# Best Enterprise Video Advertising Software ## How Many Video Advertising Software Products Does G2 Track? **Total Products under this Category:** 206 ### Category Stats (Aug 2026) - **Average Rating:** 4.33/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month _Last updated: August 02, 2026_ ## How Does G2 Rank Video Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,800+ Authentic Reviews - 206+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Video Advertising Software ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5974&focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=58605&focus%5B%5D=5532&focus%5B%5D=2935&focus%5B%5D=4891&focus%5B%5D=10731) Highlighted products: Prisma, StackAdapt, The Trade Desk, Smartly, Quantcast Platform, Google Marketing Platform, Innovid, and Viant Technology. Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=prisma-mediaocean&focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=smartly&focus%5B%5D=quantcast-platform&focus%5B%5D=google-marketing-platform&focus%5B%5D=mediaocean-innovid&focus%5B%5D=viant-technology-llc-viant-technology&segment=enterprise) **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=280&secure%5Bchosen_at%5D=2026-08-02T21%3A58%3A32Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-advertising%2Fenterprise%3Fopen_modal_url%3D%252Fproducts%252Fquantcast-platform%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fvideo-advertising%25252Fenterprise%2526source%253Dcategory&secure%5Btoken%5D=76821d447376d05ab753c0770a0c9e734e4280801ada205e00b0e8b30b8c756c&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url) ### [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 #### How Do G2 Users Rate Prisma? - **Ease of Use:** 7.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.9/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Prisma? - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean 9,812 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website) 1,160 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Assistant Media Planner, Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Large, 38% Medium #### What Do G2 Reviewers Say About Prisma? _AI-generated summary from verified user reviews_ ##### Pros - Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality. - Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization. - Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups. - Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use. - Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting. ##### Cons - Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency. - Users experience **error issues** with Prisma, including slow load times and lost changes during data entry. - Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness. - Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation. - Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process. #### What Are Recent G2 Reviews of Prisma? **["Essential for Campaign Billing, But Support Needs Improvement"](https://www.g2.com/survey_responses/prisma-review-11841592)** **Rating:** 5.0/5.0 stars _— GAURAV K._ [Read full review](https://www.g2.com/survey_responses/prisma-review-11841592) **["Prisma: Essential Tool for Streamlined Campaign Budget Management"](https://www.g2.com/survey_responses/prisma-review-11803323)** **Rating:** 5.0/5.0 stars _— Saurav K._ [Read full review](https://www.g2.com/survey_responses/prisma-review-11803323) #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) ### [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 885 #### How Do G2 Users Rate StackAdapt? - **Ease of Use:** 9.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind StackAdapt? - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt 2,579 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website) 1,790 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About StackAdapt? _AI-generated summary from verified user reviews_ ##### Pros - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. ##### Cons - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **["Strong performance with hands-on support for small teams"](https://www.g2.com/survey_responses/stackadapt-review-13163500)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13163500) **["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)** **Rating:** 5.0/5.0 stars _— Isabelle L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802) #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 177 #### How Do G2 Users Rate The Trade Desk? - **Ease of Use:** 8.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.9/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind The Trade Desk? - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Medium, 32% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. ##### Cons - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) **["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### [Smartly](https://www.g2.com/products/smartly/reviews) Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. **Average Rating:** 4.4/5.0 **Total Reviews:** 433 #### How Do G2 Users Rate Smartly? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Smartly? - **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io) - **Company Website:** smartly.io - **Year Founded:** 2013 - **HQ Location:** Helsinki, Finland - **Twitter:** @smartlyio 2,242 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b042adf95da0d3edc514fcb221c9fd283b75d70de95a5f2916147379bfef1f08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3199750%2F&secure%5Burl_type%5D=linkedin_company_website) 966 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 50% Medium, 30% Large #### What Are Recent G2 Reviews of Smartly? **["Smartly Elevates Campaign Management with Ease"](https://www.g2.com/survey_responses/smartly-review-13121983)** **Rating:** 5.0/5.0 stars _— Jesus R._ [Read full review](https://www.g2.com/survey_responses/smartly-review-13121983) **["New Features That Boost Campaign Optimization and ROI"](https://www.g2.com/survey_responses/smartly-review-13121641)** **Rating:** 4.5/5.0 stars _— Verified User in Apparel & Fashion_ [Read full review](https://www.g2.com/survey_responses/smartly-review-13121641) #### What Are G2 Users Discussing About Smartly? - [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for) ### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 188 #### How Do G2 Users Rate Quantcast Platform? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.6/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind Quantcast Platform? - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast 10,210 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website) 527 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 40% Medium, 33% Small #### What Do G2 Reviewers Say About Quantcast Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. ##### Cons - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. #### What Are Recent G2 Reviews of Quantcast Platform? **["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)** **Rating:** 4.5/5.0 stars _— Alex J._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867) **["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)** **Rating:** 5.0/5.0 stars _— Michelle M._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138) #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 #### How Do G2 Users Rate Google Marketing Platform? - **Ease of Use:** 7.9/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind Google Marketing Platform? - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google 31,899,995 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website) 341,888 employees on LinkedIn® - **Ownership:** NASDAQ:GOOG #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Medium, 27% Large #### What Do G2 Reviewers Say About Google Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns. - Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking. - Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking. - Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management. - Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management. ##### Cons - Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. - Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools. - Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features. #### What Are Recent G2 Reviews of Google Marketing Platform? **["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)** **Rating:** 4.0/5.0 stars _— Michele C._ [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) **["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)** **Rating:** 4.0/5.0 stars _— Rohit K._ [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 #### How Do G2 Users Rate Innovid? - **Ease of Use:** 7.9/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind Innovid? - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean 9,812 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website) 1,160 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Strategist, Social Media Coordinator - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Large, 42% Medium #### What Do G2 Reviewers Say About Innovid? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns. - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation. - Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms. - Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens. - Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns. ##### Cons - Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities. - Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently. - Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests. - Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve. - Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges. #### What Are Recent G2 Reviews of Innovid? **["Reliable, Intuitive and Always improving with each update"](https://www.g2.com/survey_responses/innovid-review-11786764)** **Rating:** 5.0/5.0 stars _— vaishali ._ [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) **["Innovid Review from Adops Associate POV"](https://www.g2.com/survey_responses/innovid-review-11782236)** **Rating:** 4.5/5.0 stars _— Gandharva P._ [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 #### How Do G2 Users Rate Viant Technology? - **Ease of Use:** 8.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.5/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.2/10) #### Who Is the Company Behind Viant Technology? - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** viantinc.com - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant\_tech 2,996 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website) 453 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Medium, 39% Small #### What Do G2 Reviewers Say About Viant Technology? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. - Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. - Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. - Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. - Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. ##### Cons - Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. - Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. - Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. - Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. - Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. #### What Are Recent G2 Reviews of Viant Technology? **["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)** **Rating:** 4.5/5.0 stars _— Stephanie F._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) **["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)** **Rating:** 4.5/5.0 stars _— Luciana S._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate Roku OneView (formerly Dataxu)? - **Ease of Use:** 7.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.2/10) #### Who Is the Company Behind Roku OneView (formerly Dataxu)? - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku 247,565 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website) 4,365 employees on LinkedIn® - **Ownership:** NASDAQ:ROKU #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Medium, 31% Small #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **["Great platform for OTT buys"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) **["AEG TV on Roku advertising"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)** **Rating:** 5.0/5.0 stars _— Monetia S._ [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 #### How Do G2 Users Rate MediaMath by Infillion? - **Ease of Use:** 7.5/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind MediaMath by Infillion? - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** infillion.com - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech 300 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4d78aa8e530521e677595798571a57b379f0fb74de7b006e83ef66844b48929&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfilliontech%2F&secure%5Burl_type%5D=linkedin_company_website) 186 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Medium, 25% Small #### What Do G2 Reviewers Say About MediaMath by Infillion? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **unique campaign categories** offered by MediaMath and appreciate the responsive customer support. - Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. - Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management. - Users value the **unique campaign category options** and exceptional customer support offered by MediaMath. - Users value the **diverse campaign options** offered by MediaMath, along with exceptional customer support. ##### Cons - Users find the **complexity** of MediaMath challenging due to its outdated UI and awkward navigation. - Users find the **complex setup** of MediaMath cumbersome and time-consuming, impacting their initial experience with the product. - Users find the **complex user interface** challenging, with outdated design, nested menus, and slow reporting updates. - Users find the **dashboard issues** frustrating, including outdated UI, complex navigation, and slow report updates. - Users find the **difficult navigation** due to outdated UI and nested menus frustrating and time-consuming. #### What Are Recent G2 Reviews of MediaMath by Infillion? **["Media Math is very attentive and prompt to delivery for all of your business solutions needs."](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) **["Powerful Control, Needs UI Overhaul"](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)** **Rating:** 4.0/5.0 stars _— David C._ [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 #### How Do G2 Users Rate Basis? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.9/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind Basis? - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech 4,732 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website) 1,469 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small, 28% Medium #### What Do G2 Reviewers Say About Basis? _AI-generated summary from verified user reviews_ ##### Pros - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. ##### Cons - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. #### What Are Recent G2 Reviews of Basis? **["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)** **Rating:** 5.0/5.0 stars _— Jessica C._ [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) **["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) ### [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 366 #### How Do G2 Users Rate Celtra? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.2/10) #### Who Is the Company Behind Celtra? - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra 4,349 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6af57cfb7de15e4b05d735039bb427f328fa410c737ef8f8206a2cd99d855173&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F372671%2F&secure%5Burl_type%5D=linkedin_company_website) 208 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager, Designer - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 46% Medium, 31% Small #### What Do G2 Reviewers Say About Celtra? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams. - Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams. - Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams. - Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration. - Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration. ##### Cons - Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities. - Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups. - Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates. - Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management. - Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates. #### What Are Recent G2 Reviews of Celtra? **["Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights"](https://www.g2.com/survey_responses/celtra-review-12982449)** **Rating:** 5.0/5.0 stars _— Verified User in Design_ [Read full review](https://www.g2.com/survey_responses/celtra-review-12982449) **["Celtra Makes Complex Campaigns Easy with Efficient Asset Management"](https://www.g2.com/survey_responses/celtra-review-12978264)** **Rating:** 5.0/5.0 stars _— Dunia S._ [Read full review](https://www.g2.com/survey_responses/celtra-review-12978264) #### What Are G2 Users Discussing About Celtra? - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment ### [PlayPlay](https://www.g2.com/products/playplay/reviews) PlayPlay is the video platform built for business. Everything at PlayPlay is designed, developed and supported to give teams the power to create impactful, branded videos in no time, without requiring any editing skills. What you will get with PlayPlay: - Effortless Video Creation: An intuitive platform designed to help anyone find ideas and turn them into videos that drive results in no time. - AI That Gets You: Purposeful AI designed to support every step of your creation workflow — never a gimmick. - Autonomy for Teams, Alignment for the Brand: give teams creative freedom while keeping every video on-brand. - Premium Guidance, Human Support – Strategic expertise and real people to help you make the most of every video. Trusted by over 3,000 companies for product launches, executive announcements, employee updates, and more. **Average Rating:** 4.7/5.0 **Total Reviews:** 312 #### How Do G2 Users Rate PlayPlay? - **Ease of Use:** 9.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.2/10) #### Who Is the Company Behind PlayPlay? - **Seller:** [PlayPlay](https://www.g2.com/sellers/playplay) - **Company Website:** www.playplay.video - **Year Founded:** 2017 - **HQ Location:** Paris, FR - **Twitter:** @PlayPlayVideo 1,042 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c456b7368a926c7c05001af563d26a912026dcfcb9c148bbaaf3d23c947eb30a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplayplay&secure%5Burl_type%5D=linkedin_company_website) 203 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Chargée de communication, Community Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 48% Large, 33% Medium #### What Do G2 Reviewers Say About PlayPlay? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of PlayPlay, enabling quick creation of professional videos without prior experience. - Users value the **ease of use** in PlayPlay, enabling anyone to create videos quickly and effortlessly. - Users appreciate the **high quality** of PlayPlay videos, enabling efficient creation of professional content effortlessly. - Users appreciate the **user-friendly interface** and ongoing evolution of PlayPlay, enhancing video creation with valuable features. - Users love the **easy creation** process of PlayPlay, allowing everyone to make videos effortlessly and quickly. ##### Cons - Users feel that PlayPlay's **limited customization** options hinder more complex video projects, despite its user-friendly design. - Users feel that PlayPlay has **limited features** , lacking customization options and flexibility for video creations. - Users highlight **editing difficulties** , suggesting more advanced features and intuitive sound editing for better usability. - Users note that PlayPlay has **feature limitations** , lacking flexibility and customization options for screens and assets. - Users note that the **subtitle issues** hinder usability, as accents aren't accurately captured and customization is limited. #### What Are Recent G2 Reviews of PlayPlay? **["Automatic integration of the chart and ready-to-use animations"](https://www.g2.com/survey_responses/playplay-review-13076441)** **Rating:** 5.0/5.0 stars _— Paul A._ [Read full review](https://www.g2.com/survey_responses/playplay-review-13076441) **["Incredible Impact on Video Creation"](https://www.g2.com/survey_responses/playplay-review-12242444)** **Rating:** 5.0/5.0 stars _— Tania A._ [Read full review](https://www.g2.com/survey_responses/playplay-review-12242444) ### [WideOrbit](https://www.g2.com/products/wideorbit/reviews) Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. **Average Rating:** 4.1/5.0 **Total Reviews:** 50 #### How Do G2 Users Rate WideOrbit? - **Ease of Use:** 7.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind WideOrbit? - **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group) - **Year Founded:** 1999 - **HQ Location:** Toronto, Ontario - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=550793010659e259f6a7e65f02ec9b6e41bd1e7a524a71d50c70fb448334b5f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flumine-group%2F&secure%5Burl_type%5D=linkedin_company_website) 199 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Broadcast Media, Marketing and Advertising - **Company Size:** 44% Medium, 34% Large #### What Do G2 Reviewers Say About WideOrbit? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **reliable automation** of WideOrbit, ensuring seamless on-air programming even during computer failures. - Users commend the **ease of use** of WideOrbit, appreciating its reliable performance and intuitive layout. - Users value the **reliable on-air functionality** of WideOrbit, ensuring seamless programming even during equipment failures. - Users appreciate the **reliable on-air performance** of WideOrbit, ensuring seamless programming even during technical issues. - Users value the **reliability and seamless operation** of WideOrbit, ensuring uninterrupted broadcasting even during computer failures. ##### Cons - Users experience **delays and bugs** with WideOrbit's budget management, which complicates live usage and performance. - Users experience **delayed implementation** issues with WideOrbit, affecting live usage and leading to playback inconsistencies. - Users experience **delay issues** with WideOrbit, as configuration can lead to slow playback and unpredictable behavior. - Users experience **editing difficulties** with WideOrbit, facing delays, bugs, and crashes when operating at a fast pace. - Users experience **functionality limitations** with WideOrbit, including delays and crashes during live usage and playback. #### What Are Recent G2 Reviews of WideOrbit? **["Best Traffic System of 2022"](https://www.g2.com/survey_responses/wideorbit-review-4538257)** **Rating:** 5.0/5.0 stars _— Linda C._ [Read full review](https://www.g2.com/survey_responses/wideorbit-review-4538257) **["Wide Orbit is user friendly and very efficient!"](https://www.g2.com/survey_responses/wideorbit-review-6623852)** **Rating:** 5.0/5.0 stars _— Shannon D._ [Read full review](https://www.g2.com/survey_responses/wideorbit-review-6623852) #### What Are G2 Users Discussing About WideOrbit? - [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit) - [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit) - [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic) - [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for) ### [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms **Average Rating:** 3.6/5.0 **Total Reviews:** 175 #### How Do G2 Users Rate Yahoo AdTech DSP? - **Ease of Use:** 7.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind Yahoo AdTech DSP? - **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @FlurryMobile 16,225 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07dd026ace8dd4a16c2f3214b07a29f2f833c55ac741d2e698c4fc8f1633f755&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F430650%2F&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 45% Small, 37% Medium #### What Do G2 Reviewers Say About Yahoo AdTech DSP? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **unified buying experience** of Yahoo AdTech DSP, enjoying its comprehensive tools for effective advertising. - Users value the **advanced audience targeting** of Yahoo AdTech DSP for its precise segmentation capabilities. - Users value the **unified buying experience** provided by Yahoo AdTech DSP, enhancing efficiency and effectiveness in campaigns. - Users value the **unified platform experience** of Yahoo AdTech DSP, enhancing campaign efficiency and effectiveness. - Users value the **intuitive and clean user interface** of Yahoo AdTech DSP, simplifying campaign setup and tracking. ##### Cons - Users experience **ad issues** due to reporting delays and lengthy creative approval processes impacting campaign execution. - Users face **reporting and creative approval delays** , impacting timely access to data and campaign launches. - Users face **reporting and creative approval delays** that hinder timely access to data and campaign launches. - Users experience **delayed implementation** due to slow reporting and lengthy creative approval processes, impacting campaign timelines. - Users experience **delay issues** with reporting and creative approvals, impacting performance insights and campaign launches. #### What Are Recent G2 Reviews of Yahoo AdTech DSP? **["Exceptional Targeting with a Complex Interface"](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024)** **Rating:** 4.5/5.0 stars _— Sanket D._ [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024) **["Easy Campaign Programming with an Efficient Setup Process"](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990)** **Rating:** 4.0/5.0 stars _— Edward R._ [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990) #### What Are G2 Users Discussing About Yahoo AdTech DSP? - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) - ‹ Prev‹ Prev - 1 - [2](/categories/video-advertising/enterprise?open_modal_url=%2Fproducts%2Fquantcast-platform%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fvideo-advertising%252Fenterprise%26source%3Dcategory&order=g2_score&page=2#product-list) - [Next ›Next ›](/categories/video-advertising/enterprise?open_modal_url=%2Fproducts%2Fquantcast-platform%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fvideo-advertising%252Fenterprise%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Payment Processing Software](https://www.g2.com/categories/payment-processing) [Spend Management Software](https://www.g2.com/categories/spend-management) [Purchasing Software](https://www.g2.com/categories/purchasing-software) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Bot Platforms Software](https://www.g2.com/categories/bot-platforms) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Video Advertising Themes](/categories/video-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated Products classified in the overall Video Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Video Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Video Advertising category. In addition to qualifying for inclusion in the Video Advertising Software category, to qualify for inclusion in the Enterprise Business Video Advertising Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. Top Tools at a Glance | | Multi-channel video with managed service support | User Review "Strong performance with hands-on support for small teams" | | | Campaign billing and IO reconciliation for agencies | User Review "Essential for Campaign Billing, But Support Needs Improvement" | | | Cross-channel programmatic buying with granular targeting | User Review "More Control and Real-Time Campaign Adjustments with The Trade Desk" | | | Self-serve CTV ad placement with retargeting | User Review "Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation" | | | Video ad targeting with cross-platform Meta reach | User Review "Strong Targeting and High ROI with Smooth Meta Integrations" | | | Self-serve CTV with conversion attribution | User Review "Revolutionized Our TV Advertising Strategy" | | | Multi-channel lead tracking with managed campaign execution | User Review "A Trusted Partner in Growing My Business" | | | Product demonstration videos within Amazon purchase intent | User Review "Precise for the target audience. Like the simplicity" | | | Brand-to-creator marketplace for CTV and social ads | User Review "QuickFrame: A Game-Changer for My Production Business" | | | Hyperlocal video campaigns with geofencing attribution | User Review "User-Friendly with Prompt Support" | * * * Show More * * * ## How Do You Choose the Right Video Advertising Software? ### What You Should Know About Video Advertising Software ### What is Video Advertising Software? Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising. Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy: **In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads. Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own. **Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content. **In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page. Key Benefits of Video Advertising Software - Programmatically purchase video ads across the entire web with ease - Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR) - Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization - Increase efficiency in your video advertising trafficking by using bulk edit and upload features - Keep an eye on campaign performance by tracking views, impressions, and conversions - Increase brand awareness, sales, and retention ### Why Use Video Advertising Software? Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including: **Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites. **Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates. **Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences. ### Who Uses Video Advertising Software? Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software: **Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers. **Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts. ### Video Advertising Software Features Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns. **Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities. **Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data. **Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc. **Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values. **Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos. **Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign. **Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency. ### Trends Related to Video Advertising Software **Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next. ### Potential Issues with Video Advertising Software While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others. Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression. ### Software and Services Related to Video Advertising Software **Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels. **Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories. **Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy. **Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.