# Best Native Advertising Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features. To qualify for inclusion in the Native Advertising category, a product must: - Allow advertisers to create native ads that are formatted to match a website’s existing content - Access sources of native advertising inventory such as publisher ad management products and native advertising networks ## Top Native Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (865 reviews) | Full-funnel native and multichannel programmatic buying | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Omnichannel programmatic buying with granular audience targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Precision-targeted native feed advertising with retargeting | "[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)" | | 4 | [Realize](https://www.g2.com/products/taboola-realize/reviews) | 3.3/5.0 (40 reviews) | Top-funnel native traffic with publisher-network scale | "[A True Third Channel Beyond Google & Meta, with Strong Conversion Optimisation](https://www.g2.com/survey_responses/realize-review-13120539)" | | 5 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (759 reviews) | Cross-channel retargeting with managed campaign execution | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 6 | [EVADAV](https://www.g2.com/products/evadav/reviews) | 4.5/5.0 (36 reviews) | Native traffic testing and geo-scaling workflows | "[Effortless Traffic Management with Stellar Support](https://www.g2.com/survey_responses/evadav-review-12668996)" | | 7 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless native and display campaign activation | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 8 | [PRnews.io](https://www.g2.com/products/prnews-io/reviews) | 4.7/5.0 (59 reviews) | Self-serve native placements with transparent pricing | "[Great tool for PR](https://www.g2.com/survey_responses/prnews-io-review-13060097)" | | 9 | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5.0 (5,308 reviews) | In-market buyer targeting with intent-triggered native ads | "[Builds Credibility and Reaches High-Intent Buyers with Powerful Insights](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13035159)" | | 10 | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | 4.3/5.0 (140 reviews) | Visual full-funnel journey canvas with sequential native | "[Ilumin: the algorithm delivers, the configuration decides.](https://www.g2.com/survey_responses/illumin-review-13118986)" | ## G2 Grid® for Native Advertising Software ![G2 Grid® for Native Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/native-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5405&focus%5B%5D=4315&focus%5B%5D=3026&focus%5B%5D=131587&focus%5B%5D=5532&focus%5B%5D=53032) Highlighted products: StackAdapt, The Trade Desk, Facebook for Business, Realize, AdRoll, EVADAV, Quantcast Platform, and PRnews.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/native-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=facebook-for-business&focus%5B%5D=taboola-realize&focus%5B%5D=adroll&focus%5B%5D=evadav&focus%5B%5D=quantcast-platform&focus%5B%5D=prnews-io) ## How Many Native Advertising Software Products Does G2 Track? **Total Products under this Category:** 103 ### Category Stats (Jul 2026) - **Average Rating**: 4.21/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+2.04%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 17, 2026* ## How Does G2 Rank Native Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 12,000+ Authentic Reviews - 103+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Native Advertising Software Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [Nativo](https://www.g2.com/products/nativo/reviews) - **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Best Free Software:** [EVADAV](https://www.g2.com/products/evadav/reviews) --- **Sponsored** ### Adobe GenStudio for Performance Marketing Adobe GenStudio for Performance Marketing is a generative AI-first application, designed to help marketing teams scale content creation, enhance customer engagement, and efficiently measure campaign performance. With advanced generative AI capabilities and robust brand guardrails, companies can quickly produce on-brand content that delivers relevant, personalized experiences to their customers. GenStudio for Performance Marketers empowers teams to rapidly create and refine on-brand content at scale, harnessing cutting-edge generative AI technology. By utilizing enterprise-grade large language models (LLMs), teams can produce experiences that meet their unique brand guidelines, product offerings, and target personas. This transformative capability enables marketing teams to develop compelling, consistent content in minutes, accelerating workflows while ensuring every piece aligns seamlessly with their brand identity. With enterprise-grade brand checks, GenStudio for Performance Marketing ensures all generated content complies with brand guidelines, maintaining tone of voice and meeting channel-specific requirements. For an extra level of validation, GenStudio for Performance Marketing integrates with Adobe Workfront to embed review and approval workflows, allowing teams to verify brand compliance directly within the application before publishing. Teams can organize work around campaign strategy with GenStudio for Performance Marketings campaign management features. This enables teams to create and manage campaigns, generate aligned content, and centralize assets within a single view. The generative AI tools further streamline this process by optimizing both copy and asset generation for campaign alignment. Through native integrations with Adobe Experience Manager Assets and Adobe Express, finding and reusing on-brand campaign content becomes effortless. Teams can easily repurpose pre-approved content, creating new variations from existing approved assets in the built-in repository, and amplify the use of hero assets. Finally, elevate your marketing performance with actionable insights on creative and campaign performance. GenStudio for Performance Marketing provides a detailed insights view, enabling teams to identify high-performing content and optimize campaigns based on data. By analyzing top-performing asset attributes, marketing teams can replicate successful elements to strengthen future campaigns. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=365&secure%5Bchosen_at%5D=2026-07-17T18%3A21%3A56Z&secure%5Bdisplayable_resource_id%5D=277&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1397417&secure%5Bresource_id%5D=365&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fnative-advertising%3Fopen_modal_url%3D%252Fproducts%252Fquantcast-platform%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fnative-advertising%2526source%253Dcategory&secure%5Btoken%5D=c21c7eb6c2375968dfc355ea55a0d1082cfc0d40fc81dfe2697e8b7131a4c477&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fresources%2Fgenstudio-for-performance-marketing-free-trial.html%3Fsdid%3D5F1G85JG%26mv%3Daffiliate%26s_cid%3D701WQ00001mjI9XYAU%26s_iid%3D701WQ00001QhaITYAZ&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Native Advertising Software Products in 2026? ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 865 **How Do G2 Users Rate StackAdapt?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Quality of Support:** 9.9/10 (Category avg: 8.5/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.4/10) **Who Is the Company Behind StackAdapt?** - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** https://www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt (2,579 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,790 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small-Business, 31% Mid-Market #### What Are StackAdapt's Pros and Cons? **Pros:** - Ease of Use (121 reviews) - Customer Support (116 reviews) - Team Helpfulness (98 reviews) - Helpful (87 reviews) - Features (77 reviews) **Cons:** - Reporting Limitations (26 reviews) - Reporting Issues (21 reviews) - Budget Management (20 reviews) - Limited Reporting (19 reviews) - Poor Reporting (19 reviews) ### What Do G2 Reviewers Say About StackAdapt? *AI-generated summary from verified user reviews* **Pros:** - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. **Cons:** - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"** **Rating:** 5.0/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008) --- **"[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)"** **Rating:** 5.0/5.0 stars *— Amanda B.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12629043) --- #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### 2. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 182 **How Do G2 Users Rate The Trade Desk?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Quality of Support:** 8.8/10 (Category avg: 8.5/10) - **Ease of Use:** 8.2/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 31% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (31 reviews) - Ease of Use (27 reviews) - Audience Targeting (25 reviews) - Targeting (23 reviews) - Campaign Management (21 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (13 reviews) - Complexity (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (10 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. **Cons:** - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 3. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 **How Do G2 Users Rate Facebook for Business?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10) - **Quality of Support:** 6.5/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Facebook for Business?** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,891,711 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are Facebook for Business's Pros and Cons? **Pros:** - Audience Targeting (26 reviews) - Ease of Use (26 reviews) - Advertising Management (22 reviews) - Audience Reach (21 reviews) - Campaign Management (20 reviews) **Cons:** - Ad Issues (16 reviews) - Poor Customer Support (15 reviews) - Ad Management Issues (14 reviews) - Poor Interface Design (12 reviews) - Limited Features (11 reviews) ### What Do G2 Reviewers Say About Facebook for Business? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. - Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. - Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. - Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. **Cons:** - Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. - Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. - Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. - Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. - Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. #### What Are Recent G2 Reviews of Facebook for Business? **"[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)"** **Rating:** 4.0/5.0 stars *— Mrudu P.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) --- **"[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)"** **Rating:** 4.0/5.0 stars *— ADnan C.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) --- #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### 4. [Realize](https://www.g2.com/products/taboola-realize/reviews) Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts. **Average Rating:** 3.3/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Realize?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10) - **Quality of Support:** 6.4/10 (Category avg: 8.5/10) - **Ease of Use:** 7.0/10 (Category avg: 8.5/10) - **Ease of Admin:** 7.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Realize?** - **Seller:** [Taboola](https://www.g2.com/sellers/taboola) - **Company Website:** https://Taboola.com - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @taboola (11,236 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/taboola/ (2,027 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 56% Small-Business, 31% Mid-Market #### What Are Realize's Pros and Cons? **Pros:** - Advertising (1 reviews) - Affordable (1 reviews) - AI Writing Assistance (1 reviews) - Audience Reach (1 reviews) - Business Promotion (1 reviews) **Cons:** - Bug Issues (1 reviews) - Data Inaccuracy (1 reviews) - Inaccuracy (1 reviews) - Integration Problems (1 reviews) - Lack of Innovation (1 reviews) ### What Do G2 Reviewers Say About Realize? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of generating ads** with AI-generated headlines, simplifying their advertising efforts significantly. - Users find Taboola to be an excellent option for **affordable high-volume traffic** , enhancing their online reach effectively. - Users value the **AI writing assistance** for effortlessly generating impactful ads and creative headlines. - Users find **high volume traffic** through Taboola to be an effective and cost-efficient solution for their needs. - Users value how **Taboola effectively captures more leads** , enhancing their business promotion efforts significantly. **Cons:** - Users report a **bug issue** that causes lead discrepancies, complicating lead counting and tracking effectiveness. - Users report **data inaccuracy** , leading to challenges in accurately counting leads and tracking performance. - Users face **inaccuracy in lead counting** due to discrepancies, causing challenges in managing their leads effectively. - Users report significant **integration problems** with Realize, citing poor navigation and unresponsive customer support as major issues. - Users express frustration over the **lack of innovation** in Realize, making campaign setup difficult and customer support ineffective. #### What Are Recent G2 Reviews of Realize? **"[Cost-Effective Campaigns with Stellar Support](https://www.g2.com/survey_responses/realize-review-13118743)"** **Rating:** 4.0/5.0 stars *— Imran P.* [Read full review](https://www.g2.com/survey_responses/realize-review-13118743) --- **"[A True Third Channel Beyond Google & Meta, with Strong Conversion Optimisation](https://www.g2.com/survey_responses/realize-review-13120539)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/realize-review-13120539) --- #### What Are G2 Users Discussing About Realize? - [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) - 1 comment - [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) - 1 comment - [What makes Taboola unique?](https://www.g2.com/discussions/what-makes-taboola-unique) - [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) ### 5. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 759 **How Do G2 Users Rate AdRoll?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10) - **Quality of Support:** 8.0/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.4/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (108 reviews) - Ad Management (67 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (22 reviews) - Expensive (19 reviews) - Difficult Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. **Cons:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- **"[Exceptional Support from Andrina Fernandez Makes AdRoll Stand Out](https://www.g2.com/survey_responses/adroll-review-13119299)"** **Rating:** 5.0/5.0 stars *— Alena S.* [Read full review](https://www.g2.com/survey_responses/adroll-review-13119299) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 6. [EVADAV](https://www.g2.com/products/evadav/reviews) EVADAV TRAFFIC GROUP (since 2007) is a group of companies providing innovative media buying and traffic monetization solutions for advertisers, publishers, ad networks, affiliates, and brands to scale up their profits. Our expertise lies in the following branches: EVADAV PERFORMANCE AGENCY is a media buying project with local offices in Prague and Warsaw, operating across two key niches. SEARCH ARBITRAGE team delivers conversions to Google and Yahoo feeds. LEADGEN division focuses on providing qualified leads, sales, and inbound calls across the Auto Insurance, Healthcare, Debt Relief & Loans, Solar Panels, and Home Improvement verticals. EVADAV AD NETWORK is a platform for traffic monetization and advertising across multiple formats, including popunders, push notifications, in-page messages, native ads, and in-app, operating on CPM and CPC models. CPA MEDIA BUYING team provides services for large advertisers, managing their budgets and campaigns, or driving leads and sales on CPA and Revenue Share models. EVADAV MOBILE APPS is an agency that develops and promotes hundreds of mobile applications and products to millions of users worldwide. Media Buying division delivers traffic from 150+ sources for products in the Utilities, AI, Tools, and Entertainment categories. EVADAV ACADEMY Camp is a key initiative of the company, committed to developing and preparing future industry leaders through specialised courses, mentorship, and hands-on learning opportunities. **Average Rating:** 4.5/5.0 **Total Reviews:** 36 **How Do G2 Users Rate EVADAV?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10) - **Quality of Support:** 9.1/10 (Category avg: 8.5/10) - **Ease of Use:** 9.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 6.7/10 (Category avg: 8.4/10) **Who Is the Company Behind EVADAV?** - **Seller:** [EVADAV](https://www.g2.com/sellers/evadav) - **Year Founded:** 2018 - **HQ Location:** Limassol, Limassol - **Twitter:** @evadav (47 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/evadav/ (160 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Small-Business, 22% Mid-Market #### What Are EVADAV's Pros and Cons? **Pros:** - Campaign Management (6 reviews) - Ease of Use (6 reviews) - Setup Ease (6 reviews) - Optimization (5 reviews) - Audience Targeting (4 reviews) **Cons:** - Poor Customer Support (3 reviews) - Slow Processing (3 reviews) - Expensive (2 reviews) - Ad Management Issues (1 reviews) - Campaign Management (1 reviews) ### What Do G2 Reviewers Say About EVADAV? *AI-generated summary from verified user reviews* **Pros:** - Users love the **intuitive campaign management** of EVADAV, enabling efficient testing and scaling for optimal revenue generation. - Users find EVADAV's **ease of use** exceptional, enabling quick setup and efficient campaign management even for beginners. - Users find the **setup ease** of EVADAV exceptional, allowing beginners to launch campaigns effortlessly and quickly. - Users commend the **optimization capabilities** of EVADAV, enabling quick testing and efficient scaling of campaigns for maximum ROI. - Users commend EVADAV for its **effective audience targeting** , optimizing ad strategies for high conversion rates across various GEOs. **Cons:** - Users find the **customer support response slow** , particularly during peak hours, causing delays in campaign approvals. - Users experience **slow processing** during approval and support response, which can hinder campaign efficiency and scaling. - Users find the product **a little expensive** , leading to higher initial budgets for testing in certain zones. - Users face **ad management issues** due to manual approvals in some regions, delaying campaign launches and affecting performance. - Users report that **manual campaign approval** in some Tier-2 Asian countries can delay launches by a day or two. #### What Are Recent G2 Reviews of EVADAV? **"[Affordable, Customizable Traffic with Cool Targeting](https://www.g2.com/survey_responses/evadav-review-12652587)"** **Rating:** 4.5/5.0 stars *— Grisel .* [Read full review](https://www.g2.com/survey_responses/evadav-review-12652587) --- **"[Effortless Traffic Management with Stellar Support](https://www.g2.com/survey_responses/evadav-review-12668996)"** **Rating:** 5.0/5.0 stars *— Reanna .* [Read full review](https://www.g2.com/survey_responses/evadav-review-12668996) --- #### What Are G2 Users Discussing About EVADAV? - [What is EVADAV used for?](https://www.g2.com/discussions/what-is-evadav-used-for) ### 7. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 186 **How Do G2 Users Rate Quantcast Platform?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Quality of Support:** 8.9/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.4/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Gambling & Casinos - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Insights (36 reviews) - Helpful (29 reviews) - User Interface (28 reviews) - Campaign Management (23 reviews) **Cons:** - Limited Features (15 reviews) - Missing Features (15 reviews) - Poor Reporting (11 reviews) - Reporting Issues (11 reviews) - Reporting Limitations (10 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. **Cons:** - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- **"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"** **Rating:** 4.5/5.0 stars *— Sherdil K.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 8. [PRnews.io](https://www.g2.com/products/prnews-io/reviews) PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your sales, and gain link juice. No more fuss about searching hundreds of platforms to share your news or story. In the digital world, anyone can get noticed online with just a few clicks from any place on the Earth. Estimate the platforms that fit your needs and can bring you the best results. Choose only the perfect ones to get the most views. Thanks to PRNEWS.IO, any company, regardless of its location or size, can push its content to the news feeds of leading media corporations. We cover news agencies, industry-specific websites, or themed blogs that help our customers to grow and win the audience. PRNEWS.IO undertakes prompt resolving of issues of financial logistics, translation, and media planning. Always developing, we can boast today about one of the most sophisticated services. The user-friendly menu allows you to track the status of publications, order history, statistics, and provides tools to increase the efficiency of your articles on specific websites. Since 2005 we help companies get their publicity in the fast-moving digital world. A small team of Internet journalism professionals at first, PRNEWS.IO has now developed into a friendly marketplace that eradicates the communication problems of small businesses with the press. We grew up from blogging services to a company with a renowned name and offices in Ukraine, Estonia, and United States. **Average Rating:** 4.7/5.0 **Total Reviews:** 59 **How Do G2 Users Rate PRnews.io?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Quality of Support:** 9.8/10 (Category avg: 8.5/10) - **Ease of Use:** 9.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.7/10 (Category avg: 8.4/10) **Who Is the Company Behind PRnews.io?** - **Seller:** [PRNews](https://www.g2.com/sellers/prnews) - **Year Founded:** 2015 - **HQ Location:** Tallinn, Harju - **Twitter:** @prnewsio (635 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4872957/ (71 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 72% Small-Business, 20% Mid-Market #### What Are PRnews.io's Pros and Cons? **Pros:** - Ease of Use (9 reviews) - Customer Support (7 reviews) - Publishing Efficiency (4 reviews) - Speed (4 reviews) - Response Time (3 reviews) **Cons:** - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) - Slow Processing (1 reviews) ### What Do G2 Reviewers Say About PRnews.io? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of PRnews.io, allowing for straightforward article publishing without hassle. - Users value the **fast and clear customer support** from PRnews.io, enhancing their overall experience and efficiency. - Users value the **publishing efficiency** of PRnews.io for its straightforward process and quick media placements. - Users enjoy the **fast and straightforward process** of PRnews.io, making publishing articles quick and efficient. - Users value the **fast response time** from PRnews.io's team, enhancing support and overall publishing experience. **Cons:** - Users find the **learning curve steep** , which can make initial navigation challenging for new users. - Users find the **learning difficulty** of PRnews.io can be challenging for newcomers, taking time to master its features. - Users note that the **slow processing** may be frustrating, but it ensures careful attention to detail in messaging. #### What Are Recent G2 Reviews of PRnews.io? **"[Great tool for PR](https://www.g2.com/survey_responses/prnews-io-review-13060097)"** **Rating:** 5.0/5.0 stars *— Dmytro S.* [Read full review](https://www.g2.com/survey_responses/prnews-io-review-13060097) --- **"[Structured approach to PR that fits our workflow](https://www.g2.com/survey_responses/prnews-io-review-12653229)"** **Rating:** 5.0/5.0 stars *— Sara T.* [Read full review](https://www.g2.com/survey_responses/prnews-io-review-12653229) --- #### What Are G2 Users Discussing About PRnews.io? - [What is PRnews.io used for?](https://www.g2.com/discussions/what-is-prnews-io-used-for) ### 9. [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,308 **How Do G2 Users Rate G2 Marketing Solutions?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Quality of Support:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind G2 Marketing Solutions?** - **Seller:** [G2](https://www.g2.com/sellers/g2) - **Company Website:** https://www.g2.com - **Year Founded:** 2012 - **HQ Location:** Chicago, USA - **Twitter:** @G2dotcom (32,942 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2641084/ (1,504 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Small-Business, 37% Mid-Market #### What Are G2 Marketing Solutions's Pros and Cons? **Pros:** - Ease of Use (241 reviews) - Authenticity (167 reviews) - Reviews (143 reviews) - User Reviews (141 reviews) - Real Reviews (131 reviews) **Cons:** - Review Issues (105 reviews) - Biased Reviews (65 reviews) - Lack of Clarity (55 reviews) - Time Consumption (34 reviews) - Confusion (30 reviews) ### What Do G2 Reviewers Say About G2 Marketing Solutions? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of G2 Marketing Solutions, allowing for effortless expression of experiences and insights. - Users value the **authenticity and transparency** of G2 Marketing Solutions, trusting real reviews to guide their decisions. - Users appreciate G2 Marketing Solutions' **user-friendly interface** and credible reviews, enhancing informed decisions about technology. - Users value the **genuine and fair reviews** on G2 Marketing Solutions, enabling informed decisions based on real experiences. - Users value the **authentic reviews** on G2 Marketing Solutions, finding it a reliable source for technology insights. **Cons:** - Users find the **approval process unpredictable** , leading to confusion and outdated reviews that hinder informed decisions. - Users express concern over **biased reviews** that may not reflect the current quality of G2 Marketing Solutions. - Users experience a **lack of clarity** regarding review approval and video submission statuses, impacting their overall satisfaction. - Users find the **time-consuming nature** of lengthy feedback requests from G2 Ask to be burdensome and inefficient. - Users experience **confusion due to the non-intuitive interface** and inconsistencies in review processes and support access. #### What Are Recent G2 Reviews of G2 Marketing Solutions? **"[Builds Credibility and Reaches High-Intent Buyers with Powerful Insights](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13035159)"** **Rating:** 4.5/5.0 stars *— Neelanjana M.* [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13035159) --- **"[Buyer Intent Insights + Smooth HubSpot Integration That Boosts Lead Management](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13071233)"** **Rating:** 4.5/5.0 stars *— Rohit D.* [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13071233) --- #### What Are G2 Users Discussing About G2 Marketing Solutions? - [In what ways is G2.com influencing purchasing decisions in the software and technology market?](https://www.g2.com/discussions/in-what-ways-is-g2-com-influencing-purchasing-decisions-in-the-software-and-technology-market) - 8 comments, 4 upvotes - [How is G2.com being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-g2-com-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 6 comments, 2 upvotes - [What is G2.com used for?](https://www.g2.com/discussions/what-is-g2-com-used-for) - 11 comments, 6 upvotes - [What is G2 Marketing Solutions used for?](https://www.g2.com/discussions/what-is-g2-marketing-solutions-used-for) - 2 comments - [How much does g2 crowd cost?](https://www.g2.com/discussions/how-much-does-g2-crowd-cost) - 12 comments, 5 upvotes ### 10. [illumin](https://www.g2.com/products/illumin-illumin/reviews) illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 140 **How Do G2 Users Rate illumin?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Quality of Support:** 9.1/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.4/10) **Who Is the Company Behind illumin?** - **Seller:** [illumin](https://www.g2.com/sellers/illumin) - **Company Website:** https://illumin.com/ - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @AcuityAds (174 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (239 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 55% Small-Business, 30% Mid-Market #### What Are illumin's Pros and Cons? **Pros:** - Ease of Use (23 reviews) - Features (21 reviews) - Campaign Management (17 reviews) - Customer Support (17 reviews) - Team Helpfulness (17 reviews) **Cons:** - Poor Reporting (9 reviews) - Learning Curve (8 reviews) - Limited Reporting (8 reviews) - Reporting Limitations (8 reviews) - Reporting Issues (7 reviews) ### What Do G2 Reviewers Say About illumin? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently. - Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience. - Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting. - Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations. - Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin. **Cons:** - Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization. - Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process. - Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights. - Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights. - Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin. #### What Are Recent G2 Reviews of illumin? **"[User-Friendly DSP with Strong Performance Features](https://www.g2.com/survey_responses/illumin-review-13120128)"** **Rating:** 5.0/5.0 stars *— Aldana M.* [Read full review](https://www.g2.com/survey_responses/illumin-review-13120128) --- **"[Ilumin: the algorithm delivers, the configuration decides.](https://www.g2.com/survey_responses/illumin-review-13118986)"** **Rating:** 4.5/5.0 stars *— Oscar R.* [Read full review](https://www.g2.com/survey_responses/illumin-review-13118986) --- ### 11. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Quality of Support:** 9.3/10 (Category avg: 8.5/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.4/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (618 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Ease of Use (8 reviews) - Helpful (7 reviews) - Team Helpfulness (6 reviews) - Campaigns (5 reviews) **Cons:** - Expensive (4 reviews) - Extra Fees (3 reviews) - Lack of Clarity (3 reviews) - Ad Management Issues (2 reviews) - Complex Onboarding (2 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. **Cons:** - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 12. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 648 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Quality of Support:** 8.9/10 (Category avg: 8.5/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.4/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 28% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. **Cons:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Accurate Targeting, Needs UI Improvements](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)"** **Rating:** 4.5/5.0 stars *— Amit Y.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117) --- **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 13. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Quality of Support:** 9.0/10 (Category avg: 8.5/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.4/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (17 reviews) - Ease of Use (17 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. - Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. - Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. - Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. - Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. **Cons:** - Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. - Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. - Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. - Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. - Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. #### What Are Recent G2 Reviews of Viant Technology? **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 14. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Quality of Support:** 9.5/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.4/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Features (2 reviews) - Insights (2 reviews) - Range (2 reviews) - Results (2 reviews) **Cons:** - Complex User Interface (2 reviews) - Complexity (1 reviews) - Complex Management (1 reviews) - Complex Reporting (1 reviews) - Complex Usability (1 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. **Cons:** - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. #### What Are Recent G2 Reviews of Basis? **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- ### 15. [Sharethrough](https://www.g2.com/products/sharethrough/reviews) Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers. **Average Rating:** 4.5/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Sharethrough?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Quality of Support:** 9.5/10 (Category avg: 8.5/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.6/10 (Category avg: 8.4/10) **Who Is the Company Behind Sharethrough?** - **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough) - **Year Founded:** 2008 - **HQ Location:** Montreal, Quebec - **Twitter:** @sharethrough (5,075 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 44% Mid-Market, 28% Small-Business #### What Are Recent G2 Reviews of Sharethrough? **"[Phenomenal sales team with a great structure.](https://www.g2.com/survey_responses/sharethrough-review-8021815)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815) --- **"[Success in innovating for food/dining client with dynamic captioned videos](https://www.g2.com/survey_responses/sharethrough-review-8022870)"** **Rating:** 5.0/5.0 stars *— Zachary J.* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870) --- #### What Are G2 Users Discussing About Sharethrough? - [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising) - [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough) - [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough) - [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp) - [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do) ### 16. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10) - **Quality of Support:** 7.7/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Ease of Admin:** 7.8/10 (Category avg: 8.4/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### 17. [Nativo](https://www.g2.com/products/nativo/reviews) Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 600 brands and 400 publishers converge on the Nativo platform to power the new paradigm in digital advertising. Learn more at www.nativo.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Nativo?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Quality of Support:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.4/10) **Who Is the Company Behind Nativo?** - **Seller:** [Nativo](https://www.g2.com/sellers/nativo-a58733b8-0c8c-47d3-8bb4-7460ce67e596) - **Year Founded:** 2010 - **HQ Location:** El Segundo, California - **Twitter:** @nativo - **LinkedIn® Page:** https://www.linkedin.com/company/3009716/ (64 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Mid-Market, 32% Small-Business #### What Are Recent G2 Reviews of Nativo? **"[Native offers a desirable publisher network, robust targeting, and visually appealing reporting.](https://www.g2.com/survey_responses/nativo-review-6970773)"** **Rating:** 5.0/5.0 stars *— Greg S.* [Read full review](https://www.g2.com/survey_responses/nativo-review-6970773) --- **"[Nativo makes sponsored content creation and marketing easy](https://www.g2.com/survey_responses/nativo-review-6736090)"** **Rating:** 4.0/5.0 stars *— Gareth R.* [Read full review](https://www.g2.com/survey_responses/nativo-review-6736090) --- #### What Are G2 Users Discussing About Nativo? - [What is Nativo used for?](https://www.g2.com/discussions/what-is-nativo-used-for) ### 18. [brax.io](https://www.g2.com/products/brax-io/reviews) Manage Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini in one central place - scale, automate, and simplify your native advertising. **Average Rating:** 4.4/5.0 **Total Reviews:** 40 **How Do G2 Users Rate brax.io?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Quality of Support:** 8.6/10 (Category avg: 8.5/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.4/10) **Who Is the Company Behind brax.io?** - **Seller:** [Brax](https://www.g2.com/sellers/brax) - **Year Founded:** 2014 - **HQ Location:** New York, NY - **Twitter:** @brax_io (166 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4868095/ (16 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 98% Small-Business, 3% Mid-Market #### What Are brax.io's Pros and Cons? **Pros:** - Client Engagement (1 reviews) - Collaboration (1 reviews) - Communication (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) ### What Do G2 Reviewers Say About brax.io? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexibility and tailored solutions** offered by Brax.io, enhancing their overall engagement experience. - Users value Brax.io's **flexibility and tailored solutions** , significantly enhancing their collaboration experience and meeting unique needs. - Users praise the **consistent and prompt communication** from brax.io, enhancing their overall experience. - Users value the **quick response** time of customer support at Brax.io, making assistance readily accessible. - Users value the **customization options** offered by Brax.io, enhancing their overall experience and meeting unique needs. #### What Are Recent G2 Reviews of brax.io? **"[Fantastic Company with Supportive Team and Excellent Work Environment!](https://www.g2.com/survey_responses/brax-io-review-10439620)"** **Rating:** 5.0/5.0 stars *— Malena M.* [Read full review](https://www.g2.com/survey_responses/brax-io-review-10439620) --- **"[From the start, brax.io was able to generate revenue with paid ads and continue to do so each month.](https://www.g2.com/survey_responses/brax-io-review-10998913)"** **Rating:** 5.0/5.0 stars *— Verified User in Building Materials* [Read full review](https://www.g2.com/survey_responses/brax-io-review-10998913) --- #### What Are G2 Users Discussing About brax.io? - [What is brax.io used for?](https://www.g2.com/discussions/what-is-brax-io-used-for) ### 19. [TripleLift](https://www.g2.com/products/triplelift/reviews) TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. **Average Rating:** 4.2/5.0 **Total Reviews:** 11 **How Do G2 Users Rate TripleLift?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Quality of Support:** 8.0/10 (Category avg: 8.5/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Ease of Admin:** 5.6/10 (Category avg: 8.4/10) **Who Is the Company Behind TripleLift?** - **Seller:** [TripleLift](https://www.g2.com/sellers/triplelift) - **Year Founded:** 2012 - **HQ Location:** New York, New York - **Twitter:** @TripleLiftHQ (2,061 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2513413/ (356 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 62% Mid-Market, 31% Enterprise #### What Are Recent G2 Reviews of TripleLift? **"[Triple lift the best Advertisement platform](https://www.g2.com/survey_responses/triplelift-review-5028358)"** **Rating:** 5.0/5.0 stars *— Murdock A.* [Read full review](https://www.g2.com/survey_responses/triplelift-review-5028358) --- **"[Great Previews - Easy to Use](https://www.g2.com/survey_responses/triplelift-review-5025946)"** **Rating:** 4.0/5.0 stars *— Seth M.* [Read full review](https://www.g2.com/survey_responses/triplelift-review-5025946) --- #### What Are G2 Users Discussing About TripleLift? - [What is TripleLift used for?](https://www.g2.com/discussions/what-is-triplelift-used-for) ### 20. [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms **Average Rating:** 3.6/5.0 **Total Reviews:** 175 **How Do G2 Users Rate Yahoo AdTech DSP?** - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 9.0/10) - **Quality of Support:** 7.9/10 (Category avg: 8.5/10) - **Ease of Use:** 7.4/10 (Category avg: 8.5/10) - **Ease of Admin:** 7.1/10 (Category avg: 8.4/10) **Who Is the Company Behind Yahoo AdTech DSP?** - **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @FlurryMobile (16,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 45% Small-Business, 37% Mid-Market #### What Are Yahoo AdTech DSP's Pros and Cons? **Pros:** - Advertising Management (1 reviews) - Audience Targeting (1 reviews) - Campaigns (1 reviews) - Design Quality (1 reviews) - Ease of Use (1 reviews) **Cons:** - Ad Issues (1 reviews) - Ad Management Issues (1 reviews) - Campaign Management Issues (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) ### What Do G2 Reviewers Say About Yahoo AdTech DSP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unified buying experience** of Yahoo AdTech DSP, enjoying its comprehensive tools for effective advertising. - Users value the **advanced audience targeting** of Yahoo AdTech DSP for its precise segmentation capabilities. - Users value the **unified buying experience** provided by Yahoo AdTech DSP, enhancing efficiency and effectiveness in campaigns. - Users value the **unified platform experience** of Yahoo AdTech DSP, enhancing campaign efficiency and effectiveness. - Users value the **intuitive and clean user interface** of Yahoo AdTech DSP, simplifying campaign setup and tracking. **Cons:** - Users experience **ad issues** due to reporting delays and lengthy creative approval processes impacting campaign execution. - Users face **reporting and creative approval delays** , impacting timely access to data and campaign launches. - Users face **reporting and creative approval delays** that hinder timely access to data and campaign launches. - Users experience **delayed implementation** due to slow reporting and lengthy creative approval processes, impacting campaign timelines. - Users experience **delay issues** with reporting and creative approvals, impacting performance insights and campaign launches. #### What Are Recent G2 Reviews of Yahoo AdTech DSP? **"[Exceptional Targeting with a Complex Interface](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024)"** **Rating:** 4.5/5.0 stars *— Sanket D.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024) --- **"[Easy Campaign Programming with an Efficient Setup Process](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990)"** **Rating:** 4.0/5.0 stars *— Edward R.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990) --- #### What Are G2 Users Discussing About Yahoo AdTech DSP? - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) ### 21. [Gold Lasso](https://www.g2.com/products/gold-lasso/reviews) Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation. **Average Rating:** 4.8/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Gold Lasso?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Quality of Support:** 10.0/10 (Category avg: 8.5/10) - **Ease of Use:** 9.5/10 (Category avg: 8.5/10) - **Ease of Admin:** 9.6/10 (Category avg: 8.4/10) **Who Is the Company Behind Gold Lasso?** - **Seller:** [Gold Lasso](https://www.g2.com/sellers/gold-lasso) - **Year Founded:** 2002 - **HQ Location:** Gaithersburg, MD - **Twitter:** @GoldLasso (1,560 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/143873/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 38% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Gold Lasso? **"[Feature-rich Product that Yields Results](https://www.g2.com/survey_responses/gold-lasso-review-28560)"** **Rating:** 5.0/5.0 stars *— Rick K.* [Read full review](https://www.g2.com/survey_responses/gold-lasso-review-28560) --- **"[Great online tool for my marketing automation](https://www.g2.com/survey_responses/gold-lasso-review-26272)"** **Rating:** 5.0/5.0 stars *— Jim F.* [Read full review](https://www.g2.com/survey_responses/gold-lasso-review-26272) --- #### What Are G2 Users Discussing About Gold Lasso? - [What is Gold Lasso used for?](https://www.g2.com/discussions/what-is-gold-lasso-used-for) ### 22. [Pressboard](https://www.g2.com/products/pressboard/reviews) Award-winning tools for content creators. You create incredible content, our tools do the rest. Pressboard gives you reporting that's just as powerful as your content. Go from content launch to sharing live reports in minutes, instead of days. Pressboard Studio brings together your most important data in beautiful, customized and shareable live reports. -Bring All Your Data Together -Wow Your Clients with Shareable Reports -Manage Hundreds of Campaigns at Once Trusted by Thousands of The World's Top Publishers and Influencers including NBCUniversal, USA TODAY and The New York Times. **Average Rating:** 4.8/5.0 **Total Reviews:** 17 **How Do G2 Users Rate Pressboard?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Quality of Support:** 9.9/10 (Category avg: 8.5/10) - **Ease of Use:** 9.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 9.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Pressboard?** - **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb) - **Year Founded:** 2008 - **HQ Location:** Santa Barbara, CA - **Twitter:** @impactdotcom (7,723 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,466 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Online Media, Publishing - **Company Size:** 35% Small-Business, 35% Mid-Market #### What Are Pressboard's Pros and Cons? **Pros:** - Campaign Management (1 reviews) - Content Quality (1 reviews) - Data Analysis (1 reviews) - Easy Setup (1 reviews) - Features (1 reviews) **Cons:** - Slow Processing (1 reviews) ### What Do G2 Reviewers Say About Pressboard? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **robust campaign management features** of Pressboard, enabling insightful tracking and analysis for better performance. - Users value the **high-quality content metrics** provided by Pressboard, enhancing their campaign tracking and performance insights. - Users value the **detailed metrics** of Pressboard, appreciating its accurate tracking and performance insights for campaigns. - Users enjoy the **easy setup** of Pressboard, noting quick and thorough support for any questions that arise. - Users value the **advanced metrics** provided by Pressboard, allowing for detailed tracking of campaign performance and insights. **Cons:** - Users note the **slow processing** of updates from Pressboard, though appreciate the inclusion of feedback in improvements. #### What Are Recent G2 Reviews of Pressboard? **"[A really great tool for tracking article performance](https://www.g2.com/survey_responses/pressboard-review-10787876)"** **Rating:** 4.5/5.0 stars *— Maya M.* [Read full review](https://www.g2.com/survey_responses/pressboard-review-10787876) --- **"[Pressboard makes campaign reporting, monitoring and performance sharing super easy.](https://www.g2.com/survey_responses/pressboard-review-7610238)"** **Rating:** 5.0/5.0 stars *— Mat L.* [Read full review](https://www.g2.com/survey_responses/pressboard-review-7610238) --- #### What Are G2 Users Discussing About Pressboard? - [What is Pressboard used for?](https://www.g2.com/discussions/what-is-pressboard-used-for) ### 23. [Content Fleet](https://www.g2.com/products/content-fleet/reviews) Content Fleetcraft crafts digital content for our customers that is fun, creates additional value and is measurably effective **Average Rating:** 4.9/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Content Fleet?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Quality of Support:** 9.1/10 (Category avg: 8.5/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Content Fleet?** - **Seller:** [Content Fleet](https://www.g2.com/sellers/content-fleet) - **Year Founded:** 2010 - **HQ Location:** Hamburg, Hamburg - **Twitter:** @ContentFleetDE (132 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1432046 (177 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 80% Small-Business, 10% Mid-Market #### What Are Recent G2 Reviews of Content Fleet? **"[Make our work easy and helps us to get good content quality](https://www.g2.com/survey_responses/content-fleet-review-8034996)"** **Rating:** 5.0/5.0 stars *— Dr. Pravarti M.* [Read full review](https://www.g2.com/survey_responses/content-fleet-review-8034996) --- **"[Review for Content Fleet](https://www.g2.com/survey_responses/content-fleet-review-7776812)"** **Rating:** 5.0/5.0 stars *— Anisha D.* [Read full review](https://www.g2.com/survey_responses/content-fleet-review-7776812) --- #### What Are G2 Users Discussing About Content Fleet? - [What is Content Fleet used for?](https://www.g2.com/discussions/what-is-content-fleet-used-for) ### 24. [AdsKeeper](https://www.g2.com/products/adskeeper/reviews) AdsKeeper is a native advertising platform serving the needs of affiliate marketers. **Average Rating:** 4.2/5.0 **Total Reviews:** 13 **How Do G2 Users Rate AdsKeeper?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Quality of Support:** 8.9/10 (Category avg: 8.5/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Ease of Admin:** 6.7/10 (Category avg: 8.4/10) **Who Is the Company Behind AdsKeeper?** - **Seller:** [AdsKeeper](https://www.g2.com/sellers/adskeeper) - **Year Founded:** 2013 - **HQ Location:** London, London - **LinkedIn® Page:** https://www.linkedin.com/company/3302685 (57 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 77% Small-Business, 15% Mid-Market #### What Are Recent G2 Reviews of AdsKeeper? **"[Natural Ads](https://www.g2.com/survey_responses/adskeeper-review-7753006)"** **Rating:** 4.5/5.0 stars *— Regina r.* [Read full review](https://www.g2.com/survey_responses/adskeeper-review-7753006) --- **"[A user-friendly platform with effective ad unit and helpful tools](https://www.g2.com/survey_responses/adskeeper-review-7770241)"** **Rating:** 5.0/5.0 stars *— Kiran R.* [Read full review](https://www.g2.com/survey_responses/adskeeper-review-7770241) --- #### What Are G2 Users Discussing About AdsKeeper? - [What is AdsKeeper used for?](https://www.g2.com/discussions/what-is-adskeeper-used-for) ### 25. [EX.CO](https://www.g2.com/products/ex-co/reviews) EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others. **Average Rating:** 4.3/5.0 **Total Reviews:** 23 **How Do G2 Users Rate EX.CO?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Quality of Support:** 8.2/10 (Category avg: 8.5/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.4/10) **Who Is the Company Behind EX.CO?** - **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co) - **Year Founded:** 2012 - **HQ Location:** New York, US - **Twitter:** @EXCOPlatform (196 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/excoplatform/ (262 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 40% Mid-Market, 36% Small-Business #### What Are EX.CO's Pros and Cons? **Pros:** - Customer Support (9 reviews) - Customer Satisfaction (7 reviews) - Business Growth (6 reviews) - Platform Capabilities (5 reviews) - Ease of Use (4 reviews) **Cons:** - Dashboard Issues (2 reviews) - Analytics Limitations (1 reviews) - Cost Limitations (1 reviews) - Learning Curve (1 reviews) - Limited Geographic Data (1 reviews) ### What Do G2 Reviewers Say About EX.CO? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **outstanding customer support** of EX.CO, noting responsiveness and exceptional collaboration throughout the setup process. - Users commend EX.CO for its **exceptional customer satisfaction** , highlighting outstanding service and responsiveness to individual needs. - Users value the **immediate impact on revenue** from EX.CO, enhancing business growth with excellent support and ease of use. - Users value the **flexibility and monetisation support** of EX.CO, enhancing user experience and revenue generation. - Users appreciate the **ease of use** of EX.CO, enjoying a seamless setup and effective customer support throughout. **Cons:** - Users find the **dashboard issues** in EX.CO hinder their ability to effectively analyze video performance and metrics. - Users note the **analytics limitations** of EX.CO, wishing for improved depth in video performance metrics. - Users face **cost limitations** with EX.CO, affecting access to tailored syndicated content for specific needs. - Users experience a **short learning curve** with EX.CO while optimizing placements, though support is helpful. - Users note that the **limited geographic data** restricts access to relevant syndicated content for hyper-local needs. #### What Are Recent G2 Reviews of EX.CO? **"[Exceptional Support and Strategic Vision Elevate Our Experience](https://www.g2.com/survey_responses/ex-co-review-12114614)"** **Rating:** 4.5/5.0 stars *— Mike I.* [Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614) --- **"[Seamless Video Monetisation with Excellent Support](https://www.g2.com/survey_responses/ex-co-review-12307406)"** **Rating:** 5.0/5.0 stars *— Petra C.* [Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406) --- ## What Is Native Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Native Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) --- ## What Are the Most Common Questions About Native Advertising Software? *AI-generated · Last updated: June 3, 2026* ### Top Native Advertising solutions delivering measurable ROI within the first twelve months Based on G2 reviews, these products are frequently mentioned for efficient setup, optimization, and measurable campaign impact. - [StackAdapt](https://www.g2.com/products/stackadapt) — full-funnel campaigns with strong optimization. - [The Trade Desk](https://www.g2.com/products/the-trade-desk) — precise targeting with unified reporting. - [AdRoll](https://www.g2.com/products/adroll) — retargeting and cross-channel conversion recovery. - [Quantcast Platform](https://www.g2.com/products/quantcast-platform) — AI-assisted performance and budget efficiency. ### Which Native Advertising platforms remain reliable during peak usage and high demand periods Based on G2 reviews, buyers often shortlist these platforms for stable workflows, responsive support, and dependable optimization. - [StackAdapt](https://www.g2.com/products/stackadapt) — multi-channel execution with responsive support. - [The Trade Desk](https://www.g2.com/products/the-trade-desk) — reliable integrations and budget control. - [AdRoll](https://www.g2.com/products/adroll) — easy campaign management for retargeting. - [EVADAV](https://www.g2.com/products/evadav) — stable traffic volume for fast testing. ### Native Advertising solutions that teams actually adopt and continue using long-term successfully According to verified users, long-term adoption tends to come from platforms that reduce operational friction while keeping campaign management, targeting, and reporting in one place. Reviews repeatedly highlight clean or intuitive interfaces, fast onboarding, responsive account support, and workflows that help teams launch campaigns quickly without constant troubleshooting. Buyers also value tools that support multiple channels from one dashboard, because that cuts down on platform switching and keeps optimization more consistent. Across recent reviews, sustained usage is most often tied to ease of use, strong service, helpful integrations, and enough reporting clarity to support ongoing budget and performance decisions. ### What should buyers look for in native advertising platforms According to verified users, buyers should look closely at usability, targeting depth, reporting flexibility, and day-to-day support. Recent reviews show that teams value platforms that make campaign setup fast, centralize native with other channels, and provide clear optimization workflows. Strong audience targeting, contextual options, retargeting, and access to quality inventory are recurring themes. Buyers also call out integrations with data and measurement tools as important for smoother execution. On the downside, some platforms create extra work through rigid reporting, manual exports, or complex navigation. A practical evaluation should focus on how quickly teams can launch, optimize, troubleshoot, and prove performance over time. ### What features define modern Native Advertising According to verified users, modern native advertising is defined by a mix of audience targeting, contextual targeting, multi-channel campaign management, and faster optimization workflows. Recent reviews frequently mention unified dashboards that bring native together with display, video, CTV, audio, or social execution. Buyers also care about reporting that surfaces campaign insights quickly, plus integrations with data sources, CRM systems, tracking tools, or measurement platforms. Other recurring feature themes include AI-assisted optimization, retargeting, inventory access, brand safety controls, and easier creative or campaign setup. In practice, reviewers describe the strongest platforms as those that simplify execution while still giving teams enough control to test, refine, and scale campaigns efficiently.