[ Quantca... Reviews ](https://www.g2.com/products/quantcast-platform/reviews) [ Quantca... Reviews ](https://www.g2.com/products/quantcast-platform/reviews) # Quantcast Platform Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (7) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (7) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Marketing Integrations Integrates with marketing software to assist with the creation of targeted marketing campaigns Ad Integrations Integrates with digital advertising platforms to optimize and target ad campaigns Data Exporting Allows users to export audience data into different formats Show More ##### ## Channel Functionality (1) Display Functionality Overall product functionality for display advertising. Show More ##### ## Video Functionality (1) Video Functionality Overall product functionality for video advertising. Show More ##### ## Mobile Functionality (1) Mobile Functionality Overall product functionality for mobile advertising. Show More ##### ## Campaign Management (13) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Targeting (4) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Show More ##### ## Mobile (3) Mobile Tracking Able to track consumers on their mobile devices where cookies do not apply. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Demand Side Platforms (4) Machine Learning Optimization DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI Estimate and Projections DSP pulls accurate estimates of available impressions and their cost. Cross-Device Capabilities Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices Cross Channel Capabilities DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. Show More ##### ## Platform (9) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Show More ##### ## Marketing Operations (6) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Platform Interoperability (3) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Audiences (4) Audience Insights Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors Influencer Identification Helps users identify influencers or thought leaders within their target audience Buyer Personas Identifies or creates customer profiles and personas Segmentation Offers tools for building custom audience segments Show More ##### ## Data Analysis (4) Network Analysis Identifies and visualizes how audience segments relate to one another Dashboards Offers customizable dashboards and reports Visualizations Allows users to visualize and interact with data to gain deeper insights Advanced Filtering Allows users to drill down or slice and dice audience data with filters Show More ##### ## Platform Basics (4) Cross-Device Advertising Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. Audio Ad Formats Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. Programmatic Audio Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. Audience Targeting Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. Show More ##### ## Platform Reporting (4) Performance Monitoring Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. Reporting Dashboards Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. Dashboard Exports Ability to export dashboard reports on audio ad campaign performance. Music Genre Reporting Ability to track audio ad impressions by top music genres. Show More ##### ## Platform - Connected TV (CTV) Advertising Platforms (4) Personalized Segmentation Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. Ad Serving Compatible to serve and publish ads within the software. Streaming Capabilites Able to implement ads on all types streaming platforms that are able to serve ads. Performance Analytics Offer analysis of campaigns and various metrics. Show More ##### ## Campaign Management - Connected TV (CTV) Advertising Platforms (2) Creative Assets Contains features where creative assets can be stored and uploaded to various campaigns. Campaign Dashboard Ability to operate multiple campaigns across segments. Show More ##### ## Ad Serving & Management - Publisher Ad Server (5) Real-Time Bidding (RTB) Support Enables real-time participation in programmatic ad auctions. Ad Delivery Optimization & Management Ensures ads are delivered efficiently based on targeting, pacing, and performance goals. Ad Inventory Management Allows publishers to manage and organize ad spaces across multiple properties. Dynamic Ad Placement Supports automatically adjusting ad placements based on user behavior and content. Ad Tag Management Provides tools to generate and manage ad tags for easy ad placement. Show More ##### ## Targeting & Personalization - Publisher Ad Server (6) Geo-Targeting Allows ads to be displayed to users based on their geographic location. A/B Testing for Ads Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization. Multi-Device & Cross-Platform Delivery Ensures seamless ad serving across web, mobile, CTV, and other digital channels. Audience Targeting Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type. Frequency Capping Limits the number of times a user sees the same ad to prevent fatigue. Contextual Targeting Matches ads to relevant content using keyword analysis and machine learning. Show More ##### ## Monetization & Reporting - Publisher Ad Server (4) Header Bidding Support Enables multiple demand sources to bid on ad inventory simultaneously. Ad Revenue Share & Payout Management Facilitates revenue sharing and payments to partners or publishers. Revenue Forecasting Estimates potential revenue based on current performance and market trends. Performance & Engagement Analytics Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness. Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Display Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Mobile Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Video Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Publisher Ad Server (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Audience Intelligence Platforms (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Audio Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Connected TV (CTV) Advertising Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Demand Side Platform (DSP) (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Cross-Channel Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Native Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") The Trade Desk 4.4/5(188) ](https://www.g2.com/products/the-trade-desk/reviews) [ ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") StackAdapt 4.7/5(871) ](https://www.g2.com/products/stackadapt/reviews) [ ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") Criteo Commerce Growth 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ View All Alternatives ](https://www.g2.com/products/quantcast-platform/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. Quantcast Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(188) [ Compare Now ](https://www.g2.com/compare/quantcast-platform-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") Criteo Commerce Growth 3.8/5(242) [ Compare Now ](https://www.g2.com/compare/criteo-commerce-growth-vs-quantcast-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5(871) [ Compare Now ](https://www.g2.com/compare/quantcast-platform-vs-stackadapt) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Display Advertising ](https://www.g2.com/categories/display-advertising) [ Cross-Channel Advertising ](https://www.g2.com/categories/cross-channel-advertising)[ Native Advertising ](https://www.g2.com/categories/native-advertising)[ Video Advertising ](https://www.g2.com/categories/video-advertising)[ Demand Side Platform (DSP) ](https://www.g2.com/categories/demand-side-platform-dsp)[ Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)[ Mobile Advertising ](https://www.g2.com/categories/mobile-advertising)[ Connected TV (CTV) Advertising Platforms ](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)[ Digital Audio Advertising ](https://www.g2.com/categories/digital-audio-advertising)[ Publisher Ad Server ](https://www.g2.com/categories/publisher-ad-server) Show More ##### Explore More [ Intranet software that integrates with office 365 ](https://www.g2.com/discussions/intranet-software-that-integrates-with-office-365)[ Best cloud-based CRM for service industry ](https://www.g2.com/discussions/best-cloud-based-crm-for-service-industry)[ Top analytics software for small businesses ](https://www.g2.com/discussions/top-analytics-software-for-small-businesses) [ Recommended data monitoring service for startups ](https://www.g2.com/discussions/recommended-data-monitoring-service-for-startups)[ Which feature management tools have real-time updates and segment targeting for confident production releases? ](https://www.g2.com/discussions/which-feature-management-tools-have-real-time-updates-and-segment-targeting-for-confident-production-releases)[ Pros and Cons Details ](https://www.g2.com/products/quantcast-platform/reviews?qs=pros-and-cons) Show More [ Intranet software that integrates with office 365 ](https://www.g2.com/discussions/intranet-software-that-integrates-with-office-365)[ Best cloud-based CRM for service industry ](https://www.g2.com/discussions/best-cloud-based-crm-for-service-industry)[ Top analytics software for small businesses ](https://www.g2.com/discussions/top-analytics-software-for-small-businesses) [ Recommended data monitoring service for startups ](https://www.g2.com/discussions/recommended-data-monitoring-service-for-startups)[ Which feature management tools have real-time updates and segment targeting for confident production releases? ](https://www.g2.com/discussions/which-feature-management-tools-have-real-time-updates-and-segment-targeting-for-confident-production-releases)[ Pros and Cons Details ](https://www.g2.com/products/quantcast-platform/reviews?qs=pros-and-cons)