Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

4/19/2016

"An alternative for web and mobile metrics"

2.5/5

What do you like best about Quantcast Platform?

I like the fact that this is a free alternative to other solutions like the one provided for Google. It has a different approach while showing you the data on their web interface. Review collected by and hosted on G2.com.

What do you dislike about Quantcast Platform?

It's not that easy to use. The previous web interface was horrible, the one they have now is way better but still they have a lot of work to do. Is not that easy to understand the data, nor to setup a new property. Review collected by and hosted on G2.com.

Recommendations to others considering Quantcast Platform:

If you want to use an alternative for tools like Google Analytics, well, yes, this is an option.

You should have into account that the data wont be reflected right away, you will have to let at least one day pass, so it mean no real time data.

If you are a web developer they have a decent javascript library, and you should be able to find stuff related to it on github. Review collected by and hosted on G2.com.

What problems is Quantcast Platform solving and how is that benefiting you?

In order to track web traffic and web based mobile apps usage, this is a good option. Review collected by and hosted on G2.com.

Jimmy M.

Strategic Communications Manager

Enterprise (> 1000 emp.)

5/26/2016

"Great if the website is "quantified," not useful if not"

2.5/5

What do you like best about Quantcast Platform?

You can get really interesting insights regarding traffic from Quantcast if the website is "quantified" Review collected by and hosted on G2.com.

What do you dislike about Quantcast Platform?

I wish you could slice and dice the data a bit more to get deeper insights. Also, if the website isn't "quantified" there isn't much useful info to get. Review collected by and hosted on G2.com.

Recommendations to others considering Quantcast Platform:

It's a good starting point if you want to identify traffic to websites and figure out who a site's audience is, but it won't provide all the info you need. Review collected by and hosted on G2.com.

What problems is Quantcast Platform solving and how is that benefiting you?

Identify where traffic is coming from to various websites, determine who target audiences are Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

12/13/2014

"Good for high level demographic analytics"

3/5

What do you like best about Quantcast Platform?

This tool is easy to use for beginners in analytics. Provides a nice high view of both user level and site level metrics. Also has competitive comparison of performance, which helps in benchmarking kpis. This allows targeted advertising and promotion offerings via search, display and online video campaigns, to potential customers - a win-win for both retailers and consumers. Review collected by and hosted on G2.com.

What do you dislike about Quantcast Platform?

Not a typical javascript based tracking tool, so difficult to trust measurement data when compared to other similar tools like Compete and Alexa. Has room for improvement when it comes to integration with other analytics solutions like Adobe SiteCatalyst. Needs dashboard ability that provides more control to end user client, to minimize dependence on account managers. More transparency in click-through and view-through type display attribution metrics should help. Review collected by and hosted on G2.com.

Recommendations to others considering Quantcast Platform:

Use this tool for multi-channel display targeting, profiling and analytics. Don't get stuck on 100% accuracy of demographic data, as that will be a constant challenge. Review collected by and hosted on G2.com.

What problems is Quantcast Platform solving and how is that benefiting you?

Leveraging analytics from this tool to determine profile of customers by store trade areas. Goal is to target potential customers by their zip codes and shopping habbits. Using these insights to geo target physical store inventory and online site content, and give a personalized browsing experience. This helped in increasing omni-channel visitation and conversions with lower investment and head count. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/19/2014

"Good Product "

3/5

What do you like best about Quantcast Platform?

It's quick and easy to use. Provides a good overall picture of user demographics and traffic sources. Review collected by and hosted on G2.com.

What do you dislike about Quantcast Platform?

You can tell that the data is not always accurate. Review collected by and hosted on G2.com.

Recommendations to others considering Quantcast Platform:

Great product. You can tell that the data is not always accurate, but the analytics provide a good starting point for discussion. I've mostly used it for Business Development pitches and it helps with getting an idea of the client and their audience. Review collected by and hosted on G2.com.

What problems is Quantcast Platform solving and how is that benefiting you?

I've used it for Business Development pitches. It helps when familiarizing yourself and your team with the prospective client. Review collected by and hosted on G2.com.