Relaxing Vibes P.
RP
Relaxing Vibes P.
Chief Executive Officer
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Reliable insights tool for collecting detailed feedback"
4.5/5
What do you like best about Qualtrics Market Research?

It offers powerful features for building custom surveys and analyzing data in depth. The logic tools and reporting dashboards help us identify patterns and improve strategy across multiple teams. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The learning curve can be steep, especially for new users. Some features feel buried under layers of menus, and the pricing is on the higher end for small businesses. Review collected by and hosted on G2.com.

Fausat Y.
FY
Fausat Y.
Education Officer
Small-Business (50 or fewer emp.)
"Delivers the Best Answers and Strategies for Complex Cases"
5/5
What do you like best about Qualtrics Market Research?

It gives the best answer and strategies to every complicated case Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I don't dislike anything about the project Review collected by and hosted on G2.com.

Josh K.
JK
Josh K.
Owner
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Qualtrics Strategy and Research Review"
5/5
What do you like best about Qualtrics Market Research?

Streamlined, straightforward, clean User interface and user experience. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Could have advanced polling features and customizable queries. Review collected by and hosted on G2.com.

Robin W.
RW
Robin W.
Leader Finamce
Enterprise (> 1000 emp.)
"Qualtrics is reliable and credible"
5/5
What do you like best about Qualtrics Market Research?

Thorough results. The questions asked goes deep enough to make the data meaningful amd useful. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Mailing surveys. They should be completed online or you should be given an option. Review collected by and hosted on G2.com.

Kit K.
KK
Kit K.
Chief Polymath
Small-Business (50 or fewer emp.)
"Qualtrics Research Core – My Go-To"
3/5
What do you like best about Qualtrics Market Research?

The power. There's so much that I can do with Qualtrics – and I keep on figuring out new ways to use the platform to deliver value to my clients. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

There's a learning curve, and while Qualtrics does a fine job with support its educational roots are obvious, and it could stand to be a little more intuitive. My biggest hangup is with customer service and support. It's deteriorated markedly since I first signed on with Qualtrics, with a new account manager every year who doesn't even do me the courtesy of reaching out to talk in person. I may seem like small potatoes to them, but I teach how to use Qualtrics at the local university in addition to using it in my business, so I'm actually influencing the next generation of Qualtrics users ... and they can't grasp that. Finally, every change that's been made to the product over the last five years has made it worse. I'm paying more for an arguably inferior product. Review collected by and hosted on G2.com.

JR
Jake R.
Vice President of Marketing & CX
Mid-Market (51-1000 emp.)
"All the features you need and then some (possibly too many)"
4.5/5
What do you like best about Qualtrics Market Research?

Qualtrics is simply the best-in-class product for experience management, especially surveys. It's got all the features you could ever want (possibly too many), and if you can dream of what insights you want to gather, Qualtrics has a way to do it. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The user interface is too complicated, leading to the necessity for dedicated training on the tool, which they seem to outsource to other firms for some reason. The ramp-up is a bit rough, and it's somewhat hard to integrate with other tools. Once you're up and running, it's great, but the learning curve is a bit too steep. I've found that we utilize probably a tenth of the feature set that we could use, which is great and powerful for us, but it is a little over-built and unnecessarily complex for our needs. Review collected by and hosted on G2.com.

CF
Caleb F.
Senior Customer Experience Analyst
Enterprise (> 1000 emp.)
"Qualtrics Strategy & Research is a robust & flexible platform."
4.5/5
What do you like best about Qualtrics Market Research?

Qualtrics is a robust platform with flexible features to meet nearly any need. It's pretty user friendly & intuitive, especially from a survey design standpoint. Surveys look nice. We use Qualtrics daily. The live dashboarding is second to none. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Qualtrics can be too advanced for its own good in some cases. Certain tasks that should be simple are more complex than they should be. The platform I used prior to Qualtrics was a tenth of the cost and made certain things easier. Regardless, Qualtrics offers too many advantages to go back. Customer support is lackluster, but there's a large library of articles that typically can help. Calling support is much better than online chat. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Flexible Survey Design and Customizable Interface"
4.5/5
What do you like best about Qualtrics Market Research?

The flexibility in being able to design and implement survey features and interface. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Updates that remove features, not being able to edit all user privileges at once. Review collected by and hosted on G2.com.

Verified User in Research
UR
Verified User in Research
Enterprise (> 1000 emp.)
"Qualtrics is a well designed, user-friendly tool to conduct surveys"
3.5/5
What do you like best about Qualtrics Market Research?

Qualtrics is very user-friendly and intuitive to use. Beyond the many different question types, there are countless ways to customize your survey to achieve your goals. The addition of CSS and javascript code is a very useful function. When you are encountering challenges implementing something, the customer support and Qualtrics forums have proven to be useful tools. Additionally, it is very simple to integrate Qualtrics into Prolific (a participant recruiting platform), which also makes it a wonderful tool to conduct survey-based research. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The biggest downside of Qualtrics is the cost associated with it. I am lucky enough to access it through my institution. Otherwise, it would be unaffordable. Review collected by and hosted on G2.com.

Verified User in Retail
GR
Verified User in Retail
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"The platform is very powerful but is a bit difficult to manage"
4.5/5
What do you like best about Qualtrics Market Research?

What I like the most is that don’t only allows to get data driven insights that are important for our stakeholders in the decision making process; the methodology used allows us to deep dive into the market insights much more than other tools, actually the innovation part is a big plus for this tool, that’s very valuable for creating strategies. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I enjoy using qualtrics strategy, but something that i find it’s a bit challenging is that there are many innovative tools every few months and that make us destinate time to master them, it’s very time consuming. Review collected by and hosted on G2.com.