--- title: Quantcast Platform Reviews meta_title: 'Quantcast Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 192 reviews by the users' company size, role or industry to find out how Quantcast Platform works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 192 scale: '5' date_modified: '2026-08-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Quantcast Platform Reviews **Vendor:** Quantcast **Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 192 ## About Quantcast Platform Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com ## Quantcast Platform Pros & Cons **What users like:** - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. (37 reviews) - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. (36 reviews) - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. (29 reviews) - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. (28 reviews) - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. (23 reviews) - Users appreciate the **helpful analytics** of the Quantcast Platform, enhancing their campaign insights and decision-making efficiency. (21 reviews) - Users value the **effective audience targeting** of Quantcast Platform, leading to improved impressions and clicks. (21 reviews) - Targeting (20 reviews) - Performance Results (18 reviews) - Users find the **setup ease** of Quantcast Platform remarkably intuitive, allowing effortless planning and campaign creation. (18 reviews) **What users dislike:** - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. (15 reviews) - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. (15 reviews) - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. (11 reviews) - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. (11 reviews) - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. (10 reviews) - Users desire enhanced **reporting capabilities** on the Quantcast Platform to improve budget delivery and impression accuracy. (9 reviews) - Poor Usability (9 reviews) - Targeting Optimization (9 reviews) - Inadequate Reporting (7 reviews) - Targeting Limitations (7 reviews) ## Quantcast Platform Reviews ### 1. Great Support and Targeting, but Conversions Fell Short **Rating:** 3.0/5.0 stars **Reviewed by:** Cassidy W. | Digital Media & Content Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Quantcast Platform?** Customer service, audiences targeting capabilities **What do you dislike about Quantcast Platform?** It didn't drive the conversions we were hoping for/expecting, making it a difficult platform to keep in our rotation **What problems is Quantcast Platform solving and how is that benefiting you?** Served as a great test to explore alternate DSPs given targeting ### 2. Great Forecasting Tool, But Audience Profile Needs Work **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Quantcast Platform?** Forecasting tool Audience profile Audience insight Great account team **What do you dislike about Quantcast Platform?** Lacking of budget optimization tool Bulk editing is very bad **What problems is Quantcast Platform solving and how is that benefiting you?** Audience forecasting and profiling **Official Response from Michelle Naftalis:** > Hi there, thanks for your review. It's great to to know that our forecasting tools and audience insights are hitting the mark, and that you’re enjoying working with our account team. We also appreciate your feedback regarding budget optimization and bulk editing. We're continuously focused on platform performance, and our 2026 roadmap is centered on improving optimizations, including budget optimization. We’d welcome any additional thoughts you have as we roll out these updates. Please feel free to reach out to us at dsp@quantcast.com. ### 3. Quantcast **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Quantcast Platform?** Ability to drive lower funnel performance. **What do you dislike about Quantcast Platform?** Inability to guarantee benchmarks/estimates. **What problems is Quantcast Platform solving and how is that benefiting you?** Driving lower-funnel performance via Display. ### 4. There are many DSPs out there - and QC is not seen as the main choice from a GroupM POV **Rating:** 3.0/5.0 stars **Reviewed by:** Stephen L. | Programmatic Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Quantcast Platform?** The service that we get from the QC team to help if we have issues. **What do you dislike about Quantcast Platform?** Another different platform to upskill on **What problems is Quantcast Platform solving and how is that benefiting you?** Cross channel reach - across different channels and devices. ### 5. User friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2024 **What do you like best about Quantcast Platform?** It is easy to use and user friendly. Account management team are really helpful and great to work with. **What do you dislike about Quantcast Platform?** it would be good to have access to more inventory. A bigger focus on brand safety would also be good. **What problems is Quantcast Platform solving and how is that benefiting you?** Buying CTV without having to go direct through multiple publishers. ### 6. Tool for beginners **Rating:** 2.5/5.0 stars **Reviewed by:** Olivia K. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2019 **What do you like best about Quantcast Platform?** Demographic information about visitors to the website. Quantcast is an excellent platform for measuring the advertising part of the tool that requires paid advertising. **What do you dislike about Quantcast Platform?** I want more segmentation of data and more access to case studies in their archives. No access to developer tools. **Recommendations to others considering Quantcast Platform:** Quantcast is an excellent tool. It's a little less intimidating than a Google Analytics tool, because there are no customized dashboards. It offers a very good overview of your website visitors by location, as well as multiple data points such as interests and other typical demographic information. **What problems is Quantcast Platform solving and how is that benefiting you?** We are aware of the benefits of strong direct response campaigns by a wide range of customers. In addition to traditional measurements such as traffic, frequency, demography and geography, this service also offers some interesting new reports. ### 7. I Love What This Product Tells Me About My Consumer! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Quantcast Platform?** I love how I get to view extremely granular and accurate demographics data when using this product! **What do you dislike about Quantcast Platform?** I think there are some better products out on the market even if you have to pay for them! **What problems is Quantcast Platform solving and how is that benefiting you?** I am strictly using this product to look at demographic data to understand my clients. ### 8. QuantCast Measure doesn't exactly fit user friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Kendall R. | Sales Planner/Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Quantcast Platform?** I like the sleek look of the dashboard and the colors are appealing on the eye. **What do you dislike about Quantcast Platform?** It's not easy to use, a lot of fishing and back pedaling through pages of reporting. **What problems is Quantcast Platform solving and how is that benefiting you?** We are using this to measure interactions and impressions. ### 9. Nominally useful **Rating:** 2.5/5.0 stars **Reviewed by:** Yali F. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2017 **What do you like best about Quantcast Platform?** Complements google analytics, and has a much simpler interface. They promise to eventually provide further audience profile details, but it's been several months and I don't see anything yet. **What do you dislike about Quantcast Platform?** Doesn't really tell me anything I don't already know. I've been waiting months to become 'quantified' and get additional audience details, but there's still nothing. **What problems is Quantcast Platform solving and how is that benefiting you?** I'm trying to profile my visitors. I haven't realized any benefits from Quantcast. Maybe once they add the additional audience analytics the product will have more value, but right now it is of very limited appeal. I don't think I will be using it much longer. ### 10. Useful but not sure what the USP is **Rating:** 2.5/5.0 stars **Reviewed by:** Zachary T. | Head Of Marketing, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Quantcast Platform?** Interesting and helpful date. Easy to setup. **What do you dislike about Quantcast Platform?** Seems like other platforms offer this data and more. Does not seem like reporting is very robust. So not has helpful as I hoped it would be. **Recommendations to others considering Quantcast Platform:** Learn how to use it. Once I learn it, I should see more benefit myself. **What problems is Quantcast Platform solving and how is that benefiting you?** Trying to better understand our web visitors/audience so we can market to them better. ### 11. An alternative for web and mobile metrics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2016 **What do you like best about Quantcast Platform?** I like the fact that this is a free alternative to other solutions like the one provided for Google. It has a different approach while showing you the data on their web interface. **What do you dislike about Quantcast Platform?** It's not that easy to use. The previous web interface was horrible, the one they have now is way better but still they have a lot of work to do. Is not that easy to understand the data, nor to setup a new property. **Recommendations to others considering Quantcast Platform:** If you want to use an alternative for tools like Google Analytics, well, yes, this is an option. You should have into account that the data wont be reflected right away, you will have to let at least one day pass, so it mean no real time data. If you are a web developer they have a decent javascript library, and you should be able to find stuff related to it on github. **What problems is Quantcast Platform solving and how is that benefiting you?** In order to track web traffic and web based mobile apps usage, this is a good option. ### 12. Great if the website is "quantified," not useful if not **Rating:** 2.5/5.0 stars **Reviewed by:** Jimmy M. | Strategic Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2016 **What do you like best about Quantcast Platform?** You can get really interesting insights regarding traffic from Quantcast if the website is "quantified" **What do you dislike about Quantcast Platform?** I wish you could slice and dice the data a bit more to get deeper insights. Also, if the website isn't "quantified" there isn't much useful info to get. **Recommendations to others considering Quantcast Platform:** It's a good starting point if you want to identify traffic to websites and figure out who a site's audience is, but it won't provide all the info you need. **What problems is Quantcast Platform solving and how is that benefiting you?** Identify where traffic is coming from to various websites, determine who target audiences are ### 13. Good for high level demographic analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2014 **What do you like best about Quantcast Platform?** This tool is easy to use for beginners in analytics. Provides a nice high view of both user level and site level metrics. Also has competitive comparison of performance, which helps in benchmarking kpis. This allows targeted advertising and promotion offerings via search, display and online video campaigns, to potential customers - a win-win for both retailers and consumers. **What do you dislike about Quantcast Platform?** Not a typical javascript based tracking tool, so difficult to trust measurement data when compared to other similar tools like Compete and Alexa. Has room for improvement when it comes to integration with other analytics solutions like Adobe SiteCatalyst. Needs dashboard ability that provides more control to end user client, to minimize dependence on account managers. More transparency in click-through and view-through type display attribution metrics should help. **Recommendations to others considering Quantcast Platform:** Use this tool for multi-channel display targeting, profiling and analytics. Don't get stuck on 100% accuracy of demographic data, as that will be a constant challenge. **What problems is Quantcast Platform solving and how is that benefiting you?** Leveraging analytics from this tool to determine profile of customers by store trade areas. Goal is to target potential customers by their zip codes and shopping habbits. Using these insights to geo target physical store inventory and online site content, and give a personalized browsing experience. This helped in increasing omni-channel visitation and conversions with lower investment and head count. ### 14. Good Product **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2014 **What do you like best about Quantcast Platform?** It's quick and easy to use. Provides a good overall picture of user demographics and traffic sources. **What do you dislike about Quantcast Platform?** You can tell that the data is not always accurate. **Recommendations to others considering Quantcast Platform:** Great product. You can tell that the data is not always accurate, but the analytics provide a good starting point for discussion. I've mostly used it for Business Development pitches and it helps with getting an idea of the client and their audience. **What problems is Quantcast Platform solving and how is that benefiting you?** I've used it for Business Development pitches. It helps when familiarizing yourself and your team with the prospective client. ## Quantcast Platform Discussions - [What is Quantcast Measure?](https://www.g2.com/discussions/what-is-quantcast-measure-d1ea75e1-f57b-4833-96a6-01849584b053) - 1 comment, 1 upvote - [View Quantcast Platform pricing details and edition comparison](https://www.g2.com/products/quantcast-platform/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A14%3A53+-0500&secure%5Bsession_id%5D=61499cce-2966-4e9c-af5e-c08bd6621b09&secure%5Btoken%5D=48d9df155d648b83f44f2d6c68900e9fe4efa9b47174714edd6c52fe857ad06e&format=llm_user) ## Quantcast Platform Integrations - [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Bannerflow](https://www.g2.com/products/bannerflow/reviews) - [Cubiq Analytics Oy](https://www.g2.com/products/cubiq-analytics-oy/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Gamesight](https://www.g2.com/products/gamesight/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [Ticketmaster](https://www.g2.com/products/ticketmaster/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Zeotap CDP](https://www.g2.com/products/zeotap-cdp/reviews) ## Quantcast Platform Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management - Bid Management - Banner Management - Template Management - Advertising Management - Campaign Management - Channel Management - Content Management - Real-Time Data - Multiple File Format Support **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Video Functionality** - Video Functionality **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics - Website Analytics - Reporting/Analytics - Impression Forecasting **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - AI/Machine Learning - Third-Party Integrations - Media Planning - Campaign Planning **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Additional Functionality** - Filtering - Multi-Channel Marketing - Customizable Reports - A/B Testing - Generative AI - Activity Dashboard - Data Import/Export - API - Mobile Ad Serving - Engagement Tracking - Customizable Branding - Newsletter/Email Ad Serving - Real-Time Monitoring - Role-Based Permissions - Native Ad Serving - Click Tracking - Ad Optimization - Social Advertising - Ad Tag - Rich Media Ad Serving - Performance Metrics - Email Marketing - Video Ad Serving - Customizable Templates - Prioritization - Conversion Tracking - Search/Filter - Multi-Campaign - Ad Unit Creation - Drag & Drop - AI Copilot **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Quantcast Platform Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (178 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (889 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 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