how all the stakeholders benefit from software: **Offers retailers a competitive advantage:** Retail analytics software can help retailers understand customer behavior and formulate strategies specific to individual stores. It automates the process of gathering, cleaning, and analyzing data, which was a tedious task. A retailer using analytics tools has a competitive advantage over its peer dependent on guesswork. Insights from the data also help retailers with competitive benchmarking, improve marketing return on investment (ROI), optimize in-store operations, and enhance customer loyalty. **Improves suppliers’ product management processes:** Retailers are not the only ones who benefit from retail analytics tools. Suppliers also use historical retail data to plan and forecast demand, plan inventory management, see which specific product line is outperforming others in a region, and introduce new products catering to consumer needs. It also helps them plan future campaigns as a marketing initiative and pushes their product to prospective retailers. **Boosts customer experience:** Customers are the indirect beneficiaries of the insight drawn with retail analytics tools. Retailers continuously strive to improve customer experience by creating eye-catching store layouts, discounts on merchandise, loyalty programs, and improved customer engagement. Customers feel happy, become repeat customers, and bring new customers on board, pleased by the unique experience retailers try to provide. ### Who Uses Retail Analytics Software? Managers from different departments of a retail organization use this software for better decision making. Here’s a list of a few personnel who often use this software.  **Retail store managers:** Store managers use retail analytics software to track and measure the performance of respective stores on a monthly, quarterly, and yearly basis.  **Analytics managers:** Analytics managers do data mining and draw actionable insights using various retail data analytics methodologies such as big data, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. **Brand or marketing managers:** Brand or marketing managers use retail analytics platforms to monitor brand performance through sales data and track consumer behavior and trends, which allow them to strategize marketing campaigns and loyalty programs. #### Software Related to Retail Analytics Software Related solutions that can be used together with retail analytics software include other retail software such as: [Retail POS systems](https://www.g2.com/categories/retail-pos) **:** Retail analytics systems easily integrate with retail POS software. Retail POS software is used in the day-to-day operations of a store for tasks like creating a sales order, finding product and customer information, billing, etc. It stores a vast amount of relevant information that can be exported to retail analytics software for analysis purposes. [Retail pricing software](https://www.g2.com/categories/retail-pricing) **:** Retail pricing software helps formulate the best pricing strategy for products and seamlessly integrates with analytics software. Some of the retail pricing tools come with analytics features that can do the job of retail analytics as a standalone product. However, some advanced analytics software must work in conjunction with the host software to get the best result. ### Challenges with Retail Analytics Software Retail analytics software comes with its own set of challenges. **Cost of purchase:** Small to medium-sized retailers might find it difficult to purchase this software from a cost point of view. Since most of these tools are subscription based, there is a recurring bill associated with them. Also, most small to medium retailers are unorganized businesses with the absence of streamlined functions, where procuring such tools could be inconsequential. **Software integration:** Retail analytics platforms need to be integrated with multiple types of retail software, such as retail POS, retail management, etc., to export data and analyze. A significant risk that arises during software integration is incompatibility, which leads to the inability to perform important functions. **Data security and privacy:** Data security and privacy are major concerns for multinational corporations. Retailers gather several data sets such as customer names, mobile numbers, and email IDs for their vested interests. Any sort of data leakage from such tools could be a nightmare for the retailer and might affect the overall brand reputation in the market. ### How to Buy Retail Analytics Software #### Requirements Gathering (RFI/RFP) for Retail Analytics Software Requirement gathering ensures that the software has all the features a business needs. It helps to understand the right tools required to perform critical task processes without wasting time figuring out how to do it. It also helps to ask critical questions about the need for the software. For example, retail analytics solutions help analyze retail data and present insights, but the buyer should also know if there is enough data to process and how these insights will help the existing position of the retail business. #### Compare Retail Analytics Software Products **Create a long list** A long list helps refine software products with must-have retail analytics features such as data gathering, cleansing, and analysis. Buyers can add to the list software that functions as a standalone product or integrates into existing systems, such as retail management or retail POS. Some other things to consider while creating a long list could be the product's popularity, the price offered for product add-ons, schemes for upgrading, and 24/7 customer service support. **Create a short list** A short list narrows down the long list of buyers and helps them make a constructive decision on which software to opt for. Shortlists are more specific to the exact need of the buyer mapped with the features offered by the product. For example, buyers looking for cloud-based retail analytics software must not keep software installed on-premises on the short list. **Conduct demos** Demos are an essential part of the entire software implementation process. It ensures that the retail analytics software is running smoothly and is compatible with the existing business system. It allows buyers to ask questions about the software's features and ensures the retail analytics vendor is entirely transparent about the product offerings. #### Selection of Retail Analytics Software **Choose a selection team** A team comprised of in-house IT personnel, project managers, heads of departments, retail experts, and end users must be part of the selection process. Along with senior management, this selection team is responsible for selecting the right software and checking the entire retail analytics software onboarding process. Buyers can also outsource technical consultants with domain-specific expertise to give constructive recommendations and suggestions in this process. **Negotiation** To successfully negotiate, the buyer must carefully analyze the final offering provided by two or more vendors. There are chances that vendors might offer similar software with similar features. In this case, the only differentiator may be the price provided by the vendor. The deciding factor during final selection in case of similar pricing might depend on product add-ons, unique customization, customer support post implementation, etc. **Final decision** In most cases, the senior management or head of the department decides to select the software after carefully going through all the documented insights provided by the team during the product testing process. It is also important to investigate all the vendor's terms and conditions beforehand to avoid last-minute confusion. ### Implementation of Retail Analytics Software **How is Retail Analytics Software Implemented?** Buyers can implement retail analytics software at any point in the retail journey. The vendor’s IT team and the buyer’s selection team are responsible for the implementation. If the retail analytics software is installed on-premises, the implementation team should ensure it doesn’t affect retail operations. **Who is Responsible for Retail Analytics Software Implementation?** The selection team is usually responsible for the implementation process since they know the business requirements and how the new software can help. Service engineers and technical experts from the vendor’s side also collaborate with the selection team and address real-time issues during implementation. **What Does the Implementation Process Look Like for Retail Analytics Software?** The retail analytics software implementation process varies depending on the type of software installed, cloud based or on-premises. Cloud-based software is easy to install and can be accessed from anywhere. On-premises software needs existing infrastructure on which it is installed and can be accessed only within the premises. **When Should You Implement Retail Analytics Software?** A buyer can implement this software at the start of the retail business or after making a strong presence in the market. Also, selecting an ideal time for the installation process of the retail analytics software is essential to avoid interference with daily retail operations.