Verified User in Hospitality
UH
Verified User in Hospitality
Enterprise (> 1000 emp.)
"Fast Feedback with Comprehensive Tools"
3.5/5
What do you like best about Qualtrics Market Research?

I find Qualtrics Strategy & Research really helpful for conducting concept testing to assess new AI ideas. The self-run survey support provides fast feedback, which is crucial for my work. I like the comprehensive self-serve tools because they allow me to adjust on the fly or run tests super fast. The initial setup was easy, even though it takes time to train new team members. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I think it takes time for Qualtrics Strategy & Research to adapt to the AI environment faster. I would like it to lean into new product flows which are much faster, but I don't always have the time. It also takes time to train new team members even though the initial setup was easy. Review collected by and hosted on G2.com.

Jayaram B.
JB
Jayaram B.
Product Manager
Mid-Market (51-1000 emp.)
"Powerful and Easy-to-Use Survey Tool"
4/5
What do you like best about Qualtrics Market Research?

I like how easy it is to create surveys and gather insights quickly. The platform is very flexible and the reporting features helps in understanding the data clearly without much effort. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

One thing i find challenging is that it has a bit of a learning curve, especially for new users. The interface can feel slightly complex at times, and some features take time to understand. Also, the pricing feels a bit high compared to other survey tools. Review collected by and hosted on G2.com.

Ayush  S.
AS
Ayush S.
Student
Education Management
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Customer Insights and Survey Design for Startups"
4.5/5
What do you like best about Qualtrics Market Research?

What I value most about Qualtrics Strategy & Research is how seamlessly it helps me understand real customer problems. As a student startup founder, I rely on it to quickly design professional surveys and turn the responses into clear, actionable insights. This process not only saves me time but also boosts my confidence in validating my product ideas effectively. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I appreciate Qualtrics Strategy & Research for providing robust insights and high-quality survey tools. However, when I first started using the platform, I found it a bit complex to navigate. Additionally, I observed that many of the advanced features are quite costly, which can make it difficult for students and early-stage startups to access all the functionalities they might need. Review collected by and hosted on G2.com.

Rajat P.
RP
Rajat P.
IT administrator
Mid-Market (51-1000 emp.)
"Reliable Surveys with Room for Engagement Improvements"
4.5/5
What do you like best about Qualtrics Market Research?

I feel like the interface and the language are quite easily understandable and good, and it's quite attention-seeking. Qualtrics Strategy & Research acts like a bridge between us consumers and brands to shape up future products and tell the brands about our preferences and views. The quality of data and reliability is top-notch and most trustworthy. The initial setup was quite easy as their site is easy to understand, with everything laid out in a guide-like article. I would rate it a solid 9 and would surely recommend it to others as it is one of the best in business. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

It is very simple and plain and not much colorful and most importantly the surveys are sometimes boring and disqualify also. Review collected by and hosted on G2.com.

Ankit  K.
AK
Ankit K.
Designer
Small-Business (50 or fewer emp.)
"Key User Insights That Drive Data-Driven Design Decisions"
4.5/5
What do you like best about Qualtrics Market Research?

As a user experience designer, it helps me gather key insights from a specific segment of users, and based on that, we can make data-driven decisions. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

There isn’t much in the way of refinement I would suggest, but one area to improve would be the dashboard view, as I find it a bit challenging to navigate through the filters. Review collected by and hosted on G2.com.

Milton D.
MD
Milton D.
Manager, Talent Acquisition
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Platform that powers "Employee Satisfaction" survey"
4.5/5
What do you like best about Qualtrics Market Research?

The ability to send surveys via email, SMS, QR code, and even through offline apps is really good. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Massive datasets (10,000+ responses) sometimes lead "lag" when trying to load heavy visualization dashboards. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Verified User in Entertainment
Mid-Market (51-1000 emp.)
"Advanced, Secure Survey Builder with Great Support"
4/5
What do you like best about Qualtrics Market Research?

This is now a very advanced system to build out detailed and custom surveys to get interesting insights on various products and services with very strong security and great support when we get stuck building out surveys Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I guess because of the advanced feature it's pretty expensive. While it is a useful tool, it does have a rather steep learning curve that can be difficult for some people to understand. We can customize surveys, but the UI is pretty rigid and can't be changed much. Review collected by and hosted on G2.com.

Piyush S.
PS
Piyush S.
Project Trainee
Mechanical or Industrial Engineering
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Empowers Deep Research with Flexible Design and Insightful Analytics"
4/5
What do you like best about Qualtrics Market Research?

What I like most about Qualtrics Strategy & Research is how well it supports deep and meaningful research, not just basic surveys. From what I’ve seen in user experiences, it allows a lot of flexibility in survey design and helps turn responses into clear insights through its dashboards and analytics. It feels reliable for making data-driven decisions, especially when research quality really matters. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Frequent price increases and also customer support and over involvement of a specialist. Review collected by and hosted on G2.com.

Allen S.
AS
Allen S.
Information Technology Security Analyst
Enterprise (> 1000 emp.)
"Easy Survey Setup with Flexible Options"
5/5
What do you like best about Qualtrics Market Research?

Easy of setting up a survey, and the flexibility it provides. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Data extraction can be difficult to automate with backend databases Review collected by and hosted on G2.com.

E. Paul D.
ED
E. Paul D.
Authorized Agent
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Thoughtful, Relevant Surveys for Everyday Situations"
5/5
What do you like best about Qualtrics Market Research?

Very thoughtful questions on the surveys pertinent to everyday current situations. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Some surveys can be a little lengthy at times. Review collected by and hosted on G2.com.